Isesengura ry'ingamba zo guteza imbere inganda z'ibikinisho

Mu bihe byashize, ibikinisho by'Abashinwa byoherezwaga mu mahanga cyane cyane. Nyuma y'imyaka myinshi y'iterambere, igihugu cyanjye cyashinze imikandara myinshi ikuze y'inganda z'ibikinisho, harimo umukandara w'inganda z'ibikinisho bya Qingdao Plush, umukandara w'inganda z'ibikinisho bya Yangzhou Plush, umukandara w'inganda z'ibikinisho bya Yiwu, na Chenghai. Ibyubako Umukandara w'Inganda n'Umukandara w'Inganda z'Ibikinisho bya Dongguan. Izi nganda zakora hafi bibiri bya gatatu by'ibikinisho by'isi.

Ariko, bitewe n'uburambe buke mu gukora ibikoresho bishyushye, ibikorwa byo kuri interineti, kwamamaza no kwamamaza, nibindi, ibibazo nko "kutagira ibikinisho bizwi cyane byo mu gihugu", "kutagira ubumenyi buhagije ku bicuruzwa bigezweho", na "kutagira ibikoresho bishyushye mu bikinisho bigezweho" byarushijeho kugaragara. Uburyo bwo gushyiraho ubucuruzi bushya bwo kuri interineti Byabaye ikibazo kigoye abacuruzi b'ibicuruzwa bahura nacyo.

Ku rundi ruhande, ibigo bizwi cyane by’ibikinisho byo mu mahanga bifite imiterere y’ubucuruzi irenze ibikinisho. Bikora "kugurisha ibintu bitandukanye" hamwe n’ibikinisho n’ibindi bigo kugira ngo barusheho kunoza isura y’ikirango cyabo no kunoza uburyo ababikoresha bahora babikora. Ding Juan yabwiye abanyamakuru ati: "Mu bihe byashize, iyo abaguzi bavugaga ibintu by’ingenzi, batekerezaga kuri Lego, ariko uretse ibikinisho, ubucuruzi bwa Lego burimo filime, ubukerarugendo bushingiye ku muco, uburezi n’izindi imiterere y’ubucuruzi." Bandai Namco inavuga ku mikino, ibikinisho, amajwi n’amashusho, interineti n’imikino.

Ariko, havutse ibintu bishya bitera imbere inganda z'ibikinisho, nabyo byabaye ingenzi mu kuvugurura no guhindura umukandara w'inganda. Icya mbere ni kuri interineti. Amakuru ya Euromonitor agaragaza ko mu 2018, imiyoboro yo kuri interineti yari 25% by'inganda z'ibikinisho, kandi uyu mubare wariyongereye ugera kuri 44% muri 2022.

Icya kabiri ni IP. Ubushakashatsi bw'abakoresha bugaragaza ko 38.9% by'abakoresha bakuru bafata "IP yabo bakunda" iyo bafata ibyemezo byo kugura. Ukurikije uko ikigo cy'ibikinisho cya Bubble Mart kimeze, mu gice cya mbere cya 2023, inyungu za IP zigenga kandi zihariye ziyongereyeho 17% ukurikije umwaka, kandi igice cyemewe cya IP cyiyongereyeho 40%;

Igice cya gatatu gishingiye ku bice, dufata urugero rw'ibikinisho by'abana. Mu gihe cy'icyorezo, ibikinisho birimo amashusho yo guteka byari bikunzwe cyane n'ababyeyi kandi byigeze gutera urusaku rw'amakuru ku mbuga nkoranyambaga; kandi kuva uyu mwaka, ibikinisho by'abana bifite amashusho yo kuryama byakunze kuba ibikunzwe n'ababyeyi.

Icyo inganda z'ibikinisho zo mu Bushinwa zikeneye cyane ubu ni ukongera umubare w'ibikinisho ku isoko.

Mu 2022, ingano y'ibikinisho by'Ubushinwa (usibye imikino) byoherezwa mu mahanga izaba miliyari 48.36 z'amadolari y'Amerika (idolari rimwe ry'Amerika ringana na yuan 6.8), ubwiyongere bwa 5.6% ugereranyije n'umwaka ushize. Igiteranyo cy'ibikinisho byagurishijwe ku isoko ry'imbere mu gihugu muri 2022 kizaba miliyari 88.31 z'amayuan, ubwiyongere bwa 3.3% ugereranyije n'umwaka ushize. Iterambere ry'inganda muri rusange rirahamye kandi riratera imbere. Umusaruro w'ibikinisho bya Shantou ugizwe na kimwe cya kabiri cy'umusaruro wose w'igihugu, kandi unagira uruhare runini ku isoko mpuzamahanga. Umwaka ushize, inganda z'ibikinisho bya Shantou zahinduye icyerekezo, aho ibicuruzwa byoherezwa mu mahanga birenga miliyari 14 z'amayuan n'igipimo cy'ubwiyongere bwa 33%.

Zhang Ying, visi perezida w’ishyirahamwe ry’ibicuruzwa by’abana mu Bushinwa, yavuze ko muri iki gihe, inganda z’ibikinisho by’igihugu cyanjye zihanganye n’ibintu bitazwi neza nko kugabanya ibyifuzo ku isi no kwiyongera k’uburinzi. Kugira ngo tugere ku iterambere rirambye, ni ngombwa kwihutisha ikorwa ry’ibikinisho byo mu rwego rwo hejuru, by’ubwenge kandi by’ubuhanga, guteza imbere no gusiga ibidukikije, no guteza imbere ikwirakwizwa ry’ibikinisho mu gihugu no mu mahanga. Ku bijyanye no gukora "Lego y’Abashinwa", Sun Jiashan abona ko bidashoboka. Yavuze ko ubwiza bw’ibikinisho by’Abashinwa ubu bushobora kugera ku rwego rwa Lego rwose. Ibikinisho bigezweho n’udusanduku tw’amatwi byakoze akazi keza mu mahanga. Hari imirimo y’ibanze yakemutse. Icy’ingenzi ni ukugaruka kubaka IP yawe bwite no gukorana n’inganda. Uruhererekane ruragenda. Ubu turacyari mu bihe aho buri sosiyete y’inganda irimo kurwana ubwayo. Icyo inganda z’ibikinisho mu Bushinwa zikeneye cyane ubu ni ukongera umubare w’isoko, kuko IP zifatanye. Igihe cyose hari IP za mbere, umubare w’inganda uzaba uri hejuru.

Umwaka ushize, ibikinisho byoherezwa mu mahanga mu gihugu cyanjye biracyari hejuru cyane, bigera kuri miliyari 322.92 z'amayuan! Ku isoko ry'imbere mu gihugu, Bingdundun, Kodak Duck n'ibindi bikinisho bitandukanye bigezweho nabyo byatumye urubyiruko rwihutira kubigura, bikongera ikoreshwa cyane. Uyu mwaka, mu gihe iterambere ry'ubukungu bw'igihugu cyanjye ryibanda ku "guteza imbere ikoreshwa, kwagura ikoreshwa ry'imbere mu gihugu, no guteza imbere ubucuruzi bw'amahanga," ese inganda z'ibikinisho zizakomeza gukora cyane kugira ngo zinoze imikorere yazo?

Imiterere y'isoko ry'inganda z'ibikinisho mu Bushinwa mu 2023 iragoye kandi irakomeye. Nubwo ibyoherezwa mu mahanga by'ibikinisho mu gihugu cyanjye byageze ku rwego rwo hejuru cyane umwaka ushize, hamwe n'izamuka rya 9.1% uko umwaka ugenda uhita, ibi byatewe n'izamuka ry'ibiciro by'ibicuruzwa. Niba inganda zishobora gukura buhoro buhoro muri uyu mwaka biterwa n'iterambere ry'imiterere y'isoko, kandi hari byinshi bitazwi neza mu gihe kizaza.

Dukurikije isesengura rya Raporo y’Isesengura ry’Isoko ry’Inganda z’Ibikinisho n’Iterambere ry’Iterambere ry’Ibikoresho by’Abashinwa yo mu 2024-2029 yakozwe n’Ikigo cy’Ubushakashatsi cy’Inganda n’Ubucuruzi cy’Abashinwa:

Bivugwa ko ibikinisho by’Abashinwa bigira hafi 70% by’isoko ry’isi, kandi Guangdong ni yo shingiro rinini ry’ibikinisho mu gihugu cyanjye bikorerwamo kandi bigacuruzwa mu mahanga. Kubera ko ibikinisho nk’imideli, amashusho, ibicuruzwa bigezweho, n’ibikoresho by’imikino byagiye byiyongera cyane mu myaka yashize, ibikinisho ku isi byageze kuri miliyari 100.4 z’amadolari y’Amerika umwaka ushize, kandi ingano y’isoko ry’imbere mu gihugu nayo yarenze miliyari 100 z’ama-ruble.

Nyuma y’icyorezo cya COVID-19, ingamba zo kurwanya icyorezo no kwishyira mu kato byigeze guteza ubwiyongere bw’ibiciro ku isi, aho ibikinisho bya puzzle n’ibindi bikoresho by’ubwubatsi n’ibindi bikinisho bikwiriye kwidagadura mu rugo hagati y’ababyeyi n’abana bigurishwa cyane ku isoko. Ariko, mu gihembwe cya kane cy’umwaka ushize, ubwiyongere bw’ibiciro byagabanutse cyane. Mu masoko abiri akomeye y’ibikinisho mu Burayi na Leta Zunze Ubumwe za Amerika, nyuma ya Noheli, haracyari ibikinisho byinshi bisigaye ku maduka, kandi ibicuruzwa biri hasi cyane ugereranyije n’umwaka wabanjirije uwo. Amasosiyete mpuzamahanga y’ibikinisho Hasbro, Disney, Mattel, n’ibindi byose birimo guhura n’igitutu gikomeye cy’ibikoresho n’imikorere mibi. Batangaje ko birukanwa muri uyu mwaka, kandi icyerekezo cy’isoko ntabwo kimeze neza.

Ariko, uko ingamba zo gukumira no kurwanya icyorezo mu gihugu cyanjye zigenda zirushaho kunozwa, inganda zose zirimo gutera imbere, ubukungu burimo kuzamuka vuba, kandi ubushobozi bwo kugurisha imbere mu gihugu burimo gushyirwa ahagaragara. Mu iserukiramuco ry'impeshyi ry'uyu mwaka, ibimenyetso bitandukanye byerekana ikoreshwa ry'ibicuruzwa mu gihugu byari bishimishije, kandi iterambere ry'isoko ry'ibicuruzwa mu gihugu ryari rikomeye, ibyo bikaba byarakubye kabiri icyizere cy'inganda z'ibikinisho. Muri uyu mwaka, imurikagurisha ry'ibikinisho rya Shenzhen ryakuruye amasosiyete arenga 1.400 yo mu gihugu no mu mahanga kugira ngo yerekane ibicuruzwa byabo. Umubare w'abaguzi biyandikishije na wo wakomeje kwiyongera. Inganda z'ibikinisho zifite icyifuzo gikomeye cyo kwagura isoko, gufata amadara, no guteza imbere ikoreshwa.

Ibikinisho by'abanyamahanga biragaragara ko birimo gukora cyane kugira ngo biteze imbere isoko ry'Ubushinwa. Ibikoresho bizwi cyane bya animation IP nka "Disney", "Ultraman" na "Pokémon" byose biraboneka muri iri murikagurisha. Ibigo byinshi by'ubucuruzi byo mu gihugu byafashe ingamba zitandukanye kandi byateje imbere imideli y'igihugu, ibihangano bishingiye ku nsanganyamatsiko ya gisirikare n'ibindi bicuruzwa. Ibigo bizwi cyane by'ubwubatsi "Senbao", "Qimeng" na "Xiao Luban" birazwi cyane muri uru rwego. Hariho kandi amasosiyete afite icyizere ku mbaraga urubyiruko rukoresha ibikinisho, kandi yatangije ibikinisho byiza bizwi nk'injangwe n'imbwa kugira ngo bihuze n'ibyo bakeneye. Robots zo kuganira n'ibikinisho, biherutse guteza ibiganiro bikomeye muri sosiyete, nabyo bifite ibikoresho by'ingero.

Amakuru agaragaza ko mu 2022, ibyoherezwa mu mahanga by'ibikinisho (usibye imikino) bizaba miliyari 48.36 z'amadolari y'Amerika, bizamukaho 5.6% ugereranyije n'umwaka ushize, naho ibyoherezwa mu bihugu bigize RCEP bizaba miliyari 11.81 z'amadolari y'Amerika, bizamukaho 36.1% ugereranyije n'umwaka ushize. Muri 2022, agaciro k'imodoka z'abana zoherezwa mu mahanga kazaba miliyari 1.67 z'amadolari y'Amerika, bizamukaho 12.5% ​​ugereranyije n'umwaka ushize. Ahantu ha mbere hoherezwa ibicuruzwa mu mahanga ni Leta Zunze Ubumwe za Amerika, aho agaciro k'ibyoherezwa mu mahanga kazaba kariyongereyeho 12.0% ugereranyije n'umwaka ushize. Agaciro k'ibyoherezwa mu mahanga ku bihugu bigize RCEP kazaba miliyoni 270 z'amadolari y'Amerika, bizamukaho 12.5% ​​ugereranyije n'umwaka ushize. Igipimo cy'izamuka ry'umwaka ni 37.2%. Muri 2022, ibikinisho byose ku isoko ry'imbere mu gihugu bizaba miliyari 88.31 z'amayuan, bizamukaho 3.3% ugereranyije n'umwaka ushize. Amacupa y'abana Ingano y'abana izagera kuri miliyari 6.65 z'amayuan, ubwiyongere bwa 1.1% ugereranyije n'umwaka ushize. Igiteranyo cy'ibiciro by'imodoka z'abana zizagera kuri miliyari 14.78 z'amayuan, ubwiyongere bwa 1.9% ugereranyije n'umwaka ushize.