Bite ho niba ibicuruzwa byawe byangiritse? Wakwishyura indishyi gute neza? Ubuyobozi burambuye ku byifuzo mpuzamahanga by'ibijyanye n'ubwikorezi

Bite ho niba ibicuruzwa byawe byangiritse? Wakwishyura indishyi gute neza? Ubuyobozi burambuye ku byifuzo mpuzamahanga by'ibijyanye n'ubwikorezi

Mu ruzi rurerure rw'ubucuruzi bwambukiranya imipaka n'ibicuruzwa mpuzamahanga, nubwo haba hari ibisubizo by'ubwikorezi bigezweho, ibyago byo kwangirika kw'imizigo biracyari nk'ahantu hahishe hatembera ibicuruzwa - inkubi z'umuyaga, umuyaga uhindagurika, uburangare mu gihe cyo gutwara no gucunga ibicuruzwa, hamwe n'igenzura ritunguranye rya gasutamo byose bishobora kwangiza, kubura cyangwa kwangiza ibicuruzwa. Ku bagurisha ibicuruzwa byambukiranya imipaka n'ibigo byishingikiriza ku miyoboro y'ibicuruzwa ku isi, kwangirika kw'imizigo ntibivuze gusa igihombo mu bukungu ahubwo bishobora no kugira ingaruka ku cyizere cy'abakiriya no ku izina ry'isoko.

Umutekano nyakuri ntabwo ari uwo "gusenga ngo ibyangiritse ku mizigo bitazabaho," ahubwo ni uwo "gushobora kwishyuza igihombo binyuze mu nzira ikwiye yo gusaba ubwishingizi nubwo byaba bimeze bityo." Iyi nkuru irasuzuma ingingo z'ingenzi z'ubwishingizi mpuzamahanga bw'ibikoresho, itanga urutonde rwuzuye rw'inyandiko zisabwa n'umurongo ngenderwaho kugira ngo bigufashe kwirinda ingorane zisanzwe zo gusaba ubwishingizi, kubona indishyi neza, no kugira amahoro yo mu mutima mu rugendo rwawe rwo gutwara abantu n'ibintu rwambukiranya imipaka.

I. Ibintu bitatu by'ingenzi bisabwa kugira ngo ibirego bigerweho: Icya mbere, Sobanura "Ese indishyi zizashoboka?"

Mbere yo gutegura ibikoresho, ni ngombwa kwemeza ibisabwa kugira ngo ikirego hirindwe ubusa:
Ibisobanuro by'uburyozwacyaha: Ibyangiritse ku mizigo bigomba kuba biri mu bwishingizi (urugero: ibiza, impanuka, amakosa yo gupakira/gupakurura ibicuruzwa mu gihe cyo gutwara, hatabariwemo ibyakuweho nko gupakira nabi cyangwa ibibazo by'ubuziranenge bw'ibicuruzwa);
Urukurikirane rwuzuye rw'ibimenyetso: Ibimenyetso bigomba gukusanywa vuba nyuma y'uko ibyangiritse bibayeho, kandi inyandiko zose zigomba kuba ari iz'ukuri, zihuye, kandi zidahindutse;
Kubahiriza igihe ntarengwa: Ubusabe bugomba gutangwa hakurikijwe igihe cyagenwe mu masezerano y'ubwishingizi n'amasezerano y'ubwikorezi. Gutanga ibirego bitinze bishobora gutuma ikirego kitakirwa mu buryo butaziguye.

Nk'umufatanyabikorwa ufite uburambe bw'imyaka myinshi mu bijyanye n'ubwishingizi mpuzamahanga, Brand Empowerer ikwibutsa ibi bikurikira: Suzuma witonze amabwiriza y'ubwishingizi mu gihe uguze ubwishingizi, usobanure amakuru y'ingenzi nk'uburyo bwo kwishingira, uburyo bwo kubikuza amafaranga, n'uburyo bwo kwishyura kugira ngo wirinde impaka zizakurikiraho mu bijyanye n'ibirego.

II. Urutonde rw'inyandiko z'ibirego bya nyuma: Buri kintu gifite agaciro ku "gipimo cy'intsinzi y'ibirego"

Ishingiro ry'iburanisha ry'ibirego ni "guhamya igihombo hakoreshejwe ibimenyetso." Inyandiko zikurikira zigomba gushyirwa mu byiciro no gutegurwa; nta na kimwe gishobora gusibwa. Hari inyandiko zigomba gushyigikirwa mbere y'igihe kugira ngo hirindwe gusibwa:

(I) Inyandiko z'ibanze: Guhamya "Ubufatanye nyakuri bw'ubwikorezi n'ubwishingizi"

Politiki y'Ubwishingizi/Icyemezo: Igomba kugaragaza neza inomero ya polisi, amakuru y'ubwishingizi, izina ry'ibicuruzwa by'ubwishingizi, umubare, ingano y'ubwishingizi, inzira yo gutwara, igihe cyo kwishingira, n'andi makuru y'ingenzi (amakopi agomba gushyirwaho kashe yemewe; politiki z'ikoranabuhanga zigomba kubikwa nk'inyandiko zuzuye za PDF);

Inyandiko z'ubwikorezi:

Urupapuro rw'inzira rwa Ocean/Air, urupapuro rw'inzira rwa Express (rugomba gusinywa/gushyirwaho kashe n'utwara abagenzi, rugaragaza neza inomero y'urupapuro rw'inzira, uwohereje/uwakira, ibisobanuro by'ibicuruzwa, uburyo bwo gutwara, icyambu cyo gupakira/icyambu cyo kujyaho, nibindi);

Niba ari ubwikorezi bwa FBA, ikarita yo kwinjira mu bubiko bwa Amazon FBA n'inyandiko yo kujya mu bubiko birakenewe (kugira ngo byemezwe ko ibicuruzwa byangiritse mu nzira bijya mu bubiko bwa FBA);

Ku bijyanye n'ubwikorezi bw'ingendo nyinshi, ibyangombwa byose by'ubwikorezi birakenewe (urugero, ibicuruzwa byo mu mazi + (Inyemezabwishyu ihuriweho yo gutwara imizigo mu kirere no gutwara imizigo hagati y'ingendo);

Inyemezabwishyu y'ubucuruzi: Igomba kugaragaza amakuru arambuye ku bicuruzwa, igiciro cy'igice kimwe, umubare wose, n'amasezerano y'ubucuruzi (urugero, DDP, FOB), igaragaza agaciro nyakuri k'ibicuruzwa (ingano y'inyemezabwishyu ni ikimenyetso cy'ingenzi cy'ibirego);
Urutonde rw'ibipaki: Igomba gusobanura neza izina, ingano, uburemere, n'ingano y'ibicuruzwa muri buri paki, ndetse n'uburyo bwo gupakira (urugero: amakarito, amapaleti), kandi igomba kuba ihuye neza n'amakuru ari ku rupapuro rw'imizigo n'inyemezabuguzi.

(II) Inyandiko zigaragaza ibyangiritse ku mutwaro: Icyemezo cy' "igihombo nyakuri"

Ibimenyetso byo mu gace k'aho byabereye:

Amafoto/Videwo: Bigomba gufatwa aho ibicuruzwa byakiriwe, bigaragaza neza ibice byangiritse by'ibicuruzwa, uko bipakiye, nimero y'ikarita y'inzira, n'uko ibicuruzwa byose bihagaze (irinde gufata amafoto y'igice gusa, adashobora kugaragaza ko byangiritse mu gihe cyo kubitwara);

Ibisabwa mu gufotora: Igihe nta kibazo, nta guhindurwa, kigomba kuba gihuye n'igihe cyo kwakira, kandi inguni nyinshi zirasabwa (imbere, ku ruhande, ibisobanuro birambuye by'ibyangiritse, ipaki muri rusange);

Umukono w'umucuruzi: Iyo ibyangiritse bibonetse igihe byakirwaga, umucuruzi (cyangwa umukozi we, abakozi bo mu bubiko) agomba guhita andika ibyangiritse ku rupapuro rw'inzira/inyandiko yo kubigeza (urugero, “amakarito 3 y'ibicuruzwa birimo ipaki yo hanze yangiritse n'ibirimo byangiritse”) hanyuma agasinya kugira ngo byemezwe;

Iyo ibyangiritse bibonetse mu bubiko bwa FBA, hakenewe "Raporo y'ibyangiritse" yatanzwe na Amazon;

Raporo y'igenzura ry'umuntu wa gatatu (Ntabwo ari ngombwa ariko isabwa): Iyo ingano y'ibyangiritse ari byinshi cyangwa inshingano zitarasobanuka neza, ni byiza guha umuryango wa gatatu wemewe (urugero, [amakuru abura]) inshingano yo gukurikirana ikibazo. Igenzura rizakorwa na SGS, Intertek, cyangwa CCIC, kandi raporo yemewe y'igenzura izatangwa. Raporo igomba kuba ikubiyemo: igihe cy'igenzura n'aho ibicuruzwa biherereye, ibisobanuro by'imiterere y'ibicuruzwa, isesengura ry'icyateye ibyangiritse, isuzuma ry'igihombo, n'umukono n'ikirango by'umugenzuzi.

Ibisobanuro by'ibyangiritse: Ibi bigomba gutangwa n'uwishingiwe (nyiri imizigo), bigasobanura igihe ibicuruzwa bizasohokera, inzira bizanyuramo, igihe bizakirwa, inzira yo kuvumbura ibyangiritse, ingano y'ibicuruzwa byangiritse, ingano y'ibyangiritse, n'igihombo giteganyijwe. Bigomba gushyirwaho kashe y'ikigo (cyangwa umukono n'urutoki ku bantu ku giti cyabo) kugira ngo byemezwe ko ari ukuri.

(III) Inyandiko z'igihombo n'ibirego: Icyemezo cy'"Ingano y'igihombo n'ishingiro ry'ibirego"

Ifishi yo gusaba: Uzuza hakurikijwe icyitegererezo cyatanzwe n'ikigo cy'ubwishingizi, kigaragaza neza inomero ya polisi, umubare w'amafaranga yo gusaba, impamvu yo gusaba, n'amakuru ya konti ya banki (yo kwakira amafaranga);
Icyemezo cy'inyongera cy'agaciro k'ibicuruzwa:
Amasezerano yo kugura (agaragaza ikiguzi cy'ibicuruzwa), impapuro zo kwishyura (nk'inyandiko zo kohereza ibicuruzwa, kopi z'amabaruwa agaragaza inguzanyo);
Niba ibicuruzwa byaragurishijwe, hakenewe amasezerano yo kugurisha n'ingwate yo gusubizwa amafaranga y'umukiriya (bigaragaza igihombo kitaziguye cyatewe n'ibyangiritse; amwe mu masosiyete y'ubwishingizi ashobora kubirengera);
Ingwate zo gusana/kuvugurura (niba zihari): Niba hakenewe gusana cyangwa kongera kuvugurura nyuma yo kwangirika, inyemezabwishyu yo gusana, amasezerano mashya yo kugura, na inyemezabwishyu zo kwishyura birakenewe nk'ikimenyetso cy'inyongera cy'amafaranga y'igihombo;
Inyandiko z'itumanaho: Inyandiko z'itumanaho n'ikigo gishinzwe gutwara abantu, ikigo gishinzwe ubwishingizi, n'ikigo cy'ubwishingizi (amabaruwa, amashusho y'ubutumwa bwihuse, inyandiko z'amajwi yafashwe), zigaragaza igihe cyo kumenyeshwa ibyangiritse n'uburyo undi muntu yabyitwayemo.

III. Igihe cy'Inzira y'Ikirego: Koresha Ibipimo by'ingenzi kugira ngo wirinde "Ingorane zo Gutakaza Igihe"

Imwe mu ngingo z'ingenzi z'ibirego mpuzamahanga by'ibijyanye n'itumanaho ni "kugena igihe." Igihe mu byiciro bitandukanye bigira ingaruka ku musaruro w'ibirego. Hasi hari umurongo ngenderwaho w'igihe wagaragaye mu bikorwa:

Icyiciro cya 1: Kubona no Gukemura Ibyangiritse Ako kanya (Amasaha 0-48)

Ibikorwa by'ingenzi:
Suzuma ibicuruzwa umaze kubyakira. Iyo hagaragaye ibyangiritse, hagarika gusinya ibicuruzwa (cyangwa wandike "Iperereza ritegereje kwangirika" kuri inyemezabwishyu yo kubitanga) kugira ngo wirinde ko byakwitwa "Ibicuruzwa byemejwe ko ari nta kibazo";
Gukusanya ibimenyetso byuzuye (amafoto/videwo) mu masaha 24, kugira ngo haboneke amashusho asobanutse neza n'amakuru yuzuye;
Menyesha ikigo cy’ubwishingizi (urugero, ikigo cy’ubwikorezi, ikigo cy’indege, ikigo cy’ubwishingizi) n’ikigo cy’ubwishingizi mu nyandiko (cyane cyane binyuze kuri imeri) mu masaha 48, usobanure ibyangiritse kandi utange ibimenyetso by’ibanze, usaba "Ibaruwa Yemeza Ibyangiritse";

Icyitonderwa: Ntugatanye ipaki cyangwa ibicuruzwa byangiritse mbere yo kubona ibimenyetso, bitabaye ibyo, ibirego bishobora kwangwa kubera "kudashobora kugaragaza ingano y'igihombo."

Icyiciro cya 2: Gukusanya no gutunganya ibikoresho (iminsi 3-7)

Ibikorwa by'ingenzi:
Gutegura inyandiko zose z'ibanze (policy y'ubwishingizi, inyemezabuguzi, inyemezabuguzi, urutonde rw'ibipakiye), kugenzura ko amakuru ahuye (urugero: izina ry'imizigo, ingano, n'ingano bigomba kuba bihuye neza);
Inyandiko z'inyongera ku byangiritse ku mutwaro (raporo y'ibyangiritse ku mutwaro yashyizweho umukono n'umukozi, raporo y'igenzura ry'undi muntu; ku bwinshi, igenzura risabwa gukorwa mu minsi 7);
Uzuza ifishi yo gusaba ikirego kandi ugenzure amakuru ya konti ya banki (agomba kuba ahuye n'izina ry'uwishingiwe);

Icyitonderwa: Ibikoresho bigomba gushyirwa mu byiciro no gutondeka hakurikijwe "inyandiko z'ibanze → icyemezo cy'ibyangiritse ku mutwaro → icyemezo cy'igihombo → inyandiko z'itumanaho," kandi bigashyirwaho nimero kugira ngo ikigo cy'ubwishingizi kibisuzume byoroshye.

Icyiciro cya 3: Gutanga ikirego ku mugaragaro (iminsi 7-10)

Ibikorwa by'ingenzi:
Ohereza ibikoresho byose ukoresheje inzira zabugenewe n'ikigo cy'ubwishingizi (urugero: sisitemu yo gusaba ubwishingizi kuri interineti, imeri, ubutumwa bwoherejwe utari kuri interineti), kandi ubike inyemezabwishyu zo kohereza (urugero: inyemezabwishyu zo gusoma imeri, nimero zo gukurikirana ubutumwa);
Nyuma yo gutanga, hamagara inzobere mu bijyanye n'ibiciro by'ikigo cy'ubwishingizi kugira ngo wemeze ko ibikoresho byuzuye, kandi wongere vuba ibikoresho byose bibura;

Icyitonderwa: Irinde gusiba ibikoresho byose. Isosiyete y'ubwishingizi ikunze gutanga ibitekerezo ku byavuye mu isuzuma ry'ibikoresho mu minsi 3-5 y'akazi nyuma yo kwakira ubusabe.

Icyiciro cya 4: Isuzuma n'Ibiganiro by'Ikigo cy'Ubwishingizi (iminsi 15-30)

Ibikorwa by'ingenzi:
Gukorana n'iperereza rya sosiyete y'ubwishingizi (urugero, gutanga ibikoresho by'inyongera, gusobanura ibisobanuro birambuye ku byangiritse ku mutwaro);
Niba ikigo cy'ubwishingizi gitanze ikirego ku buryozwacyaha (urugero, kivuga ko gupakira nabi ari byo byateje ikibazo), tanga ibimenyetso bivuguruza (urugero, ibimenyetso byerekana ko gupakira byujuje ibisabwa mpuzamahanga byo gutwara abantu, inyandiko zerekana amakosa yo gupakira no gupakurura ibintu);
Kuganira ku mafaranga y'indishyi (niba ubwishingizi buvuga ko "indishyi zishingiye ku gihombo nyacyo," inyandiko yuzuye y'igihombo irakenewe; niba hari amafaranga agabanywa, igipimo cy'amafaranga agabanywa kigomba kwemezwa mbere y'igihe);

Ingingo z'ingenzi: Gukomeza itumanaho rigenda neza kugira ngo hirindwe gutinda gusuzumwa bitewe n'uko amakuru adahuye.

Icyiciro cya 5: Kwishyura no gukurikirana (iminsi 30-60)

Ibikorwa by'ingenzi:
Nyuma yo kwemezwa, ikigo cy'ubwishingizi kizatanga "Itangazo ryo Kwishyura," ryemeza umubare w'amafaranga yo kwishyura n'igihe cyo kuhagera.

Umaze kwakira amafaranga, genzura neza ko ayo mafaranga ahuye n'amasezerano.

Niba ibyangiritse ku mutwaro bifitanye isano n'uburyozwe bw'umutwaro, ushobora gukorana n'ikigo cy'ubwishingizi kugira ngo uhabwe indishyi n'umutwaro nyuma yo guhabwa indishyi z'ubwishingizi (imwe muri politiki z'ubwishingizi irimo serivisi zo "gutanga indishyi").

Ingingo z'ingenzi: Iyo amafaranga atabonetse mu minsi 60, ibaruwa yandikiwe isaba igomba koherezwa vuba kuri sosiyete y'ubwishingizi, kandi ibimenyetso by'ikirego cyawe bigomba kubikwa.

IV. Inyigisho yo kwirinda ibirego: 90% by'abahakana ibirego bakomoka kuri aya makosa 5

Ibimenyetso bidahagije: Gufata amafoto y'ibyangiritse igice gusa uterekanye inomero y'inzira cyangwa ipaki yose; cyangwa kutabona umukono w'utwara ibintu, bigatuma bidashoboka kumenya uburyozwacyaha; Gusaba gutinda: Kurenza "Igihe cyo Kumenyesha Ibyangiritse ku Mizigo" (ubusanzwe amasaha 24-72) cyangwa "Igihe cyo Gusaba Kwishyuza" (ubusanzwe iminsi 30-90 nyuma yo kuhagera) bivugwa mu masezerano y'ubwishingizi; Inyandiko zidahuye: Itandukaniro mu izina ry'imizigo, ingano, n'uburemere ku nyemezabwishyu, urutonde rw'ibipaki, n'inyandiko z'imizigo, bifatwa nk'"itangazo ry'ibinyoma"; Gupakira nabi: Kudahitamo ipaki ikwiye imiterere y'imizigo (urugero, ibintu byoroshye kudatangara), bigatuma ikigo cy'ubwishingizi gihakana ibirego bitewe nuko "uwishingiwe atujuje inshingano ze zo kurinda"; Ubwishingizi budasobanutse: Kunanirwa kwemeza niba "ibicuruzwa byihariye (nk'ibinyobwa, ibikoresho by'ikoranabuhanga) byishyuwe" mu gihe cyo gusaba ubwishingizi, gusa nyuma yo kwangirika bigasanga bikubiye mu ngingo yo kwirengagiza.

Inkunga yihariye ya Brand Empowerer

Ikoresheje uburambe bw'imyaka myinshi mu bufatanye mpuzamahanga mu bijyanye n'ibikoresho n'ubwishingizi, Brand Empowerer ntabwo itanga gusa serivisi z'ingenzi nko kohereza DDP no gukurikirana mu buryo nyabwo, ahubwo inarinda inzira yo gusaba serivisi zawe:
Mu gihe imizigo yangiritse, dufasha mu guhuza n'abatwara imizigo kugira ngo tubone inyandiko zasinyweho kandi tubayobore mu gukusanya ibimenyetso bisanzwe;
Gutanga inyandiko zemewe n'amategeko zo gutwara ibintu (inyemezabwishyu y'imizigo, urutonde rw'ibipakiye, n'ibindi) kugira ngo amakuru ahuzwe neza;
Gushyiraho ubufatanye bw'igihe kirekire n'ibigo by'ubwishingizi bizwi ku isi, gufungura inzira zihuse zo gusaba ingwate no kugabanya igihe cyo gusuzuma;
Gufasha mu itumanaho n'ibigo by'ubwishingizi mu gihe cyose cy'igikorwa, gutanga inama z'inzobere ku bijyanye no gufata ibyemezo kugira ngo wongere igipimo cy'intsinzi mu kwishyura ibirego.

Umwanzuro: Umutekano nyakuri uturuka ku kwitegura.

Ubuhanga bw'ibicuruzwa mpuzamahanga butuma ibyago byo kwangirika kw'imizigo bidashobora kwirindwa burundu, ariko inzira zisanzwe zo gusaba ubwishingizi zishobora kugabanya igihombo. Gusobanukirwa neza iyi "rutonde rw'ibikoresho + igihe" cy'amabwiriza, kwandika inyandiko mbere y'igihe, no gusobanukirwa inzira yo gusaba ubwishingizi bizagufasha guhangana n'ibyangiritse ku mizigo mu buryo bworoshye.