Ko kana zvinhu zvako zvakakuvara? Ungabudirira sei kukumbira muripo? Gwaro repamusoro rekukumbira mari yekufambisa zvinhu pasi rose

Ko kana zvinhu zvako zvakakuvara? Ungabudirira sei kukumbira muripo? Gwaro repamusoro rekukumbira mari yekufambisa zvinhu pasi rose

Murwizi rurefu rwekutengeserana kwepamuganhu uye mafambiro epasi rose, kunyangwe paine mhinduro dzekufambisa dzakaoma, njodzi yekukuvadzwa kwemidziyo inoramba iri senzvimbo yakavanda—madutu egungwa, kusagadzikana kwemhepo, kushaya hanya panguva yekufambisa nekubata, uye kuongororwa kwemitero kusingatarisirwi zvese zvinogona kutungamira mukukuvadzwa, kushomeka, kana kuora kwezvinhu. Kune vatengesi vepamuganhu uye mabrandi anovimba neketani dzekutengesa dzepasi rose, kukuvara kwemidziyo hakurevi kurasikirwa zvakananga kwehupfumi chete asiwo kunogona kukanganisa kuvimba kwevatengi uye mukurumbira wemusika.

Kuchengetedzwa kwechokwadi hakusi kwe "kunyengetera kuti kukuvara kwemutoro kusaitike," asi "kukwanisa kudzorera kurasikirwa kuburikidza nemaitiro ekukumbira zvikumbiro zvakanaka kunyangwe zvikaitika." Chinyorwa chino chinotarisa zvakanyanya pamusoro pezvikumbiro zveinishuwarenzi yekufambisa yepasi rose, ichipa runyorwa rwakakwana rwemagwaro anodiwa uye gwara renguva yekukubatsira kudzivirira matambudziko akajairika ekukumbira zvikumbiro, kuwana muripo zvinobudirira, uye kuve nerunyararo rwepfungwa murwendo rwako rwekutakura rwekuyambuka miganhu.

I. Zvinhu Zvitatu Zvakakosha Kuti Zvikumbiro Zvibudirire: Chekutanga, Tsanangura "Muripo Uchakwanisika Here?"

Usati wagadzirira zvinhu, zvakakosha kusimbisa zvinodiwa kuti chikumbiro chisaparadzwe:
Tsanangudzo Yemhosva Yakajeka: Kukuvadzwa kwemutoro kunofanirwa kunge kuri mukati meinishuwarenzi (semuenzaniso, njodzi dzechisikigo, tsaona, zvikanganiso zvekutakurwa/kuburitswa kwezvinhu panguva yekufambisa, kusasanganisa zvinhu zvakabviswa zvakadai sekurongedza zvisina kunaka kana matambudziko emhando yezvinhu);
Uchapupu Hwakazara: Uchapupu hunofanira kuunganidzwa nekukasika mushure mekunge kukuvara kwaitika, uye magwaro ese anofanira kunge ari echokwadi, akafanana, uye asina kuchinjwa;
Kutevedzera Muganho Wenguva: Zvikumbiro zvinofanirwa kutumirwa zvakanyatsoenderana nenguva yakatarwa mumitemo yeinishuwarenzi uye chibvumirano chekufambisa. Kunonoka kutumira kunogona kukonzera kurambwa kwechikumbiro zvakananga.

Semubatsiri ane ruzivo rwemakore akawanda mumabasa ekutakura zvinhu pasi rose, Brand Empowerer inokuyeuchidza kuti: Nyatsoongorora mitemo yeinishuwarenzi paunenge uchitenga inishuwarenzi, uchijekesa ruzivo rwakakosha rwakadai sehuwandu hwekuvhara, deductible, uye reimbursement ratio kudzivirira gakava rezvikumbiro zvinotevera.

II. Rondedzero Yekupedzisira Yezvikumbiro: Chinhu Chese Chinokosha Pakuenderana Ne "Muyero Wekubudirira Kwezvikumbiro"

Chinangwa chikuru chekugadzirisa zvichemo "kuburitsa pachena kurasikirwa nehumbowo." Magwaro anotevera anofanira kuiswa muzvikamu uye kurongwa; hapana anogona kusiiwa. Mamwe magwaro anofanira kuchengetwa kare kuti adzivise kusiiwa:

(I) Magwaro Makuru: Kuratidza "Kuvapo Kwechokwadi kweUkama hweKutakura neInishuwarenzi"

Inishuwarenzi/Chitupa: Inofanira kuratidza zvakajeka nhamba yeinishuwarenzi, ruzivo rweinishuwarenzi, zita rezvinhu zvine inishuwarenzi, huwandu, huwandu hweinishuwarenzi, nzira yekufambisa, nguva yekuvhara, uye rumwe ruzivo rwakakosha (makopi anofanira kudhindwa nechisimbiso chepamutemo; mapolisi emagetsi anofanira kuchengetwa sePDF yakazara);

Magwaro Ekufambisa:

Mutero wepaOcean/Air, Mutero wepaExpress (unofanira kusainwa/kudhindwa nekambani, uchiratidza zvakajeka nhamba yemutero wepawaybill, mutumiri/mugamuchiri, tsananguro yezvinhu, nzira yekufambisa, nzvimbo yekutakurisa/nzvimbo yekuenda, nezvimwewo);

Kana iri yekufambisa yeFBA, Amazon FBA warehouse voucher yekupinda muwarehouse uye rekodhi yekugadzwa kwekupinda muwarehouse zvinodiwa (kuratidza kuti zvinhu zvakakuvara munzira yekuenda kuwarehouse yeFBA);

Pakutakura zvinhu zvakawanda, magwaro ese ekufambisa anodiwa (semuenzaniso, kutakurwa kwemugungwa + (Bhiri rekutakura zvinhu pamwe chete rekutakura zvinhu nendege uye kutakurwa kwepakati pemodal);

Invoice Yekutengeserana: Inofanira kutsanangura ruzivo rwezvinhu, mutengo weyuniti, huwandu hwese, uye mazwi ekutengeserana (semuenzaniso, DDP, FOB), zvichiratidza kukosha chaiko kwezvinhu (huwandu hweinvoice chinhu chakakosha chekukumbira zvikumbiro);
Rondedzero Yekurongedza: Inofanira kutsanangura zita, huwandu, huremu, uye huwandu hwezvinhu zviri mupakeji yega yega, pamwe nenzira yekurongedza (semuenzaniso, makatoni, mapallet), uye inofanira kuenderana zvizere neruzivo rwuri pabhiri rekutakura zvinhu neinivoyisi.

(II) Magwaro Anoratidza Kukuvadzwa Kwemutoro: Humbowo hwe "kurasikirwa chaiko"

Uchapupu Hwakawanikwa Panzvimbo:

Mifananidzo/Mavhidhiyo: Inofanira kutorwa panzvimbo yekugamuchira zvinhu, ichiratidza zvakajeka zvikamu zvakakuvara zvezvinhu, mamiriro ekurongedza, nhamba yekutumira zvinhu, uye mamiriro ekuunganidzwa kwezvinhu zvese zvakatumirwa (dzivisa kutora mifananidzo isina kukwana, iyo isingaratidze kukuvara panguva yekutakura);

Zvinodiwa pakutora mifananidzo: Zvidhindo zvenguva zvisina kuvharwa, zvisina kugadziriswa, zvinofanira kuenderana nenguva yekugamuchira, uye makona akawanda anokurudzirwa (kumberi, kurutivi, ruzivo rwekukuvara, kurongedza kwese);

Saini yeMutakuri: Kana kukuvara kwakawanikwa pakugamuchirwa, mutakuri (kana mumiririri wake, vashandi vemudura) vanofanira kunyora kukuvara kwacho papepa rekutumira zvinhu (semuenzaniso, "mabhokisi matatu ezvinhu zvine kurongedza kwekunze kwakakuvara uye zviri mukati zvakakanganisika") uye vosaina kusimbisa;

Kana kukuvara kwakawanikwa pakugamuchirwa mudura reFBA, "Damage Report" yakabudiswa neAmazon inodiwa;

Mushumo weKuongorora weVamwe (Sarudzo Asi Unokurudzirwa): Kana huwandu hwekukuvadzwa hwakakura kana kuti mutoro usingajekeswi, zvinokurudzirwa kuti sangano rechitatu rine simba (semuenzaniso, [ruzivo rwusipo]) ritarisire nyaya yacho. Kuongororwa kuchaitwa neSGS, Intertek, kana CCIC, uye mushumo wekuongorora wepamutemo uchaburitswa. Mushumo unofanirwa kusanganisira: nguva yekuongorora nenzvimbo, tsananguro yemamiriro ezvinhu ezvinhu, kuongororwa kwechikonzero chekukuvadzwa, kuongororwa kwehuwandu hwekurasikirwa, uye siginecha nechisimbiso chemuongorori.

Tsananguro yezvakakuvara: Izvi zvinofanirwa kupihwa nemuridzi wezvinhu ane inishuwarenzi (muridzi wezvinhu), zvichiratidza nguva yekubva kwezvinhu, nzira yekufambisa, nguva yekugamuchira, maitiro ekuwana zvakakuvara, huwandu hwezvinhu zvakakuvara, huwandu hwezvakakuvara, uye huwandu hunofungidzirwa hwekurasikirwa. Zvinofanira kudhindwa nechisimbiso chekambani (kana siginicha neminwe yevanhu) kuti ive nechokwadi chekuti ndezvechokwadi.

(III) Magwaro Ekurasikirwa uye Ekukumbira Chikumbiro: Humbowo hwe "Huwandu Hwekurasikirwa uye Hwaro hweChikumbiro"

Fomu reKukumbira Chikumbiro: Zadza zvinoenderana netemplate yakapihwa nekambani yeinishuwarenzi, zvichiratidza zvakajeka nhamba yepolisi, huwandu hwechikumbiro, chikonzero chekukumbira, uye ruzivo rweakaundi yebhangi (yekugamuchira muripo);
Humbowo Hwekuwedzera Hwekukosha Kwezvinhu:
Chibvumirano chekutenga (chinoratidza mutengo wezvinhu), mavhaucha ekubhadhara (akadai semarekodhi ekutumira, makopi etsamba dzechikwereti);
Kana zvinhu zvatengeswa, chibvumirano chekutengesa uye vhocha yekudzoserwa mari yemutengi zvinodiwa (zvichiratidza kurasikirwa kusina kunanga kwakakonzerwa nekukuvara; mamwe mapolisi einishuwarenzi anogona kufukidza izvi);
Mavhocha Ekugadzirisa/Kuwedzerazve (kana aripo): Kana kugadziriswa kana kudzoserwazve kuchidikanwa mushure mekukuvadzwa, invoice yekugadzirisa, chibvumirano chitsva chekutenga, uye mavocha ekubhadhara zvinodiwa sehumbowo hwekuwedzera hwehuwandu hwekurasikirwa;
Zvinyorwa zveKutaurirana: Zvinyorwa zvekutaurirana nemutakuri, mupi wezvekufambisa zvinhu, uye kambani yeinishuwarenzi (maemail, mapikicha ekutumira mameseji ipapo ipapo, zvinyorwa zvemafoni akarekodhwa), zvichiratidza nguva yekuzivisa nezvekukuvadzwa uye mhinduro yemumwe munhu.

III. Nguva Yekuita Zvikumbiro: Shandisa Zviitiko Zvikuru Kudzivirira "Misungo Yekupfuura Nguva"

Imwe yenheyo huru dzezvikumbiro zvepasi rose zvekufambisa zvinhu ndeye "kuenderana nenguva." Nguva dziri pamatanho akasiyana dzinokanganisa zvakananga mhedzisiro yezvikumbiro. Pazasi pane gwara renguva rinoratidzwa mukushanda:

Chikamu chekutanga: Kuwanikwa uye Kugadziriswa Kwekukuvara Pakarepo (Maawa 0-48)

Zviito Zvikuru:
Ongorora zvinhu kana zvasvika pakugashira. Kana zvakakanganisika zvikawanikwa, mira kusaina zvinhu (kana kunyora "Kukuvadzwa Kuchiri Kuongororwa" parisiti yekutumira) kuti usazonzi "Zvinhu Zvasimbiswa Kuti Zvakachengeteka";
Kuunganidza humbowo hwakakwana (mifananidzo/mavhidhiyo) mukati memaawa makumi maviri nemana, zvichiita kuti mifananidzo ionekwe zvakajeka uye ruzivo rwakakwana;
Zivisai mutakuri wezvinhu (semuenzaniso, kambani yekutumira zvinhu, kambani yendege, kambani yekutumira zvinhu) nekambani yeinishuwarenzi nekunyora (kunyanya kuburikidza neemail) mukati memaawa makumi mana nemasere, muchitsanangura kukuvara kwacho uye muchipa humbowo hwekutanga, muchikumbira "Tsamba yekusimbisa Kukuvadzwa";

Chinyorwa Chinokosha: Usarasa mapakeji akakuvara kana zvinhu usati wawana humbowo, zvikasadaro, zvichemo zvinogona kurambwa nekuda kwe "kusakwanisa kuratidza huwandu hwekurasikirwa."

Chikamu chechipiri: Kuunganidzwa Kwezvinhu Uye Kurongeka (mazuva 3-7)

Zviito Zvikuru:
Ronga magwaro ese ekutanga (inishuwarenzi, gwaro rekutakura zvinhu, invoice, runyorwa rwezvinhu zvinoiswa), kuve nechokwadi chekuti ruzivo rwunoenderana (semuenzaniso, zita rezvinhu zvinoiswa, huwandu, uye huwandu hunofanira kuenderana chaizvo);
Wedzera magwaro ekukuvara kwemutoro (mushumo wekukuvara kwemutoro wakasainwa nemutakuri, mushumo wekuongorora webato rechitatu; kana paine huwandu hwakawanda, kuongorora kunokurudzirwa kuti kupedzwe mukati memazuva manomwe);
Zadza fomu rekukumbira chikumbiro uye simbisa ruzivo rweakaundi yebhangi (inofanira kufanana nezita remunhu ane inishuwarenzi);

Zvinyorwa: Zvinhu zvinofanira kuiswa muzvikamu uye kurongwa zvichienderana ne "magwaro ekutanga → chitupa chekukuvadzwa kwemotokari → chitupa chekurasikirwa → zvinyorwa zvekutaurirana," uye zvakanyorwa nenhamba kuti zviongororwe nyore nekambani yeinishuwarenzi.

Chikamu chechitatu: Kuendeswa kweChikumbiro Zviri Pamutemo (mazuva 7-10)

Zviito Zvikuru:
Tumira zvese zvinoshandiswa kuburikidza nenzira dzakatarwa nekambani yeinishuwarenzi (semuenzaniso, system yekukumbira mari online, email, email isina kutumirwa), uye chengeta marisiti ekutumira (semuenzaniso, maemail read risiti, nhamba dzekutevera courier);
Mushure mekutumirwa, taurai nenyanzvi yekambani yeinishuwarenzi kuti musimbise kukwana kwezvinhu zvacho, uye nekukurumidza muwedzere chero zvinhu zvisipo;

Zviziviso: Dzivisa kusiya chero zvinhu. Kambani yeinishuwarenzi inowanzopa mhinduro pamusoro pemhedzisiro yeongororo yezvinhu mukati memazuva matatu kusvika mashanu ebhizinesi mushure mekugamuchira chikumbiro.

Chikamu chechina: Ongororo yeKambani yeInishuwarenzi uye Kutaurirana (mazuva 15-30)

Zviito Zvikuru:
Batira pamwe chete nekuferefeta kwekambani yeinishuwarenzi (semuenzaniso, kupa zvimwe zvinhu, kutsanangura ruzivo rwekukuvara kwemutoro);
Kana kambani yeinishuwarenzi ikapikisa mhosva (semuenzaniso, ichiti kurongedza kusina kunaka ndiko kwakakonzera kukuvara), ipa humbowo hwekuramba (semuenzaniso, humbowo hwekuti kurongedza kwacho kwakasangana nemitemo yepasi rose yekufambisa, zvinyorwa zvekukanganisa kwekurodha nekuburitsa zvinhu mumotokari);
Kurukurai mari yekuripira (kana inishuwarenzi ichiti "muripo unobva pakurasikirwa chaiko," magwaro akazara ekurasikirwa anodiwa; kana paine deductible, chikamu chekubviswa chinofanira kusimbiswa pachine nguva);

Zvinyorwa Zvakakosha: Chengetedza kutaurirana kwakanaka kudzivirira kunonoka kwekuongorora nekuda kwekusaenzana kwemashoko.

Chikamu chechishanu: Kubhadhara uye Kutevera (mazuva 30-60)

Zviito Zvikuru:
Mushure mekubvumidzwa, kambani yeinishuwarenzi ichaburitsa "Chiziviso Chekubhadhara," ichisimbisa huwandu hwekubhadhara nenguva yekusvika.

Kana wagamuchira muripo, iva nechokwadi chekuti mari yacho inoenderana nechibvumirano.

Kana kukuvara kwemutoro kuchisanganisira mutoro wemutakuri, unogona kushanda pamwe chete nekambani yeinishuwarenzi kuti muwane mari kubva kumutakuri mushure mekugamuchira muripo weinishuwarenzi (mamwe mapolisi einishuwarenzi anosanganisira masevhisi e "subrogation").

Zvinokosha: Kana muripo ukasagamuchirwa mukati memazuva makumi matanhatu, tsamba yakanyorwa yekubvunza inofanirwa kutumirwa kukambani yeinishuwarenzi nekukasika, uye humbowo hwechikumbiro chako hunofanira kuchengetwa.

IV. Gwaro reKudzivirira Zvikumbiro: 90% yekuramba Zvikumbiro Inobva muZvikanganiso Zvishanu Izvi

Uchapupu Husina Kukwana: Kutora mifananidzo yekukuvara zvishoma chete pasina kuratidza nhamba yebhiri rekufambisa kana kurongedza kwese; kana kutadza kuwana siginecha yemutakuri, zvichiita kuti zvisakwanise kuona mhosva; Kunyorera Kunonoka: Kupfuura "Nguva Yekuzivisa Yekukuvara Kwekutakura" (kazhinji maawa 24-72) kana "Nguva Yekukumbira Chikumbiro" (kazhinji mazuva 30-90 mushure mekusvika) yakataurwa mumitemo yeinishuwarenzi; Magwaro Asina Kuenderana: Kusiyana kwezita rekutakura, huwandu, uye huremu pama invoice, runyorwa rwekurongedza, uye mabhiri ekutakura, zvinoonekwa se "kuzivisa kwenhema"; Kurongedza Kusina Kufanira: Kukundikana kusarudza kurongedza kwakakodzera hunhu hwekutakura (semuenzaniso, zvinhu zvisina kusimba zvisingatyisidzike), zvichiita kuti kambani yeinishuwarenzi irambe zvichemo nekuda kwekuti "munhu ane inishuwarenzi akakundikana kuzadzisa mabasa ake ekudzivirira"; Kuvhara Kusina Kujeka: Kukundikana kusimbisa kana "zvinhu zvakakosha (senge mvura, zvigadzirwa zvemagetsi) zvakafukidzwa" panguva yekunyorera inishuwarenzi, kungoona chete mushure mekukuvara kuti zvinowira pasi pechikamu chekusabvisa.

Rutsigiro Rwakasiyana rweBrand Empowerer

Ichishandisa ruzivo rwemakore akawanda mukushanda pamwe chete kwemakambani ekufambisa zvinhu neinishuwarenzi, Brand Empowerer haingopi mabasa makuru akadai sekutumira DDP uye kutevedza nguva chaiyo, asiwo inochengetedza maitiro ako ekukumbira:
Kana zvinhu zvikakuvara, tinobatsirana nevanotakura zvinhu kuti tiwane magwaro akasainwa uye titungamirire mukuunganidza humbowo hwakajairika;
Ipai magwaro ekufambisa anoenderana nemutemo (bhiri rekutakura zvinhu, runyorwa rwezvinhu zvinoiswa mumidziyo, nezvimwewo) kuti muve nechokwadi chekuti ruzivo rwunowirirana;
Gadzira hukama hwenguva refu nemakambani einishuwarenzi ane mukurumbira pasi rose, uchivhura nzira dzekukumbira zvikwereti nekukurumidza uye kupfupisa nguva dzekuongorora;
Batsira nekutaurirana nemakambani einishuwarenzi mukati menguva yese yekushanda, uchipa mazano ehunyanzvi pakusarudza mutoro wechikwereti kuti uwedzere mwero wekubudirira kwekugadziriswa kwezvikumbiro.

Mhedziso: Kuchengeteka kwechokwadi kunobva pakugadzirira.

Kuoma kwenzira dzekufambisa zvinhu pasi rose zvinoreva kuti njodzi yekukuvadzwa kwemidziyo haigone kudzivirirwa zvachose, asi maitiro akajairwa ekukumbira zvichemo anogona kuderedza kurasikirwa. Kuziva gwara iri re "zvinhu zvekutarisa + nguva", kuchengetedza magwaro pachine nguva, uye kunzwisisa maitiro ekukumbira zvichemo kuchakubvumidza kubata kukuvara kwemidziyo zviri nyore.