Maitiro Ekuvaka Brand Yako Kubva Pakutanga

1. Tsanangura hunhu hwechiratidzo chako:

Kuzivikanwa kwechiratidzo chako kunofanira kunge kwakasiyana, kusingakanganwiki, uye kuratidza hunhu hwechiratidzo chako. Funga nezvehunhu hwaunoda kuti chiratidzo chako chivepo uye kuti unoda kuti vateereri vako vaonekwe sei.

2. Tsvakurudza vateereri vako vaunoda:

Kuti uvake zita rinobudirira, unofanirwa kunzwisisa vateereri vako. Ita tsvakiridzo yemusika kuti udzidze nezvevanhu vavo, zvavanoda, zvavanoda, uye maitiro avo.

3. Gadzira zita rekambani uye logo yakasiyana: Zita rekambani yako nechiratidzo zvinofanirwa kunge zvichiyeukwa, zvakasiyana, uye zvichiratidza hunhu hwekambani yako. Ita shuwa kuti zviri nyore kurangarira uye kuziva.

Semuenzaniso, logo yeApple, apuro rakarumwa, chiratidzo chiri nyore asi chinoonekwa zvikuru chinoratidza hunhu hwekambani iyi hwekuvandudza, hunyanzvi, uye nyore.

4. Gadzira mameseji ekambani: Gadzira mameseji anotaura chinangwa chekambani yako, tsika, uye zvinhu zvikuru zvinosiyanisa kambani yako. Izvi zvinosanganisira mitsara yemashoko, zvirevo zvekambani, uye mameseji ekambani anoenderana nevateereri vako.

5. Gadzira webhusaiti: Webhusaiti yako inofanira kunge ichikwezva maziso, iri nyore kushandisa, uye yakagadzirirwa injini dzekutsvaga. Inofanirawo kuratidza hunhu hwekambani yako kuburikidza nekugadzirwa kwayo uye zviri mukati.

Imwe kambani yakagadzira webhusaiti inoratidza hunhu hwayo iPatagonia. Webhusaiti iyi inoratidza hunhu hwayo husingakuvadzi nharaunda uye hunogara kwenguva refu, ine mifananidzo yekunze uye yezvakatipoteredza pamwe chete netsananguro dzezvigadzirwa.

6. Iva neruzivo rwekuti uripo pasocial media: Sarudza mapuratifomu enhau dzemagariro evanhu anoenderana nevateereri vekambani yako uye mameseji. Chengetedza kuenderana kwepuratifomu yega yega nekushandisa mifananidzo yakafanana uye matauriro akafanana.

7. Gadzira zvemukati zvakakosha: Gadzira zvinhu zvinopa kukosha kune vateereri vako, zvinosimbisa zita rako semukurumbira muindasitiri yako, uye zvinosimbisa kutumira kwemashoko kune zita rako.

Hubspot muenzaniso wekambani inogara ichigadzira zvinhu zvinokosha kune vateereri vayo, zvinosanganisira zvinyorwa zvepablog, mawebhusaiti, mapodcasts, uye mabhuku e-e-book anopa ruzivo nemazano ekushambadzira nekusimudzira bhizinesi.

8. Gadzira izwi rekambani uye matauriro anowirirana anoshandiswa pamapuratifomu ese ekutaurirana. Sarudza izwi rinonyatsokodzera brand yako uye rishandise nguva dzose mukutaurirana kwese. MailChimp inomiririra izwi rebrand rine hushamwari, rinonakidza, uye rine hungwaru rinoshanda nguva dzose munzira dzakasiyana siyana dzekutaurirana dzinosanganisira maemail campaigns, social media, uye zviri mukati memawebhusaiti.

9. Vatsigiri veFoster Brand:

Kurudzira vateereri vako kuti vagovane zvavakasangana nazvo zvakanaka nekambani yako.

Shandisa humbowo hwemagariro evanhu pamwe neuchapupu hwevatengi kuti uvake kuvimba nechiremera mubhizinesi rako.

GoPro ikambani yakabudirira kukurudzira vanotsigira mabhizinesi kuburikidza nenzira dzayo dzepasocial media nezviri mukati. Vatengi vayo vanowanzo farira zviitiko zvavo, uye vanoisa zvinhu zvavanogadzira vachishandisa makamera eGoPro pasocial media ne hashtag #GoPro.

10. Shandisa ongororo uye mhinduro dzevatengi kuti unatsiridze hurongwa hwekambani yako kuti uwedzere kushanda zvakanaka kwekambani.Netflix muenzaniso mukuru wekambani inoshandisa data analytics kugadzirisa zvirimo, kuvandudza ruzivo rwevashandisi, uye kugadzirisa kushambadzira kunoenderana nezvikamu zvevateereri. Kuti uvake kambani inobudirira, zvinhu zvakaita sekuzivikanwa kwekambani, vateereri vaunoda, mameseji, dhizaini yewebhusaiti, kuvapo pasocial media, zvirimo zvinokosha, uye izwi rekambani zvinofanirwa kufungwa nezvazvo. Nekubatanidza hurongwa hwekambani yako netsika dzako nevateereri, unogona kugadzira kambani inoyeukwa uye yakavimbika inoenderana nevatengi mumusika unokwikwidzana.