Ulwakha njani uphawu lwakho ukusuka ekuqaleni

1. Chaza isazisi sophawu lwakho:

Isazisi sophawu lwakho kufuneka sibe sodwa, sikhumbuleke, kwaye sibonakalise ixabiso lebhrendi yakho kunye nobuntu bakho. Qwalasela amaxabiso kunye neempawu ofuna ukuba uphawu lwakho lube nazo kunye nendlela ofuna ukubonwa ngayo ngabaphulaphuli bakho.

2. Phanda abaphulaphuli bakho:

Ukwakha uphawu oluyimpumelelo, kufuneka uqonde abaphulaphuli ojolise kubo. Yenza uphando lwemarike ukuze ufunde malunga nenani labantu, iimfuno, ukhetho, kunye nokuziphatha.

3. Phuhlisa igama lohlobo olulodwa kunye nelogo:Igama lebhrendi yakho kunye nelogo kufuneka ikhumbuleke, yohluke, kwaye ibonise isazisi sophawu lwakho. Qinisekisa ukuba kulula ukuzikhumbula kwaye ziyabonakala.

Umzekelo, ilogo ye-Apple, iapile elilunyiweyo, luphawu olulula kodwa oluphawuleka kakhulu olubonisa ixabiso lebrendi lokusungula izinto ezintsha, ubugocigoci, kunye nokulula.

4. Yenza umyalezo wohlobo:Phuhlisa imiyalezo enxibelelana nomsebenzi wophawu lwakho, amaxabiso, kunye nezahlulo eziphambili. Oku kubandakanya imigca yethegi, iziteyitimenti zebhrendi, kunye nemiyalezo yohlobo ehambelana nabaphulaphuli ojolise kubo.

5. Yila iwebhusayithi:Iwebhusayithi yakho kufuneka ibonakale inomtsalane, isebenziseka lula, kwaye ilungiselelwe iinjini zokukhangela. Kufuneka kwakhona ibonise isazisi sophawu lwakho ngoyilo kunye nomxholo.

Olunye uphawu olwenze ngempumelelo iwebhusayithi ebonisa uphawu lwegama lwayo yiPatagonia. Iwebhusayithi ibonisa amaxabiso ayo eco-friendly kunye nozinzo, enezithombe zangaphandle kunye nezokusingqongileyo ecaleni kwenkcazo yemveliso.

6. Seka ubukho bemidiya yoluntu:Khetha amaqonga eendaba ezentlalo ahambelana nabaphulaphuli ekujoliswe kubo kunye nomyalezo. Gcina ukungaguquguquki kwiqonga ngalinye ngokusebenzisa imbonakalo efanayo kunye nethoni yelizwi.

7. Yenza umxholo obalulekileyo:Phuhlisa umxholo obonelela ngexabiso kubaphulaphuli bakho, useka ibhrendi yakho njengegunya kwishishini lakho, kwaye uqinise umyalezo wakho wophawu.

I-Hubspot ngumzekelo we-brand ehlala ivelisa umxholo oxabisekileyo kubaphulaphuli bayo, kubandakanywa izithuba zeblogi, ii-webinars, ii-podcasts, kunye ne-e-books ezinikezela ngengqiqo kunye neengcebiso malunga nokuthengisa kunye nophuhliso lwezoshishino.

8. Phuhlisa igama lebrendi elingaguqukiyo kunye nethoni esetyenziswa kuwo onke amaqonga onxibelelwano.Misela ilizwi elifanele igama lakho kwaye ulisebenzise ngokungaguqukiyo kulo lonke unxibelelwano. I-MailChimp iquka ilizwi elinobuhlobo, elimnandi, kunye nelobuchule elisebenza rhoqo kwiindlela ezahlukeneyo zonxibelelwano kubandakanya amaphulo e-imeyile, imidiya yoluntu, kunye nomxholo wewebhusayithi.

9. Foster brand advocates:

Khuthaza abaphulaphuli bakho ukuba babelane ngamava abo alungileyo kunye nebhrendi yakho.

Sebenzisa ubungqina boluntu kunye nobungqina babathengi ukwakha ukuthembela kunye negunya kwi-brand yakho.

I-GoPro luphawu olukhuthaze ngempumelelo abameli bohlobo ngokusebenzisa amajelo eendaba ezentlalo kunye nomxholo. Abathengi bayo bahlala benomdla malunga nokufika kwabo, kwaye bathumela umxholo abawudalayo besebenzisa iikhamera zeGoPro kumajelo eendaba ezentlalo kunye ne-hashtag #GoPro.

10. Sebenzisa i-analytics kunye nempendulo yabathengi ukuze uphucule isicwangciso sakho somkhiqizo ukwandisa ukusebenza kwe-brand.I-Netflix ngumzekelo obalaseleyo we-brand usebenzisa uhlalutyo lwedatha ukwandisa ukunikezelwa komxholo, ukuphucula amava omsebenzisi, kunye nokulungelelanisa imizamo yokuthengisa kumacandelo athile abaphulaphuli. Ukwakha uphawu oluyimpumelelo, izinto ezinje ngesazisi sophawu, abaphulaphuli ekujoliswe kubo, imiyalezo, uyilo lwewebhusayithi, ubukho bemidiya yoluntu, umxholo obalulekileyo, kunye nelizwi lebhrendi kufuneka ziqwalaselwe. Ngokulungelelanisa isicwangciso sophawu lwakho kunye namaxabiso akho kunye nabaphulaphuli, unokwenza uphawu olukhumbulekayo noluthembekileyo oludibana nabathengi kwimarike ekhuphisanayo.