Yonke into omele uyazi malunga neBranding

Iimpawu ezidumileyo neziphumeleleyo kwihlabathi azizange zifikelele kwinqanaba lazo ngobusuku obunye. Inyani yile yokuba ukwakha uphawu olubalaseleyo kufuna isicwangciso esigxileyo kunye nomzamo omkhulu. Kodwa yintoni kanye kanye isicwangciso sophawu? Ngamafutshane, yindlela yakho yokungena nokulawula imakethi ethile yenkampani yakho. Ibandakanya izinto ezibalulekileyo ezifana Ubume beBrand, indawo ekuyo imarike, kunye nohlobo lwemiyalezo kunye nokuthengisa oluhambelana nabaphulaphuli bakho ekujoliswe kubo. Icebo lakho lophawu lelona xabiso lixabisekileyo okanye ukuwa kwakho. Okubaluleke kakhulu, sisixhobo sokwenza unxibelelwano lokwenyani nabantu. Nantsi imfihlo encinci: Unxibelelwano lokwenyani lukhokelela kubathengi abathembekileyo. Kweli nqaku, uza kufunda ngakumbi malunga necebo lophawu kunye neempawu eziqhelekileyo zecebo lophawu oluqinileyo. Siza kubonisa nemizekelo yezicwangciso zophawu ezisebenzayo kwaye sinike amanyathelo okukunceda uqalise isicwangciso sakho sophawu namhlanje.

Yintoni icebo lophawu?

Ungacinga ngesicwangciso sakho sophawu njengoyilo lweshishini oluyi-360-degree. Eyona nto ingcono kukuba, isicwangciso sakho sophawu sichaza izinto ezibalulekileyo ezenza uphawu lwakho lube lolwahlukileyo, injongo yakho kunye neenjongo zakho, kunye nendlela oza kuziphumeza ngayo.

Icebo eliqinileyo lophawu lwentengiso lenziwe ngobuchule, kuthathelwa ingqalelo zonke iinkalo zemarike yakho, indawo osebenza kuyo, imveliso okanye iinkonzo ozinikezelayo, abathengi, kunye nabakhuphisana nabo.

Konke oku kufanele kusekelwe kulwazi oluninzi kangangoko unako ukufumana iinyawo zakho.

Ekuqaleni, kuya kufuneka uthathe amanyathelo athile okholo – oku akunakuphepheka xa uqala kwasekuqaleni. Kodwa ngondwendwe ngalunye olutsha, umlandeli, kunye nomthengi ofumanayo, kuya kubakho ulwazi olungakumbi olumangalisayo lokwenza amaqhinga anentsingiselo aguqulela kwiziphumo.

Izinto ezibalulekileyo kwicebo lophawu

Nantsi itemplate yesicwangciso sophawu enokukunceda ugubungela zonke iziseko:

Indlela Yokuphuhlisa Isicwangciso Sophawu

Ngokubanzi kukho amanqanaba amathathu enkqubo yesicwangciso sophawu:

1. Isicwangciso: Eli linqanaba le-Intelligence. Ngaphambi kokuba uqale amaqhinga akho okwakha uphawu, yenza uphando lwakho ukuqinisekisa ukuba unesandla esiqinileyo kwimarike, indawo yakho ethile, abakhuphisana nawe, kunye neengcambu zesicwangciso sakho sokuthengisa.

2.Yakha: Nje ukuba ube nesicwangciso esisisiseko, ngena kuloo manyathelo okwakha uphawu. Yenza ubuwena begama lakho, kuquka ilogo yakho, imibala, kunye neminye imifanekiso. Yenza iwebhusayithi yakho, iziteshi zoluntu, kunye nezinye iindlela zokusasaza ulwazi apho uza kusebenzisa khona isicwangciso sakho seqhinga lophawu.

3.Yenza: Ukuthengisa yeyona nto iphambili kwinjini yophawu lwakho. Qalisa uphawu lwakho kwaye usebenzise ngokupheleleyo zonke iindlela zokuthumela imiyalezo ozicwangcisileyo kunye neendlela zokuthengisa ozakhileyo. Musa ukuyeka kude kube … nanini na. Musa ukuyeka.

Masiwahlule la manqanaba abe ngamanyathelo amahlanu anokwenzeka.

Yenza uphando lwakho

Uphando lwemarike alunakuxoxiswana ngalo ukuba ufuna ukukhula ngokukhawuleza. Le nkqubo ikunceda wakhe isiseko esiqinileyo sophuhliso lwebhrendi, ikunika ulwazi olubalulekileyo ngezinto ezifana nezi:

•Ukubonakalisa indlela yakho yoshishino, njengokongeza iimveliso okanye izinto ezithile ezihambelana kakuhle neengcinga zakho zokuqala okanye ukunciphisa inani labaphulaphuli ojolise kubo.

•Amaxabiso ezinto ozithengisayo ngokusekelwe kwixabiso elinokubakho kunye nabakhuphisana nabo.

•Ngoobani abakhuphisana nawe abaphambili, kunye namandla abo kunye nobuthathaka babo.

•Iintlobo zemiyalezo yokuthengisa kunye namaqhinga asabela kakuhle kubaphulaphuli bakho.

Imidiya yoluntu ngumhlobo wakho wophando lwemarike. Ukuba uqala ivenkile yokuthumela izinto ezishiyekileyo, tyelela i-Instagram ukuze ubone ukuba kwenzeka ntoni kwindawo yakho. Kwaye ngokuqinisekileyo hlola abo ukhuphisana nabo.

Nazi ezinye izixhobo zophando:

•Iingcamango zabaphulaphuli be-Facebook: Idatha yasimahla yabasebenzisi be-Facebook ngokusekelwe kwimikhwa yabo yokuthenga kunye nedatha yeprofayili efana nedemografi, izinto abazikhethayo kunye nezinto abanomdla kuzo.

•Iziko loPhando lasePew: Ubutyebi bolwazi lwasimahla oluqokelelwe ngedatha yabantu, ukuvota izimvo zoluntu, uhlalutyo lomxholo weendaba, kunye nolunye uphando lwezenzululwazi zentlalo.

•Izibalo: Ukufikelela simahla nangokuhlawulelwayo kwiinyani ezingaphezu kwesigidi kunye nezibalo malunga neemarike zabathengi kunye nezedijithali kwihlabathi liphela.

•Iitshati zoThengiso: Zonke iintlobo zedatha yokuthengisa, uhlalutyo, kunye nemizobo. Banikezela ngeegrafu zasimahla kunye neengxelo ezihlawulelwayo.

Yenza uphawu oluhle kakhulu

Ngexesha lophando lwakho, akunakwenzeka ukuba ungaphefumlelwa zizimvo zobuntu bakho. Yiyo loo nto sicebisa ukuba uqalise ishishini lakho ngaphambi kokuba wenze izigqibo zokugqibela malunga nobuntu bakho kunye nobuhle.

Nantsi uluhlu lwezinto ezibalulekileyo zokuchonga uphawu:

Ilogo kunye nesilogeni: I-Hatchful kaShopify inokukunceda wenze ilogo entle necacileyo ngokukhawuleza – akukho zakhono zoyilo ezifunekayo.

Iphalethi yombala: Khetha imibala emithathu ukuya kwemihlanu, uze uyinamathele kuzo zonke izixhobo zakho zokwenza uphawu kunye nokuthengisa. Oku kuya kunceda ukuqinisa ukuqatshelwa kophawu. Kwaye ungalibali ngengqondo yemibala ukuze ulungiselele imeko.

Iifonti: Njengoko uthanda imibala yakho, khetha iifonti ezingadluli kwisithathu, kwaye unamathele kuzo zonke izixhobo zakho. ICanva inesikhokelo esihle sokudibanisa iifonti.

Iifoto kunye nobugcisa: Kwihlabathi lokuthenga kwi-intanethi, imifanekiso emihle ibalulekile. Ukuba uthumela izinto ngexabiso eliphantsi, thatha iifoto ezintle zemveliso. Beka iqonga ngokukhanya, imifanekiso, iimodeli kunye nezixhobo, uze uthwale ezo zihloko kuyo yonke indawo.

Ilizwi nethoni: Iyinto ehlekisayo, ethetha, ekhuthazayo, edlamkisayo ... indlela ohambisa ngayo imiyalezo inokuba ibaluleke njengemiyalezo ngokwayo.

Ukubalisa amabali: Iimvakalelo zibaluleke kakhulu. Yakha ubudlelwane nabathengi bakho ngokubanika imbali yakho. Iqale njani le bhrendi? Zithini ixabiso lakho kunye nomsebenzi wakho? Amaphupha akho kunye nezithembiso zakho? Yiba ngumntu okhethekileyo.

Iwebhusayithi entle: Nceda ungathumeli abantu kwiwebhusayithi engalunganga, ecothayo, okanye engacacanga. Oku kubaluleke kakhulu kwishishini le-e-commerce, apho iwebhusayithi yakho ingumqolo wakho. Olunye uphando lubonise ukuba ama-94 ekhulwini abaphenduli baye bala okanye abathembanga iwebhusayithi ngokusekelwe kuyilo lwewebhu kuphela ... musa ukuba yiloo webhusayithi.

Ukuze ufumane okungakumbi malunga nobunikazi bebhrendi, khangela ezi zixhobo:

•Ulwaziso lwebrand: Iingcebiso ezi-5 zokudala i-Brand enobungcali

•Ungayibhala njani iVenkile yakho yokuTshipha – Isikhokelo seNyathelo neNyathelo esineMizekelo

Phuhlisa iSicwangciso sokuThengisa esiSebenzayo

Ukuba nebhrendi emnandi nje akwanelanga. Kufuneka kugxininiswe kunxibelelwano oluqhubekayo kwiiplatifomu ezahlukeneyo.

Ukongeza, ukuba uthenjiwe ngabo, kufuneka ulugcine ngokwakha ubudlelwane obuqinileyo nabo nokuzuza ukuthembeka kwabo.

Ngamanye amazwi, kufuneka uqhubeke ngalo lonke ixesha lobukho bebhrendi yakho.

Asizange sithi kulula.

Nazi ezinye izinto ekufuneka uziqwalasele kwinxalenye yokuthengisa yesicwangciso sakho sesicwangciso sophawu:

I-funnel yokuthengisa: Ingakumbi kwisiza se-e-commerce, i-sales funnel inokubangela ukuba iindwendwe zakho zibe ngabathengi, kwaye abathengi babuye ukuze bafumane okungakumbi.

Ukuthengisa kwimidiya yoluntu: Ihlabathi – kunye nabo bonke abathengi balo kwi-intanethi – bakwindawo yakho ngamaqonga afana ne-Instagram, i-Facebook, i-Snapchat, i-YouTube, nokunye. Ukongeza kwiiposi zendalo, zama amaqhinga ahlawulelwayo afana nentengiso ye-influencer kunye neentengiso zemidiya yoluntu.

Ukuthengisa umxholo: Le yinto enkulu. Ngobuchwephesha, yonke ividiyo yemveliso oyidalayo, iposi yemidiya yoluntu oyithumelayo, i-imeyile oyithumelayo, okanye iposi yebhlog oyipapashayo kukuthengisa umxholo. Xa usebenzisa iindlela ezilungileyo zokuthengisa umxholo ukutsala abathengi ngokusebenzisa i-funnel yakho yokuthengisa, kunokuba nefuthe elikhulu.

Ukuthengisa nge-imeyile: Ukuthengisa nge-imeyile sesinye isixhobo esisebenzayo kwi-sales funnel yakho. Olunye uphando lufumanise ukuba i-imeyile isebenza ngokuphindwe ka-40 ekuncedeni iinkampani ukuba zifumane abathengi abatsha kune-Twitter okanye i-Facebook. Yinto enamandla leyo.

Nazi ezinye izixhobo zokuthengisa:

Yiba Ngothembekileyo Nothembekileyo

Ukungaguquguquki kubalulekile. Kuphephe ukutshintsha ukusuka kwiibhrendi ezikumgangatho ophezulu ukuya kwiindlela eziqhelekileyo, okanye ukusuka kwimiyalezo echukumisayo ukuya kwihlaya kunye nokugculela. Injongo ephambili yesicwangciso sophawu kukumisela umfanekiso ocacileyo nowahlukileyo wenkampani yakho kwaye unamathele kuso kuyo yonke into oyenzayo. Cinga ukuba izigqibo zakho zokuthengisa, uphawu kunye nokuthengisa ziyahambelana na nesicwangciso sakho sophawu kwaye zinegalelo kwibali. Ukuba ingcamango entsha ayilunganga kangako, yilahle uze ucinge kwakhona. Ukongeza ekugcineni uphawu kunye nemiyalezo ehambelanayo, kubalulekile ukufezekisa izithembiso ozenzayo. Ukuba uthembisa ukuthunyelwa kweveki enye, qiniseka ukuba iphakheji yakho ifika ngaphakathi kwelo xesha. Ukulahlekelwa yintembeko yabathengi bakho yeyona ndlela ikhawulezayo yokonakalisa igama lakho kunye nokulahlekelwa ngabathengi.

Landelela, Uvavanye, kwaye Uguquke Xa Kufuneka

Uphuhliso luyimfuneko ukuze siphile kule ndawo idadayo – kutheni kufuneka kubekho umahluko kuphawu lwakho?

Uphando yayilinyathelo lokuqala kule nkqubo. Kodwa inyani yile, le nkqubo mayibe kwisangqa esingenasiphelo. Kufuneka uhlale ungena kwiGoogle Analytics yakho, iFacebook Analytics, iTwitter Analytics, kunye namanye amaqonga ukuze ubone ukuba zonke iiphulo zakho kunye nemizamo yakho isebenza njani.

I-Google Analytics yeyona nto uyithandayo, kuba ikunika ulwazi oluninzi olunzulu malunga neendwendwe zakho zewebhusayithi kunye noko bakwenzayo kwiwebhusayithi yakho - ukuya kuthi ga ekugqibeleni. Ukuba awunayo iakhawunti ye-Google Analytics, yidale ngoku.

Hlala ukhangela iindlela zokuphucula. Kwaye yamkela ukuba ngamanye amaxesha uphuculo kufuneka lwenzeke ukususela ezantsi, uqale ngezinto ezibalulekileyo zophawu lweshishini lakho ezifana nethoni yakho, iindlela zokuthengisa, okanye nokuba luphawu lwakho.

Ibali lebhrendi: Ilanga laseTropical

I-Tropical Sun ithengisa iimveliso eziphefumlelwe yiCaribbean e-UK. Abanini bayo bachaza indlela eliqala ngayo eli gama.

Idibanisa "iindawo ezihlala abantu base-UK" nenkcubeko yazo kwaye iyazidibanisa. Ukwenza uphawu lube nobuntu kunamandla kakhulu kunalo naluphi na uluhlu oluqhelekileyo lweenzuzo zempilo okanye umgangatho wemveliso.

Ngaphezu koko, loo mephu yehlabathi ekrelekrele eyenziwe ngeziqholo ivuselela ingcamango yokuhlanganisa abantu.

Ifoto iyodwa ifumana i-A+.

Ukuthengisa ngokubambisana: uHarper Wilde

UHarper Wilde luphawu lwebra olunesimo sengqondo esimnandi nesihlekisayo. Kodwa kungaphezulu koko - lukhusela kwaye lunika amandla abafazi kwezentlalo nakwezopolitiko.

Olu luhlobo lophawu olunxibelelana kakhulu nezinto abazithandayo kunye nobuntu babo.

Zisuka nje, ungabona ukuba uHarper Wilde unikela ngenxalenye yenzuzo kwi-The Girl Project, iphulo elinika amantombazana ithuba lokufunda amabanga aphantsi. Abanini basebenza nomvelisi ozama ukuxhobisa abafazi baseSri Lanka.

Kwaye konke bakwenza ngeentetho ezihlekisayo, ii-hashtag, kunye neefoto ezihlekisayo ngamanye amaxesha.

"Sisonke siza kuphakamisa amanenekazi enu kunye namanenekazi akhokelayo kwixesha elizayo."

Yifumane?

Basebenzisa i-hashtag yabo yophawu #LiftUpTheLadies kwiwebhusayithi yabo nakwimidiya yoluntu ukudala umanyano phakathi kweendlela zonxibelelwano.

Inkampani i-Instagram iyaqhubeka nale ngcamango, itshintsha-tshintsha phakathi kwemiyalezo yezopolitiko, amahlaya, kunye neefoto zemveliso.

Lilonke, ngumsebenzi wobungcali wophuhliso oluqinileyo lweempawu obandakanyeka kuyo yonke imizamo yokuthengisa yenkampani.

Ukuqukumbela

Ukuba yenziwe kakuhle, icebo lakho lophawu liya kubonelela ngesikhokelo esifunekayo kunye nenkxaso kwishishini lakho. Lichaza isikhundla senkampani yakho kushishino xa lithelekiswa nabakhuphisana nabo kwaye liqaqambisa iimpawu zalo ezikhethekileyo. Ngokukhetha ngononophelo ubuntu, imibala, ilizwi, kunye neendlela zokuziphatha ezinxulumene nophawu lwakho, unokuphucula ukuthandwa kwalo kubasebenzi kunye nabathengi abanokubakho.