Zvese Zvaunofanira Kuziva NezveBranding

Makambani anozivikanwa uye akabudirira pasi rose haana kusvika pachinzvimbo chawo kamwe chete. Chokwadi ndechekuti kuvaka kambani yakanaka kwazvo kunoda hurongwa hwakatarisana uye kushanda nesimba. Asi chii chaizvo chinonzi hurongwa hwekambani? Muchidimbu, ndiyo nzira yako yekupinda nekutonga musika chaiwo wekambani yako. Inosanganisira zvinhu zvakakosha zvakaita se Kuzivikanwa kweBrand, chinzvimbo chemusika, uye rudzi rwemashoko nekushambadzira zvinobata vateereri vako. Nzira yako yebhizinesi ndiyo inonyanya kukosha kwauri kana kuti ndiyo inokupa rombo rakaipa. Chinonyanya kukosha, chishandiso chekugadzira hukama hwechokwadi nevanhu. Heino chakavanzika chidiki: Kubatana kwechokwadi kunotungamira kune vatengi vakavimbika. Muchinyorwa chino, uchadzidza zvakawanda nezvenzira yebhizinesi uye hunhu hwakajairika hwenzira yakasimba yebhizinesi. Ticharatidzawo mienzaniso yenzira dzinoshanda dzebhizinesi uye tinopa mamwe matanho ekukubatsira kutanga chirongwa chako chebhizinesi nhasi.

Chii chinonzi Brand Strategy?

Unogona kufunga nezvehurongwa hwebhizinesi rako sehurongwa hwebhizinesi hwemadhigirii 360. Zvakanaka kuti hurongwa hwebhizinesi rako hutsanangure zvinhu zvakakosha zvinoita kuti bhizinesi rako rive rakasiyana, chinangwa chako nezvinangwa zvako, uye kuti uchazvizadzisa sei.

Nzira yakasimba yekambani inogadzirwa zvine hungwaru, ichifunga nezvezvinhu zvese zviri mumusika wako, nzvimbo yako, zvigadzirwa kana masevhisi, vatengi, uye vakwikwidzi.

Izvi zvese zvinofanira kunge zvichibva padata rakawanda sezvaunokwanisa kuwana pamaoko ako.

Pakutanga, uchafanira kutora matanho ekutenda - izvi hazvidzivisike kana uchitanga kubva pakutanga. Asi nemuenzi mutsva wega wega, muteveri, uye mutengi waunowana, pachava neruzivo rwakawanda rwekugadzira mazano ane musoro anozoshandura kuita mhedzisiro.

Zvinhu zvehurongwa hweBrand

Heino template yehurongwa hwebhizinesi inogona kukubatsira kufukidza zvese zvakakosha:

Maitiro Ekugadzira Isu reBrand

Kazhinji pane matanho matatu ekuita maitiro ekugadzira chirongwa chekambani:

1. Ronga: Iri ndiro danho reruzivo rwepfungwa. Usati watanga mazano ako ekugadzira brand, tsvaga kuti uve nechokwadi chekuti une ruzivo rwakasimba pamusika, chinzvimbo chako chaicho, vakwikwidzi vako, uye midzi yemaitiro ako ekushambadzira.

2.Vaka: Kana wangove nehurongwa hwakakosha, pinda mumatanho iwayo ekuvaka rudzi rwebhizinesi. Gadzira hunhu hwebhizinesi rako, kusanganisira logo yako, mavara, nezvimwe zvinoonekwa. Gadzira webhusaiti yako, nzira dzemagariro evanhu, uye dzimwe nzira dzekushandisa hunyanzvi hwako hwebhizinesi.

3.Kuita basa: Kushambadzira ndiko kunopa simba injini yebhizinesi rako. Tanga bhizinesi rako uye shandisa zvizere nzira dzese dzekutumira mameseji dzawakaronga uye nzira dzekushambadzira dzawakagadzira. Usamira kusvika … zvachose. Ingo usamira.

Ngatikamurai zvikamu izvi kuita matanho mashanu anogona kuitwa.

Ita Tsvagiridzo Yako

Tsvagiridzo yemusika haigone kukurukurwa kana uchida kukura nekukurumidza. Maitiro aya anokubatsira kuvaka hwaro hwakasimba hwekuvandudza zita rekambani, zvichikupa ruzivo rwakakosha pazvinhu zvakaita se:

•Kuvandudza bhizinesi rako, sekuwedzera zvimwe zvigadzirwa kana zvipo zvinoenderana nepfungwa dzako dzekutanga kana kuderedza vanhu vaunoda kutanga navo.

•Mitengo yezvipo zvako zvichibva pamutengo unogona kuwanikwa uye vakwikwidzi vako.

•Vanaani vakwikwidzi vako vakuru, pamwe chete nesimba ravo nekushaya simba kwavo.

•Marudzi emashoko ekushambadzira uye nzira dzinoshandiswa nevateereri vako zvakanyanya.

Masocial media ishamwari yako chaiyo yekutsvaga musika. Kana uri kutanga chitoro chekutengesa zvinhu zvishoma nezvishoma, enda kuInstagram kuti uone zviri kuitika munharaunda yako. Uye tsvaga vanokwikwidza newe.

Heano mamwe maturusi ekutsvagisa:

•Zviziviso zveVateereri veFacebook: Ruzivo rwevashandisi veFacebook rwemahara zvichienderana netsika dzavo dzekutenga uye ruzivo rweprofile yavo senge huwandu hwevanhu, zvavanoda, uye zvavanofarira.

•Pew Research Center: Ruzivo rwakawanda rwemahara rwakaunganidzwa kuburikidza neruzivo rwevanhu, kuvhota kwemaonero everuzhinji, ongororo yezviri munhau, uye kumwe kutsvagisa kwesainzi yemagariro evanhu.

•Zviverengero: Kuwana ruzivo nenhamba zvinodarika miriyoni pamusoro pemisika yevatengi nedhijitari pasi rese mahara uye zvakabhadharwa.

•Machati Ekushambadzira: Ruzivo rwese rwekushambadzira, ongororo, uye mifananidzo. Vanopa magirafu emahara nemishumo yakabhadharwa.

Gadzira Kuzivikanwa Kwechiratidzo Chinoshamisa

Munguva yekutsvagisa kwako, hazvigoneke kuti usafuridzirwe nepfungwa dzekuti zita rako rekambani rinozivikanwa sei. Ndosaka tichikurudzira kuti utange wanyatsoongorora usati waita sarudzo dzekupedzisira pamusoro pezita rako uye runako rwako.

Heino runyorwa rwezvinhu zvakakosha zvekuzivikanwa kwechiratidzo:

Logo uye sirogani: Shopify's Hatchful inogona kukubatsira kugadzira logo inotonhorera uye inoyevedza nekukasika - hapana hunyanzvi hwekugadzira hunodiwa.

Palette yemavara: Sarudza mavara matatu kusvika mashanu, woanamatira pazvinhu zvako zvese zvekushambadzira. Izvi zvichabatsira kusimbisa kuzivikanwa kwechiratidzo. Uye usakanganwa nezvepfungwa dzemavara kuti ugadzire mamiriro ezvinhu.

Mafonti: Sezvakaita palette yako yemavara, sarudza mafonti asingapfuure matatu, uye tevera ari pamhando dzese dzaunoshandisa. Canva ine gwara rakanaka pakubatanidza mafonti.

Mifananidzo neunyanzvi: Munyika yekutenga online, mifananidzo yakanaka kwazvo inokosha. Kana uri kutengesa zvinhu zvako wega, tora mifananidzo yakanaka kwazvo yezvigadzirwa. Gadzira nzvimbo nemwenje, mifananidzo, mamodheru, uye zvishongedzo, wobva waendesa zvinhu izvozvo mukati mese.

Inzwi nenzwi: Zvisina musoro, zvine hurukuro, zvinokurudzira, zvine mutambo ... nzira yaunopa nayo mashoko inogona kukosha semashoko acho pachawo.

Kurondedzera Ngano: Manzwiro anobatsira zvikuru. Gadzira hukama nevatengi vako nekuvapa nhoroondo yako. Brand yakatanga sei? Ndezvipi zvaunokoshesa uye chinangwa chako? Zviroto zvako nezvipikirwa zvako? Iva munhu wega.

Webhusaiti yakanaka kwazvo: Ndapota musatumira vanhu kuwebhusaiti isina kunyatsojeka, inononoka, kana isina kunyatsojeka. Izvi zvinonyanya kukosha kubhizinesi rekutengesa paindaneti, uko webhusaiti yako iri musimboti wako. Imwe ongororo yakaratidza kuti 94 muzana yevakapindura vakaramba kana kusavimba newebhusaiti zvichibva pakugadzirwa kwewebhu chete ... musava iyo webhusaiti.

Kuti uwane rumwe ruzivo nezvechiratidzo, tarisa izvi zviwanikwa:

•Kuziva Brand: Mazano mashanu ekugadzira Kuzivikanwa kweBrand Yakasimba

•Maitiro Ekugadzira Chitoro Chako Chekudonhedza - Nhanho Nenhanho Gwaro rine Mienzaniso

Gadzira Hurongwa Hwekushambadzira Hunogona Kuitwa

Kungova nebrand inotapira hakukwani. Zvinofanira kusimbiswa nekutaurirana nguva dzose mumapuratifomu akasiyana-siyana.

Uyezve, kana vakuvimba, unofanira kuramba uchivimba navo nekuva nehukama hwakasimba navo uye kuvatsigira.

Nemamwe mashoko, unofanira kuramba uchishanda kwenguva yose iyo kambani yako iripo.

Hatina kutaura kuti zvaive nyore.

Heano mamwe mafungiro echikamu chekushambadzira chechirongwa chebhizinesi rako:

Nzira yekutengesa: Kunyanya kune webhusaiti yekutengeserana paindaneti, nzira yekutengesa inogona kutungamira vashanyi vako kuti vave vatengi, uye vatengi kuti vadzoke kuzowana zvimwe.

Kushambadzira pasocial media: Nyika - pamwe chete nevatengi vayo vese vepaindaneti - vari nyore kushandisa mapuratifomu akaita se Instagram, Facebook, Snapchat, YouTube, nezvimwewo. Pamusoro pekutumira zvinhu zvisiri zvepachivande, edza nzira dzekubhadhara dzakadai se influencer marketing uye social media ads.

Kushambadzira zvemukati: Iri idambudziko guru. Kutaura zvazviri, vhidhiyo yega yega yechigadzirwa chaunogadzira, chinyorwa chaunonyora pasocial media, email yaunotumira, kana chinyorwa cheblog chaunoburitsa ndechekushambadza zviri mukati. Kana ukashandisa nzira dzakanakisisa dzekushambadzira zviri mukati kuti ubatsire vatengi kuburikidza nekutengesa kwako, zvinogona kuva nemhedzisiro yakakura.

Kushambadzira neemail: Kushambadzira kuburikidza neemail ndeimwe nzira inoshanda yekutengesa vatengi. Imwe ongororo yakawana kuti email inoshanda zvakapetwa makumi mana pakubatsira makambani kuwana vatengi vatsva kupfuura Twitter kana Facebook. Izvi zvine simba.

Heano mamwe mashandisirwo ekushambadzira:

Iva Akavimbika Uye Akavimbika

Kugara uchichinja-chinja kubva pamhando yepamusoro kuenda kumaitiro asina kujairika, kana kubva pamashoko emanzwiro kuenda kumashoko ekuseka nekuseka. Chinangwa chikuru chehurongwa hwemhando ndechekugadzira mufananidzo wakajeka, wakasiyana wekambani yako uye woramba uchiutevedzera mune zvese zvaunoita. Funga kana sarudzo dzako dzekutengesa, kutengeserana, uye kushambadza dzichienderana nehurongwa hwemhando yako uye dzichibatsira munhoroondo. Kana pfungwa itsva isina kunaka, ibvise wofunga zvakare. Pamusoro pekuchengetedza hunyanzvi hwako nekutumira mameseji nguva dzose, zvakakosha kuzadzisa zvipikirwa zvako. Kana ukavimbisa kutumira kwevhiki imwe chete, iva nechokwadi chekuti pasuru yako inosvika mukati menguva iyoyo. Kurasikirwa nekuvimba kwevatengi vako ndiyo nzira inokurumidza yekukuvadza mukurumbira wako uye kurasikirwa nevatengi.

Tevedzera, Ongorora, uye Shanduko Kana Zvichidiwa

Kushanduka-shanduka kwezvinhu kwakakosha kuti tirarame munzvimbo ino inoyangarara - sei paine musiyano kune brand yako?

Tsvagiridzo ndiyo yaive nhanho yekutanga mukuita uku. Asi chokwadi ndechekuti, maitiro acho anofanira kunge ari muchikamu chisina magumo. Unofanira kugara uchiongorora Google Analytics, Facebook Analytics, Twitter Analytics, nedzimwe nzvimbo kuti uone kuti mishandirapamwe yako yese nekuedza kwako kuri kushanda sei.

Google Analytics inyaya yaunofarira, sezvo ichikupa ruzivo rwakadzama nezvevashanyi vewebsite yako uye zvavanoita pawebsite yako - kusvika pakudzvanya kwekupedzisira. Kana usina account yeGoogle Analytics, gadzira imwe izvozvi.

Gara uchitarisa nzira dzekuvandudza. Uye bvuma kuti dzimwe nguva kuvandudzwa kunofanira kuitika kubva pakutanga, kutanga nezvinhu zvakakosha zvebhizinesi rako zvakaita sechimiro chako, nzira dzekushambadzira, kana kutozivikanwa kwechiratidzo chako.

Kurondedzera nyaya dzemhando: Tropical Sun

Tropical Sun inotengesa zvinhu zvakabva kuCaribbean muUK. Varidzi vayo vanotsanangura nyaya iyi sezvavanotsanangura kutanga kwayo kushoma.

Zvinobatanidza "nharaunda dzemadzinza dziri kubudirira muUK" netsika dzavo uye zvinovabatanidza pamwe chete. Kuita kuti zita iri rive rerudzi rwevanhu kune simba guru kupfuura chero runyorwa rwezvakanakira zvehutano kana mhando yechigadzirwa.

Uye zvakare, mepu yepasi rose yakangwara yakagadzirwa nezvinonhuwira inosimbisa pfungwa yekubatanidza vanhu.

Mufananidzo wega wawana A+.

Kushambadzira kwakabatana: Harper Wilde

Harper Wilde ibra ine hunhu hunonakidza uye hwekuseka. Asi zvinopfuura izvozvo chete - inotsigira uye inopa simba vakadzi munharaunda uye mune zvematongerwo enyika.

Urwu ndirwo rudzi rwekambani inobatanidza zvakanyanya nezvido neunhu hwevatengi vayo.

Uchangotanga, unogona kuona kuti Harper Wilde anopa chikamu chepurofiti kuThe Girl Project, chirongwa chinoita kuti vasikana vakwanise kuenda kuchikoro chepuraimari. Varidzi vanoshandawo nekambani inogadzira zvinhu inoedza kusimbisa vakadzi vekuSri Lanka.

Uye vanoita zvese nemifananidzo inosetsa, ma hashtag, uye dzimwe nguva mifananidzo isina musoro.

"Pamwe chete tichasimudzira madzimai enyu pamwe chete nemadzimai anotungamira mune ramangwana."

Zvitore?

Vanoshandisa hashtag yavo yerudzi rwe #LiftUpTheLadies pawebhusaiti yavo uye pasocial media kuti vagadzire kubatana pakati penzira dzekutengeserana.

Kambani ye Instagram inoenderera mberi nepfungwa idzi, ichichinja-chinja zviri nyore pakati pemashoko ezvematongerwo enyika, majee, uye mapikicha ezvigadzirwa.

Kazhinji, ibasa rehunyanzvi rekusimudzira mhando yekambani rine chekuita nekushambadzira kwayo.

Kupedzisa

Kana ikarongwa zvakanaka, hurongwa hwebhizinesi rako huchapa gwara nerutsigiro rwakakodzera. Hunotsanangura chinzvimbo chekambani yako muindasitiri iyi zvichienzaniswa nevanokwikwidza uye hunosimbisa hunhu hwayo hwakasiyana. Nekusarudza nehunhu, mavara, inzwi, uye maitiro ane chekuita nebhizinesi rako, unogona kuwedzera kukwezva kwaro kuvashandi nevatengi vanogona kuve vatengi.