Zonse Zomwe Muyenera Kudziwa Zokhudza Branding
Makampani otchuka komanso opambana padziko lonse lapansi sanapeze udindo wawo mwadzidzidzi. Zoona zake n'zakuti kupanga kampani yabwino kwambiri kumafuna njira yolunjika komanso khama lalikulu. Koma kodi njira yeniyeni ya kampani ndi chiyani? Mwachidule, ndi njira yanu yolowera ndikulamulira msika wa kampani yanu. Ikuphatikizapo zinthu zofunika monga Chidziwitso cha Brand, malo omwe msika uli, ndi mtundu wa mauthenga ndi malonda omwe amakhudza omvera anu. Njira yanu yogulitsira ndi chinthu chamtengo wapatali kwambiri kapena kugwa kwanu. Chofunika kwambiri, ndi chida cholumikizirana ndi anthu enieni. Nayi chinsinsi chaching'ono: Kulumikizana kwenikweni kumabweretsa makasitomala okhulupirika. M'nkhaniyi, muphunzira zambiri za njira yogulitsira ndi makhalidwe ofanana a njira yogulitsira yamphamvu. Tikuwonetsanso zitsanzo za njira zogwirira ntchito zogulitsira ndikupereka njira zina zokuthandizani kuyambitsa dongosolo lanu la njira yogulitsira lero.
Kodi Njira Yogulitsira Malonda Ndi Chiyani?
Mungaganize za njira yanu yogulitsira malonda ngati ndondomeko ya bizinesi ya madigiri 360. Mwachiyembekezo, njira yanu yogulitsira malonda imafotokoza zinthu zofunika kwambiri zomwe zimapangitsa kuti kampani yanu ikhale yapadera, cholinga chanu ndi zolinga zanu, komanso momwe mudzazikwaniritsire.
Njira yolimba yopangira kampani imapangidwa mosamala kwambiri, poganizira mbali zonse za msika wanu, gawo lanu, zomwe mumapereka kapena zomwe mumapereka, makasitomala, ndi omwe akupikisana nawo.
Zonsezi ziyenera kukhazikika pa deta yambiri momwe mungathere.
Poyamba, muyenera kuchita zinthu zina zosonyeza chikhulupiriro - izi n'zosapeweka mukayamba kuyambira pachiyambi. Koma ndi mlendo aliyense watsopano, wotsatira, ndi kasitomala amene mumapeza, padzakhala zambiri zabwino kwambiri zopangira njira zothandiza zomwe zimamasulira zotsatira zake.
Zinthu za Ndondomeko ya Brand
Nayi chitsanzo cha njira ya kampani chomwe chingakuthandizeni kuphimba maziko onse:
| Ndondomeko yaing'ono | Zolinga ndi njira |
| Cholinga cha mtundu | Masomphenya anu, cholinga chanu, ndi cholinga chanu. N’chifukwa chiyani kampani yanu ilipo ndipo kodi mudzakhudza bwanji omvera anu, anthu ammudzi wanu, kapena dziko lonse lapansi? |
| Omvera omwe mukufuna | Ponena za omvera anu, kodi ndi ndani? Kodi zinthu zomwe amakonda, zosowa zawo, zomwe amakonda, ndi zizolowezi zawo ndi ziti? Kuwamvetsa bwino ndikofunikira kwambiri kuti mupambane - choncho musawalepheretse. |
| Kuyika chizindikiro pa kampani | Kukonza gawo lanu la msika. Kodi chikufunika ndi chiyani kuti mukhale chinthu chachikulu m'moyo wa omvera anu, ndipo ndi njira ziti zomwe mungagwiritse ntchito kuti mukafike pamenepo? |
| Kudziwika kwa mtundu | Zimene anthu amaona akamacheza ndi kampani yanu - mawonekedwe anu monga ma logo ndi zithunzi, komanso kamvekedwe ndi mawu anu, chithandizo chamakasitomala, ndi mbiri yanu. Mfundo zabwino kwambiri pofotokozera nkhani zomwe zimaphatikizapo cholinga cha kampani yanu m'njira yothandiza. |
| Njira yotsatsira malonda | Mukusewera masewerawa aatali, kodi mudzalankhula bwanji za zomwe mukuchita, m'njira yomwe omvera anu angalandire? Kodi mudzamanga bwanji ndikulimbikitsa ubale wanu ndi makasitomala? Izi zitha kuphatikizapo chilichonse kuyambira pa malo ochezera a pa Intaneti mpaka malonda olipidwa mpaka malonda a imelo. |
Kawirikawiri pali magawo atatu a ndondomeko ya malonda:
1. Ndondomeko: Iyi ndi gawo la intel. Musanayambe njira zanu zomangira dzina lanu, fufuzani kuti muwonetsetse kuti muli ndi luso lokwanira pamsika, gawo lanu, opikisana nawo, komanso maziko a njira yanu yotsatsira malonda.
2. Kumanga: Mukangokhazikitsa dongosolo loyambira, phunzirani njira zomangira dzina lanu. Pangani dzina lanu, kuphatikizapo logo yanu, utoto wamitundu, ndi zithunzi zina. Pangani tsamba lanu lawebusayiti, malo ochezera a pa Intaneti, ndi njira zina zofalitsira nkhani zomwe mungagwiritse ntchito pokonza dongosolo lanu la bizinesi.
3.Yambani: Kutsatsa ndiko mafuta a injini ya kampani yanu. Yambitsani kampani yanu ndikugwiritsa ntchito bwino njira zonse zotumizira mauthenga zomwe mudakonza komanso njira zotsatsira zomwe mudapanga. Musayime mpaka ... nthawi iliyonse. Ingosiyani.
Tiyeni tigawane magawo awa m'magawo asanu omwe angathe kuchitidwapo kanthu.
Chitani Kafukufuku Wanu
Kufufuza msika sikungatheke kukambirana ngati mukufuna kukula mofulumira. Njirayi imakuthandizani kumanga maziko olimba okulitsa mtundu wa kampani, zomwe zimakupatsani chidziwitso chofunikira pazinthu monga:
•Kusintha njira yanu ya bizinesi, monga kuwonjezera zinthu zina kapena zopereka zomwe zikugwirizana ndi malingaliro anu oyamba kapena kuchepetsa anthu omwe mukufuna kuwafikira.
•Mitengo ya zomwe mumapereka kutengera mtengo womwe ungakhalepo komanso mpikisano wanu.
•Omwe akupikisana nawo kwambiri ndi ndani, komanso mphamvu ndi zofooka zawo.
• Mitundu ya mauthenga otsatsa malonda ndi njira zomwe omvera anu amayankha bwino.
Malo ochezera a pa Intaneti ndi bwenzi lanu lofufuza msika. Ngati mukuyamba sitolo yogulitsa zinthu zotsika mtengo, pitani ku Instagram kuti muwone zomwe zikuchitika mu gawo lanu. Ndipo onetsetsani kuti mukuyang'ana omwe akupikisana nawo.
• Chidziwitso cha Omvera pa Facebook: Zambiri zaulere za ogwiritsa ntchito Facebook kutengera zomwe amakonda kugula komanso zambiri za mbiri yawo monga kuchuluka kwa anthu, zomwe amakonda, ndi zomwe amakonda.
• Malo Ofufuzira a Pew: Zambiri zaulere zomwe zasonkhanitsidwa kudzera mu deta ya anthu, kufufuza maganizo a anthu, kusanthula zomwe zili m'manyuzipepala, ndi kafukufuku wina wa sayansi ya chikhalidwe cha anthu.
• Ziwerengero: Kupeza mfundo ndi ziwerengero zopitilira miliyoni imodzi za ogula ndi misika ya digito padziko lonse lapansi kwaulere komanso molipira.
• Matchati a Zamalonda: Mitundu yonse ya deta yotsatsa, kusanthula, ndi zithunzi. Amapereka ma graph aulere ndi malipoti olipidwa.
Pangani Chizindikiro Chabwino Kwambiri cha Brand
Mu gawo lanu lofufuza, n'zosatheka kuti musapeze malingaliro okhudza dzina lanu. Ichi ndichifukwa chake tikukulimbikitsani kuti muyambe mwaganiza bwino musanapange chisankho chomaliza chokhudza dzina lanu komanso kukongola kwanu.
Nayi mndandanda wazinthu zofunika kwambiri zozindikiritsa mtundu wa kampani:
Logo ndi mawu ofotokozera: Hatchful ya Shopify ingakuthandizeni kupanga logo yabwino komanso yokongola mwachangu - palibe luso lopanga lomwe likufunika.
Mtundu wa mitundu: Sankhani mitundu itatu kapena isanu, ndipo igwiritseni ntchito pazinthu zonse zotsatsa malonda ndi malonda anu. Izi zikuthandizani kulimbitsa kudziwika kwa mtundu. Ndipo musaiwale za psychology yamitundu kuti mukonze momwe zinthu zilili.
Mafonti: Monga mtundu wanu, sankhani zilembo zosapitirira zitatu, ndipo tsatirani zomwe zili pazipangizo zanu zonse. Canva ili ndi chitsogozo chabwino kwambiri pa kuphatikiza zilembo.
Zithunzi ndi zaluso: Mu dziko logula zinthu pa intaneti, zithunzi zabwino kwambiri ndizofunikira kwambiri. Ngati mukufuna kutumiza zinthu zanu kwa anthu ambiri, tengani zithunzi zokongola kwambiri. Konzani malo ndi magetsi, zithunzi, mitundu, ndi zowonjezera, kenako fotokozani mitu yonse.
Mawu ndi kamvekedwe: Zopusa, zokamba nkhani, zolimbikitsa, zoseketsa ... momwe mumapereka mauthenga zingakhale zofunika mofanana ndi mauthengawo.
Kufotokoza nkhani: Kutengeka mtima kumathandiza kwambiri. Pangani ubale ndi makasitomala anu mwa kuwapatsa mbiri yanu. Kodi kampaniyi inayamba bwanji? Kodi mfundo zanu ndi cholinga chanu ndi ziti? Maloto anu ndi malonjezo anu ndi chiyani? Khalani ndi chidwi ndi makasitomala anu.
Webusaiti yokongola: Chonde musatumize anthu ku tsamba lawebusayiti losakhazikika, lochedwa, kapena losakhazikika. Izi ndizofunikira kwambiri pa bizinesi yamalonda apaintaneti, komwe tsamba lanu ndiye msana wanu. Kafukufuku wina adawonetsa kuti 94 peresenti ya omwe adayankha adakana kapena kusakhulupirira tsamba lawebusayiti kutengera kapangidwe ka tsamba lawebusayiti lokha ... musakhale tsamba lomwelo.
Kuti mudziwe zambiri zokhudza kudziwika kwa kampani, onani zinthu izi:
•Kudziwitsa za Brand: Malangizo 5 Opangira Chizindikiro Champhamvu cha Brand
•Momwe Mungatchulire Sitolo Yanu Yotsitsa - Chitsogozo cha Gawo ndi Gawo chokhala ndi Zitsanzo
Pangani Ndondomeko Yotsatsa Yogwira Ntchito
Kungokhala ndi kampani yabwino sikukwanira. Izi ziyenera kutsindika ndi kulankhulana kosalekeza m'mapulatifomu osiyanasiyana.
Kuphatikiza apo, ngati mwapeza chidaliro chawo, muyenera kuchisunga mwa kupanga ubale wolimba nawo ndikupeza ulemu wawo.
Mwa kuyankhula kwina, muyenera kupitirizabe mpaka nthawi yonse yomwe kampani yanu ikukhalapo.
Sitinkanena kuti zinali zosavuta.
Nazi zina mwazofunikira pa gawo la malonda la dongosolo lanu la malonda:
Njira yogulitsira: Makamaka pa tsamba la malonda apaintaneti, njira yogulitsira ingathandize alendo anu kukhala makasitomala, komanso makasitomala kuti abwererenso kudzatenga zina.
Kutsatsa pa malo ochezera a pa Intaneti: Dziko lapansi - ndi ogula ake onse pa intaneti - ali pafupi nanu ndi nsanja monga Instagram, Facebook, Snapchat, YouTube, ndi zina zambiri. Kuwonjezera pa kufalitsa nkhani za organic, yesani njira zolipirira monga kutsatsa kwa influencer ndi zotsatsa pa malo ochezera a pa Intaneti.
Kutsatsa kwazinthu: Iyi ndi nkhani yaikulu. Mwaukadaulo, kanema uliwonse wazinthu zomwe mumapanga, zolemba zomwe mumapanga pa malo ochezera a pa Intaneti, imelo yomwe mumatumiza, kapena zolemba za pa blog zomwe mumasindikiza ndi malonda azinthu. Mukagwiritsa ntchito njira zabwino zotsatsira malonda kuti mukope makasitomala kudzera munjira yanu yogulitsira, zimatha kukhala ndi phindu lalikulu.
Kutsatsa pa imelo: Kutsatsa pa imelo ndi chida china chothandiza kwambiri pa njira yanu yogulitsira. Kafukufuku wina adapeza kuti imelo ndi yothandiza kwambiri nthawi 40 pothandiza makampani kupeza makasitomala atsopano kuposa Twitter kapena Facebook. Ndi chinthu champhamvu kwambiri.
Nazi zina mwazinthu zotsatsira malonda:
Khalani Wodalirika ndi Wodalirika
Kusasinthasintha n'kofunika kwambiri. Pewani kusintha kuchoka pa makampani apamwamba kupita ku masitayelo wamba, kapena kuchoka pa mauthenga okhudza mtima kupita ku nthabwala ndi mawu onyoza. Cholinga chachikulu cha njira ya kampani ndikukhazikitsa chithunzi chomveka bwino komanso chapadera cha kampani yanu ndikutsatira mbali iliyonse ya ntchito zanu. Ganizirani ngati zisankho zanu zogulitsa, kutsatsa, ndi malonda zikugwirizana ndi njira yanu ya kampani ndikuthandizira nkhaniyo. Ngati lingaliro latsopano silili bwino kwenikweni, lisiyeni ndi kuganiziranso. Kuwonjezera pa kusunga kutsatsa ndi mauthenga okhazikika, ndikofunikira kukwaniritsa malonjezo omwe mumalonjeza. Ngati mwalonjeza kutumiza kwa sabata imodzi, onetsetsani kuti phukusi lanu lafika mkati mwa nthawi imeneyo. Kutaya chidaliro cha makasitomala anu ndiyo njira yachangu kwambiri yowonongera mbiri yanu ndikutaya makasitomala.
Tsatirani, Yesani, ndi Kusintha Pamene Pakufunika
Kusintha kwa zinthu ndikofunikira kuti tipulumuke pa malo oyandama awa - nchifukwa chiyani payenera kukhala zosiyana ndi mtundu wanu?
Kafukufuku anali gawo loyamba pa ndondomekoyi. Koma zoona zake n'zakuti, njirayi iyenera kukhala yozungulira mopanda malire. Nthawi zonse muyenera kufufuza Google Analytics, Facebook Analytics, Twitter Analytics, ndi nsanja zina kuti muwone momwe ma campaign anu onse ndi khama lanu likugwirira ntchito.
Google Analytics ndi yomwe mumakonda kwambiri, chifukwa imakupatsirani zambiri zokhudza alendo anu patsamba lanu komanso zomwe amachita patsamba lanu - mpaka kudina komaliza. Ngati mulibe akaunti ya Google Analytics, pangani imodzi tsopano.
Nthawi zonse ganizirani njira zowongolera. Ndipo vomerezani kuti nthawi zina kusintha kuyenera kuchitika kuyambira pachiyambi, kuyambira ndi zinthu zofunika kwambiri pa bizinesi yanu monga kalembedwe kanu, njira zotsatsira malonda, kapena ngakhale dzina lanu.
Nkhani ya mtundu: Tropical Sun
Tropical Sun imagulitsa zinthu zochokera ku Caribbean ku UK. Eni ake akufotokoza bwino momwe kampaniyo inayambira.
Zimalumikiza "mafuko otukuka ku UK" ndi chikhalidwe chawo ndipo zimawagwirizanitsa. Kupangitsa mtundu wa malonda kukhala waumunthu kuli ndi mphamvu kwambiri kuposa mndandanda uliwonse wa maubwino azaumoyo kapena mtundu wa malonda.
Ndiponso, mapu anzeru a dziko lapansi opangidwa ndi zonunkhirawo amalimbikitsa kwambiri lingaliro logwirizanitsa anthu.
Chithunzi chokhacho chapeza A+.
Kutsatsa kogwirizana: Harper Wilde
Harper Wilde ndi kampani ya bra yokhala ndi khalidwe losangalatsa komanso lonyoza. Koma si zokhazo - imateteza ndi kupatsa mphamvu akazi pagulu komanso pandale.
Uwu ndi mtundu wa kampani yomwe imagwirizana kwambiri ndi zilakolako ndi umunthu wa makasitomala ake.
Mwamsanga, mutha kuwona kuti Harper Wilde akupereka gawo la phindu ku The Girl Project, pulogalamu yomwe imaphunzitsa atsikana kuti apite kusukulu ya pulayimale. Eni ake amagwiranso ntchito ndi kampani yopanga zinthu yomwe imayesetsa kulimbikitsa akazi aku Sri Lanka.
Ndipo amachita zonsezi ndi mawu onyoza, ma hashtag, ndi zithunzi zopusa nthawi zina.
"Pamodzi tidzakweza akazi anu ndi akazi otsogola amtsogolo."
Peza?
Amagwiritsa ntchito hashtag yawo yodziwika bwino ya #LiftUpTheLadies patsamba lawo lawebusayiti komanso pa malo ochezera a pa Intaneti kuti apange mgwirizano pakati pa njira zawo.
Kampani ya Instagram imatsatira mfundo izi, kusintha bwino pakati pa mauthenga andale, nthabwala, ndi zithunzi za malonda.
Ponseponse, ndi ntchito yaukadaulo yokulitsa mtundu wamphamvu yomwe ikuphatikizidwa mu zoyesayesa zonse zamakampani pakutsatsa.
Kumaliza
Ngati yapangidwa bwino, njira yanu yogulira zinthu idzakupatsani malangizo ndi chithandizo chofunikira pa bizinesi yanu. Imafotokoza udindo wa kampani yanu mumakampani poyerekeza ndi omwe akupikisana nawo ndipo ikuwonetsa makhalidwe ake apadera. Mwa kusankha mosamala umunthu, mitundu, mawu, ndi machitidwe okhudzana ndi mtundu wanu, mutha kuwonjezera kukongola kwake kwa antchito ndi makasitomala omwe angakhalepo.