Momwe Mungapangire Brand Yanu Kuyambira Pang'ono

1. Fotokozani dzina la kampani yanu:

Dzina la kampani yanu liyenera kukhala lapadera, losaiwalika, komanso losonyeza makhalidwe ndi makhalidwe a kampani yanu. Ganizirani makhalidwe ndi makhalidwe omwe mukufuna kuti kampani yanu ikhale nawo komanso momwe mukufuna kuti omvera anu akuoneni.

2. Fufuzani omvera anu omwe mukufuna kuwafikira:

Kuti mupange dzina lopambana, muyenera kumvetsetsa omvera anu. Chitani kafukufuku wamsika kuti mudziwe za anthu, zosowa zawo, zomwe amakonda, komanso khalidwe lawo.

3. Pangani dzina lapadera la kampani ndi logo: Dzina la kampani yanu ndi chizindikiro chanu ziyenera kukhala zosaiwalika, zosiyana, komanso zosonyeza kuti ndinu ndani. Onetsetsani kuti n'zosavuta kukumbukira komanso kuzizindikira.

Mwachitsanzo, chizindikiro cha Apple, apulo woluma, ndi chizindikiro chosavuta koma chodziwika bwino chomwe chikuwonetsa mfundo za kampani ya luso, luso, komanso kuphweka.

4. Pangani mauthenga a kampani: Pangani mauthenga omwe amalankhula za cholinga cha kampani yanu, makhalidwe ake, ndi zinthu zofunika kuzisiyanitsa. Izi zikuphatikizapo mawu ofotokozera, mawu a kampani yanu, ndi mauthenga a kampani omwe amakhudza omvera anu.

5. Pangani tsamba lawebusayiti: Webusaiti yanu iyenera kukhala yokongola, yosavuta kugwiritsa ntchito, komanso yokonzedwa bwino kuti igwiritsidwe ntchito m'mainjini osakira. Iyeneranso kuwonetsa umunthu wa kampani yanu kudzera mu kapangidwe kake ndi zomwe zili mkati mwake.

Kampani imodzi yomwe yapanga bwino tsamba lawebusayiti lomwe likuwonetsa umunthu wake ndi Patagonia. Tsamba lawebusayiti likuwonetsa makhalidwe ake abwino komanso oteteza chilengedwe, okhala ndi zithunzi zakunja ndi zachilengedwe pamodzi ndi mafotokozedwe a malonda.

6. Khazikitsani malo ochezera a pa Intaneti: Sankhani malo ochezera a pa Intaneti omwe akugwirizana ndi omvera anu komanso mauthenga. Sungani mgwirizano pa nsanja iliyonse pogwiritsa ntchito zithunzi ndi mawu omwewo.

7. Pangani zinthu zofunika: Pangani zinthu zomwe zimapatsa omvera anu phindu, zimakhazikitsa chizindikiro chanu ngati chodziwika bwino mumakampani anu, komanso zimalimbitsa mauthenga a chizindikiro chanu.

Hubspot ndi chitsanzo cha kampani yomwe nthawi zonse imapanga zinthu zofunika kwa omvera ake, kuphatikizapo zolemba pa blog, ma webinar, ma podcasts, ndi ma e-book omwe amapereka chidziwitso ndi malangizo pa malonda ndi chitukuko cha bizinesi.

8. Pangani mawu ndi kamvekedwe kogwirizana komwe kamagwiritsidwa ntchito pa nsanja zonse zolumikizirana. Sankhani mawu omwe akugwirizana bwino ndi kampani yanu ndipo mugwiritse ntchito nthawi zonse pa mauthenga onse. MailChimp ili ndi mawu ochezeka, osangalatsa, komanso anzeru omwe amagwira ntchito nthawi zonse m'njira zosiyanasiyana zolumikizirana kuphatikizapo maimelo, malo ochezera a pa Intaneti, ndi zomwe zili patsamba lanu.

9. Olimbikitsa mtundu wa Foster:

Limbikitsani omvera anu kuti agawane zomwe akumana nazo zabwino ndi kampani yanu.

Gwiritsani ntchito umboni wokhudzana ndi anthu komanso umboni wa makasitomala kuti muwonjezere chidaliro ndi ulamuliro mu kampani yanu.

GoPro ndi kampani yomwe yakhala ikulimbikitsa anthu otsatsa malonda kudzera m'malo ochezera a pa Intaneti komanso zomwe zili mkati mwake. Makasitomala ake nthawi zambiri amakhala ndi chidwi ndi zochitika zawo, ndipo amaika zomwe amapanga pogwiritsa ntchito makamera a GoPro pa malo ochezera a pa Intaneti okhala ndi hashtag #GoPro.

10. Gwiritsani ntchito kusanthula ndi ndemanga za makasitomala kuti muwongolere njira yanu yogwirira ntchito kuti muwonjezere kugwira ntchito bwino kwa kampani yanu.Netflix ndi chitsanzo chabwino cha kampani yomwe imagwiritsa ntchito kusanthula deta kuti ikonze zomwe zili mkati, kupititsa patsogolo zomwe ogwiritsa ntchito akukumana nazo, ndikukonza zotsatsa kuti zigwirizane ndi magulu enaake a omvera. Kuti mupange kampani yopambana, zinthu monga kudziwika kwa kampani, omvera omwe mukufuna, mauthenga, kapangidwe ka tsamba lawebusayiti, kupezeka pa malo ochezera a pa Intaneti, zomwe zili zofunika, ndi mawu a kampani ziyenera kuganiziridwa. Mwa kugwirizanitsa njira yanu ya kampani ndi zomwe mumakonda komanso omvera anu, mutha kupanga kampani yosaiwalika komanso yodalirika yomwe imakopa makasitomala pamsika wopikisana.