Indlela Yokwakha Umkhiqizo Wakho Kusukela Ekuqaleni

1. Chaza ubuwena bomkhiqizo wakho:

Ubunjalo bomkhiqizo wakho kufanele bube obuhlukile, obukhumbulekayo, futhi bubonise izindinganiso nobuntu bomkhiqizo wakho. Cabanga ngezindinganiso nezici ofuna umkhiqizo wakho ube nazo nokuthi ufuna ukubonwa kanjani yizithameli zakho eziqondiwe.

2. Cwaninga izithameli zakho eziqondiwe:

Ukuze wakhe umkhiqizo ophumelelayo, udinga ukuqonda izithameli zakho oziqondile. Yenza ucwaningo lwemakethe ukuze ufunde ngezinhlobo zabantu, izidingo zabo, izintandokazi zabo, kanye nokuziphatha kwabo.

3. Yakha igama lomkhiqizo eliyingqayizivele kanye nelogo: Igama lomkhiqizo wakho kanye nelogo kufanele kukhumbuleke, kuhluke, futhi kubonise ubuwena bomkhiqizo wakho. Qiniseka ukuthi kulula ukukukhumbula nokukubona.

Isibonelo, ilogo ye-Apple, i-apula elilunyiwe, iwuphawu olulula kodwa oluqashelwa kakhulu olubonisa izindinganiso zomkhiqizo zokusungula izinto ezintsha, ubuhlakani, kanye nobulula.

4. Dala imiyalezo yomkhiqizo: Thuthukisa imiyalezo eveza umgomo womkhiqizo wakho, izindinganiso, kanye nezinto ezihlukanisayo ezibalulekile. Lokhu kufaka phakathi amagama amathegi, izitatimende zomkhiqizo, kanye nemiyalezo yomkhiqizo ethinta izithameli zakho eziqondiwe.

5. Yakha iwebhusayithi: Iwebhusayithi yakho kufanele ikhange ngokubonakalayo, isebenziseke kalula, futhi ilungiselelwe izinjini zokusesha. Kufanele futhi ibonise ubunjalo bomkhiqizo wakho ngokuklama nokuqukethwe kwawo.

Uhlobo olulodwa oluye lwakha ngempumelelo iwebhusayithi ebonisa ubunjalo bohlobo lwayo yiPatagonia. Le webhusayithi ibonisa amanani ayo anobungani nemvelo futhi azinzile, equkethe izithombe zangaphandle nezendawo ezungezile kanye nezincazelo zomkhiqizo.

6. Yakha ubukhona ezinkundleni zokuxhumana: Khetha izinkundla zokuxhumana ezihambisana nezilaleli eziqondiwe zomkhiqizo wakho kanye nemiyalezo. Gcina ukuvumelana kuzo zonke izinkundla ngokusebenzisa izithombe ezifanayo kanye nethoni yezwi.

7. Dala okuqukethwe okubalulekile: Thuthukisa okuqukethwe okunikeza izethameli zakho inani, kumise umkhiqizo wakho njengegunya embonini yakho, futhi kuqinise imiyalezo yomkhiqizo wakho.

I-Hubspot iyisibonelo somkhiqizo okhiqiza njalo okuqukethwe okubalulekile kubabukeli bawo, okuhlanganisa okuthunyelwe kwebhulogi, ama-webinar, ama-podcast, kanye nezincwadi ze-e ezinikeza ukuqonda namathiphu okumaketha kanye nentuthuko yebhizinisi.

8. Yakha izwi nethoni yomkhiqizo ehambisanayo esetshenziswa kuzo zonke izinkundla zokuxhumana. Nquma izwi elifanela kahle umkhiqizo wakho bese ulisebenzisa njalo kuzo zonke izindlela zokuxhumana. I-MailChimp imele izwi lomkhiqizo elinobungane, elijabulisayo, nelihlakaniphile elisebenza njalo kuzo zonke iziteshi zokuxhumana ezihlanganisa imikhankaso ye-imeyili, imithombo yezokuxhumana, kanye nokuqukethwe kwewebhusayithi.

9. Abameli bomkhiqizo wokukhulisa:

Khuthaza izilaleli zakho ukuthi zabelane ngolwazi lwazo oluhle nomkhiqizo wakho.

Sebenzisa ubufakazi bomphakathi kanye nobufakazi bamakhasimende ukuze wakhe ukwethembana negunya kumkhiqizo wakho.

I-GoPro iwuphawu oluye lwakhuthaza ngempumelelo abameli bomkhiqizo ngeziteshi zayo zemidiya yezenhlalo kanye nokuqukethwe. Amakhasimende ayo avame ukuba nesithakazelo ngezenzo zawo, futhi athumela okuqukethwe abakudalayo besebenzisa amakhamera e-GoPro ezinkundleni zokuxhumana nge-hashtag ethi #GoPro.

10. Sebenzisa ukuhlaziya kanye nempendulo yamakhasimende ukuze uthuthukise isu lomkhiqizo wakho ukuze wandise ukusebenza kahle komkhiqizo.I-Netflix iyisibonelo esihle somkhiqizo osebenzisa ukuhlaziywa kwedatha ukuze uthuthukise okunikezwayo kokuqukethwe, uthuthukise ulwazi lomsebenzisi, futhi uhlele imizamo yokumaketha ngokwezigaba ezithile zezithameli. Ukuze wakhe umkhiqizo ophumelelayo, izici ezifana nobunikazi bomkhiqizo, izithameli eziqondiwe, imiyalezo, ukwakheka kwewebhusayithi, ukuba khona kwezokuxhumana, okuqukethwe okubalulekile, kanye nezwi lomkhiqizo kumele kucatshangelwe. Ngokuvumelanisa isu lomkhiqizo wakho nezindinganiso zakho kanye nezithameli, ungakha umkhiqizo okhumbulekayo nothembekile ohambisana namakhasimende emakethe yokuncintisana.