0102030405
Indlela Yokumaka Imikhiqizo Yakho Ngobumfihlo
2023-12-27
Iyini i-Private Label?
Imikhiqizo yelebula yangasese yimikhiqizo ekhiqizwa ngumenzi enelogo noma umklamo womthengisi futhi ithengiswa ngaphansi kwegama lomkhiqizo womthengisi. Njengommeleli womthengisi, idlala indima ebalulekile ekukhuliseni ukwethembeka komkhiqizo. Ngokubeka ilebula yakho yangasese kanye nophawu emikhiqizweni ejwayelekile, ungayihlukanisa ngempumelelo kweminye imikhiqizo, okwenza kube lula ngabathengi ukuhlonza nokukhetha imikhiqizo yakho. Uma imikhiqizo yakho inomklamo omuhle nekhwalithi, abathengi bathambekele kakhulu ekuyithengeni ngentengo ephezulu futhi bahlale bethembekile kumkhiqizo wakho. Lokhu kusiza ukuhlukanisa imikhiqizo yakho kweyabancintisana nabo kanye nabathengisi abafanayo.
Ungawubhala Kanjani Umkhiqizo Wakho Nokupakishwa Kwakho Kwangasese?
Qonda izindleko zokufaka amalebula angasese
Kubalulekile ukuqonda izindleko zakho zokuqala zokuqalisa ngaphambi kokungena kulebula yangasese. Ukufaka ilebula yangasese kubiza kakhulu kunokuthengisa kabusha noma ukuthumela ngokuzenzakalelayo. Kodwa-ke, lokhu kufakwa kwemali ngokuvamile kuholela ekubuyiselweni okuphezulu ekutshalweni kwakho imali ngokuhamba kwesikhathi.
• Ukukhiqiza
Kuzodingeka ukhokhele izindleko zokukhiqiza ezijwayelekile njengezinto zokwakha, ukukhiqiza, abasebenzi, kanye nokuthunyelwa. Kuzodingeka futhi ucabangele imali yokwenza ngokwezifiso. Amafektri amaningi azokhokhisa imali yokwenza ngokwezifiso umkhiqizo ngelogo yakho, ukupakishwa, noma imininingwane.
• Umkhiqizo
Uzodinga futhi imali ukuze uklame umkhiqizo wakho uqobo. Cishe uzofuna ukuqasha umklami wezithombe ukuze akhe ilogo yakho kanye nomklamo wephakheji. Ungase futhi ufune ukwakha isu lokuqukethwe ukuze ugcizelele izwi lomkhiqizo wakho.
• Ukumaketha
Isici esiyinhloko sokubhala amalebula angasese ukumaketha. Amakhasimende awazi ngomkhiqizo wakho, ngakho-ke udinga ukusabalalisa ulwazi ukuze ubonakale kakhulu. Ukumaketha okufana nokuthunyelwe okuxhaswe futhi okukhushuliwe kungadala izindleko ezinkulu. Cishe kuzodingeka ukhokhele umakhi wewebhusayithi kanye negama lesizinda.
Khetha imikhiqizo ofuna ukuyithengisa
• Ukuhlukaniswa kanye nokusesha
Uma ubukeza yonke imikhiqizo, funa imikhiqizo engaphansi kuka-1,000 futhi enezibuyekezo ezingaphansi kuka-1,000 ukuqinisekisa ukugcwala kwemakethe. Hlola abancintisana nabo bese ulwela ikhwalithi emaphakathi noma engaphansi kwesilinganiso. Izincazelo ezimbi kanye nezithombe zomkhiqizo ezinganele ezivela kubancintisani zingakusebenzela inzuzo.
• Ukuqhathanisa nokukhetha
Kungase kudingeke uqhathanise okuthengiswa kahle ku-Amazon nabanye abathengisi “abashisayo” ku-eBay ukuze uthole isithombe esihle kakhulu sendlela umkhiqizo osebenza ngayo ku-inthanethi. Nokho, ikakhulukazi, kuhilela ukwenza ucwaningo oluningi ukuthola umkhiqizo ofanele okhuluma nawe kanye namakhasimende akho angaba khona.
• Ushintsho kanye nokwanda
Uyakwazi ukushintsha imikhiqizo uma umkhiqizo wokuqala owuthengisayo ungaphumeleli noma uma ufuna ukushintsha indlela. Ukugxila akufanele kube kumkhiqizo owodwa, kodwa ekusebenziseni ucwaningo lomkhiqizo njengendlela yokuqonda imboni yakho kanye nendawo yakho. Cabanga ngokufaka eminye imikhiqizo ehlobene ehambisana nomkhiqizo wakho. Isibonelo, uma uthengisa izikhwama zesandla, cabanga ngokufaka ama-wallet emgqeni womkhiqizo wakho. Uma imikhiqizo yakho ifaka ama-scarves namagilavu, cabanga ngokwandisa ububanzi ukuze ufake ezinye izesekeli.
Chaza imakethe yakho oyiqondisile
• Ukuhlukaniswa Kwemakethe
Ngemva kokuhlukaniswa kwemakethe, izimakethe ezincane ziqondile kakhulu, okwenza kube lula ukuqonda izidingo zabathengi. Amabhizinisi anganquma imigomo yawo yesevisi, okungukuthi imakethe eqondiwe, ngokwemibono yawo yebhizinisi, izinqubomgomo, ubuchwepheshe bokukhiqiza, kanye namandla okumaketha. Emakethe ehlukaniswe, ulwazi kulula ukuliqonda kanye nempendulo. Uma izidingo zabathengi sezishintshile, amabhizinisi angashintsha ngokushesha amasu awo okumaketha futhi akhe izindlela zokumelana ezifanele ukuthuthukisa ukuzivumelanisa nezimo kwawo kanye nokuncintisana.
• Ukuqondiswa Kwemakethe
Ubani ikhasimende lakho elifanele? Ubani okungenzeka kakhulu ukuthi athenge umkhiqizo wakho othize?
Lokhu kuzokusiza ukuthi unqume izinhlobo zemikhiqizo ozoyithengisa nokuthi uzoyithengisa kanjani leyo mikhiqizo. Ikhasimende liyisihluthulelo semakethe yakho kanye nomkhiqizo wakho.
Kungani ukhetha imakethe yakho oyiqondisayo? Ngenxa yokuthi akuzona zonke izimakethe ezincane ezikhanga ibhizinisi, noma yiliphi ibhizinisi alinazo izinsizakusebenza zabantu kanye nemali eyanele yokuhlangabezana nemakethe yonke noma ukuphishekela imigomo emikhulu kakhulu. Kuphela ngokusebenzisa amandla alo nokugwema ubuthakathaka balo lapho lingathola khona imakethe eqondisiwe enikeza izinzuzo zalo ezikhona.
Thola umhlinzeki
Ingxenye ebalulekile yokubhala amalebula ngasese ukusebenzisana nomhlinzeki oqinile. Umkhiqizi wakho kufanele abe nolwazi lokubhala amalebula ngasese ukuze akwazi ukukusiza ukuthi uthole inzuzo ezimpahleni zakho.
Izimboni eziningi zakwamanye amazwe zizokwenza imikhiqizo ejwayelekile yamakhasimende amaningana futhi zenze leyo mikhiqizo ibe ngeyakho ngephakheji yokulebula yangasese. Isibonelo, usebenza nomhlinzeki owenza amabhodlela amanzi nama-T-shirt. Banamakhasimende ayi-10 athengisa amabhodlela amanzi, ngalinye linelogo yalo ehlukile ephrintiwe emabhodleleni. Imboni ivame ukukhokhisa imali yokwenza ngokwezifiso kanye nokupakisha.
Okungcono kakhulu, kufanele ufune umenzi ongathengisi ngqo kumakhasimende. Ukusebenzisa lawo athengisa kuphela ngabathengisi bezinkampani zangaphandle (njengawe) kusho ukuthi imakethe cishe ayigcwele kangako leyo mikhiqizo.
Yakha umkhiqizo
Uzibeke endaweni efanele, wadala i-differentiator, futhi wathola umhlinzeki. Manje sekuyisikhathi sokuqala ukwakha ibhizinisi lakho. Udinga:
Igama le-copyright kanye nelogo
Setha iwebhusayithi
Dala ukuba khona kwezokuxhumana nabantu
Yakha i-LLC
Zama ukugcina ilogo ilula. Ukwengeza imibala eminingi kanye nobunzima ekwakhiweni kuzokubiza imali eyengeziwe yokuphrinta futhi cishe ngeke kubonakale kahle uma kulinganiswa ngobukhulu obuncane. Kunezingosi eziningana ezitholakalayo lapho abaculi benikeza khona izinsizakalo zabo zokuklama ilogo yakho.
Ngemva kokuchitha sonke lesi sikhathi udala uhlobo lwakho lomkhiqizo, kufanele ucabangele ukuchitha imizuzu embalwa uwuvikela. Bheka ukuthi yini edingekayo ukuze ukopishe igama lakho kanye nelogo yakho. Ukudala i-LLC (inkampani enesibopho esilinganiselwe) kungakusindisa ezinkingeni ezizayo.
Isiphetho
Ukuthuthukisa ilebula yangasese kuyindlela ephumelelayo yokwenza imikhiqizo yakho kanye nomkhiqizo wakho kuvelele emncintiswaneni onzima kwezentengiselwano ze-e. Ngokwakha uhlobo oluqinile, ungathengisa imikhiqizo engaphandle komkhiqizo ngenkathi uthuthukisa isisekelo samakhasimende athembekile. Funa imikhiqizo enomncintiswano olinganiselwe kodwa esivele isebenza kahle. Ngemva kokwenza ucwaningo olunzulu ngomkhiqizo, thola umenzi othembekile onikeza izinsizakalo ze-OEM. Hlela ama-oda okuqala esampula nabakhiqizi bese uxoxisana ngamanani kanye nokuthunyelwa. Yakha uhlobo, ilogo, kanye nengqalasizinda engadlula umkhiqizo wakho wokuqala kanye namapulatifomu e-eBay kanye ne-Amazon. Okokugcina, dala uhlu oluhehayo ukuze ulethe umkhiqizo wakho emakethe. Ngokusobala, ukudala ilebula yakho yangasese akuyona indlela enqamulelayo yokuceba kanye nempumelelo esheshayo. Njengemisebenzi eminingi ewusizo, kuthatha isikhathi, ukuhlela, futhi ngezinye izikhathi inhlanhla encane. Isihluthulelo ukuba nesineke, ukugxila kanye nokugxilisa imininingwane.