72% yeVatengi Vanonyanya Kutarisa Kugara Kwenguva Refu: Maitiro Ekugadzira Zvinhu Zvakachena Nekurongedza Zvinhu Zvinosimudzira Kukwidziridzwa Kwemhando Yezvigadzirwa

72% yeVatengi Vanonyanya Kutarisa Kugara Kwenguva Refu: Maitiro Ekugadzira Zvinhu Zvakachena Nekurongedza Zvinhu Zvinosimudzira Kukwidziridzwa Kwemhando Yezvigadzirwa

Mumusika wevatengi wepasi rose uri kuchinja nhasi, kugara kwenguva refu hakusi kungori "bhonasi," asi "mubvunzo unofanirwa kupindurwa" kuti mabrandi azvigadzire. Data rinoratidza kuti 72% yevatengi vepasi rose vanosanganisa ruzivo rwezvakatipoteredza mukusarudza kwavo kutenga uye vanotoda kubhadhara mari yezvigadzirwa zvinogara kwenguva refu. Kune mabrandi epasi rose, logistics uye kurongedza, senzira huru yekusvika kune vatengi, hazvingopinduri chete zvinodiwa nevatengi asiwo zvinova chipingamupinyi chikuru chekusiyanisa mabrandi. Brand Empowerer, ine makore eruzivo mumabasa ekutakura zvinhu pasi rose uye ekutengesa, yakaona mabrandi asingaverengeki achiwana mukurumbira nekukura kwepurofiti kuburikidza nemhinduro dzegirini - kurongedza zvinhu zvegirini uye logistics zviri kuva injini huru yekuvandudza kukosha kwebrandi.

I. Sei Vatengi Vachizvipira Kuchengetedza Mari? Zvinhu Zvitatu Zvikuru Zviri Kuseri Kwazvo

Kutarisa kwevatengi pasi rose pakuchengetedza zvinhu kunoreva kukura kweruzivo rwevatengi uye kumuka kweruzivo rwekutarisira magariro evanhu. Zvinhu zvikuru zvinovakurudzira zviri muzvinhu zvitatu:

Kubatanidza Kwakadzika Kwekukosha Kwezvinhu: Vatengi vemazuva ano, kunyanya Generation Z, havachagutsikani nemabasa ekutanga ezvigadzirwa asi vanowanzo sarudza mabrandi anoenderana netsika dzavo dzezvakatipoteredza. Mushumo wevatengi veEU unoratidza kuti 68% yevatengi vanotenda kuti zvirongwa zvekuchengetedza zvakatipoteredza zvebrandi zvinopesvedzera kuvimbika kwavo, nekutakura zvinhu nekurongedza zvichishanda se "kadhi rekudana zvakatipoteredza" rakananga rebrandi, zvichisarudza zvakananga kuvimba kwevatengi.

Kusashivirira "marara akavanzwa": Kurongedza zvakanyanya, kushandiswa zvakanyanya kwezvinhu zvinoshandiswa kamwe chete, uye nzira dzekutakura dzisina kushandiswa mukutakura zvinhu kuburikidza nemakambani kwagara kuri chinhu chinonyanya kutariswa nevatengi. Ongororo dzinoratidza kuti 59% yevatengi vangarega kutenga nekuda kwekushandisa kwekambani mapurasitiki asingadzokororwe, uye 47% vangagovana ruzivo rwavo nemakambani asingakuvadzi nharaunda - nyaya dzisina kunaka dzinopararira nekukurumidza kupfuura mhinduro dzevatengi.

Zvinodiwa zviviri zvekutevedzera mitemo nekuvimbana: Nyika zhinji pasi rose dzakaisa mitemo yezvakatipoteredza. Mutemo weEU wePackaging and Packaging Waste Directive unoda kuti pave ne65% yekudzokorodza mapakeji panosvika gore ra2030, uye California inorayira kuti pave nekurongedza kunogona kuora kwemakemikari e-commerce. Kutarisa kwevatengi pakuchengetedza zvakatipoteredza kunosanganisira kuongorora kutevedzera mitemo yekambani, uye kuchengetedzwa kwezvinhu zvakasvibira uye kurongedza zviratidzo zvakananga zvekugona kwayo kutevedzera mitemo yekambani.

II. Kurongedza Zvakasvibira: Kuchinja kubva pa "Kuchengetedza Zvigadzirwa" kuenda pa "Kupa Kukosha"

Se "nzvimbo yekutanga" yezvigadzirwa zvinosvika kune vatengi, shanduko yegreen yekurongedza inofanirwa kuyera hushamwari hwezvakatipoteredza, kushanda, uye kuratidzwa kwechiratidzo, pane kungotsiva zvinhu. Tichifunga nezvehunhu hwakasiyana hwezvinhu zvinofamba nepakati penyika, izvi zvinogona kuitwa kubva pamatanho anotevera:

1. Kugadzira Zvinhu Zvitsva: Kuenzanisa Kudzivirirwa Kwezvakatipoteredza uye Kuchengetedzeka
Kutakurwa kwevanhu vanoyambuka miganhu kunosanganisira madaro marefu, zvichireva kuti kurongedza zvinhu panguva imwe chete kunosangana nezvinodiwa zviviri zve "kuora" uye "kuramba kukuvara." Brand Empowerer inopa mhando dzakasiyana-siyana dzezvinhu zvakasvibira mumasevhisi ayo ekurongedza akagadzirirwa iwe:
Bioplastics Inogona Kuora: Kushandisa zvinhu zvinogona kudzokororwazve zvakaita sestarch yechibage nefiber yebamboo, zvinhu izvi zvinokurumidza kuora munzvimbo yakasikwa mushure mekuraswa, zvichidzivirira kusvibiswa kwevhu;
Zvinhu Zviri Nyore Kugadzirisa: Zvichitsiva furo rechinyakare nepepa remuchindwe nepurepu yakaumbwa, zvinhu izvi zvakareruka, zvinogona kudzokororwa, uye zvinoderedza kuburitswa kwecarbon panguva yekufambisa;
Kushandiswazve Kwezvinhu Zvakadzokororwa: Kugadzirisazve mabhokisi emakadhibhodhi nemapurasitiki akadzokororwa kuita zvinhu zvekurongedza zvinoenderana nezvinodiwa zvekufambisa kwenyika dzese, kuderedza marara uye kuderedza mitengo yekurongedza.

Chinokosha ndechekuti kurongedza zvinhu zvine ruvara rwegirini hakusi "kudzivira dziviriro"—Sisitimu yekudzora mhando yeBrand Empowerer inoita bvunzo dzekudonhedza nekupwanya kurongedza zvinhu zvine ruvara rwegirini kuti ive nechokwadi chekuti chigadzirwa chinodzivirirwa zvakanaka panguva yekufambisa zvinhu kuyambuka miganhu, kudzivirira kutambisa zviwanikwa uye kunyunyuta kwevatengi kunokonzerwa nekukuvadzwa kwekuisa zvinhu.

2. Kugadzirisa Dhizaini: Kubvisa + Kuratidza Rudzi

Kurongedza zvakanyanya hakungoparadzi zviwanikwa chete asiwo kunowedzera mitengo yekufambisa zvinhu uye kuburitsa kabhoni. Chinhu chikuru chekurongedza kwakasvibirira "dhizaini yakapfava":
Kurongedza Kwakagadzika: Kurongedza kwakagadzirirwa kuti kukwane saizi yechigadzirwa, kuderedza maburi uye kuita kuti zvinhu zviunganidzwe kuti zvitakurwe, zvichivandudza mashandisirwo emidziyo;
Dhizaini Inoshanda Zvakawanda: Kurongedza kunobatanidza kuchengetera nekushandisazve, zvakaita semabhegi emachira anogona kupetwa kubva kumakambani ezvipfeko, ayo vatengi vanogona kushandisazve semabhegi ekutenga, zvichiwedzera hupenyu hwemabhegi acho;
Kubatanidzwa kweBrand: Kunyora ma logo ebrand nepfungwa dzezvakatipoteredza pamapakeji anogona kuora kunoratidza kukosha kwebrand uye kunoita kuti vatengi vave vatsigiri vepfungwa dzezvakatipoteredza dzebrand—izvi zvinoenderana zvakakwana nemabasa eBrand Empowerer eODM/OEM, zvichiita kuti kurongedza kwegreen kuve kuwedzera kwekushambadzira kwebrand.

3. Pfungwa Dzisiri Dzechokwadi Pamusoro Pemutengo: Kurongedza Zvakasvibira Hakusi "Chinhu Chinoenderana Nemutengo Wakakwirira"

Makambani mazhinji anonetseka kuti kurongedza zvinhu zvegirini kuchawedzera mitengo, asi chokwadi chiripo ndechekuti: kuburikidza nekurerutsa zvinhu uye kugadzira zvinhu zvegirini, kurongedza zvinhu zvegirini kunogona kuderedza kushandiswa kwezvinhu uye huremu hwekutakura, zvichichengetedza 15%-20% mumitengo yese kwenguva refu. Brand Empowerer inobatanidza zviwanikwa zvepasi rose zvevatengesi vezvinhu zvemhando yepamusoro zvine hushamwari kune nharaunda kuti vape makambani mhinduro dzekugadzira zvinhu zvegirini dzinoshanda, zvichiita kuti mabhizinesi madiki nepakati akwanise kushandisa nzira dzekugadzira zvinhu dzinogara kwenguva refu.

III. Green Logistics: Kuvandudzwa kubva ku "Freight Transportation" kuenda ku "Low-Carbon Fulfillment"

Kufamba kwemotokari nemotokari kuburikidza nemiganhu yenyika ndeimwe yenzvimbo huru dzinokonzera kuburitswa kwemhepo inokuvadza. Kuchinja kwayo kwezvakatipoteredza kunoda nzira yakarongeka muzvikamu zvakasiyana-siyana, kusanganisira nzira dzekufambisa, kuronga nzira, uye kugadzirisa maitiro, ukuwo tichifunga nezvenguva uye kutevedzera mitemo—iyi ndiyo mukana mukuru weBrand Empowerer.

1. Nzira dzekufambisa: Sarudzo dzeCarbon Yakaderera Kuburikidza neKutakura Kwemhando Dzakawanda
Kutakura zvinhu nenzira imwe chete kunowanzo sangana nedambudziko remhepo yakawanda inoburitsa kabhoni uye nguva yekutumirwa isingagadzikane. Kutakura zvinhu nenzira dzakasiyana-siyana, kuburikidza nemisanganiswa yakaita se "sea-air" uye "rail-sea," kunogadzirisa mitengo uye kunoderedza kukanganiswa kwekabhoni:
Kutakura Kwemhepo Nemhepo Kunotsiva Kutakura Kwemhepo Nemhepo:** Muzviitiko zvine nguva shoma, kushandisa modhi yekufambisa yemhepo nemhepo kunogona kuderedza kuburitswa kwemhepo neanopfuura 60% zvichienzaniswa nekutakura kwemhepo nemhepo. Uyezve, kugona kweBrand Empowerer kugadzirisa mafambiro enzira kunoita kuti nguva yekutumira ikwane zvinodiwa nemapuratifomu akaita seAmazon FBA.
Kuisa Pamberi Nzira Dzisina Kabhoni Yakawanda: Kushandisa data repasi rose rehurongwa hwekufambisa zvinhu, nzira dzakazadzwa dzinodziviswa, zvichideredza nguva yekumira kwengarava nendege, zvichideredzawo kuburitswa kwekabhoni.
Kushandisa Simba Idzva: Mukutumira nekutora zvinhu kwenguva pfupi, kubatana nevanopa mabasa matsva emagetsi munharaunda kunoderedza kuburitswa kwemhepo inokuvadza mukufambisa mumaguta, zvichienderana nemitemo yezvakatipoteredza muEurope neUnited States.

2. Kugadzirisa Maitiro: Kugadzirisa Zvinhu Zvisina Kabhoni Kubva Kumagumo Kuenda Kumagumo Kubva Kuchengetedzo Kuenda Kukubvumidzwa Kwemutero

Kugadzirisa zvinhu zvine chekuita nekuchengetedza nharaunda hakusi kushandurwa kwechinhu chimwe chete, asi kushandira pamwe chete kwecheni yese:

Kutarisira Nzvimbo Yekuchengetedza Zvinhu Kwakangwara: Kuburikidza nekugoverwa kwezvinhu munzvimbo imwe chete, kuwanda kwekutumira zvinhu munzvimbo dzakasiyana kunoderedzwa. Network yeBrand Empowerer yekuchengetera zvinhu kunze kwenyika inobvumira kutumirwa kwezvinhu munzvimbo imwe chete, zvichiita kuti daro rekufambisa ripfupike;

Kubviswa Kwemitero Pasina Mapepa: Kushandisa zvakanakira masevhisi ekutevedzera mitemo yeDDP, magwaro ekuzivisa nezvemitero anoiswa padhijitari, zvichideredza kushandiswa kwepepa ukuwo zvichivandudza kushanda kwemitero uye kudzivirira kuburitswa kwemhepo inokonzerwa nekunonoka kwekutakura zvinhu;

Kutevera Nekugadziridza Nzira Munguva Yechokwadi: Uchishandisa sisitimu yekutevera mafambiro emota, nzira dzekufambisa dzinogadziriswa nenzira inochinja-chinja kudzivirira mamiriro ekunze akaipisisa uye kuwanda kwemotokari, zvichiita kuti kutakura zvinhu kuendeswe zvakanaka uye kuderedza kutakurwa kusingakoshi.

3. Kujeka kweCarbon Footprint: Kiyi yekuvaka Consumer Trust

Vatengi havangotarisiri chete zvirongwa zvekuchengetedza nharaunda zvekambani asi vanodawo kuona mhedzisiro inoverengerwa. Brand Empowerer inopa mhando data rekubudisa kabhoni kubva kumagumo kusvika kumagumo nekuisa sisitimu yekuverenga mafambiro ekabhoni: Inogadzira mishumo yekuburitsa kabhoni kubva kuzvinhu zvinotumirwa, ichinyatsotsanangura kuburitsa kabhoni kubva kuzvinhu zvinotengeswa padanho rega rega, kusanganisira kutakurwa kwemugungwa, kutakurwa kwemhepo, uye kuchengetwa kwenzvimbo; inotsigira masevhisi ekubvisa kabhoni kubva kuzvinhu zvinotengeswa, ichibatsira mhando kuwana "kutevedzera mitemo yekubvisa kabhoni kubva kuzvinhu zvinotengeswa" nekutenga forestry carbon credits nedzimwe nzira dzekubvisa kuburitsa kabhoni kubva kuzvinhu zvinotengeswa panguva yekutakura zvinhu; uye inoita kuti data rekubvisa kabhoni kubva kuzvinhu zvinotengeswa riwanikwe pachena kune vatengi, zvakaita sekuratidza "kuburitsa kabhoni kubva kuodha iyi kwadzikiswa" papeji rekutevera mafambiro ezvinhu, zvichivandudza kubatanidzwa kwevatengi uye kuzivikanwa kwavo.

IV. Kuchinja Kwenzvimbo: Kubva "Kuyera Nzvimbo" kuenda ku "Kushambadzira Kwemhando"

Kukosha kwekurongedza zvinhu zvakasvibira uye kutakura zvinhu hakungori mukuchengetedzwa kwezvakatipoteredza chete, asiwo mubasa rayo sechishandiso chikuru mukushambadzira kwemhando - kushandura kugara kwenguva refu kuita kukosha kunobatika kwevatengi kwakakosha pakuvandudza mhando chaiyo.

1. Kutaurirana Zviri Pachena: Kuratidza Vatengi Zvaunoita Nekuchengetedza Ruzivo Rwako
Makambani anofanirwa kuzivisa vatengi zvirongwa zvavo zvekuchengetedza nharaunda, pane kungomirira mibvunzo chete:
Tsanangura zvakajeka hunhu hwezvinhu zvekurongedza uye matanho ekuderedza kabhoni mukuita kwezvirongwa zvekutakura zvinhu pamapeji eruzivo rwechigadzirwa uye maemail ekusimbisa odha;
Goverana nyaya dziri shure kwekuchengetedzwa kwezvakatipoteredza pasocial media, dzakadai sekuti "Kuderedza kwatakaita matani XX emhepo inoburitsa kabhoni kuburikidza nekugadzirisa nzira" uye "Maitiro eR&D ekurongedza zvinhu zvinoora," zvichiita kuti zvirongwa zvezvakatipoteredza zvive nemhedzisiro yakawanda;
Kokai vatengi kuti vatore chikamu muzviito zvekuchengetedza nharaunda, zvakaita sekutanga chirongwa che "kudzokorodza kurongedza," uko vatengi vanogona kugamuchira makuponi emhando yezvigadzirwa kuti vadzose kurongedza kwakamboshandiswa kukero yakatarwa, zvichigadzira kutaurirana kwakanaka.

2. Kusimbiswa kweChitupa: Kusimbisa Kuvimbika kweBrand
Zvitupa zvekuchengetedza nharaunda zvinozivikanwa pasi rose zvinotsigira zvakasimba kuchengetedzeka kwekambani. Brand Empowerer inogona kubatsira mabhizinesi mukubatana nemasangano akakodzera ezvitupa:
Zvitupa Zvekurongedza: Zvakadai sechitupa chinoora cheEU OK Compost uye chitupa cheUS ASTM D6400, zvichiratidza kutevedzera nharaunda pakurongedza;
Zvitupa Zvekuchengetedzwa Kwezvakatipoteredza: Zvakadai sechitupa cheISO 14001 Environmental Management System, zvichiratidza kugona kwekambani iyi kutarisira zvakatipoteredza mukuita kwezvekufambisa;
Kuisa zviratidzo zvechitupa pakurongedza chigadzirwa uye pawebhusaiti yechiratidzo kunoderedza mari yekusarudza vatengi uye kunowedzera kuvimbika kwechiratidzo.

3. Zvidzidzo zveNyaya: Regai Mhedzisiro Izvitaurire Yoga
Zvidzidzo zvepasi rose ndizvo zvishandiso zvine simba zvikuru zvekushambadzira. Imwe kambani yeShopify yakabatana neBrand Empowerer kuti iite nzira dzekutakura zvinhu zvakasvibira uye dzemugungwa: Kutsiva mapurasitiki echinyakare nekugadzira mapurasitiki ebamboo fiber anogona kuora zvakaderedza mitengo yekurongedza ne12% uye kuwedzera kugutsikana kwevatengi ne28%; Kushandisa kutakura zvinhu zvakasvibira mugungwa kwakaderedza kuburitswa kwecarbon ne58%, ukuwo kushanda zvakanaka kwekubvisa zvinhu mumigwagwa kwakawedzera ne30% kuburikidza nemabasa eDDP ekutevedzera mitemo; Iyo kambani yakagovana zvayakawana kuburikidza nemagariro evanhu, zvichikonzera kuwedzera kwe23% mumutengo wekutenga zvinhu zvitsva uye kudzikira kwe17% mumitengo yekutenga vatengi vatsva mukati memwedzi mitatu—uku ndiko kuwedzera kwemutengo wemhando iyi kunounzwa nekushanduka kwemhando iyi.

V. Mhedziso: Kugara kwenguva refu hakusi sarudzo, asi chikamu chisingadzivisiki chekushandiswa kwenguva refu kwezvigadzirwa zvemhando iyi

72% yevatengi vanotarisa pakuchengetedza zvinhu, zvichiratidza shanduko huru mumusika wevatengi wepasi rose: makwikwi emhando yezvigadzirwa akachinja kubva pakugadzirwa nemutengo kusvika pakuzivikanwa kwezvinokosha uye mutoro wevanhu. Kurongedza zvinhu zvakachena uye mafambiro ezvekufambisa zvinhu hazvisisiri "kudyara mari yakawanda," asi "kudyara mari zvine hungwaru" kune mhando dzezvigadzirwa kuti dzivake makwikwi makuru.

Brand Empowerer, semubatsiri webasa anobatanidzwa zvakanyanya mukutarisira zvinhu zvepasi rose uye manejimendi ezvekutengesa, anotenda zvakasimba kuti shanduko yezvekurima haisi yega, asi kusimudzira pamwe chete muketani yese yezvekudya. Nekubatanidza vatengesi vezvinhu zvemhando yepamusoro zvine hushamwari kune zvakatipoteredza, kugadzirisa network yepasi rose yezvekudyara ine kabhoni shoma, uye kupa mhinduro dzakagadzirirwa green, tinobatsira mabrandi emunyika kuti arambe achivandudza kukosha kwebrand uku achipindura zvinodiwa nevatengi.