72% o ngā Kaihoko e Arotahi ana ki te Oranga Tonu: Me pēhea te Whakakaha a te Tākai me te Whakahaere Rautaki Kakariki i te Whakapai Ake i te Uara o te Waitohu

72% o ngā Kaihoko e Arotahi ana ki te Oranga Tonu: Me pēhea te Whakakaha a te Tākai me te Whakahaere Rautaki Kakariki i te Whakapai Ake i te Uara o te Waitohu

I roto i te mākete kaihoko o te ao e whanake haere ana i ēnei rā, ehara te oranga tonutanga i te "pōnahi tāpiri" noa iho, engari he "pātai me whakautu" mā ngā waitohu hei whakatū i a rātou anō. E whakaatu ana ngā raraunga e 72% o ngā kaihoko o te ao e whakauru ana i te mōhiotanga taiao ki roto i ā rātou whakatau hoko, ā, e pai ana hoki ki te utu i te utu nui mō ngā hua oranga tonutanga. Mō ngā waitohu whakawhiti-rohe, ko te whakahaere me te takai, hei hononga matua ki te toro atu ki ngā kaihoko, ehara i te mea ka whakautu noa ki ngā tono matua a ngā kaihoko engari ka noho hei arai whakataetae matua mō te rerekētanga o te waitohu. Ko Brand Empowerer, he maha ngā tau o te wheako ki ngā ratonga whakahaere me ngā ratonga mekameka tuku o te ao, kua kite i te tini o ngā waitohu e eke ana ki te rongonui me te tipu hua mā roto i ngā otinga matomato—ko te takai me te whakahaere matomato kei te noho hei miihini matua mō ngā whakapainga uara waitohu.

I. He aha te take e tino whakapau kaha ai ngā kaihoko ki te oranga tonutanga? E toru ngā kaupapa matua kei muri i tēnei

Ko te arotahi a ngā kaihoko o te ao ki te oranga tonutanga he mea e pā ana ki te pakeketanga o te mōhiotanga o ngā kaihoko me te ara ake o te whakaaro ki ngā kawenga pāpori. Ko ōna kaupapa matua e arohia ana ki ngā kaupapa e toru:

Te Herenga Hōhonu o te Tuakiri Uara: Kāore ngā kaihoko o ēnei rā, inā koa ko te Reanga Z, e makona ana ki ngā mahi taketake o ngā hua, engari e hiahia ana rātou ki te whiriwhiri i ngā waitohu e hangai ana ki ō rātou ake uara taiao. E whakaatu ana tētahi pūrongo kaihoko o te EU e 68% o ngā kaihoko e whakapono ana ko ngā kaupapa taiao a tētahi waitohu e whai pānga ana ki tō rātou pono, ā, ko ngā mahi whakahaere me ngā takai te "kāri karanga taiao" tino tika a te waitohu, e whakatau tika ana i te whakawhirinaki o ngā kaihoko.

Kore rawa e aro ki ngā "para huna": Ko te nui rawa o ngā takai, te whakamahi nui i ngā rauemi kotahi te whakamahinga, me ngā huarahi kawe koretake i roto i ngā mahi whakawhiti-rohe kua roa nei e arohia ana e ngā kaihoko. E whakaatu ana ngā rangahau e 59% o ngā kaihoko ka whakarērea te hoko nā te mea e whakamahia ana e te waitohu he takai kāore e taea te hangarua, ā, e 47% ka kaha ki te whakapuaki i ō rātou wheako ki ngā waitohu hoa taiao—he tere ake te horapa o ngā take kino i ngā urupare noa a ngā kaihoko.

Ngā tono takirua mō te tutuki i ngā whakaritenga me te whakawhirinaki: He maha ngā whenua o te ao kua whakatinana i ngā ture taiao. E hiahiatia ana e te Ture Whakatakotoranga me te Para Tākai a te EU kia 65% te auau hangarua tākai i te tau 2030, ā, e whakahau ana a California i ngā tākai pirau-koiora mō te hokohoko ipurangi. Ko te arotahi a ngā kaihoko ki te oranga tonutanga ko te tirotiro huna i te tutuki i ngā whakaritenga o te waitohu, ā, ko ngā mahi whakahaere me ngā tākai matomato he whakaaturanga tika o ngā kaha tutuki i ngā whakaritenga o te waitohu.

II. Te Tākai Kakariki: He Huringa mai i te "Tiaki i ngā Hua" ki te "Whakarato Uara"

Hei "pūwāhi tuatahi" mō ngā hua e tae atu ana ki ngā kaihoko, me whakataurite te panonitanga matomato o te takai i te atawhai taiao, te whaihua, me te whakaaturanga waitohu, kaua e whakakapi noa i ngā rauemi. I runga i ngā āhuatanga ahurei o ngā mahi kawe whakawhiti-rohe, ka taea te whakatinana i tēnei mai i ngā taha e whai ake nei:

1. Auahatanga Rauemi: Te Whakataurite i te Tiaki Taiao me te Haumaru
He tawhiti te kawe waka whakawhiti-rohe, me tutuki i te wā kotahi ngā whakaritenga e rua o te "whakangaromanga" me te "ātete ki te kino." He whānuitanga o ngā kōwhiringa rauemi matomato a Brand Empowerer mō ngā waitohu i roto i āna ratonga tākai ritenga:
Ngā kirihou koiora pirau: Mā te whakamahi i ngā rauemi mata ka taea te whakahou pēnei i te māngaro kānga me te muka bamboo, ka pirau wawe ēnei rauemi i roto i te taiao i muri i te maka atu, ā, ka kore e poke te oneone;
Ngā Rauemi Whakangāwari: Mā te whakakapi i te pahuka tuku iho ki te pepa honikoma me te penupenu i whakarewaina, he mama ake ēnei rauemi, he taea te hangarua, ā, he whakaiti i ngā tukunga waro i te wā e kawe ana;
Te Whakamahi Anō i ngā Rauemi Hangarua: Te tukatuka anō i ngā pouaka kātene me ngā kirihou hangarua hei rauemi tākai e tutuki ana i ngā paerewa kawe waka o te ao, te whakaiti i ngā para me ngā utu tākai.

Ko te mea nui, ehara te takai matomato i te "tiakitanga patunga tapu"—ka whakahaerehia e te pūnaha whakahaere kounga a Brand Empowerer ngā whakamātautau maturuturu me te kuru i runga i ngā takai matomato hei whakarite i te tiakitanga hua whai hua i te wā e kawe ana i ngā whenua, me te karo i te maumau rauemi me ngā amuamu a te kaihoko i puta mai i te kino o te takai.

2. Arotautanga Hoahoa: Tangohanga + Whakaaturanga Waitohu

Ehara i te mea ka moumou rauemi noa te nui rawa o ngā takai, engari ka piki ake hoki ngā utu whakahaere me ngā tukunga waro. Ko te kaupapa matua o te takai matomato ko te "hoahoa māmā":
Tākai Āhuahira: Tākai kua whakaritea kia uru ki ngā rahi o te hua, kia whakaitihia ai ngā āputaputa, kia ngāwari ai te whakarārangi mō te kawe, kia pai ake ai te whakamahinga o ngā ipu;
Hoahoa Maha-Mahi: Ka whakakotahi te takai i te rokiroki me te whakamahinga anō, pērā i ngā putea kakahu hangarua ka taea te takai mai i ngā waitohu kakahu, ka taea e ngā kaihoko te whakamahi anō hei putea hokohoko, ka roa ake te roa o te oranga o te takai;
Whakaurunga Waitohu: Mā te tā i ngā tohu waitohu me ngā ariā taiao ki runga i ngā takai pirau ka whakaatu i te uara o te waitohu, ka whakamana hoki i ngā kaihoko ki te tautoko i te rapunga whakaaro taiao o te waitohu—he tino ōrite tēnei ki ngā ratonga waitohu ODM/OEM a Brand Empowerer, ka waiho te takai matomato hei toronga o te hokohoko waitohu.

3. Ngā Whakaaro Hē mō te Utu: Ehara te Tākai Kakariki i te "Whārite mō te Utu Nui"

He maha ngā waitohu e manawapa ana kei piki ake ngā utu mō ngā takai matomato, engari ko te āhua tūturu he rerekē rawa: mā te whakangawari i ngā rauemi me te hoahoa ā-pūrere, ka taea e ngā takai matomato te whakaiti i te whakamahinga rauemi me te taumaha kawe, ka penapena i te 15%-20% o ngā utu katoa i te wā roa. Ka whakauruhia e Brand Empowerer ngā rauemi o te ao o ngā kaiwhakarato rauemi taiao kounga teitei hei whakarato i ngā waitohu ki ngā otinga takai matomato utu-pai, e āhei ai ngā waitohu iti me te rahi-waenga ki te whakatinana ngāwari i ngā rautaki takai pumau.

III. Te Whakahaere Rautaki Kakariki: He Whakapai ake i te "Kawe Utauta" ki te "Whakakī Waro-Iti"

Ko te mahi kawe waka whakawhiti-rohe tētahi o ngā pūtake matua o ngā tukunga waro. Ko tōna panonitanga matomato me whai huarahi pūnaha puta noa i ngā āhuatanga maha, tae atu ki ngā tikanga kawe waka, te whakamahere huarahi, me te arotau i ngā tukanga, me te whai whakaaro anō hoki ki te wā tika me te tutuki i ngā whakaritenga—koinei tonu te painga matua o Brand Empowerer.

1. Ngā Aratau Kawe: Ngā Kōwhiringa Waro-Iti mā te Kawe Waenga Maha
He maha ngā wā ka pāngia te kawe waka kotahi-ara e te nui o ngā tukunga waro me ngā wā tuku kore pumau. Mā te whakamahi i ngā huinga pēnei i te "moana-rangi" me te "tereina-moana", ka whakapai ake i ngā utu me te whakaiti i te tapuwae waro:
Te Whakakapinga o te Utauta Rererangi-Moana ki te Utauta Rererangi Parakore:** I roto i ngā horopaki me te wā poto, mā te whakamahi i te tauira kawe waka rererangi "moana + rangi" ka taea te whakaiti i ngā tukunga waro neke atu i te 60% ki te whakaritea ki te uta rererangi parakore. Hei tāpiri, mā ngā āheinga arotau huarahi a Brand Empowerer ka tutuki ngā wā tukunga i ngā whakaritenga o ngā tūāpapa pēnei i a Amazon FBA.
Te Whakatairanga i ngā Ara Waro-Iti: Mā te whakamahi i ngā raraunga whatunga kawe waka o te ao, ka karohia ngā ara kīkī, ka whakaiti i te wā noho mō ngā kaipuke me ngā waka rererangi, ka whakaiti anō hoki i ngā tukunga waro.
Te Whakamahi i te Pūngao Hou: I roto i te tuku me te kohi i ngā waka i ngā wā poto, ka whakaitihia e ngā mahi tahi me ngā kaiwhakarato ratonga pūngao hou ā-rohe ngā tukunga waro i roto i ngā waka o te tāone, e hangai ana ki ngā kaupapa here taiao i Ūropi me te Hononga o Amerika.

2. Te Arotau i te Tukanga: Te Whakahaere Waro-iti Mutunga-ki-Mutu mai i te Whare Putunga ki te Whakakorenga Tikanga

Ehara te mahi kawe rauemi matomato i te whakarerekētanga o tētahi hononga kotahi, engari he mahi tahi ki te arotau i te mekameka katoa:

Te Whakahaere Whare Taonga Atamai: Mā te tohatoha rawa matua, ka whakaitihia te auau o ngā whakawhiti ā-rohe. Mā te whatunga whare taonga o tāwāhi a Brand Empowerer ka taea te tuku ā-rohe, ka whakapoto i te tawhiti kawe;

Te Whakawāteatanga Taake Kore Pepa: Mā te whakamahi i ngā painga o ngā ratonga tutuki i ngā whakaritenga a te DDP, ka mamatihia ngā tuhinga whakapuakitanga taake, ka whakaiti i te whakamahinga pepa me te whakapai ake i te whai huatanga o te whakawāteatanga me te karo i ngā tukunga waro tāpiri i puta mai i ngā whakaroa utanga;

Te Aroturuki Wā-Tūturu me te Whakatikatika Huarahi: Mā te whakamahi i te pūnaha aroturuki mahi, ka arotauhia ngā huarahi kawe waka kia kore ai e tino pāngia e te huarere kino me te raruraru o ngā waka, kia pai ai te tuku me te whakaiti i ngā kawe waka kāore e hiahiatia.

3. Te Mārama o te Tapuwae Waro: Te Mea Matua ki te Hanga i te Whakawhirinakitanga o ngā Kaihoko

Ehara i te mea ko ngā kaupapa taiao a te waitohu anake ka arohia e ngā kaihoko, engari e hiahia ana hoki kia kite i ngā hua ka taea te ine. Ka whakaratohia e Brand Empowerer ngā raraunga tukunga waro mai i te tīmatanga ki te mutunga ki ngā waitohu mā te whakauru i tētahi pūnaha kaute tapuwae waro: Ka whakaputahia e ia ngā pūrongo tukunga waro mō ia uta, me te tautuhi mārama i ngā tukunga waro i ia wāhanga, tae atu ki ngā utanga moana, ngā utanga rangi, me ngā whare putunga; ka tautokohia e ia ngā ratonga whakakorenga waro, ka āwhina i ngā waitohu kia tutuki te "ture kore-waro" mā te hoko i ngā whiwhinga waro ngahere me ētahi atu tikanga hei whakakore i ngā tukunga waro i puta i te wā o ngā mahi kawe waka; ā, ka tukuna ngā raraunga tapuwae waro ki ngā kaihoko kia tūmatanui, pērā i te whakaatu "Kua whakakorengia ngā tukunga waro mō tēnei ota" i te whārangi aroturuki kawe waka, ka whakarei ake i te whai wāhi me te tautuhi a ngā kaihoko.

IV. Te Huringa Kakariki: Mai i "Ngā Mahi Taiao" ki "Te Hokohoko Waitohu"

Ko te uara o te takai matomato me te whakahaere ratonga ehara i te mea kei te tiaki taiao anake, engari kei roto hoki i tōna tūranga hei rawa matua i roto i te hokohoko waitohu—ko te huri i te oranga tonutanga hei uara tūturu mā ngā kaihoko he mea nui mō te whakapai ake i te waitohu.

1. Whakawhitiwhiti Kōrero Mārama: Te Whakaatu i ō Mahi Kakariki ki ngā Kaihoko
Me whakapuaki wawe ngā waitohu i ā rātou kaupapa matomato ki ngā kaihoko, kaua e tatari noa ki ngā pātai:
Whakamāramahia mārama ngā āhuatanga taiao o ngā rauemi tākai me ngā mehua iti-waro i roto i te tukanga whakahaere taonga i runga i ngā whārangi taipitopito hua me ngā īmēra whakaū ota;
Tukuna ngā kōrero mō ngā mahi kawe rauemi matomato ki runga i ngā pāpāho pāpori, pērā i te "Me pēhea tā mātou whakaiti i te XX tana o ngā tukunga waro mā te arotau i ngā huarahi" me te "Te tukanga R&D o ngā takai pirau," kia nui ake ai te pānga o ngā kaupapa taiao;
Karangatia ngā kaihoko ki te whai wāhi atu ki ngā mahi taiao, pērā i te whakarewatanga o tētahi "kaupapa hangarua mōkihi," ka taea e ngā kaihoko te whiwhi tīkitipati waitohu mō te whakahoki i ngā mōkihi kua whakamahia ki tētahi wāhitau kua tohua, ka waihanga i tētahi taunekeneke pai.

2. Whakamana Tiwhikete: Te Whakapakari i te Mana o te Waitohu
Ko ngā tiwhikete taiao e mōhiotia whānuitia ana e te ao he tautoko kaha mō te pumau o tētahi waitohu. Ka taea e Brand Empowerer te āwhina i ngā waitohu ki te hono atu ki ngā rōpū tiwhikete e tika ana:
Ngā Tiwhikete Rauemi Tākai: Pērā i te tiwhikete pirau-koiora a te EU OK Compost me te tiwhikete US ASTM D6400, e whakaatu ana i te tutuki i te taiao o te tākai;
Tiwhikete Taiao Whakahaere Rauemi: Pērā i te tiwhikete Pūnaha Whakahaere Taiao ISO 14001, e whakaatu ana i ngā pūkenga whakahaere taiao o te waitohu i roto i te tukanga whakahaere rauemi;
Mā te whakaatu i ngā tohu tiwhikete ki runga i ngā takai hua me te paetukutuku waitohu ka whakaiti i ngā utu whakatau a ngā kaihoko, ā, ka whakarei ake i te mana o te waitohu.

3. Ngā Akoranga Take: Tukua ngā Hua kia Kōrero mō rātou anō
Ko ngā rangahau take o te ao tūturu te taputapu hokohoko tino kaha. I mahi tahi tētahi waitohu whakawhiti-rohe a Shopify me Brand Empowerer ki te whakatinana i ngā otinga takai matomato me te kawe waka rererangi-moana: Mā te whakakapi i ngā takai kirihou tuku iho ki ngā takai muka bamboo pirau-ora i whakaiti i ngā utu takai mā te 12% me te whakanui ake i te pai o te kiritaki mā te 28%; Mā te tango i ngā waka rererangi-moana i whakaiti i ngā tukunga waro mā te 58%, ā, i whakapai ake te whai huatanga o te whakakorenga tikanga mā te 30% mā roto i ngā ratonga tutuki DDP; I tohaina e te waitohu āna whakatutukitanga taiao mā roto i ngā pāpāho pāpori, ā, i hua ake ai he pikinga 23% o te reiti hoko anō me te hekenga 17% o ngā utu whiwhi kiritaki hou i roto i ngā marama e toru—koinei te uara waitohu tāpiri i puta mai i te panoni matomato.

V. Whakamutunga: Ehara te pumau i te kōwhiringa, engari he wāhanga kore e taea te karo o te whakaaro roa mō te waitohu

E 72% o ngā kaihoko e aro ana ki te oranga tonutanga, e whakaata ana i te panonitanga nui i roto i te mākete kaihoko o te ao: kua whanake te whakataetae waitohu mai i te hua me te utu ki te mōhiotanga uara me te kawenga pāpori. Kāore te takai matomato me te kawe i ngā taonga he "haumitanga tāpiri," engari he "haumitanga rautaki" mā ngā waitohu hei hanga i te whakataetae matua.

Hei hoa mahi ratonga a Brand Empowerer e whai wāhi nui ana ki ngā mahi whakahaere mekameka tuku me te whakahaere ratonga o te ao, e whakapono ana ia ehara te panonitanga matomato i te mahi takitahi, engari he mahi tautoko tahi puta noa i te mekameka uara katoa. Mā te whakauru i ngā kaiwhakarato rauemi kounga teitei e pai ana ki te taiao, te arotau i te whatunga ratonga waro-iti o te ao, me te whakarato i ngā otinga matomato kua whakaritea, ka āwhina mātou i ngā waitohu whakawhiti-rohe ki te whakatutuki i te whakapai tonu i te uara waitohu me te whakautu i ngā tono a ngā kaihoko.