72% ya Ogula Amaganizira Kwambiri za Kukhazikika: Momwe Ma Packaging ndi Ma Logistics Obiriwira Amathandizira Kukweza Mtengo wa Brand

72% ya Ogula Amaganizira Kwambiri za Kukhazikika: Momwe Ma Packaging ndi Ma Logistics Obiriwira Amathandizira Kukweza Mtengo wa Brand

Mu msika wa ogula padziko lonse lapansi womwe ukusintha masiku ano, kukhazikika sikulinso "bonasi" chabe, koma "funso lofunika kuyankha" kuti makampani adzikhazikitse okha. Deta ikuwonetsa kuti 72% ya ogula padziko lonse lapansi amagwiritsa ntchito chidziwitso cha chilengedwe pakupanga zisankho zawo zogula ndipo ali okonzeka kulipira ndalama zambiri pazinthu zokhazikika. Kwa makampani odutsa malire, zinthu zoyendera ndi ma CD, monga maulalo ofunikira pakufikira ogula, sikuti amangoyankha zofuna zazikulu za ogula komanso amakhala chopinga chachikulu cha mpikisano pakusiyanitsa mitundu. Brand Empowerer, yemwe ali ndi zaka zambiri pantchito zoyendera padziko lonse lapansi komanso ntchito zogulitsa, wawona makampani ambiri akukwaniritsa mbiri komanso phindu kudzera mu njira zobiriwira - ma CD oyendera ndi zinthu zoyendera akukhala injini yayikulu yokweza mtengo wamitundu.

I. N’chifukwa Chiyani Ogula Amadzipereka Kwambiri pa Kukhazikika kwa Zinthu? Mfundo Zitatu Zofunika Kwambiri Zomwe Zili M'mbuyo Mwake

Kuyang'ana kwambiri kwa ogula padziko lonse lapansi pa kukhazikika kwa zinthu kumakhudza kukhwima kwa chidziwitso cha ogula komanso kudzutsa chidziwitso cha udindo wa anthu. Mphamvu zake zazikulu zimayikidwa m'magawo atatu:

Kugwirizana Kwambiri ndi Mtengo: Ogula amakono, makamaka M'badwo Z, sakukhutiranso ndi ntchito zoyambira za zinthu koma amakonda kusankha mitundu yomwe imagwirizana ndi zomwe amakonda zachilengedwe. Lipoti la ogula la EU likuwonetsa kuti 68% ya ogula amakhulupirira kuti njira zachilengedwe za kampani zimakhudza kukhulupirika kwawo, ndi zinthu zoyendera ndi ma CD omwe ndi "khadi loyitanitsa zachilengedwe" la kampaniyo mwachindunji, lomwe limatsimikizira mwachindunji kudalirika kwa ogula.

Kusalolera konse "zinyalala zobisika": Kulongedza kwambiri, kugwiritsa ntchito mopitirira muyeso zinthu zogwiritsidwa ntchito kamodzi kokha, ndi njira zoyendera zosafunikira m'malo odutsa malire kwakhala chinthu chomwe ogula akhala akuchiganizira kwambiri. Kafukufuku akusonyeza kuti 59% ya ogula sagula chifukwa kampani imagwiritsa ntchito ma pulasitiki osagwiritsidwanso ntchito, ndipo 47% amagawana zomwe akumana nazo ndi makampani osawononga chilengedwe - milandu yoyipa imafalikira mwachangu kwambiri kuposa ndemanga za ogula wamba.

Zofunikira ziwiri zotsatizana ndi kudalirana: Mayiko ambiri padziko lonse lapansi akhazikitsa malamulo okhudza chilengedwe. Lamulo la EU la Packaging and Packaging Waste Directive likufuna kuti pakhale chiwongola dzanja cha 65% chobwezeretsanso mapaketi pofika chaka cha 2030, ndipo California ilamula kuti mapaketi osinthika awonongeke kuti agwiritsidwe ntchito pa intaneti. Kuyang'ana kwambiri pa kukhazikika kwa zinthu kumaphatikizapo kuwunika mosabisa momwe mtundu wa malonda umagwiritsidwira ntchito, ndipo zinthu zobiriwira ndi mapaketi ndi zizindikiro za luso la kampani yotsatizana ndi malamulo.

II. Kupaka Zobiriwira: Kusintha kuchokera ku "Kuteteza Zogulitsa" kupita ku "Kupereka Mtengo"

Monga "malo oyamba ogwirira ntchito" kwa zinthu zomwe zimafikira ogula, kusintha kwa zinthu zobiriwira m'mabokosi kuyenera kulinganiza bwino chilengedwe, kugwiritsa ntchito bwino zinthu, komanso mawonekedwe a kampani, m'malo mongosintha zinthu. Poganizira za makhalidwe apadera a zinthu zodutsa malire, izi zitha kuchitika kuchokera kuzinthu zotsatirazi:

1. Kupanga Zinthu Zatsopano: Kulinganiza Kuteteza ndi Kuteteza Zachilengedwe
Mayendedwe odutsa malire amaphatikizapo mtunda wautali, womwe umafuna kuti kulongedza zinthu kukwaniritse zofunikira ziwiri za "kuwonongeka" ndi "kukana kuwonongeka." Brand Empowerer imapatsa makampani mitundu yosiyanasiyana ya zinthu zobiriwira mu ntchito zawo zolongedza zinthu:
Ma Bioplastic Otha Kuwonongeka: Pogwiritsa ntchito zinthu zongowonjezedwanso monga chimanga ndi ulusi wa nsungwi, zinthuzi zimawonongeka mofulumira m'chilengedwe zikatayidwa, kupewa kuipitsa nthaka;
Zipangizo Zosavuta Zokometsera: Posintha thovu lachikhalidwe ndi pepala la uchi ndi zamkati zoumbidwa, zipangizozi ndi zopepuka, zobwezerezedwanso, ndipo zimachepetsa mpweya woipa panthawi yonyamula;
Kugwiritsanso Ntchito Zinthu Zobwezerezedwanso: Kukonzanso mabokosi a makatoni ndi mapulasitiki obwezerezedwanso kukhala zinthu zopakira zomwe zikugwirizana ndi miyezo yapadziko lonse lapansi yoyendera, kuchepetsa zinyalala ndikuchepetsa ndalama zopakira.

Chofunika kwambiri ndichakuti ma CD obiriwira si okhudza "kusiya chitetezo"—dongosolo lowongolera khalidwe la Brand Empowerer limachita mayeso ogwetsa ndi kuphwanya ma CD obiriwira kuti atsimikizire chitetezo chogwira ntchito panthawi yonyamula katundu kudutsa malire, kupewa kutaya kwa zinthu ndi madandaulo a ogula chifukwa cha kuwonongeka kwa ma CD.

2. Kukonza Kapangidwe: Kuchotsa + Kuwonetsa Mtundu

Kupaka zinthu mopitirira muyeso sikuti kungowononga chuma chokha komanso kumawonjezera ndalama zoyendetsera zinthu komanso mpweya woipa wa carbon. Mfundo yaikulu ya kupaka zinthu zobiriwira ndi "kapangidwe kosavuta":
Kupaka Modular: Kupaka kopangidwa mwamakonda kuti kugwirizane ndi kukula kwa zinthu, kuchepetsa malo opanda kanthu ndikuthandizira kuyika zinthu zambiri kuti zinyamulidwe, kukonza momwe chidebecho chimagwiritsidwira ntchito;
Kapangidwe ka Ntchito Zambiri: Kupaka kumaphatikiza kusungira ndi kugwiritsanso ntchito, monga matumba a nsalu opindidwa obwezerezedwanso ochokera ku mitundu ya zovala, omwe ogula angagwiritsenso ntchito ngati matumba ogulira zinthu, kukulitsa moyo wa phukusi;
Kuphatikiza Brand: Kusindikiza ma logo a brand ndi malingaliro okhudza chilengedwe pa ma CD otha kuwonongeka kumasonyeza kufunika kwa brand ndipo kumalimbikitsa ogula kukhala ochirikiza malingaliro a chilengedwe a brand—izi zikugwirizana bwino ndi ntchito za Brand Empowerer's ODM/OEM, zomwe zimapangitsa kuti ma CD obiriwira akhale njira yowonjezera malonda a brand.

3. Malingaliro Olakwika Pamtengo: Kupaka Kobiriwira Si "Chimodzimodzi Chokwera Mtengo"

Makampani ambiri akuda nkhawa kuti ma CD obiriwira adzawonjezera ndalama, koma zoona zake n’zakuti: kudzera mu kuphweka kwa zinthu ndi kapangidwe kake, ma CD obiriwira amatha kuchepetsa kugwiritsidwa ntchito kwa zinthu ndi kulemera kwa katundu, zomwe zingapulumutse ndalama zokwana 15%-20% pakapita nthawi. Brand Empowerer imagwirizanitsa zinthu zapadziko lonse lapansi zomwe zimagulitsa zinthu zabwino kwambiri zachilengedwe kuti zipatse makampani njira zotsika mtengo zogulira ma CD obiriwira, zomwe zimathandiza makampani ang'onoang'ono ndi apakatikati kuti agwiritse ntchito mosavuta njira zokhazikika zogulira ma CD.

III. Zamalonda Zachilengedwe: Kukweza kuchokera ku "Kuyendetsa Katundu" kupita ku "Kukwaniritsa Katundu Wochepa"

Kutumiza katundu m'malire ndi chimodzi mwa zinthu zazikulu zomwe zimapangitsa kuti mpweya utuluke. Kusintha kwake kobiriwira kumafuna njira yolongosoka m'njira zosiyanasiyana, kuphatikizapo njira zoyendera, kukonzekera njira, ndi kukonza njira, komanso kuganizira nthawi ndi nthawi komanso kutsatira malamulo—imeneyi ndiye phindu lalikulu la Brand Empowerer.

1. Njira Zoyendera: Zosankha Zopanda Mpweya Wokwanira Kudzera mu Mayendedwe Amitundu Iwiri
Mayendedwe a njira imodzi nthawi zambiri amakhala ndi mpweya woipa wambiri komanso nthawi yotumizira yosakhazikika. Mayendedwe amitundu yosiyanasiyana, kudzera mu kuphatikizana monga "mpweya wa m'nyanja" ndi "njanji-nyanja," amakonza mtengo ndikuchepetsa kuchuluka kwa mpweya woipa:
Kuyenda Pakati pa Nyanja ndi Mlengalenga Kulowa M'malo mwa Kuyenda Panja kwa Mpweya Woyera:** Muzochitika zomwe zimafunikira nthawi yochepa, kugwiritsa ntchito njira yoyendera pakati pa nyanja ndi mpweya kungachepetse mpweya woipa wa carbon ndi kupitirira 60% poyerekeza ndi kuyenda panja kwa mpweya woyera. Kuphatikiza apo, luso la Brand Empowerer lokonza njira limaonetsetsa kuti nthawi yotumizira ikukwaniritsa zofunikira za nsanja monga Amazon FBA.
Kuika Patsogolo Njira Zogwiritsa Ntchito Mpweya Wochepa: Kugwiritsa ntchito deta ya netiweki yapadziko lonse lapansi, njira zodzaza zimapewedwa, kuchepetsa nthawi yogwira ntchito ya sitima ndi ndege, komanso kuchepetsa mpweya woipa womwe umatulutsa mpweya.
Kugwiritsa Ntchito Mphamvu Zatsopano: Potumiza ndi kutenga katundu nthawi yochepa, mgwirizano ndi opereka mphamvu zatsopano m'deralo umachepetsa mpweya woipa wa carbon mu mayendedwe a m'mizinda, mogwirizana ndi mfundo zachilengedwe ku Europe ndi United States.

2. Kukonza Njira: Kukonza Zinthu Zochepa Zochokera ku Malo Osungiramo Zinthu mpaka Kuchotsa Katundu

Kukonza zinthu zobiriwira sikusintha kwa ulalo umodzi, koma kukonza bwino unyolo wonse mogwirizana:

Kasamalidwe ka Nyumba Yosungiramo Zinthu Mwanzeru: Kudzera mu kugawa zinthu m'malo osiyanasiyana, kuchuluka kwa kusamutsa katundu m'madera osiyanasiyana kumachepa. Netiweki ya nyumba yosungiramo zinthu ya Brand Empowerer yakunja imalola kutumiza katundu m'deralo, kuchepetsa mtunda woyendera;

Kuchotsera Misonkho Yopanda Mapepala: Pogwiritsa ntchito ubwino wa ntchito zotsata malamulo a DDP, zikalata zolengeza za misonkho zimasinthidwa kukhala za digito, kuchepetsa kugwiritsa ntchito mapepala pomwe kukuwongolera bwino momwe misonkho imagwiritsidwira ntchito komanso kupewa kutulutsa mpweya woipa womwe umayambitsidwa ndi kuchedwa kwa katundu;

Kutsata Njira Pa Nthawi Yeniyeni ndi Kusintha Njira: Pogwiritsa ntchito njira yotsatirira zinthu, njira zoyendera zimakonzedwa bwino kuti zipewe nyengo yoipa komanso kuchulukana kwa magalimoto, kuonetsetsa kuti magalimoto akuyenda bwino komanso kuchepetsa mayendedwe osafunikira.

3. Kuwonekera kwa Kaboni: Chinsinsi Chomangira Chidaliro cha Ogula

Ogula samangoyang'ana kwambiri zoyesayesa zachilengedwe za kampani yawo komanso amafuna kuona zotsatira zomwe zingatheke. Brand Empowerer imapatsa makampani deta yochokera kumapeto mpaka kumapeto yotulutsa mpweya wa carbon poyambitsa njira yowerengera ndalama zochotsera mpweya wa carbon: Imapanga malipoti otulutsa mpweya wa carbon pa katundu aliyense wotumizidwa, kufotokoza momveka bwino mpweya wa carbon pa gawo lililonse, kuphatikizapo katundu wa panyanja, katundu wa m'mlengalenga, ndi malo osungiramo zinthu; imathandizira ntchito zochotsera mpweya wa carbon, kuthandiza makampani kukwaniritsa "kutsatira malamulo okhudza mpweya wa carbon" pogula nkhalango ndi njira zina zochepetsera mpweya wa carbon womwe umapangidwa panthawi yotumiza katundu; ndipo imapangitsa kuti deta yochotsera mpweya wa carbon ipezeke kwa ogula, monga kuwonetsa "Utsi wa carbon wa lamuloli wathetsedwa" patsamba lotsata katundu, kukulitsa chidwi cha ogula ndi kuzindikira.

IV. Kusintha kwa Zobiriwira: Kuchokera ku "Miyezo Yachilengedwe" kupita ku "Kutsatsa kwa Brand"

Kufunika kwa ma CD obiriwira komanso zinthu zoyendera sikuti kumangoteteza chilengedwe chokha, komanso udindo wake monga chuma chachikulu pakutsatsa malonda a mtundu—kusintha kukhazikika kukhala phindu lenileni kwa ogula ndikofunikira pakukweza mtundu weniweni.

1. Kulankhulana Mosabisa: Kuwonetsa Ogula Ntchito Zanu Zoteteza Chilengedwe
Makampani ayenera kuuza ogula za njira zawo zotetezera chilengedwe, m'malo mongoyembekezera mafunso okha:
Fotokozani momveka bwino za makhalidwe abwino a zinthu zopakira ndi njira zochepetsera mpweya woipa mu ndondomeko ya zinthu pamasamba atsatanetsatane wa malonda ndi maimelo otsimikizira maoda;
Gawani nkhani zokhudza kayendetsedwe ka zinthu zachilengedwe pa malo ochezera a pa Intaneti, monga "Momwe tinachepetsera matani XX a mpweya woipa wa carbon kudzera mu kukonza njira" ndi "Njira ya kafukufuku ndi chitukuko cha mapaketi owonongeka," zomwe zimapangitsa kuti ntchito zachilengedwe zikhale zothandiza kwambiri;
Itanani ogula kuti achite nawo zinthu zokhudzana ndi chilengedwe, monga kuyambitsa "pulogalamu yobwezeretsanso ma paketi," komwe ogula amatha kulandira makuponi a kampani kuti abwezeretse ma paketi ogwiritsidwa ntchito ku adilesi yosankhidwa, zomwe zimapangitsa kuti pakhale kulumikizana kwabwino.

2. Kuvomereza Chitsimikizo: Kulimbitsa Kudalirika kwa Brand
Ziphaso zodziwika padziko lonse lapansi zokhudzana ndi chilengedwe zimatsimikizira kuti kampani ikupitilizabe kugwira ntchito. Brand Empowerer ingathandize makampani kulumikizana ndi mabungwe oyenerera a ziphaso:
Ziphaso Zopangira Zinthu: Monga chiphaso cha EU OK Compost chosawonongeka ndi chiphaso cha US ASTM D6400, chotsimikizira kuti phukusili likutsatira malamulo okhudza chilengedwe;
Ziphaso Zachilengedwe Zokhudza Malo Ogulitsira Zinthu: Monga satifiketi ya ISO 14001 Environmental Management System, kusonyeza luso la kampani yosamalira zachilengedwe pa ntchito yogulitsa zinthu;
Kuwonetsa zizindikiro za satifiketi pa phukusi la malonda ndi tsamba lawebusayiti la malonda kumachepetsa ndalama zopangira zisankho kwa ogula komanso kumawonjezera kudalirika kwa malonda.

3. Zochitika: Lolani Zotsatira Zidzilankhulire Zokha
Kafukufuku wa zochitika zenizeni ndi chida champhamvu kwambiri chotsatsa malonda. Kampani ya Shopify yodutsa malire inagwirizana ndi Brand Empowerer kuti ikhazikitse njira zosungiramo zinthu zobiriwira komanso zoyendera pakati pa nyanja: Kusintha ma phukusi apulasitiki achikhalidwe ndi ma phukusi a ulusi wa nsungwi omwe amatha kuwonongeka kunachepetsa ndalama zosungiramo zinthu ndi 12% ndikuwonjezera kukhutitsidwa kwa makasitomala ndi 28%; Kugwiritsa ntchito mayendedwe pakati pa nyanja ndi mpweya kunachepetsa kutulutsa mpweya wa carbon ndi 58%, pomwe kugwiritsa ntchito bwino njira zochotsera zinthu panja kunakula ndi 30% kudzera mu ntchito zotsatizana ndi DDP; Kampaniyi inagawana zomwe yakwaniritsa pazachilengedwe kudzera pa malo ochezera a pa Intaneti, zomwe zinapangitsa kuti chiwonjezeko cha 23% cha kugulanso zinthu komanso kuchepetsa 17% kwa ndalama zogulira makasitomala atsopano mkati mwa miyezi itatu—iyi ndi phindu lowonjezera la mtundu lomwe linabwera chifukwa cha kusintha kwachilengedwe.

V. Mapeto: Kukhazikika si chisankho, koma gawo losapeŵeka la kukhazikika kwa nthawi yayitali kwa kampani

72% ya ogula amayang'ana kwambiri pa kukhazikika, zomwe zikuwonetsa kusintha kwakukulu pamsika wa ogula padziko lonse lapansi: mpikisano wa malonda wasintha kuchoka pa malonda ndi mtengo kupita ku kuzindikirika kwa phindu ndi udindo wa anthu. Kuyika zinthu zobiriwira ndi zinthu zoyendera sikulinso "ndalama zowonjezera," koma "ndalama zanzeru" za makampani kuti apange mpikisano waukulu.

Brand Empowerer, monga mnzawo wothandizana naye pantchito yokonza zinthu padziko lonse lapansi komanso kasamalidwe ka zinthu zogulitsa, amakhulupirira kwambiri kuti kusintha zinthu zobiriwira si ntchito yokhayokha, koma kulimbikitsana pakati pa zinthu zonse zopindulitsa. Mwa kuphatikiza ogulitsa zinthu zabwino kwambiri zachilengedwe, kukonza netiweki yapadziko lonse yokonza zinthu zotsika mtengo, komanso kupereka mayankho obiriwira, timathandiza makampani odutsa malire kukwaniritsa kukweza mtengo wazinthu zawo nthawi zonse pamene akuyankha zofuna za ogula.