61.9% by'abagurisha bafite ibibazo kubera serivisi nke zo gushyira ibicuruzwa mu mwanya wabyo? Brand Empowerer niyo iha ububasha urwego rwose rw'ibicuruzwa muri Amerika mu gutwara, kongera kwandika no kohereza ibicuruzwa

61.9% by'abagurisha bafite ibibazo kubera serivisi nke zo gushyira ibicuruzwa mu mwanya wabyo? Brand Empowerer niyo iha ububasha urwego rwose rw'ibicuruzwa muri Amerika mu gutwara, kongera kwandika no kohereza ibicuruzwa

Mu rwego rw'ubucuruzi bwa elegitoroniki bukorerwa mu bihugu bitandukanye, "gushyira ibicuruzwa mu byiciro bitandukanye" ntabwo bikiri amahitamo, ahubwo ni inyungu nyamukuru igena uko umugurisha azabaho. Ariko, raporo y'ubushakashatsi ku nganda igaragaza ko 61.9% by'abacuruzi bambukiranya imipaka bahangayikishijwe cyane no kudatanga serivisi zihagije zo gushyira ibicuruzwa mu byiciro bitandukanye - gutinda gutwara ibicuruzwa mu mahanga, kongera gushyiramo ibirango bitari bisanzwe bigatuma ububiko bwa FBA bunanirwa, ndetse n'ibirarane by'ibicuruzwa biterwa n'imiyoboro y'ibicuruzwa yahungabanye ... Ibi bibazo birimo kwangiza inyungu z'abagurisha kandi bikabangamira kwaguka kw'ibigo mu mahanga.

Nk'ikipe y'inzobere ishingiye cyane ku gutanga serivisi z'ubucuruzi mu bihugu bihana imbibi, Brand Empowerer, ishingiye ku byo isoko rya Amerika rikeneye, yashyizeho uburyo bwo gufata ibicuruzwa, guhindura ibirango no kohereza ibicuruzwa, ikuraho inzitizi mu mikorere y'ubucuruzi ku bagurisha ibicuruzwa mu bihugu bihana imbibi kandi ikora "ububiko bwo mu mahanga" nk'inkunga nyayo mu iterambere ry'ikirango.

I. Gukemura ibibazo: Kutagira serivisi zihariye biri kugabanya ubucuruzi bw'abacuruzi bo mu mahanga baturutse mu bihugu bitandukanye

Ku bagurisha bambukiranya imipaka bagamije isoko rya Amerika, inenge ziri mu Serivisi y'ibicuruzwaakenshi bitera urukurikirane rw'ibikorwa by'uruhererekane rw'ibikorwa:
Uburyo bwo gutwara ibicuruzwa budakora neza:** Kwishingikiriza ku batanga serivisi z’ubwikorezi bo mu mahanga bacitsemo ibice bituma habaho igihe cyo gufata ibicuruzwa buhoro buhoro, ibiciro byo gutwara ibicuruzwa mu bubiko bwa kure bizamuka, ndetse n’amafaranga menshi yo kubika ibicuruzwa biri mu bubiko.
Imikorere yo Guhindura Ibirango Itubahirije Amategeko: Amazon FBA ifite ibisabwa bikomeye ku bijyanye n'ibirango n'aho bishyirwa. Amakipe atari ay'umwuga akunze guhura n'ibibazo nko kuba ibirango bidasobanutse neza, bitari byo, cyangwa bibura, bigatuma ibicuruzwa byangwa kandi bigatinda kongera kubyaza umusaruro mu gihe cy'ibihe bikomeye.
Kutagira ubushobozi bwo kohereza ibicuruzwa mu buryo buboneye: Ubusabe bwo kohereza ibicuruzwa ntibushobora gusubizwa vuba. Kutagira uburyo bwo kohereza ibicuruzwa mu buryo bunoze mu bihe bitandukanye nko kohereza ibicuruzwa hagati ya FBA, imikoranire hagati y’ububiko bw’abandi n’ububiko bwa FBA, no kohereza ibicuruzwa buhoro buhoro ku bakiriya ba nyuma bigabanya cyane imikorere myiza y’ububiko.
Igisubizo cyatinze nyuma yo kugurisha: Iyo havutse ibibazo ku bicuruzwa, itumanaho ribi hagati y'ikipe y'igihugu n'abatanga serivisi mu mahanga rituma habaho ibihe birebire byo gukemura ibibazo, bikagira ingaruka ku mikorere y'amaduka.

Ingorane nyamukuru y’ibi bibazo ishingiye ku kutagira serivisi z’umwuga zo gutwara ibintu zishingiye kuri Amerika ku bagurisha. Uburyo gakondo bwo gutwara ibintu bwambukiranya imipaka bukunze kwibanda gusa ku gutwara ibintu biva mu Bushinwa bijya ku byambu bya Amerika, birengagiza serivisi zo mu gace utuyemo kuva ku cyambu ujya ku kindi no kuva mu bubiko kugeza ku muguzi wa nyuma, amaherezo bigatuma "urugendo rwa nyuma" rugorana mu bucuruzi bwambukiranya imipaka.

II. Serivisi zo muri Amerika za Brand Empowerer: Gutwara + Guhindura izina + Guhindura ibicuruzwa, Gukemura ibibazo byo kwanduzanya aho ibintu biherereye.

Ifite uburambe bw'imyaka myinshi muri serivisi zo gutanga ibicuruzwa mu bihugu bihana imbibi, Brand Empowerer, ishingiye ku gusobanukirwa neza isoko rya Amerika, yakusanyije itsinda ry’inzobere mu bikorwa byo mu gace k’iwabo kandi yubaka umuyoboro wa serivisi ukorera mu bice bikomeye by’ububiko muri Amerika, uha abacuruzi ibisubizo byiza, byujuje ibisabwa kandi byoroshye byo gutwara ibicuruzwa mu gace k’iwabo.

1. Gutwara imizigo muri Amerika: Gutanga serivisi nziza, Gutanga serivisi vuba, Gusezera ku gutinda kw'imizigo

Mu gukemura ibibazo by'abagurisha byo "gutwara imizigo bigoye kandi bihenze," Brand Empowerer itanga serivisi yo gutwara imizigo ku muryango ku wundi mu gihugu, bigatuma urujya n'uruza rw'imizigo rurushaho kuba rwiza:
Umuyoboro munini wo gutwara ibicuruzwa: Bikorera mu bubiko bukomeye bwa Amazon FBA, mu bubiko bwo mu mahanga, ndetse no mu bubiko bw'abatanga ibicuruzwa muri Amerika, ibicuruzwa bijyanwa ku nzu n'inzu birahari hatitawe aho biri, bigatuma abagurisha batagira uburyo bwo gucunga ibikoresho ubwabo;
Uburyo bwo Kohereza Ibicuruzwa Byoroshye: Gushyigikira uburyo busanzwe bwo gutwara ibicuruzwa no kwihutisha uburyo bwo gutwara ibicuruzwa kugira ngo bihuze n'ibyo abagurisha bakeneye mu gihe cyo kongera ibicuruzwa no kongera ibicuruzwa mu buryo bwihutirwa mu bihe by'umuhindo, gusubiza ibyifuzo byo gutwara ibicuruzwa mu masaha 24 kugira ngo hirindwe ikiguzi cy'inyongera kiva mu gutinda kw'imizigo;
Ubushobozi bw'umwuga bwo gucunga imizigo: Ifite ibikoresho byihariye byo gupakira no gupakurura ibicuruzwa mu byiciro bitandukanye by'ibicuruzwa (nk'ibikoresho binini, ibintu byoroshye, n'ibikoresho byo kwisiga n'iby'ubwiza), bigabanya kwangirika kw'imizigo mu gihe cyo kuyitwara no kwemeza ko ibicuruzwa byose bigumana ubuziranenge.

2. Serivisi yo kongera gushyiramo ibirango byujuje ibisabwa: Gushyiramo ibirango byujuje ibisabwa, 100% byujuje ibisabwa na FBA Inbound Standards

Guhindura ibirango ni ikintu cy'ingenzi gikenewe ku bagurisha bambuka imipaka bashinzwe gucunga ibyavuye mu bubiko, kuvugurura ububiko bw'ibikoresho, no kuvugurura SKU, kandi ni nacyo gice gikunze guhura n'ibibazo byo kubahiriza amategeko. Serivisi y'umwuga ya Brand Empowerer yo guhindura ibirango ikemura ikibazo cyo kutubahiriza amategeko:

Uburyo Busanzwe bwo Gukoresha: Itsinda ry’inararibonye ryo mu gace rishinzwe kwandika ibirango ryubahiriza amabwiriza ya Amazon FBA, harimo kugenzura ingano y’ibirango, gushyira ibirango neza, no kwirinda kwambara ibirango, rigashyiraho ibirango bisobanutse kandi byujuje ibisabwa kuri buri kintu;
Inkunga yo Guhindura Ibirango mu Bice Bitandukanye: Ishyigikira guhindura ibirango ku mibare isanzwe ya Amazon, ibirango byihariye, kode za ASIN, n'izindi ngingo, ihaza ibyifuzo by'abagurisha ku bijyanye no kugarura ibicuruzwa, kuvugurura ibicuruzwa, no kugurisha mu buryo butandukanye;
Igenzura ry’Ubuziranenge mbere yo kongera gushyiramo ikirango: Igenzura ryimbitse ry’ubuziranenge rikorwa ku bicuruzwa mbere yo kongera gushyiramo ikirango, kumenya no gufata ibicuruzwa bifite inenge ukwabyo kugira ngo birinde ko ibicuruzwa bifite ibibazo byinjira mu bubiko bwa FBA kandi bigire ingaruka ku mikorere y’iduka. Raporo y’igenzura ry’ubuziranenge iratangwa, igaha abagurisha ishusho isobanutse y’uko ububiko bwabo buhagaze.

3. Uburyo bwo kohereza ibicuruzwa mu buryo bworoshye: Gutanga ibicuruzwa mu buryo bw'ubwenge binoza imikorere y'ibicuruzwa mu buryo bwiza. Gutanga ibicuruzwa mu buryo bwiza bigira ingaruka ku buryo butaziguye ku musaruro w'amafaranga y'umugurisha n'inyungu ze. Serivisi yo kohereza ibicuruzwa muri Amerika ya Brand Empowerer isenya inzitizi hagati y'ububiko, bigatuma habaho uburyo bwo kohereza ibicuruzwa mu buryo bworoshye: Gutanga ibicuruzwa mu buryo butandukanye:

Kohereza ibicuruzwa hagati y’ububiko bwa FBA: Hashingiwe ku bushobozi bw’ububiko bwa Amazon n’amakuru ajyanye n’ibicuruzwa, ibicuruzwa bishyirwa mu byiciro bitandukanye by’ububiko bwa FBA kugira ngo hirindwe gutinda kwinjira bitewe n’ubwinshi bw’ububiko bumwe;
Uburyo ububiko bwo mu mahanga n'imikoranire y'ububiko bwa FBA: Iyo ububiko bwa FBA buri hasi cyane, kongera kubyutsa bihita biva mu bubiko bw'abandi mu mahanga; iyo ububiko bwa FBA bugenda buhoro, bujyanwa mu bubiko bwo mu mahanga kugira ngo bugabanyirizwe ibiciro, bigabanye ikiguzi cyo kubibika;
Kohereza ibicuruzwa mu buryo butaziguye ku bakiriya ba nyuma: Ku bicuruzwa bigenda buhoro buhoro n'ibicuruzwa byasubijwe/byavuguruwe, kohereza ibicuruzwa mu buryo butaziguye biva mu bubiko bijya ku bakiriya, kwagura inzira zo kubikuza no kugabanya ibirarane by'ibicuruzwa;
Gukurikirana ibintu mu buryo bugezweho: Bashingiye ku buryo bw'ubwenge bwo gucunga ibintu, abacuruzi bashobora kugenzura uko ibicuruzwa byabo bihagaze mu buryo bugezweho, kandi bagakurikirana neza buri cyiciro kuva ku kubitwara no kubihindura kugeza kubyohereza, no kuvugurura amakuru y'ibikorwa mu gihe gikwiye, bagakuraho "agasanduku k'umukara k'amakuru";
Ibyiza byo kunoza ibiciro: Guhuza umutungo w’ibikoresho ukorera muri Amerika no kunoza inzira zo kohereza ibicuruzwa bishobora kugabanya ibiciro ho 15%-20% ugereranije n’abagurisha bahamagara abatanga ibikoresho ubwabo. Ikiguzi cyo kohereza ibicuruzwa mu gace runaka cyongera inyungu ku bicuruzwa.

III. Kuki wahitamo uburyo bwo kongerera imbaraga ikirango? Ibyiza by'ingenzi bya serivisi zikorerwa mu gace runaka

Mu isoko ry’ibikoresho byambukiranya imipaka rirangwa n’ipiganwa rikomeye, serivisi za Brand Empowerer zigaragara cyane kubera inyungu eshatu z’ingenzi zitangwa n’abaguzi:

Ingwate yo kubahiriza amategeko, Gukurikiza amategeko ya Platform: Uburambe bw'imyaka myinshi muri serivisi za Amazon FBA butanga ubumenyi nyabwo ku bijyanye na politiki za gasutamo zo muri Amerika n'amahame ya Amazon mu kubika ibicuruzwa. Imikorere yose ikurikiza ibisabwa kuri platform, igenzura ko ibicuruzwa bya gasutamo bishyirwa mu bikorwa neza kandi ububiko bugakorwa neza, birinda igihombo giterwa n'ibibazo byo kubahiriza amategeko.

Itsinda ry’abaturage, igisubizo ku gihe kandi gitanga umusaruro: Itsinda ry’inzobere mu bikorwa muri Amerika ritanga serivisi z’abakiriya amasaha 7 kuri 12. Abagurisha bashobora kuvugana n’itsinda ry’abaturage mu buryo butaziguye kugira ngo bashobore kuvugana neza, bityo barusheho kunoza imikorere yo gukemura ibibazo ku kigero kirenga 50%.

Ibisubizo byihariye, bihuye n'ibikenewe bitandukanye: Gusobanukirwa ko inzira ya buri kirango yo kwaguka mu mahanga ari umwihariko, Brand Empowerer ishobora guhindura ibisubizo byihariye byo gutoranya + kongera kwandika + ibyo kohereza hashingiwe ku cyiciro cy'ibicuruzwa by'umugurisha, ingano y'ibikoresho, n'uburyo bwo kugurisha, bigatuma koko "serivisi itangwa igihe cyose bikenewe." IV. Ubuhamya bw'abakiriya: Serivisi zo mu gace zituma ubucuruzi bwambukiranya imipaka bworoha.

"Mbere, bitewe no guhindura amazina mu buryo butari bwo, itsinda rya Ibikoresho by'ubwiza Amazon yanze, bihungabanya burundu gahunda yacu yo kongera gushyiramo ibikoresho mu gihembwe cy'impeshyi. Nyuma yo gukorana na Brand Empowerer, itsinda ryacu ryo muri Amerika ryarangije kongera gushyiramo ibirango no kohereza ibicuruzwa mu minsi ibiri gusa, maze ibicuruzwa bibikwa neza—imikorere tutari twarigeze dutekereza mbere.” — Umuyobozi w’ikirango cy’ubwiza cyambukiranya imipaka

"Ibicuruzwa byacu bikwirakwizwa mu bubiko bwinshi bwo mu mahanga, kandi kubitwara no kohereza ibicuruzwa byagiye biba ingorabahizi. Serivisi yo gutwara ibicuruzwa ya Brand Empowerer mu gihugu hose idukiza ingorane zo gukorana n'abatanga serivisi nyinshi zo gutwara ibintu, bigabanya cyane ikiguzi. Ubu dushobora kwibanda cyane ku kugurisha ibicuruzwa no gukora ibikorwa byabyo." — Umucuruzi mu cyiciro cy'ibicuruzwa byo mu rugo