Ama-61.9% abathengisi banengxaki yokungabikho kweenkonzo zokuzalisa indawo? I-Brand Empowerer inika amandla i-US Supply Chain yonke yokuthatha, ukulebhelisha, kunye nokuthumela izinto kwamanye amazwe

Ama-61.9% abathengisi banengxaki yokungabikho kweenkonzo zokuzalisa indawo? I-Brand Empowerer inika amandla i-US Supply Chain yonke yokuthatha, ukulebhelisha, kunye nokuthumela izinto kwamanye amazwe

Kwindawo yorhwebo lwe-intanethi oluwela imida, "ukwenziwa kwendawo" akusekho ndlela, kodwa lithuba eliphambili lokukhuphisana elimisela ukusinda komthengisi. Nangona kunjalo, ingxelo yophando lweshishini ibonisa ukuba ama-61.9% abathengisi abawela imida bakhathazekile kakhulu ziinkonzo ezinganeleyo zokwenziwa kwendawo—ukulibaziseka kokuthathwa kwamanye amazwe, ukutshintshwa kweelebhile okungekho semgangathweni okukhokelela ekusileleni kweendawo zokugcina impahla ze-FBA, kunye nokusilela kwezinto ezisetyenzisiweyo ngenxa yokuphazamiseka kweendlela zokuhambisa impahla… Ezi ndawo zibuhlungu zinciphisa inzuzo yabathengisi kwaye zithintela ukwanda kweempawu kwamanye amazwe.

Njengeqela leengcali eligxile kakhulu kwiinkonzo zothungelwano lokubonelela ngeenkonzo kwamanye amazwe, iBrand Empowerer, ngokusekelwe kwiimfuno zemarike yase-US, idale isisombululo esidibeneyo sokuqokelela, ukulebhelisha ngokutsha, kunye nokudlulisela izinto, isusa imiqobo yokusebenza kwendawo yabathengisi abaphesheya kwemida kwaye yenza "iindawo zokugcina iimpahla zaphesheya" zibe luncedo lokwenene ekukhuleni kophawu.

I. Ukujongana Neengxaki: Ukunqongophala kweenkonzo zasekuhlaleni kuyawatyhafisa amashishini abathengisi bamanye amazwe

Kubathengisi abanqumla imida abajolise kwimarike yaseMelika, iintsilelo kwiindawo zasekuhlaleni Inkonzo yezoThuthos zihlala zibangela uthotho lweempendulo zetsheyini:
Inkqubo Yokuthatha Izinto Engasebenzi Kakuhle:** Ukuthembela kubaboneleli beenkonzo zothutho bamanye amazwe abahlukeneyo kubangela ukuba iimpendulo zicothe, iindleko eziphezulu zokuthatha iimpahla kwiindawo zokugcina impahla ezikude, kunye neentlawulo ezinkulu zokugcina iimpahla ezigcinwe kwiindawo zokugcina impahla.
Imisebenzi Yokuphinda Ubhale Iilebheli Ezingahambelaniyo: I-Amazon FBA ineemfuno ezingqongqo zeenkcukacha zelebheli kunye nokubekwa kwayo. Amaqela angengoochwephesha adla ngokuba neengxaki ezifana neelebheli ezingacacanga, ezingalunganga, okanye ezingekhoyo, nto leyo ekhokelela ngokuthe ngqo kwiimpahla ezingafunwayo kunye nemijikelo yokuzalisa kwakhona ixesha elide ngexesha leeholide.
Ukungabikho kokuguquguquka kwiCandelo lokuThumela: Izicelo zokudluliselwa kwempahla azinakuphendula ngokukhawuleza. Ukungabikho kwezisombululo zokuthunyelwa kwempahla ezisebenza kakuhle kwiindawo ezifana nokudluliselwa kwempahla phakathi kwe-FBA, ukusebenzisana phakathi kweendawo zokugcina impahla zabantu besithathu kunye neendawo zokugcina impahla ze-FBA, kunye nokuhanjiswa ngokuthe ngqo kweempahla ezihamba kancinci ukuya kubathengi bokugqibela kunciphisa kakhulu ukusebenza kakuhle kwempahla.
Impendulo Elibazisekileyo Emva Kokuthengisa: Xa kuvela iingxaki ngeempahla, unxibelelwano olubi phakathi kweqela lasekhaya kunye nababoneleli beenkonzo baphesheya lukhokelela kwimijikelo emide yokusombulula iingxaki, nto leyo echaphazela ukulinganiswa kokusebenza kwevenkile.

Eyona nto iphambili kwezi ngongoma zibuhlungu kukuba akukho nkonzo zobungcali zothutho ezisekelwe eMelika kubathengisi. Iimodeli zemveli zothutho oluwela imida zihlala zigxila kuphela ekuthuthweni kwemithwalo ukusuka eTshayina ukuya kumazibuko ase-US, zityeshela iinkonzo zasekuhlaleni ukusuka kwizibuko ukuya kwindawo yokugcina impahla kunye nokusuka kwindawo yokugcina impahla ukuya kubathengi bokugqibela, ekugqibeleni zenza "imayile yokugqibela" ibe yingxaki kwishishini eliwela imida.

II. I-US Local Service Matrix yeBrand Empowerer: Ukuthathwa + Ukutshintshwa kweelebheli + Ukudluliselwa kwempahla, Isisombululo Esipheleleyo kwiMingeni yoKwakha Indawo.

Njengoko ineminyaka yamava kwiinkonzo zothutho oluhamba ngaphesheya kwemida, iBrand Empowerer, ngokusekelwe ekuqondeni kwayo okunzulu ngemarike yase-US, ihlanganise iqela leengcali zokusebenza zasekuhlaleni kwaye yakha inethiwekhi yenkonzo egubungela iindawo ezinkulu zokugcina impahla kulo lonke elase-US, inika abathengisi izisombululo zothutho ezisebenza kakuhle, ezithobelayo, neziguquguqukayo.

1. Ukuthathwa kwempahla eMelika: Ukuhanjiswa okubanzi, Ukuhanjiswa okukhawulezayo, Ukuthi Sala kakuhle xa imithwalo ilibazisekile

Ukujongana neengxaki zabathengisi "zokuthatha impahla enzima nebiza kakhulu," iBrand Empowerer inikezela ngenkonzo yokuthatha impahla kwindlu ngendlu kuzwelonke, nto leyo eyenza ukuhamba kwempahla kube lula ngakumbi:
Inethiwekhi Ebanzi Yokuthatha Izinto: Igubungela iindawo zokugcina impahla ezinkulu ze-Amazon FBA, iindawo zokugcina impahla zangaphandle zabantu besithathu, kunye neendawo zokugcina iimpahla zabathengisi e-US, ukuthabatha izinto emnyango nomnyango kuyafumaneka nokuba zikuphi na iimpahla, nto leyo esindisa abathengisi kwinkqubo enzima yokulawula izinto zokuhambisa impahla ngokwabo;
Iindlela zokuhambisa eziguquguqukayo: Ukuxhasa iindlela zokuthatha impahla ezisemgangathweni kunye neendlela zokuthatha impahla ezikhawulezayo ukuhlangabezana neemfuno ezahlukeneyo zabathengisi zokuphinda kuzaliswe impahla rhoqo kunye nokuphinda kuzaliswe impahla ngexesha lexesha elixakekileyo, ukuphendula izicelo zokuthatha impahla kwiiyure ezingama-24 ukuphepha iindleko ezongezelelweyo ezivela ekulibazisekeni kwempahla;
Amandla Okuphatha Imithwalo Ngobuchwephesha: Ixhotyiswe ngezinto zokupakisha ezikhethekileyo kunye nezixhobo zokulayisha/zokukhulula kwiindidi ezahlukeneyo zeempahla (ezifana nefenitshala enkulu, izinto ezibuthathaka, kunye neemveliso zobuhle nezokunyamekela umntu), ukunciphisa umonakalo wemithwalo ngexesha lenkqubo yokuthathwa kunye nokuqinisekisa ukuthembeka kweempahla.

2. Inkonzo Yokurekhoda Ngokuhambelanayo: Ukurekhoda Ngokuchanekileyo, Kuhambelana ne-100% neMigangatho Yokungena ye-FBA

Ukuphinda ubhale ilebheli yimfuneko ephambili kubathengisi abasebenzisa imida engaphaya kwemida abaphatha ukubuyiswa kwempahla, ukuhlaziywa kwempahla, kunye nokulungiswa kwe-SKU, kwaye ikwayindawo enengxaki kakhulu yokuthobela imithetho. Inkonzo yobungcali yokuphinda ubhale ilebheli yeBrand Empowerer isombulula ingxaki yokungathobeli imithetho yelebheli:

Iinkqubo Zokusebenza Ezisemgangathweni: Iqela elinamava lendawo lokubhala iileyibhile linamathela ngokungqongqo kwiinkcukacha ze-Amazon FBA zokubhala iileyibhile, kubandakanya ukuqinisekiswa kobungakanani beleyibhile, ukubekwa ngokuchanekileyo kweeleyibhile, kunye ne-anti-wear lamination, ukuqinisekisa iileyibhile ezicacileyo nezihambelanayo kuyo yonke into;
Inkxaso yokuphinda ufake iilebheli kwiimeko ezininzi: Ixhasa ukuphinda ufake iilebheli kwiibarcodes ezisemgangathweni zeAmazon, iilebheli ezenziwe ngokwezifiso, iikhowudi ze-ASIN, kunye nezinye iimeko, ukuhlangabezana neemfuno zabathengisi zokubuyisela, ukuphuculwa kweemveliso, kunye nokuthengiswa kweendlela ezininzi;
Ukuhlolwa koMgangatho ngaphambi kokulebhelisha kwakhona: Ukuhlolwa komgangatho okubanzi kwenziwa kwiimpahla ngaphambi kokuba zilebheliswe kwakhona, zichonge kwaye ziphathe ngokwahlukeneyo iimveliso ezineziphene ukuthintela iimpahla ezinengxaki ukuba zingangeni kwiindawo zokugcina impahla ze-FBA kwaye zichaphazele ukusebenza kwevenkile. Ingxelo yokuhlolwa komgangatho ikwanikezelwa, inika abathengisi umbono ocacileyo wesimo sabo sempahla.

3. Izisombululo zokudlulisa eziguquguqukayo: Ukwabiwa okukrelekrele kuphucula ukusebenza kakuhle kokuthengiswa kwempahla. Ukusebenza kakuhle kokuthengiswa kwempahla kuchaphazela ngokuthe ngqo ukuhamba kwemali komthengisi kunye nenzuzo. Inkonzo yokuthumela impahla esekwe e-US yeBrand Empowerer idiliza imiqobo phakathi kweendawo zokugcina impahla, ivumela ukwabiwa kwempahla okuguquguqukayo: Ukugubungela imeko yokuthunyelwa kwempahla ngeendlela ezininzi:

Ukudluliselwa kwe-FBA phakathi kweendawo zokugcina impahla: Ngokusekelwe kumthamo weendawo zokugcina impahla kunye nedatha yokuthengisa yeAmazon, iimpahla zabelwa ngokulinganayo phakathi kweendawo zokugcina impahla ezahlukeneyo ze-FBA ukuze kuthintelwe ukulibaziseka okubangelwa kukugcwala kweendawo zokugcina impahla enye;
Ukusebenzisana kweendawo zokugcina impahla zaphesheya kunye ne-FBA: Xa izinto zokugcina impahla ze-FBA ziphantsi kakhulu, ukuphinda kuzaliswe kudluliselwa ngokukhawuleza kwiindawo zokugcina impahla zaphesheya; xa izinto zokugcina impahla ze-FBA zihamba kancinci, zidluliselwa kwiindawo zokugcina impahla zaphesheya ukuze zicutshungulwe ngesaphulelo, nto leyo enciphisa iindleko zokugcina impahla;
Ukuthunyelwa ngqo kubathengi bokugqibela: Kwiimveliso ezihamba kancinci kunye neemveliso ezibuyiselweyo/ezihlaziyiweyo, ukuthunyelwa ngqo ukusuka kwindawo yokugcina impahla ukuya kubathengi kuyabonelelwa, kwandiswa iindlela zokukhupha iimpahla kunye nokunciphisa ukusilela kwempahla;
Ukulandelela okubonakalayo ngexesha langempela: Ngokuxhomekeke kwinkqubo yolawulo lwezinto ezithengiswayo ekrelekrele, abathengisi banokujonga imeko yexesha langempela yeempahla zabo, ngokulandeleka okucacileyo kuzo zonke izigaba ukusuka ekuthathweni nasekufakweni iilebheli ukuya ekuthunyelweni, kunye nohlaziyo olufike ngexesha kulwazi lwezinto ezithengiswayo, besusa "ibhokisi emnyama yolwazi";
Iingenelo zokuphucula iindleko: Ukudibanisa izixhobo zothutho ezisekwe e-US kunye nokuphucula iindlela zokuthumela izinto kunokunciphisa iindleko nge-15%-20% xa kuthelekiswa nabathengisi abaqhagamshelana nababoneleli bezothutho ngokwabo. Iindleko zokuthumela zasekhaya zonyusa ngakumbi inzuzo yemveliso.

III. Kutheni Ukhetha iBrand Empowerer? Iingenelo Eziphambili Zeenkonzo Zendawo

Kwimarike yempahla ekhuphisana kakhulu, iinkonzo zasekhaya zeBrand Empowerer ziyabonakala ngenxa yeenzuzo ezintathu eziphambili zokhuphiswano:

Isiqinisekiso Sokuthobela Imithetho, Ukunamathela kwiMithetho yeQonga: Iminyaka yamava kwiinkonzo ze-Amazon FBA inika ukuqonda okuchanekileyo kwemigaqo-nkqubo yerhafu yase-US kunye nemigangatho yokugcina impahla ye-Amazon. Zonke iinkqubo zokusebenza ziyahambelana neemfuno zeqonga, ziqinisekisa ukususwa kwerhafu ngokulula kunye nokugcinwa kwempahla ngokufanelekileyo, ziphepha ilahleko ngenxa yemiba yokuthobela imithetho.

Iqela Lasekuhlaleni, Impendulo Efike Ngexesha Nesebenzayo: Iqela lemisebenzi yobungcali eMelika libonelela ngenkxaso yenkonzo yabathengi yasekuhlaleni iiyure ezisi-7x12. Abathengisi banokuqhagamshelana ngqo neqela lasekuhlaleni ukuze bafumane unxibelelwano olungenamthungo, nto leyo ephucula ukusebenza kakuhle kokusombulula iingxaki ngaphezulu kwe-50%.

Izisombululo ezenzelwe wena, ezihambelana neemfuno ezahlukeneyo: Ukuqonda ukuba indlela yokwandiswa kwebhrendi nganye phesheya ihlukile, iBrand Empowerer inokwenza ngokwezifiso izisombululo zokuthathwa okukhethekileyo + ukulebhelisha kwakhona + ukuthunyelwa ngokusekelwe kudidi lwemveliso yomthengisi, ubungakanani bempahla, kunye nesingqisho sokuthengisa, ifezekise ngokwenene "inkonzo efunekayo." IV. Ubungqina Babathengi: Iinkonzo zasekuhlaleni zenza ishishini eliwela imida libe lula

"Ngaphambili, ngenxa yokutshintshwa kweelebhile ngendlela engafanelekanga, iqela le Iimveliso zoBuhle yaliwe yiAmazon, nto leyo eyaphazamisa ngokupheleleyo isicwangciso sethu sokuphinda sizalise iimpahla ngexesha lexesha eliphambili. Emva kokubambisana neBrand Empowerer, iqela lethu lase-US lagqiba ukuphinda libhale iilebheli kunye nokuthumela iimpahla kwiintsuku ezimbini kuphela, kwaye iimpahla zagcinwa ngempumelelo—ukusebenza kakuhle esingazange sikucinge ngaphambili.” — Umphathi webhrendi yobuhle engaphaya kwemida

"Iimveliso zethu zisasazwa kwiindawo ezininzi zokugcina iimpahla zangaphandle, kwaye ukuqokelela nokuthumela izinto bekusoloko kuyingxaki. Inkonzo yokuthatha impahla yeBrand Empowerer kuzwelonke isisindisa kwingxaki yokujongana nababoneleli beenkonzo ezininzi, nto leyo enciphisa kakhulu iindleko. Ngoku singagxila ngakumbi ekuthengisweni kwemveliso kunye nokusebenza kophawu." — Umthengisi kudidi lweempahla zasekhaya.