Ama-61.9% Abathengisi Bakhathazekile Ngezinsizakalo Zokwenza Indawo Zingabi Ngcono? I-Brand Empowerer Inika Amandla I-US Supply Chain Yonke Yokuthatha, Ukufaka Amalebula Kabusha, Nokuthumela Kwabanye

Ama-61.9% Abathengisi Bakhathazekile Ngezinsizakalo Zokwenza Indawo Zingabi Ngcono? I-Brand Empowerer Inika Amandla I-US Supply Chain Yonke Yokuthatha, Ukufaka Amalebula Kabusha, Nokuthumela Kwabanye

Enkundleni yezohwebo lwe-inthanethi oluwela imingcele, "ukwenziwa kwendawo" akuseyona inketho, kodwa kuyinzuzo eyinhloko yokuncintisana enquma ukusinda komthengisi. Kodwa-ke, umbiko wocwaningo lwemboni ukhombisa ukuthi ama-61.9% abathengisi abawela imingcele bakhathazekile kakhulu ngezinsizakalo ezinganele zokwenziwa kwendawo - ukubambezeleka kokuthathwa kwamanye amazwe, ukulebula kabusha okungekhona okujwayelekile okuholela ekwahlulekeni kwezindawo zokugcina impahla ze-FBA, kanye nokusilela kwesitoko okubangelwa ukuphazamiseka kwamaketanga okudlulisa… Lawa maphuzu abuhlungu anciphisa inzuzo yabathengisi futhi avimbela ukwanda kwemikhiqizo kwamanye amazwe.

Njengeqembu lochwepheshe eligxile kakhulu ezinsizakalweni zochungechunge lokuhlinzeka ngempahla kwamanye amazwe, i-Brand Empowerer, ngokusekelwe ezidingweni zemakethe yase-US, idale ikhambi elihlanganisiwe lokuqoqa, ukulebula kabusha, kanye nokudlulisa, isusa izithiyo zokusebenza kwendawo kubathengisi abavela kwamanye amazwe futhi yenza "izindawo zokugcina impahla zaphesheya" zibe yisikhuthazo sangempela sokukhula komkhiqizo.

I. Ukubhekana Nezinkinga: Ukuntuleka Kwezinsizakalo Zendawo Kuwisa Amabhizinisi Abathengisi Baphesheya Kwezwe

Kubathengisi bemingcele abaqondisa imakethe yase-US, ukushiyeka kutholakala endaweni Isevisi Yokuthuthangokuvamile kubangela uchungechunge lwezimpendulo zeketanga:
Inqubo Yokulanda Engasebenzi Kahle:** Ukuthembela kubahlinzeki bezinto zangaphandle abahlukene kuholela ezikhathini zokuphendula zokulanda ezihamba kancane, izindleko eziphezulu zokulanda izimpahla ezindaweni zokugcina impahla ezikude, kanye nezindleko ezinkulu zokugcina izimpahla ezigcinwe ezindaweni zokugcina impahla.
Imisebenzi Yokuqopha Kabusha Engahambisani Nemithetho: I-Amazon FBA inezidingo eziqinile zokucaciswa kwelebula kanye nokubekwa kwalo. Amaqembu angewona ochwepheshe athambekele ezinkingeni ezifana nokungacaci kahle, amalebula angalungile, noma angekho, okuholela ngqo ezimpahleni ezinqatshiwe kanye nemijikelezo yokugcwaliswa kabusha ende ngesikhathi sezinkathi ezimatasa.
Ukuntuleka Kokuguquguquka Echungechungeni Lokudlulisela: Izicelo zokudluliselwa kwesitoko azikwazi ukuphendulwa ngokushesha. Ukuntuleka kwezixazululo zokudlulisela ezisebenza kahle endaweni ethile zezimo ezifana nokudluliselwa kwe-FBA phakathi kwezindawo zokugcina impahla, ukusebenzisana phakathi kwezindawo zokugcina impahla zabantu besithathu kanye nezindawo zokugcina impahla ze-FBA, kanye nokulethwa ngqo kwezimpahla ezihamba kancane kumakhasimende okugcina kunciphisa kakhulu ukusebenza kahle kokushintshana kwesitoko.
Impendulo Ebambezelekile Ngemva Kokuthengisa: Lapho kuvela izinkinga ngezimpahla, ukuxhumana okungekuhle phakathi kwethimba lasekhaya kanye nabahlinzeki bezinsizakalo baphesheya kuholela emijikelezweni emide yokuxazulula izinkinga, okuthinta izilinganiso zokusebenza kwesitolo.

Ingqikithi yalezi zindawo ezibuhlungu iwukuthi awekho amasevisi obuchwepheshe okuthutha impahla asekelwe e-US kubathengisi. Amamodeli endabuko okuthutha impahla avame ukugxila kuphela ekuthuthweni kwezimpahla ezincane kusuka eShayina kuya emachwebeni ase-US, enganaki amasevisi endawo ukusuka echwebeni kuya ewarejini kanye nokusuka ewareji kuya kubathengi bokugcina, okwenza "imayela lokugcina" libe yisithiyo ebhizinisini eliwela imingcele.

II. I-US Local Service Matrix ye-Brand Empowerer: Ukuthathwa + Ukufakwa Kabusha + Ukudluliselwa, Isixazululo Esisodwa Sezinselele Zokwenza Indawo Ibe Yindawo.

Njengoba ineminyaka eminingi yesipiliyoni ezinsizakalweni zokunikezela ngempahla kwamanye amazwe, i-Brand Empowerer, ngokusekelwe ekuqondeni kwayo okujulile ngemakethe yase-US, ihlanganise ithimba lochwepheshe lemisebenzi yasendaweni futhi yakha inethiwekhi yesevisi ehlanganisa izindawo ezinkulu zokugcina impahla kulo lonke elase-US, inikeza abathengisi izixazululo zezokuthutha zasendaweni ezisebenzayo, ezihambisanayo, neziguquguqukayo.

1. Ukuthathwa Kwasekhaya e-US: Ukusabalala Okubanzi, Ukulethwa Okusheshayo, Ukuvalelisa Ukubambezeleka Kwemithwalo

Ibhekana nezinkinga zabathengisi "zokulanda okunzima nokubizayo," i-Brand Empowerer inikeza isevisi kazwelonke yokulanda impahla endlini ngendlu, okwenza ukuhamba kwempahla kube ngcono kakhulu:
Inethiwekhi Ebanzi Yokuthatha Izinto: Ihlanganisa izindawo zokugcina impahla ezinkulu ze-Amazon FBA, izindawo zokugcina impahla zangaphandle, kanye nezindawo zokugcina impahla zabaphakeli e-US, ukuqoqwa kwempahla endlini ngendlu kuyatholakala kungakhathaliseki ukuthi ikuphi indawo, okusindisa abathengisi inqubo enzima yokuphatha izinto zokuthutha ngokwabo;
Izinketho Zokulethwa Eziguquguqukayo: Ukusekela izindlela zokulanda ezijwayelekile kanye nezindlela zokulanda ezisheshayo ukuze kuhlangatshezwane nezidingo ezahlukene zabathengisi zokugcwalisa kabusha njalo kanye nokugcwalisa kabusha okuphuthumayo ngezikhathi ezimatasa, ukuphendula izicelo zokulanda zingakapheli amahora angama-24 ukuze kugwenywe izindleko ezengeziwe ezivela ekubambezelekeni kwempahla;
Amakhono Okuphatha Imithwalo Ochwepheshe: Ahlonyiswe ngezinto zokupakisha ezikhethekile kanye nemishini yokulayisha/yokukhipha imithwalo yezinhlobo ezahlukene zezimpahla (njengefenisha enkulu, izinto ezibuthakathaka, kanye nemikhiqizo yobuhle neyokunakekela umuntu siqu), kunciphisa umonakalo wemithwalo ngesikhathi senqubo yokulanda nokuqinisekisa ubuqotho bezimpahla.

2. Isevisi Yokuqopha Kabusha Ngokuhambisana Nemithetho: Ukuqopha Ngokunembile, Kuhambisana Ngo-100% Nezindinganiso Zokungena ze-FBA

Ukufaka amalebula kabusha kuyisidingo esiyinhloko sabathengisi abavela kwamanye amazwe abaphatha ukubuyiselwa kwempahla, ukulungiswa kwempahla, kanye nokulungiswa kwe-SKU, futhi futhi yindawo evame kakhulu ukuba nezinkinga zokuthobela imithetho. Insizakalo yobungcweti yokufaka amalebula kabusha ye-Brand Empowerer ixazulula inkinga yokungalandeli imithetho yelebula:

Izinqubo Zokusebenza Ezijwayelekile: Ithimba lendawo elinolwazi lokufaka amalebula linamathela ngokuqinile ezimisweni zokulebula ze-Amazon FBA, okuhlanganisa ukuqinisekiswa kosayizi welebula, ukubekwa kwelebula okunembile, kanye ne-lamination yokulwa nokugqokwa, ukuqinisekisa amalebula acacile futhi ahambisanayo nento ngayinye;
Ukusekelwa Kokuqopha Kabusha Kwezimo Eziningi: Kusekela ukuqopha kabusha amabhakhodi ajwayelekile e-Amazon, amalebula enziwe ngokwezifiso zomkhiqizo, amakhodi e-ASIN, nezinye izimo, okuhlangabezana nezidingo zabathengisi zokubuyiselwa kwemali, ukuthuthukiswa komkhiqizo, kanye nokuthengiswa kweziteshi eziningi;
Ukuhlolwa Kwekhwalithi Ngaphambi Kokuqopha Kabusha: Ukuhlolwa kwekhwalithi okuphelele kwenziwa ezimpahleni ngaphambi kokuphinda kuqophe, ukuhlonza nokuphatha imikhiqizo enephutha ngokwehlukana ukuze kuvinjelwe izimpahla ezinenkinga ukuthi zingangeni ezindlini zokugcina impahla ze-FBA futhi kuthinte ukusebenza kwesitolo. Kuphinde kuhlinzekwe nombiko wokuhlolwa kwekhwalithi, onikeza abathengisi umbono ocacile wesimo sabo sempahla.

3. Izixazululo zokudlulisa eziguquguqukayo: Ukwabiwa okuhlakaniphile kuthuthukisa ukusebenza kahle kokushintsha kwempahla. Ukusebenza kahle kokushintsha kwempahla kuthinta ngqo ukugeleza kwemali komthengisi kanye nomphumela wenzuzo. Insizakalo yokudlulisa esekwe e-US ye-Brand Empowerer iphula izithiyo phakathi kwezindawo zokugcina impahla, ivumela ukwabiwa kwempahla okuguquguqukayo: Ukumbozwa kwesimo sokudlulisa okuningi:

Ukudluliswa kwe-FBA phakathi kwezindawo zokugcina impahla: Ngokusekelwe kumthamo wezindawo zokugcina impahla ze-Amazon kanye nedatha yokuthengisa, izimpahla zabelwe ngokufanele phakathi kwezindawo zokugcina impahla ze-FBA ezahlukene ukuze kugwenywe ukubambezeleka kokungena okubangelwa ukugcwala kwezindawo zokugcina impahla eyodwa;
Ukusebenzisana kwezindawo zokugcina impahla zaphesheya kanye nezindawo zokugcina impahla ze-FBA: Uma impahla yokugcina impahla ye-FBA iphansi kakhulu, ukugcwaliswa kabusha kudluliselwa ngokushesha kusuka ezindaweni zokugcina impahla zaphesheya kwezilwandle zabantu besithathu; uma impahla yokugcina impahla ye-FBA ihamba kancane, idluliselwa ezindaweni zokugcina impahla zaphesheya kwezilwandle ukuze kucutshungulwe ngesaphulelo, kunciphisa izindleko zokugcina impahla;
Ukuthunyelwa okuqondile kumakhasimende okugcina: Kumikhiqizo ehamba kancane kanye nemikhiqizo ebuyisiwe/evuselelwe, ukuthunyelwa okuqondile kusuka endaweni yokugcina impahla kuya kubathengi kuyanikezwa, kwandiswe iziteshi zokususa impahla kanye nokunciphisa ukusilela kwempahla;
Ukulandelela okubonakalayo kwesikhathi sangempela: Bethembele ohlelweni lokuphatha izinto oluhlakaniphile, abathengisi bangahlola isimo sangempela sezimpahla zabo, ngokulandelela okucacile kuzo zonke izigaba kusukela ekuthathweni nasekulebeni kabusha kuya ekudluliseleni phambili, kanye nokubuyekezwa okufika ngesikhathi kolwazi lwezinto, kususwe "ibhokisi elimnyama lolwazi";
Izinzuzo zokuthuthukisa izindleko: Ukuhlanganisa izinsizakusebenza zezokuthutha ezise-US kanye nokwenza ngcono imizila yokudlulisela kunganciphisa izindleko ngo-15%-20% uma kuqhathaniswa nabathengisi abaxhumana nabahlinzeki bezokuthutha ngokwabo. Izindleko zokuthumela zasendaweni zithuthukisa kakhulu inzuzo yomkhiqizo.

III. Kungani Kufanele Ukhethe Umkhiqizo Onika Amandla? Izinzuzo Eziyinhloko Zezinsizakalo Zendawo

Emakethe yezokuthutha encintisana kakhulu, izinsizakalo zasendaweni zeBrand Empowerer ziyagqama ngenxa yezinzuzo ezintathu eziyinhloko zokuncintisana:

Isiqinisekiso Sokuthobela Imithetho, Ukunamathela Emithethweni Yepulatifomu: Iminyaka yesipiliyoni kumasevisi e-Amazon FBA inikeza ukuqonda okunembile kwezinqubomgomo zamasiko zase-US kanye nezindinganiso zokugcina impahla ze-Amazon. Zonke izinqubo zokusebenza zihambisana nezidingo zepulatifomu, ziqinisekisa ukusulwa kwamasiko okushelelayo kanye nokugcinwa kwempahla ngendlela ephumelelayo, zigwema ukulahlekelwa ngenxa yezinkinga zokuthobela imithetho.

Ithimba Lendawo, Impendulo Efika Ngesikhathi Nesebenza Kahle: Ithimba lemisebenzi yobungcweti e-US linikeza ukwesekwa kwenkonzo yamakhasimende yendawo amahora angu-7x12. Abathengisi bangaxhumana ngqo nethimba lendawo ukuze bathole ukuxhumana okungenazinkinga, okuthuthukisa ukusebenza kahle kokuxazulula izinkinga ngamaphesenti angaphezu kuka-50.

Izixazululo Ezenziwe Ngokwezifiso, Ezihambisana Nezidingo Ezihlukene: Ukuqonda ukuthi indlela yokwanda komkhiqizo ngamunye phesheya kwezilwandle ihlukile, i-Brand Empowerer ingenza ngokwezifiso izixazululo zokulanda ezikhethekile + ukulebula kabusha + zokuthumela ngokusekelwe esigabeni somkhiqizo womthengisi, usayizi wempahla, kanye nesigqi sokuthengisa, kufezwe ngempela "insizakalo efunwayo." IV. Ubufakazi Bamakhasimende: Izinsizakalo Zendawo Zenza Ibhizinisi Eliwela Imingcele Libe Lula

"Ngaphambilini, ngenxa yokufakwa kabusha kwamalebula ngendlela engafanele, iqembu Imikhiqizo Yobuhle kwenqatshwa yi-Amazon, okuphazamisa ngokuphelele uhlelo lwethu lokuvuselela kabusha isizini esimatasa. Ngemva kokubambisana ne-Brand Empowerer, ithimba lethu lase-US laqeda ukulebula kabusha nokudlulisa ngezinsuku ezimbili nje kuphela, futhi izimpahla zagcinwa ngempumelelo—ukusebenza kahle esasingakaze sikucabange ngaphambili.” — Umphathi womkhiqizo wobuhle owela imingcele

"Imikhiqizo yethu isatshalaliswa ezindaweni eziningi zokugcina impahla zangaphandle, futhi ukuqoqa nokuthumela impahla kube yinselele njalo. Insizakalo yokulanda impahla ye-Brand Empowerer ezweni lonke isisindisa ekubhekaneni nabahlinzeki bezinto eziningi, inciphisa kakhulu izindleko. Manje sesingakwazi ukugxila kakhulu ekuthengisweni komkhiqizo kanye nokusebenza komkhiqizo." — Umthengisi esigabeni sezimpahla zasekhaya