61.9% ntawm Cov Neeg Muag Khoom Muaj Teeb Meem Los Ntawm Kev Pabcuam Localization Tsis Txaus? Brand Empowerer Txhawb Tag Nrho Cov Khoom Siv Hauv Tebchaws Meskas rau Kev Tuaj Tos, Kev Hloov Daim Ntawv, thiab Kev Xa Mus Rau Lwm Tus

61.9% ntawm Cov Neeg Muag Khoom Muaj Teeb Meem Los Ntawm Kev Pabcuam Localization Tsis Txaus? Brand Empowerer Txhawb Tag Nrho Cov Khoom Siv Hauv Tebchaws Meskas rau Kev Tuaj Tos, Kev Hloov Daim Ntawv, thiab Kev Xa Mus Rau Lwm Tus

Hauv kev lag luam e-lag luam hla ciam teb, "kev ua haujlwm hauv zos" tsis yog ib qho kev xaiv lawm, tab sis yog qhov zoo dua uas txiav txim siab tus neeg muag khoom txoj sia nyob. Txawm li cas los xij, daim ntawv tshawb fawb kev lag luam qhia tau tias 61.9% ntawm cov neeg muag khoom hla ciam teb muaj teeb meem loj heev los ntawm cov kev pabcuam hauv zos tsis txaus - kev tos khoom txawv teb chaws qeeb, kev hloov daim ntawv lo tsis raws cai ua rau FBA chaw khaws khoom tsis ua haujlwm, thiab cov khoom muag rov qab los ntawm kev xa khoom tsis raug ... Cov teeb meem no ua rau cov neeg muag khoom cov nyiaj tau los poob qis thiab cuam tshuam cov hom lag luam kev nthuav dav txawv teb chaws.

Ua ib pab neeg kws tshaj lij uas muaj kev paub tob hauv kev pabcuam xa khoom hla ciam teb, Brand Empowerer, raws li qhov xav tau ntawm kev ua lag luam hauv Tebchaws Meskas, tau tsim ib qho kev daws teeb meem kev khaws khoom, kev hloov daim ntawv lo, thiab kev xa mus rau lwm qhov, tshem tawm cov teeb meem kev ua haujlwm hauv zos rau cov neeg muag khoom hla ciam teb thiab ua rau "cov tsev khaws khoom txawv teb chaws" ua lub hauv paus rau kev loj hlob ntawm hom lag luam.

I. Kev daws cov teeb meem mob: Tsis muaj kev pabcuam hauv zos ua rau cov lag luam txawv teb chaws ntawm cov neeg muag khoom hla ciam teb poob qis

Rau cov neeg muag khoom hla ciam teb uas tsom mus rau kev lag luam hauv Tebchaws Meskas, qhov tsis zoo ntawm kev lag luam hauv zos Kev Pabcuam Logisticss feem ntau ua rau muaj ntau yam kev cuam tshuam sib txuas:
Cov Txheej Txheem Tuaj Tos Khoom Tsis Zoo: ** Kev vam khom cov neeg muab kev pabcuam xa khoom sab nraud txawv teb chaws ua rau lub sijhawm teb tuaj tos khoom qeeb, tus nqi siab rau kev tuaj tos khoom ntawm cov tsev khaws khoom nyob deb, thiab tus nqi khaws khoom ntau rau cov khoom khaws cia hauv cov tsev khaws khoom.
Kev Ua Haujlwm Rov Sau Npe Tsis Ua Raws Cai: Amazon FBA muaj cov kev cai nruj rau cov lus qhia tshwj xeeb ntawm daim ntawv lo thiab kev tso. Cov pab pawg tsis yog kws tshaj lij feem ntau yuav muaj teeb meem xws li cov ntawv lo tsis meej, tsis raug, lossis ploj lawm, ua rau cov khoom tsis raug lees paub thiab lub voj voog rov ua dua ntev thaum lub caij siab tshaj plaws.
Tsis Muaj Kev Ywj Pheej Hauv Kev Xa Khoom Mus Rau Lwm Tus: Cov lus thov hloov khoom tsis tuaj yeem teb tau sai. Qhov tsis muaj kev daws teeb meem xa khoom mus rau lwm tus hauv zos rau cov xwm txheej xws li kev hloov khoom mus rau lwm tus hauv FBA, kev sib koom tes ntawm cov chaw khaws khoom sab nraud thiab cov chaw khaws khoom FBA, thiab kev xa khoom qeeb qeeb mus rau cov neeg siv khoom kawg ua rau txo qis kev ua haujlwm ntawm kev hloov khoom mus rau lwm tus.
Kev Teb Tom Qab Muag Khoom qeeb: Thaum muaj teeb meem tshwm sim nrog cov khoom, kev sib txuas lus tsis zoo ntawm pab pawg hauv tsev thiab cov neeg muab kev pabcuam txawv teb chaws ua rau muaj kev daws teeb meem ntev, cuam tshuam rau qhov ntsuas kev ua tau zoo ntawm lub khw.

Lub ntsiab lus tseem ceeb ntawm cov teeb meem no yog vim tsis muaj cov kev pabcuam logistics tshaj lij uas muaj keeb kwm hauv Tebchaws Meskas rau cov neeg muag khoom. Cov qauv kev thauj khoom hla ciam teb ib txwm muaj feem ntau tsuas yog tsom mus rau kev thauj mus los ntawm Tuam Tshoj mus rau chaw nres nkoj hauv Tebchaws Meskas, tsis quav ntsej txog cov kev pabcuam hauv zos los ntawm chaw nres nkoj mus rau chaw rau khoom thiab los ntawm chaw rau khoom mus rau tus neeg siv khoom kawg, thaum kawg ua rau "kauj ruam kawg" ua rau muaj kev cuam tshuam hauv kev lag luam hla ciam teb.

II. Brand Empowerer's US Local Service Matrix: Kev Tos Txais + Kev Hloov Daim Ntawv + Kev Hloov Chaw, Kev daws teeb meem ib zaug rau cov teeb meem hauv zos.

Nrog ntau xyoo ntawm kev paub dhau los hauv kev pabcuam xa khoom hla ciam teb, Brand Empowerer, raws li nws txoj kev nkag siab tob txog kev lag luam hauv Tebchaws Meskas, tau sib sau ua ke ib pab pawg neeg ua haujlwm hauv zos thiab tsim kom muaj kev pabcuam network uas npog cov chaw khaws khoom loj thoob plaws Tebchaws Meskas, muab cov neeg muag khoom nrog cov kev daws teeb meem kev thauj mus los hauv zos zoo, ua raws li txoj cai, thiab yoog tau.

1. Kev Tos Txais Hauv Tebchaws Meskas: Kev Pabcuam Dav Dav, Kev Xa Khoom Sai, Hais Lus Zoo Rau Kev Ncua Sijhawm ntawm Cov Khoom Thauj Khoom

Txhawm rau daws cov teeb meem ntawm cov neeg muag khoom ntawm "kev tos khoom nyuaj thiab kim," Brand Empowerer muab kev pabcuam tos khoom thoob plaws lub tebchaws, ua rau kev thauj khoom zoo dua:
Kev Sib Txuas Lus Dav Dav: Npog cov chaw khaws khoom loj hauv Amazon FBA, cov chaw khaws khoom sab nraud txawv teb chaws, thiab cov chaw khaws khoom ntawm cov neeg muab khoom hauv Tebchaws Meskas, kev tuaj tos khoom ntawm qhov rooj mus rau qhov rooj tsis hais qhov chaw ntawm cov khoom, txuag cov neeg muag khoom txoj kev nyuaj ntawm kev tswj hwm kev xa khoom lawv tus kheej;
Cov Kev Xaiv Xa Khoom Yooj Yim: Txhawb nqa cov qauv kev tuaj tos thiab cov qauv kev tuaj tos sai kom tau raws li cov neeg muag khoom xav tau sib txawv rau kev rov ua dua tshiab thiab kev rov ua dua tshiab thaum muaj xwm txheej ceev thaum lub caij siab tshaj plaws, teb rau cov lus thov tuaj tos hauv 24 teev kom tsis txhob muaj nqi ntxiv los ntawm kev ncua sijhawm thauj khoom;
Kev Muaj Peev Xwm Tswj Xyuas Cov Khoom Thauj Khoom: Nruab nrog cov ntaub ntawv ntim khoom tshwj xeeb thiab cov khoom siv thauj khoom/tso tawm rau ntau pawg khoom sib txawv (xws li rooj tog loj, cov khoom tawg yooj yim, thiab cov khoom siv zoo nkauj thiab khoom siv tu tus kheej), txo cov khoom puas tsuaj thaum lub sijhawm khaws khoom thiab xyuas kom meej tias cov khoom muaj kev ncaj ncees.

2. Kev Pab Cuam Rov Sau Npe Dua: Kev Sau Npe Kom Tseeb, Ua Raws Li Cov Qauv FBA Inbound 100%

Kev hloov daim ntawv lo yog qhov tseem ceeb rau cov neeg muag khoom hla ciam teb uas tswj cov khoom xa rov qab, kev kho dua tshiab, thiab kev hloov kho SKU, thiab nws kuj yog qhov chaw uas muaj teeb meem ua raws li txoj cai tshaj plaws. Kev pabcuam hloov daim ntawv lo ntawm Brand Empowerer daws tau qhov teeb meem ntawm kev tsis ua raws li daim ntawv lo:

Cov Txheej Txheem Ua Haujlwm Txheem: Ib pab pawg neeg ua haujlwm hauv zos uas muaj kev paub dhau los ua raws li Amazon FBA cov lus qhia txog kev sau ntawv, suav nrog kev txheeb xyuas qhov loj ntawm daim ntawv, kev tso daim ntawv kom raug, thiab kev lamination tiv thaiv kev hnav, kom ntseeg tau tias cov ntawv meej thiab ua raws li txhua yam khoom;
Kev Txhawb Nqa Kev Hloov Daim Ntawv Sau Ntau Qhov Xwm Txheej: Txhawb kev hloov daim ntawv sau rau Amazon tus qauv barcodes, cov ntawv lo rau hom lag luam, ASIN codes, thiab lwm yam xwm txheej, ua tau raws li qhov xav tau ntawm cov neeg muag khoom rau kev xa rov qab, kev hloov kho khoom, thiab kev muag khoom ntau txoj hauv kev;
Kev Tshuaj Xyuas Zoo Ua Ntej Hloov Daim Ntawv Cim: Yuav muaj kev tshuaj xyuas zoo tag nrho rau cov khoom ua ntej hloov daim ntawv cim, txheeb xyuas thiab cais cov khoom puas tsuaj kom tiv thaiv cov khoom muaj teeb meem kom tsis txhob nkag mus rau hauv FBA warehouses thiab cuam tshuam rau kev ua haujlwm ntawm lub khw. Kuj muaj daim ntawv qhia txog kev tshuaj xyuas zoo, uas yuav qhia rau cov neeg muag khoom kom pom tseeb txog lawv cov khoom muag.

3. Kev daws teeb meem hloov pauv tau yooj yim: Kev faib khoom ntse ua rau kev hloov pauv khoom muaj txiaj ntsig zoo dua. Kev hloov pauv khoom muaj txiaj ntsig zoo cuam tshuam ncaj qha rau tus neeg muag khoom cov nyiaj ntsuab thiab cov nyiaj tau los. Brand Empowerer qhov kev pabcuam xa khoom hauv Tebchaws Meskas rhuav tshem cov teeb meem ntawm cov tsev rau khoom, ua rau kev faib khoom muaj txiaj ntsig zoo: Kev them nyiaj rau ntau qhov xwm txheej xa khoom:

Kev xa khoom ntawm FBA mus rau lwm lub tsev rau khoom: Raws li Amazon lub peev xwm thiab cov ntaub ntawv muag khoom, cov khoom raug faib ua pawg ntawm ntau lub tsev rau khoom FBA kom tsis txhob muaj kev ncua sij hawm los ntawm kev thauj khoom ntau dhau ntawm ib lub tsev rau khoom;
Kev sib koom ua ke ntawm cov khoom hauv tsev rau khoom txawv teb chaws thiab FBA: Thaum cov khoom hauv tsev rau khoom FBA tsawg heev, kev rov ua dua tshiab yuav raug xa mus sai sai los ntawm cov chaw khaws khoom sab nraud txawv teb chaws; thaum cov khoom hauv tsev rau khoom FBA qeeb qeeb, nws yuav raug xa mus rau cov chaw khaws khoom txawv teb chaws kom txo nqi, txo cov nqi khaws khoom;
Kev xa khoom ncaj qha mus rau cov neeg siv khoom kawg: Rau cov khoom lag luam qeeb thiab cov khoom xa rov qab / kho dua tshiab, kev xa khoom ncaj qha los ntawm lub tsev rau khoom mus rau cov neeg siv khoom tau muab, nthuav dav cov kev tshem tawm thiab txo cov khoom seem tshuav;
Kev taug qab pom tseeb tiag tiag: Kev vam khom rau lub kaw lus tswj kev xa khoom ntse, cov neeg muag khoom tuaj yeem tshawb xyuas qhov xwm txheej tiag tiag ntawm lawv cov khoom, nrog kev taug qab meej meej ntawm txhua theem txij li kev tuaj tos thiab rov sau npe mus rau kev xa mus, thiab hloov kho cov ntaub ntawv xa khoom raws sijhawm, tshem tawm "lub thawv dub ntaub ntawv";
Cov txiaj ntsig ntawm kev txhim kho tus nqi: Kev koom ua ke cov peev txheej logistics hauv Tebchaws Meskas thiab kev txhim kho txoj kev xa khoom tuaj yeem txo cov nqi los ntawm 15% -20% piv rau cov neeg muag khoom tiv tauj cov neeg muab kev pabcuam logistics lawv tus kheej. Cov nqi xa khoom hauv zos ntxiv txhim kho cov nyiaj tau los ntawm cov khoom.

III. Vim li cas ho xaiv Brand Empowerer? Cov txiaj ntsig tseem ceeb ntawm cov kev pabcuam hauv zos

Hauv kev lag luam logistics hla ciam teb uas muaj kev sib tw heev, Brand Empowerer cov kev pabcuam hauv zos sawv tawm vim peb qhov zoo sib tw tseem ceeb:

Kev Lav Paub Ua Raws Cai, Ua Raws Li Cov Cai ntawm Platform: Xyoo ntawm kev paub dhau los hauv Amazon FBA cov kev pabcuam muab kev nkag siab meej txog cov cai ntawm Tebchaws Meskas thiab Amazon cov qauv kev khaws khoom. Txhua txoj haujlwm ua raws li cov kev cai ntawm platform, ua kom ntseeg tau tias kev tshem tawm kev lis kev cai du thiab kev khaws khoom zoo, zam kev poob vim muaj teeb meem ua raws cai.

Pab Pawg Hauv Zos, Teb Raws Sijhawm thiab Ua Tau Zoo: Ib pab pawg ua haujlwm tshaj lij hauv Tebchaws Meskas muab kev pabcuam rau cov neeg siv khoom hauv zos 7x12 teev. Cov neeg muag khoom tuaj yeem txuas ncaj qha nrog pab pawg hauv zos rau kev sib txuas lus zoo, txhim kho kev daws teeb meem zoo dua li 50%.

Kev Dais Teeb Meem Tshwj Xeeb, Sib Haum Rau Cov Kev Xav Tau Sib Txawv: Nkag siab tias txhua lub hom lag luam txoj kev nthuav dav txawv teb chaws yog qhov tshwj xeeb, Brand Empowerer tuaj yeem kho qhov kev daws teeb meem tshwj xeeb rau kev tos + rov ua dua daim ntawv lo + kev xa khoom raws li pawg khoom ntawm tus neeg muag khoom, qhov loj ntawm cov khoom muag, thiab kev muag khoom, ua tiav "kev pabcuam raws li qhov xav tau." IV. Cov Lus Pov Thawj ntawm Cov Neeg Siv Khoom: Cov Kev Pabcuam Hauv Zos Ua Rau Kev Lag Luam Hla Ciam Teb Yooj Yim Dua

"Yav dhau los, vim yog kev hloov daim ntawv tsis raug, ib pawg ntawm Cov Khoom Siv Zoo Nkauj raug Amazon tsis lees txais, ua rau peb txoj kev npaj rov qab muab khoom rau lub caij siab tshaj plaws puas tsuaj tag. Tom qab koom tes nrog Brand Empowerer, peb pab neeg Asmeskas tau ua tiav kev hloov daim ntawv lo thiab xa mus rau lwm tus hauv ob hnub xwb, thiab cov khoom tau khaws cia zoo - qhov ua tau zoo uas peb yeej tsis tau xav txog ua ntej. " - Tus Thawj Coj ntawm lub hom lag luam zoo nkauj hla ciam teb.

"Peb cov khoom raug faib thoob plaws ntau lub tsev rau khoom sab nraud txawv teb chaws, thiab kev khaws thiab xa mus rau lwm lub tsev yeej ib txwm yog ib qho kev sib tw. Brand Empowerer qhov kev pabcuam khaws thoob plaws lub tebchaws txuag peb txoj kev ntxhov siab ntawm kev sib tham nrog ntau tus neeg muab kev pabcuam logistics, txo cov nqi ntau heev. Tam sim no peb tuaj yeem tsom mus rau kev muag khoom thiab kev ua haujlwm ntawm hom." — Tus muag khoom hauv pawg khoom siv hauv tsev