Ese koko ikiguzi cya DDP cyawe "kigizwe n'ibintu byose"? Gukuraho ikiguzi n'ingaruka byihishe mu ibiciro mpuzamahanga by'ibicuruzwa

Ese koko ikiguzi cya DDP cyawe "kigizwe n'ibintu byose"? Gukuraho ikiguzi n'ingaruka byihishe mu ibiciro mpuzamahanga by'ibicuruzwa

Ku bagurisha ibicuruzwa byo kuri interineti, ibirango, n'abakwirakwiza ibicuruzwa ku isi yose, moderi ya DDP (Delivered Duty Paid) nta gushidikanya ko ari amahitamo meza cyane yo koroshya inzira mpuzamahanga zo gutwara ibintu. Intero ivuga ngo "kwishyura rimwe, gutanga ibicuruzwa ku nzu n'inzu" ituma abacuruzi benshi bizera ko babonye inzira y'ubusamo yo kugabanya ikiguzi cyo gucunga. Ariko, mu by'ukuri, benshi bagwa mu mutego wa "ibiciro biri hasi, kwishyura amafaranga menshi ya nyuma" - inyuma y'ibiciro bisa nkaho byose birimo urukurikirane rw'ibiciro byihishe, nko kwishyuza lisansi, amafaranga yo gutanga ibicuruzwa mu turere twa kure, n'amafaranga yo kugenzura gasutamo, ndetse n'ibyago byo gufunga imizigo n'amande bitewe n'ibibazo byo kubahiriza amategeko.

Nk’ikigo mpuzamahanga gitanga serivisi zo gutwara abantu n’ibintu n’amasoko gishingiye cyane ku ruhererekane rw’ibicuruzwa byo mu Bushinwa kandi gikorera ku bicuruzwa birenga 100 ku isi, Brand Empowerer yabonye ingero nyinshi z’abagurisha bangiza inyungu zabo bitewe no kudafata neza ibiciro bya DDP. Uyu munsi, turahera ku ibiciro mpuzamahanga by’ibikoresho kandi tugakuraho ikiguzi n’ingaruka bihishe mu mvugo "ikubiyemo byose", tukubwira imiterere y’ibiciro bya DDP byizewe koko bigomba kugira.

I. Mwitondere! Imitego 5 ikomeye y'ibiciro ihishe mu biciro bya DDP

Byinshi Serivisi y'ibicuruzwa Ibiciro bya DDP by’abatanga serivisi bigaragaza gusa "imizigo yo mu mazi/yo mu kirere + imisoro ya gasutamo + amafaranga y’ibanze yo kohereza ibicuruzwa," ariko mu mikorere nyayo, aya mafaranga y’inyongera atavuzwe akenshi aba "agahinda ka nyuma" gatuma inyungu z’abagurisha zigabanuka.

1. Inyongera ku lisansi n'inyongera ku gihembwe: "Umusoro ku ihindagurika ry'ibiciro" utagaragara
Ihindagurika ry’ibiciro bya lisansi rikunze kugaragara mu bikorwa mpuzamahanga, ariko abatanga serivisi benshi ntibagaragaza neza igipimo cy’inyongera y’ibiciro bya lisansi mu biciro byabo bya mbere. Iyo ibiciro bya peteroli bizamutse, bazaca amafaranga y’inyongera ku bagurisha bitwaje "impinduka ku isoko," ubusanzwe kuva kuri 5% kugeza kuri 15% by’ikiguzi cy’imizigo. Byongeye kandi, mu bihe by’impanuka (nk’umunsi mukuru wa Amazon na Black Friday), hashobora kubaho amafaranga y’igihe gito nka "inyongera y’igihe cy’impanuka" n’ "amafaranga y’ubwinshi bw’ibyambu," akenshi atagaragara mu biciro bya mbere. Kugereranya: Ibiciro bya DDP bya Brand Empowerer bikoresha uburyo bw’ibiciro busobanutse neza. Ibiciro byose bishoboka, harimo n’inyongera y’ibya lisansi n’amafaranga yo gucunga ibyambu, biri mu biciro mbere y’igihe, hamwe n’ingano n’ijanisha bisobanutse, bikuraho ko "inyongera y’igihe cy’impanuka." Nk’uko abakiriya bacu babivuze: "Kuva ku biciro kugeza ku gutanga ibicuruzwa, nta mafaranga y’inyongera yabayeho, kandi inyungu zacu zakomeje kuba nziza."

2. Inyongera ku byo umuntu yakwishyura mu gace ka kure: "Inzitizi y'ahantu" yirengagizwa
Niba ibicuruzwa byawe bikenewe ko bigezwa mu bubiko bwa Amazon FBA buherereye mu turere twa kure (nk'intara zimwe na zimwe zo hagati muri Leta Zunze Ubumwe za Amerika cyangwa mu byaro byo mu Burayi), serivisi nyinshi z'abatanga serivisi zo gutwara abantu n'ibintu "zizagabanuka" - bazishyuza amafaranga menshi y'inyongera ku turere twa kure, cyangwa ndetse bagasaba abagurisha gutwara ibicuruzwa ubwabo, bavuga ko "hanze y'aho bigezwa." Aya mafaranga ashobora kuva ku madolari amagana kugeza ku bihumbi, akarya inyungu mu buryo butaziguye ku bicuruzwa.

Igereranya: Serivisi ya DDP ya Brand Empowerer ikora ku bubiko bwa Amazon FBA na aderesi z’ububiko bw’ikoranabuhanga ku isi hose. Ikiguzi cyo gutanga kibarwa neza hashingiwe ku aderesi y’ububiko mu gihe cyo gutanga ibiciro, bigaragaza neza niba ari ahantu kure, bikarinda ko ibiciro bizaza nyuma yaho.

3. Amafaranga ya serivisi yo kugenzura gasutamo: "Umushinga w'itegeko utagaragara" uri inyuma y'iyubahirizwa ry'amategeko
Dukurikije icyitegererezo cya DDP, kwishyura ibicuruzwa kuri gasutamo ni inshingano nyamukuru y'utanga serivisi, ariko abacuruzi benshi birengagiza ko amafaranga yo kubika ibicuruzwa n'ay'abakozi atangwa mu gihe cy'igenzura rya gasutamo akenshi atagaragara mu giciro. Iyo ibicuruzwa bifunzwe kugira ngo bigenzurwe bitewe n'amakuru atari yo cyangwa amategeko adahagije yo kubahiriza ibicuruzwa, amafaranga ya serivisi yo kubika ibicuruzwa n'ay'igenzura ashobora kugera ku madolari amagana ku munsi, kandi igihombo cy'ibicuruzwa bitewe n'ubukererwe ntagereranywa.
Igereranya: Brand Empowerer ifite itsinda ry’abahanga mu by’ubucuruzi bwa gasutamo muri Amerika, Uburayi, no mu Bwongereza. Mu gihe cyo gutanga ibiciro, ikiguzi cyo kubahiriza amategeko kibarwa neza hashingiwe ku mategeko y’ibicuruzwa, kandi ingaruka zo gutangaza ibicuruzwa zigaragazwa mbere y’igihe. Ibiciro byacu bya DDP birimo amafaranga ya serivisi yo kugenzura n’amafaranga yo kubika ibicuruzwa mu bubiko bw’igihe gito, kandi dukoresha inzira zo kwishyura ibicuruzwa mu buryo bwihuse kugira ngo tugabanye amahirwe yo kugenzura no kwemeza ko ibicuruzwa bya gasutamo bigenzurwa neza.

4. Amafaranga yo gutandukanya imizigo no kuyipakira bundi bushya: Ikiguzi cy'inyongera cy'ibyoherezwa "ku bwinshi"
Ku bagurisha bafite ibyiciro byinshi by'ibicuruzwa na SKU, niba ibicuruzwa bigomba kugabanywa kugira ngo bibikwe cyangwa bisubirwemo gupakirwa, abatanga serivisi nyinshi z'ibicuruzwa bazaca "amafaranga yo gutandukanya no gupakira." Amazon FBA, cyane cyane, ifite ibisabwa bikomeye ku bijyanye n'ibipimo byo gupakira. Iyo gupakira ibicuruzwa bitujuje ibisabwa, utanga serivisi ashobora kwishyuza amafaranga y'inyongera yo gupakira, kandi iki kiguzi akenshi ntikigaragara mu giciro cya mbere.

Kugereranya: Serivisi ya DDP ya Brand Empowerer ikubiyemo kugenzura ibipfunyika hakurikijwe FBA no kongera gupakira ku buntu. Igenzura ry’amategeko rirangira mbere yuko ibicuruzwa biva mu bubiko, rigatuma bikurikiza amabwiriza ya Amazon yo kwakira ibicuruzwa kandi rigakuraho andi mafaranga aterwa n’ibibazo byo gupakira.

5. Ikiguzi cyo kugarura no gusimbuza: "Inyungu y'Umwobo w'Umukara" muri Serivisi yo Gutanga Nyuma yo Kugurisha
Iyo ibicuruzwa bigomba gusubizwa cyangwa guhindurwa bitewe n’ibibazo by’ubwiza cyangwa kubahiriza amategeko, ibiciro byinshi bya DDP ntibikubiyemo ibiciro by’ibicuruzwa bisubijwe inyuma. Abagurisha ntibagomba kwishyura gusa ikiguzi cyo kohereza ibicuruzwa mu rugendo rwo kugaruka, ahubwo banatanga amafaranga yo kubika no gucunga ububiko mu mahanga, ashobora kurenza kure agaciro k’ibicuruzwa ubwabyo.
Kugereranya: Serivisi ya DDP ya Brand Empowerer ikoresha ubushobozi bwayo bwo gutunganya ibicuruzwa mu bubiko bwo mu mahanga. Mu gihe cyo gutanga ibiciro, dushobora guhindura ibisubizo by'agaciro birimo ibikoresho bihindagurika hashingiwe ku byo umugurisha akeneye, tugafasha abagurisha kugabanya ikiguzi nyuma yo kugurisha. Muri icyo gihe, dukora igenzura rikomeye ry'ubuziranenge mbere yo kohereza kugira ngo tugabanye ibyago byo kugaruka biturutse aho ibicuruzwa biturutse.

II. Ibiciro Birenze: Ingaruka 3 Zihishe Inyuma y'Ibiciro bya DDP

Ingaruka zitagaragara ziteye ubwoba kurusha ikiguzi cyihishe ni izikomeye cyane – ikosa rimwe ryo kubahiriza amategeko cyangwa gutinda kw’ibikoresho rimwe gusa bishobora gutuma amezi menshi y’umucuruzi adatanga umusaruro.

1. Ingaruka zo kubahiriza amategeko: "Kwanga ibicuruzwa" bitewe no kutubahiriza amahame ngenderwaho ya FBA
Amazon FBA ifite ibisabwa bikomeye ku bijyanye no kwandika ibirango by'ibicuruzwa, gupakira, no kwemeza ko byemewe n'amategeko. Iyo ikigo gishinzwe itumanaho kitazi neza aya mahame, ibicuruzwa bishobora kwangwa n'ububiko bwa FBA. Muri iki gihe, abagurisha ntibagomba kwishyura ikiguzi cyo kubigeza ku bindi bicuruzwa gusa, ahubwo banahura n'ikibazo cyo kubura imigabane mu gihe cy'ibicuruzwa byinshi.
Igisubizo: Brand Empowerer irahamya ko ikurikiza amategeko ya FBA 100%. Itsinda ryacu ryize neza politiki ya Amazon yo kwakira ibicuruzwa, rigenzura ko ibyapa, impapuro zo gupakira, n'inyandiko zemeza ko ibicuruzwa byose bishyirwa mu bikorwa byujuje ibisabwa, bikuraho ibyago byo kwangwa. Nk'uko abakiriya bacu babivuga: "Hamwe na Brand Empowerer, ntabwo tugomba guhangayikishwa n'ibibazo byo kwakira ibicuruzwa bya FBA, kandi igihe cyo kuzigama gituma twibanda ku kugurisha."

2. Ingaruka zo Gushyira Amakuru mu Rumuri: Gutinda kw'Ibintu Biterwa n'"Imikorere ya Black Box"
Abatanga serivisi nyinshi z’ibijyanye n’itumanaho ntibashobora gutanga serivisi zo gukurikirana ibicuruzwa mu buryo bwihuse, bigatuma abagurisha bategereza gusa ubutumwa bwo kuhagera. Iyo ibicuruzwa byatinze ku byambu cyangwa mu bubiko, abagurisha akenshi ntibabona amakuru ku gihe, bigatuma babura amahirwe yo kugurisha.
Igisubizo: Serivisi ya DDP ya Brand Empowerer itanga uburyo bwo gukurikirana ibintu mu buryo butunguranye mu gihe cyose, kuva ku gutwara ibicuruzwa kugeza ku nyemezabwishyu ya FBA mu bubiko. Abagurisha bashobora kugenzura aho ibicuruzwa byabo biherereye n'uko bihagaze igihe icyo ari cyo cyose binyuze muri sisitemu. Muri icyo gihe, dushyira ahagaragara amakuru y’ibicuruzwa kandi tugatanga umuburo hakiri kare ku birebana n’ibitinda, dufasha abagurisha gutegura ububiko.

3. Ingaruka ku ruhererekane rw'ibicuruzwa: "Gutakaza ubuyobozi ku isoko" bitewe n'uko nta bushobozi buhagije bwo gutanga ibicuruzwa
Ku bagurisha bakeneye gushakisha ibicuruzwa mu Bushinwa, ishingiro ry’ibicuruzwa bya DDP si ubwikorezi gusa, ahubwo ni no kugenzura uruhererekane rw’ibicuruzwa. Iyo utanga serivisi adashobora guhitamo abagurisha ibicuruzwa bafite ubuziranenge, ibicuruzwa bishobora kuba bifite inenge mu bwiza, ibibazo by’ihohoterwa ry’umutungo mu by’ubwenge, nibindi, bigatera ifatira rya gasutamo cyangwa ndetse bigakurikiranwa n’amategeko.
Igisubizo: Brand Empowerer ntabwo ari umutanga serivisi z’ibicuruzwa gusa, ahubwo ni n’inzobere mu by’ubucuruzi bw’ibicuruzwa by’Abashinwa. Dufite ibikoresho birenga 100.000 by’abatanga serivisi nziza, bishobora gufasha abagurisha gusuzuma no kugenzura ibisabwa n’uruganda kugira ngo barebe ko ibicuruzwa bifite ireme kandi byujuje ibisabwa. Kuva mu iterambere ry’ibicuruzwa kugeza ku bijyanye n’ibicuruzwa no kubikwirakwiza, dutanga ibisubizo by’ibicuruzwa kuva ku mpera kugeza ku mpera, bituma abagurisha bagera ku "bikorwa bidafite impungenge."

III. Icyitonderwa cy’ibiciro bya DDP "cyuzuyemo byose" kigomba kuba kimeze gite?

Mu bitekerezo bya Brand Empowerer, serivisi ya DDP "ikubiyemo byose" ntabwo ari "ubwikorezi bw'imizigo + imisoro ya gasutamo" gusa, ahubwo ni umucyo ku giciro, ingaruka zishobora kugenzurwa, na serivisi zihujwe. Ibiciro byizewe bya DDP bigomba kuba bikubiyemo ibintu by'ingenzi bikurikira:
Isesengura ryuzuye ry'ibiciro: Andika neza ibiciro byose, harimo imizigo, imisoro ya gasutamo, TVA, amafaranga y'inyongera kuri lisansi, n'amafaranga yo kuyitanga, nta nteruro zidasobanutse neza;
Icyemezo cyo kubahiriza amategeko: Kugaragaza neza inshingano zo kwishyura imisoro, amahame ngenderwaho yo kubahiriza amategeko, na gahunda zo kwishyura igihombo cyatewe n'amakosa y'abatanga serivisi;
Kwiyemeza kubahiriza igihe cy'ibikorwa: Sobanura neza igihe cy'uburyo butandukanye bwo gutwara abantu (ubwo mu mazi, mu kirere, mu buryo bwihuse), n'uburyo bwo kwishyura ubukererwe;
Serivisi zongerewe agaciro zirimo: Sobanura neza niba serivisi nko kugenzura ubuziranenge, gupakira byujuje ibisabwa na FBA, gukurikirana mu buryo nyabwo, no gutunganya ibicuruzwa nyuma yo kugurisha birimo;
Ingingo zo kugabanya ibyago: Gusobanura neza uruhande rushinzwe n'ibisubizo ku byago nko kugenzura gasutamo, kwangirika kw'imizigo, n'ibisubizo.

IV. Inyigo ku Mugurisha Nyawe: Guhitamo Umutanga Serivisi Wizewe wa DDP byongera inyungu zirenze ebyiri

"Nigeze gutakaza hafi $10.000 mu nyungu kubera 'ibiciro bya DDP ku giciro gito' - amafaranga y'inyongera kuri lisansi, amafaranga yo kugeza ibicuruzwa mu buryo bwa kure, n'amafaranga yo kugenzura gasutamo yiyongereyeho 30% ugereranyije n'ibiciro bya mbere. Ni bwo natangiye gukorana na Brand Empowerer nasobanukiwe icyo serivisi nyakuri 'ikubiyemo byose' ari cyo. Ibiciro byabo ni ukuri kandi bisobanutse, ibicuruzwa bigera mu bubiko ku gihe, kandi nta mafaranga y'inyongera. Inyungu ku bicuruzwa byanjye ziyongereyeho 20%." - Ubucuruzi bwo kuri interineti bwambukiranya imipaka Ikirango cya Vape umucuruzi

"Nk'umucuruzi mushya, impungenge zanjye zikomeye zari ibibazo byo kubahiriza amategeko ya FBA. Brand Empowerer ntiyamfashije gusa mu bijyanye n'ibikoresho, ahubwo yanamfashije guhitamo abatanga serivisi nziza ndetse inampa inama zo kubahiriza amategeko y'ibicuruzwa. Kuva mu gutunganya ibicuruzwa kugeza ku kwakira ibicuruzwa, inzira yose yari nta mpungenge, kandi amaherezo nashoboye kwibanda ku mikorere y'ikirango." – Umucuruzi w'ibikoresho byo mu rugo wa Shopify