Kusanthula kwa 2024 kwa makampani aku China okhudza amayi ndi makanda pa intaneti

Makampani a amayi ndi makanda ali mu nthawi yovuta kwambiri yopangira dziko latsopano. Ku theka lachiwiri, mbali imodzi pali mpikisano wovuta, mphamvu ikukwerabe; Kumbali ina, zatsopano zamakampani ndi kukulitsa malire zikupitirirabe, ndipo makampani ambiri otsogola akutsutsa zomwe zikuchitika; Magulu ambiri atsopano, mitundu ndi mitundu yazogulitsa zimaonekeranso m'nthawi zovuta. "Mayi ndi mwana watsopano, kuposa mayi ndi mwana" ndiye mutu wa chaka cha 2024, komanso kudzera munthawi iliyonse yowonetsa mphamvu. Kumbuyo kwa chidziwitso chovutachi, ndi kusintha kotani komwe mbadwo watsopano wa amayi ndi makampani a amayi ndi makanda akukumana nako?

Zikumveka kuti Analysys, bungwe lachitatu, posachedwapa latulutsa lipoti la "2024 Annual Analysis of China's Internet Mother and Child Market" mu Julayi, lomwe, monga lipoti lodziwika bwino la pachaka, lakopa chidwi cha anthu ambiri mkati ndi kunja kwa makampaniwa.

Kuthekera kwa kukula kulipobe, ndipo kupita patsogolo kwa zisankho ndi kufunika kwa malingaliro kwakulitsidwanso, kukhala muyezo wa amayi atsopano amakono.

Lipotilo likuwonetsa kuti chiwerengero cha anthu obadwa chikupitirira kuchepa, ngakhale kuti chikuyembekezeka kusintha mu 2024, ndikofunikirabe kulimbikitsa mfundo zoberekera kuti zipitirire kukula. Ndi kusintha kosalekeza kwa mfundo zamakampani komanso kukwera kwa mikangano yolimbikitsa chikhalidwe cha anthu, mfundo zothandiza zakhazikitsidwa m'malo osiyanasiyana, monga kukonza ntchito zosamalira makanda, kukonza thanzi la ana, kukhazikitsa chitetezo cha ufulu wa amayi ndi ana, kulimbitsa chitetezo ndi kuyang'anira sayansi ya mafakitale a amayi ndi ana, ndi zina zotero, zomwe zathandizanso kukula kosalekeza kwa ntchito ndi zinthu zabwino kwambiri za amayi ndi ana.

Ndizodabwitsa pang'ono kuti mosasamala kanthu za kukula kwa malonda a makampani a amayi ndi makanda ku China mu 2024, kapena kuchuluka kwa malonda a pa intaneti a zinthu zakuthupi za amayi ndi makanda ku China, ngakhale kuti kukula kwatsika, kumathabe kukula pafupifupi kawiri, komwe kungawonekere pazifukwa ziwiri zazikulu:

1) Azimayi ambiri amakono aganizira mosamala nkhani yokhudza kubereka, ndipo kukonzekera-kutenga mimba-kubereka mwana idzayang'ana kwambiri pa chitukuko cha sayansi ndi chokonzedwa bwino.

2) Kuwonjezeka kwa kuchuluka kwa anthu omwe amamwa mowa mwa amayi ndi ana chifukwa cha kuchuluka kwa anthu omwe amamwa mowa komanso kukweza zakudya kumathandizira kuchepetsa kuchepa kwa chiwerengero cha anthu, ndipo kuthekera kwa kukula kwa msika kulipobe.

Monga momwe zidasanthulidwira kale, njira yonse yokonzekera - mimba - kubereka - sayansi ya kubereka pambuyo poyesa mwanzeru idzapitirira kufika pamlingo wa [patsogolo] ndi [waukadaulo]. Lipotilo likuwonetsa kuti amayi 8-90% adzafunsira zipangizo zaukadaulo kuti aphunzire, makamaka mitundu, kuyerekeza zosakaniza, ndikufufuza mawu apakamwa. Pezani njira zodziwika bwino zasayansi kudzera pamapulatifomu olondola aukadaulo ndikuchita homuweki yanu pasadakhale; Ndipo posankha kugwiritsa ntchito, kufunafuna ntchito ndi kufunika kwa malingaliro azinthu zamtunduwu kwakhala chizolowezi chosasinthika.

Detayo inapeza kuti kukula kwa ogwiritsa ntchito m'munda woyimirira wa amayi ndi makanda kunachepa ndi kusinthasintha, ndipo kukhazikika ndi kudalirana komwe kumabwera chifukwa cha khamu la anthu kunawonjezeka.

Malinga ndi zomwe zili mu lipotilo, zina mwa zomwe zapezeka zatsopano ndi zakuti, malinga ndi momwe chiwerengero cha ana obadwa m'banja chikucheperachepera, chiwerengero cha ana omwe akukula chikuchepa ndi kusinthasintha kwa manambala, koma deta yolimba monga kuchuluka kwa ana omwe akuyamba komanso nthawi yoyambira ikukwera. Izi zikutsimikizira kuti makolo ambiri omwe amasankha njira yopezera mimba amasankha kukhulupirira sayansi, kuphunzira pafupipafupi, kufufuza mosamala, ndi kuphunzira tsiku ndi tsiku komanso kufufuza chidziwitso chofunikira kwakhala zosowa zawo.

Kuzindikira: kupumula ndi njira yabwino, kulera ana molondola komanso moyenera ndi njira yothandiza yokwaniritsira

Kuchokera pazithunzi za anthu ambiri, zitha kupezekanso kuti chifukwa chachikulu cha kuchuluka kwa deta yokhazikika ndikuti makolo achichepere mu nthawi ya Z amadziwa bwino momwe angagwiritsire ntchito zida zothandizira ndikuyamba njira yabwino yolerera ana moyenera komanso molondola.

Mu kusintha kobwerezabwereza kwa anthu atsopano ndi zosowa zatsopano, amatsata kupumula ndi sayansi. Ndi malingaliro abwino, ndi madalitso a sayansi yamakono ndi ukadaulo kuti akwaniritse zosowa zawo. Mwachitsanzo, adzalemba ndikusanthula deta ya kukula kwa mwana kudzera mu mapulogalamu osiyanasiyana olera ana a amayi ndi ana, kumvetsetsa momwe chitukuko chikukulira, ndikusintha kalembedwe ka makolo panthawi yake.

Kupyolera mu ndondomekoyi, kutsatira njira yolankhulirana ndi malonda atsopano, gawo loyima la zotsatira za mutu wa APP wa amayi ndi makanda ndi lodziwika bwino.

Chifukwa cha kupitiriza kwa makampani, kufunafuna kugwiritsa ntchito bwino kwa ogwiritsa ntchito komanso kufunika kwa mimba yolondola, mapulatifomu osiyanasiyana ali ndi mayankho osiyanasiyana kuti adutse nthawi yonseyi. Kuchokera pa mpikisano womwe ulipo pakati pa ogwiritsa ntchito ma APP aku China omwe amagwiritsa ntchito intaneti ya amayi ndi ana, ikukakamirabe pazinthu zambiri kuti zikope nsanja zatsopano, ndipo ndi ubwino wopitilira wa chilengedwe chake, ntchito zaukadaulo, luso laukadaulo komanso mphamvu ya mtundu wake, idzatenga amayi atsopano ambiri a m'badwo wa Z, ndipo gulu lozungulira likakhala lolimba, ndikupanga malo abwino ozungulira. Tsatirani wina ndi mnzake kuti muthetse mavuto awo okhudzana ndi ulendo wa mimba.

Ponena za kugawa kwina, ogwiritsa ntchito mapulogalamu oyima a amayi ndi ana awonjezera nthawi yawo yogwiritsira ntchito komanso nthawi yoyambira, makamaka chifukwa cha zinthu zambiri komanso zosiyanasiyana zomwe zimaperekedwa ndi APP, ubwenzi wapadera, kulosera za mavuto ndi yankho, kuyanjana kwa anthu ammudzi, akatswiri. chida cha amayi ndi ana mautumiki, ndi zina zotero. Zinthu izi pamodzi zimapangitsa kuti ogwiritsa ntchito azigwira ntchito bwino komanso kuti ogwiritsa ntchito azigwira ntchito molimbika. Zimathandiza kuti mayi ndi mwana azitha kugwiritsa ntchito pulogalamu ya APP yolunjika pa nthawi ya mimba ya wogwiritsa ntchito.

Magulu onse ndi ofunika kuwachitanso ndi amayi ndi ana, ndipo magulu onse a chilakolako cha amayi ndi ana akukonzedwanso.

Katundu wogulira amayi ndi ana amatchedwa katundu "wapadera", chifukwa ali ndi makhalidwe atatu apadera: choyamba, chitetezo choyamba, zipangizo zopangira, miyezo yapamwamba kwambiri; Chachiwiri, kapangidwe kapadera komanso kukonza bwino malo; Chachitatu, chidwi chachikulu pa tsatanetsatane, chidwi chachikulu pakusintha anthu ndi zosowa za chidziwitso. Izi zikusonyeza kuti ndi kuwonjezeka kwa kufunikira kwa ogula kwa zinthu za amayi ndi ana, magulu onse ogula amatha kukwezedwa kudzera mu "kuganiza kwa amayi ndi ana", motero kutsegula malo atsopano pamsika.

Chifukwa chake, kaya ndi Zofunikira za Tsiku ndi Tsiku, kapena zida zapakhomo za amayi ndi ana, magalimoto a mabanja, zochitika zambiri zogawa magawo ndi mitundu yophulika ya magawo zawonekera chifukwa cha zosowa ndi malingaliro a amayi ndi ana akuluakulu, ndipo kusintha kosalekeza, kukonzanso ndi kukweza magulu atsopano, mafomula atsopano, zosakaniza zatsopano ndi ntchito zatsopano zakwezedwa. Makamaka, lipotilo linanena kuti kutenga zida zapakhomo za amayi ndi ana mwachitsanzo, kugulitsa kwa pachaka kwa msika wa zida zapakhomo za amayi ndi ana mu 2024 kunafika pa 56.9 biliyoni yuan, kuwonjezeka kwa 25% pachaka, kukhala kavalo wakuda yemwe akukula mwachangu kwambiri mumakampani opanga zida zapakhomo. Zingathe kunenedweratu kuti kuyambira "mayi ndi mwana" kupita ku "mayi ndi mwana wamkulu", kuyambira "mayi ndi mwana" kupita ku "mayi ndi mwana watsopano", magulu ambiri adzakwaniritsa kukweza malo, kukweza ukadaulo ndikugulitsa phindu latsopano motsatira malingaliro ndi zochitika za zinthu zapadera za amayi ndi ana, ndipo padzakhala njira zambiri zomwe sizinafufuzidwe zoyenera kuchitanso ndi amayi ndi ana.

Kulimbikitsa mpikisano wamalonda: kuphatikizana kwa magawo ambiri, aliyense akuwonetsa mphamvu zake ndiyo njira yokhayo yotulukira

Malinga ndi kusanthula kwa lipotilo, ulendo wopitilira wa ogwiritsa ntchito mimba ndiye maziko a malonda a amayi ndi ana. Pakati pawo, gulu lonse la amayi ndi ana lotsogozedwa ndi netiweki ya amayi yokhudza mimba APP, nsanja yonse yokhudzana ndi zinthu zomwe zimayendetsedwa ndi Little Red Book, ndi nsanja yonse yokhudzana ndi makanema afupiafupi yotsogozedwa ndi Douyin, iliyonse ili ndi maudindo osiyanasiyana okhudzana ndi nkhani ndi nkhani m'chilengedwe chonse cha amayi ndi ana, ndipo imapereka kampani yamitundu itatu komanso yosiyanasiyana kuti iteteze amayi atsopano achichepere a Generation Z. Zitsanzo za lipoti: Monga nsanja yokhazikika yazinthu za amayi ndi makanda, mothernet pregnancy APP imayang'ana kwambiri zida zodziwira ngati thupi lalikulu lomanga dongosolo lokonzedwa bwino komanso zinthu zomwe zimakonzedwa kuti akonzekere mimba; Little Red book yadzipereka ku chiwonetsero chamakono chazinthu zomwe zimakhudzidwa ndi amayi ndi ana, kugawana zomwe zikuchitika pazatsopano za makolo; Tiktok imayang'ana kwambiri pakupanga makanema afupiafupi a amayi ndi makanda, ndikuyang'ana kwambiri pazachilengedwe cha luso ndi malonda amoyo. Munthawi ya fumbi la nthawi, gawo lophunzirira lozama lidzaphatikizapo zochitika zambiri zosangalatsa. Mu malonda ophatikizana, kusintha kwa chidziwitso, kuzama kwa kuphunzira, ndi kupanga zisankho zimakwaniritsidwa, kotero kuti mphamvu ndi zochitika zawo zikhazikitsidwe ndiyo njira yofunika kwambiri yopezera njira ...

Zochitika za ogula chaka chino: Palibe amene amadziwa bwino za mayi ndi mwana komanso zinthu zomwe amagulitsa kuposa mayi

Pomaliza, lipotilo likumaliza kuti: Makampani a amayi ndi makanda akusintha, ndipo kugwiritsa ntchito ogwiritsa ntchito kukusinthanso. Ngakhale ogula ali okonzeka kupereka ndalama zowonjezera pazinthu zanzeru komanso zapamwamba kwa amayi ndi makanda, padzakhalanso azimayi ambiri ndi amayi aukadaulo omwe akubwera. TA kuyambira pa mtundu wa kusintha kwamphamvu mpaka kuzindikira kwaukadaulo choyamba, poganizira kufunika kwa malingaliro. M'tsogolomu, zofunikira kwambiri pazinthu ndi zosowa zambiri zotsatsa zidzaperekedwa kwa opanga makampani a amayi ndi ana.

"Palibe zochitika, palibe malonda." Ponseponse, ulendo wa m'badwo watsopano wa amayi uli wodzaza ndi zovuta ndi mwayi. Palibe amene angamvetse bwino zochitika za amayi ndi ana komanso zinthu za amayi ndi ana kuposa amayi, kutenga nawo mbali pamasewerawa, chochitikacho ndiye choyamba, mtima wotsagana nawo, udzakhala ndi mwayi pamsika, kuti upeze phindu lowonjezera.