Xyoo 2024 Kev Tshawb Fawb Txog Tuam Tshoj txoj kev lag luam niam thiab menyuam mos hauv Is Taws Nem

Kev lag luam niam thiab menyuam mos nyob rau lub sijhawm tseem ceeb ntawm kev tsim lub ntiaj teb tshiab. Mus rau ib nrab xyoo tom ntej, ntawm ib sab yog kev sib tw nruj, qhov muaj zog tseem nce siab; Ntawm qhov tod tes, kev tsim kho tshiab thiab kev nthuav dav ntawm kev lag luam tseem txuas ntxiv mus, thiab ntau lub npe lag luam tseem tab tom tawm tsam qhov sib txawv; Ntau pawg tshiab, hom thiab cov kab khoom kuj sawv tawm hauv lub sijhawm muaj teeb meem. "Niam tshiab thiab menyuam mos, ntau dua li niam thiab menyuam mos" yog lub ntsiab lus ntawm xyoo 2024, tab sis kuj los ntawm lub voj voog ntawm txhua qhov kev qhia ntawm lub zog. Tom qab cov ntaub ntawv nyuaj, cov niam tshiab thiab kev lag luam niam thiab menyuam mos ntsib kev hloov pauv dab tsi?

Nws nkag siab tias Analysys, ib lub koom haum sab nraud, nyuam qhuav tso tawm "2024 Kev Tshawb Fawb Txhua Xyoo ntawm Tuam Tshoj lub lag luam niam thiab menyuam hauv Is Taws Nem" daim ntawv qhia thaum Lub Xya Hli, uas, ua ib daim ntawv qhia txhua xyoo tsis tshua muaj, tau ua rau ntau tus neeg sab hauv thiab sab nraud ntawm kev lag luam xav paub.

Lub peev xwm loj hlob tseem nyob ntawd, thiab kev txiav txim siab ua ntej thiab tus nqi ntawm kev xav tau tob dua, ua tus qauv ntawm cov niam tshiab niaj hnub no

Daim ntawv tshaj tawm qhia tau hais tias cov pej xeem yug me nyuam tseem pheej poob qis, txawm hais tias nws xav tias yuav zoo dua hauv xyoo 2024, nws tseem ceeb heev uas yuav tsum txhawb kom txoj cai yug me nyuam txuas ntxiv mus. Nrog rau kev txhim kho tas mus li ntawm cov cai kev lag luam thiab kev nce siab ntawm kev txhawb nqa hauv zej zog, cov cai ua tau zoo tau raug siv rau ntau qhov chaw, xws li kev txhim kho cov kev pabcuam saib xyuas menyuam yaus, kev txhim kho qib kev noj qab haus huv ntawm menyuam yaus, kev siv kev tiv thaiv cov cai ntawm niam thiab menyuam yaus, kev txhawb nqa kev nyab xeeb thiab kev saib xyuas kev tshawb fawb ntawm niam thiab menyuam yaus, thiab lwm yam, uas kuj tau txhawb nqa kev loj hlob tas mus li ntawm cov kev pabcuam thiab cov khoom lag luam zoo ntawm niam thiab menyuam yaus.

Nws yog qhov xav tsis thoob tias txawm tias Tuam Tshoj txoj kev lag luam niam thiab menyuam yaus muaj pes tsawg xyoo 2024, lossis Tuam Tshoj txoj kev lag luam muag khoom online muaj pes tsawg xyoo, txawm hais tias tus nqi loj hlob tau poob qis, nws tseem tuaj yeem tswj tau qhov kev loj hlob ze li ntawm ob tus lej, uas tuaj yeem pom rau ob qho laj thawj tseem ceeb:

1) Feem ntau cov poj niam niaj hnub no tau xav txog qhov teeb meem kev xeeb tub, thiab kev npaj-cev xeeb tub-yug menyuam yuav tig mus rau kev tshawb fawb thiab kev txhim kho zoo.

2) Kev loj hlob ntawm kev noj niam thiab menyuam yaus uas tsav los ntawm kev siv ntau yam thiab kev txhim kho kom zoo dua qub tau pab txo qhov kev poob qis ntawm cov pej xeem, thiab lub peev xwm loj hlob ntawm kev ua lag luam tseem muaj.

Raws li tau tshuaj xyuas ua ntej lawm, tag nrho cov txheej txheem ntawm kev npaj - cev xeeb tub - yug menyuam - kev tshawb fawb txog kev muaj menyuam tom qab kev ntsuas qhov tseeb yuav txuas ntxiv mus rau theem [ua ntej] thiab [kev tshaj lij]. Daim ntawv tshaj tawm qhia tau tias 8-90% ntawm cov niam yuav sab laj nrog cov ntaub ntawv tshaj lij kom kawm, tshwj xeeb nrhiav cov hom lag luam, sib piv cov khoom xyaw, thiab tshawb fawb cov lus hais. Tau txais cov tswv yim tshawb fawb nrov los ntawm cov platform tshaj lij raug thiab ua koj cov haujlwm ua ntej; Thiab hauv kev txiav txim siab siv, kev tshawb nrhiav kev ua haujlwm thiab tus nqi ntawm cov khoom lag luam tau dhau los ua qhov sib txawv uas tsis tuaj yeem hloov pauv tau.

Cov ntaub ntawv pom tau tias tus neeg siv hauv thaj chaw sawv ntsug ntawm niam thiab menyuam yaus tau txo qis nrog kev hloov pauv, thiab kev sib txuas thiab kev vam khom los ntawm cov neeg coob coob tau nce ntxiv.

Raws li cov ntaub ntawv hauv daim ntawv tshaj tawm, lwm cov kev tshawb pom tshiab yog tias nyob rau hauv qhov sib txawv ntawm kev poob qis ntawm cov pej xeem yug hauv thaj chaw ntawm niam thiab menyuam, qhov ntsuas nquag muaj ib tus lej poob qis thiab hloov pauv, tab sis cov ntaub ntawv nplaum xws li tus lej ntawm kev pib thiab lub sijhawm pib tab tom nce siab. Nws ua pov thawj tias ntau thiab ntau tus niam txiv uas thaum kawg xaiv txoj kev cev xeeb tub xaiv ntseeg hauv kev tshawb fawb, kev kawm ntau zaus, kev tshawb fawb zoo, thiab kev kawm txhua hnub thiab kev tshawb fawb ntawm cov kev paub cuam tshuam tau dhau los ua qhov xav tau xwb.

Kev Nkag Siab: kev so kom txaus yog qhov txheej txheem zoo tshaj plaws, kev ua niam txiv kom raug thiab ua tau zoo yog txoj hauv kev zoo los ua tiav

Los ntawm cov duab ntawm cov neeg coob coob, nws kuj tseem tuaj yeem pom tias qhov ua rau muaj kev nce ntxiv ntawm cov ntaub ntawv nplaum yog tias cov niam txiv hluas hauv lub caij Z paub zoo dua yuav ua li cas siv cov cuab yeej los pab lawv thiab pib ntawm txoj kev zoo tshaj plaws ntawm kev ua niam txiv zoo thiab raug.

Hauv kev hloov pauv ntawm cov neeg tshiab thiab cov kev xav tau tshiab, lawv nrhiav kev so thiab kev tshawb fawb. Nrog lub siab zoo, nrog rau kev foom koob hmoov ntawm kev tshawb fawb niaj hnub thiab thev naus laus zis los ua tiav lawv cov kev xav tau. Piv txwv li, lawv yuav sau thiab tshuaj xyuas cov ntaub ntawv kev loj hlob ntawm tus menyuam los ntawm ntau yam kev pab cuam niam txiv thiab menyuam, nkag siab txog qhov xwm txheej kev loj hlob, thiab kho tus cwj pwm ua niam txiv raws sijhawm.

Los ntawm lub voj voog ua raws li cov khoom tshaj tawm rub tawm tshiab, qhov ntsug ntawm niam thiab menyuam mos APP lub taub hau siphon nyhuv yog qhov tseem ceeb

Tsav los ntawm kev txuas ntxiv ntawm cov khoom lag luam, kev nrhiav kev ua haujlwm zoo ntawm tus neeg siv thiab qhov xav tau kev xeeb tub kom raug, cov platform sib txawv muaj cov kev daws teeb meem sib txawv los hla lub voj voog. Los ntawm cov qauv kev sib tw tam sim no ntawm Tuam Tshoj cov neeg siv khoom lag luam niam thiab menyuam hauv Is Taws Nem APP, nws tseem hais kom muaj ntau yam khoom los rub cov platform tshiab, thiab nrog rau qhov zoo ntawm nws cov ntsiab lus ecology, kev pabcuam tshaj lij, kev tsim kho tshiab thiab kev cuam tshuam ntawm hom, nws yuav nqus ntau tiam neeg Z niam tshiab, thiab qhov muaj zog dua qhov muaj zog dua qhov sib sau ua ke, tsim kom muaj huab cua zoo. Nrog ib leeg los daws lawv cov teeb meem mob ntxiv hauv kev xav tau kev xeeb tub ntawm qhov chaw.

Hais txog kev faib ntxiv, cov neeg siv cov apps ntsug rau cov niam thiab cov menyuam tau nce lawv lub sijhawm siv thiab lub sijhawm pib, feem ntau yog vim muaj cov ntsiab lus nplua nuj thiab ntau yam kev xeeb tub uas APP muab, kev sib raug zoo tus kheej, kev kwv yees qhov mob thiab kev daws teeb meem, kev sib cuag hauv zej zog, kev tshaj lij cov cuab yeej rau niam thiab menyuam cov kev pabcuam, thiab lwm yam. Cov yam no ua ke txhim kho kev paub ntawm tus neeg siv thiab ua rau tus neeg siv lo rau ntau dua. Ua kom niam thiab menyuam ntsug APP ua ib feem tseem ceeb ntawm tus neeg siv txoj kev cev xeeb tub.

Txhua pawg tsim nyog ua dua nrog niam thiab menyuam, thiab txhua pawg ntawm niam thiab menyuam tsav tsheb tau hloov kho dua

Cov khoom siv rau niam thiab menyuam yaus hu ua cov khoom siv "tshwj xeeb", vim tias lawv muaj peb yam ntxwv tshwj xeeb: thawj zaug, kev nyab xeeb ua ntej, cov khoom siv raw, cov qauv zoo tshaj plaws; Qhov thib ob, kev tsim tshwj xeeb dua thiab kev hloov kho qhov chaw; Qhov thib peb, kev saib xyuas ntau tshaj plaws rau cov ntsiab lus, kev saib xyuas ntau tshaj plaws rau kev ua neeg thiab kev xav tau kev paub. Qhov sib txawv no qhia tau hais tias nrog rau kev thov ntawm cov neeg siv khoom rau cov khoom siv rau niam thiab menyuam yaus, txhua pawg neeg siv khoom tuaj yeem hloov kho dua tshiab los ntawm "kev xav ntawm niam thiab menyuam", yog li qhib qhov chaw ua lag luam tshiab.

Yog li ntawd, seb nws yog Cov Khoom Siv Txhua Hnub, lossis cov khoom siv hauv tsev niam thiab menyuam, tsheb tsev neeg, ntau qhov chaw faib thiab cov qauv tawg tau tshwm sim vim yog qhov xav tau thiab kev xav ntawm cov niam loj thiab cov menyuam, thiab kev tsim kho tshiab tas mus li, kev txhim kho thiab kev txhim kho ntawm cov pawg tshiab, cov mis tshiab, cov khoom xyaw tshiab thiab cov haujlwm tshiab tau txhawb nqa. Tshwj xeeb, daim ntawv tshaj tawm tau taw qhia tias kev coj cov khoom siv hauv tsev niam thiab menyuam ua piv txwv, kev muag khoom txhua xyoo ntawm kev lag luam khoom siv hauv tsev niam thiab menyuam hauv xyoo 2024 tau txog 56.9 billion yuan, nce 25% xyoo-rau-xyoo, dhau los ua tus nees tsaus nti loj hlob sai tshaj plaws hauv kev lag luam khoom siv hauv tsev. Nws tuaj yeem kwv yees tau tias los ntawm "niam thiab menyuam" mus rau "niam loj thiab menyuam", los ntawm "niam thiab menyuam" mus rau "niam tshiab thiab menyuam", ntau thiab ntau pawg yuav ua tiav qhov chaw hloov kho, kev txhim kho thev naus laus zis thiab kev lag luam nyiaj faib tshiab nce raws li kev xav thiab qhov xwm txheej ntawm cov khoom siv tshwj xeeb niam thiab menyuam, thiab yuav muaj ntau txoj kev uas tsis tau tshawb nrhiav tsim nyog ua dua nrog cov niam thiab menyuam.

Kev tshoov siab rau kev sib tw ua lag luam: kev sib koom ua ke ntawm ntau qhov chaw, txhua tus qhia lawv lub zog yog tib txoj kev tawm

Raws li kev tshuaj xyuas ntawm daim ntawv tshaj tawm, kev taug kev cev xeeb tub ntawm cov neeg siv tas mus li yog lub hauv paus ntawm kev lag luam niam thiab menyuam. Ntawm lawv, lub zej zog niam thiab menyuam uas coj los ntawm lub network niam cev xeeb tub APP, lub platform pan-content uas coj los ntawm Little Red Book, thiab lub platform video luv luv uas coj los ntawm Douyin, txhua lub luag haujlwm sib txawv ntawm cov ntsiab lus thiab xov xwm hauv tag nrho cov niam thiab menyuam ecology, thiab muab peb-seem thiab ntau yam tuam txhab los tiv thaiv cov niam hluas tshiab ntawm Generation Z. Cov piv txwv ntawm daim ntawv tshaj tawm: Ua lub platform ntsiab lus ntsug rau cov niam thiab menyuam mos, lub mothernet cev xeeb tub APP tsom mus rau cov cuab yeej paub ua lub cev tseem ceeb los tsim ib lub kaw lus thiab cov ntsiab lus rau kev npaj cev xeeb tub; Little Red book cog lus rau qhov tam sim no niam thiab menyuam taug qab cov ntsiab lus kub kub, qhia cov qauv ntawm cov ntsiab lus niam txiv tshiab; Tiktok tsom mus rau cov zis ntawm cov ntsiab lus video luv luv rau cov niam thiab menyuam mos, thiab tsom mus rau ecology ntawm kev txawj ntse thiab kev lag luam nyob. Hauv lub sijhawm ntawm lub sijhawm plua plav, qhov chaw kawm immersive yuav superimpose ntau qhov chaw kov pan-kev lom zem. Hauv kev lag luam sib xyaw ua ke, kev kho dua tshiab ntawm kev paub, kev kawm tob zuj zus thiab kev txiav txim siab tau ua tiav, yog li lawv lub zog thiab cov xwm txheej tau muab tso rau hauv qhov chaw yog txoj hauv kev tseem ceeb rau kev lag luam niam thiab menyuam thiab kev lag luam niam thiab menyuam.

Cov qauv ntawm cov neeg siv khoom ntawm lub xyoo: Tsis muaj leej twg paub txog niam thiab menyuam yaus qhov xwm txheej thiab cov khoom zoo dua li niam

Thaum kawg, daim ntawv tshaj tawm xaus lus tias: Kev lag luam niam thiab menyuam yaus tab tom hloov zuj zus, thiab kev siv khoom ntawm cov neeg siv khoom kuj tseem hloov zuj zus. Txawm hais tias cov neeg siv khoom txaus siab muab cov nqi ntxiv rau cov khoom lag luam ntse thiab zoo rau cov niam thiab cov menyuam mos, tseem yuav muaj ntau tus niam thiab cov niam txawj ntse tshwm sim. TA los ntawm lub npe ntawm kev hloov pauv muaj zog mus rau kev paub txog kev tshaj lij ua ntej, xav txog tus nqi ntawm kev xav. Yav tom ntej, cov kev xav tau khoom nruj dua thiab cov kev xav tau kev lag luam ntau dua yuav raug muab tso rau pem hauv ntej rau cov tuam txhab tsim khoom lag luam niam thiab menyuam.

"Tsis muaj qhov xwm txheej, tsis muaj kev lag luam." Zuag qhia tag nrho, txoj kev taug kev ntawm tiam tshiab ntawm cov niam yog puv nrog kev cov nyom thiab lub cib fim. Tsis muaj leej twg tuaj yeem nkag siab zoo dua txog cov xwm txheej ntawm niam thiab menyuam thiab cov khoom lag luam ntawm niam thiab menyuam dua li niam, koom nrog hauv qhov kev ua si tiag tiag, qhov xwm txheej yog thawj zaug, lub siab los nrog, yuav siv lub cib fim hauv kev ua lag luam, kom tau txais cov nyiaj faib me me.