Izinzuzo kanye namakhono ama-ejenti okuthenga

Isihluthulelo sokusinda kokugcina kokuthenga i-ejenti kulele ekutheni ngabe I-ejenti Yokuthenga inkampani ingathenga izinto ezishibhile nezisezingeni eliphezulu kumakhasimende ayo. Ngakho-ke, ukusebenza ngezindleko eziphansi kuyindlela evame ukusetshenziswa yizinkampani ze-ejensi yokuthenga. Eqinisweni, izinkampani ze-ejensi yokuthenga zinezinzuzo namakhono anjalo. Kukhona indawo yokunciphisa izindleko

Ngokusho kwedatha efanele, kumodeli yendabuko yokuthengwa kwezinto zokwakha ezweni lami, izindleko zokuthengwa kwezinto zokwakha zingu-60% kuya ku-65% wezindleko zokutshalwa kwezimali zamabhizinisi, kanti emazweni angaphandle, lesi silinganiso singaphansi kuka-40%. Ngamanye amazwi, kusenendawo okungenani engu-20% yokucindezela izindleko zokuthengwa kwezinto zokwakha ezweni lami. Uma amabhizinisi efuna ukuthuthukisa ukusebenza kahle komnotho, ukunciphisa izindleko zokuthengwa kwezinto zokwakha kuyindlela enengqondo kakhulu.

Qaphela ukonga izindleko zokuthenga

Ama-ejensi okuthenga akhethekile ekuthengeni nasekusatshalalisweni kwezinto zokwakha. Ahlukanisa umsebenzi wokuthengwa kwezinto zokwakha namabhizinisi okukhiqiza futhi aqaphele ukwahlukaniswa kwemisebenzi emphakathini. Ngokusho kombono wokwahlukaniswa kwemisebenzi nochwepheshe, ukwahlukaniswa kwemisebenzi kunegalelo ekuthuthukisweni kochwepheshe, futhi umthelela oqondile wochwepheshe ukonga izindleko. Izinkampani zama-ejensi okuthenga izinto zokwakha ziyizinkampani ezikhethekile zokuthenga izinto zokwakha. Zinamaqembu ochwepheshe okuthenga nokusabalalisa izinto zokwakha anganciphisa ngempumelelo izindleko zokuthenga. Okokuqala, ikhethekile ekuthengweni kohlobo oluthile noma izinhlobo eziningana zezinto zokwakha futhi ingahlinzeka ngezinsizakalo kumakhasimende amaningi ngesikhathi esisodwa. Ngakho-ke, ivame ukuthenga ngobuningi ngesikhathi sokusebenza. Ukuthengwa ngobuningi kuvame ukuba nezaphulelo ezinkulu zamanani futhi kungajabulela izinzuzo eziningi kunamakhasimende avamile. ukuze kube nezaphulelo ezinhle. Okwesibili, izinkampani zokuthenga izinto zama-ejensi zihlanganyela kuphela ekuthengweni kohlobo oluthile noma izinhlobo eziningana zezinto zokwakha. Zinolwazi olucebile kunezinkampani ezivamile, ziyazi kahle izimo zemakethe kulo mkhakha, futhi zingaqeda ngokushesha imisebenzi yokuthenga lapho amakhasimende ekhipha imiyalelo yokuthenga, engonga imali eningi. Izindleko zokuthengiselana ezifana nokuhlola nokuxoxisana. Kumakhasimende, ngaphezu kokonga izindleko zansuku zonke zomnyango wokuthenga, amaholo abasebenzi abathengayo, izindleko zempahla, kanye nezindleko zokuthengiselana ekuthengeni, angathenga nezinto ezidingekayo ngokusebenza kahle okuphezulu kanye namanani aphansi. Inqubo yonke yokuthenga yamabhizinisi ivame ukuba lula futhi ilula, futhi izindleko zokuthenga zincishiswa kakhulu.

Qinisekisa ikhwalithi yezinto zokwakha

Izinkampani ze-ejensi yokuthenga zingasinda futhi zithuthuke ngoba zingaphansi kwemingcele engabonakali, okungukuthi, imithwalo yazo yemfanelo kumakhasimende. Kuphela uma amakhasimende ethembele futhi ezimisele ukuphathisa ibhizinisi lawo lokuthenga izinto ezibonakalayo kulo lapho lingasinda futhi likhule khona. Ngakho-ke, kumele lime endaweni yekhasimende, licabange ngalokho amakhasimende akucabangayo, futhi likhathazeke ngalokho amakhasimende akhathazeke ngakho. Kumelwe lihlale liphapheme ngaso sonke isikhathi, ngoba emphakathini onezinga eliphezulu lokusakazwa kolwazi, ukunganakwa okukodwa noma ukukhwabanisa (njengezimpahla ezingafanele) ngeke nje kubangele ukuthi lilahlekelwe yikhasimende unomphela, kodwa futhi kungaletha inhlekelele ebhubhisayo. Ngalo mqondo, izinkampani ze-ejensi yokuthenga zinomuzwa omkhulu wesibopho kanye nesimo esibucayi kunomnyango wokuthenga wekhasimende, futhi zishukumiseleka kakhulu ukufuna izinto ezisezingeni eliphezulu nezingabizi kakhulu. Ngaphezu kwalokho, izinkampani ze-ejensi yokuthenga zigxile ekuthengeni uhlobo olulodwa noma ngaphezulu lwezinto zokwakha, zinezisebenzi zokuthenga ezingochwepheshe, zinokuqonda okunembile kwezimo zemakethe, futhi ziyakwazi ukubona ikhwalithi yezinto ezihlobene. Ngakho-ke, ama-ejensi okuthenga akwazi kangcono ukuthenga izinto ezihlangabezana nezidingo zamakhasimende. Leli khono elikhethekile kakhulu lohlobo oluthile noma izinhlobo eziningana zezinto zokwakha liyindlela edingekayo yokusinda nokuthuthukiswa kwezikhungo zokuthenga; futhi kumakhasimende, ligcina cishe izindleko zokuthenga.

Nikeza isevisi esheshayo

Izinkampani ze-ejensi zokuthenga zinamaqembu ochwepheshe okusabalalisa izinto, anekhono lokuletha ngokunembile izinto ezidingwa amakhasimende endaweni eqokiwe yikhasimende ngesikhathi esifushane. Ngaphezu kwalokho, labo asebehlanganyele ekusatshalalisweni kohlobo oluthile lwezinto noma izinhlobo eziningana zezinto isikhathi eside banokuqonda okungcono kwezidingo zokusebenza nezokuthutha zezinto ezisatshalaliswayo, ngaleyo ndlela kuncishiswe ukulahleka kwezinto ngesikhathi sokulayisha, ukulayisha nokuthutha, futhi konge izindleko. Ezinkampanini zamakhasimende, inqobo nje uma i-oda lokuthenga likhishwa ngaphambi kwesikhathi esifanele ngokwenqubekela phambili yokukhiqiza, izinto ezidingekayo zinganikezwa ngesikhathi. Ngakho-ke, asikho isidingo sokubhukha inani elikhulu lezinto. Kudingeka inani elincane kuphela lezinto ezisetshenziswayo noma ukungabi nalutho kwempahla ukuze kuvinjelwe ukusilela kwezinto ezisetshenziswayo nezinto ezisetshenziswayo, ngaleyo ndlela kuvinjelwe ukusilela kwezinto ezisetshenziswayo nezinto ezisetshenziswayo. Nciphisa izindleko zempahla.

Vimbela inkohlakalo ekuthengweni kwempahla

Kumodeli yendabuko yokuthengwa kwezinto zokwakha, abasebenzi bokuthenga impahla bavame ukudinga ukwenza ukuhlolwa kwabahlinzeki endaweni ukuze bathole abahlinzeki, futhi lokhu kuvame ukuba yisixhumanisi enkambisweni yokuthengwa kwezinto zokwakha evame ukukhohlakala. Eqinisweni, ukuze bathole iziqu zokuhlinzekwa kwezinto zokwakha, abanye abahlinzeki bachitha imali eningi ukuze banqobe abasebenzi bokuthenga, noma bathembise izaphulelo eziyimfihlo. Kodwa uboya buvela ezimvini, futhi umphumela wokuhaha kwabasebenzi bokuthenga inzuzo encane ukuthi amabhizinisi akhokhela izindleko eziphakeme. Ukuze kuvinjelwe ukwenzeka kokukhwabanisa enkambisweni yokuthenga impahla, izinkampani zisungule uchungechunge lwezindlela zokuqapha. Kodwa-ke, uma sibheka imiphumela yangempela yokuqaliswa kwayo, izinkampani azigcinanga nje ngokuchitha izindleko eziphezulu kulokhu, kodwa umphumela awubonakali. Imodeli ye-ejensi yokuthenga impahla ihlukanisa umsebenzi wokuthengwa kwezinto zokwakha ngaphakathi kwebhizinisi, okwenza ubudlelwano phakathi kwebhizinisi le-ejensi yokuthenga impahla namakhasimende ayo buvuleke futhi bucace. Ezinkampanini zamakhasimende, kunciphisa inani lezinyathelo ekuthengweni kwezinto ezibonakalayo, ngaleyo ndlela kunciphisa amathuba enkohlakalo ekuthengweni kwezinto ezibonakalayo emthonjeni futhi kunciphisa kakhulu izindleko zokuqapha ekuthengweni kwezinto ezibonakalayo. Njengemodeli entsha yokuthengwa kwezinto ezibonakalayo, i-ejensi yokuthengwa kwezinto izoqashelwa amabhizinisi amaningi ngenxa yezici zayo ezishibhile, ezisebenzayo nezisheshayo, futhi izoba ukukhetha okusha kwamabhizinisi amaningi ukunciphisa izindleko zokuthengwa.