Igama eliyinhloko lamawashi ahlakaniphile ezingane lithi "vikela" kunokuthi "ngicela"

Njengoba inkathi yezobuchwepheshe iqhubeka nokuguquka, imikhiqizo kagesi isithandwa kakhulu, futhi manje isingene kubantu abasebasha. Phakathi kwayo, kumelwe sikhulume ngamawashi ahlakaniphile ezingane achumayo, asebe cishe "imishini ejwayelekile" yawo wonke umntwana. Kodwa ngaphansi kwesimo esichumayo, kukhona nokungabaza okuningi okungenakunakwa.

Ngakho-ke, sinjani isimo samanje semakethe yamawashi ahlakaniphile ezingane?

isimo sikhona! Amawashi ahlakaniphile ezingane aya ngokuya ethuthuka

Kubikwa ukuthi kusukela ngo-2020, ukuthengiswa okuhlanganisiwe kwamawashi ocingo eXiaotiantian sekudlule amayunithi ayizigidi ezingama-20. Muva nje, iwashi layo elisha le-z10 selithengisiwe lonke, kanti ukuthengiswa kufinyelele cishe kuma-yuan ayizigidi ezingu-2.5 ezinsukwini eziyi-7 kuphela. I-"China Wearable Device Market Quarterly Tracking Report" ekhishwe yi-IDC ikhombisa nokuthi kwikota yokuqala ka-2024, kwathunyelwa amawashi ahlakaniphile ezingane ayizigidi ezingu-4.04, okuwukwenyuka konyaka nonyaka okungu-44.4%. Kusobala kulokhu ukuthi ukuthandwa kokusetshenziswa kwamawashi ahlakaniphile ezingane kukhula usuku nosuku.

Njengoba sonke sazi, konke kukhona ngesizathu, futhi amawashi ezingane awahlukile. Njengoba abazali abasebasha beqaphela kakhulu ekunakekeleni izingane zabo, kuye kwanda kuzo zonke izici zokuphila kwezingane zabo. Ngokuphikisana nalesi simo, amawashi ahlakaniphile ezingane, angagcini nje ngokunakekela nokuvikela ukuphepha kwezingane uma ziphuma, kodwa futhi avimbele izingane ekubeni umlutha we-inthanethi futhi zivezwe olwazini olubi ngaphambi kwesikhathi, avele namaphuzu okuthengisa ayinhloko okushaya ucingo olusheshayo kanye nemisebenzi yokubeka izinto ngesikhathi sangempela.

Kulokhu, i-Qianzhan Industry Research Institute ibikezele emibikweni efanele yocwaningo ukuthi ubukhulu bemakethe yamawashi ahlakaniphile ezingane buzodlula ama-yuan ayizigidi eziyizinkulungwane ezingama-20 ngo-2023, futhi buzofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-27.6 ngo-2026. Amathemba emakethe abanzi kanye nomdlandla wabathengi okhulayo kudonsele inani elikhulu labadlali ukuncintisana esigabeni samawashi ahlakaniphile ezingane. Phakathi kwabo, kukhona izinkampani ezinkulu zobuchwepheshe i-Xiaomi ne-Huawei; kukhona nemikhiqizo yobuhlakani yabafundi abangochwepheshe njenge-Little Genius, i-Xiaobawang, ne-Shulang; kanye nemikhiqizo engaphandle kwemingcele i-Disney, i-Skyworth, ne-360.

Ngaphezu kwalokho, kunezinhlobo eziningi ezingaziwa ezihileleke "empini yezinkulungwane zamawashi" emkhakheni wamawashi ahlakaniphile ezingane. Isazi samasu uMichael Porter wake wathi: "Uma inkampani inganikeza amakhasimende into eyingqayizivele, khona-ke inokwehluka kokusebenza okuhlukile kwabanye abancintisana nabo." Ngakho-ke, ukuze incintisane kuMncintiswano Wemikhumbi Eyinkulungwane, uDaozhong wayengowokuqala ukuyibona, futhi izinhlobo ezinkulu "zihlanganisa" ngokumangalisayo ukucushwa kwamawashi ahlakaniphile ezingane.

Ngokuqondile:

Okokuqala, maqondana nokusebenza. Ngaphezu kwezingcingo zezwi/zevidiyo eziyisisekelo, imibhalo engezansi yesikhathi sangempela nayo iyatholakala. Ngokuphathelene nokuma okunembile, ukuqoshwa kwethrekhi kanye nocingo lokuphepha nakho kuye kwengezwa. Ngaphezu kwalokho, kunengxoxo encane, inkokhelo, imidlalo nomculo, njll.

Okwesibili, maqondana nokucushwa. Ayigcini nje ngokuba nesikrini esikhulu nesicacile, futhi ine-engeli ebanzi kakhulu, evimbela ukushukuma, amakhamera amabili anamaphikseli aphezulu, kanye ne-dial ne-strap ekhishwayo, impilo yebhethri ende, isikhala esikhulu sokugcina, njll.

Kodwa umbuzo uwukuthi, ingabe amawashi ahlakaniphile ezingane adinga imisebenzi eminingi kangaka?

inselele! Amawashi ezingane ahlakaniphile ayakhuphuka ngentengo, kodwa ukuphepha kudinga ukuthuthukiswa

Njengoba isisho sithi, uthola lokho okukhokhelayo. Emncintiswaneni omkhulu wemakethe, njengoba imikhiqizo emikhulu iqhubeka nokuqoqa izinto zamawashi ahlakaniphile ezingane, amanani akhuphuke ngokwemvelo. Isibonelo: I-Xiaotiancai inemikhiqizo eyi-11 iyonke, emihlanu yayo inentengo ecishe ibe yi-1,000 yuan. Intengo ephezulu kakhulu yi-Z10 ngama-yuan angu-2,299, kanti intengo ephansi kakhulu yi-Z6 Pro ngama-yuan angu-999.

I-Huawei inemikhiqizo engu-9 isiyonke, enamamodeli amathathu anenani elicishe libe yi-yuan eyi-1,000. Ephakeme kakhulu yi-5X Pro enenani elicishe libe yi-yuan eyi-1,848, kanti ephansi kakhulu yi-5 Pro enenani elicishe libe yi-yuan eyi-1,148. I-MiTu inemikhiqizo engu-11 iyonke, enamamodeli anenani elicishe libe yi-yuan eyi-1,000. Amamodeli amathathu, ephezulu kakhulu yi-S1 enenani elicishe libe yi-yuan eyi-1,299, kanti ephansi kakhulu yi-5 Pro kanye ne-U1 Pro enenani elicishe libe yi-yuan eyi-999.

Kodwa lokhu akugcini nje ngokuhlwanyela imbewu yokuqhathanisa ezinhliziyweni zezingane, kodwa futhi kuphazamisa ukuxhumana kwazo okuvamile kwezenhlalo futhi kubeka izingozi ezingaba khona ekukhuleni kwazo okunempilo, njengokuncipha kokugxilisa ingqondo nokulahlekelwa umbono. Ngesikhathi esifanayo, kwandisa umthwalo wokunakekelwa kwengane kubazali. Ngakho-ke, izikhalazo mayelana nama-smartphone ezingane anemisebenzi eminingi futhi abiza kakhulu ziyanda kancane kancane.

Abazali bathi: "I-Xiaotianz10 yakamuva ibiza kakhulu ngama-yuan angu-2,200 kune-Redmi ngemuva kwesaphulelo. Ibukeka njengefoni encane ngokwemisebenzi, kodwa ukumiswa kwayo kujwayelekile kakhulu." "Imisebenzi yomphakathi yesizukulwane ngasinye se-Xiaotian ihlukile. , Isibonelo, imodeli eyisisekelo ayikwazi ukujoyina iqembu, futhi i-Q2A ayinawo umsebenzi weqembu labangane. "Manje iyinto enhle kakhulu ukuthi icishe isebenze njengefoni ephathekayo. Uyini umehluko phakathi kwalokhu nokudlala ngqo kufoni ephathekayo."

Kufanele kuqashelwe ukuthi yize amanani amawashi ahlakaniphile ezingane enyuka, ukuphepha kwawo kusadinga ukuthuthukiswa kakhulu. Amawashi ahlakaniphile ezingane avame ukudalulwa ngenxa yezinkinga zekhwalithi, ukusetshenziswa okubangelwa yizinto ezithile, kanye nokuphepha kolwazi (ukuba khona kobudlova obunegazi, okuqukethwe okungafanele izingane, kanye nokuvuza kobumfihlo).

Ngaphezu kwalokho, amawashi ahlakaniphile ezingane angase abangele ukusetshenziswa. Njengoba kungabonakala ku-Black Cat Complaint Platform, abazali abaningana bakhononda ngokuthi isofthiwe efana ne-Dream Manor, i-Wukong Academy, kanye ne-Fun Farm emawashini ezingane ibangela ukusetshenziswa, futhi baveza ukuthi empeleni iyimidlalo engaphansi kwesicaba sezifundo zezibalo kanye nesiShayina, ehilela i-Mi Rabbit, i-360, i-Xiaomi Brands efana ne-Genius kanye ne-Xiaoxun.

Iqembu le-CCTV lika-2022 elithi "Mashi 15" liphinde ladalula ukuthi amawashi ezingane anobuthakathaka obuningi bokuphepha kolwazi. Uma esehlaselwe yi-malware, aba "ababheki abahambahambayo." Ukufaka izinhlelo ezinonya kumawashi ahlakaniphile ezingane kungathola kalula futhi ngokuqhubekayo indawo yengane, izithombe zobuso, okuqoshiwe kanye nolunye ulwazi lobumfihlo bomuntu siqu.

Ngokusobala, "ikhwalithi ephansi" yamawashi ahlakaniphile ezingane kunzima ukuqhathanisa nentengo yawo ephezulu, yingakho imakethe "ishaya ikhwelo".

ikusasa! Indlela yokuziphendukela kwemvelo yamawashi ahlakaniphile ezingane ibuyela “ekuvikeleni ukukhula okunempilo kwezingane”

Kufanele kuphawulwe ukuthi ukwanda kwamawashi ahlakaniphile ezingane sekuyinto evamile. Njengoba kushiwo ekuqaleni kwalesi sihloko, isimo samanje sokukhulisa izingane sishintshile. Intuthuko yesayensi nobuchwepheshe ikhuthaza izinhlelo zokusebenza ezihlakaniphile. Kusukela kuma-smartphone kuya emakhaya ahlakaniphile kuya ekushayeleni okuhlakaniphile, amawashi ahlakaniphile ezingane ayigatsha elincane lalokhu, okuvumela abazali ukuthi baqaphe kangcono ukukhula kwezingane zabo.

Ngesikhathi esifanayo, izibalo zikazwelonke zibonisa ukuthi ekupheleni kuka-2023, inani labantu abaneminyaka ephakathi kuka-0-15 (kufaka phakathi labo abangaphansi kweminyaka engu-16) lalingu-247.89 million, okubalwa u-17.6% wabantu bonke. Inani elikhulu labantu libonisa nokuthi amawashi ahlakaniphile ezingane anendawo enkulu yokuthuthukiswa. Kodwa kuleli zwe, uma umkhiqizo ufuna ukuphumelela ngempela, akwanele ukugxila nje kubancintisani bese wenza "lokho abanye abanakho nalokho esinakho". Ukuqonda okunembile nokuhlangabezana nezidingo zabathengi kuyisici esiyinhloko.

Njengoba kuyiwashi elihlakaniphile lezingane, isinqumo sokuthenga sihilela amaqembu amabili: abazali nezingane. Kodwa-ke, laba ababili banokulindela okungqubuzanayo ngalolu hlobo lomkhiqizo. Izingane zithambekele kakhulu ekulandeleni imikhiqizo ehlakaniphile futhi ethakazelisayo, futhi zinethemba lokuthi amawashi anemisebenzi ecebile kanye nokuhlangenwe nakho okufana nokwama-smartphone; kuyilapho abazali bekhathazeka kakhulu ngemisebenzi eyisisekelo njengezingcingo nokubeka, kanye nokuphila kwebhethri kanye nokuzinza komkhiqizo. ubulili, futhi bagcizelela izici ezingadingi ukuphindaphinda.

Ngenxa yalokhu, ukwakheka kwamawashi ahlakaniphile ezingane kudinga ukulandela ingqikithi "yokuvikela ukukhula okunempilo kwezingane" futhi kutholakale ibhalansi engcono kakhulu phakathi kwezidingo zabazali nezingane. Kodwa ngokombono wamanje, amawashi ahlakaniphile ezingane emakethe athambekele kakhulu ekujabuliseni izingane. Indlela yokuwaletha ebangeni elifanele ifanele ukucatshangelwa yinkampani ngayinye.

Ngamafuphi, amawashi ahlakaniphile ezingane abe yisiqalo sezinkampani eziningi ukuncintisana, kodwa ukusungula imikhiqizo akulula kuzo zonke izinhlobo, ngoba inhloso "yokukhuthaza imikhiqizo emisha" akuyona umkhiqizo wokuncintisana kwezentengiselwano, kodwa ukuvikela kangcono ukukhula okunempilo kwezingane. Sekuyisikhathi sokuwela izinkulungwane zamamayela ukusuka ekuqaleni futhi sigibele umoya namagagasi. Silangazelela ukuthuthukiswa kwamawashi ahlakaniphile ezingane ethuthuka kakhulu.