Lo lus tseem ceeb ntawm cov menyuam yaus lub moos ntse yog "tiv thaiv" es tsis yog "thov"

Raws li lub caij nyoog thev naus laus zis txuas ntxiv mus, cov khoom siv hluav taws xob tau dhau los ua neeg nyiam, thiab tam sim no lawv tau nkag mus rau hauv cov neeg hluas. Ntawm lawv, peb yuav tsum hais txog cov menyuam yaus lub moos ntse, uas yuav luag dhau los ua "cov khoom siv txheem" ​​rau txhua tus menyuam. Tab sis nyob rau hauv qhov chaw zoo nkauj, kuj muaj ntau yam kev tsis ntseeg uas tsis tuaj yeem tsis quav ntsej.

Yog li, qhov xwm txheej tam sim no ntawm cov menyuam yaus lub moos ntse yog dab tsi?

xwm txheej tam sim no! Cov menyuam yaus lub moos ntse tau nce siab

Muaj kev tshaj tawm tias txij li xyoo 2020, kev muag khoom ntawm Xiaotiantian xov tooj watches tau tshaj 20 lab units. Tsis ntev los no, nws lub moos z10 tshiab tau muag tag, nrog rau kev muag khoom ncav cuag ze li ntawm 2.5 lab yuan hauv 7 hnub xwb. Daim ntawv qhia txog kev lag luam khoom siv hnav tau hauv Suav teb "China Wearable Device Market Quarterly Tracking Report" uas tau tshaj tawm los ntawm IDC kuj qhia tau tias nyob rau hauv peb lub hlis thawj zaug ntawm xyoo 2024, muaj 4.04 lab lub moos ntse rau menyuam yaus tau xa tawm, nce ntxiv 44.4%. Los ntawm qhov no, qhov kev nyiam siv cov moos ntse rau menyuam yaus tau nce ntxiv txhua hnub.

Raws li peb txhua tus paub, txhua yam muaj ib qho laj thawj, thiab cov menyuam yaus lub smartwatches tsis muaj qhov tshwj xeeb. Thaum cov niam txiv hluas ua tib zoo saib xyuas lawv cov menyuam, nws tau nthuav dav mus rau txhua yam ntawm lawv cov menyuam lub neej. Raws li keeb kwm yav dhau los no, cov menyuam yaus lub smartwatches, uas tsis tsuas yog tuaj yeem saib xyuas thiab tiv thaiv cov menyuam txoj kev nyab xeeb thaum tawm mus, tab sis kuj tiv thaiv cov menyuam kom tsis txhob quav ntsej rau hauv Is Taws Nem thiab raug rau cov ntaub ntawv tsis zoo ua ntej lub sijhawm, tau tshwm sim nrog cov ntsiab lus tseem ceeb ntawm kev hu xov tooj ob txoj kev tam sim ntawd thiab lub sijhawm ua haujlwm tseeb.

Hauv qhov no, Qianzhan Kev Tshawb Fawb Kev Lag Luam Lub Koom Haum tau kwv yees hauv cov ntawv tshawb fawb cuam tshuam tias qhov loj me ntawm kev ua lag luam ntawm cov menyuam yaus lub moos ntse yuav tshaj 20 billion yuan hauv xyoo 2023, thiab yuav ncav cuag 27.6 billion yuan los ntawm xyoo 2026. Kev cia siab dav dav hauv kev ua lag luam thiab kev txaus siab ntawm cov neeg siv khoom tau nyiam ntau tus neeg ua si los sib tw hauv cov menyuam yaus lub moos ntse. Ntawm lawv, muaj cov tuam txhab thev naus laus zis loj Xiaomi thiab Huawei; kuj tseem muaj cov tub ntxhais kawm txawj ntse xws li Little Genius, Xiaobawang, thiab Shulang; nrog rau cov npe hla ciam teb Disney, Skyworth, thiab 360.

Ntxiv rau, muaj ntau lub npe tsis paub uas koom nrog "kev ua tsov rog ntawm ntau txhiab lub moos" hauv kev ua lag luam ntawm cov menyuam yaus lub moos ntse. Tus kws tshaj lij tswv yim Michael Porter ib zaug hais tias: "Yog tias lub tuam txhab tuaj yeem muab qee yam tshwj xeeb rau cov neeg siv khoom, ces nws muaj kev ua haujlwm sib txawv uas txawv ntawm lwm tus neeg sib tw." Yog li ntawd, txhawm rau sib tw hauv Kev Sib Tw Thousand Sail Daozhong yog thawj tus pom nws, thiab cov npe loj loj tau vwm "dov" cov menyuam yaus lub moos ntse teeb tsa.

Tshwj xeeb:

Ua ntej, hais txog kev ua haujlwm. Ntxiv rau kev hu xov tooj/yeeb yaj kiab yooj yim, cov lus piav qhia tam sim ntawd kuj muaj. Hais txog qhov chaw tseeb, kev kaw cov ntaub ntawv trajectory thiab kev nyab xeeb kuj tau ntxiv. Tsis tas li ntawd, muaj kev sib tham me me, kev them nyiaj, kev ua si thiab suab paj nruag, thiab lwm yam.

Qhov thib ob, hais txog kev teeb tsa. Tsis yog nws tsuas muaj lub vijtsam loj dua thiab meej dua xwb, nws kuj muaj lub kaum sab xis dav heev, tiv thaiv kev co, lub koob yees duab ob lub nrog cov pixels siab dua, nrog rau lub moos thiab txoj siv uas tshem tau, lub roj teeb siv tau ntev dua, qhov chaw cia khoom loj dua, thiab lwm yam.

Tab sis lo lus nug yog, puas yog cov menyuam yaus lub moos ntse xav tau ntau yam haujlwm?

kev sib tw! Cov menyuam yaus lub smartwatches nce nqi, tab sis kev nyab xeeb yuav tsum tau txhim kho

Raws li cov lus hais, koj tau txais yam koj them rau. Hauv kev sib tw ua lag luam hnyav, thaum cov hom loj tseem pheej sib sau ua ke cov khoom siv rau cov menyuam yaus lub moos ntse, cov nqi tau nce siab. Piv txwv li: Xiaotiancai muaj 11 yam khoom tag nrho, 5 yam ntawm lawv muaj tus nqi kwv yees li 1,000 yuan. Tus nqi siab tshaj plaws yog Z10 ntawm 2,299 yuan, thiab tus nqi qis tshaj plaws yog Z6 Pro ntawm 999 yuan.

Huawei muaj tag nrho 9 yam khoom, nrog rau 3 hom qauv uas muaj nqi li ntawm 1,000 yuan. Tus nqi siab tshaj plaws yog 5X Pro uas muaj nqi li ntawm 1,848 yuan, thiab tus nqi qis tshaj plaws yog 5 Pro uas muaj nqi li ntawm 1,148 yuan. MiTu muaj tag nrho 11 yam khoom, nrog rau cov qauv uas muaj nqi li ntawm 1,000 yuan. Muaj 3 hom qauv, tus nqi siab tshaj plaws yog S1 uas muaj nqi li ntawm 1,299 yuan, thiab tus nqi qis tshaj plaws yog 5 Pro thiab U1 Pro uas muaj nqi li ntawm 999 yuan.

Tiam sis qhov no tsis yog tsuas yog ua rau cov menyuam yaus muaj kev sib piv xwb, tab sis kuj cuam tshuam lawv txoj kev sib raug zoo thiab ua rau muaj kev pheej hmoo rau lawv txoj kev loj hlob zoo, xws li txo qis kev tsom mus rau ib yam dab tsi thiab tsis pom kev zoo. Tib lub sijhawm, nws ua rau cov niam txiv muaj lub nra hnyav rau kev saib xyuas menyuam. Yog li ntawd, kev tsis txaus siab txog cov xov tooj ntse uas muaj ntau yam thiab kim heev rau menyuam yaus maj mam nce ntxiv.

Cov niam txiv hais tias: "Tus Xiaotianz10 tshiab kawg yog 2,200 yuan kim dua Redmi tom qab luv nqi. Nws zoo li lub xov tooj me me hauv cov haujlwm, tab sis nws qhov kev teeb tsa yog qhov nruab nrab heev." "Cov haujlwm sib raug zoo ntawm txhua tiam neeg ntawm Xiaotian txawv. Piv txwv li, tus qauv yooj yim tsis tuaj yeem koom nrog pawg, thiab Q2A tsis muaj lub voj voog phooj ywg. "Tam sim no nws zoo nkauj heev uas nws yuav luag ua haujlwm zoo li lub xov tooj ntawm tes. Qhov txawv ntawm qhov no thiab ua si ncaj qha ntawm lub xov tooj ntawm tes yog dab tsi."

Yuav tsum nco ntsoov tias txawm hais tias tus nqi ntawm cov menyuam yaus lub moos ntse nce siab, lawv txoj kev nyab xeeb tseem yuav tsum tau txhim kho ntxiv. Cov menyuam yaus lub moos ntse tau raug nthuav tawm ntau zaus rau cov teeb meem zoo, kev siv tsis raug, thiab kev ruaj ntseg ntawm cov ntaub ntawv (muaj kev ua phem ntshav, cov ntsiab lus tsis tsim nyog rau menyuam yaus, thiab kev xau ntiag tug).

Ntxiv mus, cov menyuam yaus lub moos ntse yuav ua rau lawv siv ntau dhau. Raws li pom tau ntawm Black Cat Complaint Platform, ntau tus niam txiv tau yws tias cov software xws li Dream Manor, Wukong Academy, thiab Fun Farm hauv cov moos menyuam yaus ua rau lawv siv ntau dhau, thiab taw qhia tias lawv yog cov kev ua si hauv qab kev ua lej thiab cov chav kawm Suav, uas muaj Mi Rabbit, 360, Xiaomi Brands xws li Genius thiab Xiaoxun.

Xyoo 2022 CCTV "Lub Peb Hlis 15" tog kuj tau tshaj tawm tias cov menyuam yaus lub moos muaj ntau qhov tsis zoo ntawm kev ruaj ntseg ntawm cov ntaub ntawv. Thaum muaj malware nkag mus rau hauv, lawv dhau los ua "cov neeg taug kev saib." Kev tso cov kev pab cuam phem rau hauv cov menyuam yaus lub moos ntse tuaj yeem tau txais tus menyuam qhov chaw nyob, cov duab ntsej muag, cov ntaub ntawv kaw thiab lwm yam ntaub ntawv ntiag tug yooj yim thiab txuas ntxiv mus.

Nws yog qhov tseeb tias "qhov zoo tsis zoo" ntawm cov menyuam yaus lub moos ntse nyuaj rau phim nws tus nqi siab, uas yog vim li cas kev ua lag luam thiaj li "ua rau neeg chim siab".

yav tom ntej! Kev hloov pauv ntawm cov menyuam yaus lub moos ntse rov qab mus rau "kev tiv thaiv cov menyuam txoj kev loj hlob zoo"

Yuav tsum tau taw qhia tias qhov nce ntawm cov menyuam yaus lub moos ntse twb yog ib qho kev hloov pauv dav dav. Raws li tau hais thaum pib ntawm tsab xov xwm, qhov chaw ua niam txiv tam sim no tau hloov pauv. Kev txhim kho ntawm kev tshawb fawb thiab thev naus laus zis txhawb nqa cov ntawv thov ntse. Txij li cov xov tooj ntse mus rau cov tsev ntse mus rau kev tsav tsheb ntse, cov menyuam yaus lub moos ntse tsuas yog ib ceg me me ntawm qhov no, tso cai rau cov niam txiv saib xyuas lawv cov menyuam txoj kev loj hlob zoo dua.

Tib lub sijhawm, cov ntaub ntawv hauv tebchaws qhia tias thaum kawg ntawm xyoo 2023, cov pej xeem hnub nyoog 0-15 (suav nrog cov hnub nyoog qis dua 16 xyoo) yog 247.89 lab, suav txog 17.6% ntawm tag nrho cov pej xeem. Cov neeg coob coob kuj qhia tau tias cov menyuam yaus lub moos ntse muaj chaw loj rau kev txhim kho. Tab sis hauv lub ntiaj teb no, yog tias ib yam khoom xav kom ua tiav tiag tiag, nws tsis txaus los tsuas yog tsom mus rau cov neeg sib tw thiab ua "yam uas lwm tus muaj thiab yam uas peb muaj". Kev nkag siab meej txog thiab ua kom tau raws li cov kev xav tau ntawm cov neeg siv khoom yog lub hauv paus tseem ceeb.

Vim tias nws yog lub moos ntse rau menyuam yaus, kev txiav txim siab yuav khoom muaj ob pawg: niam txiv thiab menyuam yaus. Txawm li cas los xij, ob leeg muaj kev cia siab sib txawv rau hom khoom no. Cov menyuam yaus nyiam nrhiav cov khoom uas ntse thiab nthuav, thiab cia siab tias cov moos muaj cov haujlwm nplua nuj thiab kev paub ze li ntawm cov xov tooj ntse; thaum cov niam txiv txhawj xeeb ntau dua txog cov haujlwm yooj yim xws li kev hu xov tooj thiab kev teeb tsa, nrog rau lub roj teeb thiab kev ruaj khov ntawm cov khoom. kev sib deev, thiab hais txog cov yam ntxwv uas tsis tas yuav rov ua dua.

Vim li no, kev tsim cov menyuam yaus lub moos ntse yuav tsum ua raws li lub hauv paus ntawm "kev tiv thaiv menyuam yaus txoj kev loj hlob zoo" thiab nrhiav qhov sib npaug zoo tshaj plaws ntawm cov kev xav tau ntawm niam txiv thiab menyuam. Tab sis los ntawm qhov kev xav tam sim no, cov menyuam yaus lub moos ntse hauv khw muaj feem ntau ua rau cov menyuam zoo siab. Yuav ua li cas coj lawv mus rau qhov ntau thiab tsawg yog qhov tsim nyog los xav txog los ntawm txhua lub hom.

Hauv kev xaus lus, cov menyuam yaus lub moos ntse tau dhau los ua tus choj rau ntau pua lub tuam txhab los sib tw, tab sis kev tsim khoom tshiab tsis yooj yim rau txhua lub npe, vim tias lub hom phiaj ntawm "txhawb cov khoom tshiab" tsis yog cov khoom ntawm kev sib tw ua lag luam, tab sis los tiv thaiv kev loj hlob zoo ntawm cov menyuam yaus. tus pab. Nws yog lub sijhawm los hla ntau txhiab mais txij thaum pib thiab caij cua thiab nthwv dej. Peb tos ntsoov rau kev txhim kho ntawm cov menyuam yaus lub moos ntse kom zoo dua thiab zoo dua.