Amaphesenti angama-81 abathengi balahla ukuthenga ngenxa yezinketho zokulethwa: Ungawathuthukisa kanjani amazinga okuguqulwa kwesitolo ngokusebenzisa izixazululo ze-Logistics ezahlukahlukene?

Amaphesenti angama-81 abathengi balahla ukuthenga ngenxa yezinketho zokulethwa: Ungawathuthukisa kanjani amazinga okuguqulwa kwesitolo ngokusebenzisa izixazululo ze-Logistics ezahlukahlukene?

Enkundleni yokuncintisana yomhlaba wonke ye-e-commerce ewela imingcele, isithiyo esifihliwe sokuguqulwa siphakathi "kokuchofoza ukuze ungeze enqoleni" kanye "nokuqedela inkokhelo" - izinketho zokulethwa. Idatha ikhombisa ukuthi abathengi abangu-81% bayeka ukuthenga kwabo ngqo ngoba indlela yokulethwa ayihlangabezani nokulindela kwabo. Lokhu kusho ukuthi ngisho nangamandla omkhiqizo amahle kakhulu kanye namasu entengo, uma Isevisi YokuthuthaUma yehluleka ukuhambisana nezidingo zabathengi, yonke imizamo yangaphambilini yokuheha ithrafikhi kanye nemisebenzi ingase ibe yize.

Izinsizakalo ze-logistics aziyona nje "isixhumanisi esiwusizo" sangemuva, kodwa "inguquko ebalulekile" ethinta ngqo izinqumo zabathengi bangaphambili. Kumabhrendi aqondisa imakethe yomhlaba wonke, angawaphula kanjani izithiyo zokuguqulwa ngezixazululo ze-logistics ezahlukahlukene nezisebenziseka kalula, aguqule abathengi ekubeni "abangabazayo ukulahla" babe "ukubekwa kwe-oda okunqunyiwe"? Lena yingqondo yokukhula eyinhloko i-Brand Empowerer eye yasiza amakhulu emikhiqizo ukuthi iqinisekiswe eminyakeni eminingi yezinsizakalo ze-logistics zamazwe ngamazwe.

I. Amaphuzu Ayinhloko Obuhlungu Bokulethwa Kwempahla Abangela Abathengi Ukuba Bayeke Ukuthenga: "Ukudumazeka Okufihliwe" Kwezinsizakalo Zokuthutha

Ukuze kuthuthukiswe amazinga okuguqulwa, isinyathelo sokuqala ukuqonda ukukhathazeka kwangempela kwabathengi ngesikhathi senqubo yokulethwa. Ngemuva kwalezi zindawo ezibuhlungu kukhona ukungalingani okuyisisekelo phakathi kwezinsizakalo zezokuthutha kanye nokulindelwe ngabathengi. Isidingo ngasinye esingakahlangatshezwa singaba yisithiyo sokugcina esiholela ekuyekeni ukuthenga:

Amanani angacacile kanye nezindleko ezifihliwe: Ekuthengeni kwamanye amazwe, abathengi bayakwenqaba kakhulu ukuthola amanani aphezulu kanye nezimali zokuhlanza impahla kuphela ngemva kokufaka i-oda. Ucwaningo lubonisa ukuthi ama-63% abathengi bazoyeka i-oda ngenxa yezindleko ezengeziwe ezingalindelekile lapho bekhokha, ikakhulukazi abasebenzisi abakhathalela amanani, lapho izindleko ezifihliwe ziphazamisa khona isabelomali sabo ngqo.

Akukho ukukhetha ngesikhathi sokulethwa, abakwazi ukuhlangabezana nezidingo: Abanye abathengi bazimisele ukukhokha imali esheshayo yezidingo eziphuthumayo, kuyilapho abanye bamukela izikhathi zokulethwa ezinde kancane ukuze kube nenani elingcono. Kodwa-ke, uma isitolo sinikeza isikhathi sokulethwa esisodwa kuphela, sizolahlekelwa amaqembu amakhasimende amabili ayinhloko. Isibonelo, amabhizinisi amancane adinga ngokushesha ukugcwalisa isitoko angase ayeke isivumelwano ngenxa "yokuthutha olwandle izinsuku ezingu-30," kuyilapho abathengi ngabanye abafuna amanani aphansi bezovinjelwa yizindleko eziphakeme "zokuthutha emoyeni izinsuku ezingu-5."

Ukulethwa okungathembekile kanye nokuntuleka kokuthembana: Njengoba kunezinkambo ezinde zokuthutha eziwela imingcele, abathengi bakhathazeka kakhulu "ngezimpahla ezilahlekile noma ezonakele," "ukubambezeleka kokukhishwa kwempahla yamasiko," kanye "nokungakwazi ukulandelela isimo sokuthutha." Lapho abathengi bengakwazi ukubona iziqinisekiso zokulethwa ezicacile kanye nezibuyekezo zenqubekela phambili yesikhathi sangempela, umuzwa wabo wengozi ekwenzeni isinqumo sokuthenga uyanda kakhulu, ekugcineni ubaholela ekuyekeni ukuthenga.

Ukungakwazi ukuguquguquka ngokwanele kanye nokungakwazi ukuzivumelanisa nezimo ezahlukene: Kubathengisi be-e-commerce, abanye badinga ukugcina ngobuningi ezindaweni zokugcina impahla ze-Amazon FBA, kanti abanye badinga ukuthumela ngqo kubathengi bokugcina (imodeli yokuthumela impahla enqolobaneni); futhi abathengi bangadinga izinsizakalo ezenzelwe bona njengokuthi "ukulethwa endlini ngendlu" noma "ukulethwa ngesikhathi esithile." Imodeli eyodwa ye-logistics ayikwazi ukumboza izimo ezahlukahlukene, okuholela ekulahlekelweni kwama-oda angaba khona.

Lezi zindawo ezibuhlungu zingase zibonakale sengathi abathengi "bayakhetha," kodwa empeleni, zivela "ekungabikho" kwezinsizakalo zokuthutha eziwela imingcele. Lapho izixazululo zokuthutha zihluleka ukubhekana nalezi zinkinga eziyinhloko, ukulahlekelwa amazinga okuguqulwa kwesitolo kuba yinto engenakugwenywa. Ingqikithi yesixazululo iwukuguqula izinsizakalo zokuthutha kusukela "ekugcwalisekeni okungenamsebenzi" kuya "ekuzivumelaniseni okusebenzayo" - ngokuhambisana ngqo nezidingo zabathengi abahlukene ngezinketho ezahlukene zokuthutha, ngaleyo ndlela kuncishiswe ukumelana nokwenza izinqumo futhi kuthuthukiswe ukusebenza kahle kokuguqulwa.

II. Izixazululo Zokuhlela Ezihlukahlukene: Ukuxhuma Isixhumanisi Esiyinhloko "Sesidingo - Isevisi - Ukuguqulwa"

I-Brand Empowerer, njengomhlinzeki wezinsizakalo zezokuthutha emhlabeni wonke ogxile kakhulu eShayina nasemhlabeni jikelele, ikholelwa ngokuqinile ukuthi "ukuhlukahluka kwezixazululo zezokuthutha empeleni kuwukuhlonipha izidingo zabathengi." Ngokuhlanganisa iminyaka yezinsizakusebenza zochungechunge lokuhlinzeka, inethiwekhi yabaphakeli abangaphezu kuka-100,000 abasezingeni eliphezulu, kanye nezinsizakalo zezokuthutha eziningi, sisiza izinkampani ukuthi zakhe uhlelo lwezokuthutha "oluhlanganisa zonke izimo futhi oluvumelana nazo zonke izidingo," okuyisihluthulelo sokuthuthukisa amazinga okuguqulwa kwesitolo:

1. Kuhambisana "Nokugcina Izindleko Ngesikhathi": Ukuhlangabezana Nezidingo Eziyinhloko Zabathengi Abahlukene

Abathengi abahlukene banezidingo ezihlukene eziyinhloko zezokuthutha; abanye babeka phambili "isivinini," kanti abanye babeka phambili "izindleko." Izinketho zezokuthutha ezisezingeni eliphezulu zivumela abathengi ukuthola ukukhetha okufanele kakhulu, ngaleyo ndlela kunciphisa amazinga okushiywa:
Izidingo Eziphuthumayo Isigaba: Ukulethwa Okuqondile Kwezimpahla Ezihamba Ngendiza/Okusheshayo: Kubathengi abadinga ukulethwa okusheshayo (njengamabhizinisi amancane agcwalisa kabusha isitokwe noma ama-oda okuzisebenzisa aphuthumayo), sinikeza izinsizakalo zokuthutha ngendiza kanye nezomhlaba wonke, sifinyelela ukulethwa ngqo komhlaba wonke izinsuku ezi-5-7. Izixazululo zokuthutha eziningi zeBrand Empowerer zifaka phakathi izinsizakalo zokuthutha ngendiza ezimboza amachweba amakhulu emhlabeni jikelele, kuhlanganiswe nokulandelela izindiza ngesikhathi sangempela kanye neziteshi zokususa izimpahla ezibekwe phambili, ukuqinisekisa izikhathi zokulethwa ezizinzile kanye nokwenza abathengi bazimisele ukukhokha iphrimiyamu efanelekile "yezinsizakalo ezisheshayo."

Isendlalelo Sokonga Izindleko: Umzila we-DDP Wezimpahla Zolwandle: Kubathengi abakhathalela intengo abangasheshi ukwamukela izimpahla (njengabathengi ngabanye kanye namabhizinisi amancane naphakathi anempahla eningi), sinikeza isevisi yomzila we-DDP wezimpahla zolwandle. Ngokwenza ngcono ukuhlanganiswa kwemizila kanye nezinqubo zokususa izimpahla zangaphandle, sinciphisa isikhathi sokuhamba ngezimpahla zangaphandle sibe yizinsuku ezingu-20-30. Yonke inqubo isebenzisa imodeli ye-DDP "yomnyango nomnyango" - yonke intela yempahla yangaphandle ibalwa kusengaphambili, isusa noma yiziphi izindleko ezifihliwe. Abathengi bangabona ngokucacile izindleko zabo eziphelele lapho befaka i-oda, basuse ngokuphelele ukukhathazeka mayelana "nezimali ezengeziwe."

Isendlalelo Sokuguquguquka Esiguquguqukayo: Imodeli Yezokuthutha Ehlanganisiwe: Kubathengisi be-e-commerce abane-oda elingazinzile kanye nesidingo sokulawula ubungozi bempahla, insizakalo ye-Brand Empowerer's Dropshipping ifaneleka kahle. Abathengisi akudingeki bagcine impahla; ngemva kokuba umthengi ebeke i-oda, sikhetha, sipakishe, futhi sithumele ngqo kusuka enqolobaneni yethu yaseShayina, sifinyelele "ukugcwaliseka okungenalo uhlu lwempahla." Siphinde sisekele ukupakisha kanye nokufaka uphawu ngokwezifiso, sanelisa isidingo sabathengi "sokulethwa okusheshayo" ngenkathi sisiza abathengisi ukunciphisa izindleko zokusebenza, sithuthukise ngokungaqondile ukuncintisana kwentengo yesitolo, ngaleyo ndlela sishayele amazinga okuguqulwa.

2. Ukuqinisa Ukucaca kanye Nezinsizakalo Zesiqinisekiso: Ukwakha Isithiyo Sokwethenjwa Kwabathengi

Ukwethembana kuyisisekelo sokuthenga ngaphesheya kwemingcele, futhi ukucaca kanye nokuphepha kwezokuthutha kubalulekile ekwakheni lokho kwethembana. I-Brand Empowerer ibhekana nokukhathazeka kwabathengi ngezinsizakalo ezimbili eziyinhloko: **Ukulandelela Okubonakalayo Okuphelele:** Wonke ama-oda ezokuthutha anikeza ukulandelela ngesikhathi sangempela. Kusukela ngesikhathi i-oda lifakwa, abathengi bangabuka lonke uhambo lwezimpahla zabo—kusukela ekuthathweni enqolobaneni yokugcina impahla yaseShayina, ezokuthutha, ukususwa kwezimpahla zamasiko kuya ekulethweni kokugcina—nge-backend yesitolo noma isixhumanisi esizinikele. Lo muzwa wokulawula unciphisa kakhulu ukukhathazeka kwabathengi. Idatha ikhombisa ukuthi izitolo ezinikeza ukulandelela kwezokuthutha ngesikhathi sangempela zinezinga lokulahla eliphansi ngo-40% kunezo ezingenazo.

Ukuthuthukiswa Okubili Kokuthobela Imithetho Nokuphepha: Ukususwa kwempahla yamasiko kuyisimo esingaqiniseki esikhulu kunazo zonke kwezokuthutha kwamanye amazwe. I-Brand Empowerer ineminyaka eminingi yesipiliyoni ekususweni kwempahla yamasiko ezimakethe ezinkulu njenge-US, i-Europe, ne-UK, iqinisekisa ukuhambisana okungu-100% nezidingo zamapulatifomu afana ne-Amazon FBA. Ngaphezu kwalokho, bahlola ngokucophelela ukuhambisana kwezimpahla ukuqinisekisa ukuthi akukho ukulibaziseka ekususweni kwempahla yamasiko. Ngaphezu kwalokho, wonke ama-oda afaka umshwalense wempahla, ohlanganisa ingozi yokulahlekelwa noma ukulimala ngesikhathi sokuthuthwa, okunikeza abathengi umuzwa "wesiqinisekiso lapho be-oda," ngaleyo ndlela bathuthukise ukuzethemba kwabo kokuthenga.

3. Izixazululo Zesimo Esenziwe Ngokwezifiso: Ukuzivumelanisa Nezidingo Zokuthengisa Ezihlukahlukene

Izimo ezahlukene zokuthengisa zidinga ukwesekwa okuhlukile kwezokuthutha; imodeli eyodwa yezokuthutha ayikwazi ukumboza zonke izimo zokuguqulwa. Izinsizakalo ezenziwe ngokwezifiso zeBrand Empowerer zihlanganisa ngokujulile izixazululo zezokuthutha nezimo zokuthengisa:

Isimo Sokugcwaliseka Kwempahla Ye-FBA: Kubathengisi be-Amazon, sinikeza isevisi ye-FBA DDP eyodwa, kusukela ekuthatheni izimpahla kubaphakeli baseShayina, ukupakisha, ukukhishwa kwezimpahla zamasiko kuya ekulethweni ezindaweni zokugcina impahla ze-FBA, konke ngaphandle kokungenelela komthengisi. Siqinisekisa ukuthi izimpahla ziyahlangabezana nezidingo zokupakisha kanye nokulebula ze-Amazon, sigwema ukwenqatshwa ngenxa yezinkinga zokuthobela imithetho, sisize abathengisi ukuthi bagcwalise ngokushesha isitoko futhi bangalibazisi amafasitela okuthengisa.

Isimo Sokugcwaliseka Kophawu: Kubathengisi abazisa isithombe sophawu, sihlinzeka ngokupakishwa okwenziwe ngokwezifiso, ukuphrinta amalogo ophawu, kanye nezinye izinsizakalo, okwenza inqubo yezokuthutha ibe ukwandiswa kolwazi lophawu. Isibonelo, ukwamukela amaphakheji anamalogo ophawu kanye nokupakishwa okukhethekile kudala umuzwa "wokukhumula ibhokisi," kuthuthukisa ukwaneliseka kwamakhasimende futhi kukhuthaze ukuthengwa okuphindaphindiwe. Amanani okuthenga okuphindaphindiwe anda kakhulu athuthukisa ukusebenza kahle kokuguqulwa kwesikhathi eside.

Izimo Zama-oda Amakhulu: Kubathengi be-B2B noma ama-oda amakhulu okuthengisa, sinikeza izixazululo zezokuthutha ezenziwe ngokwezifiso, okuhlanganisa iziteshi ezisheshisiwe zokususa izimpahla ngenkani, ukulethwa okuhleliwe, kanye nezindlela zokukhokha ezenziwe ngokwezifiso, ukuhlangabezana nezidingo ezenziwe ngokwezifiso zamakhasimende amakhulu kanye nokushintshashintsha kwama-oda amakhulu.

4. Ucwaningo Lwecala: Izixazululo Zezokuthutha Zithuthukisa Kanjani Ukuguqulwa Kwebhizinisi Nenzuzo?

Rohaan, a Umkhiqizo we-Vape Umthengisi wase-US, ngaphambilini wabhekana nesilinganiso sokushiywa kwesitolo esingu-60% ngenxa yezikhathi zokuthutha ezingazinzile kanye nezindleko ezifihliwe. Ngemva kokubambisana ne-Brand Empowerer, senze ngokwezifiso isixazululo sezokuthutha esikabili: "i-Sea Freight DDP + i-Air Freight Express." Ama-oda avamile asebenzisa i-sea freight DDP, eyayingabizi futhi ingenazo izindleko ezifihliwe; ama-oda aphuthumayo anikeza izinketho zokuthutha ngendiza ukuhlangabezana nezidingo zokugcwalisa kabusha. Ukulandelela izinto ngesikhathi sangempela kanye nezinsizakalo zokupakisha ezenziwe ngokwezifiso nazo zahlanganiswa.

Ngemva kwezinyanga ezintathu zokubambisana, izinga lokushiywa kwesitolo sikaRohaan lehle laya ku-25%, izinga lokuguqulwa lenyuke ngo-38%, kanti izinga lokuthengwa kabusha lenyuke ngo-27% ngenxa yokubuyekezwa okuhle kwezinsizakalo zokuthutha. Omunye umthengisi we-Shopify, u-Amy, ngensizakalo yethu ye-Dropshipping kanye neziphakamiso zokuxuba imikhiqizo, akagcinanga ngokunciphisa izindleko zesitoko kodwa futhi wacishe waphinda kabili inzuzo yakhe yomkhiqizo ngenxa yokugcwaliswa okusheshayo kanye nokupakishwa okwenziwe ngokwezifiso—umphumela oqondile wokuhlanganiswa okujulile kwezixazululo zokuthutha kanye nokuguqulwa kokuthengisa.

Omunye umsabalalisi waseYurophu, owayenqikaza ukwandisa izinga lokuthengwa kwempahla ngenxa yokukhathazeka mayelana neziqinisekiso zekhwalithi kanye nezokuthutha zabahlinzeki baseShayina, wathola izinsizakalo ezivela ku-Brand Empowerer okuhlanganisa ukuhlolwa kwefektri endaweni, ukulethwa kwama-oda amaningi, kanye nentela yentela esobala. Lezi zinsizakalo zanciphisa ngokuphelele ukukhathazeka kwazo, ekugcineni kwaholela ekwandeni okuphindwe kahlanu kwenani lokuthengwa kwempahla kanye nokwenyuka okukhulu kwesilinganiso sokuguqulwa kwesitolo ngenxa yokunikezwa okuzinzile kanye nokulethwa ngesikhathi.

III. Isiphetho: I-Logistics akuyona "isikhungo sezindleko," kodwa "injini yokuguqula"

Esimweni sanamuhla sokuncintisana ngokwedlulele kwezentengiselwano ze-inthanethi, umehluko womkhiqizo kanye namanani uyancipha, kuyilapho izinsizakalo zezokuthutha ziba yisithiyo esisha sokuncintisana. Abathengi abangu-81% bayeka ukuthenga kwabo ngenxa yezinketho zokulethwa. Ngemuva kwalesi sibalo kukhona kokubili iphuzu elibuhlungu kanye nethuba - noma ngubani oqonda izidingo zabathengi zezokuthutha futhi anikeze izixazululo zezokuthutha ezahlukahlukene, ezisobala, nezithembekile uzokwazi ukudlula ibanga lokugcina lochungechunge "lokuguqulwa kwezidingo-insizakalo-ukuguqulwa".

I-Brand Empowerer ibilokhu ihileleke kakhulu ezinsizakalweni zokuthutha zamazwe ngamazwe kusukela eShayina kuya emhlabeni wonke iminyaka eminingi. Njengoba kunamaphrojekthi aphumelele angaphezu kwe-1000, izinsizakusebenza zabaphakeli ezisezingeni eliphezulu ezingaphezu kwe-100,000, kanye nezixazululo zokuthutha eziphelele, sisize amakhulu emikhiqizo ukunciphisa amazinga okushiya izitolo futhi sithuthukise amazinga okuguqulwa. Sikholelwa ngokuqinile ukuthi izinsizakalo zokuthutha aziyona nje "usizo" lwangemuva, kodwa "injini eyinhloko" yokuguqulwa kwangaphambi kwesikhathi - lapho izixazululo zokuthutha zihambisana ngokunembile nezidingo zabathengi, ukuguqulwa kulandela ngokwemvelo.