81% ntawm Cov Neeg Siv Khoom Tso Tseg Kev Yuav Khoom Vim Muaj Kev Xaiv Xa Khoom: Yuav Ua Li Cas Txhim Kho Cov Nqi Hloov Kho Hauv Khw Los Ntawm Kev daws teeb meem Logistics sib txawv?

81% ntawm Cov Neeg Siv Khoom Tso Tseg Kev Yuav Khoom Vim Muaj Kev Xaiv Xa Khoom: Yuav Ua Li Cas Txhim Kho Cov Nqi Hloov Kho Hauv Khw Los Ntawm Kev daws teeb meem Logistics sib txawv?

Hauv kev sib tw thoob ntiaj teb kev lag luam e-lag luam hla ciam teb, qhov teeb meem zais cia ntawm kev hloov pauv nyob nruab nrab ntawm "nias kom ntxiv rau lub laub" thiab "ua tiav kev them nyiaj" - kev xaiv xa khoom. Cov ntaub ntawv qhia tau tias 81% ntawm cov neeg siv khoom tso tseg lawv cov kev yuav khoom ncaj qha vim tias txoj kev xa khoom tsis ua raws li lawv xav tau. Qhov no txhais tau tias txawm tias muaj cov khoom muaj zog zoo thiab cov tswv yim nqi zoo heev, yog tias Kev Pabcuam LogisticsYog tias tsis ua raws li cov kev xav tau ntawm cov neeg siv khoom, txhua yam kev siv zog yav dhau los hauv kev nyiam cov tsheb khiav thiab kev ua haujlwm yuav raug pov tseg.

Cov kev pabcuam logistics tsis yog tsuas yog ib qho "kev sib txuas pabcuam," tab sis yog ib qho "qhov tseem ceeb" uas cuam tshuam ncaj qha rau kev txiav txim siab ntawm cov neeg siv khoom pem hauv ntej. Rau cov hom lag luam uas tsom mus rau kev lag luam thoob ntiaj teb, lawv yuav ua li cas thiaj li rhuav tshem cov teeb meem hloov pauv los ntawm kev daws teeb meem logistics ntau yam thiab yooj yim rau cov neeg siv, hloov cov neeg siv khoom los ntawm "tsis kam tso tseg" mus rau "kev txiav txim siab txiav txim siab"? Qhov no yog lub hauv paus tseem ceeb ntawm kev loj hlob uas Brand Empowerer tau pab ntau pua lub hom lag luam lees paub los ntawm ntau xyoo ntawm kev pabcuam logistics thoob ntiaj teb.

I. Cov Teeb Meem Tseem Ceeb ntawm Kev Xa Khoom Uas Ua Rau Cov Neeg Siv Khoom Tso Tseg Kev Yuav Khoom: "Kev Poob Siab Zais Cia" ntawm Cov Kev Pabcuam Logistics

Yuav kom txhim kho cov nqi hloov pauv, thawj kauj ruam yog nkag siab txog cov neeg siv khoom qhov kev txhawj xeeb tiag tiag thaum lub sijhawm xa khoom. Tom qab cov teeb meem no yog qhov tsis sib xws ntawm cov kev pabcuam logistics thiab kev cia siab ntawm cov neeg siv khoom. Txhua qhov kev xav tau tsis tau txais kev pab tuaj yeem dhau los ua qhov kawg uas ua rau tso tseg kev yuav khoom:

Tus nqi tsis meej thiab cov nqi zais cia: Thaum mus yuav khoom hla ciam teb, cov neeg siv khoom feem ntau tsis nyiam pom cov nqi siab thiab cov nqi tshem tawm tsuas yog tom qab tso qhov kev txiav txim. Kev tshawb fawb qhia tau tias 63% ntawm cov neeg siv khoom yuav tso tseg qhov kev txiav txim vim muaj cov nqi ntxiv tsis tau xav txog thaum them nyiaj, tshwj xeeb tshaj yog cov neeg siv khoom uas xav tau tus nqi, qhov twg cov nqi zais cia cuam tshuam ncaj qha rau lawv cov peev nyiaj.

Tsis muaj kev xaiv lub sijhawm xa khoom, tsis muaj peev xwm ua tau raws li qhov xav tau: Qee tus neeg siv khoom txaus siab them tus nqi sai rau cov kev xav tau ceev, thaum lwm tus lees txais lub sijhawm xa khoom ntev dua me ntsis kom muaj nqis zoo dua. Txawm li cas los xij, yog tias lub khw tsuas muab lub sijhawm xa khoom ib zaug xwb, nws yuav poob ob pawg neeg siv khoom tseem ceeb. Piv txwv li, cov lag luam me me uas xav tau khoom ntxiv sai sai yuav tso tseg qhov kev pom zoo vim yog "kev thauj khoom hauv hiav txwv 30 hnub," thaum cov neeg yuav khoom ib leeg uas nrhiav tus nqi qis dua yuav raug cuam tshuam los ntawm tus nqi siab ntawm "kev thauj khoom los ntawm huab cua 5 hnub."

Kev xa khoom tsis txhim khu kev qha thiab tsis muaj kev ntseeg siab: Nrog rau cov saw hlau logistics hla ciam teb ntev, cov neeg siv khoom txhawj xeeb tshaj plaws txog "cov khoom ploj lossis puas tsuaj," "kev ncua sijhawm ntawm kev tshem tawm kev lis kev cai," thiab "tsis muaj peev xwm taug qab cov xwm txheej logistics." Thaum cov neeg siv khoom tsis tuaj yeem pom kev lees paub meej txog kev xa khoom thiab kev hloov kho tshiab tiag tiag, lawv txoj kev xav txog kev pheej hmoo hauv kev txiav txim siab yuav khoom nce ntxiv, thaum kawg ua rau lawv tso tseg kev yuav khoom.

Tsis muaj kev ywj pheej txaus thiab tsis muaj peev xwm hloov kho rau ntau qhov xwm txheej sib txawv: Rau cov neeg muag khoom hauv e-commerce, qee tus yuav tsum tau khaws cia ntau ntawm Amazon FBA warehouses, thaum lwm tus yuav tsum xa khoom ncaj qha mus rau cov neeg siv khoom kawg (qauv dropshipping); thiab cov neeg siv khoom yuav xav tau cov kev pabcuam tus kheej xws li "kev xa khoom los ntawm qhov rooj mus rau qhov rooj" lossis "kev xa khoom raws sijhawm teev tseg." Ib qho qauv logistics tsis tuaj yeem npog ntau yam xwm txheej, ua rau poob ntawm cov xaj.

Cov teeb meem no zoo li cov neeg siv khoom "xaiv tsis tau," tab sis qhov tseeb, lawv yog los ntawm "tsis muaj" cov kev pabcuam logistics hla ciam teb. Thaum cov kev daws teeb meem logistics tsis daws tau cov teeb meem tseem ceeb no, qhov poob ntawm cov nqi hloov pauv khw muag khoom yuav tsis zam tau. Lub hauv paus ntawm cov kev daws teeb meem yog hloov cov kev pabcuam logistics los ntawm "kev ua tiav tsis siv neeg" mus rau "kev hloov kho ua ntej" - phim cov kev xav tau ntawm cov neeg siv khoom sib txawv los ntawm ntau yam kev xaiv logistics, yog li txo qhov kev tsis kam txiav txim siab thiab txhim kho kev hloov pauv zoo.

II. Kev daws teeb meem kev thauj mus los ntau yam: Txuas qhov txuas tseem ceeb ntawm "Kev thov - Kev pabcuam - Kev hloov pauv"

Brand Empowerer, ua ib lub tuam txhab muab kev pabcuam logistics thoob ntiaj teb uas muaj keeb kwm ntev hauv Suav teb thiab thoob ntiaj teb, ntseeg ruaj khov tias "kev sib txawv ntawm cov kev daws teeb meem logistics yog qhov tseem ceeb rau kev hwm cov kev xav tau ntawm cov neeg siv khoom." Los ntawm kev koom ua ke ntau xyoo ntawm cov peev txheej xa khoom, lub network ntawm 100,000+ tus neeg muab khoom zoo, thiab ntau yam kev pabcuam logistics, peb pab cov hom lag luam tsim ib lub kaw lus logistics uas "npog txhua qhov xwm txheej thiab hloov kho rau txhua qhov kev xav tau," uas yog qhov tseem ceeb rau kev txhim kho cov nqi hloov pauv hauv khw:

1. Qib raws li "Tus nqi-Lub sijhawm": Ua kom tau raws li qhov xav tau tseem ceeb ntawm cov neeg siv khoom sib txawv

Cov neeg siv khoom sib txawv muaj cov kev xav tau sib txawv rau kev xa khoom; qee qhov muab qhov tseem ceeb rau "kev ceev," thaum lwm tus muab qhov tseem ceeb rau "tus nqi." Cov kev xaiv xa khoom sib txawv tso cai rau cov neeg siv khoom nrhiav qhov kev xaiv tsim nyog tshaj plaws, yog li txo cov nqi tso tseg:
Qib Xav Tau Ceev: Kev Thauj Khoom Los Ntawm Huab Cua/Kev Xa Khoom Sai Sai: Rau cov neeg siv khoom uas xav tau kev xa khoom sai (xws li cov lag luam me me uas rov ntim khoom lossis kev txiav txim siv tus kheej sai sai), peb muab kev thauj khoom los ntawm huab cua thiab kev pabcuam xa khoom sai thoob ntiaj teb, ua tiav 5-7 hnub kev xa khoom ncaj qha thoob ntiaj teb. Brand Empowerer cov kev daws teeb meem kev thauj mus los ntau hom suav nrog kev pabcuam thauj khoom los ntawm huab cua uas npog cov chaw nres nkoj loj thoob ntiaj teb, ua ke nrog kev taug qab lub sijhawm tiag tiag thiab cov channel tshem tawm kev lis kev cai tseem ceeb, ua kom lub sijhawm xa khoom ruaj khov thiab ua rau cov neeg siv khoom txaus siab them tus nqi tsim nyog rau "kev pabcuam sai sai."

Txheej Txheem Siv Nyiaj Txiag: Kev Thauj Khoom Hauv Dej Hiav Txwv DDP: Rau cov neeg siv khoom uas xav tau tus nqi qis thiab tsis maj nrawm kom tau txais cov khoom (xws li cov neeg yuav khoom ib leeg thiab cov lag luam me thiab nruab nrab uas muaj cov khoom ntau), peb muab kev pabcuam thauj khoom hauv dej hiav txwv DDP. Los ntawm kev ua kom zoo dua ntawm kev sib xyaw ua ke thiab cov txheej txheem tshem tawm kev lis kev cai, peb txo lub sijhawm thauj khoom hauv dej hiav txwv mus rau 20-30 hnub. Tag nrho cov txheej txheem siv tus qauv "qhov rooj-rau-qhov rooj" DDP - txhua yam se thiab se raug suav ua ntej, tshem tawm txhua yam nqi zais. Cov neeg siv khoom tuaj yeem pom meej meej lawv cov nuj nqis tag nrho thaum tso ib qho kev txiav txim, tshem tawm tag nrho kev txhawj xeeb txog "cov nqi ntxiv."

Txheej Txheem Hloov Kho Yooj Yim: Qauv Kev Thauj Khoom Sib Xyaws: Rau cov neeg muag khoom e-commerce uas muaj cov xaj tsis ruaj khov thiab xav tau kev tswj hwm kev pheej hmoo ntawm cov khoom muag, Brand Empowerer's Dropshipping kev pabcuam zoo meej. Cov neeg muag khoom tsis tas yuav khaws cov khoom muag; tom qab tus neeg siv khoom tso ib qho kev txiav txim, peb ncaj qha mus xaiv, ntim khoom, thiab xa khoom los ntawm peb lub tsev rau khoom hauv Suav teb, ua tiav "kev ua tiav xoom-khoom muag." Peb kuj txhawb nqa kev ntim khoom thiab kev tsim hom lag luam, ua kom txaus siab rau cov neeg siv khoom xav tau "kev xa khoom sai" thaum pab cov neeg muag khoom txo cov nqi khiav lag luam, txhim kho kev sib tw ntawm lub khw muag khoom, thiab yog li tsav cov nqi hloov pauv.

2. Txhawb kom muaj kev pom tseeb thiab kev lav phib xaub ntawm cov kev pabcuam: Tsim kom muaj kev ntseeg siab rau cov neeg siv khoom

Kev ntseeg siab yog lub hauv paus ntawm kev yuav khoom hla ciam teb, thiab kev pom tseeb thiab kev ruaj ntseg hauv kev xa khoom yog qhov tseem ceeb rau kev tsim kom muaj kev ntseeg siab ntawd. Brand Empowerer daws cov kev txhawj xeeb ntawm cov neeg siv khoom los ntawm ob qho kev pabcuam tseem ceeb: **Kev Tshawb Xyuas Pom Kev Xaus-rau-Xaus:** Txhua qhov kev txiav txim xa khoom muab kev taug qab tiag tiag. Txij thaum muab kev txiav txim tso rau, cov neeg siv khoom tuaj yeem saib tag nrho txoj kev mus los ntawm lawv cov khoom - los ntawm kev tuaj tos ntawm lub tsev rau khoom hauv Suav teb, kev thauj mus los, kev tshem tawm kev lis kev cai mus rau kev xa khoom zaum kawg - los ntawm lub khw backend lossis qhov txuas tshwj xeeb. Qhov kev xav tswj hwm no txo ​​​​​​cov neeg siv khoom ntxhov siab. Cov ntaub ntawv qhia tau hais tias cov khw muag khoom muab kev tshawb xyuas kev xa khoom tiag tiag muaj tus nqi tso tseg qis dua 40% dua li cov tsis muaj.

Kev Txhim Kho Ob Zaug Hauv Kev Ua Raws Cai thiab Kev Ruaj Ntseg: Kev tshem tawm kev lis kev cai yog qhov tsis paub tseeb tshaj plaws hauv kev thauj mus los hla ciam teb. Brand Empowerer muaj ntau xyoo ntawm kev paub dhau los hauv kev tshem tawm kev lis kev cai hauv cov lag luam loj xws li Tebchaws Meskas, Tebchaws Europe, thiab UK, kom ntseeg tau 100% ua raws li cov kev cai ntawm cov platforms zoo li Amazon FBA. Ntxiv mus, lawv ua tib zoo xyuas qhov ua raws li cov khoom kom ntseeg tau tias tsis muaj kev ncua sijhawm hauv kev tshem tawm kev lis kev cai. Ntxiv mus, txhua qhov kev txiav txim suav nrog kev pov hwm khoom thauj, them rau kev pheej hmoo ntawm kev poob lossis kev puas tsuaj thaum thauj mus los, ua rau cov neeg siv khoom xav tias "lav thaum txiav txim," yog li ua rau lawv ntseeg siab rau kev yuav khoom.

3. Kev daws teeb meem rau qhov xwm txheej uas koj xav tau: Kev hloov kho kom haum rau ntau yam kev xav tau ntawm kev muag khoom

Cov xwm txheej muag khoom sib txawv xav tau kev txhawb nqa logistics sib txawv; ib qho qauv logistics tsis tuaj yeem npog txhua qhov xwm txheej hloov pauv. Cov kev pabcuam tshwj xeeb ntawm Brand Empowerer sib xyaw ua ke cov kev daws teeb meem logistics nrog cov xwm txheej muag khoom:

Kev Ua tiav FBA Cov Khoom Muag: Rau cov neeg muag khoom Amazon, peb muab kev pabcuam FBA DDP ib zaug xwb, txij li kev tuaj tos cov khoom los ntawm cov neeg muag khoom hauv Suav teb, ntim khoom, tshem tawm kev lis kev cai mus rau kev xa khoom mus rau FBA warehouse, txhua yam tsis muaj kev cuam tshuam los ntawm tus neeg muag khoom. Peb xyuas kom meej tias cov khoom ua tau raws li Amazon cov kev cai ntim khoom thiab daim ntawv lo, zam kev tsis lees txais vim muaj teeb meem kev ua raws cai, pab cov neeg muag khoom kom rov muaj khoom sai sai thiab tsis ncua lub sijhawm muag khoom.

Kev Ua tiav ntawm Hom Lag Luam: Rau cov neeg muag khoom uas saib taus lub koob npe nrov, peb muab cov ntim khoom raws li koj xav tau, luam tawm lub logo hom lag luam, thiab lwm yam kev pabcuam, ua rau cov txheej txheem xa khoom yog qhov txuas ntxiv ntawm kev paub txog hom lag luam. Piv txwv li, kev txais cov pob khoom nrog cov logo hom lag luam thiab cov ntim khoom tshwj xeeb tsim kom muaj kev xav ntawm "kev qhib lub thawv," ua kom cov neeg siv khoom txaus siab thiab txhawb kom rov yuav khoom dua. Kev nce tus nqi yuav khoom dua feem ntau ua rau kev hloov pauv mus sij hawm ntev zoo dua.

Cov Xwm Txheej Kev Txiav Txim Loj: Rau cov neeg yuav khoom B2B lossis cov xaj loj, peb muab cov kev daws teeb meem kev xa khoom raws li qhov xav tau, suav nrog kev tshem tawm kev lis kev cai ntau ntau, kev xa khoom sai, thiab cov txheej txheem them nyiaj raws li qhov xav tau, ua tau raws li cov kev xav tau ntawm cov neeg siv khoom loj thiab tsav kev hloov pauv rau cov xaj loj.

4. Kev Kawm Txog Qhov Teeb Meem: Yuav Ua Li Cas Cov Kev daws teeb meem Logistics Txhim Kho Kev Hloov Pauv thiab Kev Tau Nyiaj Ncaj Qha?

Rohaan, ib Hom Vape Tus neeg muag khoom los ntawm Tebchaws Meskas, yav dhau los tau ntsib 60% ntawm kev tso tseg lub khw vim yog lub sijhawm xa khoom tsis ruaj khov thiab cov nqi zais cia. Tom qab koom tes nrog Brand Empowerer, peb tau kho ob txoj kev daws teeb meem rau nws: "Sea Freight DDP + Air Freight Express." Cov xaj ib txwm siv cov khoom xa tuaj ntawm hiav txwv DDP, uas pheej yig thiab tsis muaj cov nqi zais cia; cov xaj ceev ceev muaj cov kev xaiv thauj khoom los ntawm huab cua kom tau raws li qhov xav tau rov ua dua tshiab. Kev taug qab logistics tiag tiag thiab cov kev pabcuam ntim khoom tshwj xeeb kuj tau koom ua ke.

Tom qab peb lub hlis ntawm kev koom tes, Rohaan tus nqi tso tseg lub khw muag khoom poob qis mus rau 25%, tus nqi hloov pauv nce 38%, thiab tus nqi rov qab yuav khoom nce 27% vim muaj kev tshuaj xyuas zoo ntawm cov kev pabcuam logistics. Lwm tus neeg muag khoom Shopify, Amy, los ntawm peb cov kev pabcuam Dropshipping thiab cov lus qhia sib xyaw cov khoom, tsis yog tsuas yog txo cov nqi khoom muag xwb tab sis kuj yuav luag ob npaug ntawm nws cov nyiaj tau los ntawm cov khoom vim yog kev ua tiav sai thiab kev ntim khoom raws li tus kheej - qhov tshwm sim ncaj qha ntawm kev sib koom ua ke ntawm cov kev daws teeb meem logistics thiab kev hloov pauv muag khoom.

Lwm lub tuam txhab faib khoom hauv Tebchaws Europe, uas tsis kam nthuav lawv qhov kev yuav khoom vim muaj kev txhawj xeeb txog qhov zoo thiab kev lav phib xaub ntawm cov neeg muab khoom hauv Suav teb, tau txais kev pabcuam los ntawm Brand Empowerer suav nrog kev tshuaj xyuas lub Hoobkas hauv tsev, kev xa khoom ntau ntau, thiab kev them se pob tshab. Cov kev pabcuam no tau pab txo lawv qhov kev txhawj xeeb tag nrho, thaum kawg ua rau muaj kev nce tsib npaug ntawm cov khoom yuav khoom thiab kev nce ntxiv ntawm cov khw muag khoom vim muaj kev pabcuam ruaj khov thiab kev xa khoom raws sijhawm.

III. Xaus Lus: Kev xa khoom tsis yog "chaw them nqi," tab sis yog "lub cav hloov pauv"

Nyob rau hauv lub ntiaj teb kev lag luam e-lag luam hla ciam teb niaj hnub no uas muaj kev sib tw ntau zuj zus, qhov sib txawv ntawm cov khoom thiab tus nqi tab tom txo qis, thaum cov kev pabcuam logistics tab tom dhau los ua qhov kev sib tw tshiab. 81% ntawm cov neeg siv khoom tso tseg lawv cov kev yuav khoom vim yog kev xaiv xa khoom. Tom qab cov ntaub ntawv no muaj ob qho tib si qhov mob thiab lub cib fim - leej twg nkag siab txog cov neeg siv khoom cov kev xav tau logistical thiab muab cov kev daws teeb meem logistics sib txawv, pob tshab, thiab txhim khu kev qha yuav muaj peev xwm txuas mais kawg ntawm "kev thov-kev pabcuam-hloov pauv".

Brand Empowerer tau koom nrog kev pabcuam logistics thoob ntiaj teb los ntawm Tuam Tshoj mus rau thoob ntiaj teb tau ntau xyoo. Nrog ntau tshaj 1000 qhov project ua tiav, ntau tshaj 100,000 tus neeg muab khoom zoo, thiab cov kev daws teeb meem logistics kawg-rau-kawg, peb tau pab ntau pua lub npe txo cov nqi tso tseg khw thiab txhim kho cov nqi hloov pauv. Peb ntseeg ruaj khov tias cov kev pabcuam logistics tsis yog tsuas yog "kev pabcuam tom qab," tab sis "lub cav tseem ceeb" ntawm kev hloov pauv pem hauv ntej - thaum cov kev daws teeb meem logistics phim cov kev xav tau ntawm cov neeg siv khoom, kev hloov pauv ntuj tsim ua raws.