Ama-81% abathengi bayayeka ukuthenga ngenxa yeenketho zokuhambisa: Ungawuphucula njani amaxabiso okuguqulwa kwevenkile ngezisombululo ezahlukeneyo zeLogistics?

Ama-81% abathengi bayayeka ukuthenga ngenxa yeenketho zokuhambisa: Ungawuphucula njani amaxabiso okuguqulwa kwevenkile ngezisombululo ezahlukeneyo zeLogistics?

Kwibala le-e-commerce elikhuphisanayo kwihlabathi liphela, kukho umqobo ofihlakeleyo wokuguqula izinto phakathi "kokucofa ukuze wongeze kwinqwelo" kunye "nokugqibezela intlawulo" - iindlela zokuhambisa. Idatha ibonisa ukuba ama-81% abathengi bayayeka ukuthenga kwabo ngokuthe ngqo kuba indlela yokuhambisa ayihlangabezani nolindelo lwabo. Oku kuthetha ukuba nangona benamandla emveliso kunye namaqhinga abalaseleyo okuxabisa, ukuba Inkonzo yezoThuthoUkuba ayihambelani neemfuno zabathengi, yonke imizamo yangaphambili yokutsala izithuthi kunye nemisebenzi isenokungasebenzi.

Iinkonzo ze-logistics azikho nje "ikhonkco elincedisayo" elingasemva, kodwa "ziinguqu eziphambili" ezichaphazela ngokuthe ngqo izigqibo zabathengi abaphambili. Kwiimpawu ezijolise kwimarike yehlabathi, zingayiqhekeza njani imiqobo yokuguqula ngokusebenzisa izisombululo ze-logistics ezahlukeneyo nezilula ukuyisebenzisa, ziguqula abathengi ekubeni "bangathandi ukuyeka" baye "ekubekeni iodolo ngendlela egqibeleleyo"? Le yeyona ngcamango iphambili yokukhula ethe yanceda amakhulu eempawu ukuba ziqinisekiswe yiBrand Empowerer kwiminyaka emininzi yeenkonzo ze-logistics zamazwe ngamazwe.

I. Iingongoma Eziphambili Zokuzisa Izinto Ezibangela Ukuba Abathengi Bayeke Ukuthenga: "Ukudimazeka Okufihlakeleyo" KweeNkonzo Zothutho

Ukuphucula amazinga okuguqulwa, inyathelo lokuqala kukuqonda iinkxalabo zokwenyani zabathengi ngexesha lenkqubo yokuhanjiswa kwempahla. Emva kwezi ngongoma zibuhlungu kukho ukungafani okubalulekileyo phakathi kweenkonzo zothutho kunye nolindelo lwabathengi. Isidingo ngasinye esingafezekiswanga sinokuba yingxaki yokugqibela ekhokelela ekuyekeni ukuthenga:

Amaxabiso angacacanga kunye neendleko ezifihlakeleyo: Kwiivenkile ezithengisa izinto kwamanye amazwe, abathengi bayathandabuza ukufumana amaxabiso aphezulu kunye neentlawulo zokucoca emva kokufaka iodolo. Uphando lubonisa ukuba ama-63% abathengi baya kuyishiya iodolo ngenxa yeendleko ezongezelelweyo ezingalindelekanga xa behlawula, ingakumbi abasebenzisi abajongana namaxabiso, apho iindleko ezifihlakeleyo ziphazamisa ngokuthe ngqo uhlahlo lwabiwo-mali lwabo.

Akukho khetho ngexesha lokuhanjiswa, abakwazi ukuhlangabezana neemfuno: Abanye abathengi bazimisele ukuhlawula iifizi ezikhawulezileyo kwiimfuno ezingxamisekileyo, ngelixa abanye bamkela amaxesha okuhanjiswa amade kancinci ukuze bafumane ixabiso elingcono. Nangona kunjalo, ukuba ivenkile inikezela ngexesha elinye lokuhanjiswa, iya kulahlekelwa ngamaqela omabini abathengi abaphambili. Umzekelo, amashishini amancinci afuna ngokukhawuleza ukugcwalisa isitokhwe anokuyeka isivumelwano ngenxa "yokuthunyelwa kwempahla elwandle iintsuku ezingama-30," ngelixa abathengi ngabanye abafuna amaxabiso aphantsi baya kuthintelwa lixabiso eliphezulu "lokuthunyelwa kwempahla emoyeni iintsuku ezi-5."

Ukuhanjiswa okungathembekanga kunye nokungabikho kokuthembana: Ngenxa yeenkqubo ezinde zothutho oluwela imida, abathengi baxhalabile kakhulu "ngeempahla ezilahlekileyo okanye ezonakeleyo," "ukulibaziseka kokususwa kwempahla kwirhafu," kunye "nokungakwazi ukulandelela imeko yezothutho." Xa abathengi bengakwazi ukubona iziqinisekiso zokuhanjiswa ezicacileyo kunye nohlaziyo lwenkqubela phambili ngexesha langempela, imvakalelo yabo yomngcipheko ekwenzeni isigqibo sokuthenga iyanda kakhulu, ekugqibeleni ibakhokelela ekubeni bayeke ukuthenga.

Ukungakwazi ukuguquguquka ngokwaneleyo kunye nokungakwazi ukuziqhelanisa neemeko ezahlukeneyo: Kubathengisi be-e-commerce, abanye kufuneka bagcine imali eninzi kwiindawo zokugcina iimpahla ze-Amazon FBA, ngelixa abanye kufuneka bathumele ngqo kubathengi bokugqibela (imodeli yokuthumela impahla); kwaye abathengi banokufuna iinkonzo ezenzelwe bona ezifana "nokuhanjiswa kwendlu ngendlu" okanye "ukuhanjiswa ngexesha elithile." Imodeli enye ye-logistics ayinakugubungela iimeko ezahlukeneyo, ngokwemvelo okubangela ukulahleka kwee-odolo ezinokubakho.

Ezi ndawo zibuhlungu zinokubonakala ngathi "zikhetha" abathengi, kodwa eneneni, zivela "kukungabikho" kweenkonzo zothutho eziwela imida. Xa izisombululo zothutho zingaphumeleli ukujongana nale nkxalabo iphambili, ukulahleka kwamazinga okuguqulwa kwevenkile kuba yinto engenakuphepheka. Eyona nto iphambili yesisombululo ikukuguqula iinkonzo zothutho ukusuka "ekuzalisekisweni okungenamsebenzi" ukuya "ekuziqhelaniseni okusebenzayo" - ngokuhambelana ngokuchanekileyo neemfuno zabathengi abahlukeneyo ngeendlela ezahlukeneyo zothutho, ngaloo ndlela kunciphisa ukumelana nokwenza izigqibo kunye nokuphucula ukusebenza koguqulelo.

II. Izisombululo zeLogistics eziDibeneyo: Ukudibanisa iKhonkco eliPhambili le "Imfuno - Inkonzo - Ukuguqulwa"

I-Brand Empowerer, njengomboneleli weenkonzo zothutho lwamazwe ngamazwe ogxile kakhulu eTshayina nakwihlabathi liphela, ikholelwa ngokuqinileyo ukuba "ukwahlukahlukana kwezisombululo zothutho ngokuyintloko kukuhlonipha iimfuno zabathengi." Ngokudibanisa iminyaka yezixhobo zothutho, inethiwekhi yababoneleli abangaphezu kwe-100,000 abakumgangatho ophezulu, kunye neenkonzo zothutho ezinemilinganiselo emininzi, sinceda iimpawu ukuba zakhe inkqubo yezothutho "egubungela zonke iimeko kwaye ivumelane nazo zonke iimfuno," nto leyo ibalulekileyo ekuphuculeni amazinga okuguqulwa kwevenkile:

1. Ilawulwa "yindleko ngexesha elifanelekileyo": Ukuhlangabezana neemfuno eziphambili zabathengi abahlukeneyo

Abathengi abahlukeneyo banezidingo ezahlukeneyo eziphambili zezothutho; abanye babeka phambili "isantya," ngelixa abanye bebeka phambili "ixabiso." Iindlela zothutho ezilinganisiweyo zivumela abathengi ukuba bafumane ukhetho olufanelekileyo, ngaloo ndlela kunciphisa amazinga okushiywa:
Iimfuno Ezingxamisekileyo Inqanaba: Ukuhanjiswa Ngeenqwelo-moya/Ukuhanjiswa Ngokuthe Ngqo: Kubathengi abafuna ukuhanjiswa ngokukhawuleza (njengamashishini amancinci agcwalisa kwakhona impahla okanye ii-odolo ezikhawulezileyo zokuzisebenzisa), sinikezela ngeenkonzo zokuhanjiswa ngeenqwelo-moya kunye neenkonzo zamazwe ngamazwe ezikhawulezayo, sifezekisa ukuhanjiswa ngqo kweentsuku ezi-5-7 kwihlabathi liphela. Izisombululo zothutho ezininzi zeBrand Empowerer ziquka iinkonzo zokuthutha ngeenqwelo-moya ezigubungela amazibuko amakhulu kwihlabathi liphela, zidibene neendlela zokulandelela inqwelo-moya ngexesha langempela kunye neendlela zokucoca irhafu, ukuqinisekisa amaxesha okuhanjiswa azinzileyo kunye nokwenza abathengi bazimisele ukuhlawula iprimiyamu efanelekileyo "yeenkonzo ezikhawulezileyo."

Umgca we-DDP we-Ocean Freight: Kubathengi abajongana namaxabiso abangakhawuleziyo ukufumana iimpahla (ezifana nabathengi ngabanye kunye namashishini amancinci naphakathi anempahla eninzi), sinikezela ngenkonzo yomgca we-DDP we-ocean freight. Ngokuphucula ukuhlanganiswa kweendlela kunye neenkqubo zokususa imithwalo, sinciphisa ixesha lokuhamba ngemithwalo yolwandle libe ziintsuku ezingama-20-30. Yonke le nkqubo isebenzisa imodeli ye-DDP "yokungena emnyango nomnyango" - yonke irhafu yerhafu yerhafu ibalwa kwangaphambili, isusa naziphi na iindleko ezifihlakeleyo. Abathengi banokubona ngokucacileyo inkcitho yabo iyonke xa bebeka iodolo, besusa ngokupheleleyo iinkxalabo malunga "neentlawulo ezongezelelweyo."

Umgangatho oGuquguqukayo woLungiselelo: Imodeli yeLogistics eQhelekileyo: Kubathengisi be-e-commerce abanee-odolo ezingazinzanga kunye nesidingo sokulawula umngcipheko wempahla, inkonzo yeDropshipping yeBrand Empowerer ifanelekile ngokugqibeleleyo. Abathengisi akufuneki bagcine impahla; emva kokuba umthengi ebeke iodolo, sikhetha, sipakishe, kwaye siyithumele ngqo kwindawo yethu yokugcina impahla yaseTshayina, sifezekisa "ukuzalisekiswa kwempahla." Sikwaxhasa ukupakisha kunye nophawu olwenziwe ngokwezifiso, sanelisa imfuno yabathengi "yokuhanjiswa ngokukhawuleza" ngelixa sinceda abathengisi ukunciphisa iindleko zokusebenza, siphucula ngokungathanga ngqo ukhuphiswano lwamaxabiso evenkile, kwaye ngaloo ndlela siqhubela phambili amazinga okuguqulwa.

2. Ukuqinisa ukucaca kunye neeNkonzo zeSiqinisekiso: Ukwakha umqobo weTrust yabathengi

Ukuthembana yeyona nto iphambili ekuthengeni kwamanye amazwe, kwaye ukungafihlisi kunye nokhuseleko kwimpahla zibalulekile ekwakheni loo ntembeko. I-Brand Empowerer ijongana neenkxalabo zabathengi ngeenkonzo ezimbini eziphambili: **Ukulandelela Okubonakalayo Okuphela:** Zonke ii-odolo zempahla zibonelela ngokulandelela ngexesha langempela. Ukususela ngexesha lokufakwa kwe-odolo, abathengi banokubona lonke uhambo lweempahla zabo—ukusuka ekuthathweni kwezinto kwindawo yokugcina impahla yaseTshayina, uthutho, ukususwa kwempahla ukuya ekuhanjisweni kokugqibela—nge-backend yevenkile okanye ikhonkco elizinikeleyo. Olu luvo lolawulo lunciphisa kakhulu ixhala labathengi. Idatha ibonisa ukuba iivenkile ezibonelela ngokulandelela izinto ngexesha langempela zinezinga eliphantsi lokulahla eliyi-40% kunezo zingenayo.

Uphuculo oluBini kwiMithetho kunye noKhuseleko: Ukususwa kwempahla ngerhafu yeyona nto inzima kakhulu kwimpahla ethunyelwa kwamanye amazwe. I-Brand Empowerer inamava eminyaka emininzi ekususweni kwempahla ngerhafu kwiimarike ezinkulu ezifana ne-US, iYurophu, ne-UK, iqinisekisa ukuthotyelwa kwe-100% kweemfuno zamaqonga afana ne-Amazon FBA. Ngaphezu koko, bajonga ngokukhutheleyo ukuthobela kwempahla ukuqinisekisa ukuba akukho kulibaziseka ekususweni kwempahla ngerhafu. Ukongeza, zonke ii-odolo ziquka i-inshurensi yempahla, egubungela umngcipheko wokulahleka okanye umonakalo ngexesha lokuthuthwa, inika abathengi imvakalelo "yesiqinisekiso xa beodola," ngaloo ndlela iphucula ukuzithemba kwabo kokuthenga.

3. Izisombululo zeMeko ezenzelwe wena: Ukuziqhelanisa neemfuno ezahlukeneyo zokuthengisa

Iimeko ezahlukeneyo zokuthengisa zifuna inkxaso eyahlukeneyo yezothutho; imodeli enye yezothutho ayinakugubungela zonke iimeko zokuguqulwa. Iinkonzo ezenzelwe wena zeBrand Empowerer zidibanisa ngokunzulu izisombululo zothutho kunye neemeko zokuthengisa:

Imeko yokuzalisekiswa kwe-FBA Inventory: Kubathengisi be-Amazon, sinikezela ngenkonzo ye-FBA DDP enye, ukusuka ekuthatheni iimpahla kubaboneleli baseTshayina, ukupakisha, ukucoca irhafu ukuya ekuhanjisweni kwiindawo zokugcina iimpahla ze-FBA, konke oku ngaphandle kokungenelela komthengisi. Siqinisekisa ukuba iimpahla ziyahlangabezana neemfuno zokupakishwa kunye nokulebhelisha ze-Amazon, siphepha ukwaliwa ngenxa yeengxaki zokuthobela imithetho, sinceda abathengisi ukuba bazalise ngokukhawuleza isitokhwe kwaye bangalibazisi iifestile zokuthengisa.

Imeko Yokuzaliswa Kwebhrendi: Kubathengisi abaxabisa umfanekiso webhrendi, sinikezela ngokupakisha okwenziwe ngokwezifiso, ukuprintwa kwelogo yebhrendi, kunye nezinye iinkonzo, okwenza inkqubo yezothutho ibe lulwandiso lwamava ebhrendi. Umzekelo, ukufumana iipakethe ezineelogo zebhrendi kunye nokupakisha okukhethekileyo kudala uluvo "lokukhutshelwa ngaphandle kwebhokisi," kuphucula ulwaneliseko lwabathengi kunye nokukhuthaza ukuthengwa okuphindaphindiweyo. Amanani okuthenga okuphindaphindwayo anda ngokusisiseko aphucula ukusebenza kakuhle kokuguqulwa kwexesha elide.

Iimeko ze-Oda Enkulu: Kubathengi be-B2B okanye ii-odolo ezinkulu zokuthengisa, sinikezela ngezisombululo zezothutho ezenzelwe wena, kubandakanya iindlela ezikhawulezileyo zokususa irhafu enkulu, ukuhanjiswa okulinganiselweyo, kunye neendlela zokuhlawula ezenzelwe wena, ukuhlangabezana neemfuno ezenzelwe wena zabathengi abakhulu kunye nokuqhuba ukuguqulwa kwee-odolo ezinkulu.

4. Isifundo seTyala: Izisombululo zeLogistics ziphucula njani ngokuthe ngqo ukuguqulwa kunye nenzuzo?

Rohaan, a Uphawu lweVape Umthengisi wase-US, ngaphambili wayenezinga lokuyeka ivenkile ngama-60% ngenxa yamaxesha okungazinzi kwezinto zokuhambisa kunye neendleko ezifihlakeleyo. Emva kokusebenzisana neBrand Empowerer, senze isisombululo sezinto zokuhambisa ezimbini kuye: "iSea Freight DDP + Air Freight Express." Iiodolo eziqhelekileyo zasebenzisa iSea Freight DDP, eyayifikeleleka kwaye ingenazo iindleko ezifihlakeleyo; iiodolo ezingxamisekileyo zazibonelela ngeendlela zokuhambisa izinto ngenqwelo moya ukuhlangabezana neemfuno zokugcwalisa kwakhona. Ukulandelela izinto zokuhambisa ngexesha langempela kunye neenkonzo zokupakisha ezenziwe ngokwezifiso nazo zadibaniswa.

Emva kweenyanga ezintathu zentsebenziswano, izinga lokushiywa kwevenkile kaRohaan lehle laya kwi-25%, izinga lokuguqulwa lenyuka nge-38%, kwaye izinga lokuthengwa kwakhona lenyuka nge-27% ngenxa yophononongo oluhle lweenkonzo zothutho. Omnye umthengisi weShopify, uAmy, ngenkonzo yethu yokuthumela impahla kunye neengcebiso zokuxuba iimveliso, akanciphisanga nje kuphela iindleko zempahla kodwa uphinde waphinda kabini inzuzo yakhe yemveliso ngenxa yokufezekiswa ngokukhawuleza kunye nokupakishwa okwenziwe ngokwezifiso—isiphumo esithe ngqo sokuhlanganiswa okunzulu kwezisombululo zothutho kunye nokuguqulwa kwentengiso.

Omnye umsasazi waseYurophu, owayethandabuza ukwandisa isikali sakhe sokuthenga ngenxa yenkxalabo malunga neziqinisekiso zomgangatho kunye nezothutho zabathengisi baseTshayina, wafumana iinkonzo ezivela kwiBrand Empowerer kuquka uphicotho-zincwadi lwefektri kwindawo, ukuhanjiswa kwee-odolo ezininzi, kunye nemirhumo yerhafu ecacileyo. Ezi nkonzo zanciphisa ngokupheleleyo iinkxalabo zabo, ekugqibeleni zakhokelela ekonyukeni okuphindwe kahlanu komthamo wokuthenga kunye nokunyuka okukhulu kwinqanaba lokuguqulwa kwevenkile ngenxa yokunikezelwa okuzinzileyo kunye nokuhanjiswa ngexesha elifanelekileyo.

III. Isiphelo: Uthungelwano aluyo "isikhungo seendleko," kodwa "yinjini yokuguqula"

Kwimeko yanamhlanje yorhwebo lwe-e-commerce olukhuphisana ngakumbi nangakumbi, umahluko wemveliso kunye namaxabiso uyancipha, ngelixa iinkonzo zothutho ziba ngumqobo omtsha wokhuphiswano. Ama-81% abathengi bayayeka ukuthenga kwabo ngenxa yeendlela zokuhambisa. Emva kwale manani kukho indawo ebuhlungu kunye nethuba - nabani na oqondayo iimfuno zothutho zabathengi kwaye anike izisombululo ezahlukeneyo, ezicacileyo, nezithembekileyo zothutho uya kukwazi ukuvala imayile yokugqibela yekhonkco "lokuguqulwa kwenkonzo-yemfuno".

I-Brand Empowerer ibisoloko ibandakanyeka kakhulu kwiinkonzo zothutho zamazwe ngamazwe ukusuka eTshayina ukuya kwihlabathi liphela kangangeminyaka emininzi. Ngeeprojekthi eziphumeleleyo ezingaphezu kwe-1000, izixhobo zomthengisi ezikumgangatho ophezulu ezingaphezu kwe-100,000, kunye nezisombululo zothutho ezisuka ekupheleni ukuya ekupheleni, sincede amakhulu eebhrendi ukunciphisa amazinga okushiya ivenkile kunye nokuphucula amazinga okuguqula. Sikholelwa ngokuqinileyo ukuba iinkonzo zothutho azingoncedo nje oluvela ngasemva, kodwa "ziinjini eziphambili" zokuguqula kwangaphambili - xa izisombululo zothutho zihambelana ngokuchanekileyo neemfuno zabathengi, ukuguqulwa ngokwemvelo kulandela.