81% o ngā Kaihoko e Whakarērea ana ngā Hokonga nā ngā Kōwhiringa Tukunga: Me pēhea te Whakapai ake i ngā Reiti Tahuri Toa mā roto i ngā Otinga Whakahaere Kanorau?

81% o ngā Kaihoko e Whakarērea ana ngā Hokonga nā ngā Kōwhiringa Tukunga: Me pēhea te Whakapai ake i ngā Reiti Tahuri Toa mā roto i ngā Otinga Whakahaere Kanorau?

I roto i te ao whakataetae o te hokohoko ipurangi puta noa i te ao, kei waenganui i te "pāwhiri hei tāpiri ki te kete" me te "whakaoti utu" te arai huna o te tahuritanga—ngā kōwhiringa tuku. E whakaatu ana ngā raraunga e 81% o ngā kaihoko ka whakarērea ā rātou hoko nā te mea kāore te tikanga tuku e tutuki i ā rātou tumanakohanga. Ko te tikanga o tēnei ahakoa te kaha o te hua me ngā rautaki utu pai rawa atu, ki te Ratonga WhakahaereKi te kore e tutuki ngā hiahia o ngā kaihoko, ka maumauria pea ngā mahi katoa o mua ki te kukume mai i ngā manuhiri me ngā mahi.

Ehara i te mea he "hononga āwhina" noa iho ngā ratonga whakahaere ratonga, engari he "taurangi matua" e pā tika ana ki ngā whakataunga a ngā kaihoko. Mō ngā waitohu e aro ana ki te mākete o te ao, me pēhea e taea ai e rātou te wawahi i ngā arai tahuritanga mā roto i ngā otinga whakahaere ratonga kanorau me te ngāwari ki te whakamahi, e huri ai ngā kaihoko mai i te "whakaroa ki te whakarē" ki te "whakatakoto ota whakatau"? Koinei tonu te kaupapa matua o te tipu kua āwhina a Brand Empowerer i ngā rau waitohu ki te whakamana i roto i ngā tau o ngā ratonga whakahaere ratonga o te ao.

I. Ngā Āhuatanga Matua o te Mamae Tukunga e Whakarērea ai e ngā Kaihoko ngā Hokonga: Te "Whakangāwari Huna" o ngā Ratonga Whakahaere

Hei whakapai ake i ngā reiti tahuritanga, ko te taahiraa tuatahi ko te mārama ki ngā āwangawanga tūturu a ngā kaihoko i te wā o te tukanga tuku. Kei muri i ēnei āhuatanga mamae kei reira te kore taurite i waenga i ngā ratonga kawe me ngā tumanakohanga a te kaihoko. Ko ia hiahia kāore anō kia tutuki ka waiho hei take whakamutunga e mutu ai te hoko:

Utu koretake me ngā utu huna: I roto i ngā hokohoko whakawhiti-rohe, ko te nuinga o ngā kaihoko e kore e pai ki te kite i ngā taripa teitei me ngā utu whakakore i muri i te tuku ota. E whakaatu ana ngā rangahau e 63% o ngā kaihoko ka whakarērea he ota nā te mea he utu tāpiri ohorere i te wā e utu ana, inā koa ko ngā kaiwhakamahi e aro nui ana ki te utu, ina koa ka whakararu tika ngā utu huna i tā rātou tahua.

Kāore he kōwhiringa mō te wā tuku, kāore e taea te whakatutuki i ngā hiahia: Kei te hiahia ētahi kaihoko ki te utu tere mō ngā hiahia ohorere, ko ētahi e whakaae ana ki ngā wā tuku roa ake mō te utu pai ake. Heoi, ki te kotahi noa te wā tuku e tukuna ana e te toa, ka ngaro ngā rōpū kaihoko matua e rua. Hei tauira, ko ngā pakihi iti e hiahia ana ki te whakakī anō i ngā taonga ka whakarērea pea te mahi nā te "utunga moana 30-rā," ko ngā kaihoko takitahi e rapu ana i ngā utu iti ka āraihia e te utu nui o te "utunga rererangi 5-rā".

Te tuku kore pono me te kore whakawhirinaki: Nā te roa o ngā mekameka tuku taonga whakawhiti-rohe, ko te mea nui e āwangawanga ana ngā kaihoko mō "ngā taonga ngaro, pakaru rānei," "ngā whakaroa o te tukunga i ngā tikanga tuku taonga," me te "kore e taea te whai i te tūnga tuku taonga." Ina kore e taea e ngā kaihoko te kite i ngā taurangi tuku me ngā whakahoutanga ahunga whakamua i te wā tonu, ka nui haere te mōhio ki te mōrearea i roto i te whakatau hoko, ā, ka mutu, ka mutu te hoko.

Kāore i te rawaka te ngāwari me te kore e taea te urutau ki ngā āhuatanga rerekē: Mō ngā kaihoko hokohoko ipurangi, me hoko nui ētahi i ngā whare putunga Amazon FBA, ko ētahi me tuku tika atu ki ngā kaihoko mutunga (tauira tuku iho); ā, me hiahia pea ngā kaihoko ki ngā ratonga whaiaro pēnei i te "tuku mai i te tatau ki te tatau" me te "tuku i te wā kua tohua." Kāore e taea e te tauira whakahaere kotahi te kapi i ngā āhuatanga rerekē, ā, ka ngaro pea ngā ota pea.

Ahakoa te āhua nei he "whiriwhiri" ēnei āhuatanga mamae o ngā kaihoko, ko te mea pono, i ahu mai i te "ngaro" o ngā ratonga whakahaere ratonga whakawhiti-rohe. Ina kore e taea e ngā otinga whakahaere ratonga te aro atu ki ēnei āwangawanga matua, ka ngaro te maha o ngā huringa o ngā toa. Ko te kaupapa matua o te otinga ko te whakawhiti i ngā ratonga whakahaere ratonga mai i te "whakatutukitanga kore mahi" ki te "urutau matatau" - te whakataurite tika i ngā hiahia o ngā kaihoko rerekē mā roto i ngā kōwhiringa whakahaere ratonga kanorau, ā, ka whakaitihia te ātete ki te whakatau kaupapa me te whakapai ake i te whai huatanga o te huringa.

II. Ngā Otinga Whakahaere Kanorau: Te Hononga i te Hononga Matua o "Te Tono - Ratonga - Te Tahuritanga"

Hei kaiwhakarato ratonga kawe taonga o te ao, he mea whai pūtake hohonu ki Haina me te ao whānui a Brand Empowerer, ā, e whakapono ana ia "ko te kanorau o ngā otinga kawe taonga he whakaute i ngā hiahia o ngā kaihoko." Mā te whakauru i ngā rauemi mekameka tuku taonga mō ngā tau maha, he whatunga o ngā kaiwhakarato kounga teitei neke atu i te 100,000, me ngā ratonga kawe taonga maha-ahu, ka āwhina mātou i ngā waitohu ki te hanga i tētahi pūnaha kawe taonga e "kapi ana i ngā āhuatanga katoa, ā, e urutau ana ki ngā hiahia katoa," he mea nui tēnei ki te whakapai ake i ngā reiti tahuritanga toa:

1. Taumata-Utu: Te Whakatutuki i ngā Hiahia Matua o ngā Kaihoko Rerekē

He rerekē ngā hiahia matua o ngā kaihoko mō ngā mahi kawe; ko ētahi e whakatairanga ana i te "tere," ko ētahi e whakatairanga ana i te "utu." Mā ngā kōwhiringa kawe taumata ka taea e ngā kaihoko te kimi i te kōwhiringa tino tika, ā, ka whakaitihia ngā reiti whakarērea:
Taumata Hiahia Whawhati: Utaina Rererangi/Tukunga Tika Tere: Mō ngā kaihoko e hiahia ana ki te tuku tere (pēnei i ngā pakihi iti e whakakī ana i ngā taonga, i ngā ota whakamahi-whaiaro rānei), ka whakaratohia e mātou ngā ratonga utaina rererangi me ngā ratonga tere o te ao, ka tutuki ai te tuku tika o te ao i roto i ngā rā 5-7. Kei roto i ngā otinga kawe waka maha a Brand Empowerer ngā ratonga utaina rererangi e kapi ana i ngā tauranga nui o te ao, me te whai i te aroturukitanga rererangi wā-tūturu me ngā hongere whakakore tikanga matua, e whakarite ana i ngā wā tuku pumau me te whakarite kia pai te utu a ngā kaihoko i te utu tika mō ngā "ratonga tere".

Papa Whai Hua: Raina DDP Utu Moana: Mō ngā kaihoko e aro nui ana ki te utu kāore e tere ki te whiwhi taonga (pēnei i ngā kaihoko takitahi me ngā pakihi iti me te rahi me ngā taonga nui), ka tukuna e mātou he ratonga raina DDP utanga moana. Mā te arotau i ngā huinga huarahi me ngā tukanga whakawātea tikanga, ka whakaitihia e mātou te wā whakawhiti utanga moana ki te 20-30 rā. Ka whakamahia e te tukanga katoa he tauira DDP "tatau-ki-tatau" - ka tatauhia ngā takoha me ngā taake katoa i mua, ka whakakorea ngā utu huna. Ka taea e ngā kaihoko te kite mārama i ā rātou whakapaunga katoa i te wā e tuku ana i tētahi ota, ka whakakorea katoatia ngā āwangawanga mō ngā "utu tāpiri."

Papa Urutau Ngāwari: Tauira Whakahaere Ranu: Mō ngā kaihoko hokohoko ipurangi me te nui o ngā ota kāore i te pumau, me te hiahia ki te whakahaere i te mōrearea o ngā taonga, he tino pai te ratonga Dropshipping a Brand Empowerer. Kāore e hiahiatia ana e ngā kaihoko te penapena taonga; i muri i te tuku ota a te kaihoko, ka kohia tika e mātou, ka tākaihia, ka tukuna atu i tō mātou whare putunga Haina, ka tutuki ai te "kore-taonga e tutuki ai." Ka tautokohia hoki e mātou te takai me te waitohu ritenga, ka ea ai te tono a ngā kaihoko mō te "tuku tere" me te āwhina i ngā kaihoko ki te whakaiti i ngā utu whakahaere, ka whakapai ake i te whakataetae utu o te toa, ā, nā reira ka akiaki i ngā reiti tahuritanga.

2. Te Whakapakari i te Māramatanga me ngā Ratonga Pūtāhui: Te Hanga i tētahi Ārai o te Whakawhirinakitanga a te Kaihoko

Ko te whakawhirinaki te kaupapa matua o te hokohoko puta noa i ngā rohe, ā, ko te māramatanga me te haumaru i roto i ngā mahi kawe taonga te mea nui ki te hanga i taua whakawhirinaki. Ka aro atu a Brand Empowerer ki ngā āwangawanga a ngā kaihoko mā roto i ngā ratonga matua e rua: **Aroturuki Ātaahua Mutunga-ki-Mutunga:** Ka tukuna e ngā ota kawe taonga katoa te aroturuki wā-tūturu. Mai i te wā ka tukuna he ota, ka taea e ngā kaihoko te tiro i te haerenga katoa o ā rātou taonga—mai i te kohi mai i te whare putunga Haina, te kawe waka, te whakakore tikanga ki te tuku whakamutunga—mā te pito o muri o te toa, mā te hononga motuhake rānei. Mā tēnei mana whakahaere ka tino whakaitihia te manukanuka o ngā kaihoko. E whakaatu ana ngā raraunga he 40% te iti iho o te reiti whakarērea o ngā toa e tuku ana i te aroturuki kawe taonga wā-tūturu i ērā kāore i te whai.

Ngā Whakapai Ake Rua i roto i te Whakatutukitanga me te Haumarutanga: Ko te whakakorenga tikanga te mea tino koretake i roto i ngā mahi kawe whenua whakawhiti-rohe. He maha ngā tau o te wheako o Brand Empowerer ki te whakakorenga tikanga i ngā mākete nui pēnei i te US, Europe, me te UK, e whakarite ana kia tutuki 100% ngā whakaritenga o ngā tūāpapa pēnei i a Amazon FBA. Hei tāpiri, ka tirotirohia e rātou te tutuki o ngā taonga kia kore ai e whakaroa i te whakakorenga tikanga. Hei tāpiri, kei roto i ngā ota katoa he inihua utanga, e kapi ana i te mōrearea o te ngaronga, o te kino rānei i te wā e kawe ana, e hoatu ana ki ngā kaihoko te ahua o te "taurangi i te wā e tono ana," ā, ka whakarei ake i tō rātou maia ki te hoko.

3. Ngā Otinga Horopaki Whakaritenga: Te Urutau ki ngā Hiahia Hoko Kanorau

He rerekē ngā tautoko whakahaere mō ngā momo hokohoko; kāore e taea e te tauira whakahaere kotahi te kapi i ngā momo huringa katoa. Ka whakauruhia e ngā ratonga ritenga a Brand Empowerer ngā otinga whakahaere ki ngā momo hokohoko:

Te Horopaki Whakakī Taonga a te FBA: Mō ngā kaihoko Amazon, ka whakaratohia e mātou he ratonga FBA DDP kotahi-mutunga, mai i te kohi taonga mai i ngā kaiwhakarato Haina, te tākai, te whakakore i ngā tikanga tuku iho ki te tuku ki ngā whare putunga FBA, me te kore e wawao mai te kaihoko. Ka whakarite mātou kia tutuki ngā taonga i ngā whakaritenga tākai me te tapanga a Amazon, me te karo i te whakakorenga nā ngā take ture, me te āwhina i ngā kaihoko ki te whakakī tere i ngā taonga, me te kore e whakaroa i ngā matapihi hoko.

Te Horopaki Whakatutukitanga Waitohu: Mō ngā kaihoko e whakanui ana i te ahua o te waitohu, ka whakaratohia e mātou he takai ritenga, he tānga tohu waitohu, me ētahi atu ratonga, ka waiho te tukanga whakahaere hei toronga o te wheako waitohu. Hei tauira, ko te whiwhi i ngā kete me ngā tohu waitohu me ngā takai motuhake ka hanga he ahua "tikanga wetewete pouaka," ka whakarei ake i te makona o te kiritaki me te akiaki i ngā hoko anō. Ko te pikinga ake o ngā reiti hoko anō ka tino whakapai ake i te whai huatanga o te tahuritanga mo te wa roa.

Ngā Horopaki Ōta Nui: Mō ngā kaihoko B2B me ngā ōta hokohoko nui, ka tukuna e mātou ngā otinga whakahaere ritenga, tae atu ki ngā hongere tere mō te whakakorenga tikanga nui, te tuku ā-wāhanga, me ngā tikanga utu ritenga, hei whakatutuki i ngā hiahia whaiaro o ngā kiritaki nui, me te akiaki i ngā huringa mō ngā ōta nui.

4. Akoranga Take: Me pēhea te whakapai ake a ngā otinga whakahaere i te huringa me te hua?

Rohaan, a Waitohu Vape Ko te kaihoko nō te US, i mua i pāngia e te 60% o te reiti whakarērea o te toa nā te kore pumau o ngā wā whakahaere me ngā utu huna. Whai muri i te mahi tahi me Brand Empowerer, i whakarite mātou i tētahi otinga whakahaere takirua māna: "Sea Freight DDP + Air Freight Express." Ko ngā ota auau i whakamahi i te DDP uta moana, he utu whaitake, ā, kāore he utu huna; i tukuna e ngā ota ohorere ngā kōwhiringa uta rererangi hei whakatutuki i ngā hiahia whakakī. I whakauruhia hoki ngā ratonga aroturuki whakahaere wā-tūturu me ngā ratonga tākai ritenga.

I muri i ngā marama e toru o te mahi tahi, i heke te reiti whakarērea o te toa a Rohaan ki te 25%, i piki ake te reiti tahuritanga mā te 38%, ā, i piki ake te reiti hoko anō mā te 27% nā ngā arotake pai mō ngā ratonga kawe taonga. Ko tētahi atu kaihoko Shopify, a Amy, nā roto i tā mātou ratonga Dropshipping me ngā whakaaro mō te ranunga hua, ehara i te mea i whakaiti noa i ngā utu taonga engari i tata rua hoki te pikinga o tana tawhē hua hua nā te tere o te whakatutuki me te takai ritenga - he hua tika o te whakaurunga hohonu o ngā otinga kawe taonga me te tahuritanga hoko.

Ko tētahi atu kaihokohoko Pākehā, i whakaroa ki te whakawhānui i tā rātou tauine hoko nā runga i ngā āwangawanga mō te kounga me ngā taurangi whakahaere a ngā kaiwhakarato Hainamana, i whiwhi ratonga mai i a Brand Empowerer tae atu ki ngā arotake wheketere i te papaanga, te tuku puranga o ngā ota nui, me ngā takoha tikanga mārama. Nā ēnei ratonga i tino whakamama i ō rātou āwangawanga, ā, i te mutunga ka piki ake te rahinga hoko e rima ngā wā me te pikinga nui o te reiti tahuritanga toa nā te tuku pumau me te tuku i te wā tika.

III. Whakatau: Ehara te mahi whakahaere i te "pokapū utu," engari he "mīhini hurihanga"

I tēnei ao hokohoko ipurangi e piki haere ana te whakataetae, kei te memeha haere te rerekētanga o ngā hua me ngā utu, ā, kei te noho hei arai whakataetae hou ngā ratonga kawe taonga. E 81% o ngā kaihoko e whakarērea ana ā rātou hoko nā te mea he maha ngā kōwhiringa tuku. Kei muri i tēnei tatauranga he wāhi mamae, he whai wāhitanga hoki – ko te tangata e mārama ana ki ngā hiahia kawe taonga a ngā kaihoko, ā, e whakarato ana i ngā otinga kawe taonga kanorau, mārama, me te pono, ka taea e ia te hono i te maero whakamutunga o te mekameka "tono-ratonga-hurihuri".

Kua roa a Brand Empowerer e whai wāhi nui ana ki ngā ratonga kawe taonga o te ao mai i Haina ki te ao whānui. Neke atu i te 1000 ngā kaupapa angitu, neke atu i te 100,000 ngā rauemi kaiwhakarato kounga teitei, me ngā otinga kawe taonga mai i te tīmatanga ki te mutunga, kua āwhina mātou i ngā rau waitohu ki te whakaiti i ngā reiti whakarērea toa me te whakapai ake i ngā reiti tahuritanga. E whakapono ana mātou ehara ngā ratonga kawe taonga i te "āwhina" o muri, engari ko te "mīhini matua" o te tahuritanga o mua – ina tutuki tika ngā otinga kawe taonga i ngā hiahia o te kaihoko, ka whai mai te tahuritanga.