Ni iki wakora nyuma yo kwakira Amazon? Ibisobanuro birambuye kuri serivisi zacu zo kugenzura ubuziranenge, kuvugurura no kohereza ibicuruzwa mu Bushinwa

Ni iki wakora nyuma yo kwakira Amazon? Ibisobanuro birambuye kuri serivisi zacu zo kugenzura ubuziranenge, kuvugurura no kohereza ibicuruzwa mu Bushinwa

Ku bagurisha ibicuruzwa bya elegitoroniki bambuka imipaka, inyungu za Amazon ni "inkozi y'ibibi" - ntabwo zitwara amafaranga y'ingendo zo kugaruka no kugaruka mu bikoresho byambukiranya imipaka gusa, ahubwo zihura n'imbogamizi nyinshi nko gusigara inyuma kw'ibicuruzwa, imiterere idasobanutse neza y'ibyo bicuruzwa, n'inzira zigoye zo kohereza ibicuruzwa. Ikibazo gikomeye kurushaho ni igihe kirekire cyo gutunganya inyungu mu bucuruzi bwambukiranya imipaka, hamwe n'ibisabwa bitandukanye mu bihugu bitandukanye; kwirengagiza gato bishobora gutuma imari shingiro igabanuka, kugabanuka kw'urutonde rw'ibicuruzwa, ndetse no kubura igihe cyo kugurisha.

Brand Empowerer, ifite uburambe bw'imyaka myinshi muri serivisi zo gutanga ibicuruzwa mu mahanga, yateguye igisubizo cyuzuye kijyanye no "kwakira ibicuruzwa bisubijwe—igenzura ry’ubuziranenge bw’umwuga—guvugurura ibintu mu buryo bwihariye—gusubiza ibicuruzwa mu buryo bukurikije amategeko" kugira ngo ikemure ibibazo by’abagurisha Amazon nyuma yo kugurisha. Ibi bikuraho ikibazo cyo gukorana n’abatanga serivisi benshi no guhangana n’ingorane z’inzira zo kugurisha ibicuruzwa mu mahanga, bigatuma ibicuruzwa bisubijwe bidakora bigarura agaciro kandi bigagabanya igihombo cyawe.

I. Gusubiza ibyakiriwe + Igenzura ry'Ubuziranenge Butatu: Kumenya neza ibibazo no gusobanukirwa ibisobanuro by'ububiko

Mu gihe uhura n'ibibazo by'inyungu zikwirakwira mu masoko atandukanye ya Amazon, ikibazo gikomeye ni ukutamenya uko ibicuruzwa byagarujwe bihagaze cyangwa niba bishobora kongera gukoreshwa. Serivisi yacu y'ingenzi itangirira ku "kugenzura neza ikibazo cy'inyungu," ikagufasha gukemura ikibazo cy'amakuru adahuye:

1. Urusobe rw'abakira inyungu ku isi, birenga ku mbogamizi z'akarere

Byaba biturutse muri Amerika, Uburayi, Ubwongereza, cyangwa andi masoko ya Amazon, dushobora kubikemura neza binyuze mu muyoboro wacu w’ibicuruzwa ku isi yose. Ntabwo ari ngombwa ko uhuza ibikorwa byo kohereza ibicuruzwa bivuye mu bubiko bwa Amazon, cyangwa ngo uhangane n’ibibazo by’imicungire y’ububiko bw’ibintu mu bihugu byinshi. Nyuma yo gukusanya ibicuruzwa bihujwe, duhita dutangira gahunda zo kubitunganya, twirinda igihombo cy’agaciro giterwa no kudakora neza kw’ibicuruzwa byasubijwe.

2. Sisitemu yo kugenzura ubuziranenge mu buryo butandukanye, itanga raporo z'isuzumabumenyi ry'umwuga

Buri gikoresho cyose gisubizwa gikorerwa igenzura rikomeye ry’ubuziranenge ritatu: "Isuzuma ry’Isura - Isuzuma ry’Imikorere - Igenzura ry’Iyubahirizwa ry’Amategeko," nta kintu na kimwe cyirengagijwe:

Igenzura ry'isura: Kureba niba ibicuruzwa byangiritse, byaracitse, cyangwa byaranduye; kugenzura ko nta cyangiritse mu bipfunyika kandi ko ibyapa byangiritse; kumenya niba inenge mu isura ziterwa no gutwara cyangwa gukoresha umuguzi.

Isuzuma ry'imikorere: Ku bikoresho by'ikoranabuhanga n'imashini, gukora ibizamini by'imikorere ku bice by'ingenzi no kugenzura ibipimo by'imikorere kugira ngo hamenyekane imikorere mibi cyangwa ibice bibura.

Kugenzura iyubahirizwa ry’amategeko: Kugereranya ibicuruzwa n’ibipimo ngenderwaho by’ibicuruzwa bya Amazon (nk’ibisabwa na FDA, CE, UKCA) kugira ngo harebwe niba ibicuruzwa bigikurikiza amabwiriza agenga igurishwa, birinda kwangwa iyo byongeye koherezwa bitewe n’ibibazo by’iyubahirizwa ry’amategeko.

Hanyuma, tuzaguha raporo irambuye y’igenzura ry’ubuziranenge, igaragaza neza "impamvu y’ikibazo + igitekerezo cyo kongera gukoresha" kuri buri kintu cyasubijwe (gishobora kuvugururwa, gikeneye gusanwa, cyangwa kigomba guseswa), biguha ububasha busesuye ku miterere y’ububiko bwawe no gutuma ufata ibyemezo nyabyo.

3. Guhuza amakuru mu gihe nyacyo, gusezera ku gutinda k'itumanaho: Uburyo bwose bwo kugenzura ubuziranenge bufatwa mu buryo bw'ikoranabuhanga, kandi ibisubizo bihuzwa na sisitemu yawe y'ubuyobozi mu gihe nyacyo, bikuraho ko hakenewe itumanaho rihoraho no kwemeza. Ushobora kugenzura iterambere ryo gutunganya ibicuruzwa n'amakuru ajyanye n'ubuziranenge igihe icyo ari cyo cyose, ndetse no kunoza amahitamo yo gupakira ibicuruzwa no gukoresha ibikoresho hakurikijwe amakuru, bigabanura igipimo cy'igaruza ry'ibicuruzwa aho byaturutse.

II. Serivisi zo kuvugurura ibintu ku buryo bwihariye: Kugarura ibicuruzwa byasubijwe, kugabanya imyanda y'ububiko

Ibyo Amazon yaguze byinshi ntabwo "bidashobora gukoreshwa na gato," ahubwo bigira inenge nto cyangwa ibibazo by'imikorere. Kubijugunya mu buryo butaziguye byatera imyanda myinshi, mu gihe kubikora ubwawe bihura n'imbogamizi nko "kubura ubumenyi bw'umwuga, ibiciro biri hejuru, n'amahame adahuye." Serivisi yacu yo kuvugurura ibintu yihariye igufasha kuvugurura ububiko bwawe ku giciro gito:

1. Ibisubizo byihariye byo kuvugurura ubwoko butandukanye bw'ibicuruzwa

Dushingiye kuri raporo z'igenzura ry'ubuziranenge, duhindura ibisubizo byo kuvugurura kuri buri cyiciro cy'ibicuruzwa bisubijwe, bigabanyijemo ibyiciro birenga 100 by'ibicuruzwa:

Ibibazo bito bidasanzwe: Gusukura no kwica udukoko mu buryo bw'umwuga (byubahiriza amahame y'isuku ya Amazon), gusimbuza ipaki yangiritse, no kongera gushyiramo ibirango kugira ngo ibicuruzwa bisubire ku "bwiza bushya";
Udukosa duto mu mikorere: Dukoresheje umutungo uva mu nganda zirenga 1000 zigenzuwe, dusana kandi tugasimbuza ibice by'ingenzi kugira ngo imikorere y'ibicuruzwa ihuze n'amahame kandi itagaragara ku bicuruzwa bishya;
Ibibazo byo gupakira/gushyiraho ibirango: Gupakira byujuje ibisabwa bya Amazon FBA, gushyira ibirango byujuje ibisabwa birimo ibirango bya FNSKU n'ibirango by'ibicuruzwa biteje akaga (niba bikenewe), no gushyigikira kuvugurura ibicuruzwa mu buryo buhuriweho kugira ngo agaciro k'ibicuruzwa kayongerwe;
Byangiritse Indangamuntu y'ikirango: Gusana ibirango by’ikirango n’ibyapa by’ibicuruzwa hakurikijwe amategeko kugira ngo habeho isura ihamye y’ikirango no kwirinda kugira ingaruka ku cyizere cy’abaguzi bitewe n’ibibazo byo kwandika amazina.

2. Igenzura ry’Ubuziranenge mu buryo buhamye, rikuraho inyungu za kabiri

Mu gihe cyo kuvugurura, dukora igenzura ribiri: gupima ibicuruzwa mu buryo butunguranye mu gihe cyo kuvugurura + igenzura ryuzuye nyuma yo kuvugurura. Ibi byemeza ko buri gicuruzwa cyavuguruwe cyujuje ibisabwa na Amazon mu kugurisha ndetse n'ibyo ikirango cyawe gisaba. Amakuru agaragaza ko igipimo cya kabiri cy'inyungu ku bicuruzwa byavuguruwe binyuze muri sisitemu yacu kiri munsi ya 3%, munsi cyane y'ikigereranyo cy'inganda.

3. Ibiciro bigenzurwa, ikiguzi gikoreshwa neza kirenze kure ibyo kongera kugura

Kuvugurura ibintu byinshi bigufasha kwishimira inyungu z'igiciro cy'ibikoresho biciriritse. Ugereranyije no kongera kugura ibicuruzwa bishya, ikiguzi cyo kuvugurura gishobora kugabanukaho 30%-60%. Muri icyo gihe, ntabwo twishyuza andi mafaranga yo kubika ibintu. Ibicuruzwa byavuguruwe bijya mu bubiko butarashyirwa mu bubiko, bigatuma ibicuruzwa bisohoka vuba kandi bigabanura imari shingiro.

III. Gutanga ibicuruzwa mu buryo bwemewe n'amategeko + Guhuza ibikoresho ku isi: Gusubiza mu bubiko bwa Amazon mu buryo bunoze, Gushyira ku rutonde rwihuse

Uburyo bwo kohereza ibicuruzwa byavuguruwe neza kandi byemewe n'amategeko mu bubiko bwa Amazon ni ikindi kintu kibabaza abacuruzi benshi—inzira zigoye, ibisabwa bigoye kubahiriza amategeko, ndetse n'ubukererwe bw'ibikoresho bishobora gutuma ibicuruzwa bibura. Serivisi y'ibicuruzwas bireba ko inzira yo kohereza ibicuruzwa mu buryo bworoshye:

1. Ikurikiza ibisabwa na Amazon FBA 100%
Mbere yo kohereza ibicuruzwa mu bundi buryo, twubahiriza amategeko y’urubuga rwa Amazon, twuzuza amabwiriza y’uko ibicuruzwa byinjira (twirinda gupakira cyane cyangwa gupakira bidahagije bigatuma byangirika), kugenzura ibirango (kwemeza ko ibirango bisobanutse neza kandi bidafite amakosa), no gutangaza ibicuruzwa biteje akaga (nibiba ngombwa), gukumira kwangwa kw’ibicuruzwa no kugabanuka kw’ibicuruzwa bitewe n’ibibazo by’amategeko.

2. Ibisubizo by'ibikoresho by'uburyo butandukanye, kuringaniza igihe n'ikiguzi
Dukurikije ibyo ukeneye mu bubiko bwawe n'ingengo y'imari yawe, dutanga uburyo bworoshye bwo gutwara ibintu:
Sea Freight DDP: Ikwiriye koherezwa mu buryo bunini, ikiguzi gito, icunga imisoro yose ya gasutamo n'iy'ibicuruzwa, nta mafaranga yihishe, kandi igezwa mu bubiko bwa Amazon mu buryo buhamye;
DDP yo gutwara ibintu mu kirere: Ku bikenewe ko ububiko busubizwa byihutirwa, koherezwa vuba (iminsi 3-7 ku bibanza bikomeye), kwemeza ko ibicuruzwa bishyirwa ku rutonde byihuse no kwirinda ko ibicuruzwa bibura;

Ubwikorezi buhuriweho bwo mu nyanja n'ikirere: Bupima ikiguzi n'igihe, bukemura ikibazo cy'uko "ubwikorezi bwo mu nyanja bugenda buhoro cyane, ubwikorezi bwo mu kirere burahenze cyane," cyane cyane bukwiriye kongera kuzura mu gihe cy'impeshyi.

3. Gukurikirana mu buryo bwihuse mu gikorwa cyose, kugenzura buri ntambwe

Nyuma yo kohereza ibicuruzwa, ushobora gukurikirana uko ibicuruzwa bihagaze mu buryo butunguranye ukoresheje sisitemu yabugenewe—kuva ku bicuruzwa bisohoka no kugurisha ibicuruzwa kuri gasutamo kugeza ku nyemezabwishyu ya Amazon mu bubiko, intambwe yose iragaragara neza. Mu gihe habayeho ibibazo mu bijyanye n'ibicuruzwa (nk'ubukererwe bwo kwishyura ibicuruzwa kuri gasutamo cyangwa ibibazo byo kwakira ibicuruzwa), itsinda ryacu ry'inzobere rizahita rigira icyo rikora kugira ngo rikore neza mu bubiko bw'ibicuruzwa. Muri icyo gihe, tuzahuza ibitekerezo na Amazon mu bijyanye n'ibicuruzwa kugira ngo duhuze vuba uko ibicuruzwa bihagaze, biguhe amahoro y'umutima.

Ikirego nyacyo: Umucuruzi wa 3C yagaruje 80% by'agaciro k'ububiko binyuze mu gisubizo cya nyuma yo kugurisha

Ikirango cya 3C cyagurishwaga cyane cyane ku isoko rya Amazon mu Burayi cyagize ingaruka ku 15% by'inyungu zatumijwe bitewe no kubyazwa umusaruro mu gihe cyo kohereza ibicuruzwa mu mahanga. Inyinshi muri izi nyungu zagombaga gutangwa zari zirimo gusa kwangirika kw'ibipfunyika cyangwa kwangirika guto k'ubwiza, aho umubare muto wagaragazaga ibibazo byo kwishyuza ibicuruzwa. Mbere, kubera ko nta bushobozi bwo kugurisha ibicuruzwa mu mahanga, umugurisha yashoboraga guhitamo kugurisha cyangwa kubigurisha ku giciro gito, bigatera igihombo gikomeye.

Binyuze muri serivisi yacu kuva ku mpera kugeza ku mpera:

Dukusanya kandi tugasuzuma inyungu ziturutse ku isoko ry’i Burayi mu masaha 72, tukareba ko 80% by’inyungu zishobora kuvugururwa kandi zishobora kongera gukoreshwa;

Kuvugurura bikorwa mu minsi 5: gusimbuza ipaki yihariye, gusukurwa kw'inyuma y'ibicuruzwa, no gusana aho gushyurira ibicuruzwa; ibicuruzwa byose bitsinda ibizamini byemewe;

Guhitamo uburyo bwo guhuza ubwikorezi bwo mu mazi n'ubwo mu kirere, ibicuruzwa byavuguruwe byoherezwa mu bubiko bwemewe n'amategeko bwa Amazon mu Budage no mu Bufaransa mu minsi 7, nta kiguzi cyihishe.

Amaherezo, uyu mucuruzi yigaruriye 80% by'agaciro k'ububiko bwe, azigama 50% ugereranije n'uko yongeye kugurwa, kandi nta nyungu ya kabiri yabonye nyuma yo kongera kohereza. Urutonde rw'ibicuruzwa rwagarutse vuba, kandi ibyagurishijwe mu gihembwe cy'izuba ryinshi byariyongereyeho 20% ugereranyije n'uko byari byifashe.

Kuki wahitamo Brand Empowerer kuri Amazon return na service nyuma yo kugurisha?

Ubushobozi bwo guhuza ibicuruzwa kuva ku ntangiriro kugeza ku iherezo: Kuva ku kwakira ibyasubijwe, kugenzura ubuziranenge, kuvugurura no kongera kohereza ibicuruzwa, nta mpamvu yo gukorana n'abatanga serivisi benshi, gutanga igisubizo kimwe ku bibazo byose nyuma yo kugurisha, kuzigama ikiguzi cy'itumanaho n'igihe;
Ubunararibonye mu kubahiriza amategeko yambukiranya imipaka: Imyaka myinshi yo kwibanda cyane muri serivisi z'ubucuruzi bwa interineti ku mipaka, kumenya politiki za Amazon zo kugarura ibicuruzwa n'ibisabwa mu kubahiriza amategeko ku mbuga zose mpuzamahanga, kugabanya ibyago bishobora kubaho;
Ibyiza ku mutungo n'imikorere myiza: Gukoresha umutungo uva ku batanga ibicuruzwa barenga 100.000, inganda zirenga 1.000 zikorana, n'umuyoboro mpuzamahanga w'ibikoresho, bigabanya igihe cyo gutunganya ibicuruzwa ku kigero cya 30% ugereranije n'impuzandengo y'inganda;
Filozofiya ya serivisi ishingiye ku bakiliya: Abayobozi b’amakonti bitanze batanga ubufasha bwuzuye, bahindura ibisubizo hashingiwe ku miterere y’ibicuruzwa byawe, aho ugurisha, n’ingengo y’imari ikoreshwa, basubiza ibibazo vuba kandi bagatanga ibisubizo ku giti cyabo.

Umwanzuro: Serivisi yo kugurisha mu bihugu bihana imbibi si "umutwaro," ahubwo ni izamuka ry'inyungu.

Abagurisha benshi bahura n'ikibazo iyo bahanganye n'inyungu za Amazon: "Kuzifata biragoye, kutazifata ni ugupfusha ubusa." Ariko, iyo habayeho igisubizo cy'umwuga kuva ku iherezo kugeza ku iherezo, inyungu zishobora guhinduka kuva ku "gihombo" zikajya ku "gihombo cy'inyungu" - ntabwo zishobora gusa kongera imbaraga mu bubiko no kugabanya ikiguzi, ahubwo zishobora no kongera icyizere cy'abaguzi binyuze mu bunararibonye bwiza nyuma yo kugurisha, bigafasha mu gutuma urutonde rwawe rudahungabana igihe kirekire.

Niba ikirango cyawe kiri mu ngorane zo kugarura ibicuruzwa muri Amazon, tekereza kugiha Brand Empowerer. Dukoresheje uburambe bw'imyaka myinshi mu gutanga serivisi z'uruhererekane rw'ibicuruzwa mu mahanga, dukurikirana intambwe zose kuva ku igenzura ry'ubuziranenge no kuvugurura kugeza ku kongera kohereza ibicuruzwa, bigufasha kwibanda ku kugurisha ibicuruzwa byawe utitaye ku bibazo byo kugurisha ibicuruzwa mu mahanga.