Zoyenera kuchita mukalandira Amazon returns? Kufotokozera mwatsatanetsatane za ntchito zathu zowunikira, kukonzanso, ndi kutumiza zinthu ku China

Zoyenera kuchita mukalandira Amazon returns? Kufotokozera mwatsatanetsatane za ntchito zathu zowunikira, kukonzanso, ndi kutumiza zinthu ku China

Kwa ogulitsa malonda apa intaneti ochokera m'malire, kubweza kwa Amazon ndi "wopha phindu" weniweni - sikuti amangowononga ndalama zoyendera kupita ndi kubwerera, komanso amakumana ndi mavuto angapo monga kusagwira ntchito kwa zinthu zomwe zili m'sitolo, kusatsimikizika kwa momwe zinthu zilili, komanso njira zovuta zotumizira katundu. Vuto lalikulu kwambiri ndi nthawi yayitali yokonzekera kubweza kwa malonda ochokera m'malire, kuphatikiza ndi zofunikira zosiyanasiyana zotsatizana m'maiko osiyanasiyana; kunyalanyaza pang'ono kungayambitse kusagwirizana kwa ndalama, kuchepa kwa mndandanda wazinthu, komanso kulephera kugulitsa.

Kampani ya Brand Empowerer, yokhala ndi zaka zambiri zogwira ntchito yopereka zinthu m'malire, yapanga njira yothetsera mavuto ambiri okhudza "kulandira zinthu zomwe zabwezedwa—kuyang'anira khalidwe la akatswiri—kukonzanso zinthu mwamakonda—kutumiza zinthu mogwirizana ndi malamulo" kuti ithetse mavuto omwe ogulitsa a Amazon akukumana nawo akagulitsa zinthu. Izi zimachotsa kufunika kochita zinthu ndi opereka chithandizo ambiri ndikuyang'ana zovuta za njira zotumizira zinthu m'malire, zomwe zimathandiza kuti katundu wobwezedwayo abwererenso mtengo wake ndikuchepetsa kutayika kwanu.

I. Kubweza Komwe Kulandira + Kuyang'anira Ubwino Katatu: Kuzindikira Mavuto Molondola Ndi Kumvetsetsa Tsatanetsatane wa Zinthu

Pochita zinthu zokhudzana ndi kubweza zinthu m'misika yosiyanasiyana ya Amazon, vuto lalikulu ndi kusadziwa momwe katundu wobwezedwayo alili kapena ngati angagwiritsiridwenso ntchito. Utumiki wathu waukulu umayamba ndi "kuwongolera bwino momwe zinthu zobwezeredwazo zimakhalira," kukuthandizani kuthetsa vuto la kusalingana kwa chidziwitso:

1. Netiweki Yolandira Ma Return Padziko Lonse, Kuswa Zoletsa Za Malo

Kaya kubweza kwanu kukuchokera ku US, Europe, UK, kapena misika ina ya Amazon, tikhoza kukuchita bwino kudzera mu netiweki yathu yapadziko lonse lapansi yokhudza zinthu. Simukuyenera kuwongolera kusamutsa kubweza kuchokera ku malo osungiramo katundu a Amazon, komanso simukuyenera kuthana ndi mavuto oyang'anira kusungirako katundu m'maiko ambiri. Pambuyo posonkhanitsa kubweza komwe kwachitika, timayamba mwachangu njira zotsatirira zinthu, kupewa kutayika kwa mtengo komwe kumachitika chifukwa cha kusagwira ntchito kwa nthawi yayitali kwa katundu wobwezedwa.

2. Dongosolo Lowunikira Ubwino Wamitundu Yosiyanasiyana, Kupereka Malipoti Owunikira Akatswiri

Gulu lililonse la katundu wobwezedwa limayesedwa bwino katatu: "Kuyang'anira Maonekedwe - Kuyesa Kugwira Ntchito - Kutsimikizira Kutsatira Malamulo," osasiya tsatanetsatane wonyalanyazidwa:

Kuyang'ana Maonekedwe: Kuyang'ana ngati zinthuzo zawonongeka, zakuda, ndi zodetsa pamwamba pake; kuonetsetsa kuti ma CD ake sanawonongeke ndipo zilembo zake zili bwino; kudziwa ngati zolakwika zomwe zachitika chifukwa cha mayendedwe kapena kugwiritsidwa ntchito ndi ogula.

Kuyesa Ntchito: Pazinthu zamagetsi ndi zamakina, kuchita mayeso ogwirira ntchito pazigawo zazikulu ndikutsimikizira magawo a magwiridwe antchito kuti adziwe zolakwika zilizonse kapena zida zomwe zikusowa.

Kutsimikizira Kutsatira Malamulo: Kuyerekeza malonda ndi miyezo ya malonda ya tsamba la Amazon (monga zofunikira za FDA, CE, UKCA) kuti muwone ngati malondawo akadali kutsatira malamulo ogulitsa, kupewa kukanidwa akatumizidwanso chifukwa cha mavuto okhudzana ndi kutsatira malamulo.

Pomaliza, tikukupatsani lipoti latsatanetsatane la kuwunika kwabwino, lomwe likuwonetsa momveka bwino "chifukwa cha vutoli + lingaliro logwiritsanso ntchito" pa chinthu chilichonse chobwezedwa (chokhoza kukonzanso, chikufunika kukonzedwa, kapena chiyenera kuchotsedwa), kukupatsani ulamuliro wonse pa momwe zinthu zilili muzinthu zanu ndikukuthandizani kupanga zisankho zolondola.

3. Kugwirizanitsa Deta Pa Nthawi Yeniyeni, Tsalani Bwino ndi Kuchedwa kwa Kulankhulana: Njira yonse yowunikira khalidwe imajambulidwa pa digito, ndipo zotsatira zake zimagwirizanitsidwa ndi dongosolo lanu loyang'anira lodzipereka nthawi yeniyeni, kuchotsa kufunikira kolumikizana mobwerezabwereza ndi kutsimikizira. Mutha kuwona momwe kubweza kukuyendera komanso tsatanetsatane wa kuwunika kwa khalidwe nthawi iliyonse, komanso kusintha ma phukusi azinthu ndi njira zoyendetsera zinthu kutengera mayankho a deta, kuchepetsa kuchuluka kwa kubweza komwe kumachokera.

II. Ntchito Zokonzanso Zinthu Mwamakonda: Kubwezeretsa Katundu Wobwezedwa, Kuchepetsa Zinyalala Zosungidwa

Kubweza zinthu zambiri ku Amazon sikuti "sikungathe kugwiritsidwa ntchito konse," koma kumangokhala ndi zolakwika zazing'ono kapena mavuto ogwira ntchito. Kuzitaya mwachindunji kungayambitse zinyalala zambiri, pomwe kuzikonzanso nokha kumakumana ndi mavuto monga "kusowa luso laukadaulo, mitengo yokwera, komanso miyezo yosasinthasintha." Ntchito yathu yokonzanso zinthu mwamakonda imakuthandizani kukonzanso zinthu zanu pamtengo wotsika:

1. Mayankho okonzedwa bwino a mitundu yosiyanasiyana ya zinthu

Kutengera ndi malipoti owunikira khalidwe, timasintha njira zokonzanso zinthu pa gulu lililonse la zinthu zomwe zabwezedwa, zomwe zikuphatikizapo mitundu yoposa 100 ya zinthu:

Mavuto ang'onoang'ono owoneka: Kuyeretsa ndi kupha tizilombo toyambitsa matenda mwaukadaulo (mogwirizana ndi miyezo ya ukhondo ya Amazon), kusintha ma phukusi owonongeka, ndi kulembanso zilembo kuti zinthuzo ziwonekere "zabwino";
Zovuta zazing'ono pakugwira ntchito: Pogwiritsa ntchito zinthu zochokera ku mafakitale opitilira 1000 omwe adawunikidwa, timakonza ndikusintha zigawo zazikulu kuti tiwonetsetse kuti magwiridwe antchito azinthu akukwaniritsa miyezo ndipo sakusiyana ndi zinthu zatsopano;
Mavuto okhudza kulongedza/kulemba: Kulongedza koyenera malinga ndi zofunikira za Amazon FBA, kulemba zilembo zovomerezeka kuphatikiza zilembo za FNSKU ndi zilembo za katundu woopsa (ngati pakufunika), ndi chithandizo chokonzanso zinthu pamodzi kuti ziwonjezere phindu la chinthucho;
Kuwonongeka Chidziwitso cha Brand: Kukonza motsatira malamulo a ma logo a kampani ndi zilembo za malonda kuti zitsimikizire kuti chithunzi cha kampani chikugwirizana komanso kupewa kusokoneza chidaliro cha makasitomala chifukwa cha mavuto okhudza zilembo.

2. Kuwongolera Kwambiri Ubwino, Kuchotsa Kubweza Kwachiwiri

Pa nthawi yokonzanso, timachita zinthu ziwiri: kusankha zinthu mwachisawawa panthawi yokonzanso + kuyang'anitsitsa kwathunthu pambuyo pokonzanso. Izi zimatsimikizira kuti chinthu chilichonse chokonzanso chikugwirizana ndi miyezo yogulitsa ya Amazon komanso zofunikira za mtundu wanu. Deta ikuwonetsa kuti chiwongola dzanja chachiwiri cha zinthu zokonzanso kudzera mu dongosolo lathu ndi chochepera 3%, chomwe chili pansi kwambiri pa avareji ya makampani.

3. Ndalama Zoyenera Kuzilamulira, Kugwiritsa Ntchito Ndalama Moyenera Kuposa Kugulanso

Kukonzanso kwakukulu kumakupatsani mwayi wosangalala ndi ubwino wa ndalama zomwe zimagwiritsidwa ntchito pogula zinthu zatsopano. Poyerekeza ndi kugulanso zinthu zatsopano, ndalama zokonzanso zinthu zitha kuchepetsedwa ndi 30%-60%. Nthawi yomweyo, sitikulipiritsa ndalama zowonjezera zosungiramo zinthu. Zinthu zokonzedwanso zimalowa mwachindunji muzinthu zomwe zikuyembekezeredwa, zomwe zimapangitsa kuti zinthu zisinthe mwachangu komanso kuchepetsa ndalama zomwe zimamangidwa.

III. Kutumiza Zinthu Mogwirizana + Kuphatikiza Zinthu Padziko Lonse: Kubwerera Mosalekeza ku Amazon Warehouses, Kulembetsa Mwachangu

Momwe mungatumizire zinthu zokonzedwanso bwino komanso motsatira malamulo ku Amazon warehouses ndi vuto lina lalikulu kwa ogulitsa ambiri—njira zovuta, zovuta kutsatira malamulo, komanso kuchedwa kwa kayendetsedwe ka zinthu komwe kungayambitse kutha kwa katundu. Utumiki Wokonza Zinthukuonetsetsa kuti njira yotumizira katundu ikuyenda bwino:

1. Kutsatira 100% Zofunikira pa Kutsatira Malamulo a Amazon FBA
Tisanatumizenso katundu, timatsatira malamulo olowera patsamba lililonse la Amazon, kumaliza kulongedza zinthu motsatira malamulo (kupewa kulongedza zinthu mopitirira muyeso kapena kulongedza zinthu zosakwanira zomwe zingawononge), kutsimikizira zilembo (kutsimikizira zilembo zomveka bwino komanso zopanda zolakwika), ndi kulengeza katundu woopsa (ngati pakufunika), kupewa kukanidwa kwa katundu wolowera ndi kutsika mtengo kwa katundu chifukwa cha mavuto okhudzana ndi kutsata malamulo.

2. Mayankho a Zinthu Zosiyanasiyana, Kulinganiza Nthawi ndi Mtengo
Kutengera zosowa zanu ndi bajeti yanu, timapereka njira zosinthira zinthu:
DDP Yonyamula Zinthu Panyanja: Yoyenera kutumiza katundu wambiri, yotsika mtengo, imagwira ntchito zonse zokhudzana ndi misonkho ya msonkho ndi kuchotsera katundu, palibe ndalama zobisika, komanso yotumizira katundu mokhazikika ku Amazon warehouses;
DDP Yonyamula Zinthu Mwapamlengalenga: Pakufunika kubwezeretsanso zinthu mwachangu, kutumiza katundu mwachangu (masiku 3-7 ku malo akuluakulu), kuonetsetsa kuti katunduyo walembedwa mwachangu komanso kupewa kutha kwa katundu;

Katundu Wophatikizana wa Nyanja ndi Mpweya: Kumalinganiza mtengo ndi nthawi yake, kuthetsa vuto lakuti "katundu wa panyanja ndi wochedwa kwambiri, katundu wa pandege ndi wokwera mtengo kwambiri," makamaka woyenera kubwezeretsanso nthawi yachilimwe.

3. Kutsata nthawi yeniyeni mu ndondomeko yonse, kulamulira sitepe iliyonse

Mukatumizanso katundu, mutha kutsatira momwe zinthu zilili nthawi yeniyeni kudzera mu dongosolo lodzipereka—kuyambira kutumiza katundu kunja ndi kuchotsera katundu wa makasitomala mpaka kulandira katundu wa Amazon, sitepe iliyonse imawonekera bwino. Ngati pali zolakwika pa kayendetsedwe ka katundu (monga kuchedwa kwa chilolezo cha katundu wa makasitomala kapena mavuto a kulandira katundu wa m'nyumba), gulu lathu la akatswiri lidzalowererapo nthawi yomweyo kuti zitsimikizire kuti zinthu zikuyenda bwino. Nthawi yomweyo, tidzagwirizana ndi ndemanga za Amazon pa kayendetsedwe ka katundu kuti tigwirizanitse nthawi yomweyo momwe zinthu zilili pamndandanda wa katundu, ndikukupatsani mtendere wamumtima.

Nkhani Yeniyeni: Wogulitsa wa 3C Apezanso 80% ya Mtengo wa Zinthu Kudzera mu Njira Yogulitsira Pambuyo Pogulitsa

Kampani ya 3C yomwe imagulitsidwa kwambiri pamsika wa Amazon ku Europe idalandira maoda a 15% chifukwa chogwiritsa ntchito molakwika potumiza katundu kunja kwa dzikolo. Zambiri mwa zomwe zabwezedwazi zinali zokhudzana ndi ma phukusi owonongeka kapena kuwonongeka pang'ono kwa zokongoletsa, ndipo zochepa zinali ndi mavuto okhudzana ndi kukhudzana ndi madoko. Poyamba, popeza analibe mphamvu zogulitsira katundu kunja kwa dzikolo, wogulitsayo ankangosankha kutaya kapena kugulitsa pamitengo yotsika, zomwe zinapangitsa kuti awonongeke kwambiri.

Kudzera muutumiki wathu kuyambira pachiyambi mpaka kumapeto:

Timasonkhanitsa ndikuyang'ana phindu kuchokera ku msika waku Europe mkati mwa maola 72, ndikuonetsetsa kuti 80% ya phindu likhoza kukonzedwanso ndikugwiritsidwanso ntchito;

Kukonzanso kumachitika mkati mwa masiku 5: kulongedza kwapadera kumasinthidwa, zinthu zakunja zimatsukidwa, ndipo malo ochajira amakonzedwa; zinthu zonse zimayesedwa kuti zitsatidwe;

Posankha njira yolumikizirana yoyendera panyanja ndi pandege, zinthu zokonzedwanso zimatumizidwanso mwalamulo ku malo osungiramo katundu aku Germany ndi France ku Amazon mkati mwa masiku 7, popanda ndalama zobisika.

Pomaliza pake, wogulitsa uyu adapeza 80% ya mtengo wake wazinthu zomwe anali nazo, adasunga 50% poyerekeza ndi kugulanso, ndipo sanalandire phindu lina pambuyo potumizanso. Kusankhidwa kwa mndandanda kudabweranso mwachangu, ndipo malonda a nyengo yapamwamba adakwera ndi 20% poyerekeza ndi zomwe zikuchitika.

Chifukwa chiyani muyenera kusankha Brand Empowerer kuti mugwiritse ntchito Amazon pobweza zinthu ndi ntchito yogulitsa pambuyo pogulitsa?

Kutha kuphatikiza zinthu kuyambira pachiyambi mpaka kumapeto: Kuyambira kulandira zinthu zomwe zabwezedwa, kuyang'ana bwino zinthu, kukonzanso zinthu mpaka kutumiza zinthu zina, palibe chifukwa chogwira ntchito ndi opereka chithandizo ambiri, kupereka njira imodzi yothetsera mavuto onse obwera pambuyo pogulitsa, kusunga ndalama zolumikizirana ndi nthawi;
Zochitika zokhudzana ndi kutsatira malamulo a mayiko ena: Zaka zambiri zokulitsa kwambiri ntchito zamalonda a pa intaneti, kudziwa bwino mfundo zobwezera za Amazon komanso zofunikira pakutsatira malamulo m'mawebusayiti onse apadziko lonse lapansi, kuchepetsa zoopsa zomwe zingachitike;
Ubwino wa zinthu ndi kugwiritsa ntchito bwino: Kugwiritsa ntchito zinthu kuchokera kwa ogulitsa oposa 100,000, mafakitale ogwirizana nawo oposa 1,000, ndi netiweki yapadziko lonse yokonza zinthu, kuchepetsa nthawi yokonzanso zinthu ndi 30% poyerekeza ndi avareji ya makampani;
Nzeru yokhudza utumiki wokhudza makasitomala: Oyang'anira maakaunti odzipereka amapereka chithandizo chathunthu, kusintha mayankho kutengera mawonekedwe a malonda anu, tsamba logulitsira, ndi bajeti ya ndalama, kuyankha mwachangu mavuto ndikupereka mayankho a munthu ndi munthu.

Pomaliza: Utumiki wodutsa malire pambuyo pogulitsa si "cholemetsa," koma ndi malo okulira phindu.

Ogulitsa ambiri amakumana ndi vuto akamagula zinthu kuchokera ku Amazon: "Kuzigula n'kovuta, kusazigula n'kowononga." Komabe, ndi njira yoyenera yaukadaulo, zinthu zimatha kusinthidwa kuchoka pa "malo otayika" kukhala "malo opezera phindu" - sizimangobwezeretsa zinthu ndikuchepetsa ndalama, komanso zimatha kukulitsa chidaliro cha ogula kudzera muzochita bwino pambuyo pogulitsa, zomwe zimathandiza kuti mndandanda wanu ukhale wokhazikika kwa nthawi yayitali.

Ngati kampani yanu ikuvutika ndi kubweza kwa Amazon, ganizirani kuipereka kwa Brand Empowerer. Timagwiritsa ntchito zaka zambiri zogwira ntchito yopereka zinthu m'malire, timachita chilichonse kuyambira pakuwunika bwino ndi kukonzanso mpaka kutumiza zinthu zina, zomwe zimakupatsani mwayi woti muyang'ane kwambiri malonda a m'malire popanda kuda nkhawa ndi mavuto omwe amabwera chifukwa chogulitsa zinthu m'malire.