Me aha i muri i te whiwhinga o ngā whakahokinga mai a Amazon? He whakamārama taipitopito mō ā mātou ratonga tirotiro kounga, whakahou, me te tuku anō ki Haina

Me aha i muri i te whiwhinga o ngā whakahokinga mai a Amazon? He whakamārama taipitopito mō ā mātou ratonga tirotiro kounga, whakahou, me te tuku anō ki Haina

Mō ngā kaihoko hokohoko ipurangi whakawhiti-rohe, he "kaikōhuru hua" tūturu ngā hokinga mai a Amazon—ehara i te mea ko rātou anake te take o ngā utu haere-hoki o ngā mahi kawe-rohe, engari he maha ngā wero e pā ana ki a rātou pērā i te rarangi taonga kua whakaroahia, te āhua whakahoki kore mārama, me ngā tukanga tuku anō uaua. Ko te mea nui ake ko te roa o te wā tukatuka mō ngā hokinga mai i roto i te hokohoko whakawhiti-rohe, me ngā whakaritenga ture rerekē i ngā whenua rerekē; mā ngā hapa iti ka arahi pea ki te herenga o te whakapaipai, te hekenga o te tūranga rārangi, tae atu ki ngā matapihi hoko kua ngaro.

Kua whakawhanakehia e Brand Empowerer, he maha ngā tau o te wheako ki ngā ratonga mekameka tuku puta noa i te rohe, tētahi otinga whānui e kapi ana i te "whiwhinga whakahoki—tirotiro kounga ngaio—whakahoutanga ritenga—tukunga anō e ai ki ngā whakaritenga" hei aro atu ki ngā uauatanga o ngā kaihoko Amazon i muri i te hoko. Mā tēnei ka kore e hiahiatia te mahi tahi me ngā kaiwhakarato ratonga maha, me te whakatere i ngā uauatanga o ngā tukanga i muri i te hoko puta noa i te rohe, ka taea ai e ngā taonga kua whakahokia mai te utu anō me te whakaiti i ō mate.

I. Te Whiwhinga o ngā Whakahoki + Te Tirotiro Kounga Toru: Te Tāutu Tika i ngā Raru me te Mārama ki ngā Taipitopito o te Taonga

Ina mahi tahi me ngā hokinga mai e horapa ana puta noa i ngā mākete Amazon rerekē, ko te āwangawanga nui ko te kore mōhio ki te āhua o ngā taonga kua whakahokia mai, me te mea rānei ka taea te whakamahi anō. Ka tīmata tā mātou ratonga matua mā te "whakahaere tika i te āhuatanga hokinga mai," hei āwhina i a koe ki te whakaoti i te raruraru o te kore taurite o ngā mōhiohio:

1. Whatunga Whiwhi Whakahoki Ao, Te Wetewete i ngā Here Whenua

Ahakoa nō te US, Ūropi, UK, ētahi atu mākete rānei a Amazon ō hokinga mai, ka taea e mātou te whakahaere pai i aua hokinga mai mā roto i tā mātou whatunga whakahaere taonga o te ao. Kāore koe e hiahia ki te whakarite takitahi i te whakawhiti hokinga mai i ngā whare putunga o Amazon, kāore hoki koe e hiahia ki te aro atu ki ngā wero whakahaere o te whare putunga maha-whenua. Whai muri i te kohikohinga kotahi o ngā hokinga mai, ka tīmata wawe mātou i ngā tukanga tukatuka e whai ake nei, me te karo i te ngaronga uara i puta mai i te mangere roa o ngā taonga kua whakahokia mai.

2. Pūnaha Tirotiro Kounga Maha-ahu, Te Whakarato Pūrongo Aromatawai Ngaio

Ka tirotirohia te kounga o ia puranga taonga kua whakahokia mai i roto i ngā whakamātautau kounga e toru: "Tirohanga Āhua – Whakamātautau Mahi – Manatoko Whakatutukitanga," kāore he kōrero iti e ngaro:

Tirotiro Āhua: Te tirotiro i te pakaru, te karawarawa, me ngā paru i runga i te mata o te hua; te whakarite kia kore e pakaru te takai, kia ora tonu hoki ngā tapanga; te whakatau mēnā nā te kawe waka, nā te whakamahinga rānei a te kaihoko i puta ai ngā hapa āhua.

Whakamātautau Mahi: Mō ngā hua hiko me ngā hua miihini, te whakahaere i ngā whakamātautau whakahaere i ngā wāhanga matua me te manatoko i ngā tawhā mahi hei tautuhi i ngā hapa mahi, i ngā wāhanga ngaro rānei.

Manatoko Whakatutukitanga: Te whakatairite i te hua ki ngā paerewa hua o te pae tukutuku a Amazon (pēnei i te FDA, CE, ngā whakaritenga tiwhikete UKCA) hei manatoko mēnā kei te tutuki tonu te hua i ngā ture hoko, kia kore ai e whakakahoretia ina tukuna anō nā ngā take hanganga ture.

Hei whakamutunga, ka tukuna atu e mātou he pūrongo tirotiro kounga taipitopito ki a koe, e whakaatu mārama ana i te "take o te raruraru + te whakaaro whakamahi anō" mō ia taonga kua whakahokia mai (ka taea te whakahou, me whakatika, me whakakore rānei), ka hoatu ki a koe te mana whakahaere katoa mō te tūnga o tō taonga, ā, ka taea ai te whakatau tika.

3. Tukutahi Raraunga Wā-tūturu, Poroporoaki ki te Whakaroa Whakawhitiwhiti Kōrero: Ka tuhia matihiko te tukanga tirotiro kounga katoa, ā, ka tukutahihia ngā hua ki tō pūnaha whakahaere motuhake i te wā-tūturu, ka kore e hiahiatia he whakawhitiwhiti kōrero me te whakaū anō. Ka taea e koe te tirotiro i te ahunga whakamua o te tukatuka whakahoki me ngā taipitopito tirotiro kounga i ngā wā katoa, ā, ka taea hoki e koe te arotau i ngā kōwhiringa takai hua me ngā whakaritenga whakahaere i runga i ngā urupare raraunga, ka whakaiti i ngā reiti whakahoki mai i te pūtake.

II. Ngā Ratonga Whakahoutanga Whakarite: Te Whakaora Anō i ngā Taonga Kua Whakahokia, Te Whakaiti i te Para o ngā Taonga

He maha ngā hokinga mai a Amazon ehara i te mea "kāore e taea te whakamahi," engari he iti noa ngā hapa, he raruraru mahi rānei. Mā te maka atu i aua mea ka hua he para nui, engari ko te whakahou ake i a koe anō ka pāngia e ngā wero pēnei i te "kore pūkenga ngaio, ngā utu nui, me ngā paerewa koretake." Mā tā mātou ratonga whakahou ritenga koe e āwhina ki te whakaora anō i ō taonga i te utu iti:

1. Ngā otinga whakahou kua arotahihia mō ngā momo hua rerekē

I runga i ngā pūrongo tirotiro kounga, ka whakarite mātou i ngā otinga whakahou mō ia puranga whakahoki, e kapi ana i te 100+ ngā kāwai hua:

Ngā raruraru āhua iti: Te horoi ngaio me te patu huakita (e ai ki ngā paerewa akuaku a Amazon), te whakakapinga o ngā takai kua pakaru, me te tuku tapanga anō hei whakahoki i te hua ki te āhua "kounga hou";
Ngā hapa mahi iti: Mā te whakamahi i ngā rauemi mai i te 1000+ ngā wheketere hoa kua arotakehia, ka whakatikahia, ka whakakapihia hoki ngā wāhanga matua kia tino tutuki ai te mahi a te hua i ngā paerewa, ā, kāore e taea te wehewehe i ngā hua hou;
Ngā take mō te takai/tapanga: Ngā takai kua whakaritea kia rite ki ngā whakaritenga a te Amazon FBA, ngā tapanga e rite ana ki ngā whakaritenga tae atu ki ngā tapanga FNSKU me ngā tapanga taonga kino (mēnā e hiahiatia ana), me te tautoko mō te whakahoutanga kua tāpirihia hei whakarei ake i te uara hua;
Pakaru Tuakiri WaitohuTe whakatikatika i ngā tohu waitohu me ngā tapanga hua kia rite ki ngā whakaritenga o mua, kia mau tonu ai te ahua o te waitohu, kia kore ai hoki e pā kino ki te whakawhirinaki o ngā kaihoko nā ngā take tapanga.

2. Te Mana Kounga Tino Pai, Te Whakakore i ngā Whakahokinga Tuarua

I te wā o te whakahoutanga, ka whakahaerehia e mātou ngā mana whakahaere e rua: te tauira matapōkere i te wā whakahoutanga + te tirotiro katoa i muri i te whakahoutanga. Mā tēnei ka whakarite kia tutuki i ia hua kua whakahoutia ngā paerewa hoko a Amazon me ngā whakaritenga a tō waitohu. E whakaatu ana ngā raraunga he iti iho i te 3% te reiti hokinga tuarua mō ngā hua kua whakahoutia mā roto i tā mātou pūnaha, he iti iho i te toharite o te ahumahi.

3. Ngā Utu Whakahaere, Ko te Whai Huatanga o te Utu he Nui Atu i te Hoko Anō

Mā te whakahoutanga nui ka taea e koe te pārekareka ki ngā painga utu o ngā ōhanga tauine. Ki te whakatauritea ki te hoko anō i ngā hua hou, ka taea te whakaiti i ngā utu whakahoutanga mā te 30%-60%. I taua wā anō, kāore mātou e utu i ngā utu putunga tāpiri. Ka tukuna tika ngā hua kua whakahoutia ki roto i ngā taonga e tatari ana, ka tere ake te hurihanga o ngā taonga, ā, ka whakaitihia te herenga o te whakapaipai.

III. Te Tukunga Anō e Tutuki ana i ngā Ture + Te Whakaurunga Whakahaere Ao: Te Hokinga Māmā ki ngā Whare Taonga o Amazon, Te Rārangi Tere

Ko tētahi atu raruraru nui mō te tini o ngā kaihoko ko te pehea e tika ai te tuku anō i ngā hua kua whakahoutia ki ngā whare putunga o Amazon—he uaua ngā tukanga, he uaua ngā whakaritenga ture, me ngā whakaroa i ngā mahi kawe taonga ka arahi pea ki te korenga o ngā taonga. Ko tā mātou whenua whakawhiti-rohe Ratonga Whakahaerekia maeneene te tukanga tuku anō:

1. 100% Tutuki ki ngā Whakaritenga Tutuki a Amazon FBA
I mua i te tuku anō, ka piri pono mātou ki ngā ture taumai o ia pae Amazon, me te whakaoti i ngā takai e tutuki ana i ngā whakaritenga (me te karo i te nui rawa o te takai, te kore rānei e ranea te takai ka pakaru), te manatoko tapanga (me te whakarite kia mārama, kia kore he hapa o ngā tapanga), me te whakapuakitanga o ngā taonga kino (mēnā e tika ana), me te ārai i te whakakorenga taumai me te whakahekenga i te rārangi nā ngā take ture.

2. Ngā Otinga Whakahaere Rautaki Maha-Waka, Te Whakataurite i te Wā me te Utu
I runga i ō hiahia taonga me tō tahua, ka tukuna e mātou ngā kōwhiringa whakahaere ngāwari:
Utauta Moana DDP: He pai mō ngā tukunga nui, he iti ake ngā utu, ka taea te whakahaere i ngā takoha me ngā whakawāteatanga katoa, kāore he utu huna, ā, he pumau te tuku ki ngā whare putunga o Amazon;
Utauta Rererangi DDP: Mō ngā hiahia whakakī tere, tuku tere ake (3-7 rā ki ngā wāhi nui), kia tere ai te rārangi me te karo i te pau o ngā taonga;

Utauta Moana-Haurangi: Ka whakataurite i te utu me te wā tika, ka whakatau i te raruraru o "he puhoi rawa te uta moana, he utu nui rawa te uta rererangi," he mea tino pai mō te whakakī anō i ngā utanga i te wā pīrahi.

3. Te aroturuki i te wā-tūturu puta noa i te tukanga katoa, me te whakahaere i ia taahiraa

I muri i te tukunga anō, ka taea e koe te aroturuki i te tūnga o ngā taonga tuku i te wā tūturu mā roto i tētahi pūnaha motuhake—mai i te tukunga atu me te whakawātea i ngā taonga ki te whare putunga o Amazon, ka kitea mārama ia taahiraa. Mēnā he rerekētanga o ngā taonga tuku (pēnei i te whakaroa i ngā taonga tuku, i ngā take rānei o te rīhiti whare putunga), ka wawao tonu tā mātou tīma ngaio kia pai ai te penapena hua. I te wā kotahi, ka mahi tahi mātou me ngā urupare whare putunga o Amazon kia tere ai te tukutahi i te tūnga o te rārangi hua, kia marino ai tō hinengaro.

Take Tūturu: I whakahokia mai e te Kaihoko 3C te 80% o te Uara Taonga mā te Otinga Whai Muri i te Hoko

I pāngia tētahi waitohu 3C e hokohoko ana i te mākete Pākehā o Amazon e te 15% o ngā hokinga mai o ngā ota nā te whakahaere kino i te wā o te tuku whakawhiti-rohe. Ko te nuinga o ēnei hokinga mai he takai pakaru, he kakahu whakapaipai iti rānei, ā, he iti noa iho ngā raruraru i pā ki te putanga utu. I mua, nā te korenga o ngā kaha whai muri i te hoko whakawhiti-rohe, ko te kaihoko anake i taea te whiriwhiri ki te maka atu, ki te hoko atu rānei i ngā utu iti, ā, ka hua ake he mate nui.

Mā roto i tā mātou ratonga whānui:

Ka kohia e mātou, ka tirotirohia hoki ngā hokinga mai i te mākete Pākehā i roto i ngā hāora 72, kia mōhio ai mātou ka taea te whakahou me te whakamahi anō i te 80% o ngā hokinga mai;

Ka oti te whakahoutanga i roto i ngā rā e 5: ka whakakapia ngā takai ritenga, ka horoia ngā taha o waho o te hua, ā, ka whakatikahia ngā putanga utu; ka paahitia e ngā hua katoa ngā whakamātautau tutuki i ngā whakaritenga;

Mā te whiriwhiri i tētahi otinga kawe waka moana me te kawe waka rererangi, ka tukuna ā-turetia ngā hua kua whakahoutia ki ngā whare putunga o Amazon i Tiamana me Wīwī i roto i ngā rā e 7, kāore he utu huna.

I te mutunga, i whakahokia mai e tēnei kaihoko te 80% o te uara o ā rātou taonga, i penapenahia te 50% i whakaritea ki te hoko anō, ā, kāore i whiwhi whakahokinga tuarua i muri i te tuku anō. I tere te hokinga mai o te tūnga o te rārangi, ā, i piki ake ngā hoko o te wā pīki mā te 20% i runga i te ia.

He aha i whiriwhiri ai koe i a Brand Empowerer mō ngā hokinga mai o ngā taonga a Amazon me ngā ratonga muri-hoko?

Ngā āheinga whakauru mutunga-ki-mutunga: Mai i te whiwhi whakahokinga mai, te tirotiro kounga, te whakahou ki te tuku anō, kāore he take ki te mahi tahi me ngā kaiwhakarato ratonga maha, te whakarato i tētahi otinga kotahi-mutu mō ngā take katoa i muri i te hoko, te penapena utu me te wā whakawhitiwhiti kōrero;
He wheako tutuki ture whakawhiti-rohe: He maha ngā tau o te whakawhanaketanga hohonu i ngā ratonga hokohoko ipurangi whakawhiti-rohe, he mōhio ki ngā kaupapa here whakahoki moni a Amazon me ngā whakaritenga tutuki ture puta noa i ngā pae tukutuku katoa o te ao, me te whakaiti i ngā mōrearea pea;
Ngā painga o te rauemi me te whai huatanga: Te whakamahi i ngā rauemi mai i te 100,000+ ngā kaiwhakarato, te 1,000+ ngā wheketere hoa mahi, me te whatunga whakahaere taonga o te ao, ka whakaiti i te wā tukatuka whakahoki mā te 30% ki te whakataurite ki te toharite o te ahumahi;
Te rapunga whakaaro ratonga e aro ana ki te kiritaki: Ka whakaratohia e ngā kaiwhakahaere pūkete whakatapua te tautoko tukanga katoa, te whakarite i ngā otinga i runga i ngā āhuatanga o tō hua, te pae hoko, me te tahua utu, te urupare wawe ki ngā raruraru me te whakarato otinga takitahi.

Whakatau: Ehara te ratonga whai muri i te hoko i te "taumahatanga", engari he pūwāhi tipu hua.

He maha ngā kaihoko e pāngia ana e te raruraru ina mahi ana ki ngā hokinga mai o Amazon: "He raruraru te whakahaere i aua hokinga mai, he maumau te kore whakahaere i aua hokinga mai." Heoi, mā te otinga ngaio tika mai i te pito ki te pito, ka taea te huri i ngā hokinga mai mai i te "pūwāhi ngaronga" ki te "pūwāhi tipu hua" - ehara i te mea ka taea e rātou te whakaora i ngā taonga me te whakaiti i ngā utu anake, engari ka taea hoki e rātou te whakarei ake i te whakawhirinaki o ngā kaihoko mā te wheako whai muri i te hoko, ka whai wāhi ki te pumau mo te wā roa o tō rārangi.

Mena kei te raru tō waitohu ki ngā hokinga mai o ngā taonga a Amazon, whakaarohia te tuku atu ki a Brand Empowerer. Mā te whakamahi i ngā tau maha o te wheako ki ngā ratonga mekameka tuku taonga puta noa i te rohe, ka whakahaerehia e mātou ia taahiraa mai i te tirotiro kounga me te whakahou ki te tuku anō, kia taea ai e koe te arotahi ki ngā hoko o mua me te kore e manukanuka ki ngā take hoko i muri i te hoko.