Yuav ua li cas tom qab tau txais Amazon rov qab? Ib qho kev piav qhia ntxaws txog peb qhov kev tshuaj xyuas zoo, kev kho dua tshiab, thiab kev xa khoom rov qab hauv Suav teb

Yuav ua li cas tom qab tau txais Amazon rov qab? Ib qho kev piav qhia ntxaws txog peb qhov kev tshuaj xyuas zoo, kev kho dua tshiab, thiab kev xa khoom rov qab hauv Suav teb

Rau cov neeg muag khoom hauv online hla ciam teb, kev xa rov qab ntawm Amazon yog qhov "neeg tua neeg kom tau txiaj ntsig" tiag tiag - tsis yog lawv tsuas yog raug nqi thauj mus los ntawm kev xa khoom hla ciam teb xwb, tab sis lawv kuj ntsib ntau yam teeb meem xws li cov khoom muag tsis tau npaj tseg, tsis meej pem txog qhov xwm txheej xa rov qab, thiab cov txheej txheem xa khoom rov qab nyuaj. Qhov teeb meem ntau dua yog lub sijhawm ua tiav ntev rau kev xa rov qab hauv kev lag luam hla ciam teb, ua ke nrog ntau yam kev cai ua raws li txoj cai hauv ntau lub tebchaws; kev saib xyuas me ntsis tuaj yeem ua rau cov peev nyiaj tsis sib haum, txo qis qib kev teev npe, thiab txawm tias tsis tau muag khoom.

Brand Empowerer, nrog ntau xyoo ntawm kev paub dhau los hauv kev pabcuam xa khoom hla ciam teb, tau tsim ib qho kev daws teeb meem dav dav uas suav nrog "kev txais khoom rov qab - kev tshuaj xyuas zoo tshaj plaws - kev kho dua tshiab raws li qhov xav tau - kev xa khoom rov qab raws li txoj cai" los daws cov teeb meem tom qab muag ntawm cov neeg muag khoom Amazon. Qhov no tshem tawm qhov xav tau los cuam tshuam nrog ntau tus neeg muab kev pabcuam thiab daws cov teeb meem nyuaj ntawm cov txheej txheem tom qab muag hla ciam teb, tso cai rau cov khoom xa rov qab uas tsis siv khoom rov qab los rov qab tau tus nqi thiab txo koj cov kev poob.

I. Kev Txais Rov Qab + Kev Tshuaj Xyuas Zoo Peb Zaug: Txheeb Xyuas Cov Teeb Meem Kom Tseeb thiab Nkag Siab Txog Cov Lus Qhia Txog Cov Khoom Muag

Thaum koj daws cov teeb meem uas muaj cov khoom xa rov qab thoob plaws hauv ntau lub khw muag khoom hauv Amazon, qhov teeb meem loj tshaj plaws yog koj tsis paub tias cov khoom xa rov qab zoo li cas lossis koj puas siv tau dua. Peb qhov kev pabcuam tseem ceeb pib nrog "kev tswj xyuas qhov xwm txheej ntawm kev xa rov qab kom meej," pab koj daws qhov teeb meem ntawm cov ntaub ntawv tsis sib xws:

1. Lub Koom Haum Txais Rov Qab Thoob Ntiaj Teb, Ua Txhaum Kev Txwv Thaj Chaw

Txawm koj cov khoom xa rov qab los ntawm Amazon hauv Tebchaws Meskas, Tebchaws Europe, UK, lossis lwm lub khw muag khoom, peb tuaj yeem ua haujlwm tau zoo los ntawm peb lub network logistics thoob ntiaj teb. Koj tsis tas yuav tsum sib koom tes xa cov khoom xa rov qab los ntawm Amazon warehouses, thiab koj tsis tas yuav daws cov teeb meem kev tswj hwm ntawm ntau lub tebchaws. Tom qab kev sib sau ua ke ntawm cov khoom xa rov qab, peb pib ua cov txheej txheem tom ntej sai sai, zam kev poob nqi los ntawm kev tsis ua haujlwm ntev ntawm cov khoom xa rov qab.

2. Kev Tshuaj Xyuas Zoo Ntau Yam, Muab Cov Ntawv Qhia Txog Kev Ntsuam Xyuas Kev Tshaj Lij

Txhua pawg khoom xa rov qab los raug kuaj xyuas peb zaug zoo: "Kev Tshuaj Xyuas Qhov Zoo Li Cas - Kev Ntsuas Kev Ua Haujlwm - Kev Txheeb Xyuas Kev Ua Raws Cai," tsis muaj qhov tsis quav ntsej txog cov ntsiab lus:

Kev Tshuaj Xyuas Qhov Muag: Xyuas seb puas muaj kev hnav, khawb, thiab cov xim av ntawm qhov chaw ntawm cov khoom; xyuas kom meej tias cov ntim khoom tsis puas thiab cov ntawv lo tseem zoo; txiav txim siab seb qhov tsis zoo ntawm qhov muag puas yog vim kev thauj mus los lossis tus neeg yuav khoom siv.

Kev Ntsuas Kev Ua Haujlwm: Rau cov khoom siv hluav taws xob thiab tshuab, ua cov kev ntsuas kev ua haujlwm ntawm cov khoom tseem ceeb thiab txheeb xyuas cov kev ua tau zoo kom paub txog kev ua haujlwm tsis zoo lossis cov khoom uas ploj lawm.

Kev Txheeb Xyuas Kev Ua Raws Cai: Muab cov khoom piv rau Amazon lub vev xaib cov qauv khoom (xws li FDA, CE, UKCA daim ntawv pov thawj yuav tsum tau ua) los txheeb xyuas seb cov khoom puas tseem ua raws li cov cai muag khoom, zam kev tsis lees txais thaum xa rov qab vim muaj teeb meem kev ua raws cai.

Thaum kawg, peb yuav muab daim ntawv qhia txog kev tshuaj xyuas zoo rau koj, qhia meej tias "vim li cas thiaj muaj teeb meem + cov lus qhia siv dua" rau txhua yam khoom xa rov qab (kho dua tshiab, yuav tsum tau kho, lossis yuav tsum tau muab pov tseg), muab kev tswj hwm tag nrho rau koj cov khoom muag thiab ua rau koj txiav txim siab tau zoo.

3. Kev Sib Txuas Lus Cov Ntaub Ntawv Tam Sim No, Hais Qhov Zoo Rau Kev Sib Txuas Lus Lag: Tag nrho cov txheej txheem tshuaj xyuas zoo raug kaw cia hauv digital, thiab cov txiaj ntsig tau sib txuas rau koj lub kaw lus tswj hwm tshwj xeeb hauv lub sijhawm tiag tiag, tshem tawm qhov xav tau kev sib txuas lus thiab kev lees paub dua. Koj tuaj yeem tshawb xyuas qhov kev nce qib ntawm kev ua tiav rov qab thiab cov ntsiab lus tshuaj xyuas zoo txhua lub sijhawm, thiab txawm tias txhim kho cov khoom ntim khoom pem hauv ntej thiab kev xaiv logistics raws li cov ntaub ntawv tawm tswv yim, txo cov nqi rov qab ntawm qhov chaw.

II. Kev Pab Kho Dua Tshiab Raws Li Koj Xav Tau: Ua Rau Cov Khoom Rov Qab Los Muaj Sia Nyob, Txo Cov Khoom Pov Tseg

Ntau yam khoom xa rov qab los ntawm Amazon tsis yog "tsis siv tau kiag li," tab sis tsuas yog muaj qhov tsis zoo me me lossis teeb meem ua haujlwm xwb. Yog tias pov tseg ncaj qha yuav ua rau muaj kev pov tseg loj heev, thaum kho dua tshiab koj tus kheej yuav ntsib teeb meem xws li "tsis muaj kev txawj ua haujlwm, tus nqi siab, thiab cov qauv tsis sib xws." Peb qhov kev pabcuam kho dua tshiab raws li koj xav tau pab koj kho koj cov khoom muag kom zoo dua qub ntawm tus nqi qis:

1. Kev daws teeb meem kho dua tshiab rau ntau hom khoom sib txawv

Raws li cov ntawv ceeb toom tshuaj xyuas zoo, peb tsim cov kev daws teeb meem kho dua tshiab rau txhua pawg khoom xa rov qab, suav nrog 100+ pawg khoom:

Teeb meem me me ntawm qhov tsos: Kev ntxuav thiab tua kab mob los ntawm cov kws tshaj lij (ua raws li cov qauv kev tu cev ntawm Amazon), hloov cov ntim khoom uas puas lawm, thiab rov muab daim ntawv lo rau kom cov khoom zoo li "zoo tshiab";
Kev ua haujlwm tsis zoo me me: Siv cov peev txheej los ntawm 1000+ lub Hoobkas koom tes uas tau tshuaj xyuas, peb kho thiab hloov cov khoom tseem ceeb kom ntseeg tau tias cov khoom ua tau raws li cov qauv thiab tsis txawv ntawm cov khoom tshiab;
Cov teeb meem ntim khoom/daim ntawv lo: Kev ntim khoom raws li qhov yuav tsum tau ua ntawm Amazon FBA, daim ntawv lo raws li qhov yuav tsum tau ua suav nrog daim ntawv lo FNSKU thiab daim ntawv lo khoom txaus ntshai (yog tias xav tau), thiab kev txhawb nqa rau kev kho dua tshiab kom txhim kho tus nqi khoom;
Puas lawm Lub Npe Lag LuamKev kho cov cim lag luam thiab cov ntawv lo rau khoom kom raws li txoj cai kom ntseeg tau tias muaj lub koob npe nrov thiab tsis txhob cuam tshuam rau kev ntseeg siab ntawm cov neeg siv khoom vim muaj teeb meem ntawm kev sau ntawv.

2. Kev Tswj Xyuas Zoo, Tshem Tawm Cov Khoom Rov Qab Thib Ob

Thaum lub sijhawm kho dua tshiab, peb ua ob txoj kev tswj hwm: kev kuaj xyuas random thaum lub sijhawm kho dua tshiab + kev tshuaj xyuas tag nrho tom qab kho dua tshiab. Qhov no ua kom ntseeg tau tias txhua yam khoom kho dua tshiab ua tau raws li Amazon cov qauv muag khoom thiab koj lub hom lag luam xav tau. Cov ntaub ntawv qhia tau tias tus nqi rov qab thib ob rau cov khoom kho dua tshiab los ntawm peb lub kaw lus yog tsawg dua 3%, qis dua qhov nruab nrab ntawm kev lag luam.

3. Cov Nqi Tswj Tau, Kev Siv Nyiaj Zoo Tshaj Plaws Dua Li Kev Yuav Khoom Dua

Kev kho dua tshiab ntau ntau ua rau koj txaus siab rau qhov zoo ntawm kev siv nyiaj ntawm kev lag luam. Piv rau kev yuav khoom tshiab dua, cov nqi kho dua tshiab tuaj yeem txo tau 30% -60%. Tib lub sijhawm, peb tsis them tus nqi khaws khoom ntxiv. Cov khoom kho dua tshiab mus ncaj qha rau hauv cov khoom muag uas tseem tab tom tos, ua tiav kev hloov pauv khoom muag sai thiab txo cov peev txheej uas khi.

III. Kev xa khoom rov qab raws li txoj cai + Kev koom ua ke ntawm kev thauj khoom thoob ntiaj teb: Rov qab mus rau Amazon Warehouses yam tsis muaj teeb meem, Kev teev npe sai

Yuav ua li cas thiaj xa cov khoom kho dua tshiab mus rau Amazon warehouses kom zoo thiab raws li txoj cai yog lwm qhov teeb meem loj rau ntau tus neeg muag khoom - cov txheej txheem nyuaj, cov kev cai ua raws li txoj cai nyuaj, thiab kev ncua sijhawm xa khoom uas yuav ua rau cov khoom tsis muaj. Peb txoj kev hla ciam teb Kev Pabcuam Logisticss xyuas kom meej tias cov txheej txheem rov xa khoom rov qab zoo:

1. 100% Ua raws li Amazon FBA Cov Cai Ua Raws Cai
Ua ntej xa khoom rov qab, peb ua raws li cov cai ntawm txhua lub vev xaib Amazon, ua kom tiav cov ntim khoom raws li txoj cai (zam kev ntim khoom ntau dhau lossis ntim khoom tsis txaus ua rau puas tsuaj), txheeb xyuas daim ntawv lo (xyuas kom meej thiab tsis muaj qhov yuam kev), thiab tshaj tawm cov khoom phom sij (yog tias xav tau), tiv thaiv kev tsis lees txais cov khoom nkag thiab txo qis kev teev npe vim muaj teeb meem raws li txoj cai.

2. Kev daws teeb meem ntawm ntau hom kev thauj mus los, kev sib npaug ntawm lub sijhawm thiab tus nqi
Raws li koj cov kev xav tau khoom muag thiab peev nyiaj, peb muaj cov kev xaiv xa khoom yooj ywm:
Kev Thauj Khoom Hiav Txwv DDP: Haum rau kev xa khoom ntau dua, txo tus nqi, ua txhua yam kev lis kev cai thiab kev tshem tawm, tsis muaj nqi zais, thiab kev xa khoom ruaj khov rau Amazon warehouses;
Kev Thauj Khoom Los Ntawm Huab Cua DDP: Yog xav tau kev pab kho sai sai, xa khoom sai dua (3-7 hnub rau cov chaw loj), xyuas kom meej tias muaj kev teev npe sai thiab tsis txhob muaj khoom ntau dhau;

Kev Thauj Khoom Ua Ke Ntawm Hiav Txwv-Huab Cua: Sib npaug tus nqi thiab lub sijhawm, daws qhov teeb meem ntawm "kev thauj khoom hauv hiav txwv qeeb dhau, kev thauj khoom hauv huab cua kim dhau," tshwj xeeb tshaj yog haum rau lub caij siab tshaj plaws.

3. Kev taug qab tiag tiag thoob plaws hauv tag nrho cov txheej txheem, tswj txhua kauj ruam

Tom qab xa khoom rov qab, koj tuaj yeem taug qab cov xwm txheej logistics hauv lub sijhawm tiag tiag los ntawm lub kaw lus tshwj xeeb - txij li kev xa khoom tawm thiab kev tshem tawm kev lis kev cai mus rau Amazon warehouse receipt, txhua kauj ruam pom tseeb. Yog tias muaj teeb meem logistics (xws li kev ncua sijhawm tshem tawm kev lis kev cai lossis teeb meem txais khoom hauv warehouse), peb pab neeg tshaj lij yuav cuam tshuam tam sim ntawd kom ntseeg tau tias cov khoom lag luam khaws cia zoo. Tib lub sijhawm, peb yuav sib koom tes nrog Amazon cov lus tawm tswv yim hauv warehouse kom sib phim cov xwm txheej teev npe khoom sai sai, ua rau koj muaj kev thaj yeeb nyab xeeb tag nrho.

Qhov Tseeb: Tus Muag Khoom 3C Rov Qab Tau 80% ntawm Tus Nqi Khoom Muag Los Ntawm Kev daws teeb meem tom qab muag

Ib lub hom lag luam 3C uas muag khoom hauv Amazon lub khw European feem ntau raug kev txom nyem 15% ntawm cov xaj xa rov qab vim yog kev tuav tsis zoo thaum xa khoom hla ciam teb. Feem ntau ntawm cov khoom xa rov qab no tsuas yog muaj cov ntim khoom puas tsuaj lossis cov khoom siv me me xwb, thiab muaj ob peb lub uas muaj teeb meem nrog lub qhov chaw them hluav taws xob. Yav dhau los, vim tsis muaj peev xwm ua haujlwm hla ciam teb tom qab muag khoom, tus neeg muag khoom tsuas yog xaiv pov tseg lossis muag rau tus nqi qis, ua rau muaj kev poob loj.

Los ntawm peb qhov kev pabcuam kawg-rau-kawg:

Peb sau thiab tshuaj xyuas cov khoom xa rov qab los ntawm kev lag luam European hauv 72 teev, kom ntseeg tau tias 80% ntawm cov khoom xa rov qab tuaj yeem kho dua tshiab thiab siv tau dua;

Kev kho dua tshiab tiav hauv 5 hnub: hloov cov ntim khoom raws li qhov xav tau, ntxuav cov khoom sab nraud, thiab kho cov qhov chaw them hluav taws xob; txhua yam khoom dhau qhov kev kuaj xyuas raws li qhov yuav tsum tau ua;

Xaiv kev daws teeb meem kev thauj mus los hauv hiav txwv thiab huab cua ua ke, cov khoom kho dua tshiab raug xa rov qab mus rau Amazon lub tsev rau khoom hauv German thiab Fabkis hauv 7 hnub, tsis muaj nqi zais.

Thaum kawg, tus neeg muag khoom no tau rov qab tau 80% ntawm lawv cov khoom muag, txuag tau 50% piv rau kev yuav dua, thiab tsis tau txais cov nyiaj rov qab tom qab xa khoom dua. Kev qeb duas tau rov qab tau sai sai, thiab kev muag khoom thaum lub caij siab tshaj plaws tau nce 20% piv rau qhov sib txawv.

Vim li cas ho xaiv Brand Empowerer rau Amazon cov khoom xa rov qab thiab kev pabcuam tom qab muag?

Kev muaj peev xwm sib koom ua ke ntawm qhov kawg mus rau qhov kawg: Txij li kev txais cov khoom xa rov qab, kev tshuaj xyuas zoo, kev kho dua tshiab mus rau kev xa khoom dua tshiab, tsis tas yuav tsum tau ua haujlwm nrog ntau tus neeg muab kev pabcuam, muab kev daws teeb meem ib zaug rau txhua qhov teeb meem tom qab muag, txuag cov nqi sib txuas lus thiab lub sijhawm;
Kev paub txog kev ua raws li txoj cai hla ciam teb: Xyoo ntawm kev cog qoob loo tob hauv kev pabcuam e-lag luam hla ciam teb, paub txog Amazon cov cai xa rov qab thiab cov kev cai ua raws li txoj cai thoob plaws txhua qhov chaw thoob ntiaj teb, txo cov kev pheej hmoo;
Cov txiaj ntsig ntawm cov peev txheej thiab kev ua haujlwm tau zoo: Siv cov peev txheej los ntawm 100,000+ tus neeg muab khoom, 1,000+ lub Hoobkas koom tes, thiab lub network logistics thoob ntiaj teb, txo lub sijhawm ua tiav rov qab los ntawm 30% piv rau qhov nruab nrab ntawm kev lag luam;
Kev pabcuam rau cov neeg siv khoom: Cov thawj tswj hwm tus account mob siab rau muab kev txhawb nqa tag nrho, kho cov kev daws teeb meem raws li koj cov yam ntxwv khoom, qhov chaw muag khoom, thiab cov peev nyiaj, teb sai rau cov teeb meem thiab muab cov kev daws teeb meem ib leeg rau ib leeg.

Xaus Lus: Kev pabcuam tom qab muag khoom hla ciam teb tsis yog "lub nra hnyav," tab sis yog qhov nce qib ntawm cov nyiaj tau los.

Muaj ntau tus neeg muag khoom ntsib teeb meem thaum lawv cuam tshuam nrog Amazon cov khoom xa rov qab: "Kev tswj hwm lawv yog qhov teeb meem, tsis tswj hwm lawv yog qhov pov tseg." Txawm li cas los xij, nrog rau kev daws teeb meem zoo tshaj plaws, cov khoom xa rov qab tuaj yeem hloov pauv los ntawm "qhov chaw poob" mus rau "qhov chaw loj hlob ntawm cov nyiaj tau los" - tsis yog lawv tuaj yeem rov ua kom cov khoom muag rov qab zoo dua thiab txo cov nqi, tab sis lawv kuj tseem tuaj yeem txhim kho kev ntseeg siab ntawm cov neeg siv khoom los ntawm kev paub zoo tom qab muag, pab txhawb rau kev ruaj khov mus sij hawm ntev ntawm koj daim ntawv teev npe.

Yog tias koj lub hom lag luam muaj teeb meem nrog kev xa rov qab ntawm Amazon, xav txog kev ntseeg siab rau Brand Empowerer. Siv ntau xyoo ntawm kev paub dhau los hauv kev pabcuam xa khoom hla ciam teb, peb ua txhua kauj ruam los ntawm kev tshuaj xyuas zoo thiab kev kho dua tshiab mus rau kev xa rov qab, cia koj tsom mus rau kev muag khoom pem hauv ntej yam tsis txhawj txog cov teeb meem tom qab muag hla ciam teb.