Inyigo: Uburyo Umucuruzi wa Shopify yagabanyije ikiguzi cy'ibikoresho ku kigero cya 40% binyuze muri serivisi yacu ya LCL

Inyigo: Uburyo Umucuruzi wa Shopify yagabanyije ikiguzi cy'ibikoresho ku kigero cya 40% binyuze muri serivisi yacu ya LCL

Ku bagurisha ibicuruzwa bya elegitoroniki bambuka imipaka, ikiguzi cy’ibikoresho bya elegitoroniki ni ikiguzi gikomeye gihoraho—cyane cyane ku bagurisha bigenga ba Shopify. Kubera ko badafite ububasha bwinshi bwo gucuruza ibikoresho bya elegitoroniki nk’ubw’abacuruzi banini kandi bahura n’ikibazo cyo gucuruza ibikoresho, akenshi biba mu kibazo: baba bafite ikiguzi cyo kohereza ibicuruzwa kinini cyangwa bakabikusanya. Liam, washinze ikirango cy’ibikoresho byo hanze muri Amerika, yahuye n’iki kibazo mu gihe cy’umwaka wose kugeza ubwo yahuye na serivisi ya Brand Empowerer's LCL, amaherezo akagera ku kugabanuka gukomeye kwa 40% ku ikiguzi cy’ibikoresho bya elegitoroniki. Uyu munsi, turasuzuma inzira yose y’iyi "mpinduramatwara yo kugabanya ikiguzi" dukoresheje amakuru nyayo n’imikorere yuzuye.

I. Incamake y'Urubanza: Ikibazo cy'ibicuruzwa n'ibyo abacuruzi bakenera by'ingenzi

Ikirango cya Liam cyibanda ku bikoresho byo guteka byoroshye byo mu nkambi, bifite agaciro k’impuzandengo hagati ya $89 na $159, ahanini bigurishwa ku isoko rya Amerika y'Amajyaruguru binyuze ku rubuga rwa Shopify. Mbere yo gukorana natwe, icyitegererezo cye cy’ibikoresho cyari gifite ibintu bitatu by’ingenzi bibabaza: Igitutu gikomeye gituruka ku bicuruzwa byinshi: Abafatanyabikorwa be ba mbere mu by’ibikoresho byasabaga nibura MOQ y’ibice 500 kuri buri gice. Kugira ngo agabanye ikiguzi cyo gutwara, yagombaga kubika ibice 800 icyarimwe, bingana n’igishoro kirenga $30.000 kandi bigatuma habaho ukwezi kw’ibicuruzwa bimara amezi 3. Ikiguzi kinini cyo gutwara ibintu: Hakoreshejwe imizigo yose yo mu mazi (FCL), ikiguzi cyose cy’ibikoresho byo mu cyiciro cya mbere (harimo imizigo, imisoro ya gasutamo, n’amafaranga yo kwishyura ibicuruzwa) cyari kingana na $15.2 kuri buri gice, bingana na 28% by’ikiguzi cy’ibicuruzwa, bigabanya cyane inyungu. Ingorane zo kugenzura ibiciro byihishe: Gutinda kubera inyandiko z’ibyangombwa by’ibyangombwa bya gasutamo zitarangiye n’ibibazo byo kubahiriza amategeko ya Amazon FBA byabayeho inshuro nyinshi, bigatera andi mafaranga yo kubika, amafaranga yo gutunganya yihuta, nibindi, igihombo kinini kirenga $800.

Icyo yashakaga cyari gisobanutse: kugabanya amafaranga akoreshwa mu bijyanye n'ibikoresho mu cyiciro cya mbere hatabayeho kwangiza imikorere y'ibikoresho cyangwa kongera ibiciro byihishe, mu gihe cyo guhindura urwego rw'imigabane no kugabanya igihe cyo kugurisha ibicuruzwa.

II. Gahunda y'ubufatanye: Ni gute serivisi za LCL zishobora guhuza neza n'ibikenewe?

Nyuma yo gutanga amakuru arambuye, twahinduye uburyo bwa "LCL + FBA DDP" bwa Liam. Ingingo nyamukuru ni "kugabanya ibicuruzwa binini mo ibintu bito, guhuza umutungo, no kwemeza ko byose bikorerwa mu mucyo." Intambwe zihariye zo gushyira mu bikorwa ni izi zikurikira:

Isesengura ry'ibisabwa n'igenamigambi rya LCL: Dukurikije ibyo Liam yagurishije buri kwezi (hafi unite 300), twagize inama yo guhindura ibyiciro by'ibicuruzwa kugeza ku nshuro 1-2 ku kwezi, aho buri gihe haba hari unite 200-300. Ibi bikoresha serivisi za LCL mu guhuza ibicuruzwa biva ku bandi bagurisha mu nzira imwe yo kohereza ibicuruzwa, gusangira umwanya w'ibicuruzwa no guca ku itegeko ry' "ingano ntoya y'ibicuruzwa".
Gutunganya ubwikorezi bw'ibintu mu buryo bwinshi: Twahisemo umurongo wihariye: "Yiwu Warehouse (Ubushinwa) → Icyambu cya Ningbo (Sea Freight) → Icyambu cya Los Angeles (Customs Clearance) → Amazon FBA Warehouse." Igice cy'ubwikorezi bw'ibintu mu mazi gikoresha ubwikorezi bwihuse, igihe cyose cyo gutwara ibintu kigenzurwa mu minsi 22-25, kingana n'icy'ubwikorezi bw'ibintu mu mazi bwabanje (FCL).

Uburyo bwa DDP bufite ubwishingizi bwuzuye: Ibi birimo serivisi yuzuye ikubiyemo "umusoro ku misoro ya gasutamo + kwishyura gasutamo + gutanga ibicuruzwa bya nyuma," hamwe n'ibiciro byose bibarwa mbere y'igihe (nta kiguzi cyihishe). Itsinda ry'inzobere mu kwishyura gasutamo rishinzwe kohereza ibicuruzwa muri Amazon FBA. Inyandiko z'amategeko zirinda ibyago byo gutinda; Gukurikirana ibicuruzwa mu buryo bwihuse no guhuza ibicuruzwa: Binyuze mu guhuza API na Shopify backend ya Liam, amakuru y'ibicuruzwa n'amakuru yerekeye ubwikorezi birahuzwa, bigatuma abona aho ibicuruzwa biherereye mu gihe nyacyo no guhindura urutonde rw'ibicuruzwa bikurikira hashingiwe ku muvuduko w'ibicuruzwa.

III. Amakuru Avuga: Ibarura Nyaryo n'Ibisubizo byo Kugabanya Ikiguzi ku Kigero cya 40%

Nyuma y'amezi atatu y'ubufatanye, amakuru yose yagaragaje ko ibintu byakozwe neza cyane. Dukoresha "ibikoresho 200 byo guteka mu nkambi" nk'igice cyo kugereranya gihuriweho kugira ngo tugaragaze ingaruka zo kugabanya ikiguzi hamwe n'imibare yihariye:

Icyitonderwa: Amakuru yavuzwe haruguru ni impuzandengo y'amezi 3 kandi yakuyemo ingaruka z'ihindagurika ry'ivunjisha.

Uretse kugabanya ikiguzi mu buryo butaziguye, inyungu zitaziguye nazo ni nini cyane:

Imari igabanyije: Umubare ntarengwa w’ibicuruzwa byaguzwe wavuye kuri 800 ugera kuri 250, bigabanya imari y’ibikoresho kuva kuri 30.000 $ kugera kuri 9.500 $, bigabanya amafaranga arenga 20.000 $ yo kwamamaza no kwamamaza;
Kwihutisha ihindagurika ry’ibicuruzwa: Ihindagurika ry’ibicuruzwa ryagabanijwe kuva ku mezi 3 kugera ku minsi 45, bigabanya ibyago byo kuba ibicuruzwa bitaragurishwa ho 60% kandi birinda ibirarane by’ibicuruzwa by’igihembwe;
Gukuraho ikiguzi cyihishe: Nta gutinda kwemererwa kwishyura gasutamo cyangwa ibihano byo kubahiriza amategeko mu mezi 3, bikagabanya amafaranga y'inyongera agera ku $1,200.

Mu bitekerezo bye, Liam yagize ati: "Mbere natekerezaga ko kohereza ibicuruzwa bya LCL (Lean than Container Load) byakwirengagiza igihe cyangwa bikongera ingorane, ariko sinari niteze ko bizaba nta mpungenge kurusha mbere—nta mpamvu yo kwishyuza ibicuruzwa kuri gasutamo ubwanjye, nta mpungenge ku bintu by'ingenzi, kandi icy'ingenzi ni uko nazigama $6.50 kuri buri kintu. Dukurikije ibicuruzwa 300 byagurishijwe buri kwezi, ayo ni $1950 yiyongereyeho ku kwezi, cyangwa $23.400 ku mwaka, bingana n'ingengo y'imari y'inyongera yo kwamamaza."

IV. Ishingiro ry'Igabanuka ry'Ikiguzi: Ishingiro ry'Ibyiza Bitatu By'ingenzi bya Serivisi za LCL

Ikibazo cya Liam si icyabo cyonyine. Nyuma y’ingaruka zacyo zo kugabanya ikiguzi hari ibintu bitatu by’ingenzi bishyigikira serivisi ya Brand Empowerer LCL:

Ubushobozi bwo guhuza umutungo: Dushingiye ku bikoresho birenga 100.000 by’abatanga serivisi nziza n’imiyoboro irenga 100 y’ibikorwa by’ubufatanye, dushobora guhuza vuba ibyo LCL isaba ku nzira imwe n’icyiciro kimwe cy’ibicuruzwa, tukirinda ko LCL ikora neza kandi tukirinda gutegereza igihe kirekire ibicuruzwa;

Umucyo wa DDP: Ibiciro byose (ubwikorezi, imisoro ya gasutamo, amafaranga ya serivisi) bishyirwa imbere y'igihe, nta kiguzi cyihishe. Muri icyo gihe, gukoresha ubuhanga mu kwishyura ibicuruzwa muri gasutamo muri Amerika, EU, UK, n'utundi turere bitanga ubwisanzure 100%. Guha agaciro ibicuruzwa muri gasutamo byujuje ibisabwa, birinda gutinda no guhomba; Guhuza neza n'ibikenewe ku mbuga zigenga: Bigamije ubwikorezi buciriritse, bukunze gukoreshwa n'abacuruzi ba interineti bigenga nka Shopify na WooCommerce, bigabanya inzitizi za MOQ mu bijyanye n'ibikoresho bisanzwe, bigatuma ibicuruzwa bihuzwa n'ibice 20, bigahura neza n'uburyo bwo gucunga ibicuruzwa by'ibigo bito n'ibiciriritse.

V. Incamake: Ni abahe bagurisha Shopify bakwiriye serivisi zo guhuza ibicuruzwa?

Isuzuma rya Liam ryagaragaje ko serivisi zo guhuza ibicuruzwa atari "amahitamo yihariye," ahubwo ko zikwiriye ubwoko bukurikira bw'abagurisha ibicuruzwa bambuka imipaka:

Ibigo bito n'ibiciriritse bigurisha buri kwezi ibice 100-500 ariko ntibishobora kugura MOQ yo kohereza ibintu byose mu isanduku;

Abagurisha imbuga za interineti bigenga baha agaciro amafaranga yinjira kandi bashaka kugabanya ibirarane by'ububiko;

Ibigo bikora ku nyungu bifite ikiguzi cyo gutwara ibintu kirenga 20% by'ubucuruzi bwabyo kandi bisaba kugabanya ikiguzi neza;

Abagurisha bashya bahangayikishijwe n'ingaruka zo kwemererwa gucuruza ibicuruzwa ku misoro n'amategeko, bashaka ko ibikoresho "bicungwa icyarimwe".

Ishingiro ry'ibikorwa byambukiranya imipaka si "uko bihendutse ni ko byiza," ahubwo ni "uburyo bwiza bwo gukoresha amafaranga neza + ingaruka zishobora kugenzurwa." Serivisi ya Brand Empowerer's LCL (Less than Container Load) ifasha abacuruzi ba Shopify kubona uburinganire hagati yo kugabanya ikiguzi no koroshya ibintu binyuze mu guhuza ibikoresho, kunoza icyitegererezo, no guha ubushobozi busesuye.

Niba urubuga rwawe rwigenga rufite ibibazo nk'ibiciro biri hejuru by'ibikoresho, igitutu gikomeye cy'ububiko, ndetse no kugorana kwishyura ibicuruzwa bya gasutamo, ushobora kureba ikibazo cya Liam—rimwe na rimwe, guhindura uburyo bwo gutwara ibicuruzwa bishobora gutuma inyungu izamuka.