Akoranga Take: Me pēhea te whakaiti a te kaihoko Shopify i ngā utu whakahaere tuatahi mā te 40% mā roto i tā mātou ratonga LCL

Akoranga Take: Me pēhea te whakaiti a te kaihoko Shopify i ngā utu whakahaere tuatahi mā te 40% mā roto i tā mātou ratonga LCL

Mō ngā kaihoko hokohoko ipurangi whakawhiti-rohe, he whakapaunga pumau nui ngā utu whakahaere tuatahi—ina koa mō ngā kaihoko motuhake a Shopify. Nā te korenga o te mana whiriwhiri nui o ngā kaihoko nui ake, me te aro atu ki ngā pēhanga hurihanga taonga, he maha tonu ngā wā ka kitea rātou i roto i te raruraru: me utu ngā utu kaipuke nui, me kohi taonga rānei. I raru a Liam, te kaiwhakaū o tētahi waitohu taputapu o waho mai i te US, i tēnei raruraru mō te tau katoa tae noa ki tana tūtakitanga ki te ratonga LCL a Brand Empowerer, ā, i te mutunga ka tutuki i a ia te whakahekenga nui o ngā utu whakahaere tuatahi mā te 40%. I tēnei rā, ka arotakehia e tātou te tukanga katoa o tēnei "hurihanga whakaiti utu" mā te whakamahi i ngā raraunga tūturu me te rerengamahi katoa.

I. Papamuri Take: Te Raruraru Whakahaere me ngā Hiahia Matua o ngā Kaihoko Shopify

Ko te arotahi a Liam ki ngā taputapu tunu kai mō te puni māmā, me te uara ota toharite i waenga i te $89 me te $159, ko te nuinga ka hokona ki te mākete o Amerika Te Raki mā te pae Shopify. I mua i tana mahi tahi me mātou, e toru ngā uauatanga matua o tana tauira whakahaere: Te pēhanga nui mai i ngā tuku nui: Ko ana hoa whakahaere o mua i hiahia kia iti rawa te MOQ o te 500 ngā wahi mo ia puranga. Hei tohatoha i ngā utu tuku, me penapena e ia he 800 ngā wahi i te wā kotahi, neke atu i te $30,000 te whakapaipai, ā, ka hua ake he huringa huringa taonga tae atu ki te 3 marama. Ngā utu tuku wāhanga teitei: Mā te whakamahi i te utanga kaipuke uta ipu katoa (FCL), ko te utu katoa o ngā whakahaere wāhanga tuatahi (tae atu ki te utanga, ngā takoha tikanga, me ngā utu whakakore) he rite ki te $15.2 mo ia wahi, e 28% o te utu hua, he tino whakaiti i ngā tawhē hua. Te uaua ki te whakahaere i ngā utu huna: I puta ngā whakaroa nā ngā tuhinga whakakore tikanga kāore i oti me ngā take ture a Amazon FBA i ngā wā maha, ka puta he utu tāpiri mō te rokiroki, ngā utu tukatuka tere, me ētahi atu, me te mate kotahi teitei rawa atu i te $800.

I mārama tana tono matua: kia whakaitihia ngā whakapaunga whakahaere o te wāhanga tuatahi me te kore e whakararu i te whai huatanga o ngā whakahaere, e whakapiki rānei i ngā utu huna, me te whakarerekē ngāwari i ngā taumata taonga me te whakapoto i te huringa hurihanga taonga.

II. Mahere Mahi Tahi: Me pēhea e taea ai e ngā ratonga LCL te whakatutuki tika i te tono?

Whai muri i te whakawhitiwhiti kōrero taipitopito, i whakarite mātou i tētahi "otinga LCL + FBA DDP" whakauru mā Liam. Ko te kaupapa matua ko te "wehewehe i ngā tuku nui ki ngā tuku iti, te whakauru i ngā rauemi, me te whakarite kia mārama katoa." Ko ngā mahi whakatinanatanga motuhake koia ēnei:

Te Wehenga o ngā Whakaritenga me te Whakamahere LCL: I runga i ngā hoko ā-marama a Liam (tata ki te 300 waeine), i tūtohu mātou kia whakarerekētia ngā puranga tuku ki te 1-2 wā ia marama, me te 200-300 waeine e penapenahia ana i ia wā. Mā tēnei ka whakamahia ngā ratonga LCL hei whakakotahi i ngā taonga mai i ētahi atu kaihoko i runga i te huarahi tuku kotahi, hei tiritiri i te wāhi ipu me te wawahi i te here "rahinga ota iti rawa".
Te Arotau i te Kawe Waka Maha-Modal: I whiriwhiria e mātou tētahi raina motuhake: "Yiwu Warehouse (Haina) → Ningbo Port (Utauta Moana) → Los Angeles Port (Whakaaetanga Tikanga) → Amazon FBA Warehouse." Ka whakamahia e te wāhanga utanga moana te tuku tere, me te wā whakawhiti whānui e whakahaeretia ana i roto i te 22-25 rā, tata rite ki te utanga moana utanga ipu katoa (FCL) o mua.

Tauira DDP me te Kapinga Katoa: Kei roto i tēnei he ratonga katoa e kapi ana i ngā "taake tikanga + whakawātea tikanga + tuku whakamutunga," me ngā utu katoa i tatauhia i mua (kāore he utu huna). Ka whakahaerehia e te tīma whakawātea tikanga ngaio ngā tukunga Amazon FBA. Ka karohia ngā tūponotanga whakaroa e ngā tuhinga tutukitanga; Te aroturuki wā-tūturu me te hononga rarangi taonga: Mā te whakaurunga API ki te papamuri Shopify a Liam, ka tukutahitia ngā raraunga ota me ngā mōhiohio whakahaere, ka taea ai e ia te tiro i te tauwāhi o ngā taonga i te wā-tūturu me te whakarerekē i te puranga rarangi taonga e whai ake nei i runga i te auau hoko.

III. Ngā Kōrero a te Raraunga: Te Tatau Tuturu me ngā Hua o te Whakahekenga Utu 40%

I muri i ngā marama e toru o te mahi tahi, i whakaatuhia e ngā raraunga katoa he tino pai te arotautanga. Ka whakamahia e mātou "200 taputapu tunu kai puni" hei wae whakatairite kotahi hei whakaatu i te pānga whakaiti utu me ngā tatauranga motuhake:

Kia mōhio: Ko ngā raraunga o runga ake nei he toharite mō ngā marama e toru, ā, kua tangohia te pānga o ngā piki me ngā heke o te utu whakawhiti moni.

Haunga te whakaiti i ngā utu tika, he rite tonu te nui o ngā painga ā-kore:

Te iti o te whakapaipai kua herea: I heke te rahinga ota iti rawa mai i te 800 waeine ki te 250 waeine, i whakaiti i te whakapaipai rawa mai i te $30,000 ki te $9,500, ā, neke atu i te $20,000 te moni whiwhi mō te hokohoko me te whakatairanga;
Te whakateretere i te huringa o ngā taonga: I whakapotoa te huringa o ngā taonga mai i te 3 marama ki te 45 rā, ka whakaitihia te mōrearea o ngā taonga kāore i hokona mā te 60% me te karo i ngā rarangi hua o te wā;
Te whakakore i ngā utu huna: Kāore he whakaroa mō te tukunga taake, kāore hoki he whiu mō te tutuki i ngā whakaritenga i roto i ngā marama e 3, ka penapenahia he $1,200 pea i roto i ngā whakapaunga tāpiri.

I roto i āna urupare, i kī a Liam, "I te tīmatanga i whakaaro ahau ka whakaitihia te wā tika, ka whakapiki ake rānei i te raruraru mā ngā tuku LCL (Less than Container Load), engari kāore au i whakaaro ka nui ake te āwangawanga i mua—kāore he take ki te whakahaere i te whakawātea tāke, kāore he āwangawanga mō ngā whakatutukitanga, ā, ko te mea nui, he penapena $6.50 mō ia taonga. I runga i ngā hokonga ā-marama o te 300 taonga, he $1950 tāpiri tēnā ia marama, $23,400 rānei ia tau, he rite ki tētahi tahua hokohoko tāpiri."

IV. Te Kaupapa Matua o te Whakaiti Utu: Te Kaupapa Matua o ngā Painga Matua e 3 o ngā Ratonga LCL

Ehara i te mea ko te take a Liam anake. Kei muri i tōna pānga whakaiti utu ko ngā tautoko matua e toru o te ratonga LCL a Brand Empowerer:

Te Pūkenga Whakauru Rauemi: Mā te whakawhirinaki ki ngā rauemi kaiwhakarato kounga teitei neke atu i te 100,000 me ngā hongere mahi tahi neke atu i te 100, ka taea e mātou te whakatutuki wawe i ngā tono LCL mō te huarahi me te kāwai hua kotahi, kia pai ai te mahi a te LCL me te karo i ngā wā tatari roa mō ngā taonga;

Māramatanga DDP: Kua rāhuitia ngā utu katoa (uta, takoha tikanga, utu ratonga) i mua i te wā, kāore he utu huna. I te wā kotahi, mā te whakamahi i te tohungatanga ki te whakakore i ngā tikanga i te US, EU, UK, me ētahi atu rohe ka tino mārama te katoa. Te whakakore i ngā tikanga e ai ki ngā ture, te karo i ngā whakaroa me ngā mate; Te urutau ngāwari ki ngā hiahia paetukutuku motuhake: Mā te arotahi ki ngā āhuatanga tuku iti, auau teitei o ngā kaihoko paetukutuku motuhake pērā i a Shopify me WooCommerce, ka pakaruhia e ia ngā herenga MOQ o ngā mahi tuku iho, ka taea te whakakotahi i ngā tuku iti iho i te 20 ngā wahi, e tino ōrite ana ki te auau whakahaere taonga o ngā waitohu iti me te rahi-waenga.

V. Whakarāpopototanga: Ko ēhea kaihoko Shopify e tika ana mō ngā ratonga whakakotahi?

E whakaatu ana te arotake angitu a Liam ehara ngā ratonga whakakotahi i te "kōwhiringa motuhake," engari he pai mō ngā momo kaihoko whakawhiti-rohe e whai ake nei:

Ngā waitohu iti me te rahi-rahi me ngā hokonga ia marama o te 100-500 nga wahi kāore e taea te utu i te MOQ mō ngā tukunga katoa-kēhi;

Ngā kaihoko paetukutuku motuhake e whakanui ana i te rere o te moni me te hiahia ki te whakaiti i te rarangi taonga e toe ana;

Ngā waitohu e aro nui ana ki te hua me ngā utu whakahaere e neke atu ana i te 20% o ā rātou pakihi, ā, me whakaiti tika i ngā utu;

Kei te āwangawanga ngā kaihoko hou mō ngā mōrearea o te whakawātea tikanga me ngā tutukitanga ture, e hiahia ana ki te "whakahaere kotahi-mutu" mō ngā mahi whakahaere.

Ko te kaupapa matua o ngā mahi kawe taonga whakawhiti-rohe ehara i te mea ko "te iti o te utu, ko te pai ake," engari ko "te whai huatanga utu tino pai + te mōrearea ka taea te whakahaere." Ko te ratonga LCL (Less than Container Load) a Brand Empowerer e āwhina ana i ngā kaihoko Shopify ki te kimi i te taurite i waenga i te whakaiti utu me te whai huatanga mā te whakauru rauemi, te arotau tauira, me te whakamana whānui.

Mena kei te pāngia tō paetukutuku motuhake e ngā raruraru pēnei i te utu nui o ngā mahi kawe taonga, te pēhanga nui o ngā rawa, me te uaua o te whakawātea i ngā taonga a te iwi, me kōrero pea koe ki te take a Liam—i ētahi wā, mā te whakarerekē i te tauira kawe taonga ka hua ake he huarahi hou mō te tipu o te hua.