Nazarin Layi: Yadda Mai Sayar da Kayayyaki a Shopify Ya Rage Kudaden Kayayyaki na Farko da Kashi 40% Ta Hanyar Sabis ɗinmu na LCL

Nazarin Layi: Yadda Mai Sayar da Kayayyaki a Shopify Ya Rage Kudaden Kayayyaki na Farko da Kashi 40% Ta Hanyar Sabis ɗinmu na LCL

Ga masu siyar da kayayyaki ta intanet a kan iyakokin ƙasashen waje, farashin kayayyaki na farko babban farashi ne da aka ƙayyade—musamman ga masu siyar da kayayyaki masu zaman kansu na Shopify. Ba su da ikon ciniki mai yawa na manyan masu siyarwa da kuma fuskantar matsin lamba na jujjuyawar kaya, sau da yawa suna samun kansu cikin matsala: ko dai suna da tsadar jigilar kaya ko kuma tara kaya. Liam, wanda ya kafa wani kamfanin kera kayan aiki na waje daga Amurka, ya fuskanci wannan matsalar tsawon shekara guda har sai da ya ci karo da sabis na LCL na Brand Empowerer, wanda a ƙarshe ya sami raguwar kashi 40% a farashin jigilar kayayyaki na farko. A yau, za mu sake duba dukkan tsarin wannan "juyin juya halin rage farashi" ta amfani da ainihin bayanai da cikakken tsarin aiki.

I. Bayanin Shari'a: Matsalolin Kayan Aiki da Babban Bukatun Masu Sayar da Shopify

Kamfanin Liam ya mayar da hankali kan kayan girki masu sauƙi na sansani, tare da matsakaicin darajar oda tsakanin $89 da $159, galibi ana sayar da su ga kasuwar Arewacin Amurka ta hanyar shafin Shopify. Kafin ya yi haɗin gwiwa da mu, tsarin jigilar kayayyaki yana da manyan matsaloli guda uku: Babban matsin lamba daga jigilar kayayyaki masu yawa: Abokan hulɗarsa na baya suna buƙatar mafi ƙarancin MOQ na guda 500 a kowane rukuni. Don yaɗa farashin jigilar kayayyaki, dole ne ya tara guda 800 a lokaci guda, yana tara sama da $30,000 a cikin jari kuma yana haifar da zagayowar jujjuyawar kaya har zuwa watanni 3. Babban kuɗin jigilar kaya na na'ura: Ta amfani da cikakken kayan jigilar kaya na kwantena (FCL), jimillar kuɗin jigilar kayayyaki na farko (gami da jigilar kaya, harajin kwastam, da kuɗin sharewa) ya yi daidai da $15.2 a kowane yanki, wanda ya kai kashi 28% na farashin samfurin, yana matsa ribar riba sosai. Wahalar sarrafa kuɗaɗen da aka ɓoye: Jinkiri saboda rashin cikakkun takardun sharewa na kwastam da matsalolin bin ƙa'idodin Amazon FBA sun faru sau da yawa, suna haifar da ƙarin kuɗin cirewa na ajiya, kuɗin sarrafawa cikin sauri, da sauransu, tare da mafi girman asara ɗaya da ta wuce $800.

Babban buƙatarsa ​​a bayyane take: rage kuɗaɗen jigilar kayayyaki a matakin farko ba tare da yin illa ga ingancin jigilar kayayyaki ko ƙara kuɗaɗen ɓoye ba, yayin da ake daidaita matakan hannun jari da kuma rage tsarin jujjuyawar kaya.

II. Tsarin Haɗin gwiwa: Ta yaya ayyukan LCL za su iya daidaita buƙatu daidai?

Bayan cikakken bayani, mun tsara wani "mafita na LCL + FBA DDP" wanda aka haɗa don Liam. Babban ma'anar ita ce "raba manyan jigilar kaya zuwa ƙananan, haɗa albarkatu, da kuma tabbatar da cikakken bayyananne." Matakan aiwatarwa na musamman sune kamar haka:

Rarraba Bukatu da Tsarin LCL: Dangane da tallace-tallace na wata-wata na Liam (kimanin raka'a 300), mun ba da shawarar daidaita jigilar kaya zuwa sau 1-2 a wata, tare da tara raka'a 200-300 a kowane lokaci. Wannan yana amfani da ayyukan LCL don haɗa kayayyaki daga wasu masu siyarwa a kan hanyar jigilar kaya iri ɗaya, raba sararin kwantena da karya ƙa'idar "ƙaramin adadin oda".
Inganta Sufuri Mai Sauƙi: Mun zaɓi wani layi na musamman: "Yiwu Warehouse (China) → Tashar Jirgin Ruwa ta Ningbo (Jirgin Ruwa) → Tashar Jirgin Ruwa ta Los Angeles (Tsarin Kwastam) → Warehouse na Amazon FBA." Sashen jigilar kaya na teku yana amfani da jigilar kaya ta gaggawa, tare da sarrafa lokacin jigilar kaya gaba ɗaya cikin kwanaki 22-25, kusan iri ɗaya ne da jigilar kaya ta gaba ɗaya (FCL).

Tsarin DDP tare da Cikakken Rufewa: Wannan ya haɗa da cikakken sabis wanda ya ƙunshi "harajin kwastam + share kwastam + isar da mil na ƙarshe," tare da duk farashin da aka ƙididdige a gaba (babu ɓoyayyun kuɗaɗen). Ƙwararrun ƙungiyar share kwastam suna kula da jigilar kaya ta Amazon FBA. Takardun bin ƙa'idodi suna guje wa haɗarin jinkiri; Bin diddigin lokaci-lokaci da haɗin kaya: Ta hanyar haɗa API tare da ƙarshen baya na Liam's Shopify, bayanan oda da bayanai na dabaru suna daidaitawa, suna ba shi damar duba wurin kayayyaki a ainihin lokacin kuma daidaita rukunin kaya na gaba bisa ga tsarin tallace-tallace.

III. Bayanai Suna Magana: Lissafi na Ainihin da Sakamakon Rage Farashi da Kashi 40%.

Bayan watanni uku na haɗin gwiwa, duk bayanan sun nuna ingantaccen haɓakawa. Muna amfani da "kayan girki na zango 200" a matsayin wani yanki na kwatantawa ɗaya don gabatar da tasirin rage farashi tare da takamaiman alkaluma:

Lura: Bayanan da ke sama matsakaicin watanni 3 ne kuma sun rage tasirin canjin farashin musayar kuɗi.

Baya ga rage farashi kai tsaye, fa'idodin da ba na kai tsaye ba suna da yawa daidai gwargwado:

Rage yawan jari da aka haɗa: Mafi ƙarancin adadin oda ya ragu daga raka'a 800 zuwa raka'a 250, wanda ya rage babban jari daga $30,000 zuwa $9,500, wanda ya 'yantar da sama da $20,000 a cikin kuɗin shiga don tallatawa da tallatawa;
Saurin jujjuyawar kaya: An rage zagayowar jujjuyawar kaya daga watanni 3 zuwa kwanaki 45, wanda hakan ya rage haɗarin samun kaya da ba a sayar ba da kashi 60% kuma ya guji sake komawa ga kayayyakin da aka yi a lokacin da ake buƙata;
Kawar da kuɗaɗen da aka ɓoye: Babu jinkiri wajen share kwastam ko kuma hukuncin bin ƙa'ida cikin watanni 3, wanda hakan ke adana kusan dala 1,200 a cikin ƙarin kuɗaɗe.

A cikin ra'ayoyinta, Liam ta ce, "Da farko na yi tunanin jigilar kaya na LCL (Ƙasa da Kwantena) zai sadaukar da lokaci ko ƙara wahala, amma ban yi tsammanin zai fi zama ba tare da damuwa ba fiye da da - babu buƙatar kula da share kwastam da kaina, babu damuwa game da muhimman abubuwa, kuma mafi mahimmanci, tanadin $6.50 ga kowane kaya. Dangane da tallace-tallace na kayayyaki 300 na wata-wata, wannan ƙarin $1950 ne a kowane wata, ko $23,400 a kowace shekara, daidai da ƙarin kasafin kuɗin talla."

IV. Babban Rage Farashi: Babban Ma'anar Manyan Fa'idodi 3 na Ayyukan LCL

Shari'ar Liam ba ta kaɗai ba ce. Bayan tasirin rage farashi akwai manyan tallafi guda uku na sabis ɗin LCL na Brand Empowerer:

Ƙarfin Haɗa Albarkatu: Dangane da albarkatun masu samar da kayayyaki masu inganci sama da 100,000 da kuma hanyoyin haɗin gwiwa sama da 100 na jigilar kayayyaki, za mu iya daidaita buƙatun LCL cikin sauri don hanya ɗaya da nau'in samfura, tabbatar da ingancin LCL da kuma guje wa dogon lokacin jira don kaya;

Bayyana Gaskiyar DDP: Duk farashi (jigilar kaya, harajin kwastam, kuɗin sabis) ana kulle su a gaba, ba tare da ɓoye farashi ba. A lokaci guda, amfani da ƙwarewar share kwastam a Amurka, EU, Burtaniya, da sauran yankuna yana tabbatar da bayyananne 100%. Tabbatar da kwastam mai bin ƙa'ida, guje wa jinkiri da asara; Sauƙaƙa daidaitawa ga buƙatun gidan yanar gizo masu zaman kansu: Yin niyya ga ƙananan rukuni, halayen jigilar kaya masu yawa na masu siyar da gidan yanar gizo masu zaman kansu kamar Shopify da WooCommerce, yana karya iyakokin MOQ na jigilar kayayyaki na gargajiya, yana ba da damar haɗa jigilar kaya kamar guda 20, daidai da tsarin sarrafa kaya na ƙananan da matsakaitan samfura.

V. Takaitawa: Waɗanne masu sayar da Shopify ne suka dace da ayyukan haɗaka?

Nasarar da Liam ya samu wajen yin bita ta tabbatar da cewa ayyukan haɗaka ba "zaɓin musamman ba ne," amma sun dace da waɗannan nau'ikan masu siyarwa na ketare iyaka:

Ƙananan kamfanoni da matsakaitan kamfanoni masu tallace-tallace na kowane wata na guda 100-500 waɗanda ba za su iya biyan MOQ don jigilar kaya gaba ɗaya ba;

Masu siyar da gidajen yanar gizo masu zaman kansu waɗanda ke daraja kwararar kuɗi kuma suna son rage koma bayan kaya;

Alamun kasuwanci masu saurin fahimta tare da farashin jigilar kayayyaki sama da kashi 20% na kasuwancinsu kuma suna buƙatar ingantaccen rage farashi;

Sabbin masu siyarwa suna damuwa game da haɗarin share kwastam da bin ƙa'idodi waɗanda ke son jigilar kayayyaki "wanda aka sarrafa shi sau ɗaya".

Babban aikin jigilar kayayyaki tsakanin iyakoki ba shine "mafi arha ba," amma "mafi kyawun inganci da haɗari mai kyau." Sabis na LCL (Ƙasa da Kwantena Load) na Brand Empowerer yana taimaka wa masu siyar da Shopify su sami daidaito tsakanin rage farashi da dacewa ta hanyar haɗa albarkatu, inganta samfura, da kuma ƙarfafawa gaba ɗaya.

Idan gidan yanar gizonku mai zaman kansa yana fuskantar matsaloli kamar tsadar kayayyaki, matsin lamba mai yawa ga kaya, da kuma rashin biyan haraji mai sarkakiya, kuna iya komawa ga shari'ar Liam - wani lokacin, canza tsarin jigilar kayayyaki na iya buɗe sabbin hanyoyi don haɓaka riba.