Thuto ea Nyeoe: Kamoo Morekisi oa Shopify a Fokolitseng Litšenyehelo tsa Thepa ea Pele ka 40% ka Tšebeletso ea Rona ea LCL

Thuto ea Nyeoe: Kamoo Morekisi oa Shopify a Fokolitseng Litšenyehelo tsa Thepa ea Pele ka 40% ka Tšebeletso ea Rona ea LCL

Bakeng sa barekisi ba khoebo ea inthanete ba tšelang meeli, litšenyehelo tsa thepa ea pele ke litšenyehelo tse kholo tse tsitsitseng—haholo-holo bakeng sa barekisi ba ikemetseng ba Shopify. Ka lebaka la ho hloka matla a mangata a ho buisana a barekisi ba baholo le ho tobana le likhatello tsa ho fetola thepa, hangata ba iphumana ba le bothateng: ba jara litšenyehelo tse phahameng tsa ho romela thepa kapa ba bokella thepa. Liam, mothehi oa lets'oao la lisebelisoa tsa kantle ho tsoa US, o ile a tšoenngoa ke bothata bona selemo sohle ho fihlela a kopana le tšebeletso ea LCL ea Brand Empowerer, qetellong a fihlella phokotso e kholo ea 40% litšenyehelong tsa thepa ea pele. Kajeno, re tla hlahloba ts'ebetso eohle ea "phetoho ena ea phokotso ea litšenyehelo" re sebelisa data ea 'nete le mokhoa o felletseng oa mosebetsi.

I. Semelo sa Nyeoe: Bothata ba Thepa le Litlhoko tsa Bohlokoa tsa Barekisi ba Shopify

Letšoao la Liam le shebane le lijana tsa ho pheha tse bobebe tsa ho hloma liahelo, tse nang le boleng bo tloaelehileng ba odara pakeng tsa $89 le $159, tse rekisoang haholo-holo 'marakeng oa Amerika Leboea ka sebaka sa Shopify. Pele a sebelisana le rona, mohlala oa hae oa thepa o ne o e-na le lintlha tse tharo tsa bohlokoa: Khatello e phahameng e tsoang ho thepa e ngata: Balekane ba hae ba pele ba thepa ba ne ba hloka bonyane MOQ ea likotoana tse 500 ka sehlopha. Ho arola litšenyehelo tsa ho romella, o ile a tlameha ho boloka likotoana tse 800 ka nako, a kopanya chelete e fetang $30,000 'me a fella ka potoloho ea phetoho ea thepa e fihlang ho likhoeli tse 3. Litšenyehelo tse phahameng tsa ho romella thepa: Ka ho sebelisa thepa e felletseng ea likepe (FCL), litšenyehelo tsohle tsa thepa ea pele (ho kenyeletsoa thepa, litefiso tsa lekhetho le lekhetho le lekhetho) li ne li lekana le $15.2 ka sengoathoana, li etsa 28% ea litšenyehelo tsa sehlahisoa, li hatella phaello haholo. Bothata ba ho laola litšenyehelo tse patiloeng: Litieho ka lebaka la litokomane tse sa fellang tsa ho tlosa thepa ea lekhetho le mathata a ho latela melao ea Amazon FBA li etsahetse ka makhetlo a mangata, li baka litefiso tse ling tsa polokelo ea polokelo, litefiso tsa ts'ebetso tse potlakileng, jj., ka tahlehelo e le 'ngoe e phahameng ka ho fetisisa e fetang $800.

Tlhoko ea hae ea mantlha e ne e hlakile: ho fokotsa litšenyehelo tsa thepa tsa mohato oa pele ntle le ho beha katleho ea thepa kotsing kapa ho eketsa litšenyehelo tse patehileng, ha ka nako e ts'oanang ho fetola maemo a setoko ka mokhoa o feto-fetohang le ho khutsufatsa potoloho ea phetoho ea thepa.

II. Morero oa Tšebelisano-'moho: Litšebeletso tsa LCL li ka tsamaisana joang le tlhoko ka nepo?

Kamora puisano e qaqileng, re entse hore tharollo ea "LCL + FBA DDP" e kopaneng e be ea mofuta o ikhethileng bakeng sa Liam. Ntlha ea bohlokoa ke "ho arola thepa e kholo ka e menyenyane, ho kopanya mehloli, le ho netefatsa pepeneneng e felletseng." Mehato e tobileng ea ts'ebetsong ke e latelang:

Karohano ea Litlhoko le Moralo oa LCL: Ho latela thekiso ea khoeli le khoeli ea Liam (liyuniti tse ka bang 300), re khothalelitse ho fetola lihlopha tsa thomello ho makhetlo a 1-2 ka khoeli, ka liyuniti tse 200-300 tse bolokiloeng nako le nako. Sena se sebelisa litšebeletso tsa LCL ho kopanya thepa e tsoang ho barekisi ba bang tseleng e tšoanang ea thomello, ho arolelana sebaka sa lijana le ho roba thibelo ea "boholo ba odara".
Ntlafatso ea Lipalangoang tsa Mefuta e Mengata: Re khethile mohala o inehetseng: "Yiwu Warehouse (China) → Ningbo Port (Sea Freight) → Los Angeles Port (Customs Clearance) → Amazon FBA Warehouse." Karolo ea thepa ea likepe e sebelisa thomello e potlakileng, ka nako eohle ea lipalangoang e laoloang matsatsing a 22-25, e batlang e tšoana le thepa ea likepe e fetileng e tletseng lijana (FCL).

Mohlala oa DDP o nang le Tšireletso e Felletseng: Sena se kenyelletsa tšebeletso e felletseng e akaretsang "makhetho a lekhetho + tumello ea lekhetho + thomello ea ho qetela," ka litšenyehelo tsohle tse baloang esale pele (ha ho litšenyehelo tse patiloeng). Sehlopha sa litsebi sa tumello ea lekhetho se sebetsana le thomello ea Amazon FBA. Litokomane tsa ho latela melao li qoba likotsi tsa tieho; Ho latela le ho hokahana ha thepa ka nako ea sebele: Ka ho kopanngoa ha API le backend ea Liam ea Shopify, tlhahisoleseling ea data ea odara le ea thepa lia hokahanngoa, e mo lumellang ho bona sebaka sa thepa ka nako ea sebele le ho fetola sehlopha se latelang sa thepa ho latela morethetho oa thekiso.

III. Lintlha li Bua: Palo ea 'Nete le Liphetho tsa Phokotso ea Litšenyehelo ea 40%

Kamora likhoeli tse tharo tsa tšebelisano-'moho, lintlha tsohle li bontšitse ntlafatso e kholo. Re sebelisa "lisebelisoa tsa ho pheha tse 200 tsa ho hloma liahelo" e le yuniti e kopaneng ea papiso ho hlahisa phello ea phokotso ea litšenyehelo ka lipalo tse itseng:

Ela Hloko: Lintlha tse ka holimo ke karolelano ea likhoeli tse 3 'me li ntšitse tšusumetso ea ho feto-fetoha ha sekhahla sa phapanyetsano.

Ho phaella phokotsong e tobileng ea litšenyehelo, melemo e sa tobang le eona e bohlokoa ka ho lekana:

Chelete e fokotsehileng e tlamiloeng: Palo e fokolang ea odara e fokotsehile ho tloha ho li-unit tse 800 ho ea ho li-unit tse 250, e leng se fokotsang chelete ea thepa ho tloha ho $30,000 ho ea ho $9,500, e leng se lokollang chelete e fetang $20,000 bakeng sa papatso le papatso;
Phetoho e potlakileng ea thepa e rekisoang: Potoloho ea phetisetso ea thepa e rekisoang e ile ea khutsufatsoa ho tloha likhoeling tse 3 ho ea matsatsing a 45, e leng se ileng sa fokotsa kotsi ea thepa e sa rekisoang ka 60% le ho qoba ho salla morao ha lihlahisoa tsa sehla;
Ho felisa litšenyehelo tse patiloeng: Ha ho tieho ea ho tlosoa ha lekhetho la lekhetho kapa likotlo tsa ho latela melao nakong ea likhoeli tse 3, ho boloka chelete e ka bang $1,200 litšenyehelong tse ling.

Maikutlong a hae, Liam o boletse, "Qalong ke ne ke nahana hore thepa ea LCL (Less than Container Load) e tla tela nako kapa e eketse mathata, empa ke ne ke sa lebella hore e be ntle ho matšoenyeho ho feta pele—ha ho hlokahale hore ke sebetsane le ho hlakola thepa ea lekhetho ka bonna, ha ho na matšoenyeho ka mehato ea bohlokoa, 'me habohlokoa le ho feta, ke boloke $6.50 ka ntho. Ho latela thekiso ea khoeli le khoeli ea lintho tse 300, ke $1950 e eketsehileng ka khoeli, kapa $23,400 ka selemo, e lekanang le tekanyetso e eketsehileng ea papatso."

IV. Motheo oa Phokotso ea Litšenyehelo: Motheo oa Melemo e 3 e Meholo ea Litšebeletso tsa LCL

Nyeoe ea Liam ha se taba e ikhethang. Ka mor'a phello ea eona ea phokotso ea litšenyehelo ho na le litšehetso tse tharo tsa mantlha tsa tšebeletso ea Brand Empowerer's LCL:

Bokhoni ba ho Kopanya Mehlodi: Re itshetlehile ka mehlodi e fetang 100,000 ya bafepedi ba boleng bo hodimo le dikanale tse fetang 100 tsa tshebedisano mmoho tsa thepa, re ka kgona ho bapisa ditlhoko tsa LCL kapele bakeng sa tsela e tshwanang le sehlopha sa dihlahiswa, re netefatsa katleho ya LCL le ho qoba dinako tse telele tsa ho emela thepa;

Ponaletso ea DDP: Litšenyehelo tsohle (thepa, makhetho a lekhetho, litefiso tsa tšebeletso) li notleloa esale pele, ntle le litšenyehelo tse patiloeng. Ka nako e le 'ngoe, ho sebelisa boiphihlelo ba ho tlosa thepa ea lekhetho US, EU, UK le libaka tse ling ho netefatsa pepeneneng ea 100%. Ho tlosa thepa ea lekhetho ho latela melao, ho qoba tieho le tahlehelo; Ho ikamahanya le maemo ho latela litlhoko tsa sebaka sa marang-rang se ikemetseng: Ho shebana le litšobotsi tsa ho romella tse nyane, tse etsahalang khafetsa tsa barekisi ba libaka tsa marang-rang ba ikemetseng joalo ka Shopify le WooCommerce, ho feta meeli ea MOQ ea thepa ea setso, ho lumella ho kopanngoa ha thepa e nyane joalo ka likotoana tse 20, ho tsamaisana hantle le morethetho oa tsamaiso ea thepa ea lihlahisoa tse nyane le tse mahareng.

V. Kakaretso: Ke barekisi bafe ba Shopify ba loketseng lits'ebeletso tsa ho kopanya?

Tlhahlobo e atlehileng ea Liam e paka hore lits'ebeletso tsa ho kopanya ha se "khetho e khethehileng," empa li loketse mefuta e latelang ea barekisi ba tšelang meeli:

Lihlahisoa tse nyane le tse mahareng tse nang le thekiso ea khoeli le khoeli ea likotoana tse 100-500 tse sa khoneng ho lefella MOQ bakeng sa thepa e felletseng;

Barekisi ba ikemetseng ba liwebsaete ba ananelang phallo ea chelete 'me ba batla ho fokotsa mesaletsa ea thepa e bolokiloeng;

Lihlahisoa tse shebaneng le phaello tse nang le litšenyehelo tsa thepa tse fetang 20% ​​ea khoebo ea tsona 'me li hloka phokotso e nepahetseng ea litšenyehelo;

Barekisi ba bacha ba tšoenyehile ka likotsi tsa ho tlosoa ha thepa le ho latela melao ea lekhetho, ba batlang "litsamaiso tse laoloang ke motho ka mong".

Motheo oa thepa e tšelang meeli ha se "ha theko e tlase e le betere," empa ke "bokgoni bo botle ba litšenyehelo + kotsi e ka laoloang." Tšebeletso ea Brand Empowerer ea LCL (Less than Container Load) e thusa barekisi ba Shopify ho fumana tekano lipakeng tsa phokotso ea litšenyehelo le boiketlo ka ho kopanya mehloli, ntlafatso ea mehlala le matlafatso e felletseng.

Haeba websaete ea hau e ikemetseng le eona e tobane le mathata a kang litšenyehelo tse phahameng tsa thepa, khatello e boima ea thepa, le ho tlosoa ha thepa ka mokhoa o rarahaneng oa lekhetho, u ka 'na ua batla ho sheba nyeoe ea Liam—ka linako tse ling, ho fetola mohlala oa thepa ho ka bula menyetla e mecha ea kholo ea phaello.