Phunziro la Nkhani: Momwe Wogulitsa Shopify Anachepetsera Mtengo Woyamba wa Zinthu ndi 40% Kudzera mu Utumiki Wathu wa LCL

Phunziro la Nkhani: Momwe Wogulitsa Shopify Anachepetsera Mtengo Woyamba wa Zinthu ndi 40% Kudzera mu Utumiki Wathu wa LCL

Kwa ogulitsa malonda apa intaneti ochokera m'mayiko ena, ndalama zogulira zinthu zoyamba ndi ndalama zokhazikika—makamaka kwa ogulitsa odziyimira pawokha a Shopify. Posowa mphamvu zambiri zogulira zinthu zoyamba kuchokera kwa ogulitsa akuluakulu komanso akukumana ndi mavuto okhudzana ndi kugulitsa zinthu zoyamba, nthawi zambiri amakhala ndi vuto: mwina amawononga ndalama zambiri zotumizira kapena amasonkhanitsa zinthu zoyamba. Liam, yemwe anayambitsa kampani yogulitsa zida zakunja ku US, adavutika ndi vutoli kwa chaka chonse mpaka atakumana ndi ntchito ya Brand Empowerer's LCL, zomwe pamapeto pake zidachepetsa kwambiri 40% ya ndalama zoyambira zogulira zinthu zoyamba. Lero, tiwunikanso njira yonse ya "kusintha kwa kuchepetsa ndalama" pogwiritsa ntchito deta yeniyeni komanso njira yonse yogwirira ntchito.

I. Mbiri ya Nkhani: Vuto la Kayendetsedwe ka Zinthu ndi Zosowa Zazikulu za Ogulitsa Shopify

Mtundu wa Liam umayang'ana kwambiri pa zophikira zopepuka zokagona, zomwe mtengo wake wapakati ndi pakati pa $89 ndi $159, zomwe zimagulitsidwa makamaka ku msika wa North America kudzera patsamba la Shopify. Asanagwirizane nafe, chitsanzo chake cha zoyendera chinali ndi zinthu zitatu zofunika kwambiri: Kupanikizika kwakukulu kuchokera ku kutumiza katundu wambiri: Ogwirizana naye akale a zoyendera ankafunika MOQ yosachepera zidutswa 500 pa gulu lililonse. Kuti awononge ndalama zotumizira, anayenera kusunga zidutswa 800 nthawi imodzi, zomwe zinapanga ndalama zoposa $30,000 ndipo zinapangitsa kuti katundu azigulitsidwa kwa miyezi itatu. Ndalama zambiri zotumizira katundu: Pogwiritsa ntchito katundu wonse wa chidebe (FCL) panyanja, ndalama zonse zoyendera katundu (kuphatikizapo katundu, misonkho ya msonkho, ndi ndalama zoyendera katundu) zinali zofanana ndi $15.2 pa chidutswa chilichonse, zomwe zinali 28% ya mtengo wazinthuzo, zomwe zinachepetsa kwambiri phindu. Kuvuta kuwongolera ndalama zobisika: Kuchedwa chifukwa cha zikalata zosakwanira zoyendera katundu ndi mavuto okhudzana ndi kutsatira malamulo a Amazon FBA kunachitika kangapo, zomwe zinapangitsa kuti ndalama zowonjezera zosungiramo katundu ziwonjezeke, ndalama zoyendetsera ntchito mwachangu, ndi zina zotero, ndipo kutayika kwakukulu kwambiri kunapitirira $800.

Cholinga chake chachikulu chinali chodziwikiratu: kuchepetsa ndalama zoyendetsera zinthu popanda kusokoneza magwiridwe antchito a zinthu kapena kuwonjezera ndalama zobisika, komanso kusintha milingo ya masheya ndikufupikitsa nthawi yogulira zinthu.

II. Ndondomeko Yogwirizana: Kodi ntchito za LCL zingagwirizane bwanji ndi kufunikira kolondola?

Pambuyo polankhulana mwatsatanetsatane, tinasintha njira yolumikizirana ya "LCL + FBA DDP" ya Liam. Mfundo yaikulu ndi "kugawa katundu wamkulu m'magulu ang'onoang'ono, kuphatikiza zinthu, ndikuwonetsetsa kuti zinthu zikuwonekera bwino." Njira zenizeni zogwiritsira ntchito ndi izi:

Kusanthula Zofunikira ndi Kukonzekera kwa LCL: Kutengera ndi malonda a Liam pamwezi (pafupifupi mayunitsi 300), tidapereka lingaliro losintha magulu otumizira kuti akhale nthawi imodzi kapena ziwiri pamwezi, ndi mayunitsi 200-300 omwe amasungidwa nthawi iliyonse. Izi zimagwiritsa ntchito ntchito za LCL kuphatikiza katundu kuchokera kwa ogulitsa ena panjira yomweyo yotumizira, kugawana malo okhala ndi zidebe ndikuphwanya lamulo la "kuchuluka kocheperako kwa oda".
Kukonza Mayendedwe Osiyanasiyana: Tinasankha mzere wapadera: "Yiwu Warehouse (China) → Ningbo Port (Sea Freight) → Los Angeles Port (Customs Clearance) → Amazon FBA Warehouse." Gawo la katundu wa panyanja limagwiritsa ntchito kutumiza mwachangu, ndipo nthawi yonse yoyendera imayendetsedwa mkati mwa masiku 22-25, pafupifupi mofanana ndi katundu wapanyanja wathunthu (FCL) wakale.

Mtundu wa DDP Wokhala ndi Chivundikiro Chonse: Izi zikuphatikizapo ntchito yonse yophatikizapo "ndalama za msonkho + kuchotsera msonkho + kutumiza katundu motsatira njira yomaliza," ndi ndalama zonse zomwe zimawerengedwa pasadakhale (palibe ndalama zobisika). Gulu la akatswiri ochotsera katundu motsatira njira yoyendetsera katundu limayang'anira kutumiza kwa Amazon FBA. Zolemba zotsatizana zimapewa zoopsa zochedwa; Kutsata katundu nthawi yeniyeni ndi kulumikizana ndi katundu: Kudzera mu API yophatikizidwa ndi backend ya Liam ya Shopify, zambiri za oda ndi zidziwitso za logistics zimagwirizanitsidwa, zomwe zimamulola kuwona komwe katundu ali panthawi yeniyeni ndikusintha gulu lotsatira la katundu kutengera kuchuluka kwa malonda.

III. Deta Ikulankhula: Kuwerengera Kwenikweni ndi Zotsatira za Kuchepetsa Mtengo ndi 40%

Pambuyo pa miyezi itatu yogwirizana, deta yonse inawonetsa kukonza kwakukulu. Timagwiritsa ntchito "ziwiya 200 zophikira m'misasa" ngati gawo loyerekeza limodzi kuti tipereke zotsatira zochepetsera mtengo ndi ziwerengero zinazake:

Dziwani: Deta yomwe ili pamwambapa ndi avareji ya miyezi itatu ndipo yachepetsa zotsatira za kusinthasintha kwa mitengo yosinthira ndalama.

Kuwonjezera pa kuchepetsa mtengo mwachindunji, ubwino wosalunjika ndi wofanana:

Kuchepetsa ndalama zomwe zayikidwa: Kuchuluka kwa maoda ocheperako kunachepa kuchoka pa mayunitsi 800 kufika pa mayunitsi 250, kuchepetsa ndalama zomwe zasungidwa kuchokera pa $30,000 kufika pa $9,500, zomwe zinapangitsa kuti ndalama zopitilira $20,000 zogulitsira ndi kutsatsa ziwonjezeke;
Kuchuluka kwa katundu wogulitsidwa m'sitolo: Nthawi yogulitsa zinthu zogulitsidwa m'sitolo inachepetsedwa kuchoka pa miyezi itatu kufika pa masiku 45, zomwe zinachepetsa chiopsezo cha katundu wosagulitsidwa ndi 60% komanso kupewa kuchuluka kwa zinthu zomwe zagulitsidwa m'nyengo zosiyanasiyana;
Kuchotsa ndalama zobisika: Palibe kuchedwa kwa kuchotsera msonkho kapena zilango zotsatila malamulo mkati mwa miyezi itatu, zomwe zingapulumutse ndalama zowonjezera pafupifupi $1,200.

Mu ndemanga yake, Liam anati, "Poyamba ndimaganiza kuti kutumiza katundu wa LCL (Less than Container Load) kungachepetse nthawi kapena kuonjezera mavuto, koma sindinkayembekezera kuti kudzakhala kopanda nkhawa kuposa kale—sindinafunikire kuchita zochotsera msonkho ndekha, sindinkadandaula za zinthu zofunika kwambiri, komanso chofunika kwambiri, kusunga ndalama zokwana $6.50 pa chinthu chilichonse. Kutengera ndi malonda a mwezi uliwonse a zinthu 300, imeneyo ndi ndalama yowonjezera ya $1950 pamwezi, kapena $23,400 pachaka, yofanana ndi bajeti yowonjezera yotsatsa."

IV. Chiyambi cha Kuchepetsa Mtengo: Mfundo Yofunika Kwambiri ya Ubwino Waukulu Utatu wa Ntchito za LCL

Nkhani ya Liam si nkhani yokhayokha. Kumbuyo kwa zotsatira zake zochepetsera ndalama pali zinthu zitatu zofunika kwambiri zomwe zikuthandizira ntchito ya Brand Empowerer's LCL:

Kutha Kuphatikiza Zinthu: Podalira zinthu zoposa 100,000 zogulitsa zapamwamba komanso njira zogwirira ntchito zopitilira 100, titha kukwaniritsa zosowa za LCL panjira yomweyo ndi gulu la zinthu, kuonetsetsa kuti LCL ikugwira ntchito bwino komanso kupewa kudikira nthawi yayitali kwa katundu;

Kuwonekera kwa DDP: Ndalama zonse (katundu, misonkho ya msonkho, ndalama zolipirira ntchito) zimayikidwa pasadakhale, popanda ndalama zobisika. Nthawi yomweyo, kugwiritsa ntchito ukatswiri wochotsa katundu ku US, EU, UK, ndi madera ena kumatsimikizira kuwonekera bwino 100%. Kuchotsa katundu motsatira malamulo a msonkho, kupewa kuchedwa ndi kutayika; Kusintha kosinthika ku zosowa za tsamba lodziyimira pawokha: Kuyang'ana kwambiri makhalidwe ang'onoang'ono, otumizira pafupipafupi a ogulitsa mawebusayiti odziyimira pawokha monga Shopify ndi WooCommerce, kumadutsa malire a MOQ azinthu zachikhalidwe, kulola kuphatikiza katundu wocheperako mpaka zidutswa 20, zomwe zimagwirizana bwino ndi kayendetsedwe ka zinthu zamakampani ang'onoang'ono ndi apakatikati.

V. Chidule: Ndi ogulitsa ati a Shopify omwe ali oyenera ntchito zophatikiza?

Ndemanga yopambana ya Liam ikutsimikizira kuti ntchito zophatikiza si "chisankho chapadera," koma ndizoyenera mitundu yotsatirayi ya ogulitsa omwe amachokera kumayiko ena:

Makampani ang'onoang'ono ndi apakatikati omwe amagulitsa zinthu 100-500 pamwezi omwe sangakwanitse kugula MOQ yotumizira katundu wonse;

Ogulitsa mawebusayiti odziyimira pawokha omwe amayamikira ndalama zomwe zimalowa ndipo akufuna kuchepetsa kuchuluka kwa zinthu zomwe zili m'sitolo;

Makampani omwe amaganizira phindu lawo, omwe amawononga ndalama zoyendetsera zinthu zopitilira 20% ya bizinesi yawo ndipo amafunika kuchepetsa ndalama moyenera;

Ogulitsa atsopano akuda nkhawa ndi zoopsa zochotsera msonkho wa misonkho ndi kutsata malamulo omwe akufuna kuti zinthu ziziyendetsedwa ndi "kamodzi kokha".

Cholinga chachikulu cha zinthu zodutsa malire si "chotsika mtengo kwambiri," koma "kugwiritsira ntchito bwino ndalama + chiopsezo chowongolera." Ntchito ya Brand Empowerer's LCL (Less than Container Load) imathandiza ogulitsa Shopify kupeza mgwirizano pakati pa kuchepetsa ndalama ndi kusavuta kudzera mu kuphatikiza zinthu, kukonza bwino njira, komanso kulimbikitsa kwathunthu.

Ngati tsamba lanu lodziyimira pawokha likukumananso ndi mavuto monga kukwera mtengo kwa zinthu zoyendera, kukakamizidwa kwakukulu kwa zinthu zomwe zili m'sitolo, komanso kuchotsedwa kwa zinthu zovuta kuchokera ku misonkho, mungafune kutchula nkhani ya Liam—nthawi zina, kusintha njira yoyendera zinthu kungatsegule njira zatsopano zopezera phindu.