Me pēhea te karo i te "whiu" o te pūnaha i muri i te whare putunga: Ngā rautaki whakahaere kua whakatikatikaina hei ārai i ngā hua iti te hoko kei uru ki ngā whare putunga utu nui

Me pēhea te karo i te "whiu" o te pūnaha i muri i te whare putunga: Ngā rautaki whakahaere kua whakatikatikaina hei ārai i ngā hua iti te hoko kei uru ki ngā whare putunga utu nui

Ko te whāinga tuatahi o te tikanga putunga taonga a Amazon FBA he whakapai ake i te whai huatanga o ngā mahi kawe taonga me te arotau i te wheako o te kaihoko mā roto i ngā putunga taonga tata. Heoi, mō ngā kaihoko whakawhiti-rohe, kua roa te kore taurite o ngā taonga i muri i te putunga taonga hei take mamae noa i te mahi. Ina koa, ko te tohatoha hē a te rauropi o ngā hua iti-te-nekehanga ki ngā putunga taonga utu nui, utu nui i Ūropi me te US ka piki tika ngā utu rokiroki me te whakakore i ngā tawhē hua, ka noho hei "mahanga huna" mō te tini o ngā kaihoko. Hei kaiwhakarato ratonga e whai wāhi nui ana ki ngā mahi kawe taonga a Amazon FBA me te whakamana i te mekameka tuku waitohu, ko Brand Empowerer, i runga i tōna wheako mahi e mahi ana ki te neke atu i te 100 waitohu whakawhiti-rohe, ka tīmata mai i te take mamae tuarua o te kore taurite o ngā taonga i muri i te putunga taonga, ka wetewete i te arorau o te tohatoha rauropi, ka tohatoha i ngā rautaki whakahaere kua whakatikatikaina hei ārahi i te rauropi me ngā raraunga me te karo i te kore taurite i roto i ngā putunga taonga utu nui, me te whakarite kia tino whakapai ake te putunga taonga a FBA i te whai huatanga o te mahi, kaua e waiho hei kawenga utu.

I. Ngā Wāhi Mamae Tuarua o te Kore-taurite o ngā Taonga i Muri i te Whare Putunga: Ngā Ngaronga Tauhohenga Mekameka mai i ngā Hua Hokonga-iti te Nekehanga e Whakanohoia ana ki ngā Whare Putunga Utu Nui

Ka tohua aunoatia e te raupapa tohatoha whare putunga a Amazon ngā wāhi rokiroki i runga i ngā raraunga maha-ahu pēnei i te hoko hua, te kaha whatunga whare putunga, me te tono ā-rohe a te kaihoko. Heoi, ko te āhua "mīhini" o tēnei raupapa ka momotu i te auau mahi tuturu a ngā kaihoko. Ko te raruraru o ngā hua hokohoko iti-nekehanga e tukuna ana ki ngā whare putunga utu nui i muri i te tohatoha whare putunga ehara i te mea he pikinga noa iho o ngā utu rokiroki, engari ka puta he raupapa o ngā mate whakahaere, ka noho hei raruraru maha mō ngā kaihoko whakawhiti-rohe.

Ngā Utu Rokiroki Teitei me ngā Hua e Heke Tonu Ana: Ko ngā whare putunga utu nui i ngā wāhi matua o Ūropi me Amerika pērā i a California (USA), Rānana (UK), me Munich (Tiamana) ehara i te mea he nui ake ngā utu rokiroki ā-marama i ērā o ngā whare putunga noa, engari ko te pikinga taumata o ngā utu rokiroki kua roa e tika ana ka huri i ngā hua iti te neke hei "taumahatanga taonga." Ko ngā hua iti te neke he puhoi te hurihanga me te whakaroa i te whakahokinga mai o te moni; me te whakapaunga tonu o ngā utu o ngā whare putunga utu nui, ka kore he hua, he mate rānei mō ia taonga.

He iti te pai o te hurihanga o ngā taonga me te uaua o te rere o te moni: Ko te mea pai ko te tohatoha i te kaha o te whare putunga utu nui ki ngā hua neke nui, he nui te moni whiwhi. Ko te tohatoha hē o ngā taonga neke iti he nui te kaha, ā, ehara i te mea ka kore e ranea te rokiroki me te whakaroa i te whakakī anō mō ​​ngā hua neke nui, engari ka piki ake hoki ngā rā hurihanga katoa. He nui te pūtea e herea ana ki ngā taonga koretake, ka pā ki ngā mahere whakakī anō a ngā kaihoko me te whakawhanaketanga hua hou.

"Huringa kino" i puta mai i te pūnaha me te tohatoha hē tonu: Ka arotau tonu te pūnaha a Amazon i te arorau tohatoha i runga i ngā raraunga whare putunga o mua me te mahi o ngā taonga. Mena ka noho tonu ngā taonga iti te nekeneke i roto i te āhua iti te hurihanga i roto i ngā whare putunga utu nui mō te wā roa, ka hē pea te aromatawai a te pūnaha i te pūmanawa tono o taua hua i taua rohe, ka arahi pea ki te tohatoha tonu ki taua whare putunga i ngā wā whakakī anō. Ka hangaia he huringa kino o te "tohatoha hē - huringa iti - tohatoha hē anō," ka waiho ngā kaihoko ki te tūranga kore mahi.

Te pikinga ake o ngā utu whakahaere me te tohatoha, ka hua ake he mate tuarua: Hei whakatika i ngā take taurite kore o ngā taonga, me whakawhiti e ngā kaihoko ngā taonga iti te neke mai i ngā whare putunga utu nui ki ngā whare putunga noa, utu iti rānei. Heoi, ko ngā whakawhiti whare putunga whakawhiti-rohe ehara i te mea ka puta he utu whakahaere tāpiri engari ka pāngia hoki e ngā raruraru pēnei i te puhoi o te whakawhiti me te pakaru o ngā taonga i te wā e kawe ana, ka piki ake ai ngā utu whakahaere.

Mō ngā kaihoko whakawhiti-rohe, ehara i te mea tūpono te kore taurite o ngā taonga i muri i te tohatoha i te whare putunga engari he hua kore e taea te karo i te kore taurite i waenga i ngā raraunga raupaparorohiko me ngā raraunga whakahaere tūturu. Hei karo i tēnei raruraru, ehara i te mea ko te whawhai ki te raupaparorohiko, engari ko te ārahi i te raupaparorohiko ki te whakatau i ngā whakataunga tohatoha whare putunga e hangai ana ki ngā hiahia tūturu o te kaihoko mā te arotakenga raraunga whakahaere kua whakatikatikaina.

II. Te Arorau Matua o te Tohatoha Whare Putunga Arorau: Te Mārama ki ngā Ahu Raraunga hei Aratohu Tika

Hei whakamahi i ngā raraunga hei ārahi i te rauropi, he mea nui kia mārama ki ngā āhuatanga matua o te rauropi tohatoha whare putunga Amazon FBA. Kāore tōna arorau tohatoha i ahu mai i te āhuatanga kotahi o te "rahinga hoko," engari i runga i te toharite taumaha whānui o ngā āhuatanga raraunga maha. Ko ngā āhuatanga matua o te rauropi tohutoro ko ēnei e whai ake nei: Ngā raraunga hoko hītori: Kei roto i tēnei ko te rahinga hoko hua, te reiti tahuritanga, me te reiti hoko anō i ngā rohe rerekē. Koinei te pūtake matua mō te rauropi ki te aromatawai i te tono ā-rohe; he maha ngā wā ka whakaritea ngā rohe hoko nui mō te tohatoha rawa.

Ngā Raraunga Whakakī Taonga: Ka pā te auau, te rahinga, me te wā o te whakakī taonga ki te aromatawai a te rauropi i ngā kaha whakamahere taonga a te kaihoko. Mā te auau whakakī taonga pumau ka kaha ake te rauropi ki te tohatoha i te kaha o te whare putunga i runga i te whakaaro tika.

Raraunga Huanga Hua: Ka pāngia te whakatau a te raupaparorohiko mō te whakamahinga rauemi whare putunga e ngā āhuatanga hua pēnei i te taumaha, te rōrahi, te kāwai, me te ngoikore. Ko ngā taonga nunui, taumaha, he nui ake te tūponotanga kia tohaina ki ngā whare putunga mamao me ngā utu rokiroki iti ake, ko ngā taonga iti, māmā ia he nui ake te tūponotanga kia whakanohoia ki ngā whare putunga matua, uara nui.

Te Mahi Pūkete Whānui: Ka pāngia te whakawhirinaki o te kaihoko e ngā inenga mahi a te kaihoko pēnei i te mahi toa, te tere hapa ota, me te tere tuku tomuri. Ka whiwhi ngā pūkete he mahi teitei i te tohatoha whare putunga ngāwari ake.

Raraunga Whatunga Whare Taonga Wā-Tūturu: Ko te kaha o te whare taonga wā-tūturu, te kaha kohikohi, me te pēhanga ratonga i ngā whare taonga rerekē o Amazon ka pā tika ki ngā hua tohatoha whare taonga. I ngā wā tino pukumahi ina he iti te kaha o te whare taonga, ka tino piki ake te matapōkere o te tohatoha whare taonga o te raupaparorohiko.

Ko te raupaparorohiko a Amazon he "tohatoha whaitake e ahu mai ana i ngā raraunga," engari ko tōna ngoikore kei roto i tōna kore e taea te hopu tika i ngā whakaaro whakamahere mahi a ngā kaihoko (pēnei i ngā mahere ki te whakakore i ngā taonga o tētahi hua, ki te whakanui haere rānei i ngā hoko o tētahi hua hou). Ko te wāhi whakahaere matua mō ngā kaihoko kei roto i te arotau ā-ringa i ngā āhuatanga raraunga ka taea te whakahaere kia tino whiwhi te raupaparorohiko i ngā "tohu tika e tutuki ai ngā hiahia whakahaere," ā, mā reira ka ārai i ngā hua iti-nekehanga kei tohatoha hētia ki ngā whare putunga utu nui.

III. Ngā Rautaki Whakahaere Kua Whakapaitia e Aratakihia ana e ngā Raraunga: Te Karo i ngā Raru i te Pūtake me te Arotau i te Tukanga

I runga i te wheako mahi a Brand Empowerer ki te mahi ki ngā kaupapa hokohoko ipurangi neke atu i te kotahi mano, me te whakakotahitanga ki te ariā matua o te raupapa tohatoha whare putunga a Amazon, kua kohikohia e mātou he huinga rautaki whakahaere kua whakatikatikaina ka taea te whakatinana me te tāruarua puta noa i ngā taha e whā: te whiriwhiri hua me te whakamahere rawa i te pūtake, te arotau i te raupapa e whakahaerehia ana e ngā raraunga, te whakahaere rawa i muri i te tohatoha, me te mahi tahi rauemi kawe o waho. Ka āwhina ēnei rautaki i ngā kaihoko ki te karo i ngā hua iti te rahinga e mutu ana ki ngā whare putunga utu nui.

(I) Mana Pūtake: Te Kōwhiringa Hua me te Rārangi Taonga

Te Whakamahere hei Ārai i ngā Taurite Kore o ngā Taonga i muri i te tohatoha taonga i te whare putunga ka puta mai i te wāhanga whakamahere taonga. Ehara i te mea tūpono te putanga mai o ngā hua iti te rahinga, engari he hua nō ngā rerekētanga o te kōwhiringa hua me te whakamahere whakakī anō. Mā te whakahaere whai hua e ahu mai ana i ngā raraunga i te wā e tīpakohia ana ngā hua me te whakamahere taonga ka taea te whakaiti i te tūponotanga o ngā taurite i te pūtake.

Whakatūria he pūnaha whakatauranga hoko hua mō te tohatoha tika i roto i te whare putunga: I runga i ngā raraunga hoko hītori mō ngā marama 3-6, ka whakarōpūtia ngā hua ki ngā taumata e whā e ai ki te reiti hoko me te hua katoa: S (hokonga teitei, hua katoa teitei), A (hokonga waenga, hua katoa teitei), B (hokonga waenga, hua katoa waenga), me C (hokonga iti/hua katoa iti). Ka taea te whakarite i ngā hua taumata S/A kia whakanohohia ki ngā whare putunga matua utu nui kia whiwhi ai i ngā painga o te tuku tino whai hua; ka whakamaheretia ngā hua iti-nekehanga taumata B/C hei "motuhake ki ngā whare putunga noa." Mā te whakahaere i te rahinga whakakī me te auau whakakī, ka whiwhi te raupaparorohiko i te tohu "kāore tēnei hua e hiahiatia kia tomo ki te whare putunga matua utu nui."

Ngā tātaitanga whakakī hou kua whakatikatikaina, me te karo i te whakakī matapo: Mā te whakarērea o te huarahi whakakī hou "kotahi te rahinga mō te katoa", ka whakamahia he tauira whakakī hou e toru-ahu ana, e whakakotahi ana i te matapae hoko, te taonga haumaru, me te huringa hoko. Mō ngā hua iti te neke (taumata-C), ka tino whakahaerehia te rahinga whakakī hou, ka whakatakotoria ki "te rahinga hoko matapae o te hua i roto i ngā rā 30 + te taonga haumaru iti rawa," ka ārai i te puranga nui o ngā taonga i roto i ngā whare putunga. I te wā kotahi, ka roa ake te huringa whakakī hou, ka taea e te rauropi te kite i te iti o te tono mākete mō te hua, me te ārai i te whakarōpūtanga ki ngā whare putunga utu nui.

Te whakarerekētanga hihiri i ngā rautaki rarangi taonga i runga i te huringa ora o te hua hou: Mō ngā hua hou, i te wā tīmatanga e iti ana te nekehanga, ka karohia ngā tuku nui ki ngā whare putunga FBA. Ka whakamahia he tauira "hoko whakamātautau puranga iti + penapena whare putunga ki tāwāhi", ka whakamātautau tuatahi i te tono i roto i ngā rohe rerekē me ngā rarangi taonga puranga iti. Kia pai ake ngā hoko, ka āta whakakīia ngā taonga ki ngā whare putunga e rite ana i runga i ngā raraunga hoko ā-rohe, kia kore ai e tukuna he hua hou ki ngā whare putunga utu nui e te rauropi i te wā e iti ana te nekehanga.

(II) Ngā Mahi Matua: Te Arotau i ngā Raraunga Whakarite me te Arataki Matatau i te Tohatoha Whare Putunga

I runga i te mārama ki ngā āhuatanga matua o te rauropi, ka taea e ngā kaihoko te tuku tohu tohatoha whare putunga tika ki te rauropi mā te arotau i ngā raraunga matua ka taea te whakarite ā-ringa. Mā tēnei ka taea e te rauropi te tohatoha i ngā wāhi rokiroki i runga i ngā whāinga mahi a te kaihoko, he taahiraa nui tēnei hei karo i te whakanoho i ngā hua iti te rahinga ki ngā whare putunga utu nui.

Te arotau i ngā raraunga hoko ā-rohe hei ārahi i te rauropi ki te whakarerekē i ngā whakatau tono: Mō ngā hua iti te rahinga neke kua tohaina hē ki ngā whare putunga utu nui, ka taea te whakamahi i ngā whakarerekētanga utu ā-rohe, ngā tīkitipati ā-rohe, me ngā pānuitanga ā-rohe hei whakanui ake i ngā hoko o te hua i te rohe kei reira te whare putunga noa, me te whakaiti i ana hoko i te rohe kei reira te whare putunga utu nui. Ka arotakehia anō e te rauropi te rohe tono matua mō te hua i runga i ngā huringa wā-tūturu o ngā hoko ā-rohe, ā, ka whakarite kia tohaina ki ngā whare putunga noa he nui ake ngā hoko i te wā e whakakīia ana, ka pakaru haere i te huringa kino.

Te whakarite i te auau whakakī me te waihanga i tētahi "tapanga taonga kounga teitei": Ko te tikanga o te rauropi a Amazon he whakarite i ngā wāhi rokiroki whaitake ki ngā kaihoko he auau whakakī pumau. Mō ngā taonga iti te neke, kia mau tonu he huringa whakakī pumau (hei tauira, whakakī i ia 60 rā) me ngā rahinga whakakī iti hei karo i ngā whakakī nui ohorere. Mā tēnei ka taea e te rauropi te kite i te whakamahere taonga o te taonga he mea whaitake, me te kore e tūpono ki te nui rawa o te taonga, ka ārai i te tohatoha ki ngā whare putunga utu nui hei "whakawātea noa i te kaha rokiroki." I te wā kotahi, karohia te paunga o ngā taonga, nā te mea ka taea e te rauropi te whakatau he i te pumau o te tono mō te taonga, ka piki ake te tūponotanga o te kore taurite.

Arotauhia ngā mōhiohio āhuatanga hua, ā, whakatauritea ngā rauemi whare putunga kia tika: Mō ngā taonga iti te rahinga nekeneke, he nui, he taumaha hoki, whakapaitia ngā mōhiohio āhuatanga hua, mā te whakakī tika i ngā tawhā pēnei i te taumaha, te rahinga, me te kāwai. Mā tēnei ka taea e te rauropi te mārama ki te nui o ngā rauemi rokiroki e nohoia ana e te taonga. I runga i te mātāpono "whakataurite rauemi", ka tohaina e te rauropi ēnei taonga ki ngā whare putunga noa he iti ake ngā utu rokiroki me te rawaka te kaha, kaua ki ngā whare putunga matua utu nui. I taua wā anō, karohia te whakarerekē noa i ngā mōhiohio āhuatanga hua, nā te mea ka taea e ngā whakarerekētanga maha te whakahāwea hē i ngā raraunga hua e te rauropi.

Te whakapai ake i te mahi whānui o te toa me te whiwhi i ngā mana tohatoha pai ake mai i te rauropi: Ko te mahi kounga teitei o te toa te tūāpapa mō te rauropi ki te tuku mana tohatoha whare putunga ngāwari. Me tino whakahaere e ngā kaihoko ngā tohu mahi matua pēnei i te reiti hapa ota (ODR), te reiti tuku tomuri, me te reiti whakakore, me te pupuri i roto i te awhe kounga teitei e hiahiatia ana e Amazon. Mō ngā pūkete he pai te mahi, ka tata ake te whakataurite o te rauropi ki ngā raraunga hoko tuturu, ka whakaitihia te tūponotanga o te tohatoha hē. Hei tāpiri, i ngā wā tino pukumahi ina he iti te taonga, ka taea e ngā pūkete te whiwhi i te kaupapa matua teitei ake i roto i te tohatoha taonga.

(III) Te Whakarerekētanga o te Tohatoha i Muri i te Whare Putunga

Te Whakaiti i ngā Ngaronga i te Wā Wā me te Whakatau i ngā He o ngā Tohatoha Taonga o nāianei
Ahakoa te whakamahere tika i ngā pūtake me te arotau i ngā raraunga, tera pea ka tukuna hētia ngā hua iti-rahi ki ngā whare putunga utu nui i ngā wā tino pukumahi, i ngā wā whakatikatika raupaparorohiko rānei. I roto i ēnei āhuatanga, me whai mahi whakatikatika i te wā tika hei ārai i ngā mate anō, me te tuku i tētahi "tohu whakatikatika" ki te raupaparorohiko i te wā kotahi.

Ngā whakawhiti iti-rōpū + te whakawātea ā-rohe mō te tere o te whakakore i ngā taonga iti te neke i roto i ngā whare putunga utu nui: Mō ngā hua iti te neke kua noho ki roto i ngā whare putunga utu nui, ki te iti te rahinga o ngā taonga, ka taea te whakamahi i ngā whakawhiti iti-rōpū i waenga i ngā whare putunga hei neke i a rātou ki ngā whare putunga noa. Ki te nui te rahinga o ngā taonga, ā, he nui rawa te utu whakawhiti, ka taea te whakamahi i te whakawātea ā-rohe, me te whakakotahi i ngā hekenga ā-roto a Amazon, ngā Lightning Deals, me ngā hongere putanga, hei whakawātea tere i ngā taonga i roto i ngā whare putunga utu nui me te karo i ngā utu rokiroki kua roa. I muri i te whakawātea, me tino whakahaere te rahinga tuku o tēnei hua i te wā o te whakakī anō i muri mai hei ārahi i te rauropi hei whakarerekē i te rautaki tohatoha whare putunga.

Te whakamahi i te "Ratonga Whakakotahi" mō te whakarerekētanga tahora taonga ngāwari: Mā te Ratonga Whakatakoto Taonga FBA a Amazon ka taea e ngā kaihoko te tuku i ngā taonga katoa ki tētahi whare putunga kotahi, ka tohatohahia e Amazon. Ahakoa he utu whakakotahi iti te utu, ka whakahaere pai i te wāhi rokiroki o ngā hua iti te neke. Mō ngā hua iti te neke, ka taea e ngā kaihoko te whiriwhiri i te ratonga whakakotahi hei tuku i a rātou ki ā rātou whare putunga noa kua tohua, me te karo i te tohatoha hapa o te raupaparorohiko ki ngā whare putunga utu nui. He pai tēnei mō ngā hua iti te neke me ngā reiti hoko pumau me ngā taonga iti-papa. He mea nui te aroturuki raraunga taonga whai hua mō te kimi wā tika i ngā taupatupatu: Whakatūria he pūnaha aroturuki taonga FBA wā-tūturu. Whakamahia ngā raraunga papamuri a Amazon, ngā taputapu tātari raraunga tuatoru rānei hei aroturuki i ngā taumata taonga wā-tūturu, ngā reiti hoko, me ngā utu rokiroki mō ia hua i roto i ngā whare putunga rerekē. Whakatinanahia he tikanga whakatūpato wawe mō "ngā taonga iti te neke e tomo ana ki ngā whare putunga utu nui." Kia kitea he taupatupatu, me mahi tonu ngā mahi whakatika hei ārai i te kohikohi taonga roa me te pikinga o ngā mate.

(IV) Te Mahi Tahi ki Waho: Te Whakamahi i ngā Rauemi Whakahaere Ngaio hei Whakatutuki i ngā ngoikoretanga o te Pūhara Pūhara

Kāore te raupapatanga tohatoha whare putunga a Amazon i te tino tika; kāore e taea e ōna āhuatanga raraunga te kapi i ngā hiahia whakahaere katoa a ngā kaihoko. Mā te whakamahi i ngā kaiwhakarato ratonga whakawhiti rohe ngaio me ngā kaiwhakarato ratonga mekameka tuku ka taea te whakatikatika i ngā ngoikoretanga raupapatanga o te tūāpapa, me te whakarato tautoko ratonga mō te tohatoha taonga me te whakaiti i te raruraru o ngā taonga iti te neke e tomo ana ki ngā whare putunga utu nui.

Te whakamahi i tētahi tauira whare putunga rua o "whare putunga FBA + whare putunga o tāwāhi" hei huri i ngā taonga iti te neke: Ka whakanohoia ngā hua taumata S/A neke teitei ki roto i ngā whare putunga matua o Amazon FBA hei whai hua mai i ngā painga o te waka kawe taonga a te tūāpapa; ka whakanohoia ngā hua taumata B/C neke iti ki roto i ngā whare putunga whānui tuatoru o tāwāhi, ka whakahaerehia te whare putunga me te tuku. Ehara i te mea ka karo noa i ngā utu o ngā whare putunga FBA utu nui engari ka taea hoki te whakarerekē i ngā taonga ngāwari, me te tohatoha i ngā taonga ki ngā whare putunga FBA e hiahiatia ana i runga i te tono a te mākete. Ka whakaratohia e Brand Empowerer ngā ratonga tahora whare putunga o tāwāhi o te ao mō ngā kaihoko whakawhiti-rohe, ka taea ai te whakauru pai i waenga i ngā whare putunga FBA me ngā whare putunga o tāwāhi, ka whakarato i tētahi otinga whare putunga utu-pai mō ngā taonga iti te neke.

Te whakamahi i te FBA DDP ngaio Ratonga Whakahaeremō te whakahaere tika i ngā whare putunga kaipuke: He nui ngā rauemi whare putunga me ngā wheako kaipuke a ngā kaiwhakarato ratonga kawe taonga ngaio FBA DDP, e āhei ai rātou ki te whiriwhiri tika i ngā tauranga kaipuke me ngā wāhi rokiroki tuatahi i runga i te mahi hokohoko hua a te kaihoko, e whakaiti ana i te tūponotanga o te tohatoha hē o ngā taonga iti te neke ki ngā whare putunga utu nui mai i te pūtake kawe taonga. Ko Brand Empowerer, he kaiwhakarato ratonga kawe taonga matua i Haina e tohunga ana ki te whakamana i te mekameka tuku mō ngā waitohu, e tuku ana i te ratonga tatau-ki-te-tatau a Amazon FBA DDP mai i Haina ki te ao katoa. E tautoko ana i te kōwhiringa whare putunga ritenga i runga i te whakamahere taonga a ngā kaihoko, ā, e whakarato ana i te aroturuki kawe taonga wā-tūturu, e āhei ai ngā kaihoko ki te aroturuki i te nekehanga o ngā taonga puta noa i te tukanga.

Te whakamahi i ngā raraunga mekameka tuku hei arotau i te whakamahere tohatoha taonga: Ka tukuna e ngā kaiwhakarato ratonga mekameka tuku ngaio ki ngā kaihoko te tātari raraunga me ngā whakaaro whakahaere mai i te tīmatanga ki te mutunga. I runga i ngā raraunga nui o te umanga me ngā raraunga toa a te kaihoko, ka āwhina i ngā kaihoko ki te arotau i te taumata hoko hua, ngā tataunga whakakī, me te whakamahere tohatoha whare putunga. E whakamanamana ana a Brand Empowerer ki te neke atu i te 100,000 ngā rauemi kaiwhakarato me te wheako mahi puta noa i te 100+ ngā kāwai hua, e whakarato ana i ngā otinga mekameka tuku ritenga mō ngā kaihoko whakawhiti-rohe. Mai i te kōwhiringa hua me te whakakī ki te tohatoha whare putunga, ka whakamanahia te tukanga katoa e ngā raraunga, e whakarite ana kia pai ake te whakatakotoranga taonga a ngā kaihoko ki te tono mākete, ā, ka whakaitihia te whakaputanga o ngā taonga iti te neke.

IV, ko te uho o te wehewehenga whare putunga ko te whakahāngaitanga o ngā raraunga me ngā mahi e rua ngā taha.

Ko te koretake o ngā taonga i muri i te wehenga o te whare putunga Amazon FBA he rerekētanga i waenga i te "tikanga raraunga" o te pūnaha raraunga me te "tikanga arumoni" whakahaere a te kaihoko. Ko te kī ki te aukati i ngā taonga iti te neke mai i te tomo ki ngā whare putunga utu nui ehara i te ngana ki te whakarerekē i te pūnaha raraunga, engari ko te arotau i ngā raraunga whakahaere kia pai ai te whakataurite i waenga i te arorau tohatoha o te pūnaha raraunga me te whakamahere whakahaere a te kaihoko.

Kua roa te whakataetae i roto i te hokohoko ipurangi whakawhiti-rohe e uru ana ki tētahi wā o ngā mahi whakatikatika. Ko te wehewehenga whare putunga, hei wāhanga matua o te whakahaere taonga, ka pā tika ki te whakahaere utu me ngā tawhē hua a ngā kaihoko. Hei whakarei ake i te whai huatanga o te mahi mā te wehewehenga whare putunga FBA, me neke atu ngā kaihoko i te whakaaro o te "whakaae noa i te tohatoha raupaparorohiko" me te noho hei kaiwhakahaere raraunga. Kei roto i tēnei ko te whakatū i tētahi pūnaha whakamahere taonga e whakahaerehia ana e ngā raraunga, te arotau i ngā raraunga matua ka taea te whakahaere, te whakatau wawe i ngā koretake o te taonga i muri i te wehewehenga whare putunga, me te whakamahi i ngā rauemi whakahaere ngaio me ngā rauemi mekameka tuku hei hanga i tētahi rautaki whakahaere whānui e kapi ana i te "whakamahere pūtake - aratohu raraunga - whakahaere tukanga - mahi tahi ki waho."