Yuav Ua Li Cas Kom Tsis Txhob Muaj Algorithm "Kev Rau Txim" Tom Qab Khaws Khoom: Cov Tswv Yim Ua Haujlwm Zoo Kom Tiv Thaiv Cov Khoom Muag Tsawg Los Ntawm Kev Nkag Mus Rau Hauv Cov Tsev Khaws Khoom Kim Heev

Yuav Ua Li Cas Kom Tsis Txhob Muaj Algorithm "Kev Rau Txim" Tom Qab Khaws Khoom: Cov Tswv Yim Ua Haujlwm Zoo Kom Tiv Thaiv Cov Khoom Muag Tsawg Los Ntawm Kev Nkag Mus Rau Hauv Cov Tsev Khaws Khoom Kim Heev

Lub hom phiaj thawj zaug ntawm Amazon FBA lub tshuab khaws khoom yog los txhim kho kev ua haujlwm zoo ntawm kev thauj khoom thiab ua kom cov neeg siv khoom paub zoo dua los ntawm kev khaws khoom ze. Txawm li cas los xij, rau cov neeg muag khoom hla ciam teb, kev tsis sib xws ntawm cov khoom muag tom qab kev khaws khoom tau ntev los ua qhov teeb meem ua haujlwm. Tshwj xeeb, qhov algorithm tsis raug faib cov khoom muag qis rau cov chaw khaws khoom kim heev thiab kim heev hauv Tebchaws Europe thiab Tebchaws Meskas ncaj qha ua rau cov nqi khaws khoom nce thiab ua rau cov nyiaj tau los qis, ua rau "lub ntxiab zais" rau ntau tus neeg muag khoom. Ua tus neeg muab kev pabcuam koom nrog tob hauv Amazon FBA logistics thiab kev txhawb nqa cov khoom lag luam, Brand Empowerer, raws li nws qhov kev paub dhau los ua haujlwm rau ntau dua 100 hom lag luam hla ciam teb, pib los ntawm qhov mob thib ob ntawm kev tsis sib xws ntawm cov khoom muag tom qab kev khaws khoom, txiav txim siab qhov laj thawj ntawm kev faib algorithm, thiab sib koom cov tswv yim ua haujlwm zoo los coj cov algorithm nrog cov ntaub ntawv thiab zam kev tsis sib xws hauv cov chaw khaws khoom kim heev, kom ntseeg tau tias FBA kev khaws khoom tiag tiag txhim kho kev ua haujlwm zoo dua li ua lub nra hnyav.

I. Cov Teeb Meem Thib Ob ntawm Kev Tsis Sib Xws ntawm Cov Khoom Muag Tom Qab Khaws Cia: Kev Poob Qis Los Ntawm Cov Khoom Muag Tsawg Uas Muab Tso Rau Hauv Cov Tsev Khaws Khoom Muag Nqi Siab

Amazon tus txheej txheem faib khoom rau hauv tsev rau khoom yuav cia li faib cov chaw cia khoom raws li cov ntaub ntawv ntau yam xws li kev muag khoom, lub peev xwm ntawm lub network hauv tsev rau khoom, thiab kev thov ntawm cov neeg siv khoom. Txawm li cas los xij, qhov xwm txheej "mechanical" ntawm cov txheej txheem no feem ntau tsis sib txuas nrog lub sijhawm ua haujlwm tiag tiag ntawm cov neeg muag khoom. Qhov teeb meem ntawm cov khoom muag qis-muag raug xa mus rau cov tsev rau khoom kim heev tom qab kev faib khoom rau hauv tsev rau khoom tsis yog tsuas yog kev nce nqi ntawm kev cia khoom xwb, tab sis ua rau muaj ntau yam kev cuam tshuam ntawm kev poob haujlwm, ua rau muaj ntau yam teeb meem rau cov neeg muag khoom hla ciam teb.

Cov Nqi Cia Khoom Siab thiab Cov Nyiaj Tau Los Tsis Tu Ncua: Cov tsev khaws khoom kim heev hauv cov chaw tseem ceeb hauv Tebchaws Europe thiab Asmeskas xws li California (Tebchaws USA), London (UK), thiab Munich (Lub Tebchaws Yelemees) tsis yog tsuas yog muaj cov nqi cia khoom txhua hli ntau dua li cov tsev khaws khoom ib txwm muaj, tab sis qhov nce ntxiv ntawm cov nqi cia khoom dhau sijhawm ua rau cov khoom muag tsis tshua muaj neeg siv khoom mus rau hauv "lub nra hnyav ntawm cov khoom muag." Cov khoom muag tsis tshua muaj neeg siv khoom muaj kev hloov pauv qeeb thiab qeeb rov qab tau nyiaj ntsuab; ua ke nrog kev siv nyiaj tas mus li ntawm cov tsev khaws khoom kim heev, qhov no ua rau tsis muaj txiaj ntsig lossis txawm tias poob rau ib yam khoom.

Kev ua haujlwm tsis zoo ntawm kev hloov pauv cov khoom muag thiab kev siv nyiaj tsis zoo: Qhov zoo tshaj plaws yog tias lub tsev rau khoom kim heev yuav tsum tau muab faib rau cov khoom uas muaj nqi siab thiab muaj txiaj ntsig zoo. Kev faib cov khoom uas tsis muaj nqi qis tsis zoo siv lub peev xwm tseem ceeb, ua rau tsis yog tsuas yog tsis txaus qhov chaw cia khoom thiab qeeb rau kev rov ua dua cov khoom uas muaj nqi siab, tab sis kuj ua rau cov hnub hloov pauv cov khoom muag ntau ntxiv. Muaj ntau cov peev txheej tseem ceeb khi rau hauv cov khoom muag uas tsis muaj txiaj ntsig zoo, cuam tshuam rau cov phiaj xwm rov ua dua cov khoom muag thiab kev tsim khoom tshiab.

Cov txheej txheem "lub voj voog tsis zoo" thiab kev faib khoom tsis raug rov ua dua: Amazon cov txheej txheem txuas ntxiv ua kom zoo dua cov txheej txheem faib khoom raws li cov ntaub ntawv keeb kwm hauv tsev khaws khoom thiab kev ua tau zoo ntawm cov khoom muag. Yog tias cov khoom tsis txav mus los tseem nyob hauv qhov xwm txheej tsis hloov pauv hauv cov tsev khaws khoom kim heev rau lub sijhawm ntev, cov txheej txheem yuav txiav txim siab tsis raug txog qhov muaj peev xwm thov ntawm cov khoom ntawd hauv thaj chaw ntawd, uas ua rau muaj kev faib khoom txuas ntxiv rau lub tsev khaws khoom ntawd thaum lub sijhawm rov ua dua tom qab. Qhov no tsim ib lub voj voog tsis zoo ntawm "kev faib khoom tsis raug - kev hloov pauv tsawg - kev faib khoom tsis raug ntxiv," ua rau cov neeg muag khoom nyob rau hauv txoj haujlwm tsis ua haujlwm.

Kev nce nqi ntawm kev xa khoom thiab kev faib khoom, ua rau muaj kev poob thib ob: Txhawm rau daws cov teeb meem tsis sib xws ntawm cov khoom muag, cov neeg muag khoom feem ntau yuav tsum hloov cov khoom muag uas tsis tshua muaj neeg txav mus los ntawm cov tsev khaws khoom kim heev mus rau cov tsev khaws khoom ib txwm lossis pheej yig. Txawm li cas los xij, kev hloov chaw khaws khoom hla ciam teb tsis yog tsuas yog ua rau muaj nqi ntxiv ntawm kev xa khoom xwb tab sis kuj ntsib teeb meem xws li lub sijhawm xa khoom qeeb thiab kev puas tsuaj ntawm cov khoom thaum thauj mus los, ua rau cov nqi khiav lag luam nce ntxiv.

Rau cov neeg muag khoom hla ciam teb, qhov tsis sib xws ntawm cov khoom muag tom qab kev faib khoom rau hauv tsev rau khoom tsis yog qhov xwm txheej tab sis yog qhov tshwm sim ntawm qhov tsis sib xws ntawm cov ntaub ntawv algorithmic thiab cov ntaub ntawv ua haujlwm tiag tiag. Txhawm rau kom tsis txhob muaj teeb meem no, lub hauv paus tseem ceeb tsis yog tawm tsam cov algorithm, tab sis kom coj cov algorithm ua ntej kom txiav txim siab faib khoom rau hauv tsev rau khoom uas phim nrog tus neeg muag khoom qhov xav tau tiag tiag los ntawm kev ua kom zoo dua cov ntaub ntawv ua haujlwm.

II. Lub hauv paus ntsiab lus ntawm Algorithmic Warehouse Faib Tawm: Nkag Siab Txog Qhov Ntev ntawm Cov Ntaub Ntawv rau Kev Qhia Tseeb

Yuav kom siv cov ntaub ntawv los coj cov algorithm, nws yog ib qho tseem ceeb kom nkag siab txog cov ntsiab lus tseem ceeb ntawm Amazon FBA warehouse allocation algorithm. Nws cov logic faib tsis yog raws li ib qho ntawm "kev muag khoom," tab sis ntawm qhov nruab nrab ntawm ntau cov ntaub ntawv. Cov ntsiab lus tseem ceeb suav nrog cov hauv qab no: Cov ntaub ntawv muag khoom keeb kwm: Qhov no suav nrog cov khoom muag, tus nqi hloov pauv, thiab tus nqi rov qab yuav khoom hauv ntau thaj chaw sib txawv. Qhov no yog lub hauv paus tseem ceeb rau cov algorithm los txiav txim siab qhov kev thov hauv cheeb tsam; cov cheeb tsam muag khoom siab feem ntau raug muab qhov tseem ceeb rau kev faib cov khoom muag.

Cov Ntaub Ntawv Txog Kev Rov Ua Dua Khoom Muag: Qhov zaus, qhov ntau npaum li cas, thiab lub sijhawm rov ua dua khoom muag cuam tshuam rau qhov kev ntsuam xyuas ntawm tus neeg muag khoom lub peev xwm npaj khoom muag. Lub sijhawm rov ua dua khoom muag ruaj khov ua rau tus algorithm no yooj yim faib cov peev xwm ntawm lub tsev rau khoom kom zoo.

Cov Ntaub Ntawv Txog Tus Cwj Pwm Khoom: Cov yam ntxwv ntawm cov khoom xws li qhov hnyav, qhov ntim, pawg, thiab qhov tsis yooj yim puas tsuaj cuam tshuam rau qhov kev txiav txim siab ntawm cov txheej txheem ntawm kev siv cov peev txheej hauv tsev rau khoom. Cov khoom loj thiab hnyav yuav raug muab faib rau cov tsev rau khoom nyob deb uas muaj tus nqi khaws cia qis dua, thaum cov khoom me me thiab sib dua yuav raug muab tso rau hauv cov tsev rau khoom tseem ceeb thiab muaj nqis siab.

Kev Ua Tau Zoo Tag Nrho ntawm Tus Account: Cov ntsuas kev ua tau zoo ntawm tus neeg muag khoom xws li kev ua tau zoo ntawm lub khw, tus nqi ntawm kev txiav txim tsis zoo, thiab tus nqi xa khoom lig cuam tshuam rau qhov kev ntseeg siab ntawm cov algorithm rau tus neeg muag khoom. Cov nyiaj uas muaj kev ua tau zoo siab tau txais kev faib khoom rau hauv tsev rau khoom uas yooj ywm dua.

Cov Ntaub Ntawv Txog Lub Network Warehouse: Lub peev xwm ntawm lub warehouse tiag tiag, lub peev xwm xaiv khoom, thiab kev nyuaj siab ntawm Amazon ntau lub warehouses cuam tshuam ncaj qha rau cov txiaj ntsig ntawm kev faib khoom rau lub warehouse. Thaum lub caij siab tshaj plaws thaum lub peev xwm ntawm lub warehouse nruj, qhov random ntawm algorithm qhov kev faib khoom rau lub warehouse nce ntxiv ntau heev.

Amazon tus algorithm yog qhov "kev faib khoom raws li cov ntaub ntawv," tab sis nws qhov tsis muaj zog yog nws tsis muaj peev xwm ntes tau cov neeg muag khoom lub hom phiaj ua haujlwm (xws li cov phiaj xwm tshem tawm cov khoom muag lossis maj mam nce kev muag khoom ntawm cov khoom tshiab). Qhov chaw ua haujlwm tseem ceeb rau cov neeg muag khoom yog kev ua kom zoo dua ntawm cov ntaub ntawv tswj tau kom ntseeg tau tias tus algorithm tau txais "cov cim qhia meej uas ua tau raws li qhov xav tau ua haujlwm," yog li tiv thaiv cov khoom me me uas tsis txav mus los kom tsis txhob raug faib mus rau cov tsev rau khoom kim heev.

III. Cov Tswv Yim Ua Haujlwm Zoo Uas Tau Ua Los Ntawm Cov Ntaub Ntawv: Tsis Txhob Muaj Teeb Meem Ntawm Qhov Chaw Thiab Ua Kom Cov Txheej Txheem Zoo Dua

Raws li Brand Empowerer txoj kev paub dhau los hauv kev pabcuam ntau dua ib txhiab qhov project e-commerce hla ciam teb, thiab ua ke nrog lub hauv paus ntawm Amazon txoj kev faib khoom rau lub tsev rau khoom, peb tau sau ua ke cov tswv yim ua haujlwm zoo thiab rov ua dua thoob plaws plaub qhov ntsuas: kev xaiv khoom thiab kev npaj khoom muag ntawm qhov chaw, kev txhim kho algorithm uas tsav los ntawm cov ntaub ntawv, kev tswj hwm cov khoom muag tom qab faib, thiab kev koom tes nrog cov peev txheej sab nraud. Cov tswv yim no pab cov neeg muag khoom kom tsis txhob muaj cov khoom lag luam tsawg uas xaus rau hauv cov tsev rau khoom kim heev.

(I) Kev Tswj Xyuas Qhov Chaw: Kev Xaiv Khoom thiab Kev Sau Cov Khoom Muag

Kev Npaj Tiv Thaiv Kev Tsis Sib Xws Cov khoom muag tsis sib xws tom qab kev faib khoom rau hauv tsev rau khoom feem ntau pib thaum lub sijhawm npaj cov khoom muag. Kev tshwm sim ntawm cov khoom muag tsawg tsis yog qhov xwm txheej, tab sis yog qhov tshwm sim ntawm kev hloov pauv hauv kev xaiv khoom thiab kev npaj rov ua dua tshiab. Kev tswj hwm cov ntaub ntawv zoo thaum lub sijhawm xaiv khoom thiab kev npaj cov khoom muag tuaj yeem txo qhov tshwm sim ntawm qhov tsis sib xws ntawm qhov chaw.

Tsim kom muaj ib txoj kev ntsuas qib muag khoom kom meej rau kev faib cov khoom rau hauv tsev rau khoom: Raws li 3-6 lub hlis ntawm cov ntaub ntawv muag khoom yav dhau los, cov khoom raug faib ua plaub theem raws li tus nqi muag khoom thiab cov nyiaj tau los tag nrho: S (muag khoom ntau, cov nyiaj tau los tag nrho siab), A (muag khoom nruab nrab, cov nyiaj tau los tag nrho siab), B (muag khoom nruab nrab, cov nyiaj tau los tag nrho nruab nrab), thiab C (muag khoom tsawg/cov nyiaj tau los tag nrho qis). Cov khoom theem S/A tuaj yeem raug xaiv ua ntej rau kev tso rau hauv cov tsev rau khoom kim heev kom txaus siab rau cov txiaj ntsig ntawm kev xa khoom zoo; B/C theem cov khoom ntim tsawg tau npaj meej tias "tshwj xeeb rau cov tsev rau khoom ib txwm muaj." Los ntawm kev tswj hwm qhov ntim rov ua dua thiab lub suab rov ua dua, cov algorithm tau txais lub cim tias "cov khoom no tsis tas yuav nkag mus rau hauv lub tsev rau khoom kim heev."

Kev suav cov khoom rov ua dua tshiab zoo dua, zam kev rov ua dua tshiab dig muag: Tso tseg txoj kev rov ua dua tshiab "ib qho loj-haum-txhua tus", tus qauv rov ua dua tshiab peb-seem tau txais yuav, ua ke kev kwv yees muag khoom, cov khoom muaj nqis kev nyab xeeb, thiab lub voj voog muag khoom. Rau cov khoom lag luam qis-txav (C-level), qhov ntau ntawm kev rov ua dua tshiab raug tswj hwm nruj me ntsis, teeb tsa ntawm "qhov ntim khoom kwv yees muag khoom hauv 30 hnub + cov khoom muaj nqis kev nyab xeeb tsawg kawg nkaus," tiv thaiv cov khoom muag loj kom tsis txhob sib sau ua ke hauv cov tsev rau khoom. Tib lub sijhawm, lub voj voog rov ua dua tshiab tau ntev dua, tso cai rau cov algorithm kom paub txog kev thov lag luam tsawg rau cov khoom thiab tiv thaiv nws kom tsis txhob raug muab tso ua ntej rau cov tsev rau khoom kim heev.

Kev kho cov tswv yim khoom muag raws li lub voj voog khoom tshiab: Rau cov khoom tshiab, thaum lub sijhawm pib tsis tshua muaj neeg yuav khoom, kev xa khoom ntau mus rau FBA warehouses raug zam. Ib qho qauv "kev muag khoom sim me me + kev khaws cia rau hauv tsev khaws khoom txawv teb chaws" raug siv, thawj zaug sim kev thov hauv thaj chaw sib txawv nrog cov khoom muag me me. Thaum kev muag khoom zoo dua, kev rov ua dua tshiab yuav maj mam ua rau cov tsev khaws khoom sib xws raws li cov ntaub ntawv muag khoom hauv cheeb tsam, tiv thaiv cov khoom tshiab kom tsis txhob raug faib mus rau cov tsev khaws khoom kim heev los ntawm cov algorithm thaum lub sijhawm tsis tshua muaj neeg yuav khoom.

(II) Cov Haujlwm Tseem Ceeb: Kev Txhim Kho Cov Ntaub Ntawv Kho Tau thiab Kev Taw Qhia Algorithm Kev Faib Khoom Rau Hauv Tsev Khaws Khoom

Raws li kev nkag siab txog qhov ntsuas tseem ceeb ntawm cov algorithm, cov neeg muag khoom tuaj yeem xa cov cim qhia meej txog kev faib khoom rau lub tsev rau khoom mus rau algorithm los ntawm kev ua kom zoo dua cov ntaub ntawv tseem ceeb uas hloov kho tau. Qhov no tso cai rau algorithm faib cov chaw cia khoom raws li tus neeg muag khoom lub hom phiaj ua haujlwm, uas yog ib kauj ruam tseem ceeb hauv kev zam cov khoom me me uas tsis tshua muaj neeg thauj mus los raug tso rau hauv cov tsev rau khoom kim heev.

Kev txhim kho cov ntaub ntawv muag khoom hauv cheeb tsam kom coj tau cov txheej txheem hauv kev kho qhov kev txiav txim siab ntawm kev thov: Rau cov khoom lag luam uas tsis tshua muaj neeg txav mus los uas tau raug faib tsis raug rau cov tsev khaws khoom kim heev, kev hloov kho tus nqi hauv cheeb tsam, daim coupon hauv cheeb tsam, thiab kev tshaj tawm hauv zos tuaj yeem siv los ua kom muaj kev muag khoom ntau ntxiv hauv thaj chaw uas lub tsev khaws khoom ib txwm nyob, thaum txo nws cov kev muag khoom hauv thaj chaw uas lub tsev khaws khoom kim heev nyob. Cov txheej txheem yuav rov ntsuas dua thaj chaw xav tau tseem ceeb rau cov khoom raws li kev hloov pauv tiag tiag hauv kev muag khoom hauv cheeb tsam, thiab yuav muab qhov tseem ceeb rau kev faib rau cov tsev khaws khoom ib txwm muaj kev muag khoom ntau dua thaum lub sijhawm rov ua dua tom qab, maj mam rhuav tshem lub voj voog tsis zoo.

Kev kho kom lub sijhawm rov ua dua tshiab thiab tsim kom muaj "daim ntawv lo rau cov khoom muag zoo": Amazon tus algorithm feem ntau faib cov chaw cia khoom tsim nyog rau cov neeg muag khoom uas muaj lub sijhawm rov ua dua tshiab ruaj khov. Rau cov khoom uas tsis tshua txav mus los, tswj lub voj voog rov ua dua tshiab ruaj khov (piv txwv li, rov ua dua tshiab txhua 60 hnub) thiab cov khoom me me kom tsis txhob muaj kev rov ua dua tshiab sai sai. Qhov no tso cai rau tus algorithm pom tias cov khoom npaj tseg raws li qhov tsim nyog thiab tsis muaj kev pheej hmoo ntawm kev muaj khoom ntau dhau, tiv thaiv nws kom tsis txhob raug faib rau cov tsev rau khoom kim heev tsuas yog kom "tshem tawm qhov muaj peev xwm cia khoom." Tib lub sijhawm, zam kev muaj khoom ntau dhau, vim tias cov khoom ntau dhau tuaj yeem ua rau tus algorithm txiav txim siab tsis raug qhov ruaj khov ntawm kev thov rau cov khoom, ua rau muaj feem ntau ntawm kev tsis sib xws.

Txhim kho cov ntaub ntawv txog cov yam ntxwv ntawm cov khoom thiab phim cov peev txheej hauv chaw khaws khoom kom zoo: Rau cov khoom uas tsis tshua txav mus los uas loj thiab hnyav, txhim kho cov ntaub ntawv txog cov yam ntxwv ntawm cov khoom, sau cov kev ntsuas xws li qhov hnyav, ntim, thiab pawg kom raug. Qhov no tso cai rau cov algorithm kom pom tseeb tias cov peev txheej khaws cia ntawm cov khoom siv. Raws li lub hauv paus ntsiab lus "kev sib phim cov peev txheej", cov algorithm yuav faib cov khoom no rau cov chaw khaws khoom ib txwm muaj nrog cov nqi khaws cia qis dua thiab muaj peev xwm txaus, es tsis yog cov chaw khaws khoom kim heev. Tib lub sijhawm, zam kev hloov kho cov ntaub ntawv txog cov yam ntxwv ntawm cov khoom, vim tias kev hloov kho ntau zaus tuaj yeem ua rau cov algorithm txiav txim siab tsis raug cov ntaub ntawv khoom.

Txhim kho kev ua tau zoo ntawm lub khw muag khoom thiab tau txais cov cai faib khoom zoo dua los ntawm cov algorithm: Kev ua tau zoo ntawm lub khw muag khoom yog lub hauv paus rau cov algorithm los muab cov cai faib khoom rau lub tsev khaws khoom yooj ywm. Cov neeg muag khoom yuav tsum tswj hwm cov cim qhia kev ua tau zoo xws li tus nqi txiav txim tsis zoo (ODR), tus nqi xa khoom lig, thiab tus nqi tshem tawm, ua kom lawv nyob rau hauv qhov zoo tshaj plaws uas Amazon xav tau. Rau cov nyiaj uas muaj kev ua tau zoo, cov algorithm qhov kev faib khoom rau lub tsev khaws khoom yuav sib phim nrog cov ntaub ntawv muag khoom tiag tiag, txo qhov feem pua ​​ntawm kev faib khoom tsis raug. Ntxiv mus, thaum lub caij siab tshaj plaws thaum cov khoom muag tsawg, cov nyiaj tuaj yeem tau txais qhov tseem ceeb dua hauv kev faib khoom.

(III) Kev Kho Tom Qab Muab Chaw Khaws Khoom

Kev Txo Kev Poob Nyiaj Raws Sijhawm thiab Kev daws teeb meem ntawm kev faib cov khoom muag uas twb muaj lawm tsis raug
Txawm tias muaj kev npaj qhov chaw thiab kev ua kom cov ntaub ntawv zoo, cov khoom uas tsis tshua muaj neeg thauj khoom kuj tseem yuav raug muab faib tsis raug rau cov chaw khaws khoom kim heev thaum lub caij muaj neeg coob lossis lub sijhawm hloov kho algorithm. Hauv cov xwm txheej zoo li no, yuav tsum tau muaj kev hloov kho raws sijhawm kom tiv thaiv kev poob ntxiv thiab tib lub sijhawm xa "lub cim kho" mus rau algorithm.

Kev hloov khoom me me + kev tshem tawm hauv zos kom sai sai tshem tawm cov khoom muag tsawg hauv cov tsev khaws khoom kim heev: Rau cov khoom muag tsawg uas twb muaj nyob hauv cov tsev khaws khoom kim heev lawm, yog tias cov khoom muag tsawg, kev hloov khoom me me ntawm cov tsev khaws khoom tuaj yeem siv los tsiv lawv mus rau cov tsev khaws khoom ib txwm muaj. Yog tias cov khoom muag ntau thiab tus nqi hloov khoom siab dhau, kev tshem tawm hauv zos tuaj yeem siv, ua ke nrog Amazon cov luv nqi hauv tsev, Lightning Deals, thiab cov chaw muag khoom, kom sai sai tshem tawm cov khoom muag hauv cov tsev khaws khoom kim heev thiab zam cov nqi khaws khoom dhau sijhawm. Tom qab tshem tawm, qhov ntim khoom xa tuaj ntawm cov khoom no yuav tsum tau tswj hwm nruj me ntsis thaum lub sijhawm rov ua dua tom qab kom coj cov algorithm los kho cov tswv yim faib khoom hauv tsev khaws khoom.

Siv "Kev Pabcuam Sib Sau Ua Ke" rau kev hloov kho cov khoom muag yooj ywm: Amazon's FBA Inventory Placement Service tso cai rau cov neeg muag khoom xa tag nrho cov khoom muag mus rau ib lub tsev rau khoom, uas Amazon mam li faib. Txawm hais tias muaj tus nqi sib sau ua ke me me, nws tswj tau qhov chaw khaws khoom ntawm cov khoom tsis tshua muaj neeg siv. Rau cov khoom tsis tshua muaj neeg siv, cov neeg muag khoom tuaj yeem xaiv kev pabcuam sib sau ua ke los xa lawv mus rau lawv lub tsev rau khoom ib txwm, uas tsis tas siv algorithmic misallocation rau cov tsev rau khoom kim heev. Qhov no haum rau cov khoom tsis tshua muaj neeg siv nrog tus nqi muag khoom ruaj khov thiab cov khoom muag me me. Kev saib xyuas cov ntaub ntawv khoom muag zoo yog qhov tseem ceeb rau kev kuaj pom cov khoom tsis sib xws raws sijhawm: Tsim kom muaj lub kaw lus saib xyuas cov khoom muag FBA tiag tiag. Siv Amazon cov ntaub ntawv backend lossis cov cuab yeej tshuaj xyuas cov ntaub ntawv thib peb los saib xyuas cov khoom muag tiag tiag, tus nqi muag khoom, thiab tus nqi khaws cia rau txhua yam khoom hauv cov tsev rau khoom sib txawv. Siv lub tshuab ceeb toom thaum ntxov rau "cov khoom tsis tshua muaj neeg siv nkag mus rau hauv cov tsev rau khoom kim heev." Thaum pom qhov tsis sib xws, yuav tsum tau ua cov kev ntsuas kho tam sim ntawd kom tiv thaiv kev tsim cov khoom muag ntev thiab kev poob ntau ntxiv.

(IV) Kev Koom Tes Sab Nraud: Siv Cov Kev Pabcuam Logistics Los Pab Them Rau Cov Kev Tsis Txaus ntawm Platform Algorithm

Amazon txoj kev faib cov khoom rau hauv tsev rau khoom tsis zoo tag nrho; nws cov ntaub ntawv tsis tuaj yeem npog tag nrho cov kev xav tau ntawm cov neeg muag khoom. Kev siv cov kws tshaj lij kev xa khoom hla ciam teb thiab cov chaw muab kev pabcuam xa khoom tuaj yeem them rov qab rau qhov tsis txaus ntawm cov algorithm ntawm lub platform, muab kev txhawb nqa kev xa khoom rau kev faib cov khoom muag thiab txo qhov teeb meem ntawm cov khoom tsis txav mus rau hauv cov tsev rau khoom kim heev.

Kev siv tus qauv tsev rau khoom ob chav ntawm "FBA tsev rau khoom + tsev rau khoom txawv teb chaws" los hloov cov khoom muag uas tsis tshua muaj neeg txav mus los: Cov khoom lag luam qib S/A uas txav mus los ntau tau muab tso rau hauv Amazon FBA cov tsev rau khoom tseem ceeb kom tau txais txiaj ntsig los ntawm lub platform qhov kev thauj mus los; cov khoom lag luam qib B/C uas txav mus los tsawg tau muab tso rau hauv cov tsev rau khoom dav dav txawv teb chaws sab nraud, qhov chaw khaws khoom thiab xa khoom tau ua haujlwm. Qhov no tsis yog tsuas yog zam cov nqi ntawm cov tsev rau khoom FBA kim heev xwb tab sis kuj tso cai rau kev hloov kho cov khoom muag yooj ywm, nrog rau cov khoom muag raug faib rau FBA cov tsev rau khoom raws li qhov xav tau raws li kev thov ntawm kev ua lag luam. Brand Empowerer muab cov kev pabcuam teeb tsa tsev rau khoom thoob ntiaj teb rau cov neeg muag khoom hla ciam teb, ua kom muaj kev sib koom ua ke ntawm FBA cov tsev rau khoom thiab cov tsev rau khoom txawv teb chaws, muab kev daws teeb meem tsev rau khoom uas tsis tshua muaj neeg txav mus los ntau.

Siv kev tshaj lij FBA DDP Kev Pabcuam Logisticsrau kev tswj hwm qhov tseeb ntawm cov chaw xa khoom: Cov kws tshaj lij FBA DDP logistics cov neeg muab kev pabcuam muaj ntau yam khoom siv hauv Amazon warehouse thiab kev paub txog kev xa khoom, ua rau lawv xaiv tau qhov chaw xa khoom thiab qhov chaw khaws khoom thawj zaug raws li tus neeg muag khoom cov khoom muag tau zoo, txo qhov muaj feem yuav muaj cov khoom muag tsawg tsawg uas raug faib tsis raug rau cov chaw khaws khoom kim heev los ntawm qhov chaw xa khoom. Brand Empowerer, tus thawj coj hauv kev pabcuam logistics hauv Suav teb tshwj xeeb hauv kev txhawb nqa cov khoom xa tuaj rau cov hom lag luam, muab Amazon FBA DDP qhov rooj-rau-qhov rooj kev pabcuam los ntawm Suav teb mus rau thoob ntiaj teb. Nws txhawb nqa kev xaiv chaw khaws khoom raws li kev npaj khoom muag ntawm tus neeg muag khoom thiab muab kev taug qab logistics tiag tiag, tso cai rau cov neeg muag khoom saib xyuas kev txav mus los ntawm cov txheej txheem.

Siv cov ntaub ntawv txog kev xa khoom los txhim kho kev npaj faib khoom muag: Cov kws tshaj lij muab kev pabcuam rau cov neeg muag khoom muab kev tshuaj xyuas cov ntaub ntawv thiab cov lus qhia ua haujlwm rau cov neeg muag khoom. Raws li cov ntaub ntawv loj hauv kev lag luam thiab cov ntaub ntawv khw muag khoom ntawm tus neeg muag khoom, nws pab cov neeg muag khoom txhim kho kev muag khoom, kev suav cov khoom rov ua dua tshiab, thiab kev npaj faib khoom rau hauv tsev rau khoom. Brand Empowerer muaj ntau dua 100,000 tus neeg muab khoom thiab kev paub dhau los thoob plaws 100+ pawg khoom, muab cov kev daws teeb meem rau cov neeg muag khoom hla ciam teb. Txij li kev xaiv khoom thiab kev rov ua dua tshiab mus rau kev faib khoom rau hauv tsev rau khoom, tag nrho cov txheej txheem tau txhawb nqa los ntawm cov ntaub ntawv, kom ntseeg tau tias cov qauv khoom muag ntawm tus neeg muag khoom sib haum xeeb zoo dua nrog kev thov ntawm kev ua lag luam thiab txo qis kev tsim cov khoom muag tsawg.

IV, qhov tseem ceeb ntawm kev faib cov khoom rau hauv tsev yog kev sib phim ob txoj kev ntawm cov ntaub ntawv thiab kev ua haujlwm.

Qhov kev tsis sib haum xeeb ntawm cov khoom muag tom qab Amazon FBA lub tsev rau khoom faib yog qhov tsis sib xws ntawm lub platform cov algorithm "kev xav ntawm cov ntaub ntawv" thiab tus neeg muag khoom txoj kev ua haujlwm "kev xav ntawm kev lag luam." Qhov tseem ceeb rau kev tiv thaiv cov khoom tsis txav mus los nkag mus rau hauv cov tsev rau khoom kim heev tsis yog sim hloov cov algorithm, tab sis hloov kho cov ntaub ntawv ua haujlwm kom ntseeg tau tias muaj kev sib phim ob txoj kev ntawm cov algorithm txoj kev faib khoom thiab tus neeg muag khoom txoj kev npaj ua haujlwm.

Kev sib tw hauv kev lag luam e-lag luam hla ciam teb tau nkag mus rau lub sijhawm ua haujlwm zoo. Kev faib cov khoom hauv tsev rau khoom, ua ib feem tseem ceeb ntawm kev tswj cov khoom muag, cuam tshuam ncaj qha rau kev tswj tus nqi ntawm cov neeg muag khoom thiab cov nyiaj tau los. Txhawm rau txhim kho kev ua haujlwm zoo los ntawm kev faib cov khoom hauv tsev rau khoom FBA, cov neeg muag khoom yuav tsum txav mus dhau lub siab xav ntawm "kev lees txais kev faib tawm algorithmic" thiab ua ntej ua tus tswj cov ntaub ntawv. Qhov no suav nrog kev tsim kom muaj lub kaw lus npaj cov khoom muag uas tsav los ntawm cov ntaub ntawv, kev ua kom zoo dua cov ntaub ntawv tseem ceeb uas tswj tau, daws cov teeb meem tsis sib xws ntawm cov khoom muag tom qab kev faib cov khoom hauv tsev rau khoom, thiab siv cov peev txheej kev xa khoom thiab cov khoom siv los tsim kom muaj lub tswv yim ua haujlwm uas suav nrog "kev npaj qhov chaw - kev taw qhia cov ntaub ntawv - kev tswj cov txheej txheem - kev koom tes sab nraud."