Kusanthula kwa malonda a zoseweretsa zanzeru pa Amazon

Kusanthula kwa malonda a zoseweretsa zanzeru pa Amazon

Chiyambi
Chifukwa cha kupita patsogolo kwa ukadaulo mwachangu, zoseweretsa zanzeru pang'onopang'ono zakhala gulu lodziwika bwino pamsika wa zoseweretsa padziko lonse lapansi. Monga imodzi mwa nsanja zazikulu kwambiri zamalonda apaintaneti padziko lonse lapansi, Amazon imapereka gawo lalikulu logulitsira zoseweretsa zanzeru.

1. Chidule cha msika wapadziko lonse wa zoseweretsa zanzeru
M'zaka zaposachedwapa, msika wa zoseweretsa zanzeru wasonyeza kukula kwakukulu. Malinga ndi Statista, kukula kwa msika wapadziko lonse wa zoseweretsa zanzeru kwafika pafupifupi US$5.48 biliyoni mu 2022, ndipo akuyembekezeka kukula pamlingo wapachaka wa 14.3% pofika chaka cha 2025. Kukula kumeneku kumachitika makamaka chifukwa cha zinthu zotsatirazi:
Kupita patsogolo kwa ukadaulo: Kukula mwachangu kwa luntha lochita kupanga, intaneti ya Zinthu, ndi ukadaulo wa masensa kwapangitsa kuti ntchito za zoseweretsa zanzeru zikhale zosiyanasiyana ndipo zitha kupereka chidziwitso chogwirizana komanso chaumwini.
Kuwonjezeka kwa kufunikira kwa maphunziro: Makolo ndi mabungwe ophunzitsa amasamala kwambiri maphunziro a ana aang'ono, ndipo zoseweretsa zanzeru zimakondedwa chifukwa cha ntchito zawo zophunzitsira, monga zoseweretsa zokonzera mapulogalamu, Chidole Choyambiras, ndi zina zotero.
Kuwonjezeka kwa mphamvu yogwiritsira ntchito: Chifukwa cha chitukuko cha chuma cha padziko lonse, ogula awonjezera mphamvu yawo yogulira ndipo ali okonzeka kulipira mitengo yokwera ya zoseweretsa zapamwamba komanso zamakono.

2. Kugulitsa kwa zoseweretsa zanzeru pa Amazon
(I) Kukula kwa malonda
Kukula konse: Kugulitsa zoseweretsa zanzeru pa Amazon kukuwonetsa kuwonjezeka chaka ndi chaka. Mwachitsanzo, malonda ake pa Amazon US akhala akuwonjezeka ndi oposa 30% pachaka m'zaka zingapo zapitazi. Izi zikusonyeza kuti kufunikira kwa msika wa zoseweretsa zanzeru pa nsanja ya Amazon kukupitirirabe kukhala kwamphamvu.
Kusintha kwa nyengo: Kugulitsa zoseweretsa zanzeru kumakhala ndi mawonekedwe omveka bwino a nyengo. Kotala lachinayi nthawi zambiri ndi nyengo yogulitsa kwambiri, makamaka nthawi ya tchuthi monga Thanksgiving ndi Khirisimasi, pomwe kufunikira kwa ogula kugula kumawonjezeka kwambiri. Mwachitsanzo, mtundu wa Ruko umakonzekera masheya miyezi 3-4 pasadakhale panthawi yayikulu yotsatsa ndikukopa ogula kudzera muzochitika zosiyanasiyana zotsatsa.
(II) Kusanthula kufunikira kwa ogula
Ntchito Yophunzitsa: Ogula akufuna kwambiri zoseweretsa zanzeru zokhala ndi ntchito zophunzitsira. Mwachitsanzo, kugulitsa zinthu monga zoseweretsa zopanga mapulogalamu ndi zoseweretsa za STEM pa Amazon kukupitirira kukula. Zoseweretsa izi sizimangopereka zosangalatsa zokha, komanso zimakulitsa kuganiza bwino kwa ana, luso lawo lopanga zinthu zatsopano komanso luso lawo lochita zinthu mwanzeru.
Kuyanjana: Zoseweretsa zanzeru zomwe zili ndi ntchito zolumikizirana nazonso ndizodziwika ndi ogula. Mwachitsanzo, zoseweretsa zanzeru za roboti zimatha kuyanjana ndi ana kudzera mu ntchito monga kuzindikira mawu ndi kuzindikira nkhope. Kuphatikiza apo, zoseweretsa zina zanzeru zimakhalanso ndi ntchito zopikisana komanso zomenyera nkhondo, zomwe zimapangitsa kuti chinthucho chisangalale.
Chitetezo ndi chitetezo cha chilengedwe: Pamene chidziwitso cha chilengedwe cha ogula chikuwonjezeka, zoseweretsa zanzeru zopangidwa ndi zinthu zosawononga chilengedwe zikuchulukirachulukira. Nthawi yomweyo, chitetezo cha zinthu chakhala chinthu chofunikira kwambiri kwa ogula, monga zinthu zopanda poizoni, zopanda vuto, komanso zosavuta kuyeretsa.
(III) Malo opikisana
Mpikisano wa malonda: Msika wa zoseweretsa zanzeru ndi wopikisana kwambiri ndipo uli ndi kuchuluka kwa malonda. Mwachitsanzo, pamsika wa zoseweretsa za amphaka zomwe zili patsamba la Amazon ku US, kuchuluka kwa makampani 10 apamwamba kunafika pa 71.1%. Izi zikusonyeza kuti makampani odziwika bwino ochepa ali ndi gawo lalikulu pamsika, ndipo atsopano ayenera kuyika ndalama zambiri popanga malonda, mtundu wa malonda, ndi njira zotsatsira malonda kuti awonekere.
Kusiyanitsa Zinthu: Kuti apambane ndi mpikisano, opanga zoseweretsa zanzeru ayenera kuyang'ana kwambiri pa kusiyanitsa zinthu. Mwachitsanzo, zoseweretsa zina zanzeru zapamwamba zimagwiritsa ntchito kapangidwe kake kamene kamalola ogwiritsa ntchito kusonkhanitsa ndikusintha momasuka, zomwe zimapangitsa kuti zinthuzo zizitha kuseweredwa bwino komanso nthawi yogwirira ntchito. Kuphatikiza apo, kugwiritsa ntchito ukadaulo wa AI kwakhalanso njira yofunika kwambiri yosiyanitsira zinthu.
(IV) Kusanthula njira zogulitsira
Kugula kwa Amazon Business: Amazon Business Purchase imapatsa opanga zoseweretsa zanzeru mwayi wogulitsa B-end. Mabungwe ambiri ophunzitsa ndi ogulitsa amagula zoseweretsa zanzeru pa Amazon Business Purchase. Mwachitsanzo, mtundu wa Ruko wapeza malonda ku mabungwe ophunzitsa ndi ogulitsa kudzera mu Amazon Business, ndipo mabungwe ophunzitsa ndi omwe amagulitsa zoposa 30% ya maoda ake ogulira makampani.
Zochita zotsatsa: Zochita zotsatsa pa nsanja ya Amazon zathandiza kwambiri pakukweza malonda a zoseweretsa zanzeru. Mwachitsanzo, zochitika zotsatsa monga DOTD, Best Deal, ndi Lightning Deal zitha kukopa ogula ambiri. Kuphatikiza apo, zochitika zapadera zochotsera mtengo kwa makasitomala a B-end, monga zochitika za nyengo yobwerera kusukulu ya Amazon Business, zabweretsanso mwayi wowonjezera komanso kugulitsa kwa opanga zoseweretsa zanzeru.