Uhlalutyo lweendlela zokuthengisa iithoyi ezikrelekrele kwiAmazon

Uhlalutyo lweendlela zokuthengisa iithoyi ezikrelekrele kwiAmazon

Intshayelelo
Ngophuhliso olukhawulezayo lwetekhnoloji, iithoyi ezikrelekrele ziye kancinci kancinci zaba ludidi oludumileyo kwimarike yezinto zokudlala zehlabathi. Njengenye yeqonga elikhulu le-e-commerce kwihlabathi, iAmazon ibonelela ngenqanaba elibanzi lokuthengiswa kweethoyi ezikrelekrele.

1. Isishwankathelo semarike yehlabathi yezinto zokudlala ezikrelekrele
Kwiminyaka yakutshanje, imakethi yeethoyi ezikrelekrele ibonakalise ukukhula okunamandla. Ngokutsho kweStatista, ubungakanani bemakethi yeethoyi ezikrelekrele kwihlabathi liphela bufikelele kwi-US$5.48 yeebhiliyoni ngo-2022, kwaye kulindeleke ukuba ikhule ngesantya sokukhula sonyaka esidibeneyo se-14.3% ngo-2025. Olu hlobo lokukhula lubangelwa ikakhulu zezi zinto zilandelayo:
Inkqubela phambili kwezobuchwepheshe: Uphuhliso olukhawulezileyo lobukrelekrele bokwenziwa, i-Intanethi yezinto, kunye netekhnoloji ye-sensor yenze imisebenzi yamathoyizi akrelekrele yahluka ngakumbi kwaye inokubonelela ngamava asebenzisanayo nangokwezifiso.
Ukwanda kwemfuno yemfundo: Abazali kunye namaziko emfundo banikela ingqalelo engakumbi kwimfundo yabantwana abaselula, kwaye amathoyizi akrelekrele ayathandwa ngenxa yemisebenzi yawo yemfundo, efana neethoyi zokuhlela, Ithoyizi leStems, njl.
Ukwanda kwamandla okusebenzisa: Ngokukhula koqoqosho lwehlabathi, abathengi bandise amandla abo okuthenga kwaye bazimisele ukuhlawula amaxabiso aphezulu kwiithoyi ezinomgangatho ophezulu kunye nomxholo wetekhnoloji ephezulu.

2. Indlela yokuthengisa izinto zokudlala ezikrelekrele kwiAmazon
(I) Indlela yokukhula kwentengiso
Ukukhula ngokubanzi: Ukuthengiswa kweethoyi ezikrelekrele kwiAmazon kubonisa ukuthambekela kokukhula unyaka nonyaka. Ukuthatha uphawu lweRuko njengomzekelo, ukuthengiswa kwayo kwiAmazon US kugcine izinga lokukhula konyaka elingaphezulu kwama-30% kwiminyaka embalwa edlulileyo. Oku kubonisa ukuba imfuno yemarike yeethoyi ezikrelekrele kwiqonga leAmazon iyaqhubeka nokuba namandla.
Ukuguquguquka kwexesha lonyaka: Ukuthengiswa kweethoyi ezikrelekrele kuneempawu ezicacileyo zexesha lonyaka. Ikota yesine idla ngokuba lixesha lokuthengisa eliphambili, ingakumbi ngexesha leeholide ezifana neThanksgiving kunye neKrisimesi, apho imfuno yokuthenga yabathengi inyuka kakhulu. Umzekelo, uphawu lweRuko luya kulungiselela izitokhwe iinyanga ezi-3-4 kwangaphambili ngexesha lexesha elikhulu lokukhuthaza kwaye lutsale abathengi ngemisebenzi eyahlukeneyo yokukhuthaza.
(II) Uhlalutyo lwemfuno yabathengi
Umsebenzi wokufundisa: Abathengi banesidingo esikhulu sezinto zokudlala ezikrelekrele ezinemisebenzi yokufundisa. Umzekelo, ukuthengiswa kweemveliso ezifana neethoyi zokucwangcisa kunye nezinto zokudlala ze-STEM kwi-Amazon kuyaqhubeka nokukhula. Ezi zinto zokudlala azinakubonelela ngolonwabo kuphela, kodwa zikwakhuthaza nokucinga okunengqiqo kwabantwana, ubuchule kunye nobuchule bokwenza izinto ngezandla.
Ukusebenzisana: Amathoyizi akrelekrele anemisebenzi yokusebenzisana nawo athandwa ngabathengi. Umzekelo, amathoyizi erobhothi akrelekrele anokusebenzisana nabantwana ngemisebenzi efana nokuqaphela ilizwi kunye nokuqaphela ubuso. Ukongeza, amanye amathoyizi akrelekrele anemisebenzi yokhuphiswano kunye nemfazwe, nto leyo eyandisa ulonwabo lwemveliso.
Ukhuseleko nokusingqongileyo: Njengoko ulwazi lwabathengi ngendalo lusanda, amathoyizi akrelekrele enziwe ngezinto ezinobuhlobo nokusingqongileyo afumana ingqalelo engakumbi. Kwangaxeshanye, ukhuseleko lwemveliso luye lwaba yinto ebalulekileyo kubathengi, njengeempawu ezingenabungozi, ezingenabungozi, nezilula ukuzicoca.
(III) Indawo yokhuphiswano
Ukhuphiswano lwebhrendi: Imarike yeethoyi ezikrelekrele inokhuphiswano olukhulu kwaye inoxinzelelo olukhulu lwebhrendi. Umzekelo, kwimarike yeethoyi zeekati ezisebenzisanayo kwiwebhusayithi yase-US ye-Amazon, uxinzelelo lweebhrendi ezili-10 eziphambili lufikelele kwi-71.1%. Oku kubonisa ukuba iimpawu ezimbalwa ezaziwayo zithatha isabelo esikhulu semarike, kwaye abatsha kufuneka batyale imali eninzi ekwakheni uphawu, umgangatho wemveliso, kunye namaqhinga okuthengisa ukuze babonakale.
Ukwahluka kwemveliso: Ukuze bahluke kukhuphiswano, abavelisi beethoyi ezikrelekrele kufuneka bagxile ekuhlukeni kwemveliso. Umzekelo, ezinye iithoyi ezikrelekrele ezikumgangatho ophezulu zamkela uyilo oluvumela abasebenzisi ukuba bahlanganise kwaye baphucule ngokukhululekileyo, nto leyo ephucula ukudlala kunye nobomi benkonzo yemveliso. Ukongeza, ukusetyenziswa kwetekhnoloji ye-AI kukwayindlela ebalulekileyo yokwahluka kwemveliso.
(IV) Uhlalutyo lwejelo lokuthengisa
Ukuthengwa Kweshishini le-Amazon: I-Amazon Business Purchase inika abavelisi bezinto zokudlala ezikrelekrele amathuba okuthengisa e-B-end. Amaziko emfundo amaninzi kunye nabathengisi bathenga izinto zokudlala ezikrelekrele kwi-Amazon Business Purchase. Umzekelo, uphawu lweRuko lufikelele ekuthengiseni amaziko emfundo kunye nabathengisi nge-Amazon Business, apho amaziko emfundo ephethe ngaphezulu kwe-30% yee-odolo zayo zokuthenga zenkampani.
Imisebenzi yokukhuthaza: Imisebenzi yokukhuthaza kwiqonga le-Amazon idlale indima ebalulekileyo ekukhuthazeni ukuthengiswa kweethoyi ezikrelekrele. Umzekelo, imisebenzi yokukhuthaza efana ne-DOTD, i-Best Deal, kunye ne-Lightning Deal inokutsala inani elikhulu labathengi. Ukongeza, imisebenzi yesaphulelo ekhethekileyo kubathengi be-B-end, efana nemisebenzi yexesha lokubuyela esikolweni ye-Amazon Business, ikwazise ukuvezwa kunye nokuthengiswa okongeziweyo kubavelisi beethoyi ezikrelekrele.