Ukuhlaziywa kwezitayela zokuthengisa zamathoyizi ahlakaniphile ku-Amazon

Ukuhlaziywa kwezitayela zokuthengisa zamathoyizi ahlakaniphile ku-Amazon

Isingeniso
Ngokuthuthuka okusheshayo kobuchwepheshe, amathoyizi ahlakaniphile kancane kancane abe yisigaba esidumile emakethe yamathoyizi omhlaba wonke. Njengenye yamapulatifomu amakhulu kakhulu e-commerce emhlabeni, i-Amazon inikeza isigaba esibanzi sokuthengiswa kwamathoyizi ahlakaniphile.

1. Ukubuka konke kwemakethe yamathoyizi ahlakaniphile emhlabeni jikelele
Eminyakeni yamuva nje, imakethe yamathoyizi ahlakaniphile ibonise ukukhula okunamandla. Ngokusho kwe-Statista, usayizi wemakethe yamathoyizi ahlakaniphile emhlabeni wonke ufinyelele cishe ku-US$5.48 billion ngo-2022, futhi kulindeleke ukuthi ukhule ngesilinganiso sokukhula saminyaka yonke esingu-14.3% ngo-2025. Lo mkhuba wokukhula ubangelwa kakhulu yizici ezilandelayo:
Intuthuko yezobuchwepheshe: Intuthuko esheshayo yobuhlakani bokwenziwa, i-Intanethi Yezinto, kanye nobuchwepheshe bezinzwa kwenze imisebenzi yamathoyizi ahlakaniphile yahlukahluka kakhulu futhi ingahlinzeka ngolwazi olusebenzisana kakhulu nolwenzelwe umuntu ngamunye.
Ukwanda kwesidingo semfundo: Abazali nezikhungo zemfundo banaka kakhulu imfundo yabantwana yasekuqaleni, futhi amathoyizi ahlakaniphile ayathandwa ngenxa yemisebenzi yawo yemfundo, njengokuhlela amathoyizi, Ithoyizi Lesiqus, njll.
Ukwanda kwamandla okusebenzisa: Ngokuthuthuka komnotho womhlaba wonke, abathengi bandise amandla abo okuthenga futhi bazimisele ukukhokha amanani aphezulu amathoyizi anekhwalithi ephezulu kanye nokuqukethwe kobuchwepheshe obuphezulu.

2. Umkhuba wokuthengisa amathoyizi ahlakaniphile ku-Amazon
(I) Umkhuba wokukhula kokuthengisa
Ukukhula okuphelele: Ukuthengiswa kwamathoyizi ahlakaniphile ku-Amazon kukhombisa ukuthambekela kokukhula unyaka nonyaka. Uma sibheka uphawu lwe-Ruko njengesibonelo, ukuthengiswa kwalo ku-Amazon US kugcine izinga lokukhula lonyaka elingaphezu kuka-30% eminyakeni embalwa edlule. Lokhu kukhombisa ukuthi isidingo semakethe samathoyizi ahlakaniphile epulatifomu ye-Amazon siyaqhubeka nokuba namandla.
Ukushintshashintsha kwesizini: Ukuthengiswa kwamathoyizi ahlakaniphile kunezici ezicacile zesizini. Ikota yesine imvamisa yisizini yokuthengisa ephezulu, ikakhulukazi ngamaholide afana neThanksgiving kanye neKhisimusi, lapho isidingo sokuthenga kwabathengi sikhula kakhulu. Isibonelo, uhlobo lweRuko luzolungisa amasheya ezinyangeni ezi-3-4 kusengaphambili ngesikhathi sokukhushulwa okukhulu futhi ludonsele abathengi ngemisebenzi eyahlukahlukene yokukhushulwa.
(II) Ukuhlaziywa kwesidingo sabathengi
Umsebenzi wokufundisa: Abathengi banesidingo esikhulu samathoyizi ahlakaniphile anemisebenzi yokufundisa. Isibonelo, ukuthengiswa kwemikhiqizo efana namathoyizi okuhlela kanye namathoyizi e-STEM ku-Amazon kuyaqhubeka nokukhula. Lawa mathoyizi awakwazi nje ukunikeza ukuzijabulisa, kodwa futhi athuthukisa ukucabanga okunengqondo kwezingane, ubuhlakani kanye nekhono lokwenza ngezandla.
Ukusebenzisana: Amathoyizi ahlakaniphile anemisebenzi yokusebenzisana nawo athandwa ngabathengi. Isibonelo, amathoyizi e-robot ahlakaniphile angasebenzisana nezingane ngemisebenzi efana nokubona izwi kanye nokubona ubuso. Ngaphezu kwalokho, amanye amathoyizi ahlakaniphile nawo anemisebenzi yokuncintisana kanye nempi, okwandisa ubumnandi bomkhiqizo.
Ukuvikelwa nokuphepha kwemvelo: Njengoba ukuqwashisa ngemvelo kwabathengi kuyanda, amathoyizi ahlakaniphile enziwe ngezinto ezinobungani nemvelo athola ukunakwa okwengeziwe. Ngesikhathi esifanayo, ukuphepha komkhiqizo nakho sekuyinto ebalulekile kubathengi, njengezimpawu ezingenabo ubuthi, ezingenangozi, nezilula ukuzihlanza.
(III) Indawo yokuncintisana
Ukuncintisana komkhiqizo: Imakethe yamathoyizi ahlakaniphile incintisana kakhulu futhi inokuqukethwe okuphezulu komkhiqizo. Isibonelo, emakethe yamathoyizi ekati asebenzisanayo kusayithi lase-Amazon lase-US, ukuqoqwa kwemikhiqizo eyi-10 ephezulu kufinyelele ku-71.1%. Lokhu kukhombisa ukuthi imikhiqizo embalwa eyaziwayo inesabelo esikhulu semakethe, futhi abasanda kungena kudingeka batshale izinsiza ezengeziwe ekwakheni umkhiqizo, ikhwalithi yomkhiqizo, kanye namasu okumaketha ukuze bavelele.
Ukwehlukaniswa komkhiqizo: Ukuze bahluke kubancintisani, abakhiqizi bamathoyizi ahlakaniphile kudingeka bagxile ekuhlukanisweni komkhiqizo. Isibonelo, amanye amathoyizi ahlakaniphile aphezulu asebenzisa umklamo we-modular ovumela abasebenzisi ukuthi bahlanganise futhi bathuthukise ngokukhululeka, okuthuthukisa ukudlala kanye nokuphila kwenkonzo yomkhiqizo. Ngaphezu kwalokho, ukusetshenziswa kobuchwepheshe be-AI nakho kube yindlela ebalulekile yokwehlukaniswa komkhiqizo.
(IV) Ukuhlaziywa kwesiteshi sokuthengisa
Ukuthengwa Kwebhizinisi le-Amazon: I-Amazon Business Purchase inikeza abakhiqizi bamathoyizi ahlakaniphile amathuba okuthengisa e-B-end. Izikhungo zemfundo eziningi kanye nabathengisi bathenga amathoyizi ahlakaniphile ku-Amazon Business Purchase. Isibonelo, uhlobo lwe-Ruko lufinyelele ekuthengisweni kwezikhungo zemfundo kanye nabathengisi nge-Amazon Business, kanti izikhungo zemfundo zenza okungaphezu kuka-30% wama-oda ayo okuthenga ezinkampanini.
Imisebenzi yokukhangisa: Imisebenzi yokukhangisa epulatifomu ye-Amazon idlale indima ebalulekile ekukhuthazeni ukuthengiswa kwamathoyizi ahlakaniphile. Isibonelo, imisebenzi yokukhangisa efana ne-DOTD, i-Best Deal, kanye ne-Lightning Deal ingadonsela inani elikhulu labathengi. Ngaphezu kwalokho, imisebenzi yesaphulelo ekhethekile yamakhasimende e-B-end, njengemisebenzi yesizini yokubuyela esikoleni ye-Amazon Business, nayo ilethe ukuvezwa okwengeziwe kanye nokuthengiswa kubakhiqizi bamathoyizi ahlakaniphile.