Ngaro ohorere ana ngā taonga i te wā e whakawhiti ana a Amazon? He aratohu mō te whakahaere i ngā hapa pūnaha me te whakanui i te mōrearea puta noa i ngā SKU maha

Ngaro ohorere ana ngā taonga i te wā e whakawhiti ana a Amazon? He aratohu mō te whakahaere i ngā hapa pūnaha me te whakanui i te mōrearea puta noa i ngā SKU maha

Ko tētahi o ngā āhuatanga tino uaua mō ngā kaihoko whakawhiti-rohe o Amazon ko te tohua o ā rātou taonga hoko hei "kei te haere" me te kore e mōhiotia e rātou - kei roto tonu ngā taonga i te whare putunga FBA, engari kāore e taea te hoko noa, ka ngaro ngā ota, ka heke te tūnga, ka herea ngā moni. Ko ngā hapa tukutahi raraunga taonga me ngā whakatau hē i roto i ngā whakawhiti whare putunga o roto i ētahi wā ka waiho ngā kaihoko ki te tūranga noho puku. Ka arotahi tēnei tuhinga ki tēnei take mamae matua, ka hoatu ki ngā kaihoko Amazon o te ao ngā rautaki whakahaere mahi mai i ngā taha e toru: te whakaiti i te mate ohorere, ngā tikanga tono mana, me te whakawhanuitanga mōrearea mō te wā roa. Ma tēnei ka āwhina i te whakahaere taonga ki te wikitoria i ngā here o ngā hapa pūnaha me te tiaki i ngā moni whiwhi matua o te toa.

I. Te Pakarutanga o te Pūnaha Āhuakore: Me Mahi i ngā Hikoinga Ohorere e 3 hei Ārai i ngā Matenga Anō

Ina tohua ohoreretia ō taonga hoko hei "kei te haere", kaua e tatari noa kia whakahokia aunoa mai e te pūnaha a Amazon. Mā ngā mahi tika i roto i ngā haora 24 tuatahi nui ka taea te whakaiti i ngā ngaronga o te ota me te tūnga, koinei te kaupapa matua o te whakahaere mōrearea o ngā taonga i roto i ngā mahi whakawhiti-rohe.

1. Maukati tonutia te tūnga o ngā taonga, ā, tiakina ngā raraunga.

Tuatahi, tikiake i te pūrongo rarangi taonga, te rārangi mahi rarangi taonga, me ngā tuhinga taumai me ngā tuhinga kawe a te FBA mai i te pūkete Amazon Seller Central. Tiakina katoatia ngā raraunga matua, tae atu ki te wā i tohua ai e te pūnaha "kei te kawe", te waehere SKU, te rahinga rarangi taonga, me te wāhitau whare putunga e pā ana. Tangohia hoki he whakaahua mata o te whārangi tūnga rarangi taonga i roto i te pūkete Seller Central (tae atu ki te tohu wā). He taunakitanga nui ēnei raraunga mō tētahi piira a muri ake nei ki a Amazon, e whakaatu ana i te "tohua kore take" o te rarangi taonga, ā, e ārai ana i te korenga o te huarahi whakahoki nā te kore taunakitanga e ranea.

I te wā kotahi, whakamahia te taputapu aroturuki rarangi taonga wā-tūturu a Amazon FBA hei whakaū i te tauwāhi tūturu o ngā taonga, me te whakakore i ngā āhuatanga whaitake pēnei i ngā whakawhiti whare putunga tūturu, ngā taonga pakaru rānei, me te whakatau tika i te take he hapa raraunga pūnaha.

2. Whakatikatika i ngā Rārangi Hua hei Pupuri i te Haerenga me te Tūnga o te Toa

Mō ngā hua kua tohua "kei te haere," whakatikatika tonu i ngā whakatikatika o te rārangi: Mena he nui ngā taonga, tohua mārama i roto i te whakaahuatanga hua, "He noa te taonga, kei te tukutahi ngā raraunga pūnaha, ka tukuna noa i muri i te whakatakotoranga ota," hei ārai i ngā kaihoko kei whakarērea ā rātou hoko nā te whakaaturanga "kāore i te taonga"; mena kua tohua ngā taonga katoa mō te SKU kotahi, whakaritea he wā tuku tika mō te wā poto (hei tauira, 2-3 ngā rā pakihi) hei pupuri i te taumaha rapu o te rārangi, hei ārai hoki i te hekenga nui o te tūranga nā te roa o te korenga o te taonga.

Kia mōhio: Kia piri tonu ki ngā ture Rārangi Amazon i te wā o te tukanga whakarerekētanga, me te karo i ngā kereme whakanui rawa me te tapanga turekore hei ārai i ngā whiu i runga i te tūāpapa.

3. Whakahohehia ngā Mahere Tukunga Ohorere hei Whakarite i te Whakatutukitanga o ngā Ota

Mena kua whakatauhia e te pūnaha ētahi ota he "kāore e taea te tuku," whakapā atu ki ngā kaihoko tonu mā te pito o muri o te kaihoko, whakamāramahia te rerekētanga o te pūnaha, whakapāha, me te whakarato i ngā otinga whakatutuki ota (hei tauira, te whakaū i te wā tuku, te tuku painga iti, me ētahi atu) hei pupuri i te wheako kaihoko me te reiti arotake pai o te toa. Mō ngā SKU matua e tino hokohoko ana, ka taea te whakahohe i tētahi hongere whakatutuki-whaiaro rangitahi (kia whakarite kia rite te wā whakahaere ki ngā whakaritenga o te tūāpapa) hei whakahaere i ngā ota tika me te ārai i te hekenga o ngā inenga mahi toa nā ngā aukati whakatutuki.

II. Ngā Piira Tika: Te Whakamahi i ngā Hongere Mana o Amazon hei Ārahi i te Whakaora i te Tūnga Pūnaha

I muri i te whakaiti i ngā mate ohorere, ko te mahi matua ko te tono piira mā roto i ngā hongere mana o Amazon kia whakahokia mai ngā taonga "kei te haere tonu" ki te tūnga ka taea te hoko. Ko te kī ki tētahi tono piira angitu ko te kimi i te hongere tika, te whai whakaaro mārama, me te whakarato taunakitanga e ranea ana hei karo i ngā tono piira e arahi ana ki te koretake.

1. Whakatairangahia ngā Hongere Piira Matua-Matua hei Whakapoto i te Wā Tukatuka

Kei a Amazon ngā hongere tono motuhake mō ngā hapa o te rarangi taonga FBA. Me whiriwhiri e ngā kaihoko te hongere tino pai i runga i te taumata o ā rātou toa me te tere o te take:
Piira Tika i te Piira o Muri: I roto i te [Inventory] - [Manage FBA Inventory], kimihia te SKU raruraru, pāwhiritia te [Issue Report] - [Inventory Status Discrepancy], ka tuku rauemi piira (tae atu ki ngā whakaahua mata raraunga, ngā pūrongo inventory, ngā vaucha logistics, me ētahi atu) e ai ki te tono a te pūnaha. Ko tēnei hongere te paerewa mana a Amazon, ā, ko te wā tukatuka he 1-3 ngā rā pakihi.
Te Piira ā-ringa mā te Pokapū Tautoko Kaihoko: Mā te whakaurunga [Āwhina] o muri, tīpakohia te [Whakapā atu ki te Tautoko Kaihoko] hei hono tika atu ki te ratonga kiritaki tangata a te tīma rarangi taonga FBA. Homai ngā mōhiohio taipitopito me ngā taunakitanga o te SKU raruraru, me te tono kia manatoko ā-ringa i te tūnga o te rarangi taonga. He pai tēnei hongere mō ngā āhuatanga ohorere e pā ana ki ngā SKU rongonui me te nui o ngā hapa o te rarangi taonga, nā te mea ka hua ake te pai o te tukatuka i te wawaotanga a te tangata.
Hongere Motuhake mō ngā Kaihoko Rēhita Waitohu: Ka taea e ngā kaihoko kua oti te rēhita waitohu Amazon te tono mā te hongere tautoko motuhake i roto i te [Paewhiri Mana Waitohu] me te whiwhi i ngā mana tukatuka matua mai i te tūāpapa. Koinei tētahi o ngā painga nui o ngā mahi waitohu.

2. Īmēra Piira/Tuhituhi Rauemi: 3 Ngā Kaupapa Matua

Ahakoa i tukuna mā te pūnaha, i whakahaerea ā-ringa rānei, ko te tuhi i ngā rauemi piira te mea e whakatau tika ana i te angitu. Me whakauru ngā huānga matua ki roto he kōrero mō ngā meka, ngā taunakitanga tautoko, me te tono mārama. Me mārama, me poto te arorau, ā, me karo i ngā kōrero tāpiripiri:

Tauākī Mōhiohio: Me mārama te kī "i te wā XX, i tohua te XX SKU (waehere XXX) i roto i te whare putunga XX me te nui o te taonga e wātea ana e te pūnaha, kāore i te tika, kei te haere tonu. Kāore anō kia whakawhitia/kaweatia ngā taonga, ā, he mea noa te tūnga o te taonga," me mārama te kī ko te take matua he rerekētanga i roto i ngā raraunga pūnaha;

Ngā Taunakitanga Tautoko: Tāpirihia ngā whakaahua mata o ngā pūrongo rarangi taonga, ngā rangitaki mahi rarangi taonga, ngā tuhinga whiwhinga whare putunga FBA, ngā rekoata aroturuki rarangi taonga wā-tūturu, me ētahi atu, kia rite ki te raupapa. Me whakaatu mārama e ngā taunakitanga katoa te SKU me te wā hei whakahaere i te manatoko e te tīma Amazon;

Tono Mārama: Me kī tika mai, "Kei te tono mātou kia manatoko tonu koe i te tūnga o ngā taonga o tēnei SKU, kia whakahokia mai te taonga kua tohua kāore i te tika hei taonga kei te tukuna ki te tūnga ka taea te hoko, me te tuku urupare mō ngā hua manatoko me te ahunga whakamua o te tukatuka."

3. Whaia te ahunga whakamua o te piira, ā, kia kaha te whakatau i ngā raruraru

Whai muri i te tuku i tētahi piira, kaua e tatari noa. Tirohia te ahunga whakamua o te piira i te wā tonu i roto i te pito o muri o te kaihoko. Mena kāore anō kia tae mai he urupare i muri i ngā rā pakihi e 3, whakapā atu anō mā te hongere taketake, me te whakahoki anō i te hiahia nui o te take ki te ratonga kiritaki a Amazon (hei tauira, "Ko tēnei SKU tētahi o ngā taonga tino hokohoko i roto i te toa; kua nui te ngaronga o ngā ota nā te rerekētanga o ngā taonga. Tena koa whakaritea tēnei take ki te kaupapa matua").

I te wā kotahi, puritia ngā tuhinga piira katoa, ngā whakaahua mata o ngā whakautu ratonga kiritaki, me ētahi atu. Mēnā kāore a Amazon e whakatau i te take mō te wā roa, ka taea e koe te amuamu anō ki te Rōpū Mahi Kaihoko a Amazon hei tiaki i ō mana ture.

III. Te Whakahaere Mōrearea Wā-Roa: Rautaki Whakawhanuitanga Maha-SKU hei Whakaiti i te Whakawhirinakitanga o te Taonga ki ngā Āhuatanga Hē o te Pūnaha

He uaua ki te karo katoa i ngā hapa o te pūnaha Amazon. Engari i te whakautu noa, he pai ake te whakatū i tētahi pūnaha kanorau mō ngā mōrearea o ngā taonga mō te wā roa. Ko te whakatakotoranga maha-SKU me te whakahaere taonga kua whakatikatikaina ngā huarahi matua hei ārai i ngā hapa o te pūnaha, ngā mōrearea o te whare putunga, me ngā huringa kaupapa here o te tūāpapa. Ehara i te mea ka whakaitihia e tēnei rautaki ngā mate mai i ngā hapa o te SKU kotahi anake, engari ka whakarei ake hoki i te manawanui whakahaere whānui o te toa, he ariā whakahaere noa e whakamahia ana e ngā kaihoko Amazon matua o te ao.

1. Tahora Kāwai SKU Kanorau: Ārai i te whakawhirinaki nui ki tētahi pukapuka hokohoko pai rawa atu, me te tohatoha i te taumaha o ngā taonga

I roto i ngā mahi o te toa, kaua e whakawhirinaki nui ki tētahi taonga hokohoko kotahi. Mēnā ka tohua taua taonga hokohoko hei "kei te haere" nā ngā hapa o te pūnaha, ka haurua te moni whiwhi katoa o te toa. Ko te rautaki tika ko:
Ngā Taonga Matua Hokohoko Tino Pai + Ngā Taonga Pea + Ngā Taonga e Ārahihia ana e te Waka: Whakamahia te taonga matua hoko tino pai hei pou moni whiwhi, me te tuku i te 5-10 ngā taonga pea (e ōrite ana ki ngā au o te mākete, iti te whakataetae) me ngā taonga e ārahi ana i te waka (he nui te utu, he nui te kitea). Tohaina he ōwehenga taonga whaitake mō ia momo SKU. Ahakoa he raruraru taonga kei te taonga matua, ka taea tonu e ngā taonga pea me ngā taonga e ārahi ana i te waka te whakahaere i te waka me ngā ota o te toa, kia mau ai te pumau o te moni whiwhi whānui.
Whakawhānui me te Wehewehenga Kāwai: I runga i te kāwai matua, whakawhānuihia ki ngā kāwai iti e pā ana. Hei tauira, ka taea e te kaihoko e tohunga ana ki ngā taputapu 3C te tuku i ngā SKU maha pēnei i ngā tūnga waea, ngā taura raraunga, me ngā pēke hiko. Mā tēnei ka karohia te mōrearea o te kohinga taonga i roto i te kāwai kotahi, ā, ka whānui ake te kapinga mākete o te toa.

2. Te Tohatoha i ngā Taonga puta noa i ngā Whare Putunga Maha mō te SKU Kotahi: Te Whakatakotoranga Taonga Whakawhiti-Pae me te Whakawhiti-Rohe

Mā te Amazon FBA ka taea e ngā kaihoko te tohatoha i ngā taonga mō te SKU kotahi puta noa i ngā whare putunga i ngā whenua/rohe rerekē. Ka whakaitihia e tēnei ngā mōrearea taonga i puta mai i ngā rahunga o te pūnaha whare putunga kotahi, ngā hapa o te whare putunga, ngā huringa kaupapa here ā-rohe rānei:
Tohatoha Whakawhiti-Pae: Mō ngā pae matua o Amazon pērā i Amerika Te Raki, Ūropi, me Hapani, ka taea te tohatoha i ngā taonga i runga i te hiahia o te mākete i ia pae. Hei tauira, 60% mō Amerika Te Raki, 30% mō Ūropi, me te 10% mō Hapani. Ahakoa ka rahua te pūnaha whare putunga i tētahi pae, ka taea tonu te hoko taonga i ētahi atu pae i te tikanga noa.
Te Tohatoha o ngā Taonga i te Pae Kotahi puta noa i ngā Whare Taonga Maha: Hei tauira, mā te whakamahi i Amerika Te Raki, ka taea te tohatoha i ngā taonga puta noa i ngā whare taonga FBA maha i te Tai Rāwhiti, te Tai Hauāuru, me te Waenganui-uru o te Hononga o Amerika. Mā tēnei ka karohia te rahunga o te pūnaha whare taonga kotahi, ka kore ai e taea te hoko i ngā taonga katoa o te pae, me te whakaiti hoki i ngā utu whakahaere me te tuku me te whakapai ake i te wā tuku a te kaihoko.

3. Te Whakahaere Rauemi Kua Whakapaitia mō ngā SKU Maha: Te Whakatū i tētahi Tikanga Whakatūpato Moata me te Whakatikatika Hihiri o te Rauemi

Ehara te whakahaere i ngā rawa maha-SKU i te mea mō te penapena noa i ngā taonga, engari mō te whakahaere pai ake i runga i ngā raraunga mākete. Ko te kaupapa matua ko te whakatū i tētahi paepae whakatūpato wawe mō ngā rawa me tētahi tikanga whakarerekētanga hihiri hei pupuri i ngā rawa i roto i tētahi awhe whaitake me te whakaiti i te rārangi taonga e toe ana nā ngā hapa o te pūnaha:

Te Whakatakoto Paepae Whakatūpato Moata o te Taonga: I runga i te nui o ngā hoko, te wā tuku, me te huringa whakakī anō mō ​​ia SKU, whakatakotoria he paepae whakatūpato moata iti rawa mō ia SKU (hei tauira, 30 ngā rā hoko mō ngā SKU tino hokohoko, me te 15 ngā rā hoko mō ngā SKU tino hokohoko pea). Ina tata te taonga ki te paepae whakatūpato, tīmata wawe te tukanga whakakī anō kia kore ai e rua ngā mate nā te kore rawa o te taonga me ngā hapa o te pūnaha;

Te Whakatikatika i ngā Taonga i runga i ngā Raraunga Hoko: Tātarihia ngā huringa hoko, ngā reiti tahuritanga, me ngā tūnga rapu mō ia SKU mā te whakamahi i ngā pūrongo hoko a Amazon me ngā taputapu au o te mākete. Whakanuia te ōwehenga taonga o ngā taonga tino hokohoko pea i te wā tika, me te whakaiti i te rarangi taonga o ngā taonga e puhoi haere ana, me te whakarite kia ōrite tonu te whakatakotoranga taonga ki te hiahia o te mākete, me te whakapai ake i te huringa taonga.

4. Whakawhanuitia ngā Otinga Whakahaere hei Whakaiti i te Whakawhirinaki ki te Taonga FBA

Ka whakanuia e ngā SKU maha ngā mōrearea, ehara i te mea ko te tahora hua me te whare putunga anake, engari mā te whakamahi hoki i ngā otinga kawe kanorau hei karo i te kore mahi e puta mai i te whakawhirinaki katoa ki ngā taonga FBA:

Huinga FBA + Whare Putunga Tuatoru o Tāwāhi: Penapenahia tētahi wāhanga o te rarangi taonga mō ngā hua matua tino hokohoko i roto i tētahi whare putunga tuatoru o tāwāhi. Ina kore e taea te hoko i ngā rarangi taonga FBA nā ngā hapa o te pūnaha, ka taea te tukutahi tonu i ngā rarangi taonga i roto i te whare putunga tuatoru o tāwāhi ki te toa, ka taea ai te whakatutuki i a koe anō, te tuku tika rānei mai i te whare putunga o tāwāhi mō te whakahaere rarangi taonga maeneene.

Whakakīnga Logistics Motuhake a DDP: Kōwhiria he Amazon FBA DDP ngaio Ratonga Whakahaere kaiwhakarato kia whakarite kia tere, kia pumau hoki te whakakī anō i ngā taonga FBA. Ina pāngia ngā taonga FBA e ngā āhuatanga rerekē, ka taea te whakaoti tere i te whakakī anō, kia poto ai te wā e pau ai ngā taonga. Ka taea e ngā kaiwhakarato ratonga kawe taonga ngaio te whakarato i te aroturuki kawe taonga tūturu, ngā taurangi whakakorenga tikanga, me ētahi atu ratonga, kia maeneene ake ai te tukanga whakakī anō. He mea nui hoki tēnei hei tautoko i te whakahaere mōrearea taonga whakawhiti-rohe.

IV. Whakamutunga: Mai i te "Whakautu Tauhohe" ki te "Mana Tūponotanga Matatau"—Te Tiaki i te Kaupapa Matua o ngā Mahi Tātari Taonga

Ko te pūnaha a Amazon e tohu noa ana i ngā taonga ka taea te hoko hei "kei te haere" he take noa iho i roto i te whakahaere raraunga tūāpapa, engari mō ngā kaihoko, ka taea e ia te whakaoho i tētahi mekameka o ngā mate whakahaere. I mua i tēnei raruraru, ko te whakaiti i ngā mate ohorere mō te wā poto me te tono tika he mea nui ki te whakaoti i te take, ko ngā rautaki kanorau maha-SKU mō te wā roa me te whakahaere taonga kua whakatikatikaina ko te kaupapa matua ki te whakaiti i te mōrearea.

Hei kaihoko Amazon o te ao, ko te taonga te taonga matua o tō toa. Ko te uho o te whakahaere taonga ko te kimi i te taurite i waenga i ngā ture tūāpapa, ngā āhuatanga pūnaha, me te tono mākete. Mā te neke mai i te hinengaro hokohoko pai rawa atu kotahi-SKU ki te hinengaro kanorau mōrearea e uru ana ki ngā SKU maha, ngā whare putunga maha, me ngā hongere whakahaere maha, ehara i te mea ka āwhina noa ki te tu atu i ngā raruraru ohorere pēnei i ngā hapa pūnaha, engari ka taea hoki e ngā toa te whai hanganga moni whiwhi pumau ake me te ātete mōrearea kaha ake i roto i te whakataetae kaha o te hokohoko ipurangi whakawhiti-rohe.

Ā tōna wā, ka haere tonu ngā ture tūāpapa me ngā mahi pūnaha a Amazon ki te whakahou. Me whakatū e ngā kaihoko he mahi whakahaere mōrearea matatau.