Uluhlu lwezinto lunyamalala ngequbuliso ngexesha lohambo lweAmazon? Isikhokelo sokuphatha iingxaki zenkqubo kunye nokwahlulahlula umngcipheko kwii-SKU ezininzi

Uluhlu lwezinto lunyamalala ngequbuliso ngexesha lohambo lweAmazon? Isikhokelo sokuphatha iingxaki zenkqubo kunye nokwahlulahlula umngcipheko kwii-SKU ezininzi

Enye yezona meko zinzima kakhulu kubathengisi abanqumla imida yeAmazon kukuba impahla yabo ethengiswayo iphawulwe "njengeyokuhamba" ngaphandle kolwazi lwabo - iimpahla zisekwindawo yokugcina impahla ye-FBA, kodwa azinakuthengiswa ngokuqhelekileyo, nto leyo ekhokelela ekulahlekeni kwee-odolo, ukwehla kwezikhundla, kunye nemali ebotshelelweyo. Ukungalingani kwedatha yempahla ngamanye amaxesha kunye nokugweba okungafanelekanga ekudlulisweni kwempahla yangaphakathi kudla ngokushiya abathengisi bekwimeko yokungenzi nto. Eli nqaku ligxile kweli nqaku libalulekileyo, libonelela abathengisi be-Amazon behlabathi ngamaqhinga okusebenza asebenzayo ukusuka kwiinkalo ezintathu: ukunciphisa ilahleko engxamisekileyo, iindlela ezisemthethweni zokubhenela, kunye nokwahlukahluka komngcipheko wexesha elide. Oku kuya kunceda ulawulo lwempahla ukuba loyise imida yeengxaki zenkqubo kwaye lukhusele ingeniso yevenkile ephambili.

I. Ukuqhambuka Kwengxaki Yenkqubo: Thatha Amanyathelo Amathathu Angxamisekileyo Ukuthintela Ukulahlekelwa Okungakumbi

Xa isitokhwe sakho esithengiswayo siphawulwe ngokungalindelekanga ngokuthi "sisendleleni," musa ukulinda ngokungaboniyo ukuba inkqubo yeAmazon iyibuyisele ngokuzenzekelayo. Izenzo ezichanekileyo ngaphakathi kweeyure zokuqala ezingama-24 zinokunciphisa i-odolo kunye nokulahlekelwa kwinqanaba, nto leyo engumgaqo-siseko wolawulo lomngcipheko wesitokhwe kwimisebenzi engaphaya kwemida.

1. Vala ngoko nangoko imeko yempahla uze ugcine idatha.

Okokuqala, khuphela ingxelo yempahla, irekhodi yomsebenzi wempahla, kunye neerekhodi ze-FBA ezingenayo nezokuthutha kwiakhawunti ye-Amazon Seller Central. Gcina idatha engundoqo ngokupheleleyo, kuquka ixesha inkqubo ephawulwe ngalo "kuthuthwa," ikhowudi ye-SKU, ubungakanani bempahla, kunye nedilesi yendlu yokugcina impahla ehambelanayo. Kwakhona, thatha umfanekiso wesikrini sephepha lesimo sempahla kwiakhawunti yeSeller Central (kubandakanya nesitampu sexesha). Le datha bubungqina obubalulekileyo kuyo nayiphi na into elandelayo ebhenelwa yi-Amazon, iqinisekisa ngokufanelekileyo ukuba impahla "yayiphawulwe ngaphandle kwesizathu" kwaye ithintela ukungabikho kwendlela yokusabela ngenxa yobungqina obungonelanga.

Kwangaxeshanye, sebenzisa isixhobo sokulandelela impahla se-Amazon FBA ngexesha langempela ukuqinisekisa indawo yokwenyani yeempahla, ukhuphe izinto ezibonakala ngathi ziyinyani ezifana nokudluliselwa kwempahla okanye iimpahla ezonakeleyo, ugqibe ngokuchanekileyo ingxaki njengengxaki yedatha yenkqubo.

2. Lungisa uluhlu lweemveliso ukuze ugcine ithrafikhi yevenkile kunye nokubekwa kwinqanaba

Kwiimveliso eziphawulwe ngokuthi "zisendleleni," lungisa ngoko nangoko uhlengahlengiso loluhlu: Ukuba kukho uluhlu olukhulu, bonisa ngokucacileyo kwinkcazo yemveliso, "Uluhlu luqhelekile, idatha yenkqubo iyahambelana, iya kuthunyelwa ngokuqhelekileyo emva kokubekwa kwe-odolo," ukuthintela abathengi ekuyekeni ukuthenga kwabo ngenxa yokuboniswa "kokungabikho kwesitokhwe"; ukuba lonke uluhlu lwe-SKU enye luphawulwe, seta ixesha elifanelekileyo lokuthumela (umz., iintsuku ezi-2-3 zeshishini) ukugcina ubunzima bokukhangela koluhlu kunye nokuthintela ukwehla okukhulu kwinqanaba ngenxa yemeko yexesha elide yokungabikho kwesitokhwe.

Qaphela: Landela ngokungqongqo imithetho yoLuhlu lweAmazon ngexesha lenkqubo yohlengahlengiso, uphephe amabango agqithisileyo kunye nokubhalwa kweelebhile okungekho mthethweni ukuthintela izohlwayo zeqonga.

3. Sebenzisa izicwangciso zoThutho oluNgxamisekileyo ukuqinisekisa ukuzalisekiswa kwee-odolo

Ukuba ezinye ii-odolo zichongiwe yinkqubo ukuba "azikwazi ukuthumela," nxibelelana nabathengi ngoko nangoko ngokusebenzisa umthengisi ongasemva, uchaze ingxaki yenkqubo, uxolise, kwaye unikeze izisombululo zokuzalisekisa ii-odolo (umz., ukuqinisekisa ixesha lokuthumela, ukubonelela ngeenzuzo ezincinci, njl.njl.) ukugcina amava omthengi kunye nezinga elihle lokuhlolwa kwevenkile. Kwii-SKU eziphambili ezithengiswa kakhulu, itshaneli yokuzizalisekisa yexeshana inokusebenza (ukuqinisekisa ukuba ixesha lezothutho lihambelana neemfuno zeqonga) ukuphatha ii-odolo ezisebenzayo kunye nokuthintela ukwehla kwemilinganiselo yokusebenza kwevenkile ngenxa yokuphazamiseka kokuzalisekisa.

II. Izibheno Ezichanekileyo: Ukusebenzisa Iitshaneli Ezisemthethweni zeAmazon Ukuqhuba Ukubuyiselwa Kwesimo Senkqubo

Emva kokunciphisa ilahleko engxamisekileyo, umsebenzi ophambili kukubhenela ngokusebenzisa iindlela ezisemthethweni zeAmazon ukubuyisela uluhlu lwezinto "ezithuthwayo" kwimeko ethengiswayo. Isitshixo sokubhenela ngempumelelo kukufumana ijelo elifanelekileyo, elinengqiqo ecacileyo, kunye nokubonelela ngobungqina obaneleyo bokuphepha izibheno eziphindaphindwayo ezikhokelela ekungasebenzini kakuhle.

1. Beka phambili iindlela zokubhenela ezibaluleke kakhulu ukuze kufutshaniswe ixesha lokucutshungulwa

I-Amazon inikezela ngeendlela ezizinikeleyo zokubhenela kwiingxaki ze-FBA kwisitokhwe. Abathengisi kufuneka bakhethe itshaneli efanelekileyo ngokusekelwe kwinqanaba levenkile yabo kunye nokungxamiseka kwengxaki:
Isibheno Esithe Ngqo Kwi-Backend: Kwi-[Inventory] - [Phatha i-FBA Inventory], fumana i-SKU enengxaki, cofa ku-[Issue Report] - [Inventory Status Discrepancy], kwaye ungenise izixhobo zesibheno (kuquka iifoto-skrini zedatha, iingxelo ze-inventory, iivawutsha ze-logistics, njl.njl.) njengoko kuceliwe yinkqubo. Le channel yimigangatho esemthethweni ye-Amazon, kwaye ixesha lokucubungula ngokubanzi liziintsuku zeshishini ezi-1-3.
Isibheno Ngesandla NgeZiko Lenkxaso Yabathengisi: Ngokusebenzisa i-backend [Help], khetha i-[Contact Seller Support] ukuze uqhagamshelane ngqo nenkonzo yabathengi beqela le-inventory ye-FBA. Nika ulwazi oluneenkcukacha kunye nobungqina be-SKU enengxaki kwaye ucele ukuqinisekiswa ngesandla kwesimo sokwenyani se-inventory. Le ndlela ifanelekile kwiimeko ezingxamisekileyo ezibandakanya ii-SKU ezidumileyo kunye nobuninzi bezinto ezingaqhelekanga kwi-inventory, njengoko ukungenelela kwabantu kukhokelela ekusebenzeni kakuhle okuphezulu.
Itshaneli Ekhethekileyo Yabathengisi Ababhalisiweyo Bebhrendi: Abathengisi abagqibile ubhaliso lwebhrendi yeAmazon banokubhena ngetshaneli yenkxaso ezinikeleyo kwi [Iphaneli yoLawulo lwebhrendi] kwaye bonwabele amalungelo okucubungula aphambili kwiqonga. Le yenye yeenzuzo ezibalulekileyo zemisebenzi yebhrendi.

2. Ukubhala nge-imeyile/izixhobo zesibheno: Amanqaku ama-3 abalulekileyo

Nokuba zingeniswe ngenkqubo okanye ziphathwa ngesandla, ukubhalwa kwezixhobo zesibheno kumisela ngokuthe ngqo izinga lempumelelo. Izinto eziphambili kufuneka zibandakanye ingxelo yeenyaniso, ubungqina obuxhasayo, kunye nesicelo esicacileyo. Ingqiqo kufuneka icace, imfutshane, kwaye iphephe ulwazi olungafunekiyo:

Ingxelo yeenyaniso: Xela ngokucacileyo ukuba "ngexesha le-XX, i-XX SKU (ikhowudi XXX) kwindawo yokugcina impahla ye-XX enobuninzi be-XX yezinto ezikhoyo yaphawulwa ngokungafanelekanga njengezo zithuthwa yinkqubo. Iimpahla azikadluliselwa/zithuthwa, kwaye imeko yezinto ezikhoyo iqhelekile," ichaza ngokucacileyo ukuba ingxaki ephambili kukungaqheleki kwedatha yenkqubo;

Ubungqina obuxhasayo: Ncamathisela imifanekiso-skrini yeengxelo zempahla, iirekhodi zemisebenzi yempahla, amaxwebhu okufumana impahla kwi-FBA, iirekhodi zokulandelela impahla ngexesha langempela, njl.njl., ngokulandelelana. Bonke ubungqina kufuneka bubonise ngokucacileyo i-SKU kunye nexesha lokulungiselela ukuqinisekiswa liqela le-Amazon;

Isicelo Esicacileyo: Xela ngokuthe ngqo, "Sicela ukuba uqinisekise ngoko nangoko imeko yokwenyani yempahla yale SKU, ubuyisele impahla ephawulwe ngokungafanelekanga njengeyathunyelwa kwisimo esithengiswayo, kwaye unike ingxelo ngeziphumo zokuqinisekisa kunye nenkqubela phambili yokucubungula."

3. Ukulandelela inkqubela yesibheno kunye nokuqhuba ukusombulula iingxaki ngokukhawuleza

Emva kokungenisa isibheno, musa ukulinda nje. Jonga inkqubela yesibheno ngexesha langempela kwi-backend yomthengisi. Ukuba awukafumani mpendulo emva kweentsuku ezi-3 zomsebenzi, landela kwakhona ngetshaneli yokuqala, uphinda ucacise ukuba ingxaki ingxamisekile kwinkonzo yabathengi yeAmazon (umz., "Le SKU yeyona nto ithengiswa kakhulu evenkileni; ukungalingani kwempahla kukhokelele ekulahlekelweni okukhulu kwee-odolo. Nceda ubeke phambili le ngxaki").

Kwangaxeshanye, gcina zonke iirekhodi zezibheno, imifanekiso-skrini yeempendulo zenkonzo yabathengi, njl. Ukuba iAmazon ayisombululi ingxaki ixesha elide, ungakhalaza ngakumbi kwiQela leMisebenzi yoMthengisi weAmazon ukuze ukhusele amalungelo akho asemthethweni.

III. Ulawulo Lomngcipheko Wexesha Elide: Icebo Lokwahlukahlukana Kwee-SKU Ezininzi Ukunciphisa Ukuxhomekeka Kwimpahla Kwizinto Ezingaqhelekanga Zenkqubo

Ukungahambi kakuhle kwenkqubo ye-Amazon kunzima ukukuphepha ngokupheleleyo. Endaweni yokuphendula ngokungakhathaliyo, kungcono ukuseka inkqubo yokwahlukahlukana komngcipheko wempahla yexesha elide. Uyilo lwe-multi-SKU kunye nolawulo olucokisekileyo lwempahla zizinto eziphambili zokuxhathisa ukungaqheleki kwenkqubo, iingozi zokugcina impahla, kunye notshintsho lomgaqo-nkqubo weqonga. Esi sicwangciso asinciphisi nje kuphela ilahleko ezivela kwiimpazamo ze-single-SKU kodwa sikwaphucula ukuqina kokusebenza kwevenkile, ingqiqo eqhelekileyo yokusebenza esetyenziswa ngabathengisi abaphambili be-Amazon kwihlabathi liphela.

1. Uyilo lweendidi ze-SKU ezahlukeneyo: Kuphephe ukuthembela kakhulu kwi-Bestseller enye kwaye usasaze ubunzima bempahla

Kwimisebenzi yevenkile, kuphephe ukuthembela kakhulu kwivenkile enye ethengiswa kakhulu. Ukuba loo SKU ithengiswa kakhulu iphawulwe njenge "isendleleni" ngenxa yokungahambi kakuhle kwenkqubo, ingeniso iyonke yevenkile iya kuncitshiswa ngesiqingatha. Icebo elichanekileyo leli:
Izinto Ezithengiswa Kakhulu + Izinto Ezinokwenzeka + Izinto Eziqhutywa Yindlela: Sebenzisa eyona nto ithengiswa kakhulu njengentsika yengeniso, ngelixa ngaxeshanye unikezela ngezinto ezinokubakho ezi-5-10 (iindlela ezifanayo zemarike, ukhuphiswano oluphantsi) kunye nezinto eziqhuba i-traffic (ukusebenza ngexabiso eliphezulu, ukuvezwa okuphezulu). Yabela umlinganiselo wempahla ofanelekileyo kuhlobo ngalunye lwe-SKU. Nokuba into ephambili ihlangabezana neengxaki zempahla, izinto ezinokubakho kunye nezinto eziqhuba i-traffic zisenokusingatha i-traffic yevenkile kunye nee-odolo, ukuqinisekisa uzinzo lwengeniso iyonke.
Ulwandiso kunye noHluko lweCandelo: Ngokusekelwe kudidi oluphambili, yandisa kwiindidi ezincinci ezinxulumene noko. Umzekelo, umthengisi ogxile kwizixhobo ze-3C unokubonelela ngee-SKU ezininzi ezifana nezitendi zeefowuni, iintambo zedatha, kunye neebhanki zamandla. Oku kuthintela umngcipheko wezinto ezixineneyo kudidi olunye kwaye kwandisa ukugubungela kwemarike yevenkile.

2. Ulwabiwo lwempahla kwiiWarehouse ezininzi zeSKU efanayo: Ukusasazwa kwempahla kwiindawo ezahlukeneyo kunye nemimandla eyahlukeneyo

I-Amazon FBA ivumela abathengisi ukuba basasaze uluhlu lwezinto ezisetyenzisiweyo kwi-SKU efanayo kwiindawo zokugcina impahla kumazwe/kwimimandla eyahlukeneyo. Oku kunciphisa ngempumelelo iingozi zezinto ezisetyenzisiweyo ezibangelwa kukusilela kwenkqubo yendawo yokugcina impahla enye, ukungasebenzi kakuhle kwendawo yokugcina impahla, okanye utshintsho lomgaqo-nkqubo wengingqi:
Ukusasazwa Kweendawo Ezihlukeneyo: Kwiindawo eziphambili zeAmazon ezifana noMntla Melika, iYurophu, neJapan, uluhlu lwezinto ezisetyenzisiweyo lunokwabiwa ngokwemfuno yemarike kwindawo nganye. Umzekelo, i-60% eMntla Melika, i-30% eYurophu, kunye ne-10% eJapan. Nokuba inkqubo yokugcina impahla ayisebenzi kwindawo enye, uluhlu lwezinto ezisetyenzisiweyo kwezinye iindawo lunokuthengiswa ngokuqhelekileyo.
Uluhlu Lwempahla Olusasazwa Kwindawo Efanayo KwiiWarehouses Ezininzi: Umzekelo, uMntla Melika, uluhlu lwezinto lunokusasazwa kwiindawo ezininzi zokugcina impahla ze-FBA kwi-East Coast, kwi-West Coast, nakwi-Midwest yase-United States. Oku kuthintela ukungaphumeleli kwenkqubo enye yokugcina izinto nto leyo ebangela ukuba lonke uluhlu lwezinto ezikhoyo lwendawo lungabi nakuthengiswa, ngelixa kunciphisa iindleko zokuhambisa kunye nokuhambisa izinto kwaye kuphucule ixesha lokuhambisa abathengi.

3. Ulawulo Olucokisekileyo Lwempahla Yee-SKU Ezininzi: Ukuseka Isilumkiso Sangaphambili Sempahla Yeempahla kunye Nendlela Yokulungisa Eguquguqukayo

Ulawulo lwempahla ye-Multi-SKU alukho malunga nokuqokelela izinto ngokungazi, kodwa lumalunga nolawulo olucokisekileyo olusekelwe kwidatha yemarike. Eyona nto iphambili kukumisela umda wesilumkiso sangaphambi kwexesha sempahla kunye nendlela yokulungisa eguquguqukayo yokugcina impahla ikwinqanaba elifanelekileyo ngelixa kunciphisa ukusilela kwempahla okubangelwa ziimeko ezingaqhelekanga kwinkqubo:

Ukuseta Iinventory Kwangethuba Isilumkiso: Ngokusekelwe kumthamo wentengiso, ixesha lokuthumela, kunye nomjikelo wokuzalisa kwakhona kwi-SKU nganye, misela umda omncinci wesilumkiso kwangethuba kwi-SKU nganye (umz., iintsuku ezingama-30 zokuthengisa kwii-SKU ezithengiswa kakhulu, kunye neentsuku ezili-15 zokuthengisa kwii-SKU ezithengiswa kakhulu). Xa i-inventory isondela kumda wesilumkiso, qalisa ngokukhawuleza inkqubo yokuzalisa kwakhona ukuze uphephe ilahleko ephindwe kabini ngenxa yokungoneli kwe-inventory kunye nokungahambi kakuhle kwenkqubo;

Ukulungisa ngokuGuquguqukayo Uhlu lweempahla Ngokusekelwe kwiDatha yokuThengisa: Hlalutya utshintsho lwentengiso, amazinga okuguqulwa, kunye noluhlu lokukhangela kwi-SKU nganye usebenzisa iingxelo zentengiso ze-Amazon kunye nezixhobo zendlela yokuthengisa. Yandisa umlinganiselo wempahla yezinto ezithengiswa kakhulu ngexesha elifanelekileyo kwaye unciphise ukusilela kwezinto ezihamba kancinci, uqinisekise ukuba uyilo lwempahla luhlala luhambelana neemfuno zemarike kwaye luphucula ukujika kwezinto.

4. Ukwahlulahlula izisombululo zeLogistics ukuze kuncitshiswe ukuxhomekeka kwi-FBA Inventory

Ii-SKU ezininzi zahlulahlula umngcipheko, kungekuphela nje kwindlela yokubeka imveliso kunye nendawo yokugcina impahla kodwa nangokusebenzisa izisombululo ezahlukeneyo zezothutho ukuze kuthintelwe ukungasebenzi kakuhle okubangelwa kukuxhomekeka ngokupheleleyo kwimpahla ye-FBA:

I-FBA + Umxube weWarehouse yangaphandle yeQela lesithathu: Gcina inxalenye yempahla ethengiswa kakhulu kwindawo yokugcina impahla yangaphandle yeqela lesithathu. Xa impahla ye-FBA ingasathengiswa ngenxa yeengxaki zenkqubo, impahla ekwindawo yokugcina impahla yangaphandle yeqela lesithathu inokudityaniswa ngoko nangoko nevenkile, okuvumela ukuzanelisa okanye ukuthunyelwa ngokuthe ngqo ukusuka kwindawo yokugcina impahla yangaphandle ukuze kulawulwe impahla ngaphandle kokuphazamiseka.

Ukuhlaziywa kweLogistics ezinikezelweyo zeDDP: Khetha i-Amazon FBA DDP yobungcali Inkonzo yezoThutho umboneleli ukuqinisekisa ukuphinda kuzaliswe ngexesha elifanelekileyo nangokuzinzileyo. Xa isitokhwe se-FBA sifumana iingxaki, ukuphinda kuzaliswe kungagqitywa ngokukhawuleza, nto leyo enciphisa ixesha lokuphelelwa kwesitokhwe. Ababoneleli beenkonzo zothutho abaziingcali banokubonelela ngokulandelela uthutho ngexesha langempela, iziqinisekiso zokususwa kwerhafu, kunye nezinye iinkonzo, okwenza inkqubo yokuphinda kuzaliswe ibe lula. Oku kukwayinxalenye ebalulekileyo yokuxhasa ulawulo lomngcipheko wesitokhwe esiwela imida.

IV. Isiphelo: Ukusuka "kwimpendulo esabelayo" ukuya "kuLawulo loMngcipheko oluSebenzayo"—Ukukhusela uNdoqo weMisebenzi yoLuhlu lwempahla

Inkqubo yeAmazon ephawula ngokungakhethiyo izinto ezithengiswayo njenge "ezithuthwayo" ngokuyintloko yingxaki eyenzeka ngamaxesha athile kulawulo lwedatha yeqonga, kodwa kubathengisi, inokubangela uthotho lwelahleko zokusebenza. Xa kukho le ngxaki, ukunciphisa ilahleko engxamisekileyo yexesha elifutshane kunye nezibheno ezichanekileyo zibalulekile ekusombululeni le ngxaki, ngelixa amaqhinga ohlukeneyo e-SKU yexesha elide kunye nolawulo olucokisekileyo lwezinto ezisetyenzisiweyo zezona zinto ziphambili ekunciphiseni umngcipheko ngokusisiseko.

Njengomthengisi we-Amazon wehlabathi, i-inventory yeyona nto iphambili kwivenkile yakho. Eyona nto iphambili kulawulo lwe-inventory kukufumana ulungelelwaniso phakathi kwemithetho yeqonga, iimpawu zenkqubo, kunye nemfuno yemarike. Ukutshintsha ukusuka kwingcinga yokuthengiswa kakhulu ye-SKU enye ukuya kwingcinga yokwahlukahluka komngcipheko ebandakanya ii-SKU ezininzi, ii-warehouse ezininzi, kunye neendlela ezininzi zothutho akuncedi nje kuphela ukumelana neengxaki ezingalindelekanga ezifana nokungafani kwenkqubo kodwa kuvumela neevenkile ukuba zibe nesakhiwo sengeniso esizinzileyo kunye nokumelana nomngcipheko onamandla kukhuphiswano olukhulu lwe-e-commerce ewela imida.

Kwixesha elizayo, imithetho yeqonga le-Amazon kunye nemisebenzi yenkqubo iya kuqhubeka iphindaphinda. Abathengisi kufuneka baqalise umsebenzi wokulawula umngcipheko ngokukhawuleza.