Ibicuruzwa Bihita Bizimira Mu Gihe cy'Ingendo za Amazon? Ubuyobozi bwo Gucunga Ingeso Zidasanzwe za Sisitemu no Gutandukanya Ibyago Muri SKU Nyinshi

Ibicuruzwa Bihita Bizimira Mu Gihe cy'Ingendo za Amazon? Ubuyobozi bwo Gucunga Ingeso Zidasanzwe za Sisitemu no Gutandukanya Ibyago Muri SKU Nyinshi

Kimwe mu bintu bitoroshye cyane ku bagurisha ibicuruzwa bya Amazon binyura mu mipaka ni ukuba ibicuruzwa byabo bishobora kugurishwa byanditseho "biri mu nzira" batabizi - ibicuruzwa biracyari mu bubiko bwa FBA, nyamara ntibishobora kugurishwa bisanzwe, bigatuma ibyo batumiza bibura, kugabanuka kw'amanota, ndetse n'amafaranga afunganye. Hari igihe amakuru anyuranye n'imyandikire mibi mu kohereza ibicuruzwa mu bubiko bw'imbere akenshi bituma abacuruzi batagira icyo bakora. Iyi nkuru yibanda kuri iki kibazo gikomeye, iha abacuruzi ba Amazon ku isi ingamba z'imikorere zishobora gukorwa mu buryo butatu: kugabanya igihombo cyihutirwa, uburyo bwemewe bwo kujurira, no gukwirakwiza ingaruka z'igihe kirekire. Ibi bizafasha gucunga ububiko gutsinda imbogamizi z'ibibazo bya sisitemu no kurinda inyungu z'amaduka.

I. Icyorezo cya Sisteme Anomaly: Fata Intambwe 3 zihutirwa kugira ngo wirinde ko habaho ibindi bihombo

Iyo ibicuruzwa byawe bishobora kugurishwa byanditseho ko "biri mu nzira," ntutegereze ko sisitemu ya Amazon ihita iyisubiza mu buryo bwikora. Ibikorwa bihamye mu masaha 24 ya mbere bishobora kugabanya gutumiza no gushyira mu byiciro igihombo, ari na ryo hame ry'ingenzi ryo gucunga ingaruka z'ibicuruzwa mu bikorwa byambukiranya imipaka.

1. Gufunga ako kanya imiterere y'ububiko bw'ibikoresho no kubika amakuru.

Ubwa mbere, kura raporo y'ububiko, urutonde rw'ibikorwa by'ububiko, n'inyandiko z'ubwikorezi za FBA zinjira n'izinyura kuri konti ya Amazon Seller Central. Bika neza amakuru y'ingenzi, harimo igihe sisitemu yashyize ikimenyetso "mu rugendo," kode ya SKU, ingano y'ububiko, na aderesi y'ububiko ijyanye nayo. Nanone, fata ishusho y'urupapuro rw'imiterere y'ububiko muri konti ya Seller Central (harimo n'igihe). Aya makuru ni ikimenyetso cy'ingenzi ku ihamagara rya nyuma kuri Amazon, bigaragaza neza ko ububiko "bwashyizweho ikimenyetso nta mpamvu" kandi bikarinda kubura uburyo bwo kwitabazwa bitewe n'ibimenyetso bidahagije.

Muri icyo gihe, koresha igikoresho cya Amazon FBA cyo gukurikirana ububiko bw'ibintu mu buryo bwihuse kugira ngo wemeze aho ibicuruzwa biherereye nyabyo, uvaneho ibintu by'ingenzi nko kohereza ibicuruzwa mu bubiko cyangwa ibicuruzwa byangiritse, umenye neza ikibazo nk'ikibazo cy'amakuru ya sisitemu.

2. Hindura urutonde rw'ibicuruzwa kugira ngo bikomeze kugaragara no kugaragara mu maduka.

Ku bicuruzwa byanditseho "biri mu nzira," hita ukosora ihinduka ry'urutonde: Niba hari ububiko bunini, garagaza neza mu bisobanuro by'ibicuruzwa, "Ibicuruzwa ni ibisanzwe, amakuru ya sisitemu ari guhuza, azoherezwa bisanzwe nyuma yo gutumiza," kugira ngo hirindwe ko abaguzi bareka kugura kubera "ibitaraboneka mu bubiko"; niba ububiko bwose bwa SKU imwe bwanditseho, shyiraho igihe gikwiye cyo kohereza (urugero, iminsi 2-3 y'akazi) kugira ngo uburemere bw'urutonde bukomeze gushakisha no gukumira igabanuka rikomeye mu rutonde bitewe n'igihe kirekire kidahari mu bubiko.

Icyitonderwa: Shyira cyane amategeko agenga Amazon Listing mu gihe cyo guhindura imikorere, wirinde ibirego bikabije no kwandika ibirango mu buryo butemewe n'amategeko kugira ngo hirindwe ibihano byo kuri interineti.

3. Gushyiraho gahunda zihutirwa zo kohereza ibicuruzwa kugira ngo harebwe ko ibyo wategetse byuzuzwa

Niba hari ibyo wategetse byagaragajwe na sisitemu ko "bidashobora koherezwa," hamagara abaguzi ako kanya ukoresheje urubuga rw'umugurisha, ubasobanurire ikibazo cya sisitemu, ubasabe imbabazi, kandi ubahe ibisubizo byo kurangiza ibyo wategetse (urugero, kwemeza igihe cyo kohereza, gutanga inyungu nto, nibindi) kugira ngo ukomeze kugira uburambe bw'umuguzi no gusuzuma neza igipimo cy'isuzuma ry'ububiko. Ku ma SKU agurishwa cyane, umuyoboro w'agateganyo wo kwiyuzuza ushobora gukoreshwa (ukwemeza ko igihe cyo gutwara ibintu gihuye n'ibisabwa kuri platform) kugira ngo ucunge ibyo wategetse byemewe kandi wirinde igabanuka ry'ibipimo by'imikorere y'ububiko bitewe n'ihungabana ry'ibyo wategetse.

II. Ubusabe Bwuzuye: Gukoresha inzira zemewe za Amazon kugira ngo dusubize imiterere ya sisitemu

Nyuma yo kugabanya igihombo cyihutirwa, inshingano nyamukuru ni ukwiyambaza binyuze mu nzira zemewe za Amazon kugira ngo ububiko bw'amakuru "buri mu nzira" bugaruke ku rwego rwo kugurishwa. Ibanga ryo kujurira neza ni ukubona inzira ikwiye, ifite ishingiro risobanutse, no gutanga ibimenyetso bihagije kugira ngo hirindwe ubujurire busubiramo butuma hatabaho imikorere myiza.

1. Shyira imbere inzira zo guhamagarira abantu kwitabwaho cyane kugira ngo zigabanye igihe cyo gutunganya ibibazo

Amazon itanga uburyo bwihariye bwo gukurura abantu ku bibazo by’ububiko bwa FBA. Abagurisha bagomba guhitamo uburyo bwiza bushingiye ku rwego rw’ububiko bwabo n’uko ikibazo cyihutirwa:
Ubujurire butaziguye mu gice cy'inyuma: Muri [Ibicuruzwa] - [Gucunga Ibicuruzwa bya FBA], shaka SKU ifite ikibazo, kanda kuri [Issue Report] - [Inventory Status Discrepancy], hanyuma wohereze ibikoresho by'ubujurire (harimo amashusho y'amakuru, raporo z'ibicuruzwa, impapuro z'ubwikorezi, nibindi) nk'uko byasabwe na sisitemu. Iyi channel ni yo isanzwe ya Amazon, kandi igihe cyo kuyitunganya muri rusange ni iminsi 1-3 y'akazi.
Gusaba ubufasha hakoreshejwe ikoranabuhanga binyuze mu kigo gishinzwe gufasha abagurisha: Unyuze mu gice cya nyuma cy’inyandiko [Ubufasha], hitamo [Contact Seller Support] kugira ngo uhuze na serivisi y’abakiriya b’itsinda rya FBA rishinzwe ububiko bw’ibikoresho. Tanga amakuru arambuye n’ibimenyetso by’ikibazo cya SKU kandi usabe kwemeza imiterere nyayo y’ububiko bw’ibikoresho. Iyi nzira ikwiriye mu bihe byihutirwa birimo SKU zizwi cyane n’ibitari byo mu bubiko, kuko ibikorwa by’abantu bitanga umusaruro mwinshi mu gutunganya ibicuruzwa.
Umuyoboro Wihariye w’Abagurisha Biyandikishije ku Kirango: Abagurisha barangije kwiyandikisha ku kirango cya Amazon bashobora kujuririra binyuze mu muyoboro w’ubufasha wihariye muri [Ikirango cyo Kugenzura Ikirango] kandi bagahabwa uburenganzira bwo gutunganya ibintu by’ibanze bivuye kuri urwo rubuga. Iki ni kimwe mu byiza by’ingenzi by’ibikorwa by’ikirango.

2. Kwandika ku bujurire kuri imeri/ibikoresho: Ingingo 3 z'ingenzi

Byaba bitanzwe binyuze muri sisitemu cyangwa byakozwe n'intoki, kwandika inyandiko z'ubujurire bigena mu buryo butaziguye igipimo cy'intsinzi. Ibintu by'ingenzi bigomba kuba birimo inyandiko igaragaza ibimenyetso, ibimenyetso bishyigikira, n'ubusabe busobanutse neza. Ishingiro rigomba kuba risobanutse, rigufi, kandi rikirinda amakuru adafite ishingiro:

Itangazo ry'Ibintu: Vuga neza ko "ku gihe cya XX, XX SKU (kode XXX) mu bubiko bwa XX hamwe n'ingano ya XX y'ibikoresho byari bihari byagaragajwe mu buryo budafite ishingiro ko biri mu nzira n'uburyo. Ibicuruzwa ntabwo byimuriwe/byajyanywe mu buryo busanzwe, kandi uko ububiko buhagaze ni ibisanzwe," uvuga neza ko ikibazo nyamukuru ari ikibazo kidasanzwe mu makuru ya sisitemu;

Ibimenyetso bishyigikira: Shyiramo amashusho yerekana raporo z'ububiko, inyandiko z'ibikorwa by'ububiko, inyandiko zakira ububiko bwa FBA, inyandiko zikurikirana ububiko mu gihe nyacyo, nibindi, bikurikirana. Ibimenyetso byose bigomba kwerekana neza SKU n'igihe cyo koroshya kugenzura kw'itsinda rya Amazon;

Ubusabe busobanutse: Vuga mu buryo butaziguye uti: "Turagusaba kwemeza byihuse uko ububiko bwa SKU buhagaze, ugasubiza ububiko bwanditseho ko burimo kugurishwa, kandi ugatanga ibitekerezo ku byavuye mu igenzura n'uko ibikorwa byo gutunganya ibicuruzwa bigeze."

3. Gukurikirana intambwe y'ubujurire no gukemura ibibazo ku buryo bugaragara

Nyuma yo gutanga ubujurire, ntutegereze gusa. Reba aho ubujurire bugeze mu buryo nyabwo mu gice cy’inyuma cy’umucuruzi. Niba utarabona igisubizo nyuma y’iminsi 3 y’akazi, ongera ukurikirane ukoresheje umuyoboro wa mbere, wongere usobanure ko ikibazo cyihutirwa kuri serivisi ishinzwe abakiriya ya Amazon (urugero, "Iyi SKU ni ikintu cy’ingenzi kigurishwa cyane mu iduka; ikibazo cy’ububiko cyatumye habaho igihombo gikomeye ku byo watumije. Nyamuneka shyira imbere iki kibazo").

Muri icyo gihe, andika inyandiko zose z'ubujurire, amashusho y'ibisubizo bya serivisi ku bakiliya, n'ibindi. Niba Amazon inaniwe gukemura ikibazo igihe kirekire, ushobora kongera kurega itsinda rishinzwe imikorere y'abagurisha ba Amazon kugira ngo rikurinde uburenganzira bwawe bwemewe n'amategeko.

III. Kugenzura Ingaruka z'Igihe Kirekire: Ingamba zo Guhinduranya Ibikoresho mu buryo bwa Multi-SKU kugira ngo hagabanywe ukwishingikiriza ku bintu bidasobanutse neza mu buryo

Ibintu bidasobanutse neza kuri sisitemu ya Amazon biragoye kwirinda burundu. Aho kugira ngo umuntu asubize ibintu mu buryo butunguranye, ni byiza gushyiraho sisitemu yo gukwirakwiza ingaruka z’ububiko mu gihe kirekire. Imiterere ya SKU nyinshi n’imicungire myiza y’ububiko ni uburyo bw’ingenzi bwo kurwanya ibintu bidasobanutse neza kuri sisitemu, ingaruka z’ububiko, n’impinduka muri politiki ya platform. Iyi ngamba ntigabanya gusa igihombo gituruka ku bintu bidasobanutse neza bya SKU imwe ahubwo inanoza ubushobozi bwo guhangana n’imikorere y’iduka, uburyo busanzwe bwo gukora bukoreshwa n’abacuruzi bakomeye ba Amazon ku isi.

1. Imiterere y'icyiciro cya SKU gitandukanye: Irinde kwishingikiriza cyane ku gicuruzwa kimwe cyagurishijwe cyane kandi ugabanye uburemere bw'ububiko

Mu mikorere y'iduka, irinde kwiringira cyane ikintu kimwe cyaguzwe cyane. Niba icyo kimenyetso cya SKU cyaguzwe cyane kivugwa ko "kiri mu nzira" bitewe n'ibibazo bya sisitemu, amafaranga yose yinjira mu iduka azagabanukaho kimwe cya kabiri. Ingamba nyayo ni izi:
Ibicuruzwa Bigurishwa Cyane + Ibintu Bishoboka + Ibintu Bikururwa n'Urujya n'Uruza: Koresha ibicuruzwa bigurishwa cyane nk'inkingi y'inyungu, mu gihe utanga ibicuruzwa 5-10 (ibijyanye n'isoko, ipiganwa rike) n'ibicuruzwa bikurura urujya n'uruza (ikiguzi kiri hejuru, ubwiyongere bw'ibiciro). Shyiraho igipimo gikwiye cy'ububiko kuri buri bwoko bwa SKU. Nubwo ikintu cy'ingenzi cyaba gifite ibibazo by'ububiko, ibicuruzwa bikurura urujya n'uruza bishobora guhangana n'uruza rw'abantu mu maduka no mu byo batumiza, bigatuma inyungu muri rusange ihora ihagaze neza.
Kwagura no Gutandukanya Ibyiciro: Hashingiwe ku cyiciro cy’ingenzi, komeza ugere mu byiciro bifitanye isano. Urugero, umucuruzi wihariye mu bikoresho bya 3C ashobora gutanga SKU nyinshi nka terefone, insinga z’amakuru, na banki z’amashanyarazi. Ibi birinda ibyago byo kuba ibicuruzwa byinshi mu cyiciro kimwe kandi bikongera isoko ry’iduka.

2. Ibicuruzwa byakwirakwijwe mu bubiko bwinshi kuri SKU imwe: Gukwirakwiza ibikoresho mu turere dutandukanye no mu turere dutandukanye

Amazon FBA yemerera abagurisha gukwirakwiza ububiko bumwe bwa SKU mu bubiko butandukanye mu bihugu/uturere dutandukanye. Ibi bigabanya neza ibyago byo mu bubiko biterwa no kwangirika kwa sisitemu imwe y’ububiko, imikorere mibi y’ububiko, cyangwa impinduka za politiki z’akarere:
Gukwirakwiza ibicuruzwa mu duce dutandukanye: Ku mbuga nkuru za Amazon nka Amerika ya Ruguru, Uburayi, n'Ubuyapani, ibicuruzwa bishobora gutangwa hakurikijwe ibyo isoko risaba kuri buri kibanza. Urugero, 60% kuri Amerika ya Ruguru, 30% ku Burayi, na 10% ku Buyapani. Nubwo sisitemu y'ububiko yangirika ku kibanza kimwe, ibicuruzwa ku bindi bice bishobora kugurishwa mu buryo busanzwe.
Ububiko bumwe bukwirakwizwa mu bubiko bwinshi: Dufashe urugero rwa Amerika y'Amajyaruguru, ububiko bushobora gukwirakwizwa mu bubiko bwinshi bwa FBA ku nkombe y'iburasirazuba, ku nkombe y'iburengerazuba, no hagati mu burengerazuba bwa Leta Zunze Ubumwe za Amerika. Ibi birinda ko sisitemu imwe y'ububiko inanirwa gutuma ububiko bwose bw'ububiko butagurishwa, mu gihe bigabanya ikiguzi cyo gutwara no gutanga ibicuruzwa ndetse no kunoza igihe cyo kohereza ibicuruzwa ku baguzi.

3. Imicungire Inoze y'Ibicuruzwa ku Bicuruzwa Bitandukanye: Gushyiraho uburyo bwo kuburira hakiri kare n'uburyo bwo guhindura ibintu mu buryo buhindagurika

Gucunga ibikoresho bya SKU nyinshi ntabwo ari ugukusanya ububiko mu buryo butari bwo, ahubwo ni ugucunga neza hashingiwe ku makuru y'isoko. Ishingiro ni ugushyiraho umupaka wo gutanga amakuru mbere y'igihe ku bubiko n'uburyo bwo guhindura ibintu kugira ngo ibicuruzwa bigume mu rugero rukwiye mu gihe hagabanywa ibirarane by'ibicuruzwa biterwa n'ibibazo bya sisitemu:

Gushyiraho uburyo bwo kuburira hakiri kare ibicuruzwa: Hashingiwe ku ngano y'ibicuruzwa, igihe cyo kohereza ibicuruzwa, n'igihe cyo kongera kugurisha ibicuruzwa kuri buri SKU, shyiraho urugero rw'igihe gito cyo kuburira hakiri kare ibicuruzwa kuri buri SKU (urugero, iminsi 30 yo kugurisha ibicuruzwa ku bicuruzwa bigurishwa cyane, n'iminsi 15 yo kugurisha ibicuruzwa ku bicuruzwa bishobora kugurishwa cyane). Iyo ibicuruzwa byegereje urugero rw'igihe cyo kuburira, tangira vuba inzira yo kongera kugurisha ibicuruzwa kugira ngo wirinde igihombo kinini giterwa n'uko ibicuruzwa bidahagije hamwe n'ibintu bidasobanutse neza mu buryo bw'ikoranabuhanga;

Guhindura ububiko bw'ibintu mu buryo bwimbitse hashingiwe ku makuru ajyanye n'ibicuruzwa: Sesengura impinduka mu bicuruzwa, igipimo cy'impinduka mu bicuruzwa, n'urutonde rw'ibicuruzwa kuri buri SKU ukoresheje raporo z'ibicuruzwa bya Amazon n'ibikoresho by'iterambere ry'isoko. Ongera igipimo cy'ibicuruzwa bishobora kugurishwa cyane ku gihe kandi ugabanye umubare w'ibicuruzwa bisigaye mu bubiko buhoro buhoro, urebe neza ko imiterere y'ibicuruzwa ihora ihuye n'ibikenewe ku isoko kandi urusheho kunoza ubwiyongere bw'ibicuruzwa.

4. Guhinduranya ibisubizo by'ibicuruzwa kugira ngo ugabanye kwishingikiriza ku bubiko bwa FBA

SKU nyinshi zigabanya ibyago, atari mu miterere y'ibicuruzwa n'ububiko gusa, ahubwo no mu gukoresha uburyo butandukanye bwo gutwara ibintu kugira ngo hirindwe ko ibikorwa bidakora neza bitewe no kwishingikiriza ku bubiko bwa FBA:

FBA + Ihuriro ry’ububiko bw’ibintu biva hanze y’igihugu: Bika igice cy’ububiko bw’ibintu bigurishwa cyane mu bubiko bw’ibintu biva hanze y’igihugu. Iyo ububiko bwa FBA butagurishwa bitewe n’ibibazo bya sisitemu, ububiko bw’ibintu mu bubiko bw’ibintu biva hanze y’igihugu bushobora guhita buhuzwa n’ububiko, bigatuma bushobora kwiyuzuza cyangwa koherezwa mu buryo butaziguye buva mu bubiko bw’ibintu biva hanze y’igihugu kugira ngo habeho gucunga neza ububiko.

Gusubiramo ibikoresho byihariye bya DDP: Hitamo umuhanga mu by'ubucuruzi wa Amazon FBA DDP Serivisi y'ibicuruzwa umutanga serivisi kugira ngo arebe ko ububiko bw'ibikoresho bwa FBA bukomeza kuzura ku gihe kandi mu buryo buhamye. Iyo ububiko bwa FBA bugize ibibazo, ububiko bushobora kurangira vuba, bigabanura igihe cyo guhagarara kw'ububiko. Abatanga serivisi z'ibikoresho by'umwuga bashobora gutanga serivisi zo gukurikirana ububiko bw'ibikoresho mu gihe nyacyo, garanti yo kwishyura ibicuruzwa kuri gasutamo, n'izindi serivisi, bigatuma inzira yo kongera ububiko bw'ibikoresho igenda neza. Iki kandi ni ikintu cy'ingenzi gishyigikira imicungire y'ibyago byambukiranya imipaka.

IV. Umwanzuro: Kuva ku "Gusubiza mu buryo bw'imikorere" kugeza ku "Kugenzura ingaruka z'imikorere y'ibikoresho"—Kurinda ingenzi mu mikorere y'ububiko

Sisitemu ya Amazon ishyira ububiko bw'ibintu bugurishwa mu buryo butari bwo "buri mu nzira" mu by'ukuri ni ikibazo gikunze kubaho mu gucunga amakuru ya platform, ariko ku bagurisha, bishobora gutera urukurikirane rw'ibihombo by'imikorere. Mu gihe iki kibazo kibayeho, kugabanya igihombo cyihutirwa mu gihe gito no gusaba ubufasha nyabwo ni ingenzi mu gukemura iki kibazo, mu gihe ingamba z'igihe kirekire zo gukwirakwiza ibintu bitandukanye bya SKU hamwe n'imicungire myiza y'ububiko ari byo by'ingenzi mu kugabanya ingaruka.

Nk'umucuruzi wa Amazon ku isi, ububiko bw'ibikoresho ni umutungo w'ingenzi w'iduka ryawe. Ishingiro ry'imicungire y'ibikoresho ni ukubona uburinganire hagati y'amategeko agenga urubuga, imiterere ya sisitemu, n'ibikenewe ku isoko. Guhindura imyumvire kuva ku myumvire ya SKU imwe igurishwa cyane ukajya ku myumvire yo gutandukanya ibyago birimo SKU nyinshi, ububiko bwinshi, n'inzira nyinshi zo gutwara ibintu ntibifasha gusa kwihanganira ibibazo bitunguranye nk'ibidahuye na sisitemu ahubwo binatuma amaduka agira imiterere ihamye y'amafaranga yinjira no kurwanya ibyago bikomeye mu irushanwa rikomeye ry'ubucuruzi bwa elegitoroniki bwambukiranya imipaka.

Mu gihe kizaza, amategeko n'imikorere ya platform ya Amazon bizakomeza kwiyongera. Abagurisha bagomba gushyiraho uburyo bwo kugenzura ingaruka.