Zinthu Zasungidwa Mwadzidzidzi Panthawi Yoyendera ku Amazon? Buku Lotsogolera Zovuta za Machitidwe ndi Kugawa Zoopsa M'ma SKU Angapo

Zinthu Zasungidwa Mwadzidzidzi Panthawi Yoyendera ku Amazon? Buku Lotsogolera Zovuta za Machitidwe ndi Kugawa Zoopsa M'ma SKU Angapo

Chimodzi mwa zinthu zovuta kwambiri zomwe ogulitsa a Amazon amakumana nazo ndi kukhala ndi zinthu zomwe amagulitsa zomwe zimalembedwa kuti "zikuyenda" popanda kudziwa kwawo - katunduyo akadali m'nyumba yosungiramo katundu ya FBA, komabe sangagulitsidwe mwachizolowezi, zomwe zimapangitsa kuti maoda atayika, kutsika kwa maudindo, komanso ndalama zomangika. Zolakwika zina zomwe zimachitika nthawi zina pogwirizanitsa deta ya zinthu zomwe zili m'nyumba yosungiramo katundu komanso kusaganizira bwino zinthu zomwe zili mkati mwa nyumba yosungiramo katundu nthawi zambiri zimasiya ogulitsa ali chete. Nkhaniyi ikuyang'ana kwambiri pa vuto lalikulu ili, kupatsa ogulitsa a Amazon padziko lonse lapansi njira zogwirira ntchito zomwe zingagwiritsidwe ntchito kuchokera mbali zitatu: kuchepetsa kutayika kwadzidzidzi, njira zovomerezeka zokopa, komanso kusinthasintha kwa chiopsezo kwa nthawi yayitali. Izi zithandiza kuyang'anira zinthu zomwe zili m'nyumba kuthana ndi zovuta za machitidwe ndikuteteza ndalama zomwe zili m'masitolo akuluakulu.

I. Kuphulika kwa Matenda a M'thupi: Tengani Njira Zitatu Zadzidzidzi Kuti Mupewe Kutayika Kwina

Pamene katundu wanu wogulitsidwa walembedwa mosayembekezereka kuti "akutumizidwa," musayembekezere mwachimbulimbuli kuti makina a Amazon abwezeretse okha. Kuchita zinthu molondola mkati mwa maola 24 oyambilira ofunikira kungachepetse kutayika kwa dongosolo ndi kuyika pamlingo, chomwe ndi mfundo yaikulu yoyang'anira zoopsa za katundu m'mabizinesi ena.

1. Tsekani nthawi yomweyo momwe zinthu zilili m'sitolo ndikusunga deta.

Choyamba, tsitsani lipoti la zinthu zomwe zili mu akaunti yanu, zolemba za zinthu zomwe zili mu akaunti yanu, ndi zolemba za FBA zolowera ndi zoyendera kuchokera ku akaunti ya Amazon Seller Central. Sungani deta yonse, kuphatikizapo nthawi yomwe dongosololi linalemba "muulendo," khodi ya SKU, kuchuluka kwa zinthu zomwe zili mu akaunti yanu, ndi adilesi yofananira ya nyumba yosungiramo katundu. Komanso, jambulani chithunzi cha tsamba la momwe zinthu zilili mu akaunti ya Seller Central (kuphatikiza nthawi). Deta iyi ndi umboni wofunikira kwambiri pa pempho lililonse ku Amazon, kutsimikizira kuti zinthu zomwe zili mu akaunti yanu "zinalembedwa popanda chifukwa" ndikuletsa kusowa kwa njira yopezera chifukwa cha umboni wosakwanira.

Nthawi yomweyo, gwiritsani ntchito chida chofufuzira zinthu cha Amazon FBA nthawi yeniyeni kuti mutsimikizire komwe katunduyo ali, kuchotsa zinthu zenizeni monga kusamutsa katundu m'nyumba kapena katundu wowonongeka, ndikuzindikira molondola vutolo ngati cholakwika cha data ya dongosolo.

2. Sinthani Mndandanda wa Zogulitsa kuti Musunge Magalimoto ndi Kuyika Ma Ranking m'masitolo

Pazinthu zomwe zalembedwa kuti "zikuyenda," sinthani nthawi yomweyo zosintha zomwe zalembedwa: Ngati pali zinthu zambiri zomwe zasungidwa, onetsani momveka bwino mu kufotokozera kwazinthuzo kuti, "Zinthu zomwe zili m'sitolo ndi zabwinobwino, deta ya dongosolo ikulumikizana, idzatumizidwa nthawi zonse pambuyo poyika oda," kuti ogula asasiye kugula kwawo chifukwa cha kuwonetsedwa "kwatha"; ngati zinthu zonse za SKU imodzi zalembedwa, ikani nthawi yotumizira kwakanthawi (monga masiku 2-3 a bizinesi) kuti musunge kulemera kwa zomwe zasungidwa ndikuletsa kutsika kwakukulu kwa malo chifukwa cha nthawi yayitali yomwe zinthu zili m'sitolo sizikupezeka.

Dziwani: Tsatirani malamulo a Amazon Listing mosamala panthawi yosintha, pewani zonena zokokomeza komanso kulemba zilembo zosaloledwa kuti mupewe zilango papulatifomu.

3. Yambitsani Mapulani Otumizira Zinthu Mwadzidzidzi Kuti Mutsimikizire Kukwaniritsa Oda

Ngati maoda ena apezeka ndi dongosololi kuti "sangathe kutumiza," funsani ogula nthawi yomweyo kudzera mu backend ya wogulitsa, fotokozani cholakwika cha dongosololi, pepani, ndikupereka mayankho okwaniritsa maoda (monga kutsimikizira nthawi yotumizira, kupereka maubwino ang'onoang'ono, ndi zina zotero) kuti musunge zomwe ogula akukumana nazo komanso kuchuluka kwa ndemanga zabwino m'sitolo. Kwa ma SKU ogulitsidwa kwambiri, njira yodzikhutiritsa kwakanthawi ikhoza kuyatsidwa (kuwonetsetsa kuti nthawi yogulitsira ikugwirizana ndi zofunikira papulatifomu) kuti igwire maoda oyenera ndikuletsa kuchepa kwa ziwerengero zamachitidwe a sitolo chifukwa cha kusokonekera kwa maoda.

II. Zopempha Zolondola: Kugwiritsa Ntchito Njira Zovomerezeka za Amazon Poyendetsa Kubwezeretsa Udindo wa Dongosolo

Pambuyo pochepetsa mavuto adzidzidzi, ntchito yaikulu ndikupempha kudzera mu njira zovomerezeka za Amazon kuti abwezeretse zinthu zomwe zili mu "ulendo" kuti zigulitsidwe. Chinsinsi cha pempho lopambana ndikupeza njira yoyenera, yokhala ndi mfundo zomveka bwino, ndikupereka umboni wokwanira kuti tipewe pempho lobwerezabwereza lomwe limabweretsa kusagwira ntchito bwino.

1. Ikani patsogolo njira zokopa anthu zofunika kwambiri kuti muchepetse nthawi yokonza zinthu

Amazon imapereka njira zapadera zokopa alendo pazinthu zosalongosoka za FBA. Ogulitsa ayenera kusankha njira yoyenera kutengera kuchuluka kwa sitolo yawo komanso kufunikira kwa vutoli:
Kupempha Mwachindunji mu Backend: Mu [Inventory] - [Manage FBA Inventory], pezani SKU yovuta, dinani [Issue Report] - [Inventory Status Discrepancy], ndikutumiza zinthu zopempha (kuphatikiza zithunzi za data, malipoti a inventory, ma voucher a logistics, ndi zina zotero) monga momwe dongosololi lanenera. Njira iyi ndi muyezo wovomerezeka wa Amazon, ndipo nthawi yokonza nthawi zambiri imakhala masiku 1-3 a bizinesi.
Kupempha Kwamanja Kudzera mu Malo Othandizira Ogulitsa: Kudzera mu cholembera cha [Thandizo] cha backend, sankhani [Lumikizanani ndi Wogulitsa Thandizo] kuti mulumikizane mwachindunji ndi gulu la FBA loyang'anira zinthu zomwe zili mu FBA. Perekani zambiri mwatsatanetsatane ndi umboni wa SKU yovuta ndikupempha kutsimikizira pamanja momwe zinthu zilili mu katunduyo. Njira iyi ndi yoyenera pazochitika zadzidzidzi zokhudzana ndi ma SKU otchuka komanso zovuta zambiri zomwe zili mu katundu, chifukwa kulowererapo kwa anthu kumabweretsa magwiridwe antchito apamwamba.
Njira Yapadera ya Ogulitsa Olembetsedwa ndi Brand: Ogulitsa omwe amaliza kulembetsa mtundu wa Amazon akhoza kupempha pempho kudzera mu njira yothandizira yodzipereka mu [Brand Control Panel] ndikusangalala ndi ufulu wokonza zinthu kuchokera pa nsanjayi. Iyi ndi imodzi mwazabwino zofunika kwambiri za ntchito zodziwika bwino.

2. Kulemba Imelo/Zida Zofunsira Apilo: Mfundo 3 Zofunikira

Kaya zaperekedwa kudzera mu dongosolo kapena zachitidwa ndi manja, kulemba kwa zinthu zopempha apilo kumatsimikizira mwachindunji kuchuluka kwa kupambana. Zinthu zazikulu ziyenera kuphatikizapo mawu a mfundo, umboni wochirikiza, ndi pempho lomveka bwino. Mfundo ziyenera kukhala zomveka bwino, zachidule, komanso kupewa mfundo zosafunikira:

Chidule cha Zoona: Nenani momveka bwino kuti "pa nthawi ya XX, XX SKU (code XXX) mu nyumba yosungiramo katundu ya XX yokhala ndi XX kuchuluka kwa zinthu zomwe zilipo idalembedwa molakwika kuti ikutumizidwa ndi dongosolo. Katunduyo sanasamutsidwe/kunyamulidwa, ndipo momwe zinthu zilili ndi zachilendo," ponena momveka bwino kuti vuto lalikulu ndi cholakwika mu deta ya dongosolo;

Umboni Wothandizira: Ikani zithunzi za malipoti a zinthu zomwe zili m'sitolo, zolemba za ntchito zomwe zili m'sitolo, zikalata zolandirira katundu za FBA, zolemba zotsatirira zinthu zomwe zili m'sitolo nthawi yeniyeni, ndi zina zotero, motsatira dongosolo. Umboni wonse uyenera kusonyeza bwino SKU ndi nthawi yoti gulu la Amazon lithandizire kutsimikizira;

Pempho Lomveka: Nenani mwachindunji kuti, "Tikupemphani kuti mutsimikizire nthawi yomweyo momwe zinthu zilili mu SKU iyi, kubwezeretsa zinthu zomwe zalembedwa molakwika kuti zikugulitsidwa, ndikupereka ndemanga pazotsatira zotsimikizira ndi momwe zinthu zikuyendera."

3. Kutsatira momwe apilo ikuyendera ndikuwongolera kuthetsa mavuto mwachangu

Mukapereka apilo, musadikire mopanda kudikira. Yang'anani momwe apilo ikuyendera nthawi yeniyeni mu backend ya wogulitsa. Ngati simunalandire ndemanga patatha masiku atatu ogwira ntchito, tsatiraninso kudzera mu njira yoyambirira, ndikubwerezanso kufunika kwa nkhaniyi kwa Amazon customer service (monga, "SKU iyi ndi chinthu chachikulu chogulitsidwa kwambiri m'sitolo; vuto la zinthu zomwe zili m'sitolo lapangitsa kuti maoda atayike kwambiri. Chonde perekani nkhaniyi patsogolo").

Nthawi yomweyo, sungani zolemba zonse za apilo, zithunzi za mayankho a makasitomala, ndi zina zotero. Ngati Amazon yalephera kuthetsa vutoli kwa nthawi yayitali, mutha kudandaulanso ku Amazon Seller Performance Team kuti muteteze ufulu wanu wovomerezeka.

III. Kulamulira Zoopsa Kwa Nthawi Yaitali: Njira Yosinthira Zinthu Zambiri (Multi-SKU Diversification Strategy) Kuti Muchepetse Kudalira Zinthu Zosungidwa pa Zovuta za Machitidwe

Zolakwika za dongosolo la Amazon n'zovuta kuzipewa kotheratu. M'malo mongoyankha mopanda kuyankha, ndi bwino kukhazikitsa njira yosinthira zoopsa za zinthu zomwe zili m'sitolo kwa nthawi yayitali. Kapangidwe ka ma SKU ambiri ndi kasamalidwe kabwino ka zinthu zomwe zili m'sitolo ndi njira zazikulu zopewera zolakwika za dongosolo, zoopsa za malo osungiramo katundu, ndi kusintha kwa mfundo za nsanja. Njirayi sikuti imangochepetsa kutayika chifukwa cha zolakwika za SKU imodzi komanso imawonjezera kulimba kwa ntchito ya sitolo, njira yodziwika bwino yogwirira ntchito yomwe imagwiritsidwa ntchito ndi ogulitsa apamwamba a Amazon padziko lonse lapansi.

1. Kapangidwe ka Gulu la SKU Yosiyanasiyana: Pewani kudalira kwambiri chinthu chimodzi chogulitsidwa kwambiri ndikugawa kulemera kwa zinthu zomwe zasungidwa

Mu ntchito za sitolo, pewani kudalira kwambiri chinthu chimodzi chogulitsidwa kwambiri. Ngati SKU yogulitsidwa kwambiriyo yatchulidwa kuti "ili paulendo" chifukwa cha zolakwika mu dongosolo, ndalama zonse za sitoloyo zidzachepetsedwa ndi theka. Njira yolondola ndi iyi:
Zinthu Zogulitsidwa Kwambiri + Zinthu Zomwe Zingatheke + Zinthu Zoyendetsedwa ndi Magalimoto: Gwiritsani ntchito chinthu chogulitsidwa kwambiri ngati mzati wa ndalama, nthawi imodzi mukupereka zinthu 5-10 zomwe zingatheke (zofanana ndi zomwe zikuchitika pamsika, mpikisano wotsika) ndi zinthu zomwe zimayendetsa magalimoto (mtengo wokwera, kuwonetsa zambiri). Gawani chiŵerengero choyenera cha zinthu zomwe zili mumndandanda uliwonse wa SKU. Ngakhale chinthu chachikulu chitakhala ndi mavuto ndi zinthu zomwe zili mumndandanda, zinthu zomwe zingatheke komanso zomwe zimayendetsa magalimoto zimatha kuthana ndi kuchuluka kwa magalimoto m'masitolo ndi maoda, kuonetsetsa kuti ndalama zonse zikuyenda bwino.
Kukulitsa ndi Kugawa Magulu: Kutengera gulu lalikulu, onjezerani m'magulu ang'onoang'ono ofanana. Mwachitsanzo, wogulitsa wodziwa bwino zowonjezera za 3C angapereke ma SKU angapo monga ma phone stand, ma data cable, ndi ma power bank. Izi zimapewa chiopsezo cha zinthu zambiri zomwe zili mu gulu limodzi ndikukulitsa msika wa sitolo.

2. Zinthu Zogawidwa M'malo Osungiramo Zinthu Ambiri a SKU Imodzi: Kutumiza Zinthu M'malo Osiyanasiyana ndi M'madera Osiyanasiyana

Amazon FBA imalola ogulitsa kugawa zinthu zomwe zili mu SKU yomweyo m'malo osungiramo katundu m'maiko/madera osiyanasiyana. Izi zimachepetsa bwino zoopsa zomwe zimachitika chifukwa cha kulephera kwa dongosolo limodzi la malo osungiramo katundu, kulephera kugwira ntchito bwino kwa malo osungiramo katundu, kapena kusintha kwa mfundo za m'madera:
Kugawa Zinthu Pamalo Ena: Pa malo akuluakulu a Amazon monga North America, Europe, ndi Japan, zinthu zomwe zili m'sitolo zitha kugawidwa malinga ndi kufunikira kwa msika pa malo aliwonse. Mwachitsanzo, 60% ku North America, 30% ku Europe, ndi 10% ku Japan. Ngakhale dongosolo la nyumba yosungiramo zinthu litalephera pamalo amodzi, zinthu zomwe zili m'sitolo zina zitha kugulitsidwa nthawi zonse.
Zinthu Zomwe Zikugulitsidwa Pamalo Omwewo M'malo Osungiramo Zinthu Ambiri: Mwachitsanzo, zinthu zomwe zili m'malo osungiramo zinthu zitha kugawidwa m'malo osungiramo zinthu ambiri a FBA ku East Coast, West Coast, ndi Midwest ku United States. Izi zimapewa kulephera kwa dongosolo limodzi la zinthu zomwe zili m'malo osungiramo zinthu zomwe zimapangitsa kuti zinthu zonse zomwe zili m'malo osungiramo katundu zisagulitsidwe, komanso kuchepetsa ndalama zoyendetsera katundu ndi kutumiza katundu komanso kukonza nthawi yotumizira katundu kwa ogula.

3. Kuyang'anira Zinthu Zosungidwa Bwino kwa Ma SKU Angapo: Kukhazikitsa Chenjezo Loyambirira la Zinthu Zosungidwa ndi Njira Yosinthira Yosinthika

Kuyang'anira zinthu za SKU zambiri sikukhudza kusunga zinthu mosasamala, koma kumayang'anira bwino zinthu kutengera deta yamsika. Cholinga chachikulu ndikukhazikitsa malire ochenjeza zinthu za msika ndi njira yosinthira zinthu kuti zinthu zisungidwe bwino komanso kuchepetsa kuchuluka kwa zinthu zomwe zasungidwa chifukwa cha zolakwika m'dongosolo:

Kukhazikitsa Machenjezo Oyambirira a Zinthu Zosungidwa: Kutengera kuchuluka kwa malonda, nthawi yotumizira, ndi nthawi yobwezeretsanso zinthu pa SKU iliyonse, ikani malire ochepa a chenjezo loyambirira la zinthu zosungidwa pa SKU iliyonse (monga, masiku 30 ogulitsa ma SKU ogulitsidwa kwambiri, ndi masiku 15 ogulitsa kwa omwe angakhale ogulitsa kwambiri). Zinthu zosungidwa zikafika pa malire a chenjezo, yambani mwachangu njira yobwezeretsanso zinthu kuti mupewe kutayika kawiri chifukwa cha zinthu zosakwanira zomwe zili mkati mwake pamodzi ndi zolakwika za dongosolo;

Kusintha Zinthu Mwachangu Kutengera Deta Yogulitsa: Unikani kusintha kwa malonda, kuchuluka kwa kutembenuka, ndi masanjidwe osakira a SKU iliyonse pogwiritsa ntchito malipoti ogulitsa a Amazon ndi zida zomwe zikuchitika pamsika. Wonjezerani chiŵerengero cha zinthu zomwe zingagulitsidwe kwambiri panthawi yake ndikuchepetsa kuchuluka kwa zinthu zomwe zikuyenda pang'onopang'ono, kuonetsetsa kuti kapangidwe ka zinthu zomwe zili m'sitolo nthawi zonse kakugwirizana ndi kufunikira kwa msika ndikukweza kuchuluka kwa zinthu zomwe zili m'sitolo.

4. Kusiyanitsa Mayankho a Zinthu Zogulitsa Kuti Muchepetse Kudalira Zinthu Zosungidwa mu FBA

Ma SKU angapo amasiyanitsa zoopsa, osati kokha pa kapangidwe ka zinthu ndi malo osungiramo katundu komanso pogwiritsa ntchito njira zosiyanasiyana zoyendetsera zinthu kuti apewe kungokhala chete chifukwa chodalira kwambiri zinthu zomwe zili mu FBA:

FBA + Kuphatikiza kwa Malo Osungiramo Zinthu Zakunja kwa Anthu Ena: Sungani gawo la zinthu zomwe zili m'sitolo yosungiramo zinthu zomwe zimagulitsidwa kwambiri m'sitolo yosungiramo zinthu zakunja kwa anthu ena. Zinthu zomwe zili m'sitolo yosungiramo zinthu zakunja kwa anthu ena zikayamba kusagulitsidwa chifukwa cha zolakwika mu dongosolo, zinthu zomwe zili m'sitolo yosungiramo zinthu zakunja kwa anthu ena zimatha kugwirizanitsidwa nthawi yomweyo ndi sitolo, zomwe zimathandiza kuti zinthu ziziyenda bwino kapena kutumiza mwachindunji kuchokera ku nyumba yosungiramo zinthu zakunja kuti zinthu ziziyenda bwino.

Kukonzanso Zinthu Zoperekedwa ndi DDP: Sankhani katswiri wa Amazon FBA DDP Utumiki Wokonza Zinthu Wopereka chithandizo kuti atsimikizire kuti zinthu zomwe zili mu FBA zikubwezeretsedwanso nthawi yake komanso mokhazikika. Pamene zinthu zomwe zili mu FBA zikusokonekera, kubwezeretsedwanso kumatha kumalizidwa mwachangu, zomwe zimafupikitsa nthawi yoti zinthu ziwonongeke. Opereka chithandizo chaukadaulo waukadaulo angapereke njira yotsatirira zinthu nthawi yeniyeni, chitsimikizo cha kuchotsedwa kwa katundu, ndi ntchito zina, zomwe zimapangitsa kuti njira yobwezeretsanso zinthu zikhale zosavuta. Ichi ndi chinthu chofunikira kwambiri chothandizira pakuwongolera zoopsa zomwe zinthu zili m'malire.

IV. Mapeto: Kuchokera ku "Kuyankha Mofulumira" kupita ku "Kulamulira Zoopsa Mofulumira"—Kuteteza Pakati pa Ntchito Zosungiramo Zinthu

Dongosolo la Amazon lolemba zinthu zomwe zingagulitsidwe ngati "zikuyenda" nthawi zina limakhala vuto pa kasamalidwe ka deta ya nsanja, koma kwa ogulitsa, lingayambitse kutayika kwa ntchito. Poyang'anizana ndi vutoli, kuchepetsa kutayika kwadzidzidzi kwakanthawi kochepa komanso kupempha kolondola ndikofunikira kwambiri pothetsa vutoli, pomwe njira zosinthira zinthu za SKU nthawi yayitali komanso kasamalidwe kabwino ka zinthu ndizofunikira kwambiri pochepetsa chiopsezo.

Monga wogulitsa padziko lonse lapansi wa Amazon, katundu ndiye chuma chachikulu cha sitolo yanu. Chofunika kwambiri pa kasamalidwe ka katundu ndikupeza mgwirizano pakati pa malamulo a nsanja, mawonekedwe a makina, ndi kufunikira kwa msika. Kusintha kuchoka pa malingaliro ogulitsa kwambiri a SKU imodzi kupita ku malingaliro osintha zoopsa okhudzana ndi ma SKU angapo, malo osungiramo katundu angapo, ndi njira zingapo zoyendetsera katundu sikuti kumathandiza kupirira mavuto osayembekezereka monga zolakwika zamakina komanso kumalola masitolo kukhala ndi dongosolo lokhazikika la ndalama komanso kukana zoopsa kwambiri pampikisano waukulu wamalonda apaintaneti.

Mtsogolomu, malamulo a nsanja ya Amazon ndi ntchito zake zidzapitirira kusinthasintha. Ogulitsa ayenera kukhazikitsa njira yowongolera zoopsa.