Kia Tūpato ki ngā "Kaikohuru Hua" e Whā: He Rārangi Arowhai hei Ārai mō te Rokiroki Wā Roa, te Whakatutukitanga, te Whakahokinga, me ngā Utu Whakakorenga a te FBA

Kia Tūpato ki ngā "Kaikohuru Hua" e Whā: He Rārangi Arowhai hei Ārai mō te Rokiroki Wā Roa, te Whakatutukitanga, te Whakahokinga, me ngā Utu Whakakorenga a te FBA

I roto i te ao hokohoko ipurangi a Amazon, kua noho ko te FBA (Fulfillment by Amazon) te whiringa matua mō te tini o ngā kaihoko whakawhiti-rohe nā te mea he otinga kotahi mō ngā mahi kawe me te ratonga kiritaki. Heoi, kei muri i tēnei whai wāhitanga e kitea ana ko ngā utu huna e whā e ngāwari ana te wareware: ko ngā utu rokiroki mō te wā roa, ko ngā utu whakatutuki, ko ngā utu whakahoki, me ngā utu whakakore. Ko ēnei utu, he maha ngā wā nā ngā ture uaua me ngā kaute ngaro, ka huri hei mate huna i roto i ngā mahi a te kaihoko, ā, ka huri pea i ngā hua e ahua whai hua ana hei mate.

Ka wetewetehia e tēnei tuhinga ngā ariā utu me ngā mahanga matua o ngā utu huna e whā a te FBA, ā, ka whakaratohia he rautaki tiaki me te arotau whai hua i runga i ngā horopaki mahi whakawhiti-rohe o te ao tūturu hei āwhina i ngā kaihoko whakawhiti-rohe ki te whakahaere tika i ngā utu me te tiaki i ā rātou hua matua.

I. Ngā Utu Rokiroki Wā Roa: Te Utu "Huamoni Whakakotahi" o te Kohikohi Taonga

Ko ngā utu rokiroki roa a te FBA he utu tonu mō te penapena i ngā taonga kua pau i roto i ngā whare putunga o Amazon. Ka wehea ēnei utu ki ngā utu rokiroki roa ā-marama me ā-tau, ka tatauhia i runga i te rahinga o ngā hua. Ko te roa o te penapena i ngā taonga, me te nui o te wāhi rokiroki, ko te teitei ake o te utu, he tauira noa iho o te huamoni tāpiri "ko te roa o te penapena i ngā taonga, ko te teitei ake o te utu". He maha ngā kaihoko e hē ana te whakatau i te huringa o ngā taonga, ka puta he puhoi te neke o ngā taonga i roto i ngā whare putunga o te FBA mō ngā wā roa, ā, ka mutu, ka nui ake ngā utu rokiroki i te uara o te hua.

Ngā Mahanga Matua: Te kore mōhio ki ngā herenga wā rokiroki a Amazon, te penapena hē i ngā hua o te wā, ngā hua puhoi rānei mō ngā wā roa, ka puta he utu taumata; Ki te kore e aro ki ngā utu rokiroki o ngā hua iti, utu nui, ka kohia ngā utu marama iti hei mate pumau; Ki te kore e tere te whakakore i ngā taonga kua pakaru, kua puhoi rānei te neke, ka kohia tonutia ngā utu rokiroki, ā, ka mutu, "ka haere ngā moni katoa i whiwhi mai i ngā hoko ki ngā utu rokiroki."

Ngā Rautaki Ārai me te Arotau i ngā Mahanga

Whakatūria he Pūnaha Aroturuki i te Hurihanga o ngā Taonga: Me te arotahi ki te whai huatanga o te whare putunga a Amazon, me te whakatakoto i ngā rārangi whakatūpato mō ngā taonga. Me whakarite kia 90 ngā rā o te hurihanga o ngā taonga mō ngā hua noa, ā, me tīmata he mahere whakakore mō ngā hua o te wā 30 ngā rā i mua i te mutunga o te wā tino nui kia kore ai e puta he utu rokiroki mō te wā roa.

Whakamahia te Kaupapa Tango Taonga a Amazon: Mō ngā hua kāore anō kia hokona mō ngā rā neke atu i te 60, tīmatahia wawetia te tango taonga mā te taha muri o te FBA, ka whakawhiti i ngā taonga ki ngā whare putunga o tāwāhi mō te tukatuka tuarua (te whakahou, te tāpiri tapanga anō, te whakakore i ngā utu iti), kaua e haere tonu ki te utu i ngā utu nui i roto i ngā whare putunga FBA.

Matapae Tika i te Rahi Whakakī: Whakamaherehia te whakakī i runga i ngā raraunga hoko o mua, ngā au o te mākete, me ngā mahi tūāpapa, me te karo i te whakakī matapo i ngā rahinga nui, inā koa mō ngā hua kāore i te paerewa, ngā hikohiko kua tawhito, me ngā kākahu. Puritia te mātāpono o te "pūranga iti, auau teitei".

Whakamahia te Kaupapa Mārama Iti: Ka taea e ngā hua e tutuki ana i ngā whakaritenga Mārama Iti a Amazon te whakauru atu ki tēnei kaupapa hei whakaiti i ngā utu rokiroki me te tuku, me te whakarite hoki kia tika te whakahaere, kia taurite te utu me te wheako kaiwhakamahi.

II. FBA ... Ngā Rautaki Ārai i ngā Mahanga me te Arotau

Tonoa mō te Ratonga Whakakotahitanga Amazon: Ka taea e ngā kaihoko he maha ngā SKU me te whakakī anō i ngā taonga iti te tono mō te whakakotahitanga i roto i te FBA backend. Mā tēnei ka whakakotahihia ngā taonga o te hua kotahi ki roto i tētahi, i ētahi whare putunga rānei, ka whakaitihia te auau o te kohi me te whakaheke i ngā utu whirihoranga (he iti te utu whakakotahitanga mō te whakakotahitanga, engari he iti iho i ngā utu whirihoranga tāpiri o ngā whare putunga motuhake maha);

Whakapūmau i te Tākai me te Tapanga Hua: Kia tino piri ki ngā whakaritenga tākai me te tapanga a Amazon FBA. Ine tika i ngā rahi me te taumaha o te hua i mua i te wā kia kore ai e whirihorahia anō nā te takai iti iho i te paerewa, te tapanga hē rānei, kia kore ai e utua he utu whirihoranga tuarua i te pūtake;

Arotauhia te Tahora SKU me te Rautaki Whakakī: Whakakotahitia ngā SKU me te hononga hoko teitei hei whakakī anō. Whakakotahitia ngā hua tāpiri me ngā hua paihere ki roto i te waeine tuku kotahi hei whakaiti i te maha o ngā tuku mō ia SKU, hei whakaiti hoki i te auau o ngā whakaoho utu whirihoranga;

Tātaihia te Whakataurite i ngā Utu Whirihoranga me te Hua Hua: Mō ngā SKU iti-hua, iti-rahi, tātaihia te ōwehenga utu whirihoranga. Mena he nui rawa te utu whirihoranga, whakaarohia te huri ki te whakatutuki-whaiaro, te whakakotahi rānei i ngā SKU hei whakapai ake i te tawhē hua mō ia tuku.

III. Ngā Utu Whakahoki: Ngā "Utu Huna" kei Muri i te Wheako Kaihoko

Ko Amazon, me tana arotahi ki te whakarato i tētahi wheako tino pai ki ngā kiritaki, kua whakatinana i tētahi kaupapa here whakahoki ngāwari. Heoi, he wāhanga nui o te utu o tēnei kaupapa here ka tukuna ki ngā kaihoko—ko ngā utu whakahoki FBA tētahi wāhanga matua, tae atu ki ngā utu tukatuka whakahoki, ngā utu penapena anō, me ngā utu mō te whakahaere i ngā hua hapa. Ahakoa nā te kore take o te kiritaki, nā tētahi hapa iti rānei o te hua te take whakahoki, me utu e ngā kaihoko ngā utu whakahoki e rite ana. Hei tāpiri, ko ētahi hua kua whakahokia, kāore e taea te hoko anō, ka noho hei "utu kua totohu," ka nui ake ngā mate.

Ngā Mahanga Matua:

Te kore mārama ki te kaupapa here whakahoki a Amazon, te kore e wehewehe i waenga i ngā taonga "ka taea te whakahoki" me ngā taonga "kāore e taea te whakahoki", ka hua ake te whakarōpūtanga hē o ngā hua ka taea te hoko anō he mea hapa, ā, ka puta he utu tukatuka koretake;
Te korenga o te mana whakahaere kounga tino pakari o ngā hua, ka hua ake he hokinga mai o ngā hua nā ngā take kounga, ā, ehara i te mea ko ngā utu whakahoki anake engari ko ngā utu hoki e pā ana ki te mahi a te toa me te whakaputa whiu ki te papaaho;
Ko te korenga e tukatuka wawe i ngā hua kua whakahokia mai, ka noho tonu ai rātou ki ngā whare putunga FBA mō ngā wā roa, ka puta he utu rokiroki tāpiri, ā, ka puta he mate takirua o "ngā utu whakahoki + ngā utu rokiroki";
Te kore aro ki ngā utu whakahaere o ngā hokinga mai i tāwāhi, te korenga o ngā otinga whai hua mō te whakahaere i ngā hua kua whakahokia mai i tāwāhi, ka mahue noa iho te whakarērea me te ngaronga o te uara o te hua.

Ngā Rautaki Ārai me te Arotau i ngā Mahanga

Te Mana Kounga Tino Pai: Whakapai ake i te kounga o te hua mai i te pūtake o te mekameka tuku. Whakahaerehia ngā tirotiro katoa o ngā hua i mua i te tuku hei whakaiti i ngā reiti whakahoki mai nā ngā take kounga. Koinei te whakaritenga matua mō te whakaiti i ngā utu whakahoki.

Te Rerekētanga Tika o ngā Momo Whakahoki me te Whakahaere Whaiaro:
Mō ngā Whakahokinga Hoko Anō: Me tīmata tonu te whakakī anō i ngā taonga ki te taha muri o te FBA hei whakarārangi anō i ngā hua e hokona ana, he iti noa te utu whakakī anō, ā, ka ārai i te ngaronga o te uara o te hua.
Mō ngā Whakahokinga Hapa Iti: Tangohia ngā taonga ki tētahi whare putunga o tāwāhi hei whakahou me te whakatika, tāpirihia he tapanga anō, ka tukuna anō ki tētahi whare putunga FBA, ka whakawātea rānei i aua taonga i te utu iti i runga i tētahi tūāpapa motuhake hei whakahoki mai i ētahi o ngā utu.
Mō ngā Whakahokinga Tino Kino: Tīmatahia te whakakorenga kia kore ai e tāpirihia he utu rokiroki, ā, i te wā kotahi, me whai kawenga te kaiwhakarato ki te whakaiti i ētahi o ngā mate.
Arotauhia ngā Whārangi Taipitopito Hua me ngā Tohutohu Whai Muri i te Hoko: Tāutuhia ngā tawhā hua, ngā tikanga whakamahi, me ngā whakatūpato ki te whārangi taipitopito hua kia iti ake ai te pouri o te kiritaki nā te "kore e rite ana ngā tumanakohanga." Ka hua ake ngā hokinga koretake; i te wā kotahi, whakatūria he hongere kōrero whai hua i mua i te hoko hei whakautu wawe i ngā pātai a te kiritaki me te whakaiti i ngā reiti hokinga mai i te pūtake; whakamahia te kaupapa here whiriwhiri hokinga a Amazon: mō ngā hokinga ehara i te mea nā ngā take kounga hua, nā ngā take takitahi rānei a te kiritaki, whiriwhiria ki ngā kiritaki i te pito o muri o Amazon, tuku utu tika, me te ārahi i ngā kiritaki ki te whakakore i ngā hokinga, me te whakaiti i ngā whakapaunga utu hokinga (kia mōhio ki te whai i ngā ture tūāpapa hei karo i ngā takahi).

IV. Utu Whakakorenga: Te "Utu Whakamutunga" o te Whakakore Taonga

Ina kore e taea te hoko i ngā hua i roto i ngā whare putunga FBA nā te puhoi o te hoko, ngā hapa, te kore rānei i te wā tika, ā, ka whiriwhiri ngā kaihoko ki te whakakore atu i aua hua, ka utua e Amazon he utu whakakorenga, ka tatauhia i runga i te rahi me te taumaha o te hua. Ahakoa ngā hua iti te rahinga, ka utua he utu whakakorenga taketake. He maha ngā kaihoko e whakapono ana "he huarahi iti te utu whakakorenga hei whakakore i ngā taonga," engari kāore rātou e aro ki te utu o te utu whakakorenga me te ngaronga uara mai i ngā hua kāore i te whakamahia pai. Ina koa ka whakakorea he rahinga nui, ka taea e te utu whakakorenga, me ngā utu hoko me ngā utu whakahaere o te hua, te hanga i tētahi āputa nui o te hua.

Ngā Mahanga Matua:

Te whiriwhiri matapo i te whakakorenga me te kore e aromatawai i te uara o ngā taonga: Ko te whakakorenga i ngā hua kei te whai uara tonu ka ngaro te uara tūturu o te hua me ngā utu whakakorenga.
Te mārama ki te hanganga utu hokonga a Amazon: Ko te whakaiti i te utu o te hokonga nui ka nui ake ngā utu whakakore rawa i ngā tumanakohanga.
Ki te kore e tukatuka wawetia ngā tono whakakorenga: Ka noho tonu ngā hua ki roto i ngā whare putunga FBA, ka nui ake te utu whakakorenga katoa i muri i te tāpiri i ngā utu rokiroki.

Ngā Mahanga Matua:

Te whiriwhiri matapo i te whakakorenga me te kore e aromatawai i te uara o ngā taonga: Ko te whakakorenga i ngā hua kei te whai uara tonu ka ngaro te uara tūturu o te hua me ngā utu whakakorenga.

Te whiriwhiri matapo i te whakakorenga me te kore e aromatawai i te uara o te rawa: Ko te kore mārama ki te hanganga utu whakakorenga a Amazon ka hua ake te whakaiti i te utu o te whakakorenga nui, ka hua ake he nui ake ngā utu whakakorenga rawa i ngā tumanakohanga.

Te whiriwhiri matapo i te tikanga whakakorenga me te kore e aromatawai i te uara o ngā taonga: Ki te kore e tukatuka wawetia ngā tono whakakorenga ka toe tonu ngā hua ki ngā whare putunga FBA, ka nui ake te utu whakakorenga katoa i muri i te tāpiri i ngā utu rokiroki.

Te whiriwhiri matapo i te tikanga whakakorenga me te kore e aromatawai i te uara o ngā taonga: Ki te kore e tukatuka wawetia ngā tono whakakorenga ka toe tonu ngā hua ki ngā whare putunga FBA, ā, ka iti iho te whakatau tata i te utu o te whakakorenga.

Te whiriwhiri matapo i te whakakorenga me te kore e aromatawai i te uara o te taonga: Ki te kore e tukatuka wawetia ngā tono whakakorenga ka toe tonu ngā hua ki ngā whare putunga FBA, ka ngaro te uara tūturu o te hua me ngā utu whakakorenga ... uara.

Te whiriwhiri matapo i ngā mea e whakakorea ana, me te kore e aromatawai i te uara o ngā taonga: Ki te kore e tukatuka wawetia ngā tono whakakorenga, ka noho tonu te uara o ngā hua.

Te whiriwhiri matapo i te whakakorenga me te kore e aromatawai i te uara o te rawa. Ngā Rautaki Ārai i te Mahanga me te Arotau.

Whakatairangahia te "Whakamahi Anō" i te Whakakorenga Tika: Arotakehia te uara o ngā hua katoa kua whakaritea kia whakakorea. Ahakoa ngā hua hapa ka taea te whakahou i roto i ngā whare putunga o tāwāhi, te wetewete mō te hangarua rauemi mata, te hoko rarahi rānei i ngā utu iti ki ngā kaihokohoko tuimotu o tāwāhi hei whakanui ake i te uara o te hua. Me whakakore noa i ngā hua kāore e taea te whakamahi.

Whakatauritehia ngā Utu mō te Whakakorenga me te Tangohanga hei Kōwhiri i te Otinga Tino Pai: Mō ngā rahinga nui o ngā taonga, tatauhia ngā utu whakakorenga me te tangohanga. Mena ka ea te utu tangohanga i te moni whiwhi mai i te tukatuka i muri i te tangohanga, me whakarite te tangohanga ki ngā whare putunga o tāwāhi i te tangohanga tika.

Te Whakakorenga Puranga hei Whakaiti i ngā Utu Wāhanga: Mō ngā hua iti maha, kāore e taea te whakamahi, tīmatahia ngātahi ngā tono whakakorenga, me te whakamahi i ngā ture tukatuka puranga a Amazon hei whakaiti i ngā utu whakakorenga wāhanga.

Whakamaherehia te Whakakore Taonga i mua i te Wā hei Ārai i te Whakakorenga Ngāwari: Tīmatahia ngā mahere whakakore taonga i te tīmatanga o te wā e puhoi haere ana te mahi a te hua. Whakakorehia ngā taonga mā te whakahekenga utu i runga i ngā papaaho, ngā hoko tere, me ngā hoko whakakotahi, kaua e whakakore noa i ngā hua ina kore e taea te hoko, ka whakaitihia ngā utu whakakorenga mai i te tīmatanga.

V. Te Arorau Whakahaere Utu Pūnaha mō ngā Utu Matua e Whā: Te Karo i a rātou i te Pūtake me te Arotau i ngā Tukanga

Ko ngā "kaikōhuru hua" e whā a te FBA, arā, ngā momo utu motuhake, e pā tata ana ki te whakahaere taonga a ngā kaihoko, te whakahaere mekameka tuku, me te mārama ki ngā ture o te tūāpapa. Hei karo i ēnei utu huna, kāore e ranea te arotau i te utu kotahi; me whakatū he arorau whakahaere utu pūnaha:

1. Kia Mārama ki ngā Ture o te Pūhara, ā, Whakatūria he Pūnaha Whakatūpato Moata mō ngā Utu
Kia mārama ki ngā ture utu a Amazon FBA, te wā tika mō te whare putunga, ngā kaupapa here whakahoki, me ngā whakaritenga whakakorenga. Whakatakotoria he paepae whakatūpato utu mō ēnei utu e whā. Hei tauira, tīmatahia te whakakorenga taonga ina neke atu i te 20% o ngā hua hua te utu rokiroki, ā, arotauhia te whakahaere kounga ina neke atu i te 5% te reiti whakahoki. Mā tēnei ka whakarite i te whakahaere utu e ahu mai ana i ngā raraunga, ā, ka karohia te whakaoho noa i ngā utu teitei.

2. Whakapai ake i te Whakahaere Taonga hei Whakatutuki i te "Whakakī Tonu me te Huringa Tere"
Ko te rārangi taonga kei muri te tino take mō te whakaoho i ngā utu rokiroki me te whakakorenga mō te wā roa, ā, ko ngā reiti whakahokinga nui rawa te tino take mō ngā utu whakahokinga. Ko te kaupapa matua o te whakahaere taonga ko te "taurite i te tuku me te tono." Me whakakotahi ngā kaihoko i ngā raraunga hoko o mua, ngā au o te mākete, me ngā mahi tūāpapa hei whakatū i tētahi tauira whakakī anō tika, me te piri ki te kaupapa o "ngā puranga iti, te auau teitei, me te huringa tere" hei whakaiti i te rārangi taonga kei muri me ngā taonga e neke puhoi ana mai i te pūtake, me te whakapai ake i te whai huatanga o te whakahaere taonga whānui.

3. Whakahaerehia te mekameka tuku katoa hei whakaiti i ngā mate mai i te pūtake. Ko te mekameka tuku te uho o ngā mahi whakawhiti-rohe. Ko te whakahaere kounga hua, ngā paerewa tākai, me te wā tika o te kawe waka, he hononga tata katoa ki ngā utu nui e whā. Mahi tahi hōhonu me ngā kaiwhakarato kounga teitei, whakatūhia he paerewa whakahaere kounga tino pakari, whakapūmau i te tākai hua me te tapanga, me te whiriwhiri i ngā hoa kawe waka whakawhiti-rohe ngaio hei whakarite kia tutukihia ngā whakaritenga puta noa i te mekameka katoa mai i te wheketere ki te whare putunga FBA, me te karo i ngā utu huna pēnei i ngā utu whirihoranga tuarua me ngā utu whakahoki i puta mai i ngā take mekameka tuku waka.

4. Whakamahia ngā Rauemi Whare Putunga o Tāwāhi hei Whakatutuki i ngā Mahi Tahi i waenganui i te FBA me ngā Whare Putunga o Tāwāhi

Ehara i te mea ko te FBA anake te kōwhiringa mō ngā mahi kawe taonga whakawhiti-rohe. Mā te whakakotahi i te FBA me ngā whare putunga o tāwāhi, me te hanga i tētahi tauira mahi tahi o "FBA hei whare putunga matua me ngā whare putunga o tāwāhi hei whare putunga āwhina," ka taea te karo i ngā utu nui e whā: Mā te whakamahi i ngā whare putunga o tāwāhi mō te whakarite taonga, te whakarōpū, me te whakahou ka whakaiti i te roanga o ngā taonga i roto i ngā whare putunga FBA; mā te whakawhiti i ngā hua e neke haere ana me ngā hua e whakahokia ana ki ngā whare putunga o tāwāhi ka karo i ngā utu rokiroki me te whakakorenga nui i roto i ngā whare putunga FBA; ā, mā te whakakī anō i te FBA ki ngā puranga iti mai i ngā whare putunga o tāwāhi ka tutuki te whakahaere rahinga tika, ā, ka whakapai ake i te pai o te hurihanga taonga.

Whakamutunga
I roto i te mākete hokohoko ipurangi e whakataetae nui ana, ko te "whiwhi hua kitea me te whakahaere i ngā utu kāore e kitea" kua noho hei kaupapa matua o te whakataetae a ngā kaihoko. Ko ngā "kaikōhuru hua" e whā o te FBA—ngā utu rokiroki mō te wā roa, ngā utu whirihoranga, ngā utu whakahoki, me ngā utu whakakorenga—ko te hua matua o te kore mōhio o ngā kaihoko ki ngā ture tūāpapa, te whakahaere rawaka o ngā taonga, me te ngoikore o te whakahaere mekameka tuku.

Hei tiaki i ngā hua, me whakarērea e ngā kaihoko te whakaaro whakahaere "he nui ngā hoko, he māmā ngā utu" ka whakauruhia te whakahaere utu ki roto i te mekameka katoa o te whiriwhiri hua, te whakahaere rawa, ngā mahi mekameka tuku, me te ratonga kiritaki. Mā te mārama hohonu ki ngā ture tūāpapa, te whakatū tauira rawa tika, te arotau i te mekameka tuku katoa, me te hono i ngā whare putunga FBA me ngā whare putunga o tāwāhi, ka taea e ngā kaihoko te karo i ngā utu huna mai i te pūtake me te whakarite kia puta katoa ngā hua.