Cov neeg yuav khoom thoob ntiaj teb yuav nrhiav tau cov neeg muab khoom siv Lego uas ntseeg tau li cas?

Cov neeg yuav khoom thoob ntiaj teb yuav nrhiav tau cov neeg muab khoom siv Lego uas ntseeg tau li cas?

1. Nkag siab txog kev ua lag luam ntawm cov cib Lego

1.1 Cov yam ntxwv ntawm kev ua lag luam cib Lego
Ua ib qho khoom ua si hauv ntiaj teb uas muaj npe nrov, Lego bricks muaj cov yam ntxwv tseem ceeb hauv kev lag luam hauv qab no:
Kev cuam tshuam loj rau hom lag luam: Lub hom Lego tau tsim muaj xyoo 1932. Tom qab yuav luag ib puas xyoo ntawm kev txhim kho, nws muaj ib pawg neeg siv khoom loj heev thoob plaws ntiaj teb. Raws li cov ntaub ntawv Euromonitor, Lego feem ntawm kev lag luam khoom ua si hauv ntiaj teb tshaj 50%. Nws lub npe thiab lub koob npe nrov yog siab heev, thiab cov neeg siv khoom kuj muaj siab ncaj rau hom Lego.
Cov khoom muaj ntau yam: Cov cib Lego npog ntau hom los ntawm cov khoom me me mus rau cov teeb tsa ntsiab lus (xws li cov koob hauv nroog, Star Wars series, Harry Potter series, thiab lwm yam), ua tau raws li cov kev xav tau ntawm cov neeg siv khoom ntawm ntau lub hnub nyoog thiab kev nyiam. Raws li cov ntaub ntawv txheeb cais, Lego tso tawm ntau dua 500 cov khoom tshiab txhua xyoo. Cov kab khoom nplua nuj no pab nyiam cov neeg yuav khoom ntau dua.
Cov qauv zoo nruj: Lego muaj cov kev cai nruj heev rau cov khoom zoo, thiab nws cov khoom ua raws li ntau tus qauv thoob ntiaj teb xws li EU cov khoom ua si kev nyab xeeb tus qauv (EN71). Qhov tseeb ntawm cov khoom ua si LEGO yog qhov siab heev, uas tuaj yeem ua kom muaj kev ruaj khov thiab kev sib haum xeeb ntawm kev sib dhos. Cov yam ntxwv zoo ntawm cov khoom no yog lub hauv paus tseem ceeb rau nws txoj kev lag luam thiab yog ib qho ntawm cov neeg yuav khoom.
Kev muag khoom ntau yam: LEGO muag tau ntau txoj kev online thiab offline. Hauv online, LEGO muaj nws lub vev xaib official thiab lub khw muag khoom hauv online, thiab kuj muag tau rau ntawm cov platform loj xws li Amazon; offline, LEGO muaj cov khw muag khoom, cov chaw paub txog hom lag luam thiab cov chaw muag khoom koom tes nrog cov khw muag khoom thoob ntiaj teb. Txoj kev muag khoom ntau yam no ua rau LEGO npog tau ntau lub khw thiab muab ntau txoj kev yuav khoom rau cov neeg yuav khoom thoob ntiaj teb.
Kev lees paub txog tus nqi kawm ntawv: Cov cib LEGO tsis yog tsuas yog cov khoom ua si lom zem xwb, tab sis kuj muaj tus nqi kawm ntawv siab. Nws tuaj yeem cob qhia cov menyuam yaus txoj kev muaj tswv yim, kev xav txog qhov chaw, kev xav txog kev xav thiab kev siv tes ua. Yog li ntawd, LEGO tau siv ntau dua hauv kev kawm, thiab ntau lub tsev kawm ntawv, cov tsev kawm ntawv thiab tsev neeg siv LEGO ua cov cuab yeej kawm ntawv. Qhov no ua rau qhov kev thov yuav khoom rau LEGO cib hauv kev lag luam kev kawm ruaj khov. Thaum nrhiav cov neeg muag khoom, cov neeg yuav khoom thoob ntiaj teb kuj yuav xav txog seb qhov kev ua haujlwm kev kawm ntawm lawv cov khoom puas ua tau raws li qhov xav tau ntawm kev lag luam kev kawm hauv zos.

2. Cov Kev Xaiv rau cov neeg muab khoom

2.1 Kev tshawb nrhiav hauv online
Cov platform online yog ib txoj hauv kev tseem ceeb rau cov neeg yuav khoom thoob ntiaj teb los nrhiav cov neeg muag khoom Lego block. Los ntawm Is Taws Nem, cov neeg yuav khoom tuaj yeem tau txais cov ntaub ntawv ntau ntawm cov neeg muag khoom sai sai, txuag lub sijhawm thiab tus nqi.
Kev tshaj lij B2B platform: Alibaba International Station yog ib lub platform B2B loj tshaj plaws hauv ntiaj teb, nrog ntau tus neeg muab khoom Lego block. Cov neeg yuav khoom tuaj yeem tshawb nrhiav lo lus tseem ceeb "Lego blocks" ntawm lub platform kom tshuaj xyuas cov neeg muab khoom uas ua tau raws li qhov yuav tsum tau ua. Raws li cov ntaub ntawv txheeb cais, muaj ntau dua 1,000 tus neeg muab khoom Lego block ntawm Alibaba International Station, uas kwv yees li 30% yog cov neeg muab khoom zoo uas tau ntawv pov thawj los ntawm lub platform. Cov neeg muab khoom tau ntawv pov thawj no muaj kev nyab xeeb dua ntawm cov khoom zoo, muaj peev xwm tsim khoom, lub koob npe nrov, thiab lwm yam. Tsis tas li ntawd, cov platforms B2B khoom ua si tshaj lij xws li Global Resource Network kuj sib sau ua ke ntau tus neeg muab khoom Lego block. Feem ntau ntawm cov neeg muab khoom ntawm lawv lub platform yog cov kws tshaj lij cov chaw tsim khoom ua si thiab cov tub luam nrog ntau yam khoom nplua nuj uas tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg yuav khoom sib txawv.
Cov platform tshaj xov xwm hauv zej zog: Cov platform tshaj xov xwm hauv zej zog xws li Facebook thiab LinkedIn kuj muab cov channel tshiab rau kev nrhiav cov neeg muag khoom Lego block. Ntau tus neeg muag khoom yuav teeb tsa cov nyiaj hauv tuam txhab ntawm cov platform no los tso saib cov khoom thiab cov ntaub ntawv ntawm lub tuam txhab. Los ntawm kev tshawb nrhiav cov lus tseem ceeb hauv Facebook, cov neeg yuav khoom tuaj yeem nrhiav tau qee tus neeg muag khoom Lego me me, uas yuav them sai sai rau cov kev pabcuam kho kom haum tus kheej thiab ua tau raws li qee qhov kev xav tau tshwj xeeb. LinkedIn tsom mus rau kev sib txuas lus ua lag luam ntawm cov tuam txhab. Cov neeg yuav khoom tuaj yeem tshawb nrhiav cov kws tshaj lij hauv kev lag luam Lego ntawm lub platform thiab tau txais cov lus pom zoo thiab kev koom tes los ntawm cov neeg muag khoom los ntawm lawv. Raws li kev soj ntsuam, kwv yees li 20% ntawm cov neeg yuav khoom thoob ntiaj teb tau pom cov neeg muag khoom Lego tsim nyog los ntawm cov platform tshaj xov xwm hauv zej zog.
Cov cav tshawb nrhiav: Cov cav tshawb nrhiav xws li Google thiab Baidu yog cov cuab yeej yooj yim rau kev tau txais cov ntaub ntawv. Cov neeg yuav khoom tuaj yeem tshawb nrhiav ntau nplooj ntawv web cuam tshuam los ntawm kev sau cov lus tseem ceeb xws li "Lego cov neeg muag khoom" thiab "Lego cov chaw tsim khoom". Cov nplooj ntawv web no yuav suav nrog lub vev xaib official ntawm tus neeg muag khoom, kev qhia txog khoom, kev tshuaj xyuas ntawm cov neeg siv khoom thiab lwm yam ntsiab lus. Los ntawm kev tshuaj xyuas thiab kev txheeb xyuas cov ntaub ntawv no, cov neeg yuav khoom tuaj yeem nkag siab ua ntej txog lub zog thiab lub koob npe nrov ntawm tus neeg muag khoom. Piv txwv li, los ntawm kev tshawb nrhiav Google, koj tuaj yeem nrhiav tau qee tus neeg muag khoom Lego me me uas yuav muaj qee qib ntawm kev nyiam thiab cov neeg siv khoom hauv kev lag luam hauv zos, tab sis tseem tsis tau tshwm sim ntawm cov platform B2B loj. Cov neeg muag khoom no yuav muaj cov txiaj ntsig qis dua thiab muaj ntau txoj hauv kev koom tes yooj yim dua.
2.2 Koom nrog cov kev nthuav qhia kev lag luam
Kev koom nrog cov kev nthuav qhia kev lag luam yog lwm txoj hauv kev zoo rau cov neeg yuav khoom thoob ntiaj teb los nrhiav cov neeg muag khoom Lego uas ntseeg tau. Lub rooj nthuav qhia no muab lub platform rau cov neeg yuav khoom thiab cov neeg muag khoom sib txuas lus ntsej muag, ua rau cov neeg yuav khoom nkag siab zoo dua txog cov khoom thiab lub zog ntawm cov neeg muag khoom.
Kev Ua Si Khoom Ua Si Thoob Ntiaj Teb: Kev Ua Si Khoom Ua Si Thoob Ntiaj Teb (Spielwarenmesse) uas muaj txhua xyoo hauv Nuremberg, Lub Tebchaws Yelemees yog ib qho ntawm cov kev nthuav qhia tseem ceeb tshaj plaws hauv kev lag luam khoom ua si thoob ntiaj teb. Cov neeg muag khoom Lego yuav koom nrog kev nthuav qhia kom pom lawv cov khoom tshiab thiab cov thev naus laus zis tshiab. Raws li cov ntaub ntawv txheeb cais, ntau dua 2,800 lub tuam txhab koom nrog kev nthuav qhia txhua xyoo, uas cov neeg muag khoom Lego suav txog li 10%. Ntawm kev nthuav qhia, cov neeg yuav khoom tuaj yeem sib txuas lus tob nrog cov neeg muag khoom kom nkag siab cov ntaub ntawv tseem ceeb xws li qhov zoo ntawm cov khoom, tus nqi, thiab lub sijhawm xa khoom. Tsis tas li ntawd, Kev Ua Si Khoom Ua Si New York hauv Tebchaws Meskas kuj yog lub platform tseem ceeb rau cov neeg muag khoom Lego los nthuav qhia lawv cov khoom. Kev nthuav qhia nyiam txog 1,000 tus neeg nthuav qhia txhua xyoo, ntawm cov uas tus lej ntawm cov neeg muag khoom ntsig txog Lego nce ntxiv txhua xyoo. Los ntawm kev koom nrog cov kev nthuav qhia khoom ua si nto moo thoob ntiaj teb no, cov neeg yuav khoom tuaj yeem nkag mus rau cov neeg muag khoom zoo thoob ntiaj teb thiab nthuav lawv cov kev yuav khoom.
Kev Ua Si Hauv Tebchaws: Kev lag luam khoom ua si hauv Suav teb nyob hauv txoj haujlwm tseem ceeb hauv ntiaj teb. Kev Ua Si Hauv Suav Teb txhua xyoo nyiam ntau tus neeg yuav khoom hauv tebchaws thiab txawv teb chaws. Kev Ua Si Hauv Suav Teb coj cov chaw tsim khoom ua si los ntawm thoob plaws lub tebchaws, suav nrog ntau tus neeg muag khoom Lego. Raws li cov ntaub ntawv los ntawm cov neeg npaj ntawm kev nthuav qhia, ntau dua 2,000 lub tuam txhab koom nrog kev nthuav qhia txhua xyoo, thiab cov neeg muag khoom Lego suav txog li 5%. Feem ntau ntawm cov neeg muag khoom no muaj peev xwm tsim khoom zoo thiab tuaj yeem muab cov kev pabcuam xaj loj. Ntawm kev nthuav qhia, cov neeg yuav khoom tuaj yeem tshuaj xyuas cov qauv ntawm tus neeg muag khoom ntawm qhov chaw, nkag siab txog cov txheej txheem tsim khoom thiab cov txheej txheem tswj xyuas zoo, thiab yog li ntawd ntsuas qhov tseeb ntawm tus neeg muag khoom. Tsis tas li ntawd, Kev Ua Si Hauv Suav Teb kuj muaj thaj chaw sib tham tshwj xeeb, uas muab ib puag ncig kev sib txuas lus zoo rau cov neeg yuav khoom thiab cov neeg muag khoom thiab txhawb kev koom tes ntawm ob tog.
Kev nthuav qhia txog kev tsim kho vaj tse: Nyob rau xyoo tas los no, nrog rau kev txhim kho tas mus li ntawm kev lag luam tsim kho vaj tse, qee qhov kev nthuav qhia kev tshaj lij tsom mus rau Cov Thaiv Tsev tau maj mam tshwm sim. Piv txwv li, Tuam Tshoj (Shanghai) International Assembling Building Block Exhibition uas muaj nyob hauv Shanghai txhua xyoo nyiam ntau lub npe nrov thiab cov neeg muag khoom hauv tsev thiab txawv teb chaws tuaj koom nrog kev nthuav qhia. Kev nthuav qhia tsis yog tsuas yog tso saib Lego building blocks xwb, tab sis kuj suav nrog cov khoom building block ntawm lwm hom, muab rau cov neeg yuav khoom nrog ntau yam kev sib piv thiab kev xaiv. Ntawm cov kev nthuav qhia building block kev tshaj lij, cov neeg yuav khoom tuaj yeem kawm txog cov tswv yim tsim building block tshiab, cov txheej txheem tsim khoom thiab cov qauv kev ua lag luam, uas yuav pab lawv txiav txim siab yuav khoom ntau dua.

3. Soj ntsuam cov kev tsim nyog ntawm cov neeg muab khoom

3.1 Kev ntsuam xyuas peev xwm tsim khoom
Kev soj ntsuam lub peev xwm tsim khoom ntawm cov neeg muab khoom Lego yog qhov tseem ceeb hauv kev ua kom lawv ua tau raws li qhov xav tau kev yuav khoom.

Qhov ntau lawm: Qhov ntau lawm ntawm cov neeg muag khoom cuam tshuam ncaj qha rau lawv lub peev xwm muab khoom. Feem ntau hais lus, cov neeg muag khoom loj Lego feem ntau muaj thaj chaw cog ntau dua ntau txhiab square meters thiab muaj ntau txoj kab ntau lawm, uas tuaj yeem ua tiav qhov ntau lawm. Piv txwv li, qee lub tuam txhab tsim khoom Lego paub zoo tuaj yeem tsim kaum tawm lab lub tsev ib xyoos, uas tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg yuav khoom loj. Cov neeg muag khoom me me yuav tsim nyog dua rau cov khoom me me thiab cov xaj tshwj xeeb, nrog rau cov khoom me me, tab sis tuaj yeem muab cov kev pabcuam yooj ywm dua.

Cov khoom siv tsim khoom: Cov khoom siv tsim khoom siab heev yog lub hauv paus rau kev ua kom muaj txiaj ntsig zoo thiab cov khoom zoo. Cov neeg muab khoom Lego tsev thaiv txhim khu kev qha feem ntau muaj cov khoom siv siab heev xws li cov tshuab txhaj tshuaj molding thiab cov khoom siv ua pwm siab. Cov khoom siv no tuaj yeem txhim kho kev ua haujlwm ntau lawm thiab xyuas kom meej qhov tseeb thiab zoo ntawm cov khoom siv thaiv tsev. Raws li cov ntaub ntawv txheeb cais, cov neeg muab khoom nrog cov khoom siv tsim khoom siab heev muaj kev ua haujlwm ntau lawm uas yog 30% - 50% siab dua li cov neeg muab khoom siv ib txwm muaj, thiab tus nqi tsis zoo ntawm cov khoom tuaj yeem txo qis los ntawm 20% - 30%. Thaum soj ntsuam, cov neeg yuav khoom tuaj yeem thov cov neeg muab khoom kom muab cov npe ntawm cov khoom siv tsim khoom thiab cov kev cai tsim khoom kom nkag siab txog lawv lub peev xwm tsim khoom thiab lub zog ntawm kev siv tshuab.
Kev Paub Txog Kev Tsim Khoom: Kev paub txog kev tsim khoom ntawm cov neeg muab khoom muaj feem cuam tshuam tseem ceeb rau kev ruaj khov ntawm lawv cov khoom zoo thiab lub sijhawm xa khoom. Cov neeg muab khoom uas muaj ntau xyoo ntawm kev paub txog kev tsim cov LEGO blocks tuaj yeem ua tus tswv zoo dua ntawm cov txheej txheem tsim khoom thiab cov ntsiab lus tswj xyuas zoo, thiab txo cov teeb meem thiab kev ncua sijhawm hauv cov txheej txheem tsim khoom. Piv txwv li, qee tus neeg muab khoom tau sau ntau tshaj 10 xyoo ntawm kev paub txog kev tsim cov LEGO blocks. Lawv paub txog cov txheej txheem tsim khoom ntawm ntau hom khoom siv thaiv tsev, tuaj yeem teb sai rau cov kev xav tau ntawm cov neeg yuav khoom thiab xa cov khoom zoo raws sijhawm. Cov neeg yuav khoom tuaj yeem soj ntsuam lawv cov kev paub txog kev tsim khoom los ntawm kev kuaj xyuas lub sijhawm tsim khoom ntawm tus neeg muab khoom, cov ntaub ntawv xaj yav dhau los thiab lwm yam ntaub ntawv.
3.2 Lub kaw lus tswj xyuas zoo
Qhov zoo ntawm LEGO blocks muaj feem cuam tshuam ncaj qha rau tus neeg siv khoom qhov kev paub thiab kev nyab xeeb, yog li nws yog qhov tseem ceeb heev rau kev soj ntsuam qhov system tswj xyuas zoo ntawm tus neeg muag khoom.
Cov qauv zoo: Cov neeg muag khoom LEGO block yuav tsum ua raws li cov qauv zoo. Thoob ntiaj teb, LEGO bricks feem ntau ua raws li EU cov qauv kev nyab xeeb ntawm cov khoom ua si (EN71), US Consumer Product Safety Commission tus qauv (ASTM F963), thiab lwm yam. Cov qauv no suav nrog cov khoom siv lub cev thiab cov khoom siv kho tshuab, kev kub hnyiab, cov khoom siv tshuaj lom neeg thiab lwm yam kom ntseeg tau tias muaj kev nyab xeeb ntawm cov khoom. Thaum xaiv tus neeg muag khoom, cov neeg yuav khoom yuav tsum xav kom nws muab cov ntawv pov thawj zoo uas ua tau raws li cov qauv no, xws li daim ntawv pov thawj CE, daim ntawv pov thawj ASTM, thiab lwm yam. Raws li cov ntaub ntawv txheeb cais, cov khoom zoo dhau ntawm cov neeg muag khoom uas tau dhau cov ntawv pov thawj thoob ntiaj teb no tuaj yeem ncav cuag ntau dua 95%.
Cov txheej txheem tshuaj xyuas zoo: Cov txheej txheem tshuaj xyuas zoo tag nrho yog qhov tseem ceeb rau kev ua kom cov khoom zoo. Cov neeg muag khoom yuav tsum tsim kom muaj ntau yam kev tshuaj xyuas zoo los ntawm kev tshuaj xyuas cov khoom siv raw, kev tshuaj xyuas cov txheej txheem ntau lawm mus rau kev tshuaj xyuas cov khoom tiav. Ntawm theem khoom siv raw, cov khoom siv raw xws li cov yas me me yuav tsum tau tshuaj xyuas nruj me ntsis kom ntseeg tau tias lawv ua tau raws li kev tiv thaiv ib puag ncig thiab cov kev cai zoo. Thaum lub sijhawm tsim khoom, ib tus neeg mob siab rau yuav tsum saib xyuas qhov zoo ntawm txhua txoj kev kom pom thiab kho cov teeb meem sai sai. Hauv qhov txuas tshuaj xyuas cov khoom tiav, txhua pawg khoom yuav tsum tau kuaj thiab tshuaj xyuas, suav nrog kev tshuaj xyuas qhov tsos, kev ntsuas qhov loj me, thiab kev sim ua haujlwm ntawm lub ntsaws. Piv txwv li, qee tus neeg muag khoom zoo yuav siv cov khoom siv kuaj tsis siv neeg los tshuaj xyuas cov khoom tiav, uas muaj kev ua haujlwm zoo thiab raug, thiab tuaj yeem txo qhov tsis zoo.
Kev Tshawb Xyuas Qhov Zoo: Kev tsim kom muaj kev tshawb xyuas qhov zoo pab nrhiav thiab daws cov teeb meem sai sai thaum lawv tshwm sim. Cov neeg muab khoom yuav tsum muaj peev xwm sau cov ntaub ntawv xws li pawg ntau lawm, qhov chaw ntawm cov khoom siv raw, thiab hnub tsim khoom ntawm cov khoom kom lawv tuaj yeem tshawb xyuas thaum tsim nyog. Thaum cov khoom muaj teeb meem zoo hauv kev ua lag luam, lub kaw lus tshawb xyuas qhov zoo tuaj yeem nrhiav tau qhov ua rau muaj teeb meem sai sai thiab ua cov kauj ruam tsim nyog los daws nws, txo qhov poob thiab cov teebmeem tsis zoo. Thaum soj ntsuam, cov neeg yuav khoom tuaj yeem nug cov neeg muab khoom seb lawv puas tau tsim kom muaj kev tshawb xyuas qhov zoo thiab xav kom lawv muab cov ntaub ntawv tshawb xyuas thiab cov ntaub ntawv cuam tshuam los xyuas kom meej tias nws ua haujlwm zoo.

4. Tshawb xyuas qhov kev ntseeg siab ntawm cov neeg muab khoom

4.1 Kev soj ntsuam lub koob npe nrov ntawm kev ua lag luam
Lub koob npe nrov hauv kev ua lag luam yog qhov qhia tseem ceeb rau kev ntsuas qhov kev ntseeg siab ntawm LEGO cov neeg muag khoom thaiv tsev, uas qhia txog lub koob npe nrov ntawm cov neeg muag khoom hauv kev ua lag luam thiab kev txaus siab ntawm cov neeg siv khoom.
Kev Sau Cov Kev Ntsuam Xyuas Cov Neeg Siv Khoom: Cov neeg yuav khoom tuaj yeem sau cov kev ntsuam xyuas ntawm cov neeg siv khoom ntawm cov neeg muag khoom los ntawm ntau txoj kev. Ntawm B2B platforms xws li Alibaba International Station, nplooj ntawv khw muag khoom feem ntau muaj cov neeg siv khoom ntsuam xyuas thiab ntsuas qhov system. Raws li cov ntaub ntawv txheeb cais, cov neeg muag khoom uas muaj qhab nia 4.5 lossis siab dua ntawm lub platform muaj kev txaus siab rau cov neeg siv khoom ntau dua, thiab lawv cov khoom zoo thiab kev pabcuam zoo tau lees paub ntau dua. Tsis tas li ntawd, cov lus tawm tswv yim ntawm cov neeg siv khoom ntawm cov platforms social media xws li Facebook thiab LinkedIn kuj yog cov ntaub ntawv tseem ceeb. Ntau tus neeg siv khoom yuav qhia lawv cov kev paub txog kev koom tes nrog cov neeg muag khoom ntawm cov platforms no, suav nrog cov khoom zoo, lub sijhawm xa khoom, kev pabcuam tom qab muag thiab lwm yam. Raws li kev soj ntsuam, kwv yees li 30% ntawm cov neeg yuav khoom thoob ntiaj teb yuav xa mus rau cov neeg siv khoom tshuaj xyuas ntawm social media los ntsuas qhov kev ntseeg siab ntawm cov neeg muag khoom.
Cov rooj sib tham thiab cov zej zog hauv kev lag luam: Cov rooj sib tham thiab cov zej zog uas muaj feem cuam tshuam nrog kev lag luam LEGO kuj yog qhov chaw zoo los nkag siab txog lub koob npe nrov ntawm cov neeg muab khoom. Piv txwv li, qee lub rooj sib tham hauv kev lag luam khoom ua si tsis tu ncua tshaj tawm cov qeb duas lub koob npe nrov ntawm cov neeg muab khoom, uas tau tsim los ntawm cov lus tawm tswv yim tiag tiag los ntawm ntau tus neeg yuav khoom thiab cov neeg siv khoom. Hauv cov rooj sib tham no, cov neeg yuav khoom tuaj yeem sib txuas lus nrog lwm tus neeg siv thiab tau txais cov ntaub ntawv ntsuam xyuas thawj zaug ntawm cov neeg muab khoom. Raws li cov ntaub ntawv txheeb cais, ntau dua 60% ntawm cov neeg yuav khoom uas tau txais cov ntaub ntawv hais lus los ntawm cov rooj sib tham hauv kev lag luam tau hais tias cov ntaub ntawv no muaj qhov cuam tshuam zoo rau lawv cov kev txiav txim siab yuav khoom.
Cov koom haum soj ntsuam sab nraud: Qee lub koom haum soj ntsuam sab nraud yuav ua cov kev soj ntsuam thiab kev ntsuas dav dav rau cov neeg muag khoom Lego. Cov koom haum no feem ntau ntsuas thiab ntsuas cov neeg muag khoom los ntawm ntau qhov xws li qhov zoo ntawm cov khoom, peev xwm tsim khoom, thiab lub koob npe nrov. Piv txwv li, lub koom haum soj ntsuam kev lag luam khoom ua si thoob ntiaj teb "Kev Tshuaj Xyuas Kev Lag Luam Khoom Ua Si" ntsuas cov neeg muag khoom Lego thoob ntiaj teb txhua xyoo, thiab nws cov txiaj ntsig ntsuas tau zoo heev thiab tsim nyog siv. Cov neeg yuav khoom tuaj yeem xa mus rau cov ntawv ceeb toom ntawm cov koom haum soj ntsuam sab nraud no kom nkag siab sai sai txog lub koob npe nrov thiab kev ntseeg siab ntawm cov neeg muag khoom.
4.2 Kev Tshuaj Xyuas Cov Neeg Siv Khoom
Kev tshuaj xyuas cov neeg siv khoom cov ntaub ntawv yog ib txoj hauv kev zoo los ntsuam xyuas lawv qhov kev ntseeg siab thiab lub zog. Los ntawm kev nkag siab txog kev koom tes ntawm cov neeg muag khoom thiab cov neeg siv khoom uas twb muaj lawm, nws ua tau kom txiav txim siab tau zoo dua seb lawv puas ntseeg tau.
Kev Tshawb Fawb Txog Kev Ua Tau Zoo: Cov neeg yuav khoom tuaj yeem thov cov neeg muag khoom kom muab cov ntaub ntawv rau cov neeg siv khoom txog lawv txoj kev koom tes ua tiav, suav nrog cov ntaub ntawv qhia txog xws li lub npe ntawm cov neeg siv khoom, qhov project koom tes, hom khoom, qhov loj ntawm kev txiav txim, thiab lub sijhawm koom tes. Piv txwv li, qee cov neeg muag khoom loj Lego muaj kev sib raug zoo ntev nrog cov khoom ua si lossis cov khw muag khoom nto moo thoob ntiaj teb. Cov ntaub ntawv ua tiav no qhia tau tias cov neeg muag khoom tuaj yeem ua tau raws li cov qauv siab hauv kev zoo ntawm cov khoom, lub sijhawm xa khoom, kev pabcuam tom qab muag, thiab lwm yam. Raws li cov ntaub ntawv txheeb cais, cov neeg muag khoom uas muaj ntau dua 5 tus neeg siv khoom ua tiav muaj lub koob npe nrov thiab lub zog dav dav, thiab tuaj yeem ua tau raws li cov kev xav tau ntawm cov neeg yuav khoom zoo dua.
Cov lus taw qhia ntawm cov neeg siv khoom thiab kev daws teeb meem: Thaum tshuaj xyuas cov neeg siv khoom cov ntaub ntawv, peb yuav tsum tsis txhob tsuas yog tsom mus rau sab ua tiav xwb, tab sis kuj yuav tsum nkag siab tob txog cov teeb meem uas cov neeg siv khoom ntsib thaum lub sijhawm koom tes thiab cov kev daws teeb meem uas cov neeg muag khoom tau daws. Piv txwv li, yog tias tus neeg muag khoom tuaj yeem teb sai thiab daws cov teeb meem zoo tom qab cov neeg siv khoom tawm tswv yim txog cov teeb meem zoo ntawm cov khoom, xws li kev rov ua dua tshiab raws sijhawm, kev muab kev pabcuam rov qab thiab pauv, thiab kev txhim kho cov txheej txheem tsim khoom, qhov no qhia tau tias tus neeg muag khoom muaj kev paub zoo txog kev pabcuam rau cov neeg siv khoom thiab muaj peev xwm daws teeb meem. Raws li kev soj ntsuam, cov neeg muag khoom uas tuaj yeem daws cov teeb meem ntawm cov neeg siv khoom raws sijhawm tuaj yeem ua rau lawv cov neeg siv khoom txaus siab ntxiv 30% - 50%, uas kuj muaj qhov cuam tshuam zoo rau kev txhim kho lawv lub koob npe nrov.
Kev tshuaj xyuas kev sib raug zoo mus sij hawm ntev: Kev sib raug zoo mus sij hawm ntev yog ib qho tseem ceeb ntawm kev ntseeg siab ntawm cov neeg muag khoom. Cov neeg yuav khoom tuaj yeem tshuaj xyuas xyoo ntawm kev koom tes ntawm cov neeg muag khoom thiab cov neeg siv khoom uas twb muaj lawm. Feem ntau, lub sijhawm koom tes ntev dua, kev ntseeg siab ntawm cov khoom thiab cov kev pabcuam ntawm cov neeg muag khoom tuaj yeem txuas ntxiv ua tau raws li cov neeg siv khoom xav tau, thiab kev ntseeg siab ntawm ob tog siab dua. Piv txwv li, qee tus neeg muag khoom tau koom tes nrog cov neeg siv khoom ntau dua 5 lossis txawm tias 10 xyoo. Kev sib raug zoo mus sij hawm ntev no qhia tau tias tus neeg muag khoom muaj qhov zoo hauv kev ruaj khov ntawm cov khoom zoo, kev tsim nyog ntawm tus nqi, kev xa khoom raws sijhawm, thiab lwm yam, thiab yog tus khub koom tes uas ntseeg siab tau.

5. Piv cov nqi thiab cov kev pabcuam ntawm cov neeg muab khoom

5.1 Kev tshuaj xyuas qhov laj thawj ntawm tus nqi
Tus nqi ntawm cov neeg muag khoom Lego block yog ib qho ntawm cov neeg yuav khoom thoob ntiaj teb. Tus nqi tsim nyog tsis yog tsuas yog cuam tshuam nrog cov nqi yuav khoom xwb, tab sis kuj cuam tshuam rau kev sib tw ua lag luam ntawm cov khoom.
Kev xav txog tus nqi: Tus nqi tsim khoom ntawm Lego blocks feem ntau suav nrog cov nqi khoom siv raw, cov nqi ua haujlwm, kev poob nqi ntawm cov khoom siv, cov nqi thauj mus los, thiab lwm yam. Tam sim no, tus nqi ntawm cov khoom siv raw xws li cov yas me me hloov pauv ntau heev, uas muaj kev cuam tshuam ncaj qha rau tus nqi ntawm cov neeg muab khoom. Raws li cov ntaub ntawv kev lag luam, tus nqi khoom siv raw suav txog 30% - 40% ntawm tus nqi tsim khoom ntawm Lego blocks. Cov neeg muab khoom hauv thaj chaw sib txawv yuav muaj tus nqi khoom sib txawv vim qhov sib txawv ntawm tus nqi ua haujlwm thiab tus nqi thauj mus los. Piv txwv li, ua lub tebchaws tsim khoom ua si loj, Tuam Tshoj muaj tus nqi ua haujlwm qis thiab tus nqi thauj mus los tsim nyog, yog li nws muaj qee qhov zoo hauv tus nqi. Thaum soj ntsuam tus nqi, cov neeg yuav khoom yuav tsum xav txog cov nqi no kom meej meej kom txiav txim siab seb tus neeg muab khoom hais tus nqi puas tsim nyog.
Kev tshawb fawb txog tus nqi ua lag luam: Cov neeg yuav khoom tuaj yeem kawm txog tus nqi ua lag luam ntawm LEGO blocks los ntawm ntau txoj kev sib txawv. Ntawm B2B platforms xws li Alibaba International Station, muaj qhov sib txawv ntawm cov lus hais los ntawm cov neeg muag khoom sib txawv, tab sis tus nqi ua lag luam ntxhib tuaj yeem tau txais los ntawm kev sib piv. Raws li cov ntaub ntawv, rau tib yam khoom LEGO block, cov lus hais los ntawm cov neeg muag khoom sib txawv tuaj yeem txawv ntawm 10% - 20%. Tsis tas li ntawd, kev koom nrog hauv kev nthuav qhia kev lag luam kuj yog lub sijhawm zoo los nkag siab txog tus nqi ua lag luam. Cov neeg yuav khoom tuaj yeem sib txuas lus nrog ntau tus neeg muag khoom kom tau txais cov ntaub ntawv hais lus tshiab. Tib lub sijhawm, kev mloog zoo rau cov ntawv ceeb toom kev lag luam thiab cov ntaub ntawv tso tawm los ntawm cov tsev kawm ntawv tshawb fawb kev lag luam tuaj yeem pab cov neeg yuav khoom nkag siab zoo dua txog tus nqi ua lag luam thiab yog li txiav txim siab seb tus nqi ntawm tus neeg muag khoom puas nyob hauv qhov tsim nyog.
Kev ntsuam xyuas tus nqi tsim nyog: Ntxiv rau kev sib piv tus nqi yooj yim, cov neeg yuav khoom kuj yuav tsum tau them sai sai rau qhov kev siv nyiaj ntawm cov khoom lag luam ntawm cov neeg muag khoom. Cov neeg muag khoom uas muaj kev siv nyiaj tsim nyog tsis yog tsuas yog muaj tus nqi tsim nyog xwb, tab sis kuj muaj cov khoom zoo txhim khu kev qha, kev xa khoom raws sijhawm, thiab kev pabcuam zoo. Piv txwv li, txawm hais tias qee tus neeg muag khoom muaj cov lus hais siab dua me ntsis, lawv cov khoom siv cov khoom siv zoo dua, cov txheej txheem tsim khoom siab dua, cov khoom zoo lav ntau dua, thiab tuaj yeem muab kev pabcuam tom qab muag raws sijhawm. Thaum kawg, lawv cov nqi tag nrho yuav qis dua. Cov neeg yuav khoom tuaj yeem sib piv qhov zoo ntawm cov khoom, lub sijhawm xa khoom, kev pabcuam tom qab muag thiab lwm yam ntawm cov neeg muag khoom sib txawv, thiab ua qhov kev ntsuam xyuas tag nrho raws li tus nqi kom xaiv tus neeg muag khoom uas muaj kev siv nyiaj tsim nyog tshaj plaws.
5.2 Kev ntsuam xyuas kev pabcuam tom qab muag
Kev pabcuam tom qab muag zoo yog qhov tseem ceeb rau cov neeg muag khoom Lego kom sawv tawm hauv kev sib tw. Kev pabcuam tom qab muag zoo tuaj yeem daws cov teeb meem uas cov neeg yuav khoom ntsib thaum lub sijhawm yuav khoom thiab siv tom qab, thiab txhim kho kev txaus siab thiab kev ncaj ncees ntawm cov neeg yuav khoom.
Txoj Cai Rov Qab thiab Pauv Khoom: Txoj cai rov qab thiab pauv khoom meej yog ib feem tseem ceeb ntawm kev pabcuam tom qab muag. Thaum xaiv tus neeg muag khoom, cov neeg yuav khoom yuav tsum nkag siab txog nws cov xwm txheej, cov txheej txheem thiab lub sijhawm txwv. Feem ntau, cov neeg muag khoom txhim khu kev qha yuav muab cov kev pabcuam rov qab thiab pauv khoom yam tsis muaj kev txwv hauv ib lub sijhawm, xws li rov qab thiab pauv khoom hauv 30 hnub rau cov teeb meem zoo. Raws li cov ntaub ntawv, ntawm cov neeg muag khoom uas muaj txoj cai rov qab thiab pauv khoom meej, kev txaus siab ntawm tus neeg yuav khoom yog 20% ​​- 30% siab dua li cov neeg muag khoom uas tsis muaj txoj cai zoo li no. Tsis tas li ntawd, tus neeg muag khoom tswj cov khoom xa rov qab thiab pauv khoom kuj tseem ceeb heev, xws li seb nws puas tuaj yeem rov ua kom tiav cov khoom hauv lub sijhawm, seb nws puas yuav ua qhov kev tshuaj xyuas zoo ntawm cov khoom xa rov qab thiab pauv khoom, thiab lwm yam. Cov ntsiab lus no tuaj yeem cuam tshuam tus neeg muag khoom tus cwj pwm thiab lub peev xwm pabcuam.
Kev pabcuam txhawb nqa kev txawj ntse: Raws li cov khoom lag luam uas muaj cov ntsiab lus kev txawj ntse, LEGO cib yuav ua rau muaj teeb meem kev txawj ntse rau cov neeg yuav khoom thaum siv, xws li kev nyuaj hauv kev sib dhos khoom thiab kev daws teeb meem zoo. Yog li ntawd, kev pabcuam txhawb nqa kev txawj ntse ntawm tus neeg muag khoom yog qhov tseem ceeb. Cov neeg muag khoom zoo yuav muaj pab pawg txhawb nqa kev txawj ntse uas tuaj yeem teb cov lus nug thiab kev thov kev pab ntawm cov neeg yuav khoom raws sijhawm thiab muab cov lus qhia thiab kev daws teeb meem. Piv txwv li, qee tus neeg muag khoom yuav muab ntau txoj hauv kev txhawb nqa kev txawj ntse xws li kev pabcuam rau cov neeg siv khoom online, kev sab laj hauv xov tooj, kev qhia video, thiab lwm yam kom ntseeg tau tias cov neeg yuav khoom tuaj yeem daws teeb meem sai. Raws li cov ntaub ntawv, cov neeg muag khoom uas tuaj yeem muab kev txhawb nqa kev txawj ntse raws sijhawm tuaj yeem ua rau lawv cov neeg siv khoom txaus siab ntxiv 15% - 25%.
Lub sijhawm teb tom qab muag khoom: Lub sijhawm teb ntawm kev pabcuam tom qab muag khoom cuam tshuam ncaj qha rau cov neeg yuav khoom qhov kev ntsuam xyuas ntawm cov neeg muag khoom. Cov neeg yuav khoom cia siab tias yuav tau txais kev teb thiab daws qhov teeb meem sai li sai tau thaum lawv ntsib teeb meem. Raws li kev soj ntsuam, ntau dua 60% ntawm cov neeg yuav khoom ntseeg tias lub sijhawm teb tom qab muag khoom ntawm tus neeg muag khoom yuav tsum tsis pub dhau 24 teev. Yog li ntawd, cov neeg muag khoom yuav tsum tsim kom muaj kev pabcuam tom qab muag khoom zoo kom ntseeg tau tias lawv tuaj yeem daws cov teeb meem tom qab muag khoom ntawm cov neeg yuav khoom raws sijhawm. Piv txwv li, qee tus neeg muag khoom tuaj yeem sau thiab daws cov neeg siv khoom cov lus thov tom qab muag khoom sai sai los ntawm kev tsim kom muaj chaw pabcuam rau cov neeg siv khoom thiab siv lub kaw lus tswj cov ntaub ntawv, uas ua rau kev teb sai thiab kev ua haujlwm ntawm kev pabcuam tom qab muag khoom zoo dua.
Cov kev pab cuam cob qhia rau cov neeg siv khoom: Rau qee cov khoom siv LEGO nyuaj lossis cov khoom lag luam uas tau kho kom haum, cov kev pab cuam cob qhia rau cov neeg siv khoom uas cov neeg muag khoom muab tuaj yeem pab cov neeg yuav khoom nkag siab zoo dua thiab siv cov khoom. Piv txwv li, cov neeg muag khoom tuaj yeem muab kev cob qhia sib dhos khoom, kev cob qhia tshuaj xyuas zoo, thiab lwm yam rau cov neeg ua haujlwm ntawm cov neeg yuav khoom los txhim kho kev ua haujlwm ntawm cov neeg yuav khoom thiab kev tswj xyuas cov khoom zoo. Raws li cov ntaub ntawv, cov neeg muag khoom uas muab kev pab cuam cob qhia rau cov neeg siv khoom muaj kev txaus siab thiab kev ncaj ncees ntawm cov neeg siv khoom 10% - 15% ntau dua li cov neeg muag khoom uas tsis muab cov kev pab cuam no.

6. Paub meej tias cov neeg muab khoom ua raws li txoj cai

6.1 Kev ua raws li cov kev cai lij choj thiab cov cai
Kev xyuas kom meej tias cov neeg muag khoom LEGO lub tsev thaiv ua raws li cov kev cai lij choj thiab cov cai lij choj cuam tshuam yog qhov txuas uas cov neeg yuav khoom thoob ntiaj teb yuav tsum tau them sai sai rau. Raws li cov khoom ua si rau menyuam yaus, LEGO lub tsev thaiv muaj ntau txoj cai lij choj thiab cov cai nruj. Piv txwv li, hauv European Union, cov khoom ua si yuav tsum ua raws li EU Toy Safety Directive (2009/48 / EC), uas teeb tsa cov kev cai ntxaws ntxaws rau lub cev, tshuaj lom neeg, hluav taws xob thiab lwm yam kev nyab xeeb ntawm cov khoom ua si. Raws li cov ntaub ntawv txheeb cais, kwv yees li 30% ntawm cov ntaub ntawv ntawm cov khoom rov qab vim yog kev ua txhaum cai ntawm cov lus qhia yog vim muaj tshuaj lom neeg ntau dhau lossis cov khoom me me uas yooj yim poob tawm. Yog li ntawd, cov neeg yuav khoom yuav tsum xav kom cov neeg muag khoom muab cov ntaub ntawv pov thawj tias lawv cov khoom ua raws li cov lus qhia, xws li daim ntawv pov thawj CE. Hauv Tebchaws Meskas, cov neeg muag khoom LEGO yuav tsum ua raws li Txoj Cai Kev Nyab Xeeb Khoom Siv Khoom (CPSA) thiab Tshooj 16 ntawm Txoj Cai ntawm Tsoom Fwv Teb Chaws (16 CFR), uas muaj cov kev cai meej rau kev sau npe ua si, ntim khoom, cov lus ceeb toom kev nyab xeeb, thiab lwm yam. Raws li cov ntaub ntawv los ntawm US Consumer Product Safety Commission (CPSC), tus naj npawb ntawm cov neeg muag khoom raug nplua txhua xyoo rau cov ntawv lo khoom ua si tsis ua raws li tus lej kwv yees li 20% ntawm tag nrho cov neeg muag khoom uas ua txhaum cov cai. Thaum xaiv cov neeg muag khoom, cov neeg yuav khoom yuav tsum saib xyuas seb lawv puas ua raws li cov cai thiab cov cai no kom tsis txhob muaj kev pheej hmoo raug cai thiab kev poob nyiaj txiag los ntawm cov khoom tsis ua raws li.
6.2 Txheej Txheem Daim Ntawv Pov Thawj
Daim ntawv pov thawj yog lub hauv paus tseem ceeb rau kev ntsuam xyuas qhov ua raws li thiab cov khoom zoo ntawm cov neeg muag khoom LEGO. Thoob ntiaj teb, cov neeg muag khoom LEGO feem ntau yuav tsum tau txais ntau daim ntawv pov thawj los ua pov thawj qhov kev nyab xeeb thiab kev ntseeg siab ntawm lawv cov khoom. Piv txwv li, daim ntawv pov thawj ISO 9001 kev tswj hwm zoo yog daim ntawv pov thawj tseem ceeb rau cov neeg muag khoom hauv kev tswj hwm zoo. Cov neeg muag khoom uas tau txais daim ntawv pov thawj no muaj qhov nruab nrab ntawm cov khoom zoo dhau los uas yog li 25% siab dua li cov neeg muag khoom tsis tau txais daim ntawv pov thawj. Tsis tas li ntawd, daim ntawv pov thawj ISO 14001 kev tswj hwm ib puag ncig kuj tseem ceeb heev, uas qhia tau tias cov neeg muag khoom tau them sai sai rau kev tiv thaiv ib puag ncig hauv cov txheej txheem tsim khoom thiab ua tau raws li cov kev cai ntawm kev txhim kho kom ruaj khov. Raws li cov ntaub ntawv, cov neeg muag khoom uas tau dhau daim ntawv pov thawj ISO 14001 tau ua tau zoo dua hauv kev yuav khoom siv raw, kev siv hluav taws xob hauv cov txheej txheem tsim khoom, thiab kev pov tseg pov tseg, thiab lawv cov khoom nrov dua nrog cov neeg siv khoom hauv kev ua lag luam. Rau cov khoom ua si xws li Lego blocks, daim ntawv pov thawj kev nyab xeeb ntawm cov khoom ua si yog qhov tseem ceeb tshwj xeeb. Piv txwv li, daim ntawv pov thawj European CE thiab daim ntawv pov thawj American ASTM F963 nruj me ntsis kuaj cov khoom ua si los ntawm ntau yam xws li cov khoom siv lub cev thiab cov khoom siv kho tshuab, kev kub hnyiab, thiab cov khoom siv tshuaj lom neeg. Raws li cov ntaub ntawv kev lag luam, kev lees txais ntawm kev ua lag luam ntawm cov khoom uas tau txais cov ntawv pov thawj kev nyab xeeb ntawm cov khoom ua si no yog 30% - 40% siab dua li cov khoom tsis muaj ntawv pov thawj. Thaum xaiv cov neeg muag khoom, cov neeg yuav khoom yuav tsum tsom mus rau seb lawv puas tau txais cov ntawv pov thawj tseem ceeb no thiab xav kom cov neeg muag khoom muab cov ntawv pov thawj thawj lossis cov ntawv theej ntawm cov ntawv pov thawj cuam tshuam kom ntseeg tau tias lawv muaj tseeb thiab siv tau.

7. Tsim kom muaj kev sib raug zoo mus sij hawm ntev

7.1 Cov ntsiab lus tseem ceeb ntawm kev kos npe rau daim ntawv cog lus
Kev kos npe rau daim ntawv cog lus yog ib qho tseem ceeb rau cov neeg yuav khoom thoob ntiaj teb los tsim kom muaj kev sib raug zoo ntev nrog cov neeg muab khoom Lego block. Qhov meej thiab qhov laj thawj ntawm cov lus cog tseg yuav cuam tshuam ncaj qha rau kev koom tes ntawm ob tog.
Piav qhia cov lus qhia txog cov khoom thiab cov qauv zoo: Daim ntawv cog lus yuav tsum teev cov lus qhia txog cov khoom, cov qauv, xim, cov kev cai ntim khoom thiab lwm cov ntaub ntawv ntawm LEGO blocks kom tsis txhob muaj cov khoom tsis sib xws vim muaj kev sib txawv hauv kev nkag siab. Tib lub sijhawm, nws yog qhov tsim nyog los piav qhia cov qauv zoo, xws li qhov yuav tsum tau ua raws li cov qauv ntawv pov thawj thoob ntiaj teb xws li EU Toy Safety Standard (EN71) thiab US Consumer Product Safety Commission Standard (ASTM F963), thiab xav kom cov neeg muag khoom muab cov ntawv pov thawj zoo sib xws ua cov ntawv txuas. Raws li cov ntaub ntawv txheeb cais, kev tsis sib haum xeeb los ntawm kev tsis ua kom meej cov qauv zoo hauv daim ntawv cog lus suav txog li 30% ntawm tag nrho cov kev tsis sib haum xeeb hauv daim ntawv cog lus. Kev piav qhia cov lus no tuaj yeem txo cov kev pheej hmoo zoo li no.
Qhia hnub xa khoom thiab them nyiaj rau kev ncua sijhawm: Hnub xa khoom yog ib qho ntawm cov kev txhawj xeeb tseem ceeb ntawm cov neeg yuav khoom. Daim ntawv cog lus yuav tsum qhia meej meej hnub xa khoom, qhov chaw xa khoom thiab hom kev thauj mus los. Tib lub sijhawm, nws yog ib qho tsim nyog los pom zoo rau cov nqe lus them nyiaj rau kev xa khoom qeeb, xws li them nyiaj puas tsuaj ntawm ib feem pua ​​​​​​ntawm tus nqi cog lus rau txhua hnub ntawm kev ncua sijhawm. Raws li kev soj ntsuam, kwv yees li 40% ntawm cov neeg yuav khoom tau suav nrog cov kab lus them nyiaj rau kev xa khoom qeeb hauv daim ntawv cog lus, uas pab txhawb kom cov neeg muag khoom xa khoom raws sijhawm thiab tiv thaiv cov txiaj ntsig ntawm cov neeg yuav khoom.
Txheeb xyuas tus nqi thiab txoj kev them nqi: Daim ntawv cog lus yuav tsum qhia meej txog tus nqi ib chav, tus nqi tag nrho thiab cov txheej txheem hloov kho tus nqi ntawm Lego cib, xws li txoj kev hloov kho tus nqi thaum tus nqi ntawm cov khoom siv raw hloov pauv ntau dua li qee qhov feem pua. Txoj kev them nqi kuj yuav tsum tau teev meej meej, thiab cov uas feem ntau suav nrog kev them ua ntej, tsab ntawv qiv nyiaj, nyiaj ntsuab thaum xa khoom, thiab lwm yam. Piv txwv li, rau cov neeg muab khoom mus sij hawm ntev uas muaj lub koob npe zoo, cov neeg yuav khoom tuaj yeem siv 30% them ua ntej thiab 70% nyiaj ntsuab thaum xa khoom, uas tsis tsuas yog tuaj yeem ua kom cov peev txheej ntawm tus neeg muab khoom, tab sis kuj txo qhov kev pheej hmoo ntawm cov neeg yuav khoom.
Cov lus cog tseg tom qab muag khoom: Daim ntawv cog lus yuav tsum muaj cov ntsiab lus tseem ceeb ntawm kev pabcuam tom qab muag khoom, xws li cov cai xa rov qab thiab pauv khoom, kev pabcuam txhawb nqa kev txawj ntse, kev pabcuam cob qhia cov neeg siv khoom, thiab lwm yam. Piav qhia meej txog lub luag haujlwm thiab lub luag haujlwm ntawm tus neeg muag khoom hauv kev pabcuam tom qab muag khoom, nrog rau lub sijhawm teb thiab cov txheej txheem ua tiav. Raws li cov ntaub ntawv txheeb cais, kev txaus siab ntawm cov neeg yuav khoom hauv cov ntawv cog lus nrog cov lus cog tseg tom qab muag khoom meej yog li 25% siab dua li cov ntawv cog lus uas tsis muaj cov lus cog tseg zoo li no, uas pab txo cov kev tsis sib haum xeeb tom qab muag khoom thiab txhim kho kev ntseeg siab ntawm ob tog.
7.2 Kev tsim kom muaj txoj kev sib txuas lus
Ib txoj kev sib txuas lus zoo yog qhov tseem ceeb rau kev tswj hwm kev sib raug zoo mus sij hawm ntev. Nws tuaj yeem ua kom ob tog sib pauv cov ntaub ntawv raws sijhawm thiab daws cov teeb meem uas tshwm sim thaum lub sijhawm koom tes.
Cov rooj sib tham sib txuas lus tsis tu ncua: Tsim kom muaj ib lub rooj sib tham sib txuas lus tsis tu ncua, xws li kev sib tham video txhua hli lossis txhua peb lub hlis lossis kev sib tham ntsej muag. Hauv kev sib tham, ob tog tuaj yeem sib txuas lus txog kev nce qib ntawm kev txiav txim, qhov zoo ntawm cov khoom, cov lus tawm tswv yim hauv kev ua lag luam, thiab lwm yam, thiab nrhiav pom thiab daws cov teeb meem sai sai. Raws li kev soj ntsuam, qhov ntau zaus ntawm kev sib tham sib txuas lus tsis tu ncua, qhov ntau dua ntawm kev txaus siab rau kev koom tes ntawm ob tog. Kwv yees li 80% ntawm cov neeg muab khoom thiab cov neeg yuav khoom sib koom tes ntev tuav tsawg kawg ib lub rooj sib tham sib txuas lus ib hlis.
Lub platform sib qhia cov ntaub ntawv: Siv cov thev naus laus zis hauv Is Taws Nem los tsim kom muaj lub platform sib qhia cov ntaub ntawv, xws li lub tshuab npaj cov peev txheej lag luam (ERP) lossis lub platform tswj hwm cov neeg muab khoom tshwj xeeb. Los ntawm lub platform no, ob tog tuaj yeem sib qhia cov ntaub ntawv xaj, cov xwm txheej khoom muag, kev nce qib ntawm kev tsim khoom thiab lwm cov ntaub ntawv hauv lub sijhawm tiag tiag los txhim kho kev pom tseeb ntawm cov ntaub ntawv thiab kev tswj hwm zoo. Raws li cov ntaub ntawv txheeb cais, kev ua tiav ntawm kev txiav txim ntawm cov neeg muab khoom thiab cov neeg yuav khoom siv cov platform sib qhia cov ntaub ntawv yog 30% - 40% siab dua li cov neeg tsis siv cov platform, thaum txo cov yuam kev thiab kev ncua sij hawm los ntawm kev tsis sib xws ntawm cov ntaub ntawv.
Txoj kev daws teeb meem thaum muaj xwm txheej ceev: Thaum lub sijhawm koom tes, tej zaum yuav muaj teeb meem thaum muaj xwm txheej ceev tshwm sim, xws li teeb meem zoo ntawm cov khoom lag luam tam sim ntawd, teeb meem tsim khoom thaum hnub xa khoom los txog, thiab lwm yam. Yog li ntawd, ob tog yuav tsum tsim kom muaj txoj kev daws teeb meem thaum muaj xwm txheej ceev kom meej cov ntaub ntawv tiv tauj, lub sijhawm teb, thiab cov kev daws teeb meem thaum muaj xwm txheej ceev. Piv txwv li, nws tau pom zoo tias yog tias muaj teeb meem zoo thaum muaj xwm txheej ceev, tus neeg muag khoom yuav tsum muab cov kev daws teeb meem thiab ua tiav kev tswj cov khoom muaj teeb meem hauv 48 teev. Raws li kev soj ntsuam, cov neeg muag khoom uas muaj txoj kev daws teeb meem thaum muaj xwm txheej ceev meej muaj qhov kev txaus siab ntawm cov neeg siv khoom ntau dua li 20% dua li cov neeg muag khoom uas tsis muaj txoj kev no. Qhov no pab daws cov teeb meem sai sai thaum muaj teeb meem thiab tswj kev sib raug zoo ntawm ob tog.