Imakethe yemikhiqizo yezingane yaseShayina iyachuma

1. Isingeniso Esifushane Semboni

Imboni yemikhiqizo yezingane nezingane ibhekisela embonini enikeza imikhiqizo nezinsizakalo ezihlobene zezingane ezineminyaka engu-0-6 kanye nonina bazo. Le mikhiqizo nezinsizakalo zihlanganisa ukudla kwezingane, izingubo, amathoyizi, imikhiqizo yokunakekela nezinye izici, ihlose ukuhlangabezana nezidingo zezingane ezigabeni ezahlukene zokukhula kwazo, kuyilapho futhi inaka impilo nenduduzo yomama.

Izici zemboni yemikhiqizo yezingane nezingane izinga layo eliphezulu lobuchwepheshe kanye nokuthuthuka. Ngokuthuthuka kobuchwepheshe kanye nokuthuthukiswa kwesidingo sabathengi, ukwakheka, izinto zokwakha kanye nemisebenzi yemikhiqizo yezingane nezingane kuhlala kusungulwa ukuze kuhlangatshezwane nezidingo zokuphepha eziphakeme kanye nenduduzo. Ngesikhathi esifanayo, njengoba imikhiqizo yezingane nezingane ihilela impilo nokukhula kwezingane, ukuqapha kanye nokulinganisa imboni nakho kuqinile.

Ngokombono wokuhlukanisa, imikhiqizo yezingane neyezingane ihlanganisa kakhulu lezi zigaba ezilandelayo: esinye ukudla, njengobisi lwezingane oluyimpuphu, ukudla okuhambisanayo, njll.; esesibili izingubo, njengezingubo zezingane, izicathulo, izigqoko, njll.; esesithathu amathoyizi, okuhlanganisa Ithoyizi Lezemfundoamathoyizi athambile, njll.; okwesine imikhiqizo yokunakekela, njengama-diaper, ama-wet wipes, izinto zokugeza, njll. Ngaphezu kwalokho, kunemikhiqizo ekhethekile yezingane neyomntwana, njengemibhede yezingane kanye nezinqola zezingane.

II. Isimo Semakethe

(I) Isimo Semboni

Eminyakeni yamuva nje, ngentuthuko esheshayo yomnotho waseShayina kanye nokuthuthuka kwezinga lokuphila kwabantu, imakethe yemikhiqizo yezingane neyomntwana ibonise ukuthambekela okukhulayo. Isidingo sabathengi semikhiqizo yezingane neyomntwana siqhubekile nokukhula, futhi izidingo zabo zekhwalithi, ukuphepha kanye nempilo nazo ziye zanda kakhulu.

Kusukela ngo-2017, izinga lokuzalwa eShayina libonise ukwehla okucacile. Lo mkhuba ungase uthintwe yizici ezihlukahlukene, okuhlanganisa izinguquko emibonweni yokuzala, ukwanda kwengcindezi yokuphila, kanye namathuba athuthukisiwe emfundo kanye nokuthuthukiswa komsebenzi. Lezi zici zingabangela imindeni ukuba iqaphele kakhulu lapho inquma ukuthi ingaba nezingane yini.

Ngesikhathi esifanayo, imboni yemikhiqizo yezingane neyomntwana nayo ibhekene nokuncintisana okukhulu emakethe. Kunezinhlobo eziningi zemikhiqizo yasekhaya neyakwamanye amazwe, izinhlobo zemikhiqizo ecebile, umehluko omkhulu wamanani, futhi abathengi banezinketho eziningi. Ukuze bathathe isabelo semakethe, izinkampani zandise imizamo yazo yocwaningo nokuthuthukiswa, zethule imikhiqizo emisha, futhi zithuthukise isithombe somkhiqizo kanye nekhwalithi yesevisi.

Ngaphezu kwalokho, ngokwanda kwe-inthanethi kanye nokuthuthukiswa kwe-e-commerce, iziteshi zokuthengisa zemikhiqizo yezingane neyezingane nazo ziye zashintsha kakhulu. Ukuthengisa ku-inthanethi sekuyinto evamile, kanti amapulatifomu e-e-commerce kanye nezinkundla zokuxhumana sezibe iziteshi ezibalulekile zokukhangisa nokuthengisa ezinkampanini. Ngesikhathi esifanayo, izitolo ezingokoqobo ezingaxhunyiwe ku-inthanethi nazo ziheha abathengi ngokwenza ngcono indawo yokuthenga kanye nokuthuthukisa ikhwalithi yesevisi.

(II) Usayizi wemakethe kanye nezitayela

Ubukhulu bemakethe yemikhiqizo yezinsana nezingane eShayina bukhulu futhi bukhombisa ukuthambekela kokukhula okusheshayo. Ngokusho kwedatha ekhishwe yizikhungo ezigunyaziwe, izinga lokukhula kwaminyaka yonke lemakethe yemikhiqizo yezinsana nezingane eShayina lihlale lisezingeni eliphezulu eminyakeni yamuva nje. Njengoba inqubomgomo yezingane ezimbili incishisiwe kanye nokuvuselelwa kwezinga lokuzala, kulindeleke ukuthi imakethe yemikhiqizo yezinsana nezingane eShayina izoqhubeka nokugcina ukukhula okusheshayo eminyakeni embalwa ezayo.

Ngokusho kombiko othi "2024-2030 China Infant and Child Products Market Analysis and Investment Prospects Research Report" okhishwe yiBosi Data, umfutho wentuthuko yemakethe yemikhiqizo yezingane nezingane yaseShayina unamandla, kusukela ku-** billion yuan ngo-2014 kuya ku-** billion yuan ngo-2023, kanye nokwanda okukhulu. Kulindeleke ukuthi eminyakeni embalwa ezayo, ngokuthuthuka okuqhubekayo kobuchwepheshe kanye nokwanda okujulile kwezicelo, usayizi wemakethe uzoqhubeka nokugcina ukukhula okusheshayo.

Ngokombono wesakhiwo semakethe, ukudla kwezinsana nezingane, izingubo namathoyizi yizigaba ezinenani elikhulu kunawo wonke emakethe. Phakathi kwazo, imakethe yokudla kwezinsana nezingane izuze ekunakeni kwabathengi ukudla okunempilo nezinsana, okubonisa ukukhula okuqhubekayo; imakethe yezingubo zezinsana nezingane igcine izinga eliphezulu lomsebenzi ngenxa yezitayela zayo ezahlukahlukene kanye nesivinini sokuvuselela okusheshayo; imakethe yamathoyizi iqhubekile nokukhula ngokushintsha kwemibono yemfundo yezingane kanye nokuthandwa kwamathoyizi emfundo.

Ngaphezu kwalokho, njengoba izidingo zabathengi zekhwalithi nokuphepha zanda, imakethe yemikhiqizo yezingane esezingeni eliphezulu iyavela kancane kancane. Le mikhiqizo ivame ukusebenzisa izinto ezisezingeni eliphezulu, igxile ekwakhiweni nasekusebenzeni, futhi ibiza kakhulu, kodwa ithandwa abathengi abaningi.

(III) Isimo samanje sokungeniswa nokuthunyelwa kwamanye amazwe

Ngokuphathelene nokungenisa nokuthumela kwamanye amazwe, imboni yemikhiqizo yezingane yaseShayina inikeza insalela ethile yokuhweba. Ngakolunye uhlangothi, izinkampani zemikhiqizo yezingane zaseShayina zinokuncintisana okunamandla ekwakhiweni kwemikhiqizo, ekukhiqizeni nasekulawuleni izindleko, futhi imikhiqizo yazo ithunyelwa kuzo zonke izingxenye zomhlaba; ngakolunye uhlangothi, njengoba isidingo sabathengi basekhaya semikhiqizo yezingane esezingeni eliphezulu sanda, imikhiqizo yezingane ezingenisiwe nayo ikhombisa ukuthambekela kokukhula.

Bonisa idatha, sicela ubheke umbiko wokuqala ukuthola imininingwane

Ngokombono wokuthunyelwa kwamanye amazwe, imikhiqizo yezingane yaseShayina ithunyelwa kakhulu eYurophu, eMelika, eNingizimu-mpumalanga ye-Asia nakwezinye izifunda. Lezi zifunda zinezinga eliphezulu lokuqashelwa nesidingo semikhiqizo yezingane eyenziwe eShayina. Ngokuthuthuka kwendawo yokuhweba yomhlaba wonke kanye nokuthuthuka kohlelo lwe-"Belt and Road", imakethe yokuthunyelwa kwamanye amazwe yemikhiqizo yezingane yaseShayina kulindeleke ukuthi ikhule kakhulu.

Ngokombono wokungenisa impahla kwamanye amazwe, abathengi baseShayina banesidingo esikhulu semikhiqizo yezingane esezingeni eliphezulu, ephephile futhi enobungani nemvelo, ngakho-ke imikhiqizo yezingane ezingenisiwe ikakhulukazi imikhiqizo enolwazi oluphezulu lomkhiqizo kanye nekhwalithi eqinisekisiwe. Ngesikhathi esifanayo, ngokuthuthukiswa kwe-e-commerce ewela imingcele kanye nokuthuthukiswa kwamandla okuthenga abathengi, izinhlobo kanye nenani lemikhiqizo yezingane ezingenisiwe nalo liyakhula.

Ngamafuphi, imakethe yemikhiqizo yezingane yaseShayina ikhombisa ukuthambekela okukhulayo, ngesilinganiso semakethe esikhula njalo, ukuncintisana okukhulu kwemakethe, kanye nokuhweba okusebenzayo kokungenisa nokuthumela kwamanye amazwe. Esikhathini esizayo, ngokuthuthukiswa kwesidingo sabathengi kanye nokusungulwa kobuchwepheshe bezimboni, imakethe yemikhiqizo yezingane yaseShayina izoqhubeka nokugcina ukukhula okusheshayo, futhi kulindeleke ukuthi kuvele izinkampani nemikhiqizo encintisanayo.

Kufanele kuqashelwe ukuthi imboni yemikhiqizo yezingane ihilela impilo nokukhula kwezingane. Ngakho-ke, ngenkathi iphishekela izinzuzo zomnotho, izinkampani kufanele futhi zinake umthwalo wemfanelo womphakathi kanye nesisekelo sokuziphatha ukuqinisekisa ikhwalithi nokuphepha komkhiqizo. Ngesikhathi esifanayo, uhulumeni nezinhlangano ezifanele kufanele futhi ziqinise ukuqondisa kanye nokulinganisa ukuze kukhuthazwe intuthuko enempilo neqhubekayo yemboni yemikhiqizo yezingane. Kule nqubo, i-Bosi Data izoqhubeka nokunaka izitayela zemboni futhi inikeze ukuhlaziywa kwemakethe okunembile nokufika ngesikhathi kanye neziphakamiso zezinkampani nabatshalizimali abafanele.

Umbiko Wocwaningo Lwemakethe Yemikhiqizo Yezingane YaseShayina ka-2024-2030 kanye Nokutshalwa Kwezimali

Umbiko "wokuhlaziywa kwemakethe yemikhiqizo yezingane yaseShayina ka-2024-2030 kanye namathemba okutshalwa kwezimali" okhishwe yiBosi Data wethula umbono ofanele wemboni yemikhiqizo yezingane, indawo yokusebenza yemboni yemikhiqizo yezingane yaseShayina, uhlaziya isimo samanje semboni yemikhiqizo yezingane yaseShayina, indawo yokuncintisana yemboni yemikhiqizo yezingane yaseShayina, uhlaziya izimo zokusebenza zamabhizinisi abalulekile embonini yemikhiqizo yezingane yaseShayina, kanye namathemba okuthuthuka kanye nezibikezelo zokutshalwa kwezimali zemboni yemikhiqizo yezingane yaseShayina. Uma ufuna ukuqonda okuhlelekile kwemboni yemikhiqizo yezingane noma ufuna ukutshala imali embonini yemikhiqizo yezingane, lo mbiko uyithuluzi elibalulekile kuwe.