Ukuhlaziywa Kwesigaba Samathoyizi e-Amazon kanye Nendlela Yokukhetha Umkhiqizo

Ukuhlaziywa Kwesigaba Samathoyizi e-Amazon kanye Nendlela Yokukhetha Umkhiqizo

Emakethe ye-e-commerce yomhlaba wonke, isigaba samathoyizi se-Amazon siyinsimu egcwele amandla. Kodwa-ke, ukuze bavelele emakethe encintisana kakhulu, abathengisi kudingeka babe nokuqonda okujulile ngezitayela zemakethe, izintandokazi zabathengi kanye namasu okukhetha umkhiqizo.

1. Ukuhlaziywa Kwemakethe Yesigaba Samathoyizi e-Amazon
(I) Usayizi Wemakethe kanye Nomkhuba Wokukhula
Ngokusho kocwaningo lwemakethe, imakethe yamathoyizi omhlaba wonke kulindeleke ukuthi ifinyelele ku-US$133 billion ngo-2025, lapho imakethe yase-US ibiza cishe u-US$41.68 billion. Epulatifomu ye-Amazon, isigaba samathoyizi sibonise ukukhula okunamandla, ikakhulukazi ngezikhathi zamaholide njengeKhisimusi ne-Halloween, lapho ukuthengiswa kwamathoyizi kufinyelela khona esicongweni unyaka wonke.
(II) Ukusebenza Kwengxenye Yemakethe
Amathoyizi obuchwepheshe obuphezulu: njengezimoto ezikude nezilawulwa yizinhlelo zokusebenza, imikhiqizo yezingane kagesi, njll., abone ukukhula okukhulu kokuthengisa.
Ithonya lamasiko athandwayo: Amathoyizi e-IP afana noBarbie, uMario, uSpiderman, njll. asebenze kahle.
Ukufunda kanye Ithoyizi Lezemfundos: Izingxenye zemakethe ezifana nama-puzzle nama-science kit zikhula ngokushesha.
Amathoyizi ezemidlalo angaphandle: njengamathoyizi afuthwayo, amathoyizi afuthwayo ngamanzi, njll., adingeka kakhulu, ikakhulukazi ehlobo.
(III) Izintandokazi Zabathengi
Lapho bekhetha amathoyizi, abathengi banaka kakhulu ukuphepha, ukusebenzisana kanye nokufundisa kwemikhiqizo. Isibonelo, izigaba ezifana namathoyizi athambile, amathoyizi ahlanganisiwe, kanye namathoyizi ezemidlalo angaphandle athandwa kakhulu. Ngaphezu kwalokho, ukwethembeka komkhiqizo kusobala kakhulu emakethe yamathoyizi, ikakhulukazi emigqeni yemikhiqizo enezinhlamvu eziningi.

2. Indlela Yokukhetha Isigaba Samathoyizi e-Amazon
(I) Izindlela Zokukhetha
Gwema imikhiqizo eshisayo nebandayo: khetha imikhiqizo enokuncintisana okulingene ukuze ugweme ukuncintisana ngokweqile noma isidingo esinganele.
Intengo ephansi, usayizi omncane, kulula ukuyipakisha nokuyithutha: nciphisa izindleko zezokuthutha futhi wandise inzuzo.
Azikho izinkinga zangemva kokuthengisa: khetha imikhiqizo enemisebenzi elula kanye nokusebenza okulula ukuze unciphise umthwalo wangemva kokuthengisa.
Imikhiqizo yesizini: khetha imikhiqizo efanelekile ngokwezinguquko zesizini, njengamathoyizi amanzi ehlobo.
Yiba neqembu elithile lezithameli: khetha imikhiqizo enabasebenzisi abaqondile, njengezingane noma abazali.
(II) Ukuhlaziywa kwemikhuba yemakethe
Ukuthambekela okuya phezulu: khetha izigaba ezinemikhuba yemakethe ekhuphukayo ukuze ugweme izimakethe eziwohlokayo.
Amathuba emikhiqizo emisha: ukuhlaziya inani lemikhiqizo emisha nokuhlola amathuba okungena emakethe.
Izinga le-Monopoly: Hlola ukuncintisana kwemakethe ngokusebenzisa izixhumanisi, imikhiqizo kanye nezinga le-monopoly labathengisi.
(III) Amathuba okuhlukanisa imakethe
Ukwakha amathoyizi: njengamabhulokhi e-Lego, imakethe ikhula ngokushesha, ifanele imikhiqizo edinga ubuciko kanye namakhono okusebenza ngezandla.
Amathoyizi asebenzisanayo: njengezilwane ezifuywayo zeminwe, izilwane ezincane, njll., afanele imikhiqizo enokusebenzisana okunamandla.
Amathoyizi okufunda nokufundisa: njengephazili, amakhithi esayensi, njll., afanele imikhiqizo yezemfundo.
(IV) Imikhiqizo kanye namalungelo obunikazi
Amalungelo obunikazi bomkhiqizo: Khetha amathoyizi anamalungelo obunikazi bomkhiqizo ukuze ugweme ukwephulwa komthetho.
Isitifiketi sokuphepha: Qinisekisa ukuthi amathoyizi adlulile ezitifiketi zokuphepha ezidingekayo, njenge-CPC e-United States kanye ne-EN71 eYurophu.
Ilogo Yokupakisha: Khetha amathoyizi anezimpawu ezisobala ephaketheni ukuze wandise ukwethenjwa kwabathengi.

3. Isu Lokuthengisa Lesigaba Samathoyizi e-Amazon
(I) Ukwakhiwa komkhiqizo
Qinisekisa ikhwalithi yomkhiqizo kanye nokuphepha kwawo futhi uthuthukise ukuqwashisa ngomkhiqizo. Ngokwakha umkhiqizo, thuthukisa ukuzethemba kwabathengi ngomkhiqizo futhi wandise ukuzimisela kokuthenga.
(II) Ucwaningo lwemakethe
Sebenzisa amathuluzi okucwaninga ngamagama angukhiye kanye namakhasi omkhiqizo othengiswa kakhulu e-Amazon ukuze uqonde isidingo semakethe kanye nokuncintisana. Bheka idatha yokuthengisa kanye nokubuyekezwa kwamanye amapulatifomu ukuze uqonde okuthandwa ngabathengi.
(III) Ukukhangisa
Sebenzisa izinsizakalo zokukhangisa ze-Amazon, njengokukhangisa kwe-PPC (izindleko ngokuchofoza ngakunye), ukuze wandise ukudalulwa komkhiqizo kanye nethrafikhi. Nciphisa izindleko zokukhangisa futhi wandise amazinga okuguqulwa ngokwenza ngcono amagama angukhiye okukhangisa kanye nezikolo zekhwalithi.
(IV) Isevisi Yokuthuthas
Sebenzisa i-Amazon Logistics (FBA) ukuze ujabulele ukulethwa okusheshayo, ukubuyiselwa kwemali nokushintshaniswa kwamahhala, kanye nensizakalo yamakhasimende ukuze uthuthukise ukwaneliseka kwamakhasimende kanye nokuthengisa.
(V) Isevisi yangemva kokuthengisa
Nikeza isevisi yangemuva kokuthengisa esezingeni eliphezulu kanye nokusekelwa kwamakhasimende ukuze uthuthukise ukwethembeka kwamakhasimende.

4. Ukusesha amalungelo obunikazi amathoyizi e-Amazon
(I) Ukusesha kwelungelo lobunikazi lewebhusayithi esemthethweni
Sesha amalungelo obunikazi bomkhiqizo ngeziteshi ezisemthethweni njenge-United States Patent and Trademark Office (USPTO) noma i-European Patent Office (EPO).
(II) Indlela yokusesha i-patent ngegama lenkampani
Sesha amalungelo obunikazi ngegama lenkampani ukuze uqonde isimo samalungelo obunikazi sabancintisana nabo.
(III) Iwebhusayithi yokusesha i-patent
Sebenzisa amawebhusayithi okusesha amalungelo obunikazi ochwepheshe, njenge-Patent Search, ukuze uthole ulwazi oluphelele lwelungelo lobunikazi.